Geneity Limited

Geneity specialises in the provision of online betting and gaming software to UK and global service providers. Headquartered in London and founded in 2005, Geneity's GenBet product provides operators with a robust and secure central customer management platform onto which any number of products can be added and managed. Sportsbook, Lottery, Pool Betting and Fixed-Odds Games modules allow the operator to tailor their online service whilst a comprehensive back office and reporting suite provides powerful tools for event and market management. The platform also offers the flexibility of remote modular operation and interoperability with external systems. GenBet's users can interact with the system to place bets through a range of sales channels including Web, Telebet, POS, Kiosk and Mobile all using a single account sign-on.Through many years of industry experience Geneity is also well placed to provide highly customised or bespoke product development and consultancy on the integration of complex systems.Geneity became a Playtech company in January 2012, meaning that existing and future customers now benefit from the industry leading GenBet product suite, delivered on Playtech's comprehensive IMS (information management solution).