Must Love

Must Love is a Los Angeles-based “nice cream” company founded by best friends, UC Berkeley graduates and second-generation Korean Americans, Hannah and Mollie. They were both interested in making plant-based choices, but quickly realized plant-based didn't necessarily mean healthy. So, they founded Must Love in 2016 to bring a new product to market for those looking to make healthier choices when it comes to frozen desserts, taking the Pinterest trend called “nice cream” and turning it into a viable product found in grocery stores nationwide. Made with real, simple ingredients and minimal refined sugar, Must Love offers banana- and oat milk-based nice creams in crave worthy flavors like Peanut Butter Swirl and Choco Choco Chip. Must Love makes plant-based everyday indulgence accessible to families everywhere.