Casey Kilkenny's Email Addresses & Phone Numbers

📖 Summary

I am currently the Search & Social Manager for Volvo at Mindshare. I am responsible for client communication, reporting including projections and campaign wrap ups, as well as involved in the overall strategy. I am also in charge of the education and growth of two junior team members. I work with them daily to delegate responsibilities and to ensure sure the client's goals are being met. I have a passion for digital marketing and think my balance of analytical thinking and optimism make me a strong player in the field.Search & Social Manager @ • Managed social team, including planning, execution and optimization of awareness and direct response campaigns across Facebook, Twitter, Instagram and Pinterest • Increased search and social investment 106% in 2015 to $15 million • Acted as liaison between TV, print, and display teams in order to maintain a strong cross-channel marketing strategy • Facilitated all client communication and strategic discussions • Managed and trained search and social specialists From March 2015 to Present (10 months) Search Manager @ • Planned and executed $12 million branding/awareness and direct response SEM campaigns • Implemented, managed, and reported for Facebook and Twitter campaigns $1M annually in coordination with Royal Caribbean team • Created and presented proposals, QBR presentations, and strategy decks for new initiatives to improve client SEM performance • Managed and trained two search specialists From May 2014 to Present (1 year 8 months) Greater New York City AreaSearch Specialist @ • Provided all reporting including progressive campaign data and detailed insights to improve performance • Researched and recommend new display and video partners that boosted campaign performance • Monitored and optimized allocation of media dollars across platforms to achieve KPI’s • Managed entire scope of campaigns from creating IO’s through auditing invoices to assure proper management of client budget From April 2013 to Present (2 years 9 months) Search Analyst @ • Built campaign structures and assisted in creation of strategies when onboarding new clients • Responsible for the execution of SEM and GDN campaign optimizations including but not limited to: keyword expansions, bid adjustments, ad extension implementation, and ad copy testing/implementation • Restructured client accounts for best practices to maximize efficient conversions • Created an in-depth research project for to the company on The Art and Science of Search Client Experience: ChildFund, J.G. Wentworth, FairPoint Communications, Hair Club From September 2012 to March 2013 (7 months) Search Engine Marketing Intern @ • Media research and analysis: research potential audience demographics and past performance for new business using tools such as Nielsen @plan, Kantar Media Evaliant, MRI • Assist in managing search engine campaigns and ongoing performance optimizations based on PPC for clients using tools such as Marin Software, Google Adwords, and Google Analytics • Create an in-depth research project to present to the company on The Art and Science of Search • Edit and review ad copy for Google and Bing Ads • Create extensive reports and analysis on campaign progress From May 2012 to August 2012 (4 months) Receptionist @ • Greet and welcome customers • Answer phone calls and make confirmation calls • Responsible for transactions for services and products • Organize and make client appointments as well as employee schedules • Operate cash register • Trained in Millennium program From September 2011 to June 2012 (10 months) Secretary @ • Organize and manage client and case records • Responsible for billing clients • Answer phones and greet clients From March 2012 to May 2012 (3 months) Server/Waitress @ • Set up and break down banquet hall/dinning room • Take orders as well as serve food and beverages for events such as weddings • Take orders and serve food and beverages in restaurant • Tray and hand service From 2011 to January 2012 (1 year) Digital Intern @ • Shadow and assist Director of Digital Media • Shadow and assist Digital Media Supervisor • Propose and organize content for social media strategy (Facebook, Twitter, Tumblr, Instagram) • Manage fan acquisition: Create, report, and optimize Facebook ad campaigns as well as report and optimize verified Twitter accounts • Create, manage, buy, and report digital media ad campaigns • Brands worked with: Kate Spade, Net-a-porter, JBrand, Rachel Zoe, Joes Jeans, Loewe, Serena and Lily, Alternative Apparel, Conde Nast From June 2011 to December 2011 (7 months) Assistant Teacher @ • Responsible for classroom and outdoor supervision • Planned and organized activities and lessons • Responsible for weekly off site field trips From May 2009 to January 2011 (1 year 9 months) Camp Counselor @ • Supervised daily activities (tennis, swimming, golf) for children • Planned and organized arts and crafts From June 2007 to August 2007 (3 months) Intern @ • Overviewed and fix websites • Organized meetings From June 2007 to August 2007 (3 months) Assistant Teacher @ • Responsible for classroom and outdoor supervision • Assisted with homework • Planned and organized arts and crafts From September 2005 to June 2007 (1 year 10 months) Bachelor's degree, History, Digital Communications @ Rutgers, The State University of New Jersey-New Brunswick From 2008 to 2012 Montgomery High School Casey Kilkenny is skilled in: Social Media, Facebook, Social Media Marketing, Analytics, SEM, Tumblr, Blogging, Social Networking, Advertising, PowerPoint, Research, Marketing Communications, Google Analytics, Google Adwords, Microsoft Office, Marin Software, Nielsen Data, PPC