Alex Feldman

Founded by 2nd generation optician Alex Feldman, Alexander Daas is an independent luxury eyewear brand with flagship optical shops in San Francisco's Marina District (San Francisco Optics by Alexander Daas), Los Angeles's Larchmont Village and San Diego's Del Mar Village (ALEXANDER DAAS Opticians), with previous pop up shops in San Diego, Studio City and Woodland Hills. Our San Francisco and Los Angeles locations feature independent optometrists and state-of-the art optical labs. Alexander Daas crafts handmade sunglasses and eyeglasses using the highest quality materials such as Italian and Japanese acetates and titanium. The brand is exclusively distributed to a select group of high end optical shops across the US, and is known for, although not limited to, its selection of small PD (pupillary distance) eyewear for narrow faces / petite eyeglasses. Alexander Daas has been featured in film and television, appearing in movies such as Need For Speed and shows such as NCIS, CSI: Crime Scene Investigation, Good Girls, Life in Pieces, The Real O'Neal’s, Marlon and more. Our shops feature a curation of leading independent and luxury eyewear brands including Alexander Daas, Akoni, Barton Perreira, Bevel, Blake Kuwahara, La Pima, Lunor, Matsuda, Moscot, Mykita, Robert Marc, Salt, Theo, Thierry Lasry, and more. Our mission is to drive awareness about the importance of quality eyewear, to empower people to work with independent opticians to experience proper care and styling. Because after all, you have 20 pairs of shoes and only one pair of glasses. What do people look at first, your face or your feet?