Space Doctors

Space Doctors is a Brand Consultancy specialising in Cultural and Semiotic Insight. We believe the brands rely on cultural meaning for their value and we are experts in helping you create and manage that meaning. Through a deep understanding of how cultural meaning is changing and a core expertise in semiotics, we are able to develop strategies which resonate more deeply with people, shaping brand and category evolution. We liberate marketing thinking, making brands more impactful, more effective and more imaginative. Specifically, we can help you with: (i) Brand Definition: profile the cultural space your brand occupies, articulate your positioning in a culturally relevant way and define your distinctive brand assets (cultural, communications, sensory) which define it; (ii) Shape the Future: reveal the future context for your brand or category, define & build your forward innovation pipeline or new-to-the-world communication; (iii) Cultural Understanding: (re)connect your brand to emerging culture and understand how this plays out across different markets; (iv) Communication Strategies: create channel strategies and guide communications across touchpoints which better amplify brand meaning; (v) Brand Activation: design, prototype, animate, immerse and illustrate to bring future-facing ideas and stories for your brand to life; (vi) Train your team in semiotic and cultural thinking and its application to brand development and innovation. Our international clients include Procter & Gamble, Unilever, Nestlé, Virgin Atlantic, Intercontinental Hotel Group, Godrej, GlaxoSmithKline, Givaudan and advertising, design and trends agencies. Please get in touch to see how Space Doctors is uniquely capable of making semiotics work for your brand or company, or visit our website for more information.