The Best Market Intelligence Software Tools for 2023

Market intelligence software is a tool that helps businesses gather and analyze data about their competitors, customers, and industry. This information can be used to make strategic decisions about marketing, product development, and other areas of the business.

Market intelligence software typically includes features such as market research reports, competitive analysis, customer segmentation, and more. It can help businesses identify opportunities and threats in the marketplace, understand their customers better, and make informed decisions about where to allocate resources.

Companies benefit from market intelligence software in many ways. For example, it can help them save time and money by reducing the need for manual research, and it can provide insights that would be otherwise difficult or impossible to obtain. Additionally, market intelligence software can help businesses make educated decisions about their marketing strategies, product development initiatives, and other areas of the business.

#1 ZoomInfo SalesOS

4.4
Overview Expand Collapse

ZoomInfo SalesOS is a software tool that provides users with the ability to search for companies that are actively researching a particular topic. For example, if you sell CRM software, you can use the keyword CRM software, and ZoomInfo will tell you which companies are searching within that category. Not only that, it will tell you the number of instances of those searches and where they originated from.

What sets this market intelligence tool apart from others is its Websight feature which uses IP addresses to track web traffic and identify the companies visiting your site. Additionally, its recognition tools read web pages to understand what topics potential customers are focused on so sales reps can tailor their marketing messages accordingly.

Create lists, monitor rivals, and easily search companies with ZoomInfo SalesOS.

Conclusion

Compared to alternatives like ZoomInfo, Hoovers, and InsideView, SalesOS is more expensive. However, it offers features that others do not, such as Websight and Search by Topic. Additionally, its recognition tools are able to read web pages to understand what topics potential customers are focused on so sales reps can tailor their marketing messages accordingly.

ZoomInfo SalesOS ranks #1 on our list because it provides users with valuable features that other market intelligence tools do not offer. Additionally, its recognition tools give sales reps a competitive edge by understanding what companies are interested in and why.

Top Features Expand Collapse

Websight

Learn how leads interact with your site, filter the results as needed, AND automatically assign your leads to team members with ZoomInfo.

What this is

Websight is a feature that allows users to see which companies have visited their websites. It uses IP addresses to track web traffic and identify the companies that are visiting. With ZoomInfo SalesOS, users can see not only the company name but also the number of times they have visited and where they are located. They can also see other topics that the company is researching so they can understand the overall context.

Why this matters

Websight is a valuable tool for companies because it allows them to see which companies are interested in their product or service. It also provides insights into what those companies are searching for, so users can tailor their marketing messages accordingly. Additionally, Websight can be used to create custom lists of prospects that are constantly being updated and will alert users when relevant new prospects appear.

Our experience

We have found Websight to be a helpful tool in our work. It has allowed us to see which companies are interested in our product and customize our marketing messages accordingly. However, we have found that some information is not up to date and that it would be helpful if ZoomInfo was able to provide more up-to-date information and an effective way to scrub the data.

Search by Topic

Search by topics or intent, filter leads, export your results, and more with ZoomInfo.

What this is

You can use ZoomInfo SalesOS to search for companies that are actively researching a particular topic. For example, if you sell CRM software, you can use the keyword CRM software and ZoomInfo will tell you which companies are searching within that category.

Not only that, it will tell you the number of instances of those searches and where they originated from. This is done by monitoring web traffic at the IP address level so they can see what websites people are visiting from a given company. Then their recognition tools read those web pages to understand the topics they're focused on.

Why this matters

The data is inferential, but it does a good job of signaling interest. To transform that interest into intent, however, it's useful to look at the technologies a company is already using (which Zoominfo often provides) so you can see if their interest is in acquiring a new solution or working with a solution they already have.

Helpfully, ZoomInfo also provides other topics the company is researching so you get a sense of the overall context and insights into their specific needs (e.g. a company looking for CRM Software may also be looking for Outsource Sales or Field Expense Management topics that are not part of your query but make the context of your query clearer). This helps give sales reps a competitive edge by understanding what companies are interested in and why.

Our experience

We used this feature to search for companies that were actively researching our product category. The results were helpful in identifying companies that might be ready to buy or at least open to talking to sales reps. One difficulty we had was that some of the information was out-of-date, but we were able to solve this by subscribing to custom lists that constantly update.

Watchlists

Closely watch your best leads or rivals with ZoomInfo’s watchlist.

What this is

Watchlists is a feature of ZoomInfo SalesOS that allows users to track companies or industries they are interested in and receive updates on those companies or industries. Users can create watchlists by searching for companies or industries, adding them to a list, and then subscribing to the list to receive updates. Market intelligence watchlists can be created for companies or industries, and can be customized to receive different types of updates.

Why this matters

The ability to track companies or industries of interest and receive updates on them is a valuable tool for market intelligence. This feature allows users to stay up to date on changes within their industry, learn about new products or services that may be of interest, and find out about any news that could impact their business. Additionally, this feature can help users identify new opportunities or threats as they arise.

Our experience

We have found the watchlists feature to be very helpful in staying up to date on our industry and receiving notifications when something important happens with one of our competitors. We have also used this feature to track specific companies we are interested in doing business with so we can easily keep tabs on them.

One difficulty we had was finding the right balance between subscribing to too many lists which results in an overwhelming amount of information, versus not enough lists and missing out on important information. We solved this problem by being selective in the lists we subscribe to and unsubscribing from any that are no longer relevant.

Pros & Cons Expand Collapse

Pros and cons of using ZoomInfo SalesOS for your market intelligence

Pros

  • ZoomInfo SalesOS has the most comprehensive sales software.
  • The integration with Salesforce is seamless.
  • Their B2B database is constantly updated.

Cons

  • The price is high.
  • You have to work with different contacts for different features.
Pricing Expand Collapse

ZoomInfo SalesOS pricing

$3,600/year for the Professional Plan

$4,200/year for the Team Plan

$5,400/year for the Enterprise Plan

The price is expensive compared to other market intelligence tools. However, ZoomInfo SalesOS offers a lot of features that other tools do not offer. They also have a free trial available.

#2 Adapt

4.4
Overview Expand Collapse

Adapt is a software tool that helps you quickly and easily find the email address of someone you want to contact. All you need is their name and the domain name of their company. The email finder will do the rest, searching through millions of records to find the right email address for you. With this feature, you'll never have to waste time guessing or trying to remember someone's email address again.

Additionally, Adapt allows users to track companies they are interested in and get updates on them via daily, weekly, or monthly updates which include information such as news articles about the company's new funding rounds for the company, new hires at the company, and more.

We loved Adapt's offerings, but we did find that some of the news articles included in the daily updates were not relevant to us and our interests. However, we solved this problem by selecting a different frequency (weekly instead of daily) for our updates, which resulted in fewer but more relevant articles being included.

Additionally, while Reverse IP Lookup can be difficult to find the right server to lookup, especially if you are not familiar with the domain name or IP address, we were able to overcome this difficulty by using a tool called WhoisXML Domain Tools, which helped us identify the right server to lookup.

Access detailed market intelligence data and easily lookup leads with Adapt.

Conclusion

Compared to alternatives like ZoomInfo and Owler, Adapt is more affordable while still offering a comprehensive suite of features for market intelligence. Additionally, we found that the email finder tool was more accurate than similar tools offered by ZoomInfo and Owler.

The company tracker feature was also very helpful in keeping us up to date on our tracked companies. Overall, we believe that Adapt is the best value for the price when it comes to market intelligence tools.

Adapt ranks #2 on our list because it offers an impressive suite of features at a more affordable price than its competitors. Additionally, we found that the email finder tool was more accurate than similar tools offered by ZoomInfo and Owler. The company tracker feature was also very helpful in keeping us up to date on our tracked companies.

Top Features Expand Collapse

Email Finder

Easily find emails on LinkedIn or anywhere using Adapt’s chrome extension.

What this is

The email finder is a feature that allows you to quickly and easily find the email address of someone you want to contact. All you need is their name and the domain name of their company. The email finder will do the rest, searching through millions of records to find the right email address for you. With this feature, you'll never have to waste time guessing or trying to remember someone's email address again.

Why this matters

This feature is important because it saves you time and allows you to easily find the correct email address for whomever you need to contact. With this feature, there's no more wasted time spent trying to remember someone's email address or guessing what it might be. This can be a valuable time saver for busy professionals who need to quickly get in touch with their contacts.

Our experience

We found this feature very useful when trying to connect with difficult-to-reach individuals and companies. The search speed is very fast, and the accuracy of the results was impressive. We didn't encounter any difficulties while using this feature, but we imagine that if we had, Adapt's customer support would have been able to quickly resolve any issues we had.

Company Tracker

Single out companies and find out more about them with Adapt.

What this is

Company Tracker is a feature that allows users to track companies they are interested in and get updates on them. The user can choose to get daily, weekly, or monthly updates on the companies they are tracking. The updates include information such as news articles about the company, new funding round111https://www.youtube.com/embed/111s for the company, new hires at the company, and more.

Additionally, Company Tracker allows users to set up alerts for when certain events happen at the companies they are tracking. For example, a user could set an alert to be notified whenever a company they are tracking raises a new round of funding.

Why this matters

This feature is important because it allows users to easily keep track of companies they are interested in and get timely updates on them. Additionally, the ability to set up alerts means that users can be notified as soon as something happens that they care about, such as a company raising money or making a new hire. This saves the user time and ensures that they never miss an important update.

Our experience

We used this feature to track several companies we were interested in and found it very helpful in keeping us up to date on what was happening with those companies. We particularly liked the ability to set up alerts, as it meant we didn't have to constantly check the Company Tracker page for updates.

The only difficulty we had was that some of the news articles included in the daily updates were not relevant to us and our interests. However, we solved this problem by selecting a different frequency (weekly instead of daily) for our updates, which resulted in fewer but more relevant articles being included.

Reverse IP Lookup

What this is

Reverse IP Lookup is a process where you can take a domain name or an IP address and find out which other websites are hosted on that same server. This can be useful for finding out what other websites are owned by the same company, or for finding out what companies are hosted on the same server as your website. Moreover, Reverse IP Lookup can also be used for finding out what companies are using the same hosting provider as your website.

Why this matters

This is useful for market intelligence because it can help you find out which companies are hosted on the same server as your website, or on the same server as a competitor's website. Additionally, this can help you find out what other websites are owned by the same company as your website, or by a competitor. It enhances market intelligence by providing more comprehensive and accurate data as well as improving the speed and efficiency of market intelligence gathering.

Our experience

We used Reverse IP Lookup to find out which companies were hosted on the same server as our website, and we found that many of them were our competitors. We also used it to find out what other websites were owned by the same company as our website, and we found that many of them were related to our industry. Additionally, we used it to find out what companies were using the same hosting provider as our website, and we found that many of them were also our competitors.

One drawback of using Reverse IP Lookup is that it can be difficult to find the right server to look up, especially if you are not familiar with the domain name or IP address. However, we were able to overcome this difficulty by using a tool called WhoisXML Domain Tools, which helped us identify the right server to look up.

Pros & Cons Expand Collapse

Pros and cons of using Adapt for your market intelligence

Pros

  • Adapt is very user-friendly
  • The email finder feature is accurate and fast
  • Company Tracker is very helpful
  • Reverse IP Lookup can be useful

Cons

  • News articles included in Company Tracker updates may not be relevant to all users
  • Reverse IP Lookup can be difficult to use if you are not familiar with domain names or IP addresses
Pricing Expand Collapse

Adapt pricing

$49/month for the Pro plan

$99/month for the Business plan

$499+/month for Enterprise (custom pricing)

The price is affordable in the market for a tool that does market intelligence. This is because other similar tools can be priced at $1000 per month or more. Adapt offers a free trial, and you do not have to get a quote for pricing.

#3 Semrush

4.6
Overview Expand Collapse

Semrush is a software tool used for market intelligence. It's unique in that it offers competitor analysis, keyword gap analysis, and website audit features to help users improve their SEO and digital marketing efforts.

Additionally, the platform provides data-driven insights into various aspects of a company's online presence so that informed decisions can be made about where to allocate resources. While Semrush can be quite overwhelming at times due to the sheer amount of data available, we have found it to be an invaluable resource.

Essentially, Semrush provides users with an in-depth look at their competition and how they are performing across various digital channels. This information can be used to finetune your own marketing strategy and ultimately improve your bottom line.

The platform also offers a handy ToDo list so that you can keep track of which issues have been fixed and which still need to be addressed. Overall, we would highly recommend Semrush to any company that is serious about improving its online presence.

Gain an edge with Semrush's SEO-focused approach to market intelligence.

Conclusion

Compared to alternatives like SpyFu and WhatRunsWhere, Semrush is more expensive. However, it does offer a free trial so that you can test out the features before committing to a plan. You also have the option to get a quote for pricing, which is helpful if you need a custom solution.

Semrush ranks #3 on our list because they are one of the most comprehensive market intelligence tools available. While their price tag is higher than some of their competitors, we feel that the platform provides users with an incredible amount of data and insights that can be used to improve their digital marketing efforts.

Top Features Expand Collapse

Competitor Analysis

Perform effective competitor analysis with Semrush!

What this is

Competitor analysis is a process of identifying your competitor's strengths and weaknesses in order to devise strategies that will help you outrank them. Semrush provides users with data-driven insights into their competitors' SEO, PPC, and content marketing campaigns. With this information, companies can make informed decisions about where to allocate their resources in order to better compete against their rivals.

Why this matters

In today's digital age, it is more important than ever for companies to have a solid understanding of their competition. With so many businesses vying for attention online, it is crucial to know what your rivals are doing in order to stay one step ahead. By using Semrush's competitor analysis tool, you can gain valuable insights that will help you shape your own digital marketing strategy and ultimately improve your bottom line.

Our experience

We have used Semrush's competitor analysis tool on numerous occasions and have found it to be an invaluable resource. The ability to see how our competitors are performing across various channels has helped us finetune our own digital marketing efforts. On one occasion, we were able to quickly identify a weakness in our rival's SEO campaign which we exploited with great success!

The drawback of this tool is that it can be quite overwhelming at times, due to the sheer amount of data available. However, we have found that taking some time to familiarize yourself with the platform and playing around with the various filters and options yielded great results.

Keyword Gap Analysis

Be better than your competition by identifying keyword gaps to improve your marketing strategy.

What this is

Keyword Gap Analysis is a feature that allows you to see which keywords your competitors are ranking for that you are not. This is useful in order to help you fill any keyword gaps that exist on your site so that you can rank for those keywords as well. It also allows you to see which keywords your competitors are not ranking for that you could potentially rank for.

Why this matters

This feature is useful because it allows you to quickly and easily see areas where your site is lacking in comparison to your competitor's sites. This can help you focus your efforts on things that will actually improve your site's rankings, rather than wasting time on keyword phrases that you will never be able to rank for. Additionally, this feature can also help give you ideas for new content or products that you could create in order to fill any gaps in the market.

Our experience

We have used this feature several times and it has been very helpful in identifying both areas where our site needs improvement and also potential opportunities for us to take advantage of. One difficulty we had was trying to figure out how to filter the results so that we were only seeing results for our specific country (since we are a local business). However, we eventually found out how to do this by going to the Advanced Search option and selecting our country from the dropdown menu.

Website Audit

If you find website audits daunting, try using Semrush to help you out!

What this is

The Website Audit tool is a technical SEO analysis that provides users with actionable insights to help improve their website’s health. The audit checks for common issues that can negatively impact a website’s search engine visibility, such as broken links, duplicate content, and missing titles or meta descriptions. It also assesses a website’s mobile friendliness and speed.

Why this matters

A website audit is important for any company that wants to ensure its website is optimized for search engines. By identifying common technical issues, the Website Audit tool can help companies fix these problems so that their site is more likely to rank higher in search results. Additionally, the tool’s mobile friendliness and speed insights can help companies improve their user experience, which can lead to more conversions.

Our experience

We used the Website Audit tool to analyze our own website and found several issues that were negatively impacting our search engine visibility. We were able to quickly fix these problems and saw an immediate improvement in our rankings. The tool was also helpful in identifying areas where we could improve our mobile friendliness and speed. Additionally, the tool offers a handy ToDo list that makes it easy to track which issues have been fixed and which still need to be addressed.

Pros & Cons Expand Collapse

Pros and cons of using Semrush for your market intelligence

Pros

  • Comprehensive insights into your competitors' digital marketing campaigns
  • Data-driven suggestions for improving your own SEO and online presence
  • To-Do list helps keep track of which issues have been addressed and which still need to be fixed
  • Website audit provides actionable insights for improving your website's health
  • Keyword gap analysis allows you to quickly identify areas where your site needs improvement

Cons

  • Can be quite overwhelming at times due to the sheer amount of data available
  • Competitor analysis can be time-consuming
  • Website audit may uncover technical issues that need to be fixed
Pricing Expand Collapse

Semrush pricing

$99.95/mo  Professional

$199.95/mo  Guru

$399.95/mo  Business

Semrush is on the expensive side when compared to other market intelligence tools. However, they do offer a free trial so that you can test out the features before committing to a plan. You also have the option to get a quote for pricing, which is helpful if you need a custom solution.

#4 Demandbase Sales Intelligence Cloud

4.3
Overview Expand Collapse

Demandbase Sales Intelligence Cloud is a software tool that provides users with quick and easy access to company-related information. This includes data on revenue, employee size, industry classification, and more. Additionally, analyst forecast reports are available through this feature.

The ability to segment your market is critical for any company that wants to be successful in today's competitive landscape. By understanding the different needs, characteristics, and behavior of your target customer groups, you can develop marketing programs and products that are more likely to resonate with them.

While the tool does have some drawbacks, such as the need for a subscription in order to access certain features, overall it is an effective and useful tool for market intelligence.

Watch what matters and categorize them as needed with Demandbase.

Conclusion

Compared to alternatives like ZoomInfo and Owler, Demandbase Sales Intelligence Cloud is significantly more expensive. However, it offers a lot of features that the other tools don't, such as company reports, salesforce integration, and market segmentation.

Additionally, the data provided by this tool is much more comprehensive than what you would get from other market intelligence tools. Overall, we believe that the benefits of using this tool outweigh the costs.

Demandbase Sales Intelligence Cloud ranks #4 on our list because it provides users with quick and easy access to valuable company-related information. This data can be used to segment companies into different sales territories or help determine the best messaging and outreach for an account.

Additionally, analyst forecast reports are available through this feature which makes it easier for users to stay up to date on industry trends. While the tool does have some drawbacks such as its high price point, we believe that its benefits outweigh its costs.

Top Features Expand Collapse

Salesforce Integration

Use Demandbase with Salesforce and make your marketing life easy!

What this is

Salesforce Integration is a feature that allows users to connect their Demandbase account with their Salesforce CRM. This connection gives users the ability to see which companies are visiting their website, receive real-time alerts when key contacts from target accounts visit the site, and add new leads directly into Salesforce.

It also allows users to view detailed company profiles within Salesforce, see accoun-t based marketing performance metrics and receive recommendations on accounts that should be targeted.

Why this matters

Salesforce Integration is critical for companies that want to do market intelligence because it allows them to see which companies are visiting their website and receive real-time alerts. This information is essential for understanding which companies are interested in your products or services and tailoring your marketing strategy accordingly.

Additionally, the ability to add new leads directly into Salesforce ensures that all relevant information is captured in one place, making it easy to track progress and follow up as needed.

Our experience

We used the Salesforce Integration feature to connect our Demandbase account with our Salesforce CRM. We love the market intelligence we gained from this connection! We used the detailed company profiles within Salesforce to learn more about our target market and make informed decisions about our marketing strategy.

The only difficulty we had was trying to track all of the information in one place. However, we solved this problem by using the My Accounts feature in Demandbase, which allowed us to easily view and manage all of our account-based marketing performance metrics in one place.

Company Reports

Analyze and sort your data right to stay ahead of the game with Demandbase Sales Intelligence.

What this is

The Company Reports feature in Demandbase Sales Intelligence Cloud provides users with quick and easy access to company-related information. This includes data on revenue, employee size, industry classification, and more. This data can be used to segment companies into different sales territories or help determine the best messaging and outreach for an account. Additionally, analyst forecast reports are available through this feature.

Why this matters

Being able to quickly access relevant information about a company is critical for effective market intelligence work. This data can help save time by allowing users to focus their efforts on accounts that are more likely to be interested in what they have to offer. It can also help create more targeted and customized messages that are more likely to resonate with prospects.

Our experience

We found the Company Reports feature to be very helpful in our work. We were able to quickly access data that we would have otherwise had to spend time searching for. The reports available through this feature were very insightful and helped us form strategies and sales approaches as well as segment our target market more effectively. One difficulty we had was that the data did not always populate correctly and we had to close out and try again. However, overall, this was a very useful feature that saved us a lot of time.

Market Segmentation

Know how to efficiently segment your accounts and boost your efforts with Demandbase.

What this is

Market Segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior and who might require separate products or marketing programs.

Segmenting a market allows companies to target specific groups with tailored products or services that are more likely to appeal to them than if they were offered the same product or service mix across all markets.

Why this matters

The ability to segment your market is critical for any company that wants to be successful in today's competitive landscape. By understanding the different needs, characteristics, and behavior of your target customer groups, you can develop marketing programs and products that are more likely to resonate with them.

This, in turn, can lead to increased sales and higher levels of customer satisfaction. It can also help you to better allocate your marketing resources, as you will have a clearer understanding of which segments are most likely to respond positively to your campaigns.

Our experience

We used the Market Segmentation feature of Demandbase Sales Intelligence Cloud to help us develop a more targeted marketing strategy for our business. We were able to identify several distinct customer groups and then create separate marketing programs that were tailored specifically to their needs. This helped us increase our sales and improve our customer satisfaction levels.

We did encounter some difficulty when trying to segment our market by industry, as the tool only allowed us to select one industry at a time. However, we were able to overcome this by selecting the All Industries option and then filtering our results by company size.

Pros & Cons Expand Collapse

Pros and cons of using Demandbase Sales Intelligence Cloud for your market intelligence

Pros

  • Access to valuable data
  • The software is easy to use
  • Analyst forecast reports are available
  • Has a Salesforce Integration feature
  • The Company Reports feature is helpful

Cons

  • A subscription is needed to access certain features
  • The data does not always populate correctly
Pricing Expand Collapse

Demandbase Sales Intelligence Cloud pricing

$3,600/year for the first user, and $1,800/year for each additional user.

This tool is expensive compared to other market intelligence tools on the market. However, it provides a lot of features and data that can be very helpful for sales teams. They offer a free trial so you can test out the tool before deciding whether to purchase it. You will need to get a quote from them in order to get pricing information.

#5 Similarweb

4.5
Overview Expand Collapse

Similarweb is a software tool that provides insights into how your website stacks up against competitors, what platforms they're using to advertise, and how much money they're spending.

Additionally, it allows you to segment your website's traffic by different groups of people, so you can better understand who your target audience is and what they're interested in. Finally, PDF reports can be generated from the data collected in Similarweb, making it easy to create presentations or print out reports to share with others.

In general, Similarweb is a great tool for competitive analysis, understanding your target audience, and generating reports. However, one downside is that it can be difficult to find the right data sets to include or exclude in a report. Additionally, the platform doesn't always provide accurate data for smaller businesses or businesses that don't spend a lot on online advertising.

Easily compare your performance with everyone and track everyone's ad and spending habits with Similarweb.

Conclusion

Compared to alternatives like Spyfu and Adbeat, Similarweb is more expensive. However, it does offer a lot of features that the other two do not have. For example, Similarweb has a competitive ad analysis feature that allows you to see how your competitors are advertising online and what platforms they're using.

Additionally, it provides insights into how much money they're spending on advertising. This information can be very useful for benchmarking your own performance and creating better marketing strategies.

Another advantage of Similarweb is its traffic segmentation feature, which allows you to see how your website's traffic is divided up between different groups of people. This information can be useful for understanding who your target audience is and what they're interested in.

Similarweb ranks #5 on our list because it is a great tool for competitive analysis, understanding your target audience, and generating reports. However, one downside is that it can be difficult to find the right data sets to include or exclude in a report. Additionally, the platform doesn't always provide accurate data for smaller businesses or businesses that don't spend a lot on online advertising.

Top Features Expand Collapse

Competitive Ad Analysis

Closely watch your competition using Similarweb’s detailed analytics.

What this is

The competitive ad analysis feature allows you to see how your competitors are advertising online, what platforms they're using, and how much money they're spending. This information can be used to benchmark your own performance and create better marketing strategies.

It is also possible to see which keywords your competitors are targeting, so you can adjust your own keyword strategy accordingly. Moreover, you can use this data to understand your competitor's customer acquisition strategy and make adjustments to your own.

Why this matters

This feature is important because it allows you to see what your competitors are doing in terms of online marketing, so you can learn from their successes and avoid their mistakes. Additionally, it provides valuable insights into how much money they're spending on advertising, which can help you allocate your own budget more effectively. Finally, understanding which keywords they're targeting can help you improve your own keyword strategy and get ahead in the search engine rankings.

Our experience

We have found the competitive ad analysis feature to be very useful in our work. It has helped us benchmark our performance against our competitors and adjust our strategies accordingly. We have also used it to understand our competitor's customer acquisition strategies and make necessary changes to our own.

The only difficulty we've had is that the platform doesn't always provide accurate data for smaller businesses or businesses that don't spend a lot on online advertising. However, we've been able to overcome this by using other market intelligence tools in combination with Similarweb.

Traffic Segmentation

Enjoy a comprehensive overview of your website’s statistics and segment the data as needed with Similarweb.

What this is

The traffic segmentation feature allows you to see how your website's traffic is divided up between different groups of people. For example, you can see how much of your traffic comes from men vs. women, or from people in different age groups. This information can be useful for understanding who your target audience is and what they're interested in. It can also be used to find new target audiences that you may not have considered before.

Why this matters

Understanding how your website's traffic is divided up between different groups can help you make better decisions about where to focus your marketing efforts. It can also help you understand why certain groups of people are more likely to convert to your website than others.

This information can be especially useful if you're trying to reach a new target audience that you don't know much about. Additionally, it can help you troubleshoot any issues that you're having with your website's conversion rate.

Our experience

We've used the traffic segmentation feature to understand how our website's traffic is divided up between different groups of people. This information has been useful for understanding who our target audience is and what they're interested in. It has also helped us find new target audiences that we may not have considered before.

However, one difficulty that we've had is trying to segment our traffic by country. Unfortunately, Similarweb doesn't currently offer this option. We were able to work around this issue by using a third-party tool called GeoIPify, which allows us to see where our website visitors are coming from.

PDF Reports

Seamlessly view, monitor, and create analytic reports with Similarweb.

What this is

PDF Reports is a feature that allows users to generate reports in PDF format from the data they have collected in Similarweb. This is useful for creating presentations or for printing out reports to share with others. It is also possible to customize the reports to include only certain data sets or to exclude certain data sets. So, you can create a report that includes only data from the last month, for example, or you can choose to exclude data from certain countries.

Why this matters

This feature is useful because it allows users to generate reports in PDF format that they can share with others. It is also possible to customize the reports to include only certain data sets or to exclude certain data sets, which makes it easier to focus on the most relevant data. Additionally, this feature makes it easy to print out reports or create presentations from Similarweb data.

Our experience

We have found this feature to be helpful in creating reports and presentations from Similarweb data. It is easy to use and allows us to customize the reports to include only certain data sets or to exclude certain data sets. Additionally, we have found that this feature makes it easy to print out reports or create presentations from Similarweb data.

A drawback of this feature is that it can be difficult to find the right data sets to include or exclude in a report, but we have found that using the filters in Similarweb can help with this.

Pros & Cons Expand Collapse

Pros and cons of using Similarweb for your market intelligence

Pros

  • Competitive ad analysis can see your competitors' movements
  • Traffic segmentation shows how your website's traffic is divided
  • PDF reports are generated from Similarweb data
  • The platform is easy to use and has a lot of valuable insights into website performance
  • Customer support is available 24/7 to answer any questions or concerns

Cons

  • The platform doesn't always provide accurate data for smaller businesses
  • It can be difficult to find the right data sets to include or exclude in a report
  • The traffic segmentation feature doesn't allow you to segment by country
Pricing Expand Collapse

Similarweb pricing

$129/month for the Pro Plan

$499/month for the Premium Plan

The pricing is expensive when compared to other market intelligence tools. However, it does offer a lot of features and data that other tools do not have. There is also a free trial available. You have to get a quote for pricing if you want to use the Enterprise plan.

#6 Clearbit Data Activation Platform

4.4
Overview Expand Collapse

Clearbit Data Activation Platform is a software tool that allows users to append missing data onto Lead, Contact, and Account records within Salesforce. This is helpful if you have incomplete or out-of-date information for important fields.

Clearbit Enrichment can save you hours each week by decreasing the amount of research you need to do manually to create a complete record. The refresh feature allows you to have accurate information on your Accounts.

The form-shortening solution does not always work as intended but we have been able to work around this issue by applying some custom coding. Overall, Clearbit has been very helpful in keeping our customer data accurate and up to date.

Never miss important data with Clearbit!

Conclusion

Compared to alternatives like HubSpot and Marketo, Clearbit Data Activation Platform is less expensive. HubSpot's Enrichment feature starts at $400/month for up to 10,000 contacts, while Marketo's Engagement Insights feature starts at $500/month for up to 50,000 leads. Clearbit also offers a free trial and you only have to get a quote if you want more than 100,000 leads.

Clearbit Data Activation Platform ranks #6 on our list because it is a helpful tool for keeping customer data accurate and up to date. It includes features like the Data Health tab, which helps users identify and fix errors in their customer records.

The Data Enrichment tab also allows users to add missing information to their records. Clearbit offers a free trial and you only have to get a quote if you want more than 100,000 leads.

Top Features Expand Collapse

Clearbit Enrichment

Fill in your missing blanks with ease using Clearbit – never have to guess or suffer long research hours again!

What this is

Clearbit Enrichment is a feature that allows you to append missing data onto Lead, Contact, and Account records within Salesforce. This is helpful if you have incomplete or out-of-date information for important fields.

It can save you hours each week by decreasing the amount of research you need to do manually to create a complete record. Likewise, it is also useful for keeping your data up to date. The refresh feature allows you to have accurate information on your Accounts.

Why this matters

This feature is important for market intelligence because it allows you to have complete and accurate information on your leads, contacts, and accounts. This way, you can make sure that you are reaching out to the right people with the most up-to-date information. With it, you can also avoid wasted time and effort spent on research that may not yield anything.

Our experience

We have found Clearbit Enrichment to be a helpful tool for our work. It has allowed us to quickly and easily append missing data onto Lead, Contact, and Account records. One difficulty we have encountered is that the form-shortening solution does not always work as intended.

In some cases, it will show all form fields that were hidden on page load (except for true hidden form fields like UTMs) even if only one field is missing data. This can be frustrating for users who are trying to fill out a form. However, we have been able to work around this issue by applying some custom coding.

