Brooke Roper

Headquartered in Portland, Oregon, barre3 is a fitness and wellness company with a revolutionary vision: to redefine what success in fitness means. Barre3 has shifted the focus of fitness from attaining an imagined ideal driven by societal standards to being balanced in body and empowered from within—a radical redefinition that helps people create healthy relationships with their bodies and minds. Central to barre3 is the barre3 Signature class: an efficient and effective workout that combines strength, cardio, and mindfulness. This class, in addition to an expanding workout portfolio—including b3 Strength, b3 Cardio, and b3 Mindful Flow—is taught in barre3’s 185 studios across the U.S. and Canada and through its online platform, which has a streaming-subscriber base in 100+ countries. Launched just over 15 years ago, barre3 has already become one of the largest franchisors in the industry and has grown into a matrix organization with distinct and thriving units, including franchise, digital, retail, and experience.