Adnan Rasool

dgs is a provider of outsourced online customer acquisition solutions principally to large, consumer-facing organizations and to clients offering products or services to business users. A business seeking to attract customers online can do so by procuring advertising from search engines and other providers, directing consumer attention to a website or a contact center, and then selling interested consumers its products or services. dgs provides outsourced solutions to businesses for some or all components of this set of online customer acquisition services. As an outsourcer, dgs will procure paid search advertising, develop and manage branded web sales portals, and establish and maintain sales contact centers for its clients. Historically, dgs has focused on providing customer acquisition solutions to US corporations operating in the telecommunications sector; nine of the ten largest US cable telecommunications companies (as measured by subscribers) acquire customers through dgs. dgs later commenced operations in Canada and Mexico, and is pursuing further growth opportunities in Latin America, Europe, and Asia Pacific. dgs has also recently started providing its customer acquisition services to the electric utility industry and renewable energy sector, and is examining additional opportunities in the insurance, retail banking, and consumer technology sectors.