Data Management

What this is

The Data Management feature on Clearbit's platform helps users keep track of their customer data, and also provides tools for managing that data. The feature includes a Data Health tab, which shows users how complete their customer records are, and also allows them to find and fix any errors in the data. The feature also includes a Data Enrichment tab, which allows users to add missing information to their customer records.

Why this matters

The Data Management feature is important because it helps users keep their customer data accurate and up to date. This is especially important for companies that rely on customer data for marketing or sales purposes, as inaccurate data can lead to missed opportunities or even lost customers. It is also important for companies that are subject to data privacy regulations, as inaccurate or incomplete data can lead to fines or other penalties.

Our experience

We have found the Data Management feature to be very helpful in keeping our customer data accurate and up to date. We especially appreciate the Data Health tab, which has helped us identify and fix errors in our customer records.

The Data Enrichment tab has also been useful in adding missing information to our records. One difficulty we have had is that the tool does not always find all of the errors in our data, but we have been able to work around this by manually checking our records for errors on a regular basis.

API

Stay ahead of the game with Clearbit’s API feature.

What this is

The Clearbit API is a set of tools that allows developers to access and integrate the functionality of Clearbit with other applications. It enables developers to create new applications or enhance existing ones with data from Clearbit's Enrichment Platform, which includes information on over 100 million companies and 260 million people worldwide.

Why this matters

TheClearbit API allows developers to access the wealth of data in the Enrichment Platform programmatically, making it possible to build new applications or enhance existing ones with up-to-date company and contact information. This can be extremely useful for sales and marketing teams who want to target their outreach more effectively, or for customer success teams who need better insights into their customers' businesses.

Our experience

We used the Clearbit API to create a custom application that integrated our CRM with the Enrichment Platform. This allowed us to automatically enrich our CRM records with up-to-date company and contact information from Clearbit, saving our sales and marketing teams a significant amount of time.

We encountered some difficulty getting the API to work with our CRM, but Clearbit's customer service team was extremely helpful in troubleshooting the issue and getting us up and running quickly.

Pros & Cons Expand Collapse

Pros and cons of using Clearbit Data Activation Platform for your market intelligence

Pros

  • Easily append missing data onto Lead, Contact, and Account records within Salesforce
  • Decreases the amount of research you need to do manually to create a complete record
  • Keeps customer data accurate and up to date

Cons

  • The form-shortening solution does not always work as intended
  • In some cases, it will show all form fields that were hidden on page load
  • The tool does not always find all of the errors in our data
Pricing Expand Collapse

Clearbit pricing

$149/month for up to 10,000 leads

$499/month for up to 50,000 leads

$999/month for up to 100,000 leads

Clearbit offers a free trial and you only have to get a quote if you want more than 100,000 leads.

#7 UpLead

4.7
Overview Expand Collapse

UpLead is a software tool that provides market intelligence through a variety of means, such as by searching for keywords related to their business, or by looking up companies in specific industries. Businesses can then contact these potential customers through UpLead's platform. Additionally, users can also research potential customers by their location, and see information such as the size of their company, and how long they have been in business.

What sets UpLead apart from other market intelligence tools is its ability to verify the accuracy of leads in real time through its Live Verified Data feature. This is especially important when trying to connect with new customers or clients, as accurate contact information is essential for doing business. Having up-to-date contact information also makes it easier to keep track of leads and follow up with them in a timely manner.

Conveniently access all the data you need and seamlessly look up companies and people with UpLead.

Conclusion

Compared to alternatives like Hoovers, UpLead is more expensive. However, it offers a wider range of features, including the ability to verify leads in real-time and lookup companies by domain name. Additionally, the platform is easy to use and provides valuable information about potential customers.

UpLead ranks #7 on our list because it is a reliable market intelligence tool that offers a wide range of features, including lead verification and company lookup by domain name. Additionally, the platform is easy to use and provides valuable information about potential customers.

Top Features Expand Collapse

Live Verified Data

Get results almost instantly AND in real-time with UpLead.

What this is

UpLead's Live Verified Data feature is a data verification tool that allows users to verify the accuracy of their leads in real time. The feature works by matching the email address of a lead against UpLead's database of over 30 million business contacts. If there is a match, UpLead will show the user information about the lead, including name, title, company size, location, and more.

Why this matters

This feature is important for companies because it helps them to make sure that they are getting accurate information about their leads. This is especially important when trying to connect with new customers or clients, as accurate contact information is essential for doing business. Having up-to-date contact information also makes it easier to keep track of leads and follow up with them in a timely manner.

Our experience

We used this feature when we were trying to reach out to new potential customers for our product. It was very useful in helping us confirm that we had the correct contact information for each lead. We also found it helpful in keeping track of our progress as we went through our list of leads. One difficulty we had was that some of the contact information for our leads was out-of-date, but we were able to solve this by doing a manual search for the most up-to-date information.

Company Lookup by Domain

Easily gather and store data from companies using UpLead!

What this is

UpLead's Company Lookup by Domain allows you to search for a company based on its domain name. This is useful if you want to find contact information for a specific company, or if you want to see how many employees work at a specific company. It is also useful for finding out what kind of business a specific company is in.

Why this matters

This feature is important for companies that want to do market intelligence, because it allows them to find contact information for specific companies, and see how many employees work at those companies. It also allows them to see what kind of businesses those companies are in. This can help companies target their marketing efforts more effectively, and make better decisions about which companies to approach for potential partnerships or collaborations.

Our experience

We used this feature when we were trying to find contact information for a specific company. We had some difficulty finding the right email address, but eventually, we found it by searching through the company's website. We also found out that the company had more than 1,000 employees. This was useful information for us to know because it helped us understand how big the company was, and what kind of resources they might have available.

Sales Prospecting

Effectively increase your sales and efficiently scale your marketing efforts with UpLead.

What this is

Sales Prospecting is a feature that allows users to find potential customers through a variety of means, such as by searching for keywords related to their business, or by looking up companies in specific industries. Businesses can then contact these potential customers through UpLead's platform. Additionally, users can also research potential customers by their location, and see information such as the size of their company, and how long they have been in business.

Why this matters

This feature is important for companies who want to do market intelligence because it allows them to find potential customers that they may not have otherwise been able to find.

Additionally, this feature allows companies to research potential customers before contacting them so that they can tailor their sales pitch more effectively. It also provides valuable information such as the size of the potential customer's company, which can be used to assess their purchasing power.

Our experience

We found this feature to be very useful in finding potential customers for our business. We were able to search for keywords related to our business, and then filter the results by location and industry. This allowed us to find companies that we may not have otherwise been able to find.

Additionally, we found the information about each company (such as size and length of time in business) to be very helpful in determining whether or not they would be a good fit for our products/services.

The only difficulty we had was that some of the contact information was outdated, but we were able to solve this problem by using UpLead's Verify feature, which verified the accuracy of the contact information.

Pros & Cons Expand Collapse

Pros and cons of using UpLead for your market intelligence

Pros

  • The software is easy to use
  • The interface is user friendly
  • You can search for companies by keyword, location, or industry
  • The live verified data feature helps to ensure the accuracy of leads in real-time
  • The company lookup by domain feature can find specific details

Cons

  • Some contact information may be outdated
  • There are not many features offered
  • The software is more expensive than some alternatives
Pricing Expand Collapse

UpLead pricing

$399/month for the Professional Plan

$999/month for the Enterprise Plan

The entry-level price is expensive compared to other market intelligence tools. However, it is still affordable considering the features and benefits that UpLead offers. They do have a free trial, but you will need to get a quote for pricing.

#8 6sense Revenue AI

4.4
Overview Expand Collapse

6sense Revenue AI is a software tool that allows you to connect with your target market and understand their needs. It does this by identifying companies that may be interested in your products or services and then provides you with contact information for those companies.

Additionally, it segments the market so you can better understand each piece and how it contributes to the whole. Finally, it integrates with other tools in your marketing stack, such as your CRM and MAP, in order to share data and create a seamless workflow.

Track valuable metrics, segment your results, and integrate with multiple platforms using 6sense.

Conclusion

Compared to alternatives like Owler, 6sense Revenue AI is more expensive. However, it should be noted that 6sense offers a free trial so users can test out the tool before making a purchase decision. Additionally, when compared to other tools that offer similar features, the pricing is on par with what is offered by competitors.

6sense Revenue AI ranks #8 on our list because it's a software tool that allows you to connect with your target market and understand their needs. It does this by identifying companies that may be interested in your products or services and then provides you with contact information for those companies.

Additionally, it segments the market so you can better understand each piece and how it contributes to the whole. Finally, it integrates with other tools in your marketing stack, such as your CRM and MAP, to share data and create a seamless workflow.

Top Features Expand Collapse

Performance Metrics

Learn how your actions affect your results with 6sense’s detailed performance metrics.

What this is

The performance metrics feature allows you to see how well your marketing and sales efforts are performing. You can see which channels are generating the most leads, what kind of conversion rates you're getting, and where your best opportunities lie. This information is presented in an easy-to-read dashboard that sits natively in Salesforce. It's easy to see which accounts are performing well and where you need to focus your efforts.

Why this matters

This feature is important because it allows you to track your progress and make adjustments as needed. It's also helpful in identifying areas where you may need more training or resources. By understanding which channels are working best, you can allocate your budget more effectively and ensure that your marketing and sales efforts are aligned.

Our experience

We've found the performance metrics feature to be very useful in our work. We're able to quickly identify which channels are generating the most leads and conversion rates. This has been helpful in allocating our budget more effectively.

We did have some difficulty understanding how to interpret the data at first, but we were able to overcome this by working with the customer success team. They were very responsive and helped us understand how to use the tool more effectively.

Data Segmentation

Monitor your results and leads in a way that works for you using 6sense’s dynamic data segmentation.

What this is

Segmentation is the ability to break down your market into smaller, more manageable pieces so you can better understand each piece and how it contributes to the whole. This is done by identifying characteristics that are shared by groups of people or things and then grouping them together based on those shared characteristics. This can be done using a variety of methods, including market research, surveys, and data analysis.

Why this matters

Segmentation is important for market intelligence because it allows you to better understand your target market and how to reach them. It also allows you to better understand your competition and what they are doing that is working or not working. Additionally, segmentation can help you save money on marketing by allowing you to focus your efforts on the most promising segments of the market.

Our experience

We have used segmentation in our work by identifying characteristics that are shared by groups of people or things and then grouping them together based on those shared characteristics. This has allowed us to better understand our target market and how to reach them.

One drawback, however, is that segmentation can be time-consuming and require a lot of data. To overcome this, we have used market research and surveys to help us understand our target market better. Additionally, we have used data analysis to help us identify potential segments of the market that we can target.

Integration

Make marketing easy and convenient for you by integrating 6sense with multiple apps and platforms.

What this is

Integration is the process of connecting two or more software applications so that they can share data. 6sense Revenue AI's integration capabilities allow you to connect your market intelligence software tool with other tools in your marketing stack.

Why this matters

Connecting your market intelligence software tool with other tools in your marketing stack allows you to get the most out of each tool by leveraging the strengths of each one. For example, by connecting 6sense Revenue AI with your CRM, you can see which accounts are engaging with your website and what kind of content they're interested in. This information can then be used to inform your sales strategy and help you close more deals.

Our experience

We've found that integrating 6sense Revenue AI with our CRM has been extremely helpful in understanding which accounts are engaged with our website and what kind of content they're interested in. This information has allowed us to tailor our sales approach and significantly increase our success rate.

The only difficulty we've had is that it can take some time to set up the integration and ensure that all of the data is flowing correctly. However, once it's set up, it runs smoothly and provides valuable insights.

Pros & Cons Expand Collapse

Pros and cons of using 6sense Revenue AI for your market intelligence

Pros

  • Saves time and effort in generating new leads
  • Builds better relationships with potential customers
  • Helps sales and marketing teams prioritize hot accounts
  • Gives insights into overall brand awareness
  • Connects with other tools in your marketing stack

Cons

  • Pricing model may be prohibitive for some companies
  • Integrations can take some time to set up
  • May require more data than some companies have
Pricing Expand Collapse

6sense Revenue AI pricing

$3,600/year for the base package, which includes 1 user and 10,000 contacts.

$7,200/year for the premium package, which includes 3 users and 30,000 contacts.

$14,400/year for the enterprise package, which includes 5 users and 100,000 contacts.

The pricing is expensive when compared to other market intelligence tools on the market. However, it is important to consider the features and benefits offered by 6sense Revenue AI. When compared to other tools that offer similar features, the pricing is on par with what is offered by competitors.

#9 Serpstat

4.6
Overview Expand Collapse

Serpstat is a software tool that provides users with data on keywords, competitor analysis, site audit, and rank tracking. What makes Serpstat unique is its lower price point in comparison to other market intelligence tools, as well as its active support team that helps users whenever needed.

Additionally, the tool offers many features under one roof, making it a must-have for businesses wanting to improve their SEO. While navigation could be improved and some features are more powerful than others, overall Serpstat is an excellent choice for those needing an all-in-one market intelligence solution.

Stand out from the crowd and gain better data with Serpstat's SEO-focused approach to market intelligence.

Conclusion

Compared to alternatives like Moz and Ahrefs, Serpstat's pricing is lower. Additionally, Serpstat offers a free trial. Moz has a similar price point to Serpstat but does not offer a free trial. Ahrefs is more expensive than bothSerpstat and Moz, but it does have more features than either tool.

Serpstat ranks #9 on our list because its pricing is lower than other market intelligence tools and it offers a free trial. However, the tool lacks some features that are offered by its competitors. Then again, for the price, Serpstat is a good choice for businesses wanting to improve their SEO with market intelligence.

Top Features Expand Collapse

Keyword Research

Does keyword research still remain a mystery to you? Solve that with Serpstat!

What this is

Serpstat's keyword research feature allows you to track and monitor keywords for your website or blog, as well as competitor websites. You can see how many times a particular keyword has been searched for, and where it ranks in SERPs. Additionally, the tool provides suggestions for related keywords that you may want to target.

Why this matters

This information is critical for any company wanting to do market intelligence, as it allows you to understand what keywords are being used most frequently by potential customers, and which ones are ranking well in SERPs. Additionally, the suggested related keywords provide valuable insights into other areas that may be worth targeting.

Our experience

We have found this feature to be incredibly useful in our work. It has allowed us to quickly and easily gather data on a large number of keywords, and then make informed decisions about which ones we should focus on. The only difficulty we have had is trying to keep track of all the different keyword rankings; however, this is not a problem specific to Serpstat and is simply a result of the large number of keywords we are tracking.

SEO Management

Consider Serpstat if you’re struggling to manage your SEO campaigns.

What this is

Serpstat's SEO Management feature includes tools for analyzing a website's traffic, backlinks, and keywords. It also provides recommendations for improving a website's SEO. Additionally, this feature includes a rank tracker and site audit tool. It is designed to help companies improve their website's visibility in search engine results pages (SERP).

Why this matters

The SEO Management feature is important because it provides a company with the ability to track its progress over time and make necessary adjustments to its website. Additionally, this feature can help identify opportunities for improvement. For example, if a company notices that its rank has dropped for certain keywords, it can take steps to improve its ranking.

Our experience

We used the SEO Management feature to analyze our website's traffic and backlinks. We also used the site audit tool to identify areas of improvement on our website. One difficulty we had was understanding all of the data that was presented in the reports. However, we were able to solve this problem by contacting Serpstat's customer support team. They were very helpful and provided us with detailed explanations of the data in the reports.

PPC Keyword Tool

Take your marketing campaigns to the next level with Serpstat.

What this is

The PPC Keyword Tool is a tool that allows you to research and analyze the most effective keywords for your pay-per-click campaigns. With this tool, you can see how much traffic each keyword gets, what the competition is for that keyword, and what the cost per click is. It also allows you to see how your keywords are performing over time.

Why this matters

The PPC Keyword Tool is important because it allows you to research and analyze the most effective keywords for your pay-per-click campaigns. By understanding which keywords are most effective, you can improve your campaigns and get more traffic to your website. It is also important to understand the competition for each keyword and what the cost per click is. This information can help you make more informed decisions about your campaigns and budget.

Our experience

We used the PPC Keyword Tool to research keywords for our pay-per-click campaign. We were able to see which keywords were most effective and how much traffic they received. We also saw what the competition was for each keyword and what the cost per click was. This information helped us improve our campaign and get more traffic to our website.

However, we did have some difficulty understanding the competition for each keyword. We solved this problem by doing additional research and talking to other people who were more experienced with pay-per-click campaigns.

Pros & Cons Expand Collapse

Pros and cons of using Serpstat for your market intelligence

Pros

  • Provides data on keywords, competitor analysis, site audit, and rank tracking
  • Lower price point in comparison to other market intelligence tools
  • Offers many features under one roof
  • Active support team that helps users whenever needed

Cons

  • Navigation could be improved
  • Some features are more powerful than others
Pricing Expand Collapse

Serpstat pricing

$69.00/month

We paid for the entry-level price of Serpstat, which is $69.00 per month. We think this price is affordable in the market for a tool that does market intelligence because it is lower than other SEO tools. Serpstat offers a free trial, but you have to get a quote for pricing.

#10 Terminus ABM Platform

4.4
Overview Expand Collapse

Terminus ABM Platform is a software tool that gives users the ability to see all of their account data in one place. This includes information on which accounts are being targeted, what campaigns are running, and how those campaigns are performing. Additionally, users can also see historical data on account engagement and conversion rates.

The AccountBased Everything feature is important because it allows companies to get a complete picture of their marketing efforts. By understanding which accounts are being targeted, what campaigns are running, and how those campaigns are performing, companies can make better decisions about where to allocate their resources.

Each account matters – focus on them with Terminus.

Conclusion

Compared to alternatives like HubSpot and Pardot, Terminus ABM Platform's pricing is on the high end. However, when you compare the features and functionality that Terminus offers, it is clear that they are a step above the competition.

With features like AccountBased Everything and real-time Visualization, Terminus gives users the ability to get a complete picture of their marketing efforts and make adjustments accordingly.

Additionally, their market segmentation and insights feature allow users to quickly identify which segments are most valuable to their business and tailor their campaigns accordingly. For these reasons, we believe that Terminus ABM Platform is worth the price tag.

Terminus ABM Platform ranks #10 on our list because it provides users with a complete picture of their marketing efforts through its AccountBased Everything feature.

Top Features Expand Collapse

AccountBased Everything

Ensure your account-based marketing efforts are fruitful and on-track with Terminus.

What this is

AccountBased Everything is Terminus ABM Platform's market intelligence software tool that gives users the ability to see all of their account data in one place. This includes information on which accounts are being targeted, what campaigns are running, and how those campaigns are performing. Additionally, users can also see historical data on account engagement and conversion rates.

Why this matters

The AccountBased Everything feature is important because it allows companies to get a complete picture of their marketing efforts. By understanding which accounts are being targeted, what campaigns are running, and how those campaigns are performing, companies can make better decisions about where to allocate their resources. Additionally, this feature also allows companies to track their progress over time and ensure that they are making progress towards their goals.

Our experience

We used the AccountBased Everything feature to understand which accounts we should target with our marketing efforts. We found it difficult to use at first because there was so much data available. However, after taking some time to learn how the platform worked, we were able to use it to our advantage.

We were able to identify which accounts were most likely to convert and then focus our efforts on those accounts. Additionally, we also used the historical data to understand how our campaigns had performed over time and make adjustments accordingly.

Real-Time Visualization

Keep yourself updated on your results with Terminus.

What this is

Real-time Visualization is a feature that allows Terminus ABM Platform to collect customer data, such as behavioral and engagement information, for real-time visualization. This means that marketers can see how their target accounts are interacting with their campaigns in real-time, and make adjustments accordingly. It also allows marketers to see which accounts are most engaged, and target those accounts more specifically.

Why this matters

Real-time visualization is important because it allows marketing efforts to be more targeted and responsive. It also helps marketers understand which campaigns are working and which ones need to be tweaked.

Additionally, it can help sales teams prioritize their prospects based on engagement levels. This feature is especially useful for companies that are doing account-based marketing, as it allows them to track progress and engagement at the account level.

Our experience

We used real-time Visualization to track the performance of our account-based marketing campaigns. We found it to be very helpful in understanding which accounts were most engaged with our campaigns, and which ones we needed to target more specifically. Additionally, we found that sales teams were able to use this data to prioritize their prospects based on engagement levels.

The only difficulty we had was that some of the reports could be difficult to interpret, but Terminus's customer success team was always available to help us understand the data.

Market Segmentation and Insights

Monitor data points more effectively with Terminus’ insights and market segmentation.

What this is

Terminus provides prebuilt market segments based on account attributes like industry, company size, location, and more. You can also create custom segments using a variety of criteria. The platform then gives you insights into each segment, including the number of companies that fit your criteria, common titles held by contacts in those companies, and which channels are most effective for reaching them.

Why this matters

Market segmentation is important for any marketing or sales effort because it allows you to focus your resources on the groups of people that are most likely to convert into customers. With Terminus's market segments and insights feature, you can quickly identify which segments are most valuable to your business and tailor your campaigns accordingly.

Our experience

We found the market segmentation and insights feature to be very helpful in identifying which accounts we should target first with our marketing efforts. The ability to see common titles held by contacts in each segment was particularly useful in determining who our ideal targets would be within each account.

We did have some difficulty understanding how all of the different data points related to each other at first, but our customer success manager was able to walk us through it and help us develop a plan.

Pros & Cons Expand Collapse

Pros and cons of using Terminus ABM Platform for your market intelligence

Pros

  • Less expensive than competitors
  • Simple interface that is easy to use
  • Customer success team is knowledgeable and quick to respond
  • Integration with Bombora makes it easy to target the right accounts at the right time
  • Engagement channels such as ads and emails improve ROI

Cons

  • Takes a significant amount of time and education to understand how to use the platform effectively
  • The UI is not very intuitive and can be difficult to navigate
  • Some features can be complicated to interpret
Pricing Expand Collapse

Terminus ABM Platform pricing

$3,000/month.

Terminus ABM Platform offers a lot of data and features that justify the price tag. They offer a free trial so you can test out the tool before committing to it. You will need to get a quote for pricing if you want to use Terminus ABM Platform for your business.

#11: LeadIQ

4.2
Overview Expand Collapse

LeadIQ is a software tool that provides users with quick and easy access to contact information for potential customers. It does this by integrating with LinkedIn Sales Navigator so that you can find contact information for leads directly from their profiles. Additionally, you can export leads directly from LinkedIn into LeadIQ, so you can easily keep track of your prospects.

What sets LeadIQ apart from other market intelligence tools is its email lookup feature. This allows you to find the email address of any lead in your database, even if you only have their name and company. This is done by using a process called 'domain matching.'

Domain matching essentially takes the domain name of the company (the part after the '@' symbol in an email address) and compares it to a list of known domains. If there is a match, LeadIQ will provide you with the most likely email address for that lead.

However, one potential drawback of LeadIQ is that there have been some reported difficulties with the integration between LeadIQ and Salesforce. For example, sometimes the data would not sync correctly between the two platforms. However, these problems can be solved by working with LeadIQ's customer support team.

Effectively research your market with LeadIQ's email lookup, Chrome extension, and Salesforce integration.

Conclusion

Compared to alternatives like ZoomInfo, DiscoverOrg, and lead411, LeadIQ is more expensive. However, they offer a free trial so you can try it before you buy it. You will need to get a quote for pricing if you want to use LeadIQ's services.

LeadIQ ranks #11 on our list because it offers quick and easy access to contact information for potential customers. Additionally, their email lookup feature is very helpful in finding the correct email address for leads.

Although there have been some reported difficulties with the integration between LeadIQ and Salesforce, these problems can be solved by working with LeadIQ's customer support team.

Top Features Expand Collapse

Chrome Extension

Besides Chrome, you can also integrate LeadIQ with many other platforms.

What this is

The Chrome Extension is a tool that allows you to quickly and easily find contact information for leads. It works by integrating with LinkedIn Sales Navigator, so you can find contact information for leads directly from their profiles. Additionally, you can export leads directly from LinkedIn into LeadIQ, so you can easily keep track of your prospects.

Why this matters

The Chrome Extension is important because it makes it easy to find contact information for potential customers. By being able to quickly and easily find this information, you can save time that would otherwise be spent manually searching for it.

Additionally, the ability to export leads directly from LinkedIn into LeadIQ ensures that you have all of the necessary information in one place. This makes it easy to keep track of your prospects and follow up with them in a timely manner.

Our experience

We used the Chrome Extension to quickly and easily find contact information for potential customers. We found it to be very user-friendly and were able to export leads directly from LinkedIn into LeadIQ with ease. Additionally, we were able to keep track of our prospects in one place, which saved us time and made it easy to follow up with them.

However, we did encounter some difficulty when trying to export leads into Salesforce. We were able to solve this problem by contacting customer support and they were able to help us export the leads into Salesforce successfully.

Email Lookup

Tired of having to endure a long process just to capture emails? Let LeadIQ help you!

What this is

LeadIQ's email lookup feature allows you to find the email address of any lead in your database, even if you only have their name and company. This is done by using a process called domain matching.

Domain matching essentially takes the domain name of the company (the part after the @ symbol in an email address) and compares it to a list of known domains. If there is a match, LeadIQ will provide you with the most likely email address for that lead.

Why this matters

Email lookup is important because it allows you to reach out to leads even if you don't have their email address. This can be especially useful when trying to contact someone who has recently changed jobs, as their old email address may no longer work.

Our experience

We used LeadIQ's email lookup feature to find the email addresses of several hundred leads. We found that it was generally accurate, although there were a few cases where it did not return the correct address.

In those cases, we were able to use LeadIQ's verify feature (described below) to confirm whether or not the suggested address was correct. Overall, we found this feature to be very helpful in our work.

Salesforce Integration

Integrate LeadIQ to Salesforce and others to save more time for more important tasks.

What this is

LeadIQ's Salesforce integration allows users to push leads from LeadIQ into their Salesforce account with one click. This is a powerful feature that can save users a lot of time and effort when prospecting. It also allows users to create their own pipeline in Salesforce, and to nurture new prospects with LeadIQ's market intelligence.

Why this matters

This feature is important because it allows companies to quickly and easily push leads from LeadIQ into their Salesforce account. This can save a lot of time and effort when prospecting, and it also allows companies to create their own pipeline in Salesforce. Moreover, it allows companies to nurture new prospects with LeadIQ's market intelligence.

Our experience

We used this feature to push leads from LeadIQ into our Salesforce account. We found that it was a very powerful and easy-to-use feature that saved us a lot of time when prospecting. We also found that it allowed us to create our own pipeline in Salesforce, which was very helpful.

However, we did find that there were some difficulties with the integration between LeadIQ and Salesforce. For example, sometimes the data would not sync correctly between the two platforms. We were able to solve these problems by working with LeadIQ's customer support team.

Pros & Cons Expand Collapse

Pros and cons of using LeadIQ for your market intelligence

Pros

  • Quick and easy access to contact information for potential customers.
  • The email lookup feature is very accurate and helpful.
  • The Salesforce integration is powerful and easy to use.
  • The Chrome Extension is user-friendly and makes it easy to find contact information for potential customers.

Cons

  • There have been some reported difficulties with the integration between LeadIQ and Salesforce.
  • The email lookup feature does not always return the correct address.
  • The Salesforce integration may not work correctly if data is not synced between LeadIQ and Salesforce.
Pricing Expand Collapse

LeadIQ pricing

$500/month

$5,000/year

The entry-level pricing for LeadIQ is $500 per month or $5,000 per year. This price is considered to be expensive in the market for a tool that does market intelligence. However, they do offer a free trial so you can try it before you buy it. You will need to get a quote for pricing if you want to use LeadIQ's services.

#12: Lead411

4.5
Overview Expand Collapse

Lead411 is a software tool that allows users to find and contact potential customers. It gives you the ability to search for companies and contacts by industry, location, size, and more. Reach also allows you to create customized lists of potential customers based on your criteria. Moreover, Reach provides you with the ability to track your interactions with potential customers and receive notifications when they become hot leads.

However, one difficulty we had was finding contact information for some of the potential customers on our lists. We were able to solve this problem by using Lead411's Insights feature which helped us track down the key decision-makers in companies we wanted to reach out to.

Understand everything you need in your industry with Lead411.

Conclusion

Compared to alternatives like ZoomInfo and InsideView, Lead411 is priced affordably. It is a good value for the features and functionality it provides. Lead411 does not have a free trial, but you can request a quote from their website.

Lead411 ranks #12 on our list because it provides users with valuable market intelligence tools at an affordable price. While it does not have a free trial, you can request a quote from the website to see if Lead 411 is the right fit for your needs.

Top Features Expand Collapse

Reach

Search for leads however you need to with Lead411.

What this is

Reach is Lead411's market intelligence software tool that allows you to find and contact potential customers. It gives you the ability to search for companies and contacts by industry, location, size, and more.

Reach also allows you to create customized lists of potential customers based on your criteria. Moreover, Reach provides you with the ability to track your interactions with potential customers and receive notifications when they become hot leads.

Why this matters

Reach is important because it allows you to quickly and easily find potential customers that are a good match for your products or services. Reach's tracking and notification features help you stay on top of your interactions with potential customers so that you can follow up in a timely manner. Additionally, Reach's ability to create customized lists of potential customers ensures that you are only contacting those companies that are the best match for your products or services.

Our experience

We used Reach to find potential customers for our sales and marketing outreach. We found that the tool was very easy to use and allowed us to quickly create lists of potential customers. We also found that the tracking and notification features were very helpful in keeping us organized.

The only difficulty we had was finding contact information for some of the potential customers on our lists. However, we were able to solve this problem by using Lead411's Insights feature.

Insights

Easily view your leads’ scores and statistics with Lead411.

What this is

Lead411's Insights feature is a market intelligence tool that allows users to track companies and industries, as well as the people within those companies and industries. It provides users with information on what companies are growing, who the key decision-makers are within those companies, and where those companies are located. Moreover, users can set up alerts to be notified when companies or industries of interest make news.

Why this matters

The Insights feature is important for companies that want to do market intelligence because it allows them to track their competition and potential customers. It provides them with the ability to see where companies are growing, who the key decision-makers are, and what those companies' priorities are. Additionally, the alerts notify users when there is news about a company or industry so they can stay up-to-date on developments.

Our experience

We used the Insights feature to track our competitors and potential customers. We were able to easily see where they were located, how many employees they had, and what their priorities were. Additionally, we received timely notifications whenever there was news about a company or industry of interest.

The only difficulty we had was finding contact information for some of the key decision-makers but we were eventually able to find this information through other sources.

Hierarchy

Effortlessly find who’s who on every company with Lead411!

What this is

Lead411's Hierarchy feature enables users to see the organizational structure of a company, including who reports to whom. This is especially useful for salespeople looking to target specific departments or titles within an organization. Moreover, users can use the Hierarchy feature to find contact information for specific people within an organization.

