Inbound Marketing & Content Strategist
Seattle, Washington
Burlington Coat Factory
Sales Associate (Shoes)
May 2013 to September 2013
Phoenix, Arizona Area
NAZ Today
Reporter
August 2011 to May 2012
Flagstaff, Arizona Area
A Brave New
Inbound Strategist
Greater Seattle Area
Heroana
Founder & Chief Content Strategist
July 2017 to April 2019
Greater Seattle Area
BeachWorks LLc
Marketing Coordinator
June 2017 to June 2018
Greater Seattle Area
All Points Marketing, Inc
E-Commerce & Digital Marketing Manager
March 2015 to June 2017
Online
DSW
Sales Associate
March 2014 to March 2015
Phoenix, Arizona Area
Payless ShoeSource
Sales Associate
September 2013 to March 2014
Phoenix, Arizona Area
Payless ShoeSource
Sales Associate
March 2012 to April 2013
Flagstaff, Arizona Area
Job duties included tasks such as greeting customers shopping in the assigned area, dispensing information about promotions and advertisements, monitoring and replenishing merchandise on the sales floor, and helping shoppers find requested items. As a sales associate, I also assisted with building product displays, moving merchandise throughout the store, executing price changes, and performing general housekeeping duties. Job duties included tasks such as greeting customers shopping in the assigned area, dispensing information about promotions and advertisements, monitoring and replenishing merchandise on the sales floor, and helping shoppers find requested items. As a sales associate, I also assisted with building product displays, moving merchandise throughout the store, executing price changes, and performing general housekeeping duties.
What company does Ashley Hoffman work for?
Ashley Hoffman works for Burlington Coat Factory
What is Ashley Hoffman's role at Burlington Coat Factory?
Ashley Hoffman is Sales Associate (Shoes)
What industry does Ashley Hoffman work in?
Ashley Hoffman works in the Marketing and Advertising industry.
📖 Summary
Sales Associate (Shoes) @ Burlington Coat Factory Job duties included tasks such as greeting customers shopping in the assigned area, dispensing information about promotions and advertisements, monitoring and replenishing merchandise on the sales floor, and helping shoppers find requested items. As a sales associate, I also assisted with building product displays, moving merchandise throughout the store, executing price changes, and performing general housekeeping duties. From May 2013 to September 2013 (5 months) Phoenix, Arizona AreaReporter @ NAZ Today As a reporter, I gathered information, set up interviews, created packages, interviewed people, took video shots, edited video shots, and did stand-ups. From August 2011 to May 2012 (10 months) Flagstaff, Arizona AreaInbound Strategist @ A Brave New I help lead, plan and execute integrated marketing and content strategies for our B2B and B2C clients to help them achieve their growth goals. Responsibilities include: - Developing and providing strategic direction for clients- Managing the execution of inbound marketing for a portfolio of clients and deliver custom, goal-oriented inbound marketing strategies that achieve results- Creating and managing inbound marketing asset building in collaboration with the creative team including: content, email, landing pages, call-to-actions, lead nurturing, social media, and reporting- Developing and managing paid digital media plans- Growing traffic, MQLs, SQLs, and building brand equity for my portfolio of clients- Working with the creative team and outside contractors to facilitate work for clients when necessary- Contributing blog posts and other content for A Brave New’s websiteSome of the brands I've worked with include Redapt, Steelhead Productions, Fired Up! Culture, and Washington Children and Families (WACF). Greater Seattle AreaFounder & Chief Content Strategist @ Heroana We helped ambitious female founders tell their stories so they can stand out, grow their business, and connect with customers.Our specializations included content marketing, copywriting, and brand strategy. We've worked with brands ranging from jewelry designers to event planners to help them tell their story in a captivating way that resonates with their customers. From July 2017 to April 2019 (1 year 10 months) Greater Seattle AreaMarketing Coordinator @ BeachWorks LLc As the marketing coordinator for Beachworks LLC, my job was to manage the marketing, design, and branding for Beachworks and the brands that fall under its umbrella. Because it's a small company, I'm used to wearing many hats! My tasks included:- Developing a brand identity and nurturing brand recognition and loyalty- Creating marketing strategies and overseeing their success throughout the year (then analyzing and improving upon results on a regular basis)- Focusing on increasing organic acquisition and inbound lead generation for multiple real estate brands- Designing visual marketing collateral such as websites, marketing flyers, signage, and advertising materials that converts people into leads (and leads to customers)- Writing weekly blog, content upgrades (whitepapers, eBooks, checklists, etc.), and newsletter content to increase website traffic and promote inbound lead generation- Managing social media strategy and implementation across various platforms including Facebook and Instagram- Creating and monitoring Facebook ad and Google AdWords campaigns to drive traffic and, ultimately, convert leads- Staying on top of industry