Anna Russell's Email Addresses & Phone Numbers

📖 Summary

My experience spans a range of roles and industries, but always with the central theme of using robust analysis and documentation to solve business problems. I've worked on projects from media optimisation to trade marketing, operational reporting to portfolio analytics, and had a great deal of fun along the way. I'm most in my element working on difficult problems, finding a feasible solution and executing it with style. My colleagues describe me as enthusiastic, business savvy and results focused – and a little bit geeky. I'm cool with that.Director @ Polynomial is my consulting 'brand'. I work in a consulting and contract capacity across a range of data driven business areas, from predictive analytics to data visualisation, customer insight to strategic positioning for technical products. Much of the time my role is to translate between deep analytics and business meaning - putting a commercial lens across analytic solutions. Call it 'technical business analyst' , 'product strategy' , 'analytics consultancy' or just 'I've got your back' - what I do is help my clients translate data into insights, execute complex projects smoothly and deliver products to market with style. My approach is platform and language agnostic, and I work happily in both highly technical and commercially focused settings. Recent clients include Country Road Group, American Express, News Corp, Hometrack, Lavender, Blackstone Group and Service Seeking. From October 2012 to Present (3 years 3 months) Sydney, AustraliaData Scientist, Decision Science & Analytics (Contract) @ 12 week contract for Deloitte's Decision Science & Analytics team to provide senior analytical expertise to support a client project. The role involved designing and building predictive models, developing segmentation profiles and building out a suite of insights for the client using SQL Server, SAS, SAP Hana and Tableau. From March 2015 to May 2015 (3 months) Sydney, AustraliaProduct Manager @ From April 2012 to October 2012 (7 months) Sydney, AustraliaProduct Manager @ As Product Manager for Veda's Marketing Analytics and Data products my role involved working with analytics and development teams to design, execute and commercialise new consumer data products. Key products included geodemographic models, predictive analytics tools and industry specific solutions. As well as product strategy and delivery, this role included lots of 'face time' with clients and client facing teams, providing training and SME support for solution sales. Central to this was RFP preparation and pricing, development of training programs and sales collateral and leading the VMS content marketing program by writing white papers and articles on marketing analytics topics. From January 2011 to March 2012 (1 year 3 months) Senior Reporting Analyst @ Managed the campaign reporting program for St George, including development and QC of campaign reports, standardisation of campaign reporting system. Provide analytical input into product and campaign strategy. Campaign design and monitoring for Brand & Marketing team. Subject matter expert on Mortgages. From February 2009 to January 2011 (2 years) Senior Quantitative Consultant @ Account and project management. Research design and implementation. Quantitative analytics including choice models, segmentation, predictive modelling. Translation of research insights into marketing/ positioning strategy for client products. Industries: music/ youth, media, FMCG, utilities, alcohol, pharmaceutical, construction / property Project types: NPD, concept testing, brand positioning, brand tracking, packaging, portfolio management, social research, consumer behaviour From March 2006 to February 2009 (3 years) Principal Consultant @ Strategic Insight was a collaboration between myself and another freelance research/ insights professional, as a way for us to build our consultancy skills and challenge our business capability. We worked primarily with ad/ media agencies but also some direct clients, on various insights, brand strategy and research projects. From positioning strategy for yogurt, to messaging for plumbing supplies, we covered a lot of ground, produced some pretty cool insights and learned a lot fast. From January 2004 to December 2008 (5 years) Customer Insights Analyst @ Project management and reporting for Asia Pacific customer experience research program. Adhoc analytics projects Analytical support to Six Sigma projects. From January 2003 to December 2005 (3 years) Business Analyst @ Technical BA on build of new CRM system for Premium Banking. From February 2002 to January 2003 (1 year) Master of Urban Planning, Built Environment @ University of New South Wales From 2008 to 2010 Graduate DIploma in Psychology, Psychology @ Charles Sturt University From 2003 to 2004 Bachelor of Economics, Economics @ University of Auckland From 1997 to 2000 Anna Russell is skilled in: SQL, Segmentation, SAS, Urban Planning, Agile Project Management, Quantitative Research, Marketing Strategy, Market Research, Analytics, Customer Insight, Market Analysis, Consumer Insights, Marketing Research, Data Analysis, Research