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Casey Kilkenny

Search & Social Manager

Search & Social Manager at Mindshare

Greater New York City Area

Section title

Casey Kilkenny's Email Addresses & Phone Numbers

Casey Kilkenny's Work Experience

Mindshare

Search & Social Manager

March 2015 to Present

Mindshare

Search Manager

May 2014 to Present

Greater New York City Area

Mindshare

Search Specialist

April 2013 to Present

Casey Kilkenny's Education

Rutgers, The State University of New Jersey-New Brunswick

Bachelor's degree History Digital Communications

2008 to 2012

Montgomery High School

Casey Kilkenny's Professional Skills Radar Chart

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Based on our findings, Casey Kilkenny is ...

56% Left Brained
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Casey Kilkenny's Estimated Salary Range

About Casey Kilkenny's Current Company

Mindshare

• Managed social team, including planning, execution and optimization of awareness and direct response campaigns across Facebook, Twitter, Instagram and Pinterest • Increased search and social investment 106% in 2015 to $15 million • Acted as liaison between TV, print, and display teams in order to maintain a strong cross-channel marketing strategy • Facilitated all client communication...

Frequently Asked Questions about Casey Kilkenny

What company does Casey Kilkenny work for?

Casey Kilkenny works for Mindshare


What is Casey Kilkenny's role at Mindshare?

Casey Kilkenny is Search & Social Manager


What is Casey Kilkenny's personal email address?

Casey Kilkenny's personal email address is c****[email protected]


What is Casey Kilkenny's business email address?

Casey Kilkenny's business email addresses are not available


What is Casey Kilkenny's Phone Number?

Casey Kilkenny's phone (212) ***-*122


What industry does Casey Kilkenny work in?

Casey Kilkenny works in the Public Relations and Communications industry.


About Casey Kilkenny

📖 Summary

I am currently the Search & Social Manager for Volvo at Mindshare. I am responsible for client communication, reporting including projections and campaign wrap ups, as well as involved in the overall strategy. I am also in charge of the education and growth of two junior team members. I work with them daily to delegate responsibilities and to ensure sure the client's goals are being met. I have a passion for digital marketing and think my balance of analytical thinking and optimism make me a strong player in the field.Search & Social Manager @ • Managed social team, including planning, execution and optimization of awareness and direct response campaigns across Facebook, Twitter, Instagram and Pinterest • Increased search and social investment 106% in 2015 to $15 million • Acted as liaison between TV, print, and display teams in order to maintain a strong cross-channel marketing strategy • Facilitated all client communication and strategic discussions • Managed and trained search and social specialists From March 2015 to Present (10 months) Search Manager @ • Planned and executed $12 million branding/awareness and direct response SEM campaigns • Implemented, managed, and reported for Facebook and Twitter campaigns $1M annually in coordination with Royal Caribbean team • Created and presented proposals, QBR presentations, and strategy decks for new initiatives to improve client SEM performance • Managed and trained two search specialists From May 2014 to Present (1 year 8 months) Greater New York City AreaSearch Specialist @ • Provided all reporting including progressive campaign data and detailed insights to improve performance • Researched and recommend new display and video partners that boosted campaign performance • Monitored and optimized allocation of media dollars across platforms to achieve KPI’s • Managed entire scope of campaigns from creating IO’s through auditing invoices to assure proper management of client budget From April 2013 to Present (2 years 9 months) Search Analyst @ • Built campaign structures and assisted in creation of strategies when onboarding new clients • Responsible for the execution of SEM and GDN campaign optimizations including but not limited to: keyword expansions, bid adjustments, ad extension implementation, and ad copy testing/implementation • Restructured client accounts for best practices to maximize efficient conversions • Created an in-depth research project for to the company on The Art and Science of Search Client Experience: ChildFund, J.G. Wentworth, FairPoint Communications, Hair Club From September 2012 to March 2013 (7 months) Search Engine Marketing Intern @ • Media research and analysis: research potential audience demographics and past performance for new business using tools such as Nielsen @plan, Kantar Media Evaliant, MRI • Assist in managing search engine campaigns and ongoing performance optimizations based on PPC for clients using tools such as Marin Software, Google Adwords, and Google Analytics • Create an in-depth research project to present to the company on The Art and Science of Search • Edit and review ad copy for Google and Bing Ads • Create extensive reports and analysis on campaign progress From May 2012 to August 2012 (4 months) Receptionist @ • Greet and welcome customers • Answer phone calls and make confirmation calls • Responsible for transactions for services and products • Organize and make client appointments as well as employee schedules • Operate cash register • Trained in Millennium program From September 2011 to June 2012 (10 months) Secretary @ • Organize and manage client and case records • Responsible for billing clients • Answer phones and greet clients From March 2012 to May 2012 (3 months) Server/Waitress @ • Set up and break down banquet hall/dinning room • Take orders as well as serve food and beverages for events such as weddings • Take orders and serve food and beverages in restaurant • Tray and hand service From 2011 to January 2012 (1 year) Digital Intern @ • Shadow and assist Director of Digital Media • Shadow and assist Digital Media Supervisor • Propose and organize content for social media strategy (Facebook, Twitter, Tumblr, Instagram) • Manage fan acquisition: Create, report, and optimize Facebook ad campaigns as well as report and optimize verified Twitter accounts • Create, manage, buy, and report digital media ad campaigns • Brands worked with: Kate Spade, Net-a-porter, JBrand, Rachel Zoe, Joes Jeans, Loewe, Serena and Lily, Alternative Apparel, Conde Nast From June 2011 to December 2011 (7 months) Assistant Teacher @ • Responsible for classroom and outdoor supervision • Planned and organized activities and lessons • Responsible for weekly off site field trips From May 2009 to January 2011 (1 year 9 months) Camp Counselor @ • Supervised daily activities (tennis, swimming, golf) for children • Planned and organized arts and crafts From June 2007 to August 2007 (3 months) Intern @ • Overviewed and fix websites • Organized meetings From June 2007 to August 2007 (3 months) Assistant Teacher @ • Responsible for classroom and outdoor supervision • Assisted with homework • Planned and organized arts and crafts From September 2005 to June 2007 (1 year 10 months) Bachelor's degree, History, Digital Communications @ Rutgers, The State University of New Jersey-New Brunswick From 2008 to 2012 Montgomery High School Casey Kilkenny is skilled in: Social Media, Facebook, Social Media Marketing, Analytics, SEM, Tumblr, Blogging, Social Networking, Advertising, PowerPoint, Research, Marketing Communications, Google Analytics, Google Adwords, Microsoft Office, Marin Software, Nielsen Data, PPC


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In a nutshell

Casey Kilkenny's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

0 year(s), 11 month(s)

Casey Kilkenny's Willingness to Change Jobs

Unlikely

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