Bluer Denim

BLUER DENIM is a transparently sourced American premium denim brand. We build and distribute world-class, 100% Made-in-the-USA jeans and denim products exclusively online, at previously impossible prices. BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, corporate responsibility, and a reduced environmental impact. Denim is our world, our life, and our passion. We’re obsessed with it. Designed in our studio in Portland, Oregon, our jeans feature cotton grown in Georgia, Cone White Oak denim milled in North Carolina, and YKK buttons, rivets and zippers forged in Kentucky. The jeans are cut, sewn, washed and hand-finished in Los Angeles using eco-friendly ozone laundry processes. BLUER products are beautifully tailored and finished to the highest possible standards, at home in the U.S. Our jeans start at a retail price of only $95. BLUER’s web-only pricing is approximately 50% lower than comparable products sold through the traditional wholesale/retail model—and often these products are made overseas, using lesser quality materials and trims. Other brands may claim to be premium denim, but BLUER actually is genuine premium denim, in the true sense of the word.