Content & Video Specialist | Client Director - Genero | Red Bull Alumni
Sydney, New South Wales, Australia
Global Head of Video
January 2015 to Present
Director/Founder - Branded Content & Entertainment Strategy & Creation
March 2011 to Present
Head of Broadcast & Video (Contract)
June 2014 to December 2014
Ad:tech Advisory Board Member
Ad:tech Advisory Board Member
June 2011 to June 2013
Head of Content (Moving Image)
March 2008 to March 2011
Red Bull Company Ltd.
Senior Communications Manager (action sports & international events)
February 2005 to March 2008
BT (British Telecom), London, UK
Interactive Marketing Project Manager
November 2004 to February 2005
Tango Communications / Kapow Solutions, Sydney, AUS
Account Director (Publicity & Promotions)
March 2002 to March 2003
Globe World Cup Skateboarding
Public Relations Manager
October 2002 to February 2003
Paper Tiger Media
Founding Editor ‘yen’ magazine
March 2002 to August 2002
Planet X China
Business Development Director
January 2002 to March 2002
Online Sports Marketing
Planet X Communications Manager
September 1999 to December 2001
Turnbull Porter Novelli
Account Executive (Consumer Public Relations)
October 1998 to August 1999
January 1998 to September 1998
As King Content's Head of Video I am working with our impressive clients around the world, to develop world-leading video strategies, make amazing content and make a real connection with people. Are you a gun producer, editor, DOP, creative? Drop me a line. As King Content's Head of Video I am working with our impressive clients around the world, to develop world-leading video strategies, make amazing content and make a real connection with people. Are you a gun producer, editor, DOP, creative? Drop me a line.
What company does Christie Poulos work for?
Christie Poulos works for King Content
What is Christie Poulos's role at King Content?
Christie Poulos is Global Head of Video
What industry does Christie Poulos work in?
Christie Poulos works in the Media Production industry.
I am a consultant, speaker, and project leader in brand content, marketing and communication; helping brands use the power of content to entertain, and change the beliefs and behaviours of their audiences. I have enjoyed working with clients such as Red Bull, Westfield, Coles, Marriott Australia, Mastercard MENA, Red Bull Australia, The Hunger Project and Cricket Australia. Currently, Head of Video Strategy for King Content - a world-leading content marketing agency with offices in Sydney, Melbourne, Singapore, London and New York. Personal Portfolio: http://jumpshot.tv/our-work/ Previously, as Head of Content (Moving Image) for Red Bull – a global pioneer of brand content – I proved myself as a driven and passionate content producer with a wide range of experience in strategy and production for TV & digital platforms, development, live music & sports events, outside broadcast, and documentary. I have been invited to speak at several broadcast and media conferences, such as Circus Festival, Ad:Tech Sydney, iMedia Brand Summit, Frocom Engage (PR) and the UK’s Media Festival. Specialties: TV production, live events, communications, public relations, broadcaster relations, idea generation, budget management, digital content, content, online, mobile, website, extreme sports, action sports, marketing, and public speakingGlobal Head of Video @ As King Content's Head of Video I am working with our impressive clients around the world, to develop world-leading video strategies, make amazing content and make a real connection with people. Are you a gun producer, editor, DOP, creative? Drop me a line. From January 2015 to Present (1 year) Director/Founder - Branded Content & Entertainment Strategy & Creation @ www.jumpshot.tv We help brands use the power of content to entertain, and change the beliefs and behaviours of their audiences. Jumpshot is a strategic, creative and production partner with a proven pedigree in video content and a wider expertise in communications, experiential and digital opportunities. From March 2011 to Present (4 years 10 months) Head of Broadcast & Video (Contract) @ Helped shaped the role of video and content for Ikon Communications clients with a focus on Earned, Owned and Borrowed strategies. From June 2014 to December 2014 (7 months) SydneyAd:tech Advisory Board Member @ From June 2011 to June 2013 (2 years 1 month) Head of Content (Moving Image) @ In 2008, I set up the UK Moving Image team (second in the world for Red Bull), my responsibilities included setting strategy to achieve challenging marketing objectives; driving creativity, and commercialisation for all moving image productions for Red Bull in the UK; overseeing key digital projects (Mar ‘08 – Aug ‘09); leading major production projects (see Credit list attached); negotiating and closing broadcaster/platform distribution & revenue deals; and establishing Red Bull as media brand, content producer and rights holder in the UK (in conjunction with the Red Bull Media House). From March 2008 to March 2011 (3 years 1 month) Senior Communications Manager (action sports & international events) @ Delivering consumer awareness and brand impact by generating press, digital and TV coverage and initiatives for Red Bull in all areas of the media; creating and distributing top-quality moving image and photographic brand content; and overseeing UK media activities at Red Bull events in the UK and around the world. From February 2005 to March 2008 (3 years 2 months) Interactive Marketing Project Manager @ Managed briefing, planning, design and delivery of BT Business websites and interactive campaign activity; responsible for internal client and agency management, budgeting, review and technical delivery. From November 2004 to February 2005 (4 months) Account Director (Publicity & Promotions) @ My consultant role at this small and busy Events & Promotions agency including overseeing publicity/media relations for clients such as Pepsi-Cola Bottlers Australia, the Australian Pro Tour of Wakeboarding, Jono Porter Industries Motocross Team, and Beiersdorf Australia. During this time, I gained valuable experience in brand experience, events, promotions, and field marketing From March 2002 to March 2003 (1 year 1 month) Public Relations Manager @ Managing all PR activity for the 2003 international skateboarding event, Australia’s biggest ever. My responsibilities included driving awareness, ticket sales. and managing the 10-strong media team at the event. My goal was also to build positive public perception of skateboarding as a sport and lifestyle, and to enhance the profile of Globe International Ltd. From October 2002 to February 2003 (5 months) Founding Editor ‘yen’ magazine @ I joined the Channel Stu (now Paper Tiger) team as founding editor of yen magazine, a new magazine dedicated to a different kind of woman. Responsible for structure, contributions, design/identity, and delivery of the launch issue. From March 2002 to August 2002 (6 months) Business Development Director @ A member of the start-up team for Planet X China the first youth sports and lifestyle brand to establish a presence in China. I also worked as part of the business development team for Planet X Europe, based in London. From January 2002 to March 2002 (3 months) Planet X Communications Manager @ In this role: Communications Manager for Planet X, then Australia’s No.1 youth, extreme sports and lifestyle brand, my goals were to generate national awareness of the Planet X youth brand; awareness and ticket sales for the Planet X Summer & Winter Xtreme Games multi-sport events; deliver audience to the weekly Planet X TV program (Network Ten); and contribute to the development and deployment of Planet X media properties and licensed products. From September 1999 to December 2001 (2 years 4 months) Account Executive (Consumer Public Relations) @ Pitched, planned and implemented national Public Relations campaigns for clients including Pepsi, Telstra, Wella, Volleyball Australia, City of Hong Kong; From October 1998 to August 1999 (11 months) Communications Executive @ My first role, working as part of the two-person Communications Department at Clemenger, saw me developing and implementing a range of brand and communication campaigns designed to compliment and leverage brands’ advertising & sponsorship activity. From January 1998 to September 1998 (9 months) Diploma, Advertising @ Macleay College From 1996 to 1997 BA, English, Philosophy, Archaeology, Anthropology @ University of Sydney From 1995 to 1995 Christie Poulos is skilled in: Content Creation, Event Management, TV production, Public Relations, Mobile, Action Sports, Budget Management, Entertainment, Television, Broadcast, Production, Documentary, Sports, Branded Content, Digital Media
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
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