Why this matters

The ability to see the organizational structure of a company is valuable for salespeople because it allows them to target their selling efforts more effectively. Knowing who reports to whom can help salespeople identify potential champions within an organization, and also help them avoid gatekeepers. Moreover, being able to find contact information for specific people within an organization makes it easier for salespeople to reach the right person at a company.

Our experience

We found the Hierarchy feature to be especially useful for salespeople looking to target specific departments or titles within an organization. We were able to quickly find contact information for specific people at a company, which made it easier for us to reach the right person.

One difficulty we had was that sometimes the organizational structure of a company was not completely up-to-date, but we were still able to find most of the information we needed.

Pros & Cons Expand Collapse

Pros and cons of using Lead411 for your market intelligence

Pros

  • Quick and easy to find potential customers
  • Tracking and notification features help you stay organized
  • Ability to create customized lists of potential customers
  • Insights feature helps users track companies and industries

Cons

  • The cost of membership is too high for some individuals
  • Some of the search parameters are limited
  • There is not always up-to-date information on a company's organizational structure
Pricing Expand Collapse

Lead411 pricing

$75.00/month

Lead411 is priced affordably compared to other market intelligence tools on the market. It is a good value for the features and functionality it provides. Lead411 does not have a free trial, but you can request a quote from their website.

#13: Adobe Campaign

4.1
Overview Expand Collapse

Adobe Campaign is a software tool used for market intelligence. It has unique features that allow users to create groups of customers based on shared characteristics so that companies can target them with more personalized and relevant messages.

Additionally, the software includes a library of pre-built templates that can be used as starting points for new campaigns. Moreover, the Visual Journey Builder provides a drag-and-drop interface that makes it easy to create complex journeys.

However, Adobe Campaign can be difficult to learn and use, and it may require assistance from the Adobe team. Additionally, the software can be system-heavy, which may result in crashes. Nevertheless, Adobe Campaign is a powerful tool that can be used to create highly personalized customer journeys.

Seamlessly access templates, visualize journeys, segment lists, and efficiently manage data with Adobe Campaign.

Conclusion

Compared to alternatives like HubSpot and Pardot, which are both priced at $10,000/year, Adobe Campaign's price tag is on the high end. However, it should be noted that HubSpot and Pardot do not offer all of the features that Adobe Campaign does. For example, Adobe Campaign offers a Visual Journey Builder but HubSpot and Pardot don’t.

Additionally, Adobe Campaign includes a library of pre-built templates while HubSpot only offers a limited number of templates. Ultimately, though pricey, AdobeCampaign may be worth the investment for companies who need its advanced capabilities.

Adobe Campaign ranks #13 on our list because it is one of the most expensive market intelligence tools on the market. However, it should be noted that Adobe Campaign does offer some unique features that other tools do not, such as a Visual Journey Builder and a library of pre-built templates.

Additionally, data management is an important process for market intelligence, and Adobe Campaign's data management tool can help to automate many of the tasks involved in this process.

Top Features Expand Collapse

Segmentation

Group your leads and results accordingly to efficiently monitor and improve your campaigns with Adobe Campaign.

What this is

Adobe Campaign's segmentation tool allows users to create groups of customers based on shared characteristics so that companies can target them with more personalized and relevant messages. This is done by creating customer profiles using data from various sources, including CRM systems, social media platforms, and web analytics tools.

Additionally, companies can use Adobe Campaign's segmentation tool to create lookalike audiences, which are groups of customers that share similar characteristics to existing customers.

Why this matters

The ability to segment customers is critical for market intelligence because it allows companies to focus their efforts on the most promising prospects. By targeting messages specifically at these segments, companies can improve conversion rates and ultimately generate more revenue. Moreover, lookalike audiences can be a valuable tool for companies that are looking to expand their customer base.

Our experience

We used Adobe Campaign's segmentation tool to create groups of customers based on shared characteristics, such as location, age, and gender. This allowed us to target our marketing messages more effectively and ultimately improve our conversion rates.

Additionally, we were able to use the segmentation tool to create lookalike audiences, which helped us expand our reach into new markets. However, we did encounter some difficulty when trying to integrate Adobe Campaign with our CRM system. Luckily, the Adobe Campaign team was able to provide us with the necessary support and resources to overcome this obstacle.

Visual Journey Builder

Help your sales team better understand their leads’ journeys with Adobe Campaign’s seamless and creative visualization builder.

What this is

The Visual Journey Builder is a feature that allows users to create marketing campaigns that are tailored to the specific needs of their customers. The builder provides a drag-and-drop interface that makes it easy to create complex journeys, and it also includes a library of pre-built templates that can be used as starting points for new campaigns. Additionally, the builder includes a live preview feature that allows users to see how their journey will look on different devices before it is published.

Why this matters

The Visual Journey Builder is a powerful tool that can be used to create highly personalized customer journeys. By tailoring campaigns to the specific needs of individual customers, companies can increase conversion rates and improve customer satisfaction. Moreover, the live preview feature ensures that campaigns will look great on all devices, which is important in today's multi-device world.

Our experience

We used the Visual Journey Builder to create a campaign that was tailored to the needs of our customers. The builder made it easy to create complex journeys, and we were able to use the live preview feature to ensure that our journey looked great on all devices.

We did encounter some difficulty when trying to integrate the builder with our CRM system, but we were able to solve this problem by working with our IT team.

Data Management

Boost your marketing efforts with Adobe Campaign’s efficient data management function.

What this is

Data management is the process of organizing and cleansing data so that it can be used effectively for market intelligence. This includes tasks such as de-duplication, standardization, and enrichment. Additionally, data management tools can help to automate these processes so that they are less time-consuming.

Why this matters

Data is the foundation of market intelligence, and without clean, accurate data, it is difficult to make sound decisions. Data management tools can help to save time and ensure that data is of the highest quality, making it easier to trust the insights that are generated from it. Moreover, these tools can help to automate repetitive tasks so that analysts can focus on more strategic tasks.

Our experience

We used data management to clean and standardize our data so that it would be more accurate and useful for market intelligence. We found that the tool was very helpful in automating many of the tasks involved in data cleansing, which saved us a lot of time. However, we did encounter some difficulties when trying to de-duplicate our data, but we were eventually able to overcome this by using a different tool.

Pros & Cons Expand Collapse

Pros and cons of using Adobe Campaign for your market intelligence

Pros

  • Can create highly personalized customer journeys
  • Includes a library of pre-built templates
  • Provides a drag-and-drop interface
  • Live preview feature ensures that campaigns look great on all devices

Cons

  • May be difficult to learn and use
  • Can be system-heavy, which may result in crashes
Pricing Expand Collapse

Adobe Campaign pricing

$10,000/year

For the features and capabilities that Adobe Campaign offers, the pricing is on the expensive side when compared to other market intelligence tools in the market. However, they do offer a free trial period so that users can test out the tool before committing to a paid subscription. Pricing for Adobe Campaign is quote-based, so interested users will have to get in touch with the sales team for more specific pricing information.

#14: Klue

4.8
Overview Expand Collapse

Klue is a software tool that enables users to collect, curate, and deliver competitive intelligence. It is unique in its ability to quickly scan through news alerts and easily identify which ones are relevant, as well as its competitor site update monitoring feature. Klue also allows users to create digital representations of their competitor analysis (battle cards) which can be easily shared with others in the organization.

While it may be difficult to figure out how best to utilize the available space on each card when dealing with larger or more complex companies, Klue's battle cards provide a way for different departments within a company (sales, marketing, product development, etc.) to share relevant competitive intelligence with one another.

Enjoy collecting market intelligence with Klue's stunning visuals, simple interface, and detailed reports.

Conclusion

Compared to alternatives like D&B Hoovers and Marketo, Klue is more expensive. However, it offers a wider range of features, such as news triage, competitor site update monitoring, and the ability to create digital representations of competitor analysis (battle cards). Klue also has a free trial so that users can try out all of the features before committing to a paid plan.

Klue ranks #14 on our list because it is an affordable market intelligence tool that offers a wide range of features. It is unique in its ability to quickly scan through news alerts and easily identify which ones are relevant, as well as its competitor site update monitoring feature.

While it may be difficult to figure out how best to utilize the available space on each card when dealing with larger or more complex companies, Klue's battle cards provide a way for different departments within a company (sales, marketing, product development, etc.) to share relevant competitive intelligence with one another.

Top Features Expand Collapse

News Triage

Stay updated on your competitors with Klue's handy news dashboard.

What this is

Klue's News Triage feature allows users to quickly scan through a list of news alerts about their competitors, and easily identify which ones are relevant. This is done by using a triage system that separates the wheat from the chaff and pushes only pertinent news to the company feed and intel digest. This saves users a lot of time, as they no longer have to manually scan through each alert individually.

Why this matters

Time is money, and this feature can save companies a lot of both. By automatically separating relevant news from irrelevant news, companies can focus their attention on what matters most. Additionally, this feature helps ensure that important competitor updates are not missed. Moreover, by keeping all pertinent news in one place (the company feed and intel digest), this feature makes it easy for companies to stay up-to-date on their competition.

Our experience

We found Klue's News Triage feature to be very helpful in our work. It saved us a lot of time, as we no longer had to manually scan through each alert individually. Additionally, it helped ensure that important competitor updates were not missed.

The only difficulty we had was that sometimes the triage system would mark an irrelevant news item as relevant, but this was easily solved by simply checking the item in question more closely.

Competitor Site Update Monitoring

Need to track competitor updates without obsessively checking their channels? Use Klue's tracking feature!

What this is

This feature monitors your competitor's websites for updates, so you can quickly zero in on any pertinent announcements you may have missed.

To set up monitoring, choose the competitors whose site updates you want to track. Then, Klue will show you a list of those competitors' recent website changes. You can click through to see more details about each change, and even subscribe to get notified whenever a particular competitor updates their site.

Why this matters

Competitor site update monitoring is important because it allows you to quickly and easily see what your competitors are up to. This way, you can adjust your own plans accordingly. Moreover, if you subscribe to get notified of updates, you can stay on top of the competition without even having to log into Klue.

Our experience

We have found this feature to be very useful for quickly seeing what our competitors are up to. The ability to subscribe to competitor site updates is particularly helpful, as it allows us to stay on top of the competition without needing to constantly check Klue for new information.

However, we have also found that some competitor site changes are not always accurately reflected in Klue's monitoring tool. For example, a recent change on one competitor's website was only partially captured by Klue. In cases like this, we have had success by manually checking the competitor's website ourselves to see what has changed.

Creating Battle Cards

Always be battle-ready with Klue through their card visualization feature.

What this is

Klue's battle cards enable users to create digital representations of their competitor analysis. This is done by inputting key information about a given competitor, such as company overview, products and services, strengths and weaknesses, etc. into pre-formatted fields. The resulting battle card can then be easily shared with others in the organization via the Klue platform.

Why this matters

Having all of this information compiled in one place is incredibly valuable for any company wanting to keep track of its competitors. It allows for quick and easy access to important details that can be referenced at a moment's notice. Furthermore, it provides a way for different departments within a company (sales, marketing, product development, etc.) to share relevant competitive intelligence with one another.

Our experience

We found Klue's battle card feature to be very helpful in organizing our thoughts on each competitor we were tracking. It was also useful for quickly sharing key insights with other members of our team. One difficulty we ran into was trying to figure out how best to utilize the available space on each card - especially when dealing with larger or more complex companies. However, we were able to overcome this by breaking down our competitor analysis into smaller chunks and creating multiple battle cards for each one.

Pros & Cons Expand Collapse

Pros and cons of using Klue for your market intelligence

Pros

  • Offers great functionality for collecting and sharing competitive intelligence
  • Simple and easy to use
  • Makes it easy to stay on top of competitor activity
  • Allows for quick and easy access to important details about competitors
  • Provides a way for different departments within a company to share relevant competitive intelligence with one another

Cons

  • The interface can be tricky to navigate
  • May not always accurately reflect competitor website changes
Pricing Expand Collapse

Klue pricing

$120/month for the Professional Plan

$480/month for the Enterprise Plan

Klue is expensive compared to other market intelligence tools. However, it is affordable when taking into consideration the features and benefits offered by Klue. Klue offers a free trial so that users can try out all of the features before committing to a paid plan.

#15: Crayon

4.6
Overview Expand Collapse

Crayon is a software tool that offers users a quick and easy way to build custom competitor analysis reports. The battle card builder tool is very user-friendly, and it integrates with Salesforce so that sales reps can easily pull up intel about competitors they're going against. Additionally, the battle card builder tool has more creative functionality than other similar tools on the market.

Crayon's web scraping capabilities are also powered by AI/ML algorithms that help to curate content and identify trends. This is especially useful for tracking competitor activity, as it can provide insights into what they are doing on their websites, how they are being mentioned in the news, and what their customers are saying about them online.

The drawback of Crayon is that it can be difficult to maintain and build content, as copying and pasting or cloning different boards or widgets at the time I used Crayon was not an option. Additionally, keyword tracking can sometimes be difficult to set up and can result in false positives.

Scrape the web with ease and see how your results stack up against competitors with Crayon.

Conclusion

Compared to alternatives like Datarank and Mattermark, Crayon is more affordable and offers more features. Additionally, Crayon's web scraping capabilities are powered by AI/ML algorithms that help to curate content and identify trends.

This is especially useful for tracking competitor activity, as it can provide insights into what they are doing on their websites, how they are being mentioned in the news, and what their customers are saying about them online.

Crayon ranks #15 on our list because it is a software tool that offers users a quick and easy way to build custom competitor analysis reports. The battle card builder tool is very user-friendly, and it integrates with Salesforce so that sales reps can easily pull up intel about competitors they're going against.

Top Features Expand Collapse

Competitor Monitoring

What this is

Crayon's Competitor Monitoring feature allows you to track your competitors' websites and receive alerts when they make changes. This is done by web scraping their website and comparing it to a previous version of the site.

You can also set up keyword tracking, so you'll be alerted any time your competitor is mentioned online. Moreover, you can track your competitor's reviews on sites like Yelp and Google, so you can see what their customers are saying about them.

Why this matters

This feature is important because it allows you to quickly react to changes your competitor makes. For example, if they change their pricing or messaging, you can adjust your own accordingly.

This also gives you a chance to learn from your competitor's mistakes. If they receive negative reviews, you can avoid making the same mistake. Finally, this feature helps you keep tabs on what your competitors are up to so that you can anticipate their next move.

Our experience

We have found this feature to be very useful in tracking our competitors' websites and getting alerted of any changes they make. The web scraping is accurate and we've been able to quickly react to changes in pricing or messaging by our competitors.

The only difficulty we've had is with the keyword tracking - sometimes it's difficult to know which keywords to track and we've had false positives where our competitor has been mentioned but it wasn't relevant. Overall, though, this has been a very helpful tool for us.

Web Scraping

What this is

Web scraping is the process of extracting data from websites. Crayon uses web scraping to gather competitor intelligence by automatically collecting data points from across the web and delivering them in an easy-to-use format. Moreover, Crayon's web scraping capabilities are powered by AI/ML algorithms that help to curate content and identify trends.

Why this matters

Web scraping is a powerful tool for market intelligence because it allows companies to collect data from a wide variety of sources quickly and easily. This is especially useful for tracking competitor activity, as it can provide insights into what they are doing on their websites, how they are being mentioned in the news, and what their customers are saying about them online. Additionally, web scraping can be used to monitor industry trends and developments that may impact a company's business.

Our experience

We found Crayon's web scraping capabilities to be very helpful for our work in competitive intelligence. We were able to quickly gather data from across the web on our competitors and deliver it in an easy-to-use format.

Additionally, we found the AI/ML algorithms used by Crayon to be helpful in identifying trends and curating content. However, we did find that maintaining and building battle cards was difficult at times due to the lack of copying and pasting or cloning functionality.

Battle Card Builder

What this is

Crayon offers a battle card builder that allows users to quickly and easily build custom competitor analysis reports. The tool is very user-friendly, and it integrates with Salesforce so that sales reps can easily pull up intel about competitors they're going against. Moreover, the battle card builder tool has more creative functionality than other similar tools on the market.

Why this matters

The battle card builder is a very important feature for a company that wants to do market intelligence because it allows them to quickly and easily build custom competitor analysis reports. This is important because it helps companies save time and resources that would otherwise be spent on manual research.

Our experience

We used the battle card builder to quickly and easily build custom competitor analysis reports. We found that the tool was very user-friendly and easy to use. Additionally, we were able to integrate the battle card builder with Salesforce so that sales reps could easily pull up intel about competitors they're going against.

However, we did encounter some difficulties when trying to copy and paste or clone different boards or widgets within the tool. Overall, we found that the battle card builder was a very useful tool for our market intelligence work.

Pros & Cons Expand Collapse

Pros and cons of using Crayon for your market intelligence

Pros

  • Simple, user-friendly interface
  • Web scraping capabilities are powered by AI/ML algorithms
  • Integrates with Salesforce
  • The battle card builder tool is very user friendly
  • Has more creative functionality than similar tools on the market

Cons

  • Can be difficult to maintain and build content due to lack of copying and pasting or cloning functionality
  • Keyword tracking can sometimes be difficult to set up and can result in false positives
Pricing Expand Collapse

Crayon pricing

$499/month for the Professional Plan

$999/month for the Enterprise Plan

Crayon is priced affordably in the market intelligence tool space. Their professional plan gives you access to all of their features, while their enterprise plan gives you access to additional features and support. They offer a free trial so that you can try out their platform before committing to a paid plan.

#16: Cognism

4.7
Overview Expand Collapse

Cognism is a software tool that offers a unique combination of features for market intelligence. It includes a lead lookup feature that allows you to find contact details about potential customers, as well as an email finder tool that can be used to quickly find the email address of someone you want to contact.

Additionally, Reverse IP Lookup allows you to find all of the websites that are hosted on a given IP address, which can be useful for finding new potential customers or investigating competitors.

The downside to Cognism is that it can be a bit pricey, and the data quality isn't always perfect. However, the company does offer a free trial so you can try it out before committing to a subscription. Overall, we found Cognism to be a helpful tool for quickly finding accurate contact information for potential customers.

Watch your leads and keep and update their information in one place with Cognism.

Conclusion

Compared to alternatives like Owler, ZoomInfo, and Hoovers, Cognism is more expensive. Cognism also doesn't have as many integrations as some of its competitors. However, Cognism does offer a free trial and you do not have to get a quote for pricing as you do with Hoovers. Additionally, Cognism's lead lookup feature is more robust than what is offered by Owler and ZoomInfo.

Cognism ranks #16 on our list because it offers a unique combination of features for market intelligence, including a lead lookup feature that allows you to find contact details about potential customers and an email finder tool that can be used to quickly find the email address of someone you want to contact. The downside to Cognism is that it can be a bit pricey, and the data quality isn't always perfect.

Top Features Expand Collapse

Lead Lookup

Find potential customers with ease using Cognism's lead lookup.

What this is

Lead Lookup is a feature that allows you to find contact details about potential customers. You can either use this system for contact finding, lead generation or campaign production. Additionally, it is integrated with Salesforce, so you can easily import your prospects into the CRM.

Why this matters

This feature is important because it can help you save time when trying to find email addresses and mobile numbers of prospects. Additionally, it allows you to focus on outreach and booking meetings, rather than spending time searching for contact information.

Our experience

We found this feature to be extremely useful in our work. It saved us a lot of time when trying to find contact information for potential customers. However, we did have some difficulty with the accuracy of the data. We were able to solve this problem by flagging the incorrect info and requesting that Cognism improve its data quality.

Email Finder

Effortlessly find email addresses with Cognism's email finder browser extension.

What this is

An email finder is a tool that allows you to quickly find the email address of someone you want to contact. All you need is the person's name and company domain, and the tool will search through Cognism's database to find a matching email address. If there are multiple matches, it will provide options for you to choose from. Additionally, you can use the tool to verify whether an email address is valid.

Why this matters

Email is one of the most important communication channels for businesses, so it's critical to have a way to quickly and easily find someone's email address. The email finder tool helps you do just that, by searching through Cognism's database of over 200 million business contacts. This saves you time and ensures that you're able to reach the right person at a company.

Our experience

We used the email finder tool when we were trying to contact potential customers for our product. We found it very easy to use and were able to quickly find accurate email addresses for our prospects.

However, we did run into some difficulty when trying to verify certain addresses, as the tool would sometimes return multiple results or no results at all. To solve this problem, we reached out to customer support who was able to quickly verify the email address for us.

Reverse IP Lookup

Wanna learn more about companies using their IP addresses? Use Cognism!

What this is

Reverse IP Lookup allows you to find all of the websites that are hosted on a given IP address. This can be useful for finding out which companies are sharing hosting services, or for finding new potential customers by seeing who is visiting your website.

Additionally, Reverse IP Lookup can be used to find out which websites are hosted on the same server as a given website, which can be useful for finding potential partners or investigating competitors.

Why this matters

Reverse IP Lookup can be used to find new potential customers, investigate competitors, or find potential partners. Additionally, Reverse IP Lookup can be used to see which companies are sharing hosting services, which can help you determine whether a company is a good fit for your products or services.

Our experience

We have found Reverse IP Lookup to be a useful tool for finding new potential customers and investigating competitors. Additionally, we have found that Reverse IP Lookup can be used to see which companies are sharing hosting services, which can help us determine whether a company is a good fit for our products or services.

We have also found that Reverse IP Lookup can be used to find out which websites are hosted on the same server as a given website, which can be useful for finding potential partners or investigating competitors.

Pros & Cons Expand Collapse

Pros and cons of using Cognism for your market intelligence

Pros

  • Saves time when trying to find contact information
  • Can be used to focus on outreach and booking meetings
  • Integrated with Salesforce
  • The email finder tool is quick and easy to use
  • Reverse IP Lookup can be used to find new potential customers

Cons

  • Data quality is not always perfect
  • Can be a bit pricey
  • Email finder tool can sometimes have difficulty verifying email addresses
Pricing Expand Collapse

Cognism pricing

$500/month

$495/month (annual billing)

$450/month (2-year billing)

Cognism is expensive compared to other market intelligence tools. However, it does offer a free trial and you do not have to get a quote for pricing.

#17: RollWorks Account-Based Platform

4.2
Overview Expand Collapse

RollWorks Account-Based Platform is a software tool that helps companies with market intelligence. It has features that allow you to track customer journeys, score engagement, and understand your target audience. Additionally, it integrates with HubSpot so you can get a complete picture of your customer's journey.

What makes RollWorks unique is its ability to help companies focus their time and energy on accounts that are more likely to convert into customers. Additionally, the Audience Insights feature allows companies to tailor their marketing campaigns specifically for their target audience.

Overall, we found RollWorks to be a helpful tool in our market intelligence work, but we did encounter some difficulties when trying to interpret the data correctly. To solve this problem, we've started working with our account manager at RollWorks who has been able to provide guidance and support.

Keep your leads engaged wwith automated email sequences, track their journeys, and more with RollWorks.

Conclusion

Compared to alternatives like HubSpot and Marketo, RollWorks Account-Based Platform is more affordable. Additionally, it offers some unique features like Journey Tracker and Audience Insights that are not found in other market intelligence tools. However, we did encounter some difficulties when trying to use the tool correctly.

Overall, we believe that RollWorks Account-Based Platform is a helpful tool for companies looking to do market intelligence but may need some help from their account manager to get started.

RollWorks Account-Based Platform ranks #17 on our list because it helps companies focus their time and energy on accounts that are more likely to convert into customers. Additionally, the Audience Insights feature allows companies to tailor their marketing campaigns specifically for their target audience.

Top Features Expand Collapse

Journey Tracker

Stay ahead of your competition and seamlessly monitor your customers' buyer journeys with RollWorks.

What this is

RollWorks Account-Based Platform's journey tracker is a feature that allows you to see the stages of your customer's journey, from first exposure to your brand all the way through the purchase.

You can also customize and track different journeys for different segments of customers. Moreover, this feature integrates with HubSpot, so you can track your customer's journey across all their interactions with your brand.

Why this matters

This feature is important because it allows you to see how effective your marketing campaigns are at each stage of the customer journey. It also allows you to segment customers and tailor journeys for different segments, which can be very useful for companies that want to do market intelligence.

Additionally, the integration with HubSpot means that you can get a complete picture of your customer's journey, not just what happens on the RollWorks Account-Based Platform.

Our experience

We have found the Journey Tracker to be a very helpful tool for understanding our customers' behavior and needs. However, we did encounter some difficulty when trying to integrate it with HubSpot. Our workaround was to export the data from RollWorks into a CSV file and then import it into HubSpot manually. While this was not ideal, it did allow us to get the information we needed from Journey Tracker.

Engagement Scoring

Get better market intelligence with RollWorks' account-based marketing and engagement scoring.

What this is

Engagement Scoring is a feature that allows you to see how engaged an account is with your company. You can see how many times they've visited your website, what pages they've been on, and whether or not they've filled out any forms. Moreover, you can see how long ago they last visited your website. This is all useful information that can help you determine whether or not an account is worth pursuing.

Why this matters

Engagement Scoring matters because it allows you to prioritize accounts that are more engaged with your company. In other words, it helps you focus your time and energy on accounts that are more likely to convert into customers. Additionally, Engagement Scoring can help you identify when an account has gone cold so that you can take appropriate action.

Our experience

We've found Engagement Scoring to be a valuable tool in our market intelligence work. It's helped us prioritize accounts and make sure we're focusing our time on the right ones. However, we have run into some difficulties using the feature.

Specifically, we sometimes find it hard to interpret the data correctly. To solve this problem, we've started working with our account manager at RollWorks who has been able to provide guidance and support.

Audience Insights

Learn everything you need about your target audience using RollWorks.

What this is

RollWorks offers an Audience Insights feature that gives users the ability to see detailed information about their target audience. This includes demographics, interests, and even what type of devices they use.

Additionally, users can see how their target audience engages with their website and what kinds of content they are interested in. It's a great way to get to know your target audience and learn what kinds of things they are interested in.

Why this matters

This feature is important because it allows companies to tailor their marketing campaigns specifically for their target audience. Additionally, it helps companies understand how their target audience engages with their website so that they can make changes accordingly. It's also helpful for understanding what kind of content the target audience is interested in so that companies can create more of that type of content.

Our experience

We used this feature to research our target audience and learn more about them. We found it very helpful in understanding what our target audience was interested in and how they engaged with our website.

However, we did have some difficulty understanding all of the data that was presented. Luckily, RollWorks has a great support team who helped us understand the data and interpret it correctly.

Pros & Cons Expand Collapse

Pros and cons of using RollWorks Account-Based Platform for your market intelligence

Pros

  • Integrates with HubSpot
  • Journey Tracker is helpful for understanding customer behavior
  • Engagement Scoring helps prioritize accounts
  • Audience Insights is great for learning about the target audience
  • RollWorks has a great support team

Cons

  • Data interpretation can be difficult
  • Not all features are intuitive to use
  • More expensive than some other options
Pricing Expand Collapse

RollWorks Account-Based Platform pricing

$24.00/month.

This price is considered to be affordable in the market for a tool that does market intelligence. RollWorks offers a free trial, and you do not have to get a quote for pricing.

#18: ZoomInfo OperationsOS

4.3
Overview Expand Collapse

ZoomInfo OperationsOS is a market intelligence software tool that helps companies research and discover new markets. The tool uses public data to find companies that match a company's ideal customer profile and then provides information about those companies. This can be used to help a company expand into new markets, or to target specific companies for sales or marketing campaigns.

What makes ZoomInfo OperationsOS unique is its ease of use. The simple interface allows users to input their ideal customer criteria and receive results within minutes. There are no limits on the number of searches that can be conducted, and search results can be exported for further analysis. Moreover, the tool is constantly updated with new data, so companies can be confident that they are getting the most up-to-date information available.

However, one difficulty of using ZoomInfo OperationsOS is that there are often so many companies listed in the search results that it can be difficult to know where to start. Additionally, while most of the information added by the software's data enrichment feature is accurate, there have been occasional instances where false or outdated information has been appended to a company's record.

Research and discover new markets, closely monitor them in your dashboard, and more with ZoomInfo OperationsOS.

Conclusion

Compared to alternatives like Owler, CB Insights, and Mintel Oxygen, ZoomInfo OperationsOS is more expensive. However, it includes a lot of features and data that make it worth the price. They offer a free trial so you can try before you buy. You have to get a quote for pricing because it depends on how many users you need.

ZoomInfo OperationsOS ranks #18 on our list because its market intelligence software tool helps companies research and discover new markets quickly and easily. The tool uses public data to find companies that match a company's ideal customer profile and then provides information about those companies.

This can be used to help a company expand into new markets, or to target specific companies for sales or marketing campaigns. Additionally, the tool is always updated with new data, so companies can be confident that they are getting accurate and up-to-date information.

Top Features Expand Collapse

Deduplication

Easily filter your contacts and avoid duplicates with ZoomInfo OperationsOS.

What this is

Deduplication is the process of identifying and merging duplicate records in a database. This can be done manually, but ZoomInfo OperationsOS's deduplication tool automates the process. The deduplication tool compares data across different fields in order to identify duplicates.

For example, if two records have the same email address, phone number, and mailing address, they will be flagged as duplicates. The user can then review these duplicates and decide whether or not to merge them. Moreover, the deduplication tool can be configured to automatically merge certain types of duplicates.

Why this matters

Deduplication is important for two reasons. First, it ensures that data is clean and accurate. This is important because inaccurate data can lead to bad business decisions. Second, it helps optimize the use of storage space. This is important because storing duplicate data takes up valuable storage space that could be used for other purposes.

Our experience

We have used the deduplication tool to clean up our database. We have found it to be very effective in identifying and merging duplicate records. However, we have also found that it can be difficult to configure the tool to correctly identify all duplicates.

This is because there are often subtle differences between duplicate records that can make them difficult to identify. For example, two records may have the same email address but different spellings of the person's name. In order to solve this problem, we have had to manually review some of the duplicates that were flagged by the tool.

Data Enrichment

Fill in missing data with ease using ZoomInfo OperationsOS.

What this is

Data enrichment is the process of adding missing or incomplete data to a dataset. This can be done manually, but ZoomInfo OperationsOS's data enrichment feature automates the process by using public and private sources to fill in the missing information. The feature can also append additional information that can be used for market intelligence, such as company size, location, industry, etc.

Why this matters

A complete and accurate dataset is essential for effective market intelligence. Incomplete data can lead to inaccurate conclusions, while additional data points can provide valuable insights into a company's business operations and strategy.

Our experience

We have used ZoomInfo OperationsOS's data enrichment feature to supplement our own research with additional information about companies and contacts. This has been particularly useful when trying to identify decision-makers at a target company, as the feature can append titles and contact information that we would not have otherwise had. We have also found the data enrichment feature to be helpful in quickly identifying companies that match our ideal customer profile.

