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Brooke Fraser

Case Team Leader, Director of Public Relations

Business Strategy Manager | eCommerce | Data Analysis & Operations | Customer Experience

San Francisco, California, United States

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Brooke Fraser's Email Addresses & Phone Numbers

Brooke Fraser's Work Experience

Inspire Inc.

Case Team Leader, Director of Public Relations

January 2016 to January 2018

San Francisco

KTLN-TV

Associate Producer / Administrative Assistant

June 2013 to September 2013

100 Pelican Way Suite E, San Rafael, CA 94549

Walmart eCommerce

Business & Strategy Analyst

January 2018 to October 2019

San Bruno, CA

Brooke Fraser's Education

UCLA

Economics and Communications, 3.9

About Brooke Fraser's Current Company

Inspire Inc.

Inspire, Inc., is a nonprofit organization run entirely by pre-MBAs. It works with top management consulting firms to offer consulting services to other nonprofits on a volunteer basis.- Led a six-member team of peers to help a Bay Area college-access program improve its recruiting and marketing strategies- Acted as the client contact, led client presentations, scheduled calls,...

About Brooke Fraser

đź“– Summary

Case Team Leader, Director of Public Relations @ Inspire Inc. Inspire, Inc., is a nonprofit organization run entirely by pre-MBAs. It works with top management consulting firms to offer consulting services to other nonprofits on a volunteer basis.- Led a six-member team of peers to help a Bay Area college-access program improve its recruiting and marketing strategies- Acted as the client contact, led client presentations, scheduled calls, and responded to feedback- Work-planned and delegated work streams, edited team members' content and ensured all deadlines were met From January 2016 to January 2018 (2 years 1 month) San FranciscoAssociate Producer / Administrative Assistant @ KTLN-TV -Co-produced two television segments -Managed one summer intern -Launched new social media strategy to expand company’s marketing campaign-Prepared expense report for general manager and processed invoices and reimbursements-Acquired on-air talent for programming and promotional spots-Represented KTLN at events and job fairs From June 2013 to September 2013 (4 months) 100 Pelican Way Suite E, San Rafael, CA 94549Business & Strategy Analyst @ Walmart eCommerce • Support leadership team in managing the Home eCommerce business across a variety of operating activities• Ensure alignment across the Walmart Home Organization by defining & setting KPIs• Drive Home’s Annual and Long Range Planning, including bottoms-up financial modeling and slide development• Partner with product team to build Home’s product roadmap, set KPIs, and inform product design• Provide weekly forecast of Home business using a self-built input driven forecasting tool • Build strategic presentations for a variety of audiences, including internal and external stakeholders• Manage reporting to support regular operating cadence (WBRs, MBRs, QBRs)• Perform ad hoc analyses to provide insights into business performance and build action plans for drivers of softness From January 2018 to October 2019 (1 year 10 months) San Bruno, CACategory Manager @ Walmart eCommerce • Manage full P&L for a fast-growing multi-million dollar digital eCommerce business• Responsible for day-to-day business management including assortment strategy, pricing, promotions, vendor communications, and inventory management• Responsible for long-term growth strategy, including assortment & vendor expansion, private brand product development, site experience, omni-channel synergies, and inventory channel strategy• Built a buy plan for 2021 for 32% top line growth and 630 bps margin improvement • Led project to overhaul our department’s assortment buying process, which reduced our overall timeline by 2 months • Drove assortment expansion into new technologies such as Smart lighting and color-changing technology• Co-led a division-wide assortment rationalization project to drive $2M in savings to our bottom line San Francisco Bay AreaAssociate Consultant @ L.E.K. Consulting - Develop key strategies and perform due diligence for corporate clients and private equity firms across industrires-Perform data analytics, and industry and market growth analysis-Lead global primary research interview campaigns with industry experts, customers, and competitors-Conduct financial analysis (e.g., revenue forecasting)Examples of projects include: - New product development and overall growth strategy for a national health plan- Industry analysis and growth opportunities within the environmental services market- Regional behavioral health market entry opportunities for a national health plan From August 2015 to January 2018 (2 years 6 months) San FranciscoSummer Associate @ L.E.K. Consulting - Worked on teams with senior management to analyze and recommend growth strategies for clients- Helped develop a service line optimization strategy for a bay area hospital - Developed a commercialization strategy for a newly acquired healthcare technology software From June 2014 to August 2014 (3 months) San FranciscoDirector of Alumnae Relations @ Alpha Phi Sorority - Instigated an alumnae mentor program matching 99 individuals - Planned, marketed, organized, and catered an alumnae mixer event for 50 guests From June 2013 to April 2014 (11 months) Los Angeles, CAIntern @ Groceries Apparel From 2012 to 2013 (1 year) 767 Alameda St, Los Angeles, CA 90013Dollars for Scholars Coordinator - VP Committee @ UCLA Alumni Scholars' Club From 2011 to 2012 (1 year) UCLA


Brooke Fraser’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Brooke Fraser

What company does Brooke Fraser work for?

Brooke Fraser works for Inspire Inc.


What is Brooke Fraser's role at Inspire Inc.?

Brooke Fraser is Case Team Leader, Director of Public Relations


What is Brooke Fraser's personal email address?

Brooke Fraser's personal email address is b****[email protected]


What is Brooke Fraser's business email address?

Brooke Fraser's business email addresses are not available


What is Brooke Fraser's Phone Number?

Brooke Fraser's phone (213) ***-*421


What industry does Brooke Fraser work in?

Brooke Fraser works in the Internet industry.


Who are Brooke Fraser's colleagues?

Brooke Fraser's colleagues are Leah Ralph, Jaime Mazilu-Brown, Ph.D., Geoff McQueen, Johnny Lin, Karen Lee, Patricia Sosrodjojo, Lily Ham, Brittany Wadhwani, Umair Khalid, and Thomas Bell


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In a nutshell

Brooke Fraser's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 2 month(s)

Brooke Fraser's Willingness to Change Jobs

Unlikely Likely

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Brooke Fraser's Social Media Links

/company/w... /school/uc...
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