Narelle Miranda

Narelle Miranda currently serves as the Manager for the Chemicals & Agrochemicals vertical at Evalueserve India, where she leverages her extensive expertise in strategy consulting to drive impactful insights and innovative solutions within the industry. Since taking on this leadership role in January 2023, Narelle has been instrumental in shaping strategic initiatives that enable clients to navigate the complex landscape of the global chemicals and agrochemicals markets. Her responsibilities include overseeing market assessment projects, formulating tailored strategies, and delivering actionable intelligence that supports business growth and competitive positioning.

A key aspect of Narelle’s role involves the development and enhancement of advanced competitive intelligence platforms, utilizing insights from custom-made platforms based on Insightsfirst. She actively tests and implements cutting-edge AI tools to automate data collection, enhance predictive analytics, and improve decision-making processes for clients. Additionally, Narelle has spearheaded the design of innovative Power BI dashboards, enabling real-time visualization of market trends, competitor movements, and regulatory developments—crucial for strategic planning in the chemicals sector.

Her expertise in market analysis, business development, and economic research, combined with her proficiency in data analysis and statistics, allows her to deliver comprehensive insights that inform strategic decision-making. Narelle’s industry-specific knowledge, especially in chemicals and agrochemicals, positions her as a trusted advisor for clients seeking to optimize their market positioning across diverse regions such as Europe, Saudi Arabia, Russia, Southeast Asia, and India. Her commitment to integrating advanced analytics and AI-driven tools underscores her dedication to transforming traditional market intelligence into a strategic asset, fostering sustainable growth and innovation for her clients.