One difficulty we had when using the data enrichment feature was with its accuracy. While most of the information added by the feature was accurate, there were occasional instances where false or outdated information was appended to a company's record. To solve this problem, we created a process for manually verifying all enriched data before adding it to our dataset.

Market Intel Discovery

Effortlessly research and discover new markets and authentic leads with ZoomInfo OperationsOS.

What this is

ZoomInfo's market intelligence software tool helps companies research and discover new markets. The tool uses public data to find companies that match a company's ideal customer profile and then provides information about those companies. This can be used to help a company expand into new markets, or to target specific companies for sales or marketing campaigns.

The tool is designed to be easy to use, with a simple interface that allows users to input their ideal customer criteria and then receive results within minutes. There are no limits on the number of searches that can be conducted, and search results can be exported for further analysis. Moreover, the tool is constantly updated with new data, so companies can be confident that they are getting the most up-to-date information available.

Why this matters

This feature is important for companies that want to do market intelligence because it allows them to quickly and easily research potential new markets. This can save a lot of time and effort, and help companies make better decisions about where to focus their sales and marketing efforts. Moreover, because the tool is always updated with new data, companies can be confident that they are getting accurate and up-to-date information.

Our experience

We used this feature to research potential new markets for our company. We were able to quickly and easily input our ideal customer criteria and receive results within minutes. We found the tool easy to use and the results to be accurate and up-to-date.

One difficulty we had was that there were so many companies listed in the search results that it was difficult to know where to start. However, we were able to use the filter options to narrow down the results and focus on those companies that were most likely to be a good match for our company.

Pros & Cons Expand Collapse

Pros and cons of using ZoomInfo OperationsOS for your market intelligence

Pros

  • Ease of use
  • Fast and accurate results
  • Can be used to research potential new markets
  • Always up-to-date with new data
  • Simple interface

Cons

  • Can be difficult to configure the deduplication tool
  • Occasional false or outdated information
  • Too many results can be overwhelming
Pricing Expand Collapse

ZoomInfo OperationsOS pricing

$2,495/month for the first user

$995/additional users per month (volume discounts available)

The price is expensive compared to other market intelligence tools. However, it includes a lot of features and data that make it worth the price. They offer a free trial so you can try before you buy. You have to get a quote for pricing because it depends on how many users you need.

#19: FullCircl

4.5
Overview Expand Collapse

FullCircl is a software tool that provides users with access to data from a range of sources, including social media, news articles, and financial reports. This data can be used to track a company's performance, understand its competitive landscape, and make informed decisions about potential partnerships or investments.

Additionally, FullCircl's Third-Party Data feature can be used to monitor a company's social media presence and understand how its reputation is evolving over time.

FullCircl is unique among other market intelligence tools because it offers users access to comprehensive data that can be used to make informed decisions about strategic partnerships or investments. Additionally, FullCircl's Third-Party Data feature allows users to monitor a company's social media presence and understand how its reputation is evolving over time.

However, one difficulty that users may encounter when using FullCircl is that the data can sometimes be overwhelming. To overcome this challenge, FullCircl recommends setting up filters and alerts to focus on the most relevant information.

Gather market intelligence and seamlessly sort through your data with FullCircl.

Conclusion

Compared to alternatives like Owler, FullCircl is more expensive. However, it offers a lot of features that other similar tools don't have. For example, the Delphi Score and Third-Party Data features are both unique to FullCircl.

Additionally, FullCircl's customer support team is very responsive and helpful. Overall, we believe that FullCircl is a valuable tool for companies who want to do market intelligence but may be willing to pay a higher price for access to its unique features and data sets.

Fullcirl ranks #19 on our list because it is one of the most comprehensive market intelligence tools available. It offers users access to data from a range of sources, including social media, news articles, and financial reports.

Top Features Expand Collapse

Delphi Score

Discover a company's financial statistics and more with FullCircl.

What this is

FullCircl's Delphi Score is a predictive financial health score for companies. It uses data from Companies House and other sources to generate a score between 1 and 100, with 100 being the best score. Additionally, the score is updated daily, so you can always be sure that you're using the most up-to-date information.

Why this matters

The Delphi Score is useful for companies because it gives them an indication of a company's financial health. This can be helpful when making decisions about whether or not to do business with a particular company. Moreover, the score is updated daily, so companies can be confident that they are using the most accurate information available.

Our experience

We found the Delphi Score to be very helpful in our work. It allowed us to quickly and easily assess a company's financial health before deciding whether or not to do business with them.

However, we did have some difficulty understanding how the score was calculated and what all of the different data points meant. We solved this problem by reaching out to FullCircl's customer support team who were able to explain everything in detail and help us better understand how to use the tool.

Company Screener

Search for companies based on particular categories and access everything you need to know about them with FullCircl.

What this is

The Company Screener is a search tool that allows you to find companies based on specific criteria, including industry, location, size, and more. This tool is useful for finding companies that match your target market or for research purposes. Additionally, the Company Screener allows you to save your searches and share them with others.

Why this matters

The Company Screener is a valuable tool for market intelligence because it allows you to quickly and easily find companies that match your criteria. This saves time and energy that would otherwise be spent on manually searching for companies. Moreover, the ability to share searches with others makes it easy to collaborate on research projects. This tool can be used to find companies that are potential customers, partners, or competitors.

Our experience

We found the Company Screener to be a valuable tool for our market research. We were able to quickly and easily find companies that matched our criteria. The ability to share searches with others was particularly helpful when we were working on projects with multiple people.

One difficulty we had was finding contact information for some of the companies we found through the Company Screener. However, we were able to solve this problem by using another tool (full contact) that allows you to find contact information based on a company's website domain.

Third-Party Data

What makes FullCircl so great? They also source third-party data to provide you with accurate, complete, and genuine results.

What this is

FullCircl's Third-Party Data feature allows users to access data from a range of sources, including social media, news articles, and financial reports. This data can be used to track a company's performance, understand its competitive landscape, and make informed decisions about potential partnerships or investments. Moreover, this feature can be used to monitor a company's social media presence and understand how its reputation is evolving over time.

Why this matters

Third-Party Data is critical for any company that wants to do market intelligence, as it provides a comprehensive view of a company's operations and performance. This data can be used to identify trends, assess risks, and make informed decisions about strategic partnerships or investments. Moreover, this data can be used to monitor a company's social media presence and understand how its reputation is evolving over time.

Our experience

We have found FullCircl's Third-Party Data feature to be extremely useful in our work. We have used it to track a variety of companies' performances, understand their competitive landscapes, and make informed decisions about potential partnerships or investments.

One difficulty we have encountered when using this feature is that the data can sometimes be overwhelming; however, we have found that setting up filters and alerts helps us to focus on the most relevant information.

Pros & Cons Expand Collapse

Pros and cons of using FullCircl for your market intelligence

Pros

  • Access to data from a range of sources
  • Third-Party Data feature
  • Predictive financial health score
  • Company Screener tool

Cons

  • Data can be overwhelming
  • Difficult to understand how the Delphi Score is calculated
Pricing Expand Collapse

FullCircl pricing

$49/month for the Basic Plan

$99/month for the Professional Plan

$499/month for the Enterprise Plan

The pricing is expensive compared to other market intelligence tools. However, it does offer a lot of features that other similar tools don't have.

#20: SalesIntel

4.4
Overview Expand Collapse

SalesIntel is a software tool that provides human-verified contact information, predictive analytics, and an email finder to help you quickly find the right contacts at target companies. SalesIntel's database is one of the most accurate and up-to-date in the industry, which makes it a valuable resource for sales teams who want to focus their efforts on active prospects.

Moreover, SalesIntel's predictive analytics can help you identify trends in your industry and see which companies are most likely to buy from you. An email finder is also a helpful tool for quickly finding the correct email address for contact.

However, SalesIntel is not without its drawbacks. One issue we had was trying to find specific contacts at large companies. Additionally, the predictive analytics were not always accurate, and sometimes showed companies who were not actually interested in our product.

To solve these problems, we used SalesIntel's Research on Demand feature to request human-verified contact information for specific companies or individuals. Overall, we found SalesIntel to be a valuable tool for sales teams who want to focus their efforts on active prospects.

Enjoy a mix of human-verified contacts and predictive analytics with SalesIntel.

Conclusion

Compared to alternatives like ZoomInfo and DiscoverOrg, SalesIntel is more affordable and offers more features. ZoomInfo's starting price is $500/month, while DiscoverOrg's is $1,200/month. Both of these tools offer similar features to SalesIntel, such as human-verified contact information and predictive analytics. However, they do not offer an email finder tool.

Additionally, neither ZoomInfo nor DiscoverOrg offers a free trial like SalesIntel does. Overall, we believe that SalesIntel is the better option for sales teams who are looking for a market intelligence tool because it is more affordable and offers more features than its competitors.

Salesintel ranks #20 on our list because it provides human-verified contact information at a fraction of the price of its competitors. It also includes an email finder tool and offers a free trial so you can test out the product before committing to it.

Top Features Expand Collapse

Human-Verified Contact Information

Ensure you have authentic leads all the time with SalesIntel's human-verified data.

What this is

SalesIntel's human-verified contact information is one of their most important features. This means that their team of research experts verify the accuracy of each and every contact in their database. They do this by manually checking sources like LinkedIn, company websites, and other public data to make sure that the contact information they have on file is up-to-date and accurate.

Why this matters

This feature is important because it gives companies confidence that they are reaching out to the right people at a target company. With SalesIntel, you can be sure that you're not wasting your time trying to reach someone who no longer works at the company or who has moved to a different position.

Moreover, this feature ensures that you're getting the most up-to-date information on a target company, which is crucial for making informed decisions about how to engage with them.

Our experience

We used SalesIntel's human-verified contact information to quickly build a list of targeted prospects at companies we were interested in doing business with. We found the accuracy of the data to be very high and it saved us a lot of time compared to other methods we had used in the past (such as manually searching LinkedIn). The only difficulty we had was trying to find specific contacts at large companies, but SalesIntel's customer support team was able to help us out with that.

Predictive Analytics

What this is

SalesIntel's predictive analytics feature allows you to see which companies are searching for keywords related to your product or service. This can help you target active prospects based on their searches, and predict what they might be interested in. Moreover, predictive analytics can help you identify trends in your industry, and see how likely it is that a certain company will become a customer.

Why this matters

SalesIntel's predictive analytics can save you time by identifying active prospects who are interested in what you're selling. This feature can also help you win more business by seeing which companies are most likely to buy from you. This information can help you focus your sales efforts, and make more informed decisions about where to allocate your resources.

Our experience

We found SalesIntel's predictive analytics to be helpful in identifying active prospects who were searching for keywords related to our product. This saved us time by allowing us to target only those companies who were interested in what we were selling. We also found predictive analytics useful in identifying trends in our industry, which helped us make more informed decisions about our sales strategy.

However, we did find that the predictive analytics were not always accurate, and sometimes showed companies who were not actually interested in our product. To solve this problem, we used SalesIntel's Research on Demand feature to request human-verified contact information for these companies. This ensured that we had accurate and up-to-date information about our prospects, and helped us focus our sales efforts more effectively.

Email Finder

Easily find contacts based on how you need them with SalesIntel's search feature.

What this is

The email finder is a feature that allows you to input a list of names and companies, and it will return the most likely email address for each one. You can also specify certain criteria, such as whether you want only personal or corporate emails or only addresses from certain domains. Likewise, you can specify how many results you want.

Why this matters

This feature is useful because it allows you to quickly find the email address of someone you want to contact, without having to search through a lot of different sources or guess what their address might be. This can save a lot of time, and also improve the chances that your message will be delivered successfully. Moreover, it can help you avoid sending messages to outdated or incorrect email addresses.

Our experience

We found the email finder to be very accurate and helpful. In most cases, it was able to quickly find the correct email address for the person we were looking for. However, in a few cases, it did not return any results or returned results that were not relevant.

We solved this problem by either trying different search criteria (such as including multiple domains) or by using another tool to verify the address that was returned. Overall, we found this feature to be very useful and would recommend it to others.

Pros & Cons Expand Collapse

Pros and cons of using SalesIntel for your market intelligence

Pros

  • Ensures that you're reaching out to the right people
  • Up-to-date and accurate information on target companies
  • Can help you identify active prospects who are interested in your product
  • Helps you focus your sales efforts and make more informed decisions
  • Quickly finds the email address of someone you want to contact

Cons

  • Trying to find specific contacts at large companies can be difficult
  • Predictive analytics is not always accurate
  • Can be time-consuming to verify contact information
Pricing Expand Collapse

SalesIntel pricing

$399/month for the SalesIntel Pro Plan.

$499/month for the SalesIntel Business Plan.

$599/month for the SalesIntel Enterprise Plan.

SalesIntel is very affordable in the market for a tool that does market intelligence. They have a free trial, and you do not have to get a quote for pricing.

#21: Crunchbase

4.5
Overview Expand Collapse

Crunchbase is a software tool that provides users with information on companies, investors, and funding rounds. It is unique in its ability to provide up-to-date data on companies actively seeking funding, as well as detailed information on past funding rounds. This makes it an essential tool for market intelligence work.

Additionally, the platform's advanced search features allow you to filter your results by geography, industry, funding, etc., which makes it easy to find relevant information on your target market.

However, one downside of the platform is that it can be difficult to find specific companies due to the large number of results returned by searches. Overall, Crunchbase is a powerful tool that can be very helpful for market intelligence work.

Effortlessly track companies and their funding information with Crunchbase.

Conclusion

Compared to alternatives like Owler, ZoomInfo, and Hoovers, Crunchbase is more expensive. However, it offers a lot of features that these other tools do not have. For example, the ability to search for companies actively seeking funding is a unique and valuable feature. Additionally, the platform's advanced search features make it easy to find relevant information on your target market. Overall, we believe that the benefits of using Crunchbase outweigh the cost.

Crunchbase ranks #21 on our list because it is a powerful tool that can be very helpful for market intelligence work. It is unique in its ability to provide up-to-date data on companies actively seeking funding, as well as detailed information on past funding rounds. However, one downside of the platform is that it can be difficult to find specific companies due to the large number of results returned by searches.

Top Features Expand Collapse

Advanced Search

Customize your search parameters and receive satisfying results with Crunchbase,

What this is

Advanced Search is a powerful search tool that allows you to narrow down your searches by geography, industry, funding, etc. You can save your searches and receive updates when new companies are added that match your criteria. This is an incredibly useful tool for BD teams that are trying to zero in on specific companies. Moreover, the data is always up-to-date and accurate.

Why this matters

Advanced Search is an essential tool for companies that want to do market intelligence, as it allows you to quickly and easily find relevant information on your target market. This feature is especially useful for finding companies that are actively seeking funding, as this is a strong indicator of a company's growth potential.

Moreover, the ability to save searches and receive updates means that you can always stay up-to-date on your target market. You can also use the data to generate targeted lists of companies for future sales outreach.

Our experience

We have found Advanced Search to be an essential tool for our market intelligence work. It allows us to quickly and easily find relevant information on our target market. We have used it to generate targeted lists of companies for future sales outreach, and it has been invaluable in helping us stay up-to-date on our target market. The only difficulty we have had is that sometimes the search results can be overwhelming, but we have solved this problem by using filters to narrow down our searches.

Market Map

Don't let data overwhelm you – map out the market and review the information with ease using Crunchbase.

What this is

The market map is a visual representation of the companies in Crunchbase, organized by category. It's a great way to see which companies are leaders in their respective fields, and also to find new companies that might be worth pursuing. It also includes information on funding rounds, so you can see which companies are raising money and how much they're raising.

Why this matters

Crunchbase's market map is a great way to get an overview of the companies in a particular industry. It's also helpful for finding new companies that might be worth pursuing. The funding information is also very useful, as it can give you an idea of which companies are attracting investors and how much money they're raising. Moreover, the market map can also be used to find out which companies are leaders in their respective fields.

Our experience

We found the market map to be a very helpful tool for our work. It allowed us to quickly get an overview of the companies in a particular industry, and also helped us find new companies that we might not have otherwise considered. The funding information was also very useful, as it gave us insight into which companies were attracting investors and how much money they were raising.

However, we did encounter some difficulty when trying to find specific companies on the map. This was mostly due to the fact that there are so many companies represented on the map, and it can be difficult to find a particular company if you don't know its exact name or category. To solve this problem, we used the search function to filter the results by industry, country, etc.

Crunchbase Rank

Easily figure out which companies to watch with Crunchbase's ranking feature.

What this is

The Crunchbase Rank is a score that measures the relative popularity of a company on Crunchbase. It is calculated based on factors such as the number of times a company profile is viewed, how often it appears in search results, and other engagement metrics. This score is a good way to measure the relative popularity of companies in Crunchbase's database.

Why this matters

The Crunchbase Rank score can be useful for market intelligence because it measures how popular a company is on the platform. If a company is ranked highly, it means that people are searching for and viewing that company's profile frequently. This could be an indicator of interest in the company, and therefore it may be worth further research. Additionally, the CrunchBase Rank score can be used to compare different companies' popularity on Crunchbase.

Our experience

We found the Crunchbase Rank score to be useful for quickly assessing which companies are most popular on the platform. However, we did not find it to always accurately reflect our search results. For example, when we searched for tech companies in San Francisco, some of the results were ranked very high even though they were not tech companies or located in San Francisco. We solved this problem by using advanced search features to filter our results more accurately.

Pros & Cons Expand Collapse

Pros and cons of using Crunchbase for your market intelligence

Pros

  • Allow you to filter your results by geography, industry, funding, etc.
  • Data is always up-to-date and accurate.
  • The ability to save searches and receive updates.
  • See which companies are leaders in their respective fields
  • Find new companies that might be worth pursuing.

Cons

  • Search results can be overwhelming.
  • It can be difficult to find specific companies.
  • The rank score does not always accurately reflect search results.
Pricing Expand Collapse

Crunchbase pricing

$348.00 - Entry Level

$699.00 - Professional

$1,499.00 - Enterprise

The pricing for Crunchbase is expensive when compared to other market intelligence tools in the industry. However, it does offer a lot of features and data that other tools do not have. They also offer a free trial, which is helpful for users who want to try out the tool before committing to a subscription.

#22: Owler

4.3
Overview Expand Collapse

AlphaSense is a software tool that helps you find the most relevant information across all of your company's data. With smart searches, you can gain real-time insights into your business, identify trends and opportunities, and make better decisions faster. Moreover, the smart search engine is constantly learning and improving, so you can be confident that you're getting the most relevant and up-to-date results.

AlphaSense's Smart Tags are a way to automatically organize and categorize your search results. After you perform a search, the Smart Tags feature will analyze the results and apply tags that describe the content. For example, if you search for earnings reports, the Smart Tags feature will tag all of the results with Earnings Reports so you can easily find them later.

AlphaSense's AlphaViews is a way to quickly and easily see which companies have been talked about the most in earnings calls, research reports, and news stories. This is done by taking all of the transcripts from those sources and then sorting them by how often each company is mentioned. Moreover, you can filter the results by date, sector, and geography.

However, we have found that the AlphaViews feature can be a bit overwhelming at times and it can be difficult to find what you are looking for.

Access valuable market intelligence in realtime with Owler.

Conclusion

Compared to alternatives like Quid and ZoomInfo, Owler is more expensive. However, it does offer some unique features like competitor tracking and social media insights that may be worth the price for some businesses. Additionally, the free trial could be helpful for companies who want to try out the platform before committing to a subscription.

Owler ranks #22 on our list because it is an affordable option compared to other business intelligence tools, and offers some unique features that may be beneficial for companies who want to stay up-to-date on their competitors or track their social media activity.

Top Features Expand Collapse

Competitor Tracking

Create straightforward lists to track companies and receive notifications every time they make their moves with Owler.

What this is

Owler's Competitor Tracking feature allows users to input a list of companies and receive updates on those companies. The updates include things like new marketing posts, announcements, funding, partnerships, etc. This is a great way to stay up to date on competitors/ industry trends without having to invest lots of time updating competitive benchmarking docs.

Why this matters

Competitor tracking is important for companies in order to make informed decisions about their own business strategies. It can be difficult and time-consuming to keep up with all of the latest news and developments from competing companies, but Owler's Competitor Tracking feature makes it easy. This way, you can be confident that you are always aware of what your competitors are doing and how it might impact your own business.

Our experience

We found Owler's Competitor Tracking feature to be very helpful in our work. We were able to easily input a list of companies we wanted to track and receive updates on them on a daily basis. This was a great way to stay up-to-date on what our competitors were doing without having to invest a lot of time in research.

The only difficulty we had was that sometimes the information provided by Owler was inaccurate or out-of-date. However, we were able to solve this problem by cross-referencing the information with other sources.

Company Research & News Feed

Stay updated on your leads with Owler's company research and newsfeed feature.

What this is

Owler's Company Research & News Feed is a feature that allows users to follow specific companies and receive updates about those companies in their news feeds. The news feed includes information about new marketing posts, announcements, funding, partnerships, etc. for the companies that are being followed. Additionally, users can set up alerts for specific companies so that they will be notified when there are new developments with those companies.

Why this matters

This feature is important for companies that want to stay up-to-date on their competitors or potential partners. By following specific companies and receiving updates about them in their news feeds, users can easily keep track of what those companies are doing and how they are developing over time.

Moreover, the ability to set up alerts for specific companies means that users will always be aware of any new developments with those companies, and can take appropriate action accordingly.

Our experience

We have found Owler's Company Research & News Feed to be a valuable tool for staying up-to-date on our competitors' activities. The news feed is easy to use and navigate, and we appreciate being able to set up alerts for specific companies so that we are always aware of any new developments.

One difficulty we have encountered is that sometimes the news feed can be overwhelming, with too many updates from different companies all at once. To solve this problem, we have created a system whereby we only check the news feed once per day at a designated time, in order to stay focused and avoid information overload.

Social Media Tracking

What this is

Owler's Social Media Tracking feature provides users with insights into how their social media activity compares to that of their competitors. The platform uses data from over 80 million sources, including Twitter, Facebook, LinkedIn, and Instagram, to provide users with detailed reports on metrics such as posts per day, followers' growth rate, engagement rate, and more.

Why this matters

In today's business landscape, it is more important than ever to have a strong social media presence. This feature allows users to quickly and easily see how their social media activity stacks up against that of their competitors, helping them to make informed decisions about where to focus their efforts. Additionally, the detailed reports provided by this feature can be helpful in identifying areas of opportunity or weakness.

Our experience

We used Owler's Social Media Tracking feature to track the social media activity of our top competitors. We found the platform easy to use and were able to generate detailed reports with just a few clicks.

One difficulty we encountered was that some of the data points did not seem accurate when compared with other sources. However, we were able to solve this problem by contacting customer support who helped us troubleshoot the issue.

Pros & Cons Expand Collapse

Pros and cons of using Owler for your market intelligence

Pros

  • Automatically organizes and categorizes search results.
  • Daily snapshots of relevant news and updates.
  • Many search filter options for identifying target companies within certain criteria.
  • Coverage of smaller-size businesses.
  • Flexible tool that seems very user-friendly so far.

Cons

  • A lot of the company data is user-sourced so sometimes it's out of date.
  • Can be overwhelming at times and difficult to find what you're looking for.
  • The free plan is limited to a number of companies you can follow.
Pricing Expand Collapse

Owler pricing

$499/month for the Standard Plan

$799/month for the Premium Plan

$999+/custom Enterprise Plans

The entry-level price is expensive compared to other market intelligence tools. However, it is affordable compared to other business intelligence tools. Owler does have a free trial, but you have to get a quote for pricing.

#23: AlphaSense

4.8
Overview Expand Collapse

Owler is a software tool that provides users with insights into their competitors' social media activity. The platform uses data from over 80 million sources, including Twitter, Facebook, LinkedIn, and Instagram, to provide users with detailed reports on metrics such as posts per day, followers' growth rate, engagement rate, and more.

Owler is unique among other market intelligence tools in its ability to track social media activity. This feature provides users with valuable insights into how their social media presence compares to that of their competitors. Additionally, the detailed reports generated by this feature can be helpful in identifying areas of opportunity or weakness.

However, one difficulty we encountered while using Owler was that some of the data points did not seem accurate when compared with other sources. We were able to solve this problem by contacting customer support who helped us troubleshoot the issue.

Know everything you need to know about your competitors, including their past and upcoming events, media coverage, and more with AlphaSense.

Conclusion

Compared to alternatives like Factiva, Hoovers, and Morningstar Direct, AlphaSense is more expensive. However, it offers more features and benefits than these alternatives. For example, the smart search feature is very powerful and can save a lot of time when searching for information.

Additionally, the Smart Tags feature helps you organize and find your search results more easily. Overall, we believe that AlphaSense is worth the price for companies that want to do market intelligence because of its many features and benefits.

AlphaSense ranks #23 on our list because it provides users with valuable insights into their competitors' social media activity. The platform uses data from over 80 million sources to provide users with detailed reports on metrics such as posts per day, followers' growth rate, engagement rate, and more. Additionally, the smart search feature is very powerful and can save a lot of time when searching for information.

Top Features Expand Collapse

Smart Searches

Find the best match for your searches with AlphaSense's smart navigation and search feature.

What this is

AlphaSense's smart search is a powerful search engine that helps you find the most relevant information across all of your company's data. With smart searches, you can gain real-time insights into your business, identify trends and opportunities, and make better decisions faster. Moreover, the smart search engine is constantly learning and improving, so you can be confident that you're getting the most relevant and up-to-date results.

Why this matters

The smart search feature is important for a company that wants to do market intelligence because it allows you to quickly and easily find the most relevant information about your industry.

With this feature, you can stay on top of your industry coverage and make sure that you know about news/activities/developments before your clients and competitors. This provides a significant competitive advantage in terms of being able to read the markets and stay ahead.

Our experience

We have found AlphaSense's smart search feature to be incredibly useful for our work in market intelligence. It has saved us a lot of time by allowing us to quickly find relevant information across all of our data sources.

However, we have also found that the smart search engine can sometimes be too powerful, resulting in too many results (often unrelated) being returned for a given query. To solve this problem, we have learned to use the various filters available within AlphaSense (e.g., date range, source type, etc.) to narrow down the results and find what we're looking for.

Smart Tags

Seamlessly add tags and monitor synonyms with AlphaSense.

What this is

AlphaSense's Smart Tags are a way to automatically organize and categorize your search results. After you perform a search, the Smart Tags feature will analyze the results and apply tags that describe the content.

For example, if you search for earnings reports, the Smart Tags feature will tag all of the results with Earnings Reports so you can easily find them later. Moreover, you can use the Smart Tags feature to filter your search results so you only see what you're looking for.

Why this matters

The Smart Tags feature is useful because it helps you organize and find your search results more easily. With this feature, you don't have to manually tag each result, which would be time-consuming and difficult. Instead, the Smart Tags feature does it for you automatically, which saves time and makes it easier to find what you're looking for. Additionally, the Smart Tags feature can be used to filter your search results, so you only see the results that are relevant to you.

Our experience

We have found the Smart Tags feature to be very useful in organizing and finding our search results. We especially like how we can use the tags to filter our results so we only see what's relevant to us.

One difficulty we had was that sometimes the tags were not applied correctly or completely. For example, if we searched for earnings reports but one of the documents did not mention earnings explicitly, it would not get tagged with Earnings Reports. However, this is not a major problem because we can still find those documents using other methods (such as keywords).

AlphaViews

Easily see important data with AlphaSense's smart views function.

What this is

AlphaSense's AlphaViews is a way to quickly and easily see which companies have been talked about the most in earnings calls, research reports, and news stories. This is done by taking all of the transcripts from those sources and then sorting them by how often each company is mentioned. Moreover, you can filter the results by date, sector, and geography.

Why this matters

This is useful for a company that wants to do market intelligence because it enables them to quickly and easily see which companies are being talked about the most. This can help them make better investment decisions and also keep track of their competitors. Additionally, this feature can also help corporate employees and their advisors to remain informed in real time about how customers, suppliers, and competitors are performing.

Our experience

We have used AlphaSense's AlphaViews feature to quickly and easily see which companies have been talked about the most in earnings calls, research reports, and news stories. This has helped us make better investment decisions and also keep track of our competitors.

Additionally, this feature has also helped us to remain informed in real time about how customers, suppliers, and competitors are performing. However, we have found that the AlphaViews feature can be a bit overwhelming at times and it can be difficult to find what you are looking for.

Pros & Cons Expand Collapse

Pros and cons of using AlphaSense for your market intelligence

Pros

  • Allows users to input a list of companies and receive updates on them.
  • Provides users with insights into how their social media activity compares to that of their competitors.
  • Offers search filter options to help users find companies.
  • Delivers daily snapshots of relevant news and updates.

Cons

  • The free plan is limited to the number of companies users can follow.
  • The platform uses data from over 80 million sources, which can be overwhelming.
Pricing Expand Collapse

AlphaSense pricing

$3,600/year for a single user.

$7,200/year for two users.

$10,800/year for three users.

$14,400/year for four users.

The price is expensive when compared to other market intelligence tools on the market. However, it is affordable when considering the features and benefits that AlphaSense offers its users. They do have a free trial available, but you must contact them for pricing quotes.

#24: AroundDeal

4.6
Overview Expand Collapse

AroundDeal is a software tool that provides users with accurate and up-to-date contact information for potential customers. It includes a search engine that allows you to narrow down your results by location, industry, company size, and other criteria; a directory of companies with contact information for key decision-makers; and a tool for finding email addresses and phone numbers for specific contacts.

 AroundDeal's email finder is a particularly useful feature that allows you to quickly and easily find the email address of any person or company. This can save you a lot of time when trying to reach out to potential customers, as it ensures that your emails will be delivered to the right person.

The downside of AroundDeal is that it can be difficult to find contact information for certain types of companies (e.g., small businesses). Additionally, the free version of AroundDeal only provides five credits per month, which may not be enough for some users.

Overall, we found AroundDeal to be a helpful tool in our work. We were able to quickly and easily find the contact information we needed without having to waste time searching through various websites.

Seamlessly see and track companies that visit your website with AroundDeal.

Conclusion

Compared to alternatives like ZoomInfo and Hoovers, AroundDeal is more affordable and offers a free trial. ZoomInfo charges $79/month for their entry level price while Hoovers does not list their prices on their website but require you to get a quote.

In terms of features, all three market intelligence tools offer similar features such as lead generation, email finding, and insightful numbers. However, we found that AroundDeal's email finder was the most user-friendly and accurate out of the three options. Overall, we believe that AroundDeal is the best option for companies that want to do market intelligence on a budget.

AroundDeal ranks #24 on our list because it provides an affordable way for companies to do market intelligence. It offers a free trial so you can explore all its features before deciding whether to commit to a paid subscription; and it has helpful features like lead generation, email finding, and insightful numbers.

Top Features Expand Collapse

Email Finder

Find everyone and anyone's email with ease through AroundDeal.

