Cheryl Roth, Vice President Product Development and Design  at Soft Surroundings

Cheryl Roth

Vice President Product Development and Design at Soft Surroundings | Stuart, Florida, United States

Profile last verified July 2026
Retail Verified Profile Stuart, Florida, United States Ohio University
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Personal Email

***@gmail.com

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Phone Number

(305) ***-*398

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Cheryl Roth Socials
Cheryl Roth Work Experience

Vice President Product Development and Design at Soft Surroundings in April 2014 - January 2023

Divisional Merchandise manager at Soft Surroundings in January 1999 - January 2011

Divisional Merchandise manager at Soft Surroundings in January 1999 - January 2011

Cheryl Roth Education

Ohio University, Fine Arts, January 1979 to January 1982

Cheryl Roth Skills
Sales Meetings Athletic Footwear Design Briefs Call Center Development Design Brand Awareness Teamwork Fit Accessories Apparel Branding Team Leadership Product Design Trend Analysis Trade Shows Branding & Identity Mood Boards Communication Manufacturing Techniques Design Management Design Direction Art Direction Product Presentation Brand Building Visionary Leadership Brand Development Project Management Product Development Trend Forecasting Merchandising Management of in-house and external designers Team Mentoring Cross-functional Team Leadership Product Launch Talent Leadership and Development Launched beauty within overall brand. Packaging Design Creative Work Product Management Apparel and Home Product Innovation and Design Concept Development Customer Experience Fabric Development Fashion Design Beauty Fashion Shows Merchandise Fashion Retail Fitting Retail Buying Fashion Styling Vendor Relations
About Cheryl Roth’s Current Company
Soft Surroundings

Female-founded in St. Louis, Missouri, Soft Surroundings is a boutique brand that encourages women to celebrate themselves with the finest apparel, accessories and home goods. ‌And while many retailers offer softness and comfort, we take it a step further with quality craftsmanship, artisan details and one-of-a-kind designs that are exclusive to us. ‌ Now, as we celebrate 25 years of inspiring women to celebrate themselves, we say thank you. We couldn’t have done it without you. You inspire everything we do, and we’ll aways be there – celebrating you. ‌We’ll continue to be available all day, every day online, and you can always shop our catalog. If you want a more personal touch or have a question, our customer service team is ready and waiting for your call.

Discover more about Soft Surroundings
Cheryl Roth’s Colleagues
Laura Garner

Laura Garner

Greater St. Louis

Sr Merchant

Senior Merchant at Soft Surroundings
(November 2021 – Present)

CR

Cheryl Roth

St Louis, Missouri, United States

VP Product Development and Design | Soft Surroundings

VP Product Development-Apparel at Soft Surroundings
(May 1999 – Present)

Carmela W

Carmela W

Louisville Metropolitan Area

Store Manager at Soft Surroundings

Results proven Leader with a record of driving sales, training, driving results, succession planning, strategic planning, merchandising and inventory management. Directs teams to drive high level of customer engagement. Continually assumes additional responsibilities, increasi...

Amanda Schneider

Amanda Schneider

Delray Beach, Florida, United States

Email Marketing

Email & SMS Marketing at Soft Surroundings
(Oct 2022 – Present)

Lucy Spencer

Lucy Spencer

Columbus, Ohio Metropolitan Area

Marketing & Creative Operations | Team Leadership | Project Management | Brand Marketing

Director, Creative & Marketing Operations at Soft Surroundings
(Jan 2023 – Present)

Wendy Pikulinski

Wendy Pikulinski

Henderson, Nevada, United States

unemployed

Managing all aspects of a business for a specialty women's apparel
Oversaw the Beauty department which includes event planning, scheduling, and execution.
Executing and maintaining visual merchandising within directives
Liaison for visual merchandising within our district prov...

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Frequently asked questions about Cheryl Roth

What is Cheryl Roth email address?

Email Cheryl Roth at [email protected] and [email protected]. This email is the most updated Cheryl Roth's email found in 2026.

How to contact Cheryl Roth?

To contact Cheryl Roth send an email to [email protected] or [email protected].

What company does Cheryl Roth work for?

Cheryl Roth works for Soft Surroundings.

What is Cheryl Roth's role at Soft Surroundings?

Cheryl Roth is Vice President Product Development and Design

What industry does Cheryl Roth work in?

Cheryl Roth works in the Retail industry.

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