Alex Ratto, Head of Retail, Americas ▶ Operations | Marketing | Merchandising | Omnichannel | Brand Experience at Birkenstock USA, LP

Alex Ratto

Head of Retail, Americas ▶ Operations | Marketing | Merchandising | Omnichannel | Brand Experience at Birkenstock USA, LP | New York, New York, United States

Profile last verified June 2026
Retail Verified Profile New York, New York, United States Università degli Studi di Napoli 'Federico II'
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Alex Ratto Socials
Alex Ratto Work Experience

Head of Retail, Americas ▶ Operations | Marketing | Merchandising | Omnichannel | Brand Experience at Birkenstock USA, LP in January 2017 - Present

Director, Retail Operations & E-Commerce, Aquatalia ▶ Flagship Store Launch | Omnichannel Practices at Global Brands Group (A member of the Fung Group) in January 2016 - January 2017

Director, Retail Operations & E-Commerce ▶ Customer Retention | CRM | Hybrid Outlet Creation at Geox S.p.A. in January 2010 - January 2015

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Senior District Sales Manager ▶ Opened 20+ New Stores in NY | Increased Customer Conversion at ALDO Group in January 2005 - January 2010

General Manager | Senior Sales Manager ▶ Redeveloped Management Training Manual | Human Resources at ALDO Group in January 2001 - January 2005

Alex Ratto Education

Università degli Studi di Napoli 'Federico II', Business Coursework

Alex Ratto Skills
Retail Merchandising Fashion Apparel Store Management Visual Merchandising Sales Footwear Trend Analysis Luxury Goods Store Operations Wholesale Inventory Management E-commerce New Store Openings Retail Sales Strategy Marketing Strategy Inventory Control Forecasting Loss Prevention Budgets Retail Buying Multi-channel Retail Window Displays Assortment Fashion Buying Sportswear CRM Retail Management Competitive Analysis Supplier Relations P&L Management POS Leadership Management Talent Development Shoes District Management New Store Development Store Planning and Execution Deal Negotiations Brand Awareness Brand Management Brand Strategy Branding Digital Media Profit Maximization Emerging Trends Opening New Stores
About Alex Ratto’s Current Company
Birkenstock USA, LP

Birkenstock offers sandals, clogs, shoes and arch supports all based on their original contoured cork latex footbed. Classic silhouettes in warm and comfortable colors are available in women’s, men’s and children’s styles. Birkenstock products are made in Germany, since 1774, and reflect key values of health and wellness, quality craftsmanship and environmental sensibility.

Discover more about Birkenstock USA, LP
Alex Ratto’s Colleagues
Sihame Benchakron

Sihame Benchakron

Casablanca, Casablanca-Settat, Morocco

Commercial chez Birkenstock USA, LP

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Frequently asked questions about Alex Ratto

What is Alex Ratto email address?

Email Alex Ratto at [email protected], [email protected] and [email protected]. This email is the most updated Alex Ratto's email found in 2026.

What is Alex Ratto phone number?

Alex Ratto phone number is +1(917)8530268.

How to contact Alex Ratto?

To contact Alex Ratto send an email to [email protected], [email protected] or [email protected]. If you want to call Alex Ratto try calling on +1(917)8530268.

What company does Alex Ratto work for?

Alex Ratto works for Birkenstock USA, LP.

What is Alex Ratto's role at Birkenstock USA, LP?

Alex Ratto is Head of Retail, Americas ▶ Operations | Marketing | Merchandising | Omnichannel | Brand Experience

What industry does Alex Ratto work in?

Alex Ratto works in the Retail industry.

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