M. Martin

Legacy. When Alex Gilbert began daydreaming about launching a new sportswear brand, she had legacy on her mind. Her own legacy, as a founder of the seminal Paper Denim & Cloth. The legacy of her family: Gilbert’s grandparents, Martin and Minna, started their own fashion business in the midst of World War II. Then there was the legacy of American sportswear itself—the un-fussy yet authoritatively soigné look of Bonnie Cashin and early Calvin Klein. M. Martin carries all those legacies into the future. Launched with Gilbert’s friend and fellow fashion-lifer Jennifer Noyes, and named in honor of Martin and Minna, M. Martin updates the midcentury American sportswear aesthetic for a new generation. These are clothes for grown-ups, confident women who express elegance through a sense of ease. Durable, modern-day staples--the belted denim coat, the perfect crisp button-down, the fluid pajama pant and cozy, oversize knit—that can be worn and re-worn any which way. Every M. Martin piece is made to last, not only in terms of the quality of production but also because they are classic. This is forever style, with a contemporary twist. M. Martin takes its legacy seriously—and wears it so, so lightly.