Interaction Tracking is a feature that allows you to see when someone has interacted with your content. This can be useful for understanding what type of content is resonating with your audience, or for seeing which influencers are talking about your brand.
There are two main ways to use Interaction Tracking features: through social media platforms themselves, or through third-party software tools.
Interaction Tracking through Social Media Platforms: Facebook and Instagram both have built-in interaction tracking features. To access these features on Facebook, go to Insights > Posts in the left sidebar of your Page. On Instagram, go to Insights > Interactions under the Analytics section of your profile page. Twitter also offers some interaction tracking data if you upgrade to a paid business account.
Third-Party Software Tools: There are several different software options available that offer more robust interaction tracking features than what’s offered by social media platforms themselves. Some examples include Hootsuite Insights, Sprout Social, and Sendible. These tools typically offer more detailed data such as who engaged with your content (e., liked, commented, shared), how they found it (e., organically or through paid promotion), and where they were located when they did so (e., city/country).
There are a few things to keep in mind when using Interaction Tracking features, regardless of whether you’re using social media platforms or third-party software tools. First, it’s important to remember that not all interactions are equal. For example, a like is worth less than a comment, and a share is worth more than either of those. Second, interaction data can be skewed by bots and fake accounts; therefore, it’s significant to take this into consideration when interpreting your results. Finally, interaction data should be used as just one metric among many others (e., reach, engagement rate) when assessing the performance of your content.
Overall, Interaction Tracking features can be useful for understanding how well your content is performing and which topics/types of content are resonating with your audience. However, it’s significant to use this data alongside other metrics (e., reach), and to keep in mind that not all interactions are created equal. Aside from that, if you’re looking for more detailed interaction data than what’s offered by social media platforms themselves, you may want to consider using one of the many third-party software tools that are available.