Thoki Maas
Product Designer @ Meta Reality Labs at Meta | Seattle, Washington, United States
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Thoki Tafeni Maas is a dynamic Product Designer at TEKsystems, specializing in Instagram Ads and Monetization. With a rich background that spans fashion design and user experience (UX), Thoki brings a unique blend of creativity and technical expertise to her current role within the Meta Reality Labs Trust and Identity team. Her journey began in South Africa, where her early passion for fashion evolved into a global career, showcasing her designs on runways around the world. This creative foundation has seamlessly translated into her work in digital design, where she focuses on crafting intuitive and engaging user experiences.
At Instagram, Thoki has played a pivotal role in designing experiences for the Explore Ads monetization initiative, where she leveraged her skills in mobile design and visual storytelling to enhance user engagement and drive revenue growth. Her work on the Instagram Equity team further underscores her commitment to inclusivity and user-centric design, ensuring that diverse voices are represented in the digital space. Thoki's proficiency in tools like Adobe Photoshop and her understanding of lean methodology allow her to iterate quickly and effectively, while her expertise in virtual reality (VR) opens new avenues for immersive user experiences.
Thoki’s ability to concept map and sketch ideas rapidly enables her to visualize complex design challenges and collaborate effectively with cross-functional teams. As she continues to innovate at the intersection of technology and design, Thoki Tafeni Maas is not just shaping the future of Instagram Ads but also inspiring a new generation of designers to embrace their unique backgrounds and perspectives in the tech industry.
Product Designer @ Meta Reality Labs at Meta in December 2023 to Present
Product Designer - Instagram at Meta in May 2023 to December 2023
Product Designer - Instagram at Meta in September 2022 to April 2023
Product Designer II at Redfin in August 2020 to September 2022
Founder at Thoki Tafeni in July 2016 to January 2022
UX Designer & Product Designer at AWAKE | Digital Design and Branding Agency in November 2017 to August 2020
UX Designer at pennypost in August 2016 to July 2017
Selected International Fashion Designer at Seattle Fashion Week in January 2015 to January 2016
Account Manager at Pressroom PR in April 2014 to May 2015
Fashion Consultant at Media24 (Pty) Ltd in March 2013 to March 2014
Assistant Creative Director at CRYSTAL BIRCH in January 2012 to January 2014
Associate to Fashion Director at Expresso Show in June 2013 to August 2013
Oprah Magazine Fashion Intern at The Oprah Winfrey Show in October 2012 to February 2013
FHM-Fashion Associate at Media24 (Pty) Ltd in June 2012 to August 2012
First Prize Winner - Emerging South African Designer at African Fashion International in January 2011 to January 2011
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FIDM, Fashion design, January 2016 to January 2017
General Assembly, UX Design, January 2017
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Design Review
Adobe InDesign
Usability
Figma (Software)
Virtual Reality (VR)
Group Communication
Keynote
Origami
Product Design
UX Design
User-centered Design
Mobile Design
Responsive Web Design
User Research
Presentations
Case Studies
Fashion Design
Strategy
Wireframing
User Experience
Sketching
User Interface Design
Information Architecture
Design Research
Social Media Marketing
Social Media
Fashion
Art Direction
Storyboarding
Creative Direction
Retail
Fashion Photography
Marketing
Adobe photoshop
Adobe Photoshop
inVision
Adobe Illustrator
Prototyping
Adobe Creative Suite
Presentation Skills
Problem solving
Leadership
Design Thinking
User flows
Visual Design
Site maps
lean methodology
Rapid ideation
Concept mapping
Sketch App
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Discover more about MetaWhat is Thoki Tafeni Maas email address?
Email Thoki Tafeni Maas at [email protected], [email protected] and [email protected]. This email is the most updated Thoki Tafeni Maas's email found in 2025.
How to contact Thoki Tafeni Maas?
To contact Thoki Tafeni Maas send an email to [email protected], [email protected] or [email protected]. (updated on January 05, 2024)
What company does Thoki Maas work for?
Thoki Maas works for Meta
What is Thoki Maas's role at Meta?
Thoki Maas is Product Designer @ Meta Reality Labs
What is Thoki Maas's Phone Number?
Thoki Maas's phone (206) ***-*350
What industry does Thoki Maas work in?
Thoki Maas works in the Design industry.
Thoki Maas Email Addresses
Thoki Maas Phone Numbers
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