The Audience Agency

The Audience Agency helps cultural organisations and policymakers to plan and deliver audience and engagement strategies. We provide insight, consultancy, tools and research to support audience development, marketing and communications, business planning, evaluation, collaboration, advocacy, feasibility and provision-planning. We co-ordinate the largest national audience data-set and offer access for all to the insight it creates. We work across all cultural sectors, from organisations big and small, commercial and subsidised, to funders and agencies in England, Wales, Scotland and internationally. We are currently in the exciting process of developing the next generation of audience insight tools for the arts & culture sector, Audience Finder 2.0 Beta. People can access our services by commissioning bespoke work from an expert team of strategists, researchers and analysts and can gain insight into their audiences through our online resources, dashboards and tools or by taking part in one of our programmes.