What this is

AroundDeal's email finder is a tool that allows you to find the email address of any person or company. It works by searching the internet for publicly available information and then compiling it into a database. You can then search this database by name, job title, or company name to find the email address you are looking for.

Why this matters

This feature is important because it allows you to quickly and easily find the email addresses of your target market. This can save you a lot of time and effort when trying to reach out to potential customers. Additionally, it ensures that your emails will be delivered to the right person, as opposed to being blocked by spam filters or ending up in someone's junk mail folder.

Our experience

We have found this feature to be very useful in our work. We were able to quickly and easily find the contact information we needed without having to waste time searching through various websites.

The only difficulty we had was when trying to find the email address of someone who worked at a large company. In these cases, AroundDeal's email finder did not always have the most up-to-date information. However, we were able to solve this problem by using AroundDeal's Advanced Search feature, which allows you to search for specific keywords on a website.

Lead Generation

Effortlessly generate leads with AroundDeal's efficient lead generation tools.

What this is

AroundDeal's Lead Generation feature is a set of tools designed to help you find and contact potential customers. It includes a search engine that allows you to narrow down your results by location, industry, company size, and other criteria; a directory of companies with contact information for key decision-makers; and a tool for finding email addresses and phone numbers for specific contacts.

Why this matters

The Lead Generation tool is useful for companies that want to do market intelligence because it provides a way to find and contact potential customers. It can help you save time by allowing you to search for leads in a specific location, industry, or company size; and it can help you overcome the hurdle of getting contact information for key decision-makers. Moreover, the tool can help you find email addresses and phone numbers for specific contacts, which can be very helpful in getting around gatekeepers.

Our experience

We used AroundDeal's Lead Generation tool to search for leads in a specific location. We were able to narrow down our results by industry, company size, and other criteria; and we were able to find contact information for key decision-makers.

We also used the tool to find email addresses and phone numbers for specific contacts. The process was straightforward and easy to use; however, we did have some difficulty finding contact information for certain types of companies (e.g., small businesses).

Insightful Numbers

What this is

Insightful numbers is a feature that allows users to see contact information for prospects, including their phone number and email address. The user can also see the contact's title, company size, and location. This feature is useful for companies that want to do market intelligence because it allows them to quickly find and gather information about potential customers.

Why this matters

AroundDeal's insightful numbers feature is useful for companies that want to do market intelligence because it allows them to quickly and easily find contact information for potential customers. This feature is especially useful for salespeople who need to quickly gather information about potential customers in order to make sales calls.

Moreover, the feature is also useful for companies that want to do market research, as it allows them to quickly gather information about potential customers in order to better understand their needs and wants.

Our experience

We used AroundDeal's insightful numbers feature to quickly find contact information for potential customers. We found this feature to be very user-friendly and easy to use. Moreover, we found that the accuracy of the contact information was quite good.

However, we did encounter some difficulties when trying to search for specific types of customers (e.g., small businesses in a certain industry), but we were able to solve these problems by using AroundDeal's advanced search features.

Pros & Cons Expand Collapse

Pros and cons of using AroundDeal for your market intelligence

Pros

  • Helps find the email address of any person or company.
  • Searches the internet for publicly available information and then compiles it into a database.
  • Allows you to quickly and easily find the contact information you need.
  • Straightforward and easy to use.

Cons

  • May not always have the most up-to-date information.
  • Can be difficult to find contact information for certain types of companies.
  • The free version only provides five credits per month.
Pricing Expand Collapse

AroundDeal pricing

$69/month

$791.20/year for the entry level price.

This is considered affordable in the market for a tool that does market intelligence because it provides accurate and updated data regularly. AroundDeal offers a free trial so you can explore all its features before deciding whether to commit to a paid subscription. There is no need to get a quote for pricing as everything is laid out on the website clearly.

#25: Slintel

4.5
Overview Expand Collapse

Slintel is a software tool used for market intelligence. It has unique features that make it different from other tools available for this purpose. One of these features is the ability to search for executives with decision-making power in target accounts. Additionally, Slintel's proprietary data model analyzes all of the data in its platform to provide users with the most accurate and comprehensive results possible.

The drawback of this software is that direct dials/ mobile numbers are low in terms of coverage and accuracy. Another drawback is that the data model is not always 100% accurate, and there were a few times when it returned results that were not relevant to our search.

Overall, though, we found Slintel to be an incredibly useful tool for market intelligence.

Efficiently target executives and other important prospects with Slintel.

Conclusion

Compared to alternatives like ZoomInfo and Hoovers, Slintel is more expensive. However, what you get in return is a platform that offers unique features like the ability to search for executives with decision-making power in target accounts and a proprietary data model that analyzes all of the data in its platform to provide users with the most accurate and comprehensive results possible.

Additionally, Slintel's sales intelligence software integrates with popular CRMs, making it easy for sales teams to keep track of their leads and follow up with them effectively.

Slintel ranks #25 on our list because it is an incredibly powerful market intelligence tool that offers unique features not found on other platforms. Although it is more expensive than some of its competitors, we believe that the extra cost is worth it for companies who need to make sure they are targeting the right companies with their marketing and sales efforts.

Top Features Expand Collapse

Sales Intelligence

Don't let your leads stay cold – use Slintel's sales intelligence feature to better understand your customers and see opportunities as they come.

What this is

Sales intelligence is the process of gathering and analyzing data to help sales teams identify new opportunities, better understand their customers, and close more deals. Slintel’s sales intelligence software offers a number of features that make it easy for sales teams to find and track potential customers, including a powerful search engine, detailed contact information, account-based marketing tools, and real-time insights.

Additionally, Slintel’s sales intelligence platform integrates with popular CRMs, making it easy for sales teams to track their progress and follow up with leads.

Why this matters

Sales intelligence is critical for sales teams that want to close more deals and grow their business. With Slintel’s sales intelligence platform, sales teams can quickly find and track potential customers, get detailed contact information, and see real-time insights into their progress. Additionally, Slintel’s sales intelligence software integrates with popular CRMs, making it easy for sales teams to keep track of their leads and follow up with them effectively.

Our experience

We used Slintel's Sales Intelligence software to help us find new potential customers and better understand our current ones. The search engine was very powerful and allowed us to easily find the right contacts within companies. The integration with our CRM made it easy to keep track of our progress and follow up with leads effectively.

However, we did have some difficulty understanding some of the data at first, but customer service was extremely responsive in helping us solve that issue.

Technographic Data

Easily learn more about your competitors' technologies with Slintel.

What this is

Technographic data is information about the technology that a company uses. This can include what software they use, what kind of hardware they have, and how they use technology in general.

It can also include information about a company's digital footprint, such as its social media presence and website traffic. Moreover, it can tell you what kind of technology a company is interested in, based on their online behavior.

Why this matters

This data is important because it can help you understand what kind of problems a company is trying to solve with technology. This can help you sell them your product or service as a solution.

Additionally, this data can help you understand how likely a company is to be interested in your product or service, based on their use of similar products and services in the past. Finally, this data can help you segment companies into different groups so that you can target them more effectively with your marketing and sales efforts.

Our experience

We used Slintel's technographic data to research the software that our target companies were using. We also used it to segment our target companies into different groups so that we could more effectively market and sell to them.

We found the technographic data to be very accurate and helpful in our work. However, we did have some difficulty understanding all of the data that was available. We solved this problem by reaching out to Slintel's customer support team, who were very helpful and responsive.

Proprietary Data Model

Want to ensure your data is always accurate and comprehensive? Try Slintel!

What this is

Slintel's proprietary data model analyzes all of the data in its platform to provide users with the most accurate and comprehensive results possible. The data model takes into account a number of factors, including company size, industry, location, and more. Moreover, the data model is constantly being updated and improved to ensure that users always have access to the most up-to-date information.

Why this matters

The proprietary data model is what makes Slintel's platform so powerful. By taking into account a number of different factors, the platform is able to provide users with results that are far more accurate than what other market intelligence tools on the market can offer. This is especially important for companies who need to make sure they are targeting the right companies with their marketing and sales efforts.

Our experience

We used Slintel's proprietary data model to help us target new companies for our marketing campaigns. We were able to quickly identify a number of potential leads that fit our criteria, and we were also able to get a better sense of each company's size, industry, and location. This helped us narrow down our list of potential targets considerably, and we were ultimately very pleased with the results we achieved.

However, we did find that the data model was not always 100% accurate, and there were a few times when it returned results that were not relevant to our search. Overall, though, we found the data model to be incredibly useful and would definitely recommend it to others.

Pros & Cons Expand Collapse

Pros and cons of using Slintel for your market intelligence

Pros

  • Offers a powerful search engine.
  • Detailed contact information.
  • Integrates with popular CRMs.
  • Real-time insights into sales progress.
  • Technographic data is accurate and helpful.

Cons

  • Direct dials/ mobile numbers have low coverage and accuracy.
  • The data model is not always 100% accurate.
  • Can be difficult to understand all of the data that is available.
Pricing Expand Collapse

Slintel pricing

$2,000/month for the Standard plan

$3,500/month for the Professional plan

$5,000/month for the Enterprise plan

The price is expensive when compared to other market intelligence tools. However, Slintel offers a free trial and you only have to get a quote for pricing if you want to purchase the Enterprise plan.

#26: KickFire

4.1
Overview Expand Collapse

KickFire is a software tool that provides market intelligence. It offers features such as live tracking, account-based marketing, and segmented reporting. These features allow companies to understand their target market, connect with potential leads, and tailor their marketing efforts for maximum impact.

KickFire is unique among other market intelligence tools because of its focus on helping companies understand their target market and connect with potential leads. Additionally, its segmented reporting feature allows companies to customize reports based on specific criteria, which makes it easier to collaborate on marketing strategies.

The only downside to KickFire is that it can be difficult to understand how to use all of its features at first. However, there are helpful video tutorials on the website that walk users through each feature step-by-step. Overall, we believe that KickFire is a valuable tool for companies who want to gain insights into their target market and connect with potential leads.

Always receive complete and detailed market data with KickFire.

Conclusion

Compared to alternatives like HubSpot, Marketo, and Pardot, KickFire is more expensive. However, it offers unique features such as live tracking, account-based marketing, and segmented reporting that make it a valuable tool for companies who want to gain insights into their target market and connect with potential leads.

KickFire ranks #26 on our list because its focus on helping companies understand their target market and connect with potential leads makes it a valuable tool for gaining insights into the marketplace. Additionally, its segmented reporting feature allows companies to customize reports based on specific criteria, which makes it easier to collaborate on marketing strategies.

Top Features Expand Collapse

Live Tracking

Get ahead of the competition by tracking your leads live with KickFire.

What this is

KickFire's Live Tracking feature allows you to see in real time which companies are visiting your website. You can also see what pages they're viewing, how long they're on each page, and where they came from (e.g., a Google search or another website). Moreover, you can set up alerts so that you're notified immediately when a high-value target visits your site.

Why this matters

Being able to see which companies are visiting your website is critical for understanding who your target market is and what they're interested in. It also allows you to connect with potential leads quickly before they move on to another company's website.

Additionally, the Live Tracking feature can be helpful for troubleshooting technical issues on your website (e.g., if you notice that traffic from one particular source has suddenly dropped off).

Our experience

We found KickFire's Live Tracking feature to be very user-friendly and intuitive. We were able to easily set up tracking for our website and receive alerts whenever a high-value target visited our site.

The only difficulty we had was trying to track visitors from certain countries where there are restrictions on collecting data (e.g., China). However, we were able to solve this problem by using a VPN service.

Account-Based Marketing

Don't blindly gather market intelligence – use KickFire's ABM approach for better results!

What this is

KickFire's Account-Based Marketing (ABM) feature is a tool that allows companies to target specific accounts and prospects with targeted content. The ABM feature includes account scoring, which assigns a score to each account based on factors such as website activity, company size, location, and industry. It also has an account dashboard, which provides an overview of all the activities associated with an account.

Why this matters

The ABM feature is useful for companies because it allows them to focus their marketing efforts on specific accounts that are more likely to convert into customers. The account scoring function helps identify these high-potential accounts so that companies can prioritize their outreach efforts accordingly.

Additionally, the dashboard provides valuable insights into what content or messages are resonating with prospects at each stage of the buyer's journey. This information can be used to further customize marketing campaigns for maximum impact.

Our experience

We have found KickFire's ABM features to be very helpful in our work targeting specific accounts and leads. The ability to score potential customers has been particularly useful in prioritizing our outreach efforts.

We did encounter some difficulty when first using the dashboard due to its complex interface. However, we were able to overcome this obstacle by watching the tutorial videos provided by KickFire. These tutorials helped us better understand how to use the dashboard and extract valuable insights from it.

Segmented Reporting

Say goodbye to confusing analysis and hello to wonderfully segmented reports with KickFire.

What this is

The segmented reporting feature allows users to create customized reports based on specific criteria, such as website visitors from a certain country or region, or those who viewed a particular page on the site. This is useful for understanding which areas of the website are most popular with certain groups of visitors, and for tailoring marketing efforts accordingly. Moreover, the reports can be exported and shared with others in the company.

Why this matters

This feature is important for companies that want to do market intelligence because it allows them to understand which areas of their website are most popular with certain groups of visitors. This information can then be used to tailor marketing efforts accordingly. In addition, the segmented reports can be exported and shared with others in the company, which makes it easier to collaborate on marketing strategies.

Our experience

We found this feature to be very useful for understanding which areas of our website were most popular with certain groups of visitors. We were able to use this information to tailor our marketing efforts accordingly. Moreover, we found that the segmented reports could be easily exported and shared with others in the company, which made collaboration on marketing strategies much easier.

However, we did have some difficulty understanding how to create the customized reports at first. Luckily, there is a helpful video tutorial on the KickFire website that walks users through the process step-by-step.

Pros & Cons Expand Collapse

Pros and cons of using KickFire for your market intelligence

Pros

  • Allows you to see in real-time which companies are visiting your website.
  • Live tracking can be helpful for troubleshooting technical issues on your website.
  • Allows you to understand which areas of your website are most popular with certain groups.
  • Reports can be exported and shared with others in the company.
  • Helps companies understand their target market and connect with potential leads.

Cons

  • Can be difficult to understand how to use all of its features at first.
  • May miss who specifically is visiting sometimes.
Pricing Expand Collapse

KickFire pricing

$2,499/month (or $24,990/year) for the Professional plan

$4,999/month (or $49,990/year) for the Enterprise plan

The Professional plan is expensive but includes a lot of features. The Enterprise plan is even more expensive but includes more features. If you want to try KickFire before you buy it, they offer a free 14-day trial. You'll need to get a quote from them to find out the pricing for the Quote-Based plans.

#27: bant.io

4.4
Overview Expand Collapse

The Look-alike Modeler is a feature that allows you to find new leads that are similar to your current customers, while the Email Outreach Module is a tool that helps you automatically send emails to your leads, and Webhooks is an API that allows for two-way communication between Bant.io and another application, such as a CRM system.

Bant.io is unique in market intelligence because it provides features that other software tools do not have, or that are difficult to find in one tool. For example, the Look-alike Modeler is a valuable tool for finding new leads, and the Email Outreach Module makes it easy to track lead engagement.

However, one downside of Bant.io is that it can be difficult to understand how to use all of the features at first. Additionally, the tool does not have a 100% customer satisfaction rating but this is likely due in part to the complex nature of market intelligence.

Overall, we believe that Bant.io is a valuable tool for companies looking for assistance with market intelligence.

Enjoy effortless market data collection and monitoring with bant.io.

Conclusion

Compared to alternatives like SalesIntel, Bant.io is more expensive. However, it does offer some features that SalesIntel does not have - such as the Look-alike Modeler and Email Outreach Module. Additionally, bant.io's Webhooks are a valuable tool for automation and ensuring accuracy between different systems.

bant.io ranks #27 on our list because it provides unique features that other market intelligence tools do not have, or that are difficult to find in one tool. While the pricing is expensive compared to alternatives, the free trial allows you to try out the tool before making a commitment.

Top Features Expand Collapse

Look-alike Modeler

Make lead generation easier with bant.io's look-alike modeler, highly visual dashboard, and more!

What this is

The Look-alike Modeler is a feature that allows you to find new leads that are similar to your current customers. You can upload a list of your current customers, and the Look-alike Modeler will find new leads that have similar characteristics. Moreover, you can use the Look-alike Modeler to find new leads in similar industries or markets.

Why this matters

The Look-alike Modeler is a powerful tool for market intelligence because it allows you to quickly and easily find new leads that are similar to your current customers. This is useful because it means that you can target your marketing efforts toward a group of people who are more likely to be interested in your product or service. Additionally, this feature saves you time by doing the work of finding similar leads for you.

Our experience

We used the Look-alike Modeler to find new leads for our company in the financial services industry. We found that the Look-alike Modeler was very effective in finding new leads that were similar to our current customers.

However, we did have some difficulty understanding how to use all of the features of the Look-alike Modeler at first. After spending some time reading through the documentation, we were able to figure out how to use all of the features and we were able to find new leads very effectively.

Email Outreach Module

Set up campaigns and sit back as bant.io automatically sends your emails.

What this is

The Email Outreach Module is a tool that helps you automatically send emails to your leads. You can customize the email templates, and the tool will track when your leads open and click on the links in your emails. Moreover, you can schedule your email campaigns and measure their performance.

Why this matters

The Email Outreach Module is a valuable tool for companies that want to do market intelligence because it allows you to automatically send emails to your leads and track their engagement. This way, you can gauge the interest of your leads and follow up with them accordingly. Additionally, the ability to customize email templates means that you can tailor your messages to fit your lead's needs.

Our experience

bant.io's Email Outreach Module was a valuable tool for our work. It allowed us to automatically send emails to our leads and track their engagement. This way, we were able to gauge the interest of our leads and follow up with them accordingly. Additionally, the ability to customize email templates meant that we could tailor our messages to fit our lead's needs.

One difficulty we had was finding the right balance between customization and automation. We wanted to make sure that each email felt personal, but we also didn't want to spend too much time editing each template. To solve this problem, we created a few different versions of each email template and then used the tool's built-in scheduling function to send them out at different intervals.

Webhooks

What this is

A webhook is an API that allows for two-way communication between Bant.io and another application. This means that when a lead is generated on Bant, the information can be automatically sent to the customer's CRM system (or any other third-party application) in order to keep everything updated in real-time.

Additionally, this also means that when a change is made in the CRM system (for example, if a lead is contacted or moved down the sales funnel), that change can be reflected back on Bant.io as well.

Why this matters

Webhooks are important because they automate processes and help to ensure accuracy by eliminating potential human error. They also save time by automating tasks that would otherwise need to be done manually - meaning your team can focus their energy elsewhere. Finally, webhooks create transparency between different systems which leads to improved collaboration across teams.

Our experience

Webhooks are a great way to ensure that information is being shared accurately and efficiently between Bant.io and your CRM system. We've found them to be especially helpful in keeping our sales team updated on new leads as they come in, as well as ensuring that any changes made in the CRM system are reflected back on Bant (for example, if a lead is contacted or moved down the funnel).

The only difficulty we've had with webhooks is setting them up; however, our account manager was able to walk us through the process and we were able to get everything set up relatively easily.

Pros & Cons Expand Collapse

Pros and cons of using bant.io for your market intelligence

Pros

  • Powerful tool for finding new leads.
  • Allows you to automatically send emails and track engagement.
  • Automates processes, saves time, and helps ensure accuracy.
  • Creates transparency between different systems which leads to improved collaboration across teams.

Cons

  • Can be difficult to understand how to use all of the features at first.
  • The tool does not have a 100% customer satisfaction rating.
Pricing Expand Collapse

bant.io pricing

$500/month

The pricing for bant.io is expensive compared to other market intelligence tools in the market. However, they do offer a free trial so you can try out the tool before you commit to it. You will need to get a quote from them for specific pricing information.

#28: TAMI

4.3
Overview Expand Collapse

TAMI is a software tool that helps users with market intelligence. It provides accurate and up-to-date data on companies, industries, and markets. TAMI also offers sales intelligence features to help users improve their sales performance. Additionally, the tool has industry segmentation capabilities to help users understand different types of companies and identify potential new markets.

However, there are some drawbacks to using TAMI. One is that the industry classification codes are not always accurate. Additionally, the tool does not have a direct connection to Salesforce, so users will need to export their data into Salesforce manually.

Despite these drawbacks, TAMI is still a useful tool for market intelligence and sales intelligence. It is user-friendly and offers a wide range of features that can be very helpful for companies looking to improve their performance in today's competitive marketplace.

Track companies' statistics with ease through TAMI.

Conclusion

Compared to alternatives like Hoovers, Zoominfo, and Crunchbase, TAMI is more expensive. Hoovers starts at $99/month while Zoominfo and Crunchbase start at $79/month. All three of these alternatives offer similar features to TAMI such as market sizing, sales intelligence, industry segmentation, etc.

However, they all have their own unique selling points that may make them a better fit for certain companies. For example, Hoovers offers a free trial while Zoominfo has a pay-as-you-go pricing model which could be beneficial for companies that don't want to commit to a long-term contract.

TAMI ranks #28 on our list because it is a user-friendly software tool that helps users with market intelligence by providing accurate and up-to-date data on companies, industries, and markets. Additionally, the sales intelligence feature can help improve sales performance however there are some drawbacks like not having a direct connection to Salesforce or the industry classification codes not being always accurate.

Top Features Expand Collapse

Market Sizing

Effortlessly size up the market to know what you're up against with TAMI.

What this is

The Market Sizing feature allows users to research and size a market for their product or service. This is done by entering the product or service name and selecting relevant filters such as geography, industry, company size, etc. Once the user has entered this information, TAMI will generate a report that includes the total addressable market size, along with breakdowns of each segment.

Why this matters

Market sizing is important for companies because it allows them to understand the potential opportunity for their product or service. This information can then be used to make decisions about where to focus their resources, such as sales and marketing efforts. Additionally, market sizing can help a company better understand its competitive landscape and position itself against other players in the market.

Our experience

We used TAMI's Market Sizing feature to research the addressable market size for our client's product. We found this feature to be very user-friendly and were able to quickly generate a report with detailed segmentation.

The only difficulty we had was that some of the filters did not seem to work correctly, but we were able to solve this by contacting TAMI's customer support team who helped us troubleshoot the issue.

Sales Intelligence

Conduct your market research with confidence through TAMI's sales intelligence feature.

What this is

Sales intelligence is the process of gathering and analyzing data to help a company improve its sales performance. This can include things like market research, customer analysis, competitor analysis, and so on. This data can be used to help a company formulate sales strategies, target new markets, and improve its overall sales performance.

Why this matters

Having accurate and up-to-date sales intelligence is critical for any company that wants to stay competitive in today's marketplace. Without this data, it would be very difficult for a company to make informed decisions about where to focus its resources or how to adapt its sales strategies. Moreover, this data can help a company identify new opportunities and markets that it may not have been aware of before.

Our experience

We used TAMI's sales intelligence features to help us gather data about our target market and customers. This included things like customer surveys, interviews, focus groups, and so on. We found this data to be very helpful in understanding our target market better and formulating more effective sales strategies.

One difficulty we had was finding reliable sources of information for some of the less developed markets we were targeting. However, we were able to solve this problem by working with local partners who could provide us with the necessary data.

Industry Segmentation

Easily research competitors with TAMI's industry segmentation function.

What this is

Industry Segmentation is a way of classifying companies based on their primary business activity. This classification can be used to identify potential customers, understand trends within an industry, or compare different industries against each other. There are many different ways of segmenting industries, but the most common method is by Standard Industrial Classification (SIC) code.

Why this matters

Having accurate and up-to-date information on industry segments is critical for any company that wants to do market intelligence. Knowing which industries are growing or shrinking can help a company make strategic decisions about where to allocate resources. Additionally, understanding which companies are in which industry segments can help a company target its sales and marketing efforts more effectively.

Our experience

We used TAMI's Industry Segmentation feature to help us understand the different types of companies that were active in our target market. This was particularly useful for understanding which industries were under-represented in our customer base. We also found that we could use this information to identify potential new markets for our products and services.

One difficulty we had was that the industry classification codes were not always accurate, but we were able to overcome this by doing a manual search for each company on TAMI's website.

Pros & Cons Expand Collapse

Pros and cons of using TAMI for your market intelligence

Pros

  • Offers a wide range of features
  • User-friendly interface
  • Can be very helpful for companies looking to improve their performance.

Cons

  • The industry classification codes are not always accurate.
  • May be difficult to find reliable sources of information for some of the less developed markets.
Pricing Expand Collapse

TAMI pricing

$4,000 for the first 6 months, then $8,000/year after that.

This price is expensive compared to other market intelligence tools on the market. However, TAMI does offer a free trial which is helpful. You do have to get a quote for pricing though so it's difficult to compare pricing options without speaking to someone from TAMI directly.

#29: Enlyft

4.4
Overview Expand Collapse

Enlyft is a software tool that provides market intelligence for account-based marketing. It allows users to select specific companies to target with their marketing efforts based on criteria such as size, industry, location, and more. Enlyft also provides intelligence about those accounts, including information about the decision-makers at those companies and what technology they use.

Enlyft's account-based marketing feature is unique in that it allows users to save time and money by targeting only the most relevant companies for their product or service. Additionally, the Surging Interests feature helps users keep up with the latest trends and target their marketing efforts accordingly.

Finally, Enlyft's market segmentation tool quickly and easily identifies companies that match your ideal customer profile (ICP), which is essential for any successful marketing or sales campaign.

The downside to Enlyft is that it can be difficult to keep track of all of the different keywords and their usage rates. Additionally, the market segmentation tool can be difficult to use at first. However, Enlyft's customer service team is very responsive and helps users to understand how to use the tool so that they can get the most out of it.

Quickly find companies that match your preferences and save your searches with Enlyft.

Conclusion

Compared to alternatives like ZoomInfo and DiscoverOrg, Enlyft is very affordable. ZoomInfo charges $1,500 per month for their platform, while DiscoverOrg charges $3,000 per month. Enlyft's pricing is much more reasonable at just $900 per month. Additionally, Enlyft offers a free trial so that you can try the platform before you commit to it.

Enlyft ranks #29 on our list because of its affordability and features. Its account-based marketing feature allows users to save time and money by targeting only the most relevant companies for their products or service.

Additionally, the Surging Interests feature helps users keep up with the latest trends and target their marketing efforts accordingly. Finally, Enlyft's market segmentation tool quickly and easily identifies companies that match your ideal customer profile (ICP), which is essential for any successful marketing or sales campaign.

Top Features Expand Collapse

Account-Based Marketing

Get ahead of the market intelligence game through Enlyft's account-based marketing approach.

What this is

Enlyft's account-based marketing feature allows you to target specific companies with your marketing efforts. You can select the accounts you want to target based on criteria such as size, industry, location, and more.

Once you've selected the accounts you want to target, Enlyft will provide intelligence about those accounts, including information about the decision-makers at those companies and what technology they use.

Why this matters

Account-based marketing is a very targeted approach to marketing, and it can be very effective in terms of generating leads and closing deals. However, it can also be time-consuming and expensive if not done correctly. With Enlyft's account-based marketing feature, you can save time and money by targeting only the most relevant companies for your product or service.

Our experience

We used Enlyft's account-based marketing feature to target companies in our industry that were using outdated software. We were able to quickly and easily identify the decision-makers at those companies and reach out to them with our sales pitch. We found that this was a very effective way to generate leads and close deals.

However, we did run into some difficulties when trying to target companies that were not using Enlyft's software. We solved this problem by reaching out to Enlyft's customer service team, who was very helpful in providing us with the information we needed.

Surging Interests

Find out what your customers look for through Enlyft's surging interest monitor.

What this is

Surging Interests are keywords that have been showing a significant increase in usage over the past week. This feature allows you to see which keywords are being used more frequently so that you can target your marketing and sales efforts accordingly. Moreover, you can use these keywords to create targeted content that will be more likely to be seen by potential customers.

Why this matters

This feature is important because it allows companies to keep up with the latest trends and target their marketing efforts accordingly. By knowing which keywords are being used more frequently, you can adjust your strategy to make sure that you're reaching the right people at the right time. Additionally, this information can be used to create targeted content that will reach a larger audience.

Our experience

We found this feature to be helpful in targeting our marketing efforts. We were able to see which keywords were being used more frequently and adjust our strategy accordingly. Additionally, we used this information to create targeted content that was more likely to be seen by potential customers.

However, we did find it difficult to keep track of all of the different keywords and their usage rates. To solve this problem, we created a spreadsheet where we tracked all of the different keywords and their usage rates over time.

Market Segmentation

Create target profiles and seamlessly segment your results with Enlyft.

What this is

Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing programs.

Enlyft's market segmentation tool allows you to quickly and easily identify companies that match your ideal customer profile (ICP). You can specify criteria such as industry, company size, location, technology stack, and more. Enlyft will then provide you with a list of companies that match those criteria.

Why this matters

Knowing your ICP is essential for any successful marketing or sales campaign. By using Enlyft's market segmentation tool, you can be sure that you are targeting the right companies with your message. This will save you time and money by ensuring that your campaigns are focused on the right audience. In addition, this feature can help you to better understand your target market so that you can tailor your products and services to meet their needs.

Our experience

We used Enlyft's market segmentation tool to quickly and easily identify companies that match our ICP. We were able to specify criteria and Enlyft provided us with a list of companies that match those criteria. This feature saved us time and money by ensuring that our campaigns were focused on the right audience.

In addition, this feature helped us to better understand our target market so that we can tailor our products and services to meet their needs. However, we did have some difficulty understanding how to use the tool at first. Enlyft's customer service team was very responsive and helped us to understand how to use the tool so that we could get the most out of it.

Pros & Cons Expand Collapse

Pros and cons of using Enlyft for your market intelligence

Pros

  • Account-based marketing feature saves time and money.
  • Surging Interests feature helps keep up with latest trends.
  • Market segmentation tool quickly and easily identifies companies that match ICP.
  • Customer service team is responsive and helpful.

Cons

  • Can be difficult to keep track of all keywords and their usage rates.
  • Market segmentation tool can be difficult to use at first.
Pricing Expand Collapse

Enlyft pricing

$900 per month

$10,800 per year (Save $1,200)

$2,700 for 3 months

The Enlyft platform is very affordable in the market for a tool that does market intelligence. They offer a free trial and you can get a quote for pricing.

#30: Echobot

4.7
Overview Expand Collapse

Echobot is a software tool that helps companies track, measure, and analyze customer sentiment across the web. The tool monitors over 50 million websites and social media platforms in real time, including news sites, blogs, forums, and review sites.

The software provides users with a comprehensive overview of what is being said about their brand online, as well as detailed insights into how sentiment has changed over time. It also offers competitive analysis to help companies understand how they stack up against their rivals.

Echobot's Review Monitoring tool is unique because it offers such a comprehensive overview of customer sentiment online. Additionally, the platform's competitive analysis feature gives businesses valuable insights into how they are perceived in the market.

