Daniel Finley

Digital Growth & Commercial Marketing Strategy Founded by a commercial marketing strategy executive with over 20 years of enterprise experience directing $75M+ in digital acquisition media for brands with a combined market capitalization approaching $1 Trillion, ClickShark serves as the strategic commercial engine for high-growth organizations. For the past 11 years, we have acted as the external marketing strategy lead for our clients, bridging the gap between executive business goals and digital execution. Rather than operating as a traditional transactional agency, we function as an extension of the leadership team—accountable for P&L performance, advanced attribution modeling, and long-term customer lifetime value. Core Areas of Focus: • Enterprise E-Commerce, Retail & B2B: Managed multi-million dollar media ecosystems for Fortune 200 enterprises (Parker Hannifin) and household-name brands (Disney, Sherwin Williams, Vitamix, Duck Brand). We apply the speed, automation, and advanced data modeling of high-volume retail across diverse global verticals. • Healthcare & MedTech: Specialized expertise in navigating the complex patient journey for highly regulated medical sectors. Managed the global direct-to-patient strategy for Orbera (Boston Scientific / Apollo Endosurgery), aligning digital acquisition with global sales targets and FDA/MLR compliance. • Digital Health & Chronic Care: Directed search acquisition strategies for Teladoc Health and Livongo during critical hyper-growth phases, accelerating multi-condition enrollment and scaling volume without sacrificing regulatory safety. We believe that data is only valuable if it drives commercial outcomes. Our methodology goes beyond vanity metrics in favor of deep-funnel attribution—focusing on the true Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Cost Per Patient metrics that actually impact the bottom line.