Bruce Reading, President & Chief Executive Officer at Act!

Bruce Reading

President & Chief Executive Officer at Act! | Boston, Massachusetts, United States

Profile last verified September 2026
Software Development Verified Profile Boston, Massachusetts, United States McMaster University
In role
3y 6m
At Act!
3y 6m
Total exp.
34y 8m
Job change risk
Medium
Seniority tier
C-Suite / Owner
Data Confidence
90%
Bruce Reading Socials
Bruce Reading Work Experience

Act! Mar 2023 – Present · 3y 6m

  • President & Chief Executive Officer Mar 2023 – Present · 3y 6m
  • Chief Executive Officer Mar 2023 – Present · 3y 6m

R.I.C. Jan 2009 – Present · 17y 8m

  • Principal

Perceptive Automata Jun 2020 – Dec 2022 · 2y 7m

  • Chief Executive Officer
See more See less

Pica9, Inc. Jan 2015 – Feb 2020 · 5y 2m

  • CEO & Chairman Apr 2017 – Feb 2020 · 2y 11m
  • Chairman Jan 2015 – Feb 2020 · 5y 2m

Volt Active Data Jan 2012 – Feb 2017 · 5y 2m

  • President & CEO

Care to Communities (formally C2C) Jan 2009 – Dec 2015 · 7y

  • Chair Of The Board Of Directors Jan 2010 – Dec 2012 · 3y Promoted
  • Chair Of The Board Of Directors Jan 2010 – Jan 2012 · 2y 1m Promoted
  • Member of the Board of Directors Jan 2009 – Dec 2015 · 7y
  • Member of the Board of Directors Jan 2009 – Jan 2014 · 5y 1m

Gomez Inc. Jan 2004 – Dec 2011 · 8y

  • President, Chief Operating Officer Jan 2004 – Dec 2011 · 8y
  • President, Chief Operating Officer Jan 2004 – Jan 2011 · 7y 1m

Compuware Corporation Nov 2009 – Nov 2011 · 2y 1m

  • Senior Vice President and General Manager

Cayman Systems Jan 2000 – Dec 2003 · 4y

  • President Jan 2000 – Dec 2003 · 4y
  • President Jan 2000 – Jan 2003 · 3y 1m

Dictaphone Corporation Jan 1992 – Dec 2000 · 9y

  • Senior Vice President, General Manager Jan 1992 – Dec 2000 · 9y
  • Senior Vice President, General Manager Jan 1992 – Jan 2000 · 8y 1m
Decision making context
Seniority tier
C-Suite / Owner
Estimated team size
200+
Budget influence
High

Chief Executive Officer with ultimate budget authority.

Market influence
1 of 4,647 President & Chief Executive Officer profiles in United States
Bruce Reading Education

McMaster University, BS Economics, January 1982 to January 1985

University of Toronto

Dartmouth College, January 1999

Bruce Reading Skills
Strategy SaaS Enterprise Software Start-ups Cloud Computing Databases Leadership Selling Software Development Solution Selling
See more See less
Strategic Partnerships Management Demand Generation E-commerce Professional Services Program Management Sales Operations Sales Management Go-to-market Strategy Account Management Sales Integration Sales Process Business Development Business Strategy Big Data Business Alliances Executive Management Forecasting Marketing Software as a Service (SaaS) Direct Sales
Bruce Reading’s Colleagues
Christian Freitag

Christian Freitag

Greater Boston

Sr. Account Manager

Sr Account Manager at Act!
(April 2025 – Present)

NN

Nick Natale

Los Angeles, California, United States

Sales Leader, Growth Specialist, Revenue Team Scaler, GTM Executive - Vice President of Sales at Act!

Founder at Playa Supply
(August 2020 – Present)

Chad Ruff

Chad Ruff

Atlanta, Georgia, United States

CTO

Act! is a leading provider of software and services that help small and mid-sized businesses grow. Act! is the pioneer and an innovator in the SMB CRM space serving over 500,000 users in over 100 countries.

Anne Tessier

Anne Tessier

France

Fondatrice d'ACT ! _ Développement et organisation des acteurs de la fabrique urbaine

Accompagnement stratégique et opérationnel d'agences d'urbanisme, d'architecture et de paysage, de sociétés d'ingénierie et d'amo dans leur positionnement, leur développement et leur organisation
Prospection d'opportunités foncières et immobilières
Conception et réda...

Joe Greenspan

Joe Greenspan

Phoenix, Arizona, United States

Vice President, Product Marketing & Commercial Operations

Vice President, Product Marketing & Commercial Operations at Act!
(Mar 2014 – Present)

Chris S

Chris S

Scottsdale, Arizona, United States

Experienced SaaS Technology Sales Professional

Account Manager at Act!
(Jun 2023 – Present)

View all 217 employees at Act!
Frequently asked questions about Bruce Reading

What is Bruce Reading email address?

Email Bruce Reading at [email protected] and [email protected]. This email is the most updated Bruce Reading's email found in 2026.

What is Bruce Reading phone number?

Bruce Reading phone number is (339) 203-3799.

How to contact Bruce Reading?

To contact Bruce Reading send an email to [email protected] or [email protected]. If you want to call Bruce Reading try calling on (339) 203-3799.

What company does Bruce Reading work for?

Bruce Reading works for Act!.

What is Bruce Reading's role at Act!?

Bruce Reading is President & Chief Executive Officer

What industry does Bruce Reading work in?

Bruce Reading works in the Software Development industry.

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