However, one drawback of the software is that it can be difficult to export data from the platform. Additionally, some users have reported that not all contacts are inserted into a list when they are added from a search results page. Nonetheless, Echobot's customer support team is available to help with any issues you may encounter.

Where do consumer sentiments currently lie in the market? Find out through Echobot!

Conclusion

Compared to alternatives like Meltwater, Echobot's monthly price is on the high end. However, it does offer a free trial period and you only have to get a quote for pricing if you want to purchase the tool.

Additionally, Echobot provides users with a comprehensive overview of what is being said about their brand online, as well as detailed insights into how sentiment has changed over time. It also offers competitive analysis to help companies understand how they stack up against their rivals. For these reasons, we believe that Echobot is worth the investment for businesses that are serious about market intelligence and staying ahead of the competition.

Echobot ranks #30 on our list because it is a software tool that helps companies track, measure, and analyze customer sentiment across the web. The tool monitors over 50 million websites and social media platforms in real-time, including news sites, blogs, forums, and review sites.

Top Features Expand Collapse

Open Rest API

Easily integrate Echobot with other apps through its open API feature!

What this is

Echobot's Open Rest API enables market intelligence software to be integrated into a company's existing systems and workflows. This feature allows for data to be collected from multiple sources and then analyzed in one central location. Additionally, the API enables companies to automate their market intelligence processes, which can save a lot of time and money.

Why this matters

The Open Rest API is important for companies that want to do market intelligence because it allows them to collect data from multiple sources and then analyze it in one central location. This can save a lot of time and money, and it can also help companies to automate their market intelligence processes. Moreover, the API can be used to integrate Echobot's market intelligence software into a company's existing systems and workflows.

Our experience

We have used the Open Rest API to collect data from multiple sources and then analyze it in one central location. This has saved us a lot of time and money, and it has also helped us to automate our market intelligence processes. Moreover, we have used the API to integrate Echobot's market intelligence software into our existing systems and workflows.

However, we have found that the documentation for this feature is sometimes difficult to understand. Nonetheless, we were able to overcome this difficulty by contacting customer support for assistance.

Advanced Filters

Create ideal customer profiles and easily watch them with Echobot's advanced search function.

What this is

The Advanced Filters feature allows you to filter your search results by a variety of criteria, including company size, location, industry, and more. This is helpful when you want to narrow down your list of potential customers or partners to those who are most likely to be interested in your product or service.

Why this matters

The ability to filter your results by multiple criteria ensures that you only see the most relevant results for your needs. This saves time and energy by allowing you to quickly find the companies that are the best match for what you're looking for. Additionally, it can help you avoid wasting time on companies that are not a good fit for your business.

Our experience

We have found the Advanced Filters feature to be very helpful in our work. It allows us to quickly find the companies that meet our specific criteria and then add them to our CRM software for further contact. We have also used it to create targeted lists of potential customers for our sales and marketing campaigns.

One difficulty we have encountered is that sometimes not all of the contacts are inserted into the list when we add them from a search results page. However, we have found that if we go back and re-add the contacts from the original search page, they will all be added correctly.

Review Monitoring

Monitor customer sentiment and reviews in realtime with Echobot!

What this is

Echobot's Review Monitoring tool helps companies track, measure, and analyze customer sentiment across the web. The tool monitors over 50 million websites and social media platforms in real time, including news sites, blogs, forums, and review sites.

The software provides users with a comprehensive overview of what is being said about their brand online, as well as detailed insights into how sentiment has changed over time. It also offers competitive analysis to help companies understand how they stack up against their rivals.

Why this matters

In today's digital world, it is more important than ever for companies to keep track of what is being said about them online. With Echobot's Review Monitoring tool, companies can quickly see what customers are saying about their brand and take action accordingly. This feature is especially useful for businesses that want to stay ahead of the competition by understanding how they are perceived in the market.

Our experience

We have used Echobot's Review Monitoring tool to track customer sentiment around our client's brands. The software was easy to use and provided us with valuable insights into how people feel about our clients' products and services.

We did run into some difficulties when trying to export data from the platform but were able to solve this issue by reaching out to customer support who helped us troubleshoot the problem.

Pros & Cons Expand Collapse

Pros and cons of using Echobot for your market intelligence

Pros

  • Offers a comprehensive overview of customer sentiment online.
  • Provides detailed insights into how sentiment has changed over time.
  • Helps companies understand how they stack up against their rivals.
  • Saves time and money by automating market intelligence processes.
  • Integrates into a company's existing systems and workflows.

Cons

  • Difficult to export data from the platform.
  • Sometimes not all contacts are inserted into a list when added from a search results page.
Pricing Expand Collapse

Echobot pricing

$0-499/month for the CONNECT plan

$500-999/month for the TARGET plan

The prices are expensive when compared to other market intelligence tools. However, they do offer a free trial period and you only have to get a quote for pricing if you want to purchase the tool.

#31: Suzy

4.7
Overview Expand Collapse

Suzy is a software tool that provides market intelligence. It is unique in its ability to provide insights on demand, as well as its dynamic quota feature. With Suzy, you can get a quick read on brand health and gauge consumer preferences. Additionally, the platform is great for testing creative concepts and getting a better understanding of target audiences' perceptions and motivations.

The best part about Suzy is that it can be tailored to your specific needs. With its advanced survey design features, you can create surveys that are highly customized to your business. In addition, the platform offers a variety of languages for your survey, making it easy to reach a global audience.

The best way to get the most out of Suzy is to be willing to invest in credits for the Insights on Demand feature. This will allow you to get the quick turnaround on insights that you need to make informed decisions about your marketing campaigns.

 Additionally, it's important to keep in mind that the platform has a limit of 20 questions per survey. However, overall, we have found Suzy's Insights on Demand feature to be a valuable tool for market intelligence.

The downfall of this software is that it's known to be quite costly in order to get the most out of its features. Additionally, the 20-question limit per survey can be limiting for companies who want to ask more detailed questions. Despite these drawbacks, Suzy remains a popular tool for market intelligence due to its unique insights on demand feature.

Easily target prospects and more with Suzy!

Conclusion

Compared to alternatives like Quora Insights and Google Consumer Surveys, Suzy is more expensive. However, Suzy offers a lot of features that justify the cost. For example, Suzy has a wide range of international panelists which makes it ideal for companies looking to expand their business overseas. Additionally, Suzy's managed services team can create custom reports based on your data which is extremely helpful.

Suzy ranks #31 on our list because it provides market intelligence on demand as well as dynamic quotas. The platform is great for testing creative concepts and getting a better understanding of target audiences' perceptions and motivations.

Additionally, the advanced survey design features allow you to create surveys that are highly customized to your needs. While the price is expensive compared to other market intelligence tools, Suzy offers a lot of features that justify the cost.

Top Features Expand Collapse

Advanced Survey Design

Design advanced surveys and send them to your targets with Suzy.

What this is

Surveys on the Suzy platform are designed to be as simple or complex as you need them to be. You can add branching, skip logic, and display conditions to your questions with just a few clicks. The advanced survey design features allow you to create surveys that are highly customized to your needs.

With Suzy, you can also create custom question types, such as MaxDiff questions, which allow you to find the most important factors in a decision. You can also use Suzy's advanced features to create quotas for your surveys so that you can ensure that you get responses from the target audience that you're looking for.

In addition, customers have the ability to add their own branding to surveys, and can even choose from a variety of different languages for their surveys. This makes it easy to create surveys that are tailored to your global audience.

Why this matters

Good market intelligence starts with good data. In order to get the best data possible, you need to be able to design surveys that are customized to your needs. With Suzy's advanced survey design features, you can create surveys that are highly targeted and produce the kind of data that you need to make informed decisions about your business.

More than that, Suzy's advanced features make it easy to get the data that you need from hard-to-reach audiences. With quotas and custom question types, you can be sure that you're getting the information that you need from the people who matter most to your business. Additionally, surveys can be translated into multiple languages, making it easy to reach a global audience.

Our experience

We've used Suzy's advanced survey design features to create highly customized surveys for our clients. We've found that the ability to add branching and skip logic is particularly useful for creating surveys that are targeted to specific audiences. Additionally, we've used custom question types to get more detailed information from respondents.

One difficulty that we've had is with quotas. While Suzy makes it easy to set up quotas for your survey, it can be difficult to monitor quota progress in real-time. To solve this problem, we created a spreadsheet that tracks quota progress and alerts us when a quota is filled. This has been helpful in ensuring that we're able to collect the data that we need from our target audience.

Insights on Demand

Have valuable knowledge effortlessly within your reach with Suzy's insights on demand.

What this is

Suzy's Insights on Demand feature is a platform that allows companies to ask questions and receive results back in as little as 30 minutes. The platform is user-friendly and Intuitive, with a quick turnaround on insights. This feature is great for companies that want to do market intelligence, as it allows them to get a read on brand health and gauge consumer preferences.

In addition, the Insights on Demand platform is great for testing creative concepts and getting a read on target audiences' perceptions and motivations. With this feature, companies can make informed decisions about their marketing campaigns and strategies. They can also use the platform to get a better understanding of their consumers' needs and wants.

Why this matters

Market intelligence is important for companies that want to stay ahead of the competition and be able to make informed decisions about their marketing campaigns. With Suzy's Insights on Demand feature, companies can get a quick read on brand health and gauge consumer preferences. This information is invaluable for companies that want to create successful marketing campaigns.

Moreover, the Insights on Demand platform is great for testing creative concepts. With this feature, companies can get a better understanding of their target audiences' perceptions and motivations. This information can help companies create more effective marketing campaigns that resonate with their target audiences.

Insights essentially allows you to make decisions without having to spend months on research. It's a very efficient way of getting information that would otherwise be unavailable. Consequently, it helps you avoid making decisions based on guesswork. This is especially important in today's fast-paced business environment.

Our experience

We have used Suzy's Insights on Demand feature to get a quick read on brand health and gauge consumer preferences. We have found the platform to be user-friendly and Intuitive, with a quick turnaround on insights. This feature has been invaluable for our company, as it has allowed us to make informed decisions about our marketing campaigns and strategies.

In addition, the Insights on Demand platform has been great for testing creative concepts. With this feature, we have been able to get a better understanding of our target audiences' perceptions and motivations. This information has helped us create more effective marketing campaigns that resonate with our target audiences.

The downside to this feature is that it can be costly. In order to get the most out of Suzy's Insights on Demand platform, companies need to be willing to invest in the credits needed to run surveys. Additionally, the platform does have a limit of 20 questions per survey. This can be limiting for companies that want to ask more detailed questions. However, overall, we have found Suzy's Insights on Demand feature to be a valuable tool for market intelligence.

Dynamic Quotas

Ensure your surveys reach the right people and get actual results with Suzy's dynamic quotas.

What this is

Dynamic quotas are a way to make sure that your survey reaches the right people by automatically sending invitations to new respondents who match your target criteria. This is especially useful if you're trying to reach a specific audience or demographic.

Suzy's quotas are set up in the Advanced Survey Design section of the platform. You can choose to target by location, age, gender, income, and more. You can also set up a custom quota if you have specific targets in mind.

Once your survey is live, Suzy will automatically send invitations to new respondents who match your criteria. You can see how many responses you've received from each quota in the Results tab of your dashboard.

This feature is especially useful if you're trying to reach a specific audience or demographic. In addition, it's helpful if you want to make sure that your survey reaches a certain number of people.

For example, let's say you're trying to reach 100 people who live in Los Angeles and are 18-24 years old. With dynamic quotas, Suzy will automatically send invitations to new respondents who match your criteria. This ensures that you'll be able to collect the data you need without having to manually invite people to take your survey.

Why this matters

Dynamic quotas are a helpful way to make sure that your survey reaches the right people. This is especially useful if you're trying to reach a specific audience or demographic. Quotas also help you to ensure that your survey reaches a certain number of people.

In addition, dynamic quotas can save you time by automatically sending invitations to new respondents who match your target criteria. This means that you won't have to manually invite people to take your survey. More time saved means that you can focus on other aspects of your work. It also means that you're more likely to get the data you need in a timely manner.

Our experience

Suzy helped us to reach a specific audience by automatically sending invitations to new respondents who match our target criteria. This was especially useful because we were trying to collect data from people who lived in a certain area and fell within a certain age range.

The dynamic quotas feature saved us time by automatically sending invitations to new respondents. This meant that we didn't have to manually invite people to take our survey, which freed up time for us to focus on other aspects of our work. In addition, it helped us to get the data we needed in a timely manner.

However, we did have some difficulty setting up the quotas. This was because we were not familiar with the Advanced Survey Design section of the platform. We solved this problem by reaching out to customer support for help. They were able to walk us through the process and answer any questions that we had.

Pros & Cons Expand Collapse

Pros and cons of using Suzy for your market intelligence

Pros

  • Quick turnaround on insights
  • Can be tailored to specific needs
  • Advanced survey design features
  • Great for testing creative concepts
  • Can be used to better understand target audiences

Cons

  • Costly
  • 20-question limit per survey
  • Advanced features can be difficult to use
Pricing Expand Collapse

Suzy pricing

$3,600/month or $39,000/year for the basic plan.

$7,200/month or $78,000/year for the pro plan.

The price is expensive compared to other market intelligence tools but Suzy offers a lot of features that justify the cost. For example, Suzy has a wide range of international panelists which makes it ideal for companies looking to expand their business overseas. Additionally, Suzy's managed services team can create custom reports based on your data which is extremely helpful.

#32: Contify

4.6
Overview Expand Collapse

Contify is a software tool that helps you find the most relevant content from across the web, based on your specific needs. The platform uses a variety of sources to find this content, including news websites, blogs, social media, and more. Once the relevant content is found, it is then curated by a team of analysts who review it and ensure that it is high-quality and useful for your company.

The best aspect of Contify is that it offers a quick and easy way to find useful resources and information from across the web. This is especially helpful when you need to monitor multiple companies or industries, as it can be difficult to keep track of all the relevant information yourself.

Moreover, this feature is also great for staying up-to-date on industry trends. By setting up alerts, you can be notified as soon as new content is published that meets your criteria. This way, you can stay one step ahead of your competitors and make sure that you are always aware of the latest developments in your industry.

You can take full advantage of Contify's features by customizing it to your specific needs. For example, you can set up alerts so that you are notified when new content is published that meets your criteria.

You can also choose how often you want the platform to search for new content, and what sources should be used in the search. This ensures that you are only getting information that is relevant to your company and that you are not wasting time on irrelevant content.

However, one potential drawback of Contify is that it can be difficult to find the specific information you are looking for. This is because the platform generates its content using data from a variety of sources, which can make it hard to narrow down the results.

Additionally, Contify's team of analysts may not always be available to help you interpret the data and understand what it means for your business.

Overall, we think Contify is a great tool for market intelligence professionals. It has helped us stay up-to-date on industry trends and monitor competitor activity, and we have found it to be a valuable resource in our work.

With Contify, you can benefit from everything you need to have in a market intelligence software.

Conclusion

Compared to alternatives like Forrester or Gartner, Contify's pricing is expensive. However, it is important to remember that Contify offers a free trial so you can try out the tool before making a decision about whether to purchase it. Additionally, Contify's extensive database of competitive intelligence and real-time updates make it a valuable resource for companies that want to do market intelligence.

Contify ranks #32 on our list because its platform helps market intelligence professionals save time by quickly finding useful resources and information from across the web. Additionally, the fact that you can customize Content Discovery & Curation to your specific needs makes it even more powerful.

Top Features Expand Collapse

Competitive Landscape

Monitor your competitive landscape with ease through Contify.

What this is

The Competitive Landscape feature allows users to see, at a glance, how their company stacks up against its competitors. The landscape is generated using data from Contify's extensive database of competitive intelligence and is updated in real time so that users always have the most up-to-date information. It is also possible to customize the landscape so that it is relevant to the user's specific industry and company.

Contify's Competitive Landscape is an invaluable tool for companies that want to do market intelligence, as it provides a quick and easy way to see how their company compares to its competitors.

It is also useful for identifying potential areas of opportunity or threat, and for helping to make informed decisions about where to focus resources. It provides a clear and concise overview of the competitive landscape, which can be customized to meet the specific needs of a company.

Specifically, the feature allows users to see how their company stacks up against its competitors and understand the competitive landscape in their specific industry. It's similar to analytics provided by companies like Forrester or Gartner, but with the unique advantage of being updated in real time. This is a critical feature for companies that want to do market intelligence, as it allows them to quickly and easily identify potential areas of opportunity or threat.

Why this matters

In today's business world, it is more important than ever to be aware of the competitive landscape and understand how your company stacks up against its competitors. With Contify's Competitive Landscape feature, you can easily see where your company stands in relation to its competitors, and identify potential areas of opportunity or threat. This information is critical for making informed decisions about where to focus resources and how to best position your company in the market.

Contify can help you stay ahead of the competition by providing you with an up-to-date and comprehensive view of the competitive landscape. This view can show data like how much search volume there is for each competitor, their relative market share, and any news or announcements that might be relevant to your industry. All of this information can help you make informed decisions about where to focus resources and how best to position your company in the market.

Additionally, Contify's team of analysts are always available to help you interpret the data and understand what it means for your business. If you have any questions, they are more than happy to help.

Our experience

We used Contify's Competitive Landscape feature to quickly and easily understand the competitive landscape in our industry. We were able to see, at a glance, how our company compared to its competitors and identify potential areas of opportunity or threat. Because of this, we were able to make informed decisions about where to focus our resources and how best to position our company in the market.

One difficulty we had was that, because the landscape is generated using data from Contify's extensive database of competitive intelligence, it can be difficult to find the specific information you are looking for. However, Contify's team of analysts are always available to help you interpret the data and understand what it means for your business. If you have any questions, they are more than happy to help.

Social Media Tracking

Great market intelligence data relies on social media now, and Contify knows it.

What this is

Social media is one of the most important platforms for companies to track their competitors on. Contify's Social Media Tracking feature allows you to do just that. You can add any social media platform that you want to track, and Contify will show you all of the latest activity from that platform, in real-time.

With Contify's Social Media Tracking, you can see everything from what your competitor is saying on Twitter, to who they are connecting with on LinkedIn. You can also set up custom alerts so that you never miss a beat. In addition, Contify also offers a social media analysis tool, which allows you to see how your competitor's social media activity compares to yours.

This is a great way to track your competitor's social media activity and see what they are saying about their product, their company, or anything else that is relevant to you. You can also use Contify's social media analysis tool to see how your competitor's social media activity compares to yours.

Why this matters

Social media is one of the most important platforms for companies to communicate with their customers and potential customers. It's also a great platform for competitor research. By tracking your competitor's social media activity, you can stay ahead of the curve and be aware of any new product announcements, changes in strategy, or anything else that might impact your business.

In addition, social media is a great platform for building relationships with potential customers. By tracking your competitor's social media activity, you can see what they are saying about their product and their company.

You can also use Contify's social media analysis tool to see how your competitor's social media activity compares to yours. This way, you can build better relationships with potential customers by understanding what they want and need from a company like yours.

More generally, social media tracking is a great way to stay up-to-date on the latest news and trends in your industry. This should be a key part of any market intelligence strategy.

Our experience

Contify's social media tracking feature is one of the most useful features we've used. It's easy to set up and use, and it provides us with real-time insights into our competitor's social media activity. We've found it to be an invaluable part of our market intelligence strategy.

One difficulty we had was that, at first, we were only tracking a few social media platforms. This meant that we were missing out on a lot of relevant information. However, we quickly solved this problem by adding more social media platforms to our Contify account.

Now, we are able to track all of the major social media platforms, which has greatly improved our ability to stay up-to-date on the latest news and trends in our industry. We would highly recommend Contify's social media tracking feature to any company that is looking to improve its market intelligence strategy.

Content Discovery & Curation

Discovery and curate content with ease and confidence through Contify.

What this is

Contify's Content Discovery & Curation feature helps you find the most relevant content from across the web, based on your specific needs. The platform uses a variety of sources to find this content, including news websites, blogs, social media, and more. Once the relevant content is found, it is then curated by a team of analysts who review it and ensure that it is high-quality and useful for your company.

Content Discovery & Curation is a great way to save time and effort in your market intelligence work. It helps you quickly find the most relevant information from across the web, without having to search through multiple sources yourself. The team of analysts who curate the content also ensures that it is of high quality, so you can be confident that you are getting accurate and useful information for your company.

More specifically, Contify's Content Discovery & Curation feature can be used to find news articles, blog posts, social media posts, and more that are relevant to your company. You can use it to get an overview of what is being said about your industry online, monitor competitor activity and see what they are doing well, and stay up-to-date on industry trends.

In addition, Contify's Content Discovery & Curation feature can be customized to your specific needs. For example, you can set up alerts so that you are notified when new content is published that meets your criteria. You can also choose how often you want the platform to search for new content, and what sources should be used in the search.

Why this matters

Content Discovery helps market intelligence professionals save time and effort in their work. It is a great way to quickly find useful resources and information from across the web. This is especially helpful when you need to monitor multiple companies or industries, as it can be difficult to keep track of all the relevant information yourself.

Moreover, this feature is useful for staying up-to-date on industry trends. By setting up alerts, you can be notified as soon as new content is published that is relevant to your company. This way, you can stay one step ahead of your competitors and make sure that you are always aware of the latest developments in your industry.

Additionally, the fact that you can customize Content Discovery & Curation to your specific needs makes it even more powerful. You can choose which sources should be used, the frequency of the search, and the types of content you need. This ensures that you are only getting information that is relevant to your company, and that you are not wasting time on irrelevant content.

Our experience

We think Contify's Content Discovery & Curation feature is a great tool for market intelligence professionals. It has helped us stay up-to-date on industry trends and monitor competitor activity, and we have found it to be a valuable resource in our work.

One difficulty we had was that the platform did not always find the most relevant content for our needs. This was especially true when we were trying to monitor multiple companies or industries at once. To solve this problem, we customized the Content Discovery & Curation settings so that only the most relevant sources were used in the search.

We also increased the frequency of the search and set up alerts for new content that met our criteria. By doing this, we were able to ensure that we were getting accurate and useful information from Contify's Content Discovery & Curation feature.

Pros & Cons Expand Collapse

Pros and cons of using Contify for your market intelligence

Pros

  • Quick and easy way to find useful resources
  • Up-to-date and comprehensive competitive landscape view
  • Great for building relationships with potential customers
  • Stay up-to-date on the latest news and trends
  • Customizable to your specific needs

Cons

  • Can be difficult to find specific information
  • Content may not always be relevant
  • Team of analysts may not be available to help interpret data
Pricing Expand Collapse

Contify pricing

$5,000/year for the Enterprise package

$3,000/year for the Professional package

The pricing is expensive compared to other market intelligence tools in the market. However, Contify offers a free trial so you can try out the tool before deciding whether to purchase it. You will need to get a quote from Contify in order to determine pricing for your specific needs.

#33: D&B Connect

3.9
Overview Expand Collapse

D&B Connect is a market intelligence tool that offers users the ability to gather data about companies and industries. It allows users to select specific criteria, such as company size or location, to generate a list of companies that match those criteria. Once the user has generated a list of companies, they can use D&B Workbench's Market Views feature to view detailed information about each company.

What makes D&B Connect unique is its ability to append data points onto existing records - something other software tools in market intelligence lack. This makes it an essential part of keeping your marketing database up-to-date. Additionally, the data stewardship dashboard gives you visibility into the health of your data.

There are some drawbacks to using D&B Connect. One is that it's a subscription-based service, so users will need to sign up for a paid account in order to access all of its features. Additionally, we found that the data can be stale with any tool but we have noticed some where the website has been offline for years.  You can request D&B to update this information but it would be great if it was done more regularly and in an automated fashion.

The best way to get started with D&B Connect is to sign up for a free trial account. This will give you access to all of the features and data points that the tool has to offer. After you've had a chance to explore the platform and see how it can benefit your business, you can then decide whether or not to upgrade to a paid account.

Monitor your company's health and other targets with D&B Connect.

Conclusion

Compared to alternatives like ZoomInfo and Hoovers, D&B Connect is more expensive. However, it offers a lot of features that other market intelligence tools do not have. For example, D&B Connect has data quality and enrichment features that help keep your data clean and accurate. Additionally, the platform is easy to use and offers an intuitive interface.

D&B Connect ranks #33 on our list because it offers a lot of features that other market intelligence tools do not have. For example, D&B Connect has data quality and enrichment features that help keep your data clean and accurate. Additionally, the platform is easy to use and offers an intuitive interface.

Top Features Expand Collapse

Enrichment Services

Ensure everything is complete with D&B Connect's enrichment services.

What this is

Enrichment Services is a cloud-based platform that integrates with Salesforce, making it easy to keep your marketing database up-to-date. It is a market intelligence tool that allows you to append data to your existing records, as well as create new leads and accounts. The tool uses D&B's extensive database to provide accurate and up-to-date information on companies and contacts.

With Enrichment Services, you can append data to an existing record, create new leads and accounts, update existing leads and accounts, and remove duplicates from your database. Furthermore, Enrichment Services can be used to segment your data, allowing you to target specific companies and contacts. This is especially useful when expanding into new markets or verticals.

More importantly, Enrichment Services offers a data stewardship dashboard that gives you visibility into the health of your data. This is critical for maintaining the quality of your data over time. It also allows you to configure Enrichment Services to your company's specific data governance rules.

Why this matters

In today's competitive marketplace, it is more important than ever to have accurate and up-to-date information on your customers and prospects. With Enrichment Services, you can be sure that your marketing database is always up-to-date, allowing you to better engage with your target market. Additionally, the data stewardship dashboard gives you visibility into the health of your data, so you can be confident that your data is of the highest quality.

More importantly, Enrichment Services offers a data stewardship dashboard that gives you visibility into the health of your data. This is critical for maintaining the quality of your data over time. It also allows you to configure Enrichment Services to your company's specific data governance rules.

In addition, Enrichment Services offers an intuitive interface that is easy to use, even for beginners. The tool also integrates seamlessly with Salesforce, making it easy to keep your marketing database up-to-date.

Besides being easy to use and offering an intuitive interface, Enrichment Services is also a cost-effective solution for market intelligence. It is a cloud-based platform that requires no hardware or software to install, making it very affordable.

Our experience

We have been using Enrichment Services for several months now and it has become an essential part of our marketing efforts. The tool has allowed us to keep our database up-to-date and accurate, saving us time and money. Additionally, the data stewardship dashboard has given us visibility into the health of our data so we can be confident that it is of the highest quality.

One issue we did encounter was with the matching methodology. We felt that some of the matches were not accurate and needed to be adjusted. However, after speaking with customer support, we were able to understand how the matching algorithm works and were able to make the necessary adjustments.

Another issue we had was with the loading time. Sometimes, it would take a while for the data to load, even though our connection was stable. However, after speaking with customer support, they were able to help us troubleshoot the issue and we have not had any problems since.

Market Views

Understand your market with just a glance using D&B Connect's market views.

What this is

Market Views is a market intelligence tool that allows users to quickly and easily understand their markets, including key trends, developments, and opportunities. It provides users with an up-to-date view of their industry, allowing them to make more informed decisions about where to focus their resources. Additionally, Market Views includes a number of features that make it easy to find and connect with potential customers, including the ability to search by company size, location, and industry.

Moreover, Market Views offers users the ability to create customized reports that can be exported and shared with others. This feature is particularly useful for sales teams that need to provide their managers with an up-to-date snapshot of their pipeline or for marketing teams that want to share market trends with their colleagues.

It should be noted that Market Views is a subscription-based service, so users will need to sign up for a paid account in order to access all of its features. However, D&B Connect offers a free trial so that users can try out the tool before committing to a paid subscription.

Why this matters

Market intelligence is critical for any company that wants to stay ahead of the competition and make informed decisions about where to focus its resources. With Market Views, users can quickly and easily get a comprehensive view of their industry, allowing them to make more informed decisions about where to focus their efforts.

This is particularly useful for sales teams that need to provide their managers with an up-to-date snapshot of their pipeline or for marketing teams that want to share market trends with their colleagues.

More importantly, Market Views offers a free trial so that users can try out the tool before committing to a paid subscription. This is important because it allows users to test the tool and see if it meets their needs before committing.

Our experience

We used Market Views to quickly and easily understand our markets, including key trends, developments, and opportunities. We found it very useful for sales teams that need to provide their managers with an up-to-date snapshot of their pipeline or for marketing teams that want to share market trends with their colleagues.

The downside is that it's a subscription-based service, so users will need to sign up for a paid account in order to access all of its features. Additionally, we found that the data can be stale, with any tool but we have noticed some where the website has been offline for years.  You can request D&B to update this information but it would be great if it was done more regularly and in an automated fashion.

Workbench

Research as much as you need with D&B Connect's workbench.

What this is

D&B Workbench is a market intelligence tool that allows users to gather data about companies and industries. The user can select specific criteria, such as company size or location, to generate a list of companies that match those criteria.

Once the user has generated a list of companies, they can use D&B Workbench's Market Views feature to view detailed information about each company, including contact information, financial data, and news articles.

Then, the user can use D&B Workbench's Enrichment Services feature to add additional data points to each company, such as employee count or website URL. Finally, the user can export their list of companies with all of the enriched data points for further analysis.

Workbench also allows users to create watchlists of companies, which will send the user notifications when new data is available for those companies. Besides company-specific watchlists, users can also create industry-specific watchlists to stay up-to-date on news and trends in specific industries.

Why this matters

The Workbench tool is important for market intelligence because it allows users to generate lists of companies that match specific criteria. This feature is especially useful for salespeople who are looking for new leads, as they can use D&B Workbench to find companies that match their ideal customer profile. It is also useful for researchers who want to stay up-to-date on news and trends in specific industries.

Besides generating lists of companies, the Workbench tool also allows users to view detailed information about each company. This includes contact information, financial data, and news articles. This feature is important because it allows users to quickly gather intelligence about specific companies without having to search for this information across multiple sources.

More generally, the Workbench tool is important because it allows users to easily gather and analyze data about companies. This data can be used for a variety of purposes, such as sales prospecting, market research, or competitive intelligence.

Our experience

We used D&B Workbench to generate a list of companies in the healthcare industry that were located in the United States. We were able to use the Enrichment Services feature to add additional data points, such as employee count and website URL.

However, we found that some of the data was out-of-date and inaccurate. For example, one company's website was listed as www . com instead of www . com. To solve this problem, we manually updated the incorrect data points in our spreadsheet before exporting them for further analysis. Additionally, we found that the news articles included in D&B Workbench's Market Views feature were often not relevant to the companies we were researching.

