Carl Kish

STOKE Certified is the Sustainable Tourism Operator’s Kit for Evaluation. We are the world’s first sustainability certification program for surf and ski tourism operators. Getting stoked is why we ride—it fuels our passion and love for the mountains, ocean, and journey in between. Without stoke, the culture, community and areas where we ride would not exist. STOKE Certified is committed to keeping the stoke alive for generations to come. Our Mission: Empower riders and businesses to create a sustainable culture. Our Vision: By creating demand for sustainability from within the riding community, STOKE will catalyze and enable operators to implement innovative sustainable practices so our culture will continue to thrive and overcome the environmental, socio-cultural, and economic challenges of the future. STOKE Certified co-founders are personally dedicated to a sustainable future and are avid, passionate, surfers and snowboarders. STOKE encompasses and celebrates environment, society, culture, heritage, experience, economy, safety, and quality. Legitimate sustainable surf and snow tourism operators leverage these components to get visitors stoked on riding and keep them coming back for generations to come. That is what STOKE represents. Sustainability is STOKE.