Angela Bertram's Email Addresses & Phone Numbers

📖 Summary

Responsible for leading, writing and executing the social media strategy for John Lewis, which has increased traffic and revenue by 30% YOY and grown engagement from 3 % to 7% for the business. I have over 6 years experience in both Social and Brand marketingSocial Media Manager @ Creating and leading the Social Media strategy for Carphone Warehouse. From October 2015 to Present (3 months) Social Community Manager @ o Responsible for developing and executing the social media and content strategy for John Lewis. Improving performance across Facebook, Twitter, Google+, Youtube, Instagram, Pinterest and JL.com o Planning and coordination of all social aspects of tactical campaigns for John Lewis, from Christmas to Fashion o Management of multiple external agency relationships on both creative direction and media placement o Responsible for the management and allocation of annual budgets of 1.2m o Developing paid media strategies across relevant social channels such as: Facebook multi-product ads, Youtube trueview, Twitter etc etc o Responsible for designing and implementing the social dashboard for John Lewis to report on key social metrics to the business using tools such as Google Analytics and Sysomos. o Building relationships with agencies, media owners and technology partners to keep up to date with social advertising advancements and new to market formats o Translating insight and knowledge into social media plans that drive innovation and move marketing tactics forward for John Lewis o Managing complex workflows to ensure campaign integrations with wider John Lewis Marketing activities and PR strategies o Working with cross-functional teams and liaising effectively at all levels, confidently negotiating and presenting appropriate social campaign activity within agreed timelines both benefiting John Lewis & in some cases supplier brands o Educating wider business on social best practises to ensure key stakeholders understand the benefits and incrementality of the social arena, articulating detail at all levels. o Working with key influencers and the SEO and Communication teams at John Lewis to build a network of advocates that are used across campaigns o Reporting is aligned to KPIs and tailored appropriately for varying audiences, with a key focus on providing insights, key learning’s and future opportunities From December 2013 to Present (2 years 1 month) London, United KingdomAssistant Marketing Manager - Brand @ o Responsible for the management of the multi award winning Christmas campaign in 2012 and 2013. Collaborated with cross functional teams to develop and execute highly effective integrated brand marketing campaign across both offline and online channels. From TVC, visual merchandising, experiential, social to working with product teams to develop exclusive merchandise to support the campaign. o Ensured timely and seamless activation and amplification in market for greatest business and brand impact (seasonality, maximum PR value, earned media, community engagement, brand love.) o Led the management of creative and media agency partners to foster best-in-class agency partnerships o Managed and tracked multi million pound brand marketing budgets and ensured effective budget utilisation o Managed analytics for brand marketing activities working closely with the Marketing Director o Planned & executed all BTL seasonal campaigns (e.g. Easter/Fathers Day), Responsible for the development and sign off of all creative across stores and windows. o Planned and executed all tactical in store events to drive trade and footfall into stores. o Negotiated, led and secured the first commercial partnership and with a charity. Save the Children and Christmas Jumper Day 2013. o Briefed, project managed and executed the first digital publication as part of the overall development and management of the Christmas publication 2012. From January 2012 to Present (4 years) Marketing Assistant Fashion @ Working across a variety of ATL campaigns, from print, TV, in store events and digital. Managing internal stakeholders to deliver the fashion marketing plans and build relationships through the business. From March 2011 to January 2012 (11 months) Assistant Merchandiser @ From September 2009 to March 2011 (1 year 7 months) Senior Distributor @ Managing a team of allocator's within the distribution function. From June 2007 to January 2009 (1 year 8 months) Fashion Management, Fashion Management @ London College of Fashion From 2003 to 2006 Warlingham Secondary and sixth form. From 2001 to 2003 Angela Bertram is skilled in: Visual Merchandising, Merchandising, Trend Analysis, Retail, Fashion, Apparel, Trend, Styling, Marketing Communications, Social Media, Social Media Marketing, Digital Marketing, Facebook Marketing, Display Advertising, Email Marketing, Management