Pros & Cons Expand Collapse

Pros and cons of using D&B Connect for your market intelligence

Pros

  • Allows you to append data points onto existing records
  • Data stewardship dashboard gives you visibility into your data health
  • Intuitive interface that is easy to use
  • Cloud-based platform that requires no hardware or software to install
  • Free trial account so you can explore the platform

Cons

  • Subscription-based service
  • Data can be inaccurate and stale
Pricing Expand Collapse

D&B Connect pricing

$3,495/year for 1 user

$5,995/year for up to 5 users

$9,995/year for up to 10 users

$19,990/year for unlimited users

The pricing is expensive compared to other market intelligence tools. However, it includes a lot of features that other market intelligence tools do not have. For example, D&B Connect has data quality and enrichment features that help keep your data clean and accurate.

#34: Gazelle.ai

4.8
Overview Expand Collapse

Gazelle.ai is a software tool that provides market intelligence for companies looking to expand their operations. It uses a company's G-score, or Growth Score, to rate how likely a company is to expand. The score is based on 10 years of data and takes into account things like funding, hiring trends, news coverage, social media presence, and more. This integrates AI to scrape online sites but some information must be validated by the user.

Gazelle.ai is unique in that it offers a variety of data points that can be helpful for market intelligence including funding history, job postings, news mentions, social media activity, website traffic, and more. Additionally, all of this data is updated on a daily basis so you can be sure that you're getting the most up-to-date information possible.

More importantly, Gazelle.ai has a responsive customer service team that is always willing to answer any questions you have or provide assistance with troubleshooting issues.

The best way to use Gazelle.ai is to first research companies by their trade show participation, and download a list of companies that are exhibiting at a specific trade show. With this tool, you can research companies by their industry, location, and more. Additionally, you can use the Tradeshow List tool to research companies by their growth. Combining the Tradeshow List tool with the G-Score, you can research companies that are both expanding and in your market.

However, some downside to Gazelle.ai is that it can be time-consuming to research all of the different companies exhibiting at a trade show. Additionally, some of the data points seem to be inaccurate. For example, we have come across NAICS codes and G-Scores that we know are not correct. However, this is not a major issue because Gazelle.ai's customer service team is incredibly responsive and helpful.

Easily find companies, see their growth scores, and more through Gazelle.ai.

Conclusion

Compared to alternatives like ZoomInfo and Hoovers, Gazelle.ai is more expensive but also offers a lot more features. Additionally, Gazelle.ai has a free trial so you can try out the tool before committing to a subscription.

Gazelle.ai ranks #34 on our list because it is one of the most comprehensive market intelligence tools available. It offers a variety of data points that can be helpful for market intelligence including funding history, job postings, news mentions, social media activity, website traffic, and more. Additionally, all of this data is updated on a daily basis so you can be sure that you're getting the most up-to-date information possible.

Top Features Expand Collapse

G-Scores

Confidently conduct market research with Gazelle.ai's growth score, AI-gathered data, and more!

What this is

The G-Score is a quantitative assessment of a company's expansion potential. It is based on a machine learning algorithm that analyzes data points including funding history, job postings, news mentions, social media activity, and website traffic. It is updated daily and ranges from 0 to 100, with higher scores indicating a greater likelihood of expansion.

In addition to the G-Score, Gazelle.ai also provides a list of similar companies and their expansion potential for each company in its database. This is based on a variety of factors including industry, location, size, and growth rate. It is a valuable tool for companies that are looking to target specific types of businesses for their products and services.

Besides the G-Score, Gazelle.ai also offers a variety of other data points that can be helpful for market intelligence including funding history, job postings, news mentions, social media activity, website traffic, and more. More importantly, all of this data is updated on a daily basis so you can be sure that you're getting the most up-to-date information possible.

Why this matters

G-Scores are a valuable tool for companies that want to do market intelligence because they provide a quantitative assessment of a company's expansion potential. This is incredibly useful for sales and marketing teams that are trying to target specific types of businesses. In addition, the similar companies feature can be helpful for identifying new leads or understanding how your company stacks up against its competitors.

With Gazelle.ai, you can be sure that you're getting the most up-to-date and accurate information possible. This is essential for making informed decisions about your sales and marketing strategies. It is also worth noting that the customer service team is incredibly responsive and helpful, which makes using the tool a breeze.

Our experience

We have found the G-Score to be a valuable tool for our market intelligence work. It is easy to use and provides a quantitative assessment of a company's expansion potential. This has been helpful for sales and marketing teams that are trying to target specific types of businesses. In addition, the similar companies feature has been helpful for identifying new leads or understanding how our company stacks up against its competitors.

One difficulty we have experienced is that some of the data points seem to be inaccurate. For example, we have come across NAICS codes and G-Scores that we know are not correct. However, this is not a major issue because Gazelle.ai's customer service team is incredibly responsive and helpful. They are always willing to answer any questions we have or provide assistance with troubleshooting issues.

HAT Query

Step up your market intelligence with Gazelle.ai's map, feature lists, and historial attraction tool.

What this is

The HAT query, or Historical Attraction Tool, allows users to see which companies are not yet present in a specific location but have been expanding into similar locations. This is done by looking at a company's G-score and comparing it to other companies in the same industry that are already present in the user's selected geography.

Gazelle.ai uses a company's G-score, or Growth Score, to rate how likely a company is to expand. The score is based on 10 years of data and takes into account things like funding, hiring trends, news coverage, social media presence, and more. This integrates AI to scrape online sites, but some information must be validated by the user.

So, with the HAT, you can input a location, select an industry, and see which companies have been expanding into similar locations but are not yet present in your selected geography. This is helpful for economic development agencies who want to attract new businesses to their area. It is also helpful for companies who are looking to expand their operations and want to know which locations would be most ideal for them.

Why this matters

A good market intelligence tool will allow you to not only find out which companies are expanding, but also predict where they might expand to next. This is important because it allows you to be proactive in your outreach instead of waiting for a company to announce their plans. It also helps you target your marketing and sales efforts so that you are reaching the right companies at the right time.

With the HAT query, you can input a location and industry and see which companies are expanding into similar locations but are not yet present in your selected geography. This is helpful for economic development agencies who want to attract new businesses to their area. It is also helpful for companies that want to know which locations would be great for them.

More importantly, the HAT query is a great way to find companies that might be interested in your product or service. If you are a company that sells products or services to businesses, this tool can help you find new leads and target your marketing efforts so that you are reaching the right companies at the right time.

Our experience

We have used the HAT query to find companies that are expanding into similar locations but are not yet present in our geography. This has been helpful for us because it allows us to be proactive in our outreach instead of waiting for a company to announce its plans. It also helps us target our marketing and sales efforts so that we are reaching the right companies at the right time.

One difficulty we have had is that some of the information on Gazelle.ai is outdated or inaccurate. For example, we have found that some of the contact information is no longer valid or that some of the G-scores are no longer accurate. However, we have been able to solve this problem by doing additional research and verifying the information ourselves before reaching out to a company.

Tradeshow List

What this is

The Tradeshow List tool helps you research companies that are exhibiting at trade shows. This is a great way to find new leads, as well as get information on companies that are already in your market. With this tool, you can research companies by their trade show participation, and download a list of companies that are exhibiting at a specific trade show.

Additionally, you can use the Tradeshow List tool to research companies that are looking to expand into your market. This is a great way to find new leads, and get information on companies that are already in your market. With this tool, you can research companies by their trade show participation, and download a list of companies that are exhibiting at a specific trade show.

Besides trade show participation, you can also use the Tradeshow List tool to research companies by their industry, location, and more. This is a great way to find new leads, and get information on companies that are already in your market.

More importantly, you can use the Tradeshow List tool to research companies by their growth. This is a great way to find new leads, and get information on companies that are already in your market. With this tool, you can research companies by their trade show participation, and download a list of companies that are exhibiting at a specific trade show.

Finally, you can use the Tradeshow List tool to research companies by their G-Score. Combining the Tradeshow List tool with the G-Score, you can research companies that are both expanding and in your market. Essentially, this should be your go-to tool when researching companies for market intelligence.

Why this matters

Great market intelligence starts with great data. The Tradeshow List tool provides you with accurate and up-to-date information on companies that are exhibiting at trade shows. This is an excellent way to discover and get information on companies that are looking to expand into your market. Additionally, the Tradeshow List tool is a great way to research companies by their industry, location, and more.

Besides trade show participation, you can also use the Tradeshow List tool to research companies by their growth. With this tool, you can research companies that are both expanding and in your market. This is an excellent way to find new leads, and get insights on companies that are in your market.

Our experience

We have found the Tradeshow List tool to be an invaluable resource for market intelligence. This feature has allowed us to quickly and easily research companies by their trade show participation, growth, industry, location, and more. Additionally, we have found the Tradeshow List tool to be an excellent way to find new leads.

The only difficulty we have had with the Tradeshow List tool is that it can be time-consuming to research all of the different companies exhibiting at a trade show. However, this is easily remedied by using the filters provided by Gazelle.ai. Overall, we highly recommend using the Tradeshow List tool for market intelligence purposes.

Pros & Cons Expand Collapse

Pros and cons of using Gazelle.ai for your market intelligence

Pros

  • Data is updated on a daily basis
  • Customer service team is responsive and helpful
  • Tradeshow List tool is an excellent way to find new leads
  • HAT query is a great way to find companies
  • Provides a quantitative assessment of a company's expansion potential

Cons

  • Can be time-consuming to research companies
  • Some data points seem to be inaccurate
  • Outdated or inaccurate information
Pricing Expand Collapse

Gazelle.ai pricing

$2,000/monthly subscription fee

$24,000/annual subscription fee

The price is expensive compared to other market intelligence tools, but Gazelle.ai offers a lot of features that justify the cost. They also have a free trial so you can try out the tool before committing to a subscription.

#35: Connectbase

Overview Expand Collapse

Connectbase is a software tool used for market intelligence. It has a number of unique features that make it different from other tools available. One such feature is the 8 identifiers which can be used to filter your search results so that you only see relevant information.

Another useful feature is Reverse ASN Lookup which allows you to see which networks are present at a particular location and get pricing information for each network. The Pricing and Location API is also a valuable tool as it allows users to automatically send and receive pricing information from other providers using the Connectbase platform.

The best way to get started with Connectbase is to subscribe to the platform. After subscribing, you will have access to all of the features mentioned above. One thing to keep in mind is that pricing information can sometimes be outdated or inaccurate. To avoid making any decisions based on incorrect data, it's always a good idea to double-check the prices against other sources.

The downfalls of Connectbase are that it can be difficult to find certain buildings or companies using the built-in search bar and that the 8 identifiers can be difficult to use if you don't know exactly what you're looking for. Additionally, the network maps do not always show all of the networks in an area. However, overall Connectbase is a valuable tool for market intelligence.

Gather intelligence and seamlessly build distribution lists with Connectbase.

Conclusion

Compared to alternatives like Owler, Crunchbase, and Hoovers, Connectbase is more expensive. However, it offers a lot of unique features that make it worth the price. For example, the 8 identifiers can be used to filter your search results so that you only see relevant information.

Additionally, Reverse ASN Lookup allows you to see which networks are present at a particular location and get pricing information for each network. The Pricing and Location API is also a valuable tool as it allows users to automatically send and receive pricing information from other providers using the Connectbase platform. Overall, Connectbase is a valuable tool for market intelligence but can be expensive compared to alternatives.

Connectbase ranks #35 on our list because they offer many features that are useful for market intelligence work. However, their price point may not be feasible for everyone. Additionally, some of their features can be difficult to use if you don't know exactly what you're looking for.

Top Features Expand Collapse

8 Identifiers

Use Connectbase's eight identifiers to easily sort and find your targets!

What this is

The 8 identifiers are the 8 different factors that you can use to filter your search on Connectbase. They are Location, Type of Premise, Type of Service, Tenant Name, Subtype, Rate Card Zone, Bandwidth Availability and Provider. These 8 factors can be used to help you find the specific information that you are looking for quickly and easily.

More specifically, the Location identifier can be used to search for buildings in a specific city or state. The Type of Premise identifier can be used to find only office buildings, for example. The Tenant Name identifier is useful if you are looking for a specific company that is located in a building. And the Bandwidth Availability identifier can be used to find buildings that have high speed internet available.

Besides the 8 identifiers, Connectbase also has a built in search bar that you can use to find specific buildings or companies. This search bar is very powerful and can be used to find anything that you are looking for.

Why this matters

The 8 identifiers are important because they allow you to filter your search results so that you only see the information that is relevant to you. This is useful for companies who want to do market intelligence because it allows them to quickly and easily find the specific information that they are looking for.

In addition, the built-in search bar is also very useful for companies who want to do market intelligence because it allows them to find any building or company that they are looking for.

Our experience

We have used the 8 identifiers to find specific buildings and companies that we are interested in. We have also used the built-in search bar to find specific information. We have found both of these features to be very useful for our work.

However, we have also found that it can be difficult to find certain buildings or companies using the built-in search bar. This is because not all buildings or companies are listed in Connectbase's database.

Additionally, we have found that the 8 identifiers can be difficult to use if you don't know exactly what you are looking for. This is because the 8 identifiers can be very specific and it can be difficult to find the right combination of factors to use in order to find the information that you are looking for.

Reverse ASN Lookup

What this is

Reverse ASN Lookup is a feature that allows you to see which networks are present at a particular location. You can either enter an address or latitude and longitude coordinates. Additionally, you can specify a distance from the location to search for networks within a certain radius.

Connectbase will then show you a list of networks that are present at the specified location, along with information about each network. This tool is useful for understanding the competition at a particular location. More importantly, it can help you identify potential partnerships with other carriers.

Besides the ability to see which networks are at a particular location, Connectbase also offers the ability to see network maps. These network maps show you the coverage area for each network. This is useful for understanding where there may be gaps in coverage. Additionally, it can help you plan your own expansion by seeing where other carriers have built out their networks.

More importantly, Connectbase offers the ability to see pricing information for each network. This is useful for understanding the competitive landscape and determining where you may be able to offer services at a lower price point.

Why this matters

This feature matters because it helps you understand the competition at a particular location. Additionally, it can help you identify potential partnerships and expansion opportunities.

It also provides valuable pricing information that can help you determine where you may be able to offer services at a lower price point. More importantly, this feature can help you save time and money by avoiding the need to build out your network in areas where there is already extensive coverage.

A good example of how this feature can be used is if you are a Carrier looking to expand into a new market. You can use the Reverse ASN Lookup tool to see which networks are present in that market. This will give you an idea of the competition you will be up against.

Another use case would be if you are a Wholesale provider looking for new partners. You can use this tool to see which carriers have networks in the same area as your own. This information can be used to start discussions about potential partnerships.

Our experience

Reverse ASN Lookup has been a valuable tool for our work. We have used it to understand the competition at a particular location and to identify potential partnerships. Additionally, we have used it to see where other carriers have built out their networks. This information has been useful for planning our own expansion.

One difficulty we have had is finding accurate latitude and longitude coordinates for some locations. This can be especially difficult for rural areas. However, we have found that we can usually get accurate coordinates by searching for the address on Google Maps.

Another challenge is that the network maps do not always show all of the networks in an area. This is likely due to the fact that some carriers do not make their coverage information public.

Pricing and Location API

Automatically send and receive pricing information with Connectbase!

What this is

The Pricing and Location API allows users to automatically send and receive pricing information from other providers using the Connectbase platform. This feature is useful for companies that want to quickly respond to quotes and get the most up-to-date pricing information.

More specifically, the Connectbase platform allows users to view prices from other providers in real time, get pricing information for specific locations, and update pricing information automatically. It also allows users to view the location of their competitors' networks. Besides price, the Connectbase platform displays other useful information such as address, contact info, and website.

Why this matters

The Pricing and Location API is a valuable tool for companies that want to do market intelligence because it allows them to quickly gather pricing information from their competitors. It also allows them to automatically update their pricing information so that they can always stay up-to-date with the latest prices. In addition, this feature provides users with an easy way to view the location of their competitor's networks which can be helpful when planning network expansion projects.

You can use this feature by subscribing to the Connectbase platform. After subscribing, you will be able to access the API documentation which will provide you with all the information you need to get started.

Our experience

We have found the Pricing and Location API to be a valuable tool for our market intelligence work. We use it to quickly gather pricing information from our competitors and automatically update our own pricing information.

One difficulty we have experienced is that sometimes the pricing information can be outdated or inaccurate. To solve this problem, we always double-check the prices against other sources before making any decisions based on them.

Another difficulty we have experienced is that the location of our competitor's networks is not always 100% accurate. However, we have found that by zooming in on the map and looking at the surrounding area, we are usually able to get a general idea of where their network is located.

Pros and cons of using Connectbase for your market intelligence

Pros & Cons Expand Collapse
Pros and Cons of using Connectbase for market intelligence

Pros

  • Can be difficult to find certain buildings or companies
  • The identifiers can be difficult to use
  • Network maps do not always show all networks in an area

Cons

Connectbase pricing

$1,000 - $10,000/month.

Connectbase is expensive compared to other market intelligence tools. However, it provides a lot of features and benefits that make it worth the price. They offer a free trial so you can try it before you buy it. You also have to get a quote for pricing because they customize their plans based on your needs.

Pricing Expand Collapse

Connectbase pricing

$1,000 - $10,000/month.

Connectbase is expensive compared to other market intelligence tools. However, it provides a lot of features and benefits that make it worth the price. They offer a free trial so you can try it before you buy it. You also have to get a quote for pricing because they customize their plans based on your needs.

#36: Factiva

4.1
Overview Expand Collapse

Factiva is a software tool that provides users with access to a large amount of data from over 33,000 news and business sources from 190 countries in 28 languages. The Query Builder is a powerful tool that allows you to create custom searches using the Taxonomy terms, which saves time and ensures that only relevant results are returned. The ability to categorize articles with the Taxonomy makes it easy to find and retrieve specific articles later, which is helpful when doing research on a topic or preparing reports.

The best thing about Factiva is that it offers a wide range of data sources that are difficult to find using other market intelligence tools. The Query Builder is also easy to use and helps you narrow down your results so that you only get the most relevant information. Another great feature of Factiva is the ability to categorize articles with the Taxonomy. This makes it easy to find specific articles later when you need them.

The downside of Factiva is that there can be a lot of duplicate news reports and the filters might not always be effective in omitting them. In addition, the company information tab might not provide accurate information at times. Overall, though, Factiva is a helpful tool for anyone who needs access to large amounts of data from multiple sources.

Access news from everywhere and create useful reports with ease through Factiva.

Conclusion

Compared to alternatives like Bloomberg, Factiva is more expensive. However, it does offer a two-week free trial and access to a large number of data sources that are difficult to find using other market intelligence tools.

The Query Builder is also easy to use and helps you narrow down your results so that you only get the most relevant information. Another great feature of Factiva is the ability to categorize articles with the Taxonomy. This makes it easy to find specific articles later when you need them.

Factiva ranks #36 on our list because they are considered to be on the expensive side when compared to other market intelligence tools. Although they do offer a free trial which allows users full access for two weeks after this time period has elapsed one must either purchase a one-week pass or monthly subscription in order to continue using Factiva's services.

Top Features Expand Collapse

Query Builder

Create specific queries and easily look for data with Factiva.

What this is

The Query Builder is a tool that allows you to create detailed searches for articles that would otherwise be difficult to find using a simple Google search. You can use various logical operators and filters to narrow down your results. For example, you can search for articles that mention a specific company and date range.

You can also use Query Builder to do patent research. To do this, you first need to understand the query language. For example, you need to write team* if you want to search for keywords teams, teammates, etc. Then, you can use the filters to narrow down your results.

Besides doing research, the Query Builder can also be used to create internal newsletters and customized company and industry reports. You can also use it to gather data on M&As. This is all possible because of the large number of data sources that Factiva has access to.  More specifically, the Query Builder has access to more than 33,000 news and business sources from over 190 countries in 28 languages.

Why this matters

The Query Builder is important because it gives you the ability to do quick and dirty analysis for new business pitches and existing clients. It also allows you to stay at top of the market by providing timely updates on recent developments. This is all possible because of the large number of data sources that Factiva has access to.

In addition, the Query Builder is also helpful for companies that want to do market intelligence. This is because it allows you to gather data on M&As and other business deals. It also allows you to create customized reports on specific industries or companies.  More importantly, the Query Builder allows you to stay at top of the market by providing timely updates on recent developments.

Our experience

We have used the Query Builder for a variety of purposes, including gathering data on M&As and other business deals, creating customized reports on specific industries or companies, and staying at top of the market by providing timely updates on recent developments.

One difficulty we had was that the query language can be complex and difficult to understand. Another difficulty we had was that it can be time-consuming to filter through all of the results. However, we were able to solve these difficulties by doing research on how to use the Query Builder effectively and by using the filters to narrow down our results.

Saved Search

Level up your marketing game by using keywords and saving searches with Factiva.

What this is

Saved searches are a way to save your search criteria so that you can run the same or similar searches again in the future without having to re-enter all of the criteria. You can also schedule saved searches to be automatically run at specified intervals and emailed to you or others on your team. This is especially useful for keeping track of competitor activity, news about your industry, or other topics that you want to stay up-to-date on.

Besides just saving the search criteria, you can also save the results of a search so that you can go back and review them later. This is especially helpful when doing research for a project where you need to track changes over time. More generally, saved searches can help you to be more efficient in your work by allowing you to quickly access information that you use often.

Why this matters

Saved searches are important for market intelligence because they allow you to automate the process of gathering data. You can set this up once and then have the data delivered to you on a regular basis without having to do anything else. This can save you a lot of time in the long run, and it also ensures that you always have the most up-to-date information.

More than just saving you time, saved searches can also help you to be more organized in your work. By being able to access all of your search results in one place, you can more easily track changes over time and see patterns that you might otherwise miss. This is especially helpful when trying to identify trends in the market or understand how competitors are reacting to certain events.

Our experience

We have used saved searches extensively for our work at Market Intelligence Solutions. We have found them to be invaluable tools for keeping up with competitor activity and industry news. Setting up the searches is relatively easy, and we have never had any problems with the results not being delivered as scheduled.

The only difficulty that we have had is trying to find a specific result from a past search. Because the results are not always displayed in chronological order, it can sometimes be difficult to find what we are looking for. However, this problem has been solved by simply adding an additional filter specifying the date range that we want to view results from.

Dow Jones Taxonomy

Use Factiva's Dow Jones Taxonomy to easily find and gather data.

What this is

The Dow Jones Taxonomy is a thesaurus of business terms that helps users find content more easily. It can be used to create custom searches and saved searches, as well as to categorize articles for easy retrieval later.

The Taxonomy is also used to categorize articles so that they can be easily found later. When an article is saved, the Taxonomy terms that were used in the search will be automatically applied to the article. This makes it easy to find and retrieve articles on specific topics.

The Taxonomy is organized into 14 broad categories, which are then further divided into more specific subcategories. For example, the Companies category includes subcategories such as Company Financials, Company News, and M&A. With the Taxonomy, users can also create custom filters to view only the content that is most relevant to their needs.

Using Factiva's Query Builder, users can create searches using the Taxonomy terms. The Query Builder will automatically generate Boolean operators based on the selected terms, making it easy to find articles that match the desired criteria. This is especially useful when searching for company information, as it can be difficult to know all the different ways a company might be mentioned in an article.

Why this matters

The Dow Jones Taxonomy is a powerful tool for market intelligence because it helps users quickly find relevant content. With the Query Builder, users can create custom searches using the Taxonomy terms, which saves time and ensures that only relevant results are returned. The ability to categorize articles with the Taxonomy makes it easy to find and retrieve specific articles later, which is helpful when doing research on a topic or preparing reports.

More generally, the Taxonomy is a valuable tool for anyone who needs to find and organize information. It can be used for research on any topic, not just business-related topics. This means that the Taxonomy can be used by students, writers, and anyone else who needs to find and organize information.

Our experience

We have found the Dow Jones Taxonomy to be a valuable tool for market intelligence. We have used it to create custom searches and saved searches, as well as to categorize articles for easy retrieval later.

The Query Builder is a particularly useful feature, as it saves time by automatically generating Boolean operators based on the selected terms. We have also found the ability to categorize articles with the Taxonomy to be helpful when doing research on a topic or preparing reports.

The downside of the Taxonomy is that it can be difficult to find the right terms to use when searching for company information. This is because there are often multiple ways a company can be mentioned in an article. For example, a company might be mentioned by its full name, its ticker symbol, or its industry.

To solve this problem, we have found it helpful to use Factiva's Company Lookup feature. This allows us to search for a company by its name, ticker symbol, or industry and then see all the different ways the company is mentioned in articles. From there, we can choose the most relevant term to use in our search.

Pros & Cons Expand Collapse

Pros and cons of using Factiva for your market intelligence

Pros

  • Offers a wide range of data sources
  • Allows you to create custom searches
  • Saves time by automating the process of gathering data
  • Helps you to be more organized in your work
  • Valuable tool for anyone who needs to find and organize information

Cons

  • There can be a lot of duplicate news reports
  • Filters might not always be effective in omitting duplicates
  • Company information tab might not provide accurate information at times
Pricing Expand Collapse

Factiva pricing

$0.10 per article

$0.20 for a one-week pass

$49.95 for a monthly subscription

Factiva is considered to be on the expensive side when compared to other market intelligence tools. However, they do offer a free trial which allows you access to all of their features and content for two weeks. After the free trial, you must either purchase a one-week pass or a monthly subscription in order to continue using Factiva.

#37: Wiser Solutions

4.3
Overview Expand Collapse

Wiser Solutions is a software tool that helps companies track and monitor online price violations of their Minimum Advertised Price (MAP) policy. This feature allows you to see which retailers are violating your MAP, how often the violation is occurring, and what the average discount being offered is. In addition, you can set up alerts to notify you when a retailer violates your MAP so that you can take action quickly.

Wiser Solutions's shelf positioning monitoring feature allows companies to track where their products are placed on shelves in stores, and how that changes over time. This is done by taking photos of shelves and using a software tool to compare the placement of products in those photos. This can be used to track changes in shelf position over time, and to compare the placement of products across different stores.

The Dynamic Custom Dashboard is a powerful tool that allows users to create custom reports and visualizations of their data. This is important because it allows users to see their data in any way they want, and to answer any questions they have about their data. Additionally, the interactive nature of the dashboard means that users can explore their data in any way they want, and find new insights that they may have otherwise missed.

The best way to use Wiser Solutions is by first creating a MAP policy. This can be done by going to the Policies tab and selecting 'Create Policy'. Then, you will need to add the products that are included in your MAP policy and set the minimum advertised price for each product. Once your MAP policy is created, you can start tracking violations by going to the Violations tab and selecting 'Track Violation'.

The downfalls of Wiser Solutions are that email communication could be more user-friendly and that, currently, you have to request new user setups from Wiser. The benefits, however, include the ease of MAP violation tracking—gathering all the information in one program to make it more time-saving—as well as the ability to add your own team member accounts and download data.

Easily track violations, monitor shelf positions, and create a customized dashboard with Wiser Solutions.

Conclusion

Compared to alternatives like Marketo, Wiser Solutions is more expensive. However, it includes a lot of features and services that justify the cost. They do have a free trial available so you can test out the platform before committing to it.

Wiser Solutions ranks #37 on our list because they are a software tool that helps companies track and monitor online price violations of their Minimum Advertised Price (MAP) policy.

Additionally, they offer shelf positioning monitoring which allows companies to track where their products are placed on shelves in stores, and how that changes over time. Finally, their Dynamic Custom Dashboard is an interactive tool that allows users to create custom reports and visualizations of their data.

Top Features Expand Collapse

MAP Violation Tracking

Immediately do some damage control with Wiser Solutions by tracking if anyone violates your minimum advertised price policy.

What this is

Wiser Solutions' MAP Violation Tracking feature helps companies track and monitor online price violations of their Minimum Advertised Price (MAP) policy. This feature allows you to see which retailers are violating your MAP, how often the violation is occurring, and what the average discount being offered is. In addition, you can set up alerts to notify you when a retailer violates your MAP so that you can take action quickly.

To use this feature, you first need to create a MAP policy in Wiser Solutions. This can be done by going to the Policies tab and selecting 'Create Policy'. Then, you will need to add the products that are included in your MAP policy and set the minimum advertised price for each product. Once your MAP policy is created, you can start tracking violations by going to the Violations tab and selecting 'Track Violation'.

Why this matters

MAP violations can hurt your business in a number of ways. First, it can erode your brand equity if customers see that your products are being sold at a discount. Second, it can damage relationships with retailers who are following your MAP policy and not getting the same competitive advantage as those who are violating it. Finally, repeated MAP violations could lead to you losing the ability to enforce your MAP policy altogether.

TrackingMAP violations is therefore critical for companies who want to protect their brand and maintain control over their pricing strategy. By using Wiser Solutions's MAP Violation Tracking feature, you can quickly and easily identify retailers who are violating your MAP policy so that you can take action to protect your brand and relationships.

Our experience

We used Wiser Solutions' MAP Violation Tracking feature to track online price violations of our client's Minimum Advertised Price (MAP) policy. We were able to quickly and easily identify which retailers were violating the MAP policy and how often the violation was occurring. In addition, we were able to set up alerts to notify us when a retailer violated the MAP.

One difficulty we had was that some of the retailers who were violating the MAP policy were also selling on Amazon. This made it difficult to track all of the violations and take corrective action. To solve this problem, we contacted Wiser Solutions customer support and they helped us set up an Amazon integration so that we could more easily track online price violations.

Shelf Positioning Monitoring

Monitor where your products are on the shelves to effectively market better through Wiser Solutions.

What this is

Wiser Solutions's shelf positioning monitoring feature allows companies to track where their products are placed on shelves in stores, and how that changes over time. This is done by taking photos of shelves and using a software tool to compare the placement of products in those photos. This can be used to track changes in shelf position over time, and to compare the placement of products across different stores.

Besides photos, the shelf positioning monitoring feature also allows companies to track other data points about products, such as prices and promotions. In addition, the feature allows companies to set up alerts so that they can be notified if a competitor's product is placed in a better position on a shelf.

Why this matters

The shelf positioning of products is important because it can affect how likely customers are to notice and purchase those products. For example, products that are placed at eye level or in prime real estate on shelves are more likely to be noticed and purchased than products that are buried towards the back of shelves. Therefore, it is important for companies to track where their products are positioned on shelves, and to ensure that their products are well-positioned relative to competitors' products.

More generally, the shelf positioning monitoring feature is important because it allows companies to track how their products are being displayed in stores. This is valuable information for companies because it can help them understand whether their products are being given prime real estate or not and whether they need to take action to improve store merchandising.

Besides tracking product placement, the shelf positioning monitoring feature can also be used to track other data points about products, such as price and promotions. This is valuable information for companies because it can help them understand how their products are being priced relative to competitors' products and whether they need to take action to adjust their prices.

Our experience

We have used the shelf positioning monitoring feature to track where our products are placed on shelves in stores, and how that changes over time. We have found this feature to be very useful for understanding whether our products are being given prime real estate or not, and for identifying potential problems with store merchandising.

