Nashville Research Group

Nashville Research Group (NRG) is Nashville’s largest facility with a test kitchen for qualitative market research, specializing in local recruiting and hosting participants for in-person and virtual focus groups. As an established market research facility and recruiting business for over 35 years, Nashville Research Group prides itself on client satisfaction by an exceptional show rate of 97% and using locally-based recruiters. Nashville Research Group is a family owned and operated small business and has hosted thousands of clients and participants throughout the years. Conveniently located in the heart of Music City, Nashville Research Group can handle a variety of in-person and virtual set-up options and accommodate any industry type and focus group size. Nashville Research Group offers spacious focus group rooms with large client viewing suites within our facility. Our services include recruiting participants for traditional and online focus groups, product placements, test kitchen for taste testing and CLTs, dial tests, shop along studies, individual interviews (IDIs), in-home interviews, usability lab, location intercepts, and mock juries. Nashville Research Group’s clients include national and local companies needing to gain in-market qualitative data for the ever-growing Nashville area for diverse industries such as food & beverage, consumer products, restaurants, healthcare, political, pets, financial, and legal.