CultureLab LLC

• Founded and managed a pioneering boutique research/communications agency focused on trends research and digital connection with global urban youth. • Conducted qualitative and quantitative research projects for Nokia Latin America, Saatchi NY, General Mills, Bacardi USA, and EDS Credit Union resulting in marketing outreach executions that connected more effectively to young adults. • Oversaw, concepted, and project managed the creation of web content, social media properties for both CultureLab and CultureLab clients. • Created and published annual CultureLab Trends to Watch list in January of 2009 and 2010, which resulted in coverage in the digital press worldwide. • Developed expertise in emerging media, urban youth lifestyle, and cross-cultural youth identity. • Featured in the February 2010 edition of Dieste agency’s Latincast podcast as an expert on urban youth trends. • Featured speaker/panelist in the inaugural YPulse Urban Mashup in San Francisco in May of 2009. • Avid blogger and publisher around trends in music, social media, pop culture, youth lifestyle, and technology, www.culturelabcreative.blogspot.com