Vista Grande

Vista Grande is an insights-driven consultancy advising some of the world's leading companies on sales and marketing strategies. Our experience spans industries, channels, brick & mortar and eCommerce, for clients large and small. We are innovators who see the world broadly, connect the dots, and drive action from insight. Category Choice Architecture®, synthesizes segmentation, path to purchase, and decision trees into a holistic framework making each component more vital and meaningful. Brand Choice Architecture™ provides a blueprint to drive brand choice via meaningful and sustainable competitive advantage now and in the future. Package Choice Architecture™ tests new products, packaging, and shelf arrangements emphasizing the shopper mindset and the diversity of retail channels. Space Simulator™ models in-store audits, planograms, POS data, and shopper insights to run predictive scenarios on the reallocation of category space within a department. Assortment Analyzer™ leverages market structure, shopper segmentation, and best available POS, panel, and loyalty data to make strategic recommendations on category assortment or portfolio optimization. We are proud that in just a few years we have exceeded the expectations of dozens of clients in a range of services, categories, and channels. We are raising the bar on expectations for a market research project (check out what our clients say about us on our website). We'd love to help you SEE THE BIG PICTURE!