trends as they relate to marketing, design, and real estate- Keeping my head on straight through all this by managing productivity and utilizing time blocking for tasks (very important!) From June 2017 to June 2018 (1 year 1 month) Greater Seattle AreaE-Commerce & Digital Marketing Manager @ All Points Marketing, Inc As the E-Commerce & Digital Marketing Manager, I was responsible for overseeing our client's partnerships with online retailers and overall consumer experience. I oversaw the image of the company and assisted in generating sales and leads through inbound methodologies. I drove B2B lead generation with digital marketing campaigns that primarily focused on content strategy and generation. Duties included being responsible for all online activities for clients; developing and executing content marketing strategies; creating and maintaining a digital marketing plan; staying up to date on marketing trends; providing analytic reports of online marketing and e-commerce sales; executing SEO, PPC, CMS, and Social Media strategies; conducting email marketing; devising strategies to drive online traffic to the company website; tracking conversion rates and making improvements to the website overseeing the social media strategy for the company & clients; managing online brand and product campaigns to raise brand awareness; evaluating customer research, market conditions and competitor data; reviewing new technologies and keeping the company at the forefront of developments in digital marketingAdditional duties included heading up product development for clients. Overseeing product development meant I worked with my team to design the development process for maximum efficiency. I worked with my team to brainstorm new ideas for company innovation and growth. These ideas were then researched fully and taken through the stages of development including idea generation, sketches and technical drawings, on-going communications with foreign factories and local manufacturers, quality assurance, the overseeing and management of go-to-market strategies, and finally releasing products into the market. From March 2015 to June 2017 (2 years 4 months) OnlineSales Associate @ DSW Job duties were split into four categories: 1. Customer engagement and promoting the DSW Rewards program: Greeted every customer in the store, reading customer cues to “Match” service level to their expectations, explained the rewards program and its benefits while ensuring Passionate, Friendly, Helpful and Real Service. 2. Cashiering: Rang up customers while following the DSW cash handling policies and register procedures. 3. Store operations: Maintained a clean and organized store. Included but was not limited to picking up trash in the aisles, returning shoes back where they belong according to DSW standards, cleaning the associate break room and restrooms, vacuuming the store, cleaning mirrors, cleaning the front walkway/stoop of the store, and any other housekeeping items deemed necessary. 4. Merchandising: Unloaded merchandise from trucks, places merchandise on the sales floor per DSW standards, completed markdowns, maintained clearance area standards, filled accessories, organized and maintained the stockroom From March 2014 to March 2015 (1 year 1 month) Phoenix, Arizona AreaSales Associate @ Payless ShoeSource Job duties entailed being aware of store layout and being able to take action to customers’ questions about the locality of products, fee and return policies without delay and in a well-mannered fashion; entering data into records to achieve different dealings; correctly recording transactions and constructing changes; being accountable for subsequent cash security measures and ensuring the security of dues entrusted to them; confirming cost, style, and size on items at the Point-of-Sale register throughout delivery processing and at the same time maintaining racks throughout the day; processing paperwork linked with all forms of Point-of-Sale transactions; monitoring and approaching customers, making available service, and become aware of indications of robbery or other security risks; putting together a colorized rack arrangement; altering prices and tag products as directed on a day by day basis. From September 2013 to March 2014 (7 months) Phoenix, Arizona AreaSales Associate @ Payless ShoeSource Job duties entailed being aware of store layout and being able to take action to customers’ questions about the locality of products, fee and return policies without delay and in a well-mannered fashion; entering data into records to achieve different dealings; correctly recording transactions and constructing changes; being accountable for subsequent cash security measures and ensuring the security of dues entrusted to them; confirming cost, style, and size on items at the Point-of-Sale register throughout delivery processing and at the same time maintaining racks throughout the day; processing paperwork linked with all forms of Point-of-Sale transactions; monitoring and approaching customers, making available service, and become aware of indications of robbery or other security risks; putting together a colorized rack arrangement; altering prices and tag products as directed on a day by day basis. From March 2012 to April 2013 (1 year 2 months) Flagstaff, Arizona Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 2 month(s)
Unlikely
Likely
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