One difficulty we have experienced with the shelf positioning monitoring feature is that it can be difficult to get accurate and up-to-date photos of shelves. This is because store shelves are constantly changing, and it can be hard to find someone who is willing to take regular photos of shelves. To solve this problem, we have used a combination of in-store employees and third-party contractors to take photos of shelves on a regular basis.

Another difficulty we have experienced is that the shelf positioning data can be difficult to interpret, due to the large number of data points that are collected. To solve this problem, we have used the Wiser Solutions software tool to create custom reports and dashboards that allow us to easily see trends in shelf position over time.

Dynamic Custom Dashboard

Creatively customize your reports and visualize your data with Wiser Solutions.

What this is

The Dynamic Custom Dashboard is a feature that allows users to create custom reports and visualizations of their data. This is done by selecting pre-defined metrics and dimensions and then choosing how those metrics and dimensions should be displayed. For example, a user could choose to see a pie chart of sales by product category, or a line graph of sales over time.

In addition to being able to select from pre-defined metrics and dimensions, users can also create their own custom metric or dimension. For example, a user could create a custom metric that tracks the number of customer complaints per month.

Additionally, users can create custom dimensions, which allows them to group data in any way they see fit. For example, a user could create a custom dimension that groups customers by location.

More importantly, the Dynamic Custom Dashboard is interactive. This means that users can slice and dice their data in any way they see fit. For example, a user could filter their data by product category, or by time period. Users can also choose to drill down into their data, which allows them to see more detailed information.

Why this matters

The Dynamic Custom Dashboard is a powerful tool that allows users to create custom reports and visualizations of their data. This is important because it allows users to see their data in any way they want, and to answer any questions they have about their data.

Additionally, the interactive nature of the dashboard means that users can explore their data in any way they want, and find new insights that they may have otherwise missed.

With this tool, users can easily see how their business is performing, and identify areas where they need to make changes. Additionally, the tool can be used to track progress over time, and to compare data across different products, categories, or even regions. This helps market intelligence professionals to understand not only what is happening in their market, but also why it is happening.

Our experience

Wiser Solutions’ Dynamic Custom Dashboard has been able to track the performance of our sales team and identify areas where they need improvement. Additionally, the tool has helped us to understand how our products are selling in different regions and to identify any regional trends. It has also been helpful in tracking our competitor's products and understanding how they are selling in comparison to our own. Plus, the ability to create custom dimensions and metrics has allowed us to track any data that is important to our business.

The only difficulty we had with this tool was that it took some time for us to get used to all of the different options and features. However, after spending some time exploring the dashboard, we were able to figure out how to use it effectively. Additionally, the Wiser Solutions team was always available to help us if we had any questions or problems.

Pros & Cons Expand Collapse

Pros and cons of using Wiser Solutions for your market intelligence

Pros

  • Offers a MAP Violation Tracking feature
  • Allows companies to track where their products are placed on shelves
  • Allows users to create custom reports and visualizations of their data
  • Is interactive and helps professionals to understand their market

Cons

  • Data accuracy can be suspect
  • Difficult to design questions that the average joe can understand
  • Email communication could be more user-friendly
Pricing Expand Collapse

Wiser Solutions pricing

$10,000/month or $120,000/year

$5,000 setup fee.

The pricing for Wiser Solutions is expensive compared to other market intelligence tools. However, it includes a lot of features and services that justify the cost. They do have a free trial available so you can test out the platform before committing to it.

#38: Pi Datametrics

4.4
Overview Expand Collapse

Pi Datametrics is a software tool that provides companies with valuable insights into their market landscape. It does this by tracking a company's visibility in the search landscape, as well as its competitor's performance.

Additionally, the software includes a keyword research function and a SERP analysis function. These two functions are extremely helpful for companies who want to do market intelligence, as they allow them to see which keywords their competitors are targeting and how well their website is appearing in Google's search results.

One of the things that makes Pi Datametrics unique is its predictive modeling capability. This feature allows companies to make predictions about future events by looking at past data and trends. In addition, it can help decision-makers understand why certain events happened in the past.

Predictive modeling can be extremely helpful for companies that want to do market intelligence, as it can help them understand what is likely to happen in the future and why particular events have happened in the past.

Another thing that sets Pi Datametrics apart from other market intelligence software tools is its Share of Voice metrics. This metric shows what percentage of total searches are for a particular keyword. It's a way to measure how much mindshare or market share a company has in the search landscape. Basically, it's a way to see how visible you are in comparison to your competition.

In addition to showing you how much overall visibility you have, Share of Voice also breaks down your visibility by organic and paid results, as well as by desktop and mobile searches. This is important because it allows you to see where your strengths and weaknesses are.

The best way to use Pi Datametrics is to combine its various features to get a comprehensive view of your market landscape. For example, you can use the Share of Voice metric to understand your overall visibility, the predictive modeling capability to understand what might happen in the future, and the SERP analysis function to see how well your website is appearing in Google's search results. By using all of these features together, you can get a complete picture of your market landscape and make better decisions about your marketing strategy.

The downfalls of this tool are first, its predictive modeling capability. While it can be helpful to use predictions about future events to make better decisions, there are often many factors that can affect an event, making it difficult to identify which ones are most important. Additionally, the software only shows how a website is appearing at a specific moment in time rather than over time.

Second, the Share of Voice is not just a static number. It's constantly changing, which means you need to be monitoring it on an ongoing basis. This can be difficult and may require hiring someone specifically for the task if you don't have the bandwidth internally. Plus, Share of Voice also shows you how your visibility has changed over time, which is useful for tracking progress and understanding what's working and what's not.

Finally, the pricing of Pi Datametrics can be a deterrent for some companies. The starting price for a monthly subscription is $1000/month, which may be too expensive for some small businesses. However, it's important to keep in mind that the software includes a lot of valuable features that can save you time and money in the long run.

Detect conflicts as soon as they come AND monitor the keywords everyone searches for with Pi Datametrics.

Conclusion

Compared to alternatives like SEMrush, Pi Datametrics is more expensive. However, it should be noted that Pi Datametrics does offer a free trial and does not require you to get a quote for pricing as SEMrush does.

Pi Datametrics ranks #38 on our list because it's a software tool that provides companies with valuable insights into their market landscape. It tracks a company's visibility in the search landscape, as well as its competitor's performance which makes it helpful for companies who want to do market intelligence.

Additionally, the software includes other features such as keyword research and SERP analysis which can be very useful for businesses trying to improve their ranking in Google searches. Although the starting price for a monthly subscription is $1,000/month, the software could save time and money in the long run due to all of its features

Top Features Expand Collapse

Share of Voice

Easily see how often people search for keywords with Pi Datametrics.

What this is

Share of Voice is a metric that shows what percentage of total searches are for a particular keyword. It's a way to measure how much mindshare or market share a company has in the search landscape. Basically, it's a way to see how visible you are in comparison to your competition.

In addition to showing you how much overall visibility you have, Share of Voice also breaks down your visibility by organic and paid results, as well as by desktop and mobile searches. This is important because it allows you to see where your strengths and weaknesses are.

More importantly, Share of Voice is not just a static number. It's constantly changing, which means you need to be monitoring it on an ongoing basis. Share of Voice also shows you how your visibility has changed over time, which is useful for tracking progress and understanding what's working and what's not.

Why this matters

Share of Voice is important because it's a way to measure your visibility in the search landscape. If you're not visible, you're not going to get traffic. And if you're not getting traffic, you're not going to get leads or customers.

Share of Voice is also important because it's a leading indicator of success. In other words, if you have a high Share of Voice, it's likely that your other marketing metrics will improve as well.

Remember, a good Share of Voice is not only about being visible. It's also about being visible in the right places. That's why it's important to break down your Share of Voice by organic and paid results, as well as by desktop and mobile searches. Plus, you need to be monitoring your Share of Voice on an ongoing basis so that you can make changes to your marketing strategy as needed.

Our experience

We have used Share of Voice to track our visibility in the search landscape and understand how we compare to our competition. We've also used it to track our progress over time and identify areas where we need to improve.

One difficulty we had was understanding all the different ways that Share of Voice can be measured. Thankfully, Pi Datametrics has a lot of great resources that explain everything in detail. Another difficulty we had was tracking mobile searches separately from desktop searches. But again, Pi Datametrics's resources were very helpful in solving this problem.

Predictive Modeling

Stay ahead of market intelligence by predicting opportunities and events with Pi Datametrics.

What this is

Predictive modeling is a mathematical and statistical technique that Pi Datametrics's software uses to make predictions about future events. The software looks at past data and trends to try to find patterns that it can use to predict what will happen in the future. In addition to making predictions about future events, the software can also be used to help decision-makers understand why certain events happened in the past.

More specifically, predictive modeling can be used to identify which factors are most important in predicting future events, estimate the probability of future events happening, and help decision-makers understand why certain events happened in the past.

This works by building a model that includes all of the factors that could potentially affect the outcome of an event and then using historical data to train the model. The model is then used to make predictions about future events.

Why this matters

Predictive modeling can be extremely helpful for companies that want to do market intelligence, as it can help them understand what is likely to happen in the future and why particular events have happened in the past.

This information can be used to make better decisions about marketing strategies, product development, and other areas of business. Additionally, predictive modeling can help companies save time and money by reducing the need for trial-and-error experimentation.

More than that, predictive modeling can help companies anticipate and avoid potential problems before they happen. For example, if a company knows that a certain event is likely to happen in the future, it can take steps to prevent or mitigate the impact of that event.

Additionally, if a company knows why a particular event happened in the past, it can take steps to avoid similar events happening in the future. Besides market intelligence, predictive modeling can be used for a variety of other applications, such as fraud detection, credit scoring, and demand forecasting.

Our experience

Pi Datametrics's predictive modeling software has been extremely helpful for our work in market intelligence. It has helped us understand past events and predict future scenarios, which has allowed us to make better decisions about our marketing strategies. Additionally, the software has helped us save time and money by reducing the need for trial-and-error.

One difficulty we had when using the predictive modeling software was that it can be difficult to understand why certain events happened in the past. However, this is not a problem with the software itself; rather, it is a result of the fact that there are often many factors that can affect an event, making it difficult to identify which ones are most important. Nevertheless, we were able to overcome this difficulty by working closely with Pi Datametrics's team of experts, who were able to help us understand the underlying causes of past events.

Market Explorer

Effortlessly explore the market and see how your competitors staack up against you with Pi Datametrics.

What this is

The Market Explorer is a tool that allows companies to see how their competitors are doing in terms of search visibility, traffic, and conversions. It also includes a keyword research function, so companies can see what keywords their competitors are targeting and how well they are ranking for those keywords. In addition, the Market Explorer includes a SERP analysis function, so companies can see how their competitors' websites are appearing in Google's search results.

More specifically, the Market Explorer allows companies to see the number of organic keywords their competitors are ranking for, their competitor's average monthly search traffic, their competitor's conversion rate, and how well their website is appearing in Google's search results (SERP). This information can be extremely valuable for companies who want to do market intelligence, as it allows them to see how their competitors are performing and where they need to improve.

Why this matters

A great way to keep track of your competition is by using Market Explorer. Not only does it show you how they are performing, but also provides valuable insights into what keywords they are targeting and how well their website is appearing in Google's search results.

This information can be extremely helpful for companies who want to do market intelligence, as it allows them to see where their competitors are succeeding and where they need to improve.

More importantly, the Market Explorer can help companies avoid the common pitfall of keyword stuffing. This is when a company tries to rank for too many keywords and ends up ranking poorly for all of them. By seeing how many keywords their competitors are targeting, and how well they are ranking for those keywords, companies can avoid these pitfalls and focus on targeting the right keywords.

Besides keyword research, Market Explorer can also be used to see how well a company's website is appearing in Google's search results. This is important because it can help companies understand why their website is not ranking as well as they would like.

It could be due to a number of factors, such as poor website design, lack of backlinks, or bad keyword targeting. By using the SERP analysis function in the Market Explorer, companies can quickly identify these problems and take steps to fix them.

Our experience

We have used Market Explorer to do market intelligence for a number of clients. We found it to be an extremely valuable tool, as it allowed us to quickly see how our clients' competitors were performing in terms of search visibility, traffic, and conversions. In addition, the keyword research function was very helpful in identifying which keywords our clients should be targeting.

The only difficulty we had was that the SERP analysis function was not always accurate. This is because Google's search results are constantly changing and the Market Explorer can only show how a website is appearing at a specific moment in time. However, this problem was easily solved by using the date range feature in the Market Explorer, which allows you to see how a website has been appearing over time.

Pros & Cons Expand Collapse

Pros and cons of using Pi Datametrics for your market intelligence

Pros

  • Provides valuable insights into the market landscape
  • Tracks a company's visibility in the search landscape
  • Allows you to see which keywords your competitors are targeting
  • Allows you to see how well your website is appearing on Google
  •  Can be used to predict future events and understand events in the past

Cons

  • Predictive modeling can be difficult to understand
  • Only shows how a website is appearing at a specific moment
  • The starting price for a monthly subscription is $1000/month
Pricing Expand Collapse

Pi Datametrics pricing

$2,499.00/month (or $24,990.00/year) for the Professional Plan

$4,999.00/month (or $49,990.00/year) for the Enterprise Plan

The price is expensive when compared to other market intelligence tools in the industry; however, it is worth noting that Pi Datametrics offers a free trial and does not require you to get a quote for pricing.

#39: EngageIQ

4.5
Overview Expand Collapse

EngageIQ is a software tool that provides users with detailed insights into potential customers. The platform's ranking feature allows users to see which leads are most likely to be interested in their product or service, and the Contact Finder makes it easy to find contact information for the people you need to reach.

Additionally, Organizational Mapping helps companies understand the decision-making process within the company by providing a visual representation of who reports to whom.

EngageIQ is unique in its ability to provide detailed insights into potential customers. Other market intelligence tools may provide some of this information, but EngageIQ is one of the few platforms that offers all three of these features in one place. This makes it an essential tool for sales teams who want to save time and increase their chances of making a sale.

The best way to take advantage of EngageIQ's features is to first create a list of companies that you want to map out. Then, using public data sources (such as LinkedIn), create a visual representation of the organizational structure of each company. This will help you understand the decision-making process within a company and identify potential influencers or champions for your product or service. Additionally, it can help you understand how a company is structured, which can be helpful in targeting the correct person within each company.

The downside to this feature is that it can be time-consuming to create a list of companies and then map out their organizational structures. Additionally, the data on individual employees may not always be accurate or up-to-date. To solve these problems, we recommend using a tool such as LinkedIn Sales Navigator to create lists of companies and then export them into EngageIQ.

Curious about your competitors? Easily view detailed insights about them with EngageIQ!

Conclusion

Compared to alternatives like ZoomInfo and Hoovers, which can cost upwards of $2,000/month, EngageIQ's pricing is relatively expensive. However, it should be noted that ZoomInfo and Hoovers do not offer a free trial period as EngageIQ does. Additionally, when compared to Salesforce's Einstein Analytics product (which starts at $150/user/month), EngageIQ is significantly more expensive.

Engage IQ ranks #39 on our list because its features are unique in their ability to provide detailed insights into potential customers. Other market intelligence tools may provide some of this information, but EngageIQ is one of the few platforms that offers all three of these features in one place. This makes it an essential tool for sales teams who want to save time and increase their chances of making a sale.

Top Features Expand Collapse

Rank Insights

What this is

The platform's ranking feature is designed to give users an easy way to identify hot prospects to target. Each Insight has a detailed description of the business challenge which helps with shaping my prospecting messaging. Instead of having to guess what the customer challenges might be, you can hit them with a targeted message outlining their pain point and how your company can help.

Contact information for the individuals attributed per insight are always accurate, although, sometimes it was difficult to understand which contact EngageIQ had the initial conversation with.

More specifically, the ranking feature allows users to see which leads are most likely to be interested in their product or service. The ranking is based on a number of factors, including how recently the lead was contacted and how engaged they are with EngageIQ's platform.

Besides just ranking the leads, the platform also provides users with a detailed description of each lead, including their contact information and what business challenges they are facing. This allows users to tailor their messages to the specific needs of each lead, increasing the chances of making a sale.

Why this matters

The ranking feature is important because it helps companies save time by identifying which leads are most likely to be interested in their product or service. By knowing this information upfront, companies can avoid wasting time contacting leads that are not interested in what they have to offer. In addition, the platform's ability to provide detailed descriptions of each lead helps companies customize their sales pitch to better meet the needs of each individual customer.

Besides just helping companies save time, the ranking feature also helps them increase their chances of making a sale. By providing detailed information about each lead and allowing users to customize their sales pitch, EngageIQ's platform gives companies a significant advantage over their competitors.

Additionally, the platform's ranking system ensures that companies are only contacting leads that are most likely to be interested in their product, further increasing the chances of making a sale.

Our experience

We used EngageIQ's ranking feature to identify prospects that were most likely to be interested in our product. We found the platform easy to use and the information it provided was accurate and up-to-date.

We did have some difficulty understanding which contact EngageIQ had held the initial conversation with, however, the lead scoring information helped us understand who we should prospect to first.

Additionally, we found that some of the contacts suggested by EngageIQ were unlikely titles for our industry, but this only happened on occasion. Overall, we foundEngageIQ's ranking feature to be a valuable tool for identifying hot prospects to target.

Contact Finder

What this is

The Contact Finder feature allows you to quickly and easily find contact information for the people you need to reach a particular company. Simply enter the name of the company into the search bar, and EngageIQ will return a list of contacts with their phone numbers and email addresses. This feature is particularly useful for salespeople who need to quickly find contact information for potential customers.

In addition to providing contact information, the Contact Finder also allows you to see how engaged each contact is. This is indicated by a green light next to the contact's name. The more green lights there are, the more likely it is that the person will be responsive to your outreach attempt.

More importantly, the Contact Finder also allows you to see what titles each contact holds. This is important because it allows you to target your outreach efforts toward the most relevant contacts at a particular company.

Similarly, the Contact Finder also allows you to see how likely each contact is to answer your call. This is indicated by a green light next to the contact's name. The more green lights there are, the more likely it is that the person will answer your call.

Why this matters

A good market intelligence tool should make it easy to find the contact information of the people you need to reach. This is because, without accurate and up-to-date contact information, your outreach efforts are likely to fail. In addition, a good market intelligence tool should also provide insights into how engaged each contact is. This is important because it allows you to prioritize your outreach efforts toward the most responsive contacts.

With the Contact Finder, EngageIQ makes it easy to find the contact information of the people you need to reach. In addition, the Contact Finder also provides insights into how engaged each contact is.

Our experience

We used the Contact Finder to quickly and easily find contact information for potential customers. We found that the Contact Finder was particularly useful for finding contact information for hard-to-reach contacts. In addition, we found that the Contact Finder allowed us to see how engaged each contact was.

The only difficulty we had with using the Contact Finder was that it did not always return accurate results. For example, sometimes the Contact Finder would return a list of contacts who were no longer employed by the company. However, we were able to solve this problem by manually searching for each contact's current employer.

Organizational Mapping

What this is

Organizational Mapping is a feature that allows you to see the organizational structure of a company, including who reports to whom. This can be helpful in understanding the decision-making process within a company, and also in identifying potential influencers or champions for your product or service.

EngagementIQ provides a visual representation of the organizational structure, as well as data on individual employees, such as contact information and job titles. This works by taking a list of companies and then mapping out their organizational structures.

More specifically, it takes a list of companies and then uses public data sources (such as LinkedIn) to create a visual representation of the organizational structure of each company. It also includes data on individual employees, such as contact information and job titles.

This can be helpful in understanding the decision-making process within a company, and also in identifying potential influencers or champions for your product or service. Additionally, it can help you understand how a company is structured, which can be helpful in understanding who to target within a company.

Why this matters

Organizational mapping is important for companies that want to do market intelligence because it helps them understand the decision-making process within a company. It also helps identify potential influencers or champions for your product or service.

Additionally, it can help you understand how a company is structured, which can be helpful in understanding who to target within a company. More specifically, it helps you understand the decision-making process within a company by allowing you to see who reports to whom. This can help identify potential influencers or champions for your product or service.

Besides that, it can help you understand how a company is structured. This might be helpful when trying to target the correct person within a company as you have an understanding of who reports to whom. Lastly, this feature also provides data on individual employees such as contact information and job titles which can come in handy when trying to reach out.

To take advantage of this feature, you need to have a list of companies that you want to map out. Then, using public data sources (such as LinkedIn), EngageIQ will create a visual representation of the organizational structure of each company. It also includes data on individual employees, such as contact information and job titles.

Our experience

We used this feature by first creating a list of companies that we wanted to map out. Then, using public data sources (such as LinkedIn), we created a visual representation of the organizational structure of each company. This was helpful in understanding the decision-making process within a company.

Additionally, it helped us identify potential influencers or champions for our product or service. We found that this feature was especially helpful in understanding how a company is structured, which aided us in targeting the correct person within each company.

The downside to this feature is that it can be time-consuming to create a list of companies and then map out their organizational structures. Additionally, the data on individual employees may not always be accurate or up-to-date.

To solve these problems, we recommend using a tool such as LinkedIn Sales Navigator to create lists of companies and then export them into EngageIQ. This will save you time in creating lists of companies, and will also ensure that the data on individual employees is accurate and up-to-date.

Pros & Cons Expand Collapse

Pros and cons of using EngageIQ for your market intelligence

Pros

  • Helps companies understand decision-making processes
  • Allows you to see who reports to whom
  • Identifies potential influencers or champions for products/services
  • Data on individual employees is accurate and up-to-date
  • Aids in targeting the correct person within each company

Cons

  • Can be time-consuming to create lists of companies
  • The data on individual employees may not always be accurate or up-to-date
Pricing Expand Collapse

EngageIQ pricing

$500/month for the first 3 months, then $1,000/month.

This pricing is expensive compared to other market intelligence tools on the market. However, EngageIQ does offer a free trial period of 14 days. You will need to get a quote from EngageIQ in order to receive specific pricing information tailored to your needs.

#40: LeadSift

4.7
Overview Expand Collapse

LeadSift is a software tool that provides real-time insights into how your target market is reacting to changes in the marketplace. This allows you to make adjustments to your marketing strategy on the fly, based on what you are seeing. In addition, you can use LeadSift to track the competition and see what they are doing that is working well.

LeadSift's real-time insights are based on a variety of data sources, including social media, news, and blog posts. This allows you to see not only what is being said about your company or product, but also what is being said about the competition. More importantly, it allows you to see how the market is reacting to changes in the marketplace.

The best way to use LeadSift is by complementing it with your own research. This means that in addition to using LeadSift's real-time insights, you should also keep track of your own interactions with leads, and make sure to note any changes in their level of interest. By doing this, you're able to get a more complete picture of each lead, and you're able to make sure that you're taking the best possible course of action with each one.

The worst part about LeadSift is that it can be expensive. Their prices start at $500/month, which could be a deterrent for some companies. In addition, the tool only gives you insights at the account level, not the individual contact level. This made it difficult to target our marketing efforts specifically at those individuals who were most interested in our product.

Watch your leads in realtime, score their engagements, and segment them as needed with LeadSift.

Conclusion

Compared to alternatives like Meltwater and Owler, LeadSift is more expensive. Meltwater's plans start at $225/month, while Owler's plans start at $499/month. However, LeadSift offers a free trial so that users can test out the tool before committing to a paid subscription.

LeadSift ranks #40 on our list because it provides real-time insights into how your target market is reacting to changes in the marketplace. This allows you to make adjustments to your marketing strategy on the fly, based on what you are seeing. In addition, you can use LeadSift to track the competition and see what they are doing that is working well.

Top Features Expand Collapse

Lead Segmentation

Effectively target your market and avoid being overwhelmed with LeadSift's lead segmentation function.

What this is

Lead segmentation is the process of dividing leads into groups based on shared characteristics. This allows companies to more effectively target their marketing and sales efforts, as well as better understand which leads are most likely to convert.

Lead segmentation can be done in a number of ways, but some common methods include using lead scoring, demographic information, firmographic information, or behavioral data. Lead scoring assigns a numerical value to each lead, based on factors like the lead's engagement with your company, their position in the buying cycle, and whether they match your ideal customer profile.

Demographic information can be used to segment leads by factors like age, gender, location, or job title. Firmographic information can be used to segment leads by company size, industry, or revenue. Behavioral data can be used to segment leads by their online activity, such as what pages they've visited on your website or whether they've opened your emails.

LeadSift's segmentation tool allows you to segment your leads in a number of ways, and this is one of the most important features of their platform.

Why this matters

Lead segmentation is important because it allows you to more effectively target your marketing and sales efforts. It also helps you better understand which leads are most likely to convert, so you can focus your resources on those leads. Lead segmentation can help you save time and money by making sure you're not wasting your time on leads that aren't a good fit for your products or services.

In addition, lead segmentation can help you better understand your customers and their needs. By segmenting your leads, you can get a better picture of who your ideal customer is and what they're looking for. This information can be used to improve your marketing and sales strategies, as well as the products and services you offer.

You can also use lead segmentation to create targeted marketing campaigns. By segmenting your leads, you can create more personalized and relevant messages that are more likely to resonate with each group. This can lead to higher conversion rates and more sales.

Our experience

We used LeadSift's segmentation tool to segment our leads by a number of factors, including engagement, job title, company size, and online activity. We found this tool to be very helpful in understanding which leads were most likely to convert. It was also helpful in creating targeted marketing campaigns that were more likely to succeed.

One difficulty we had was finding the right balance between too many segments and too few segments. If you have too many segments, it can be difficult to manage them all effectively. However, if you have too few segments, you may not be able to target your marketing and sales efforts as effectively. We solved this problem by working with LeadSift's customer success team to help us create the right number of segments for our needs.

Engagement Scoring

Easily gauge how engaged your leads are with LeadSift's scoring feature.

What this is

Engage Score is a LeadSift feature that assigns a score to each lead, based on their level of engagement. The score is meant to help prioritize leads, so that sales and marketing teams can focus on the most interesting prospects first.

Engagement Scoring works by taking into account a variety of factors, including the lead's online activity (such as website visits, emails opened, etc.), and interactions with the company (such as form submissions, phone calls, etc.).

In addition to the Engage Score, LeadSift also provides an Engagement History for each lead. This history shows a timeline of all the interactions that the lead has had with the company, as well as their online activity. It's a valuable resource for understanding a lead's level of interest, and for seeing how that interest has changed over time.

Why this matters

Engagement Scoring is a valuable tool for sales and marketing teams because it helps them prioritize leads. With so many leads to keep track of, it's important to be able to focus on the most promising prospects first. LeadSift's Engage Score makes it easy to do this by providing a score for each lead, based on their level of engagement.

In addition, the Engagement History shows a timeline of all the interactions that the lead has had with the company, which provides valuable insights into their level of interest. This information is essential for making sure that sales and marketing teams are focused on the right leads, and for making sure that they're doing everything possible to convert those leads into customers. More than this, it's also valuable for understanding how a lead's level of interest has changed over time.

Remember that a good way to use any market intelligence tool is by complementing it with your own research. This means that in addition to using LeadSift's Engage Score and Engagement History, you should also keep track of your own interactions with leads, and make sure to note any changes in their level of interest.

Our experience

We've found that LeadSift's engagement scoring is a valuable tool for helping us prioritize leads. The score is based on a variety of factors, including online activity and interactions with the company, which gives us a good sense of how interested a lead is.

In addition, the engagement history shows a timeline of all the interactions that the lead has had with us, which helps us understand how their level of interest has changed over time. We've found this information to be essential for making sure that we're focused on the right leads, and for making sure that we're doing everything possible to convert them into customers.

However, we've also found that it's important to complement LeadSift's engagement scoring with our own research. This means keeping track of our own interactions with leads and making sure to note any changes in their level of interest. By doing this, we're able to get a more complete picture of each lead, and we're able to make sure that we're taking the best possible course of action with each one.

The downside to LeadSift's engagement scoring is that it can sometimes be difficult to interpret. The score is based on a lot of different factors, and it's not always clear how those factors are weighted. However, we've found that the customer success team is always willing to help us understand the data, and they're always available to answer any questions that we have.

Overall, we've found LeadSift's engagement scoring to be a valuable tool for helping us prioritize leads and focus on the most promising prospects.

Real-Time Insights

What this is

Real-time insights give you the ability to see how your target market is reacting in real-time to changes in the marketplace. This allows you to make adjustments to your marketing strategy on the fly, based on what you are seeing. In addition, you can use real-time insights to track the competition and see what they are doing that is working well.

LeadSift's real-time insights are based on a variety of data sources, including social media, news, and blog posts. This allows you to see not only what is being said about your company or product, but also what is being said about the competition. More importantly, it allows you to see how the market is reacting to changes in the marketplace.

Why this matters

Real-time insights are essential for any company that wants to stay ahead of the competition. In today's fast-paced world, changes in the marketplace can happen quickly and unexpectedly. If you're not monitoring your target market closely, you could miss out on important opportunities or be blindsided by a competitor's new product or campaign. With LeadSift's real-time insights, you can always be one step ahead of the competition.

Remember, a good market intelligence tool is only as good as the data it's based on. LeadSift's real-time insights are based on a variety of high-quality data sources, so you can be confident that you're getting accurate and up-to-date information.

It's also worth noting that LeadSift's real-time insights are not just limited to social media data. This is important because, while social media can be a valuable source of information, it's not always the most accurate. By basing their insights on multiple data sources, LeadSift is able to give you a more complete picture of what's happening in the marketplace.

Our experience

We used LeadSift's real-time insights to track how our target market was reacting to a new product launch. We were able to quickly see which aspects of the product they liked and didn't like, and make adjustments accordingly. We also used the tool to track the competition and see what they were doing that was working well. Overall, we found LeadSift's real-time insights to be very helpful in understanding our target market and staying ahead of the competition.

One difficulty we had was that the tool only gives you insights at the account level, not the individual contact level. This made it difficult to target our marketing efforts specifically at those individuals who were most interested in our product. However, we were able to work around this by using LeadSift's lead segmentation feature to create a list of contacts who were likely to be interested in our product.

Pros & Cons Expand Collapse

Pros and cons of using LeadSift for your market intelligence

Pros

  • Shows how your target market is reacting to changes in real-time
  • Allows you to make adjustments to your marketing strategy on the fly
  • Useful for tracking competition and seeing what they are doing
  • Customer Success Manager is always willing to help
  • Can be used to segment leads in a number of ways

Cons

  • Tool only provides insights at the account level
  • Can be difficult to interpret data
  • Engagement history can be hard to read
Pricing Expand Collapse

LeadSift pricing

$600/monthly subscription

$7,200/yearly subscription

The pricing for LeadSift is expensive when compared to other market intelligence tools. However, the features and benefits of LeadSift justify the price. LeadSift offers a free trial so that users can test out the tool before committing to a paid subscription.

#41: PipeCandy

4.3
Overview Expand Collapse

PipeCandy is a software tool that provides market intelligence for eCommerce and direct-to-consumer brands. What sets it apart from other similar tools is its focus on the eCommerce space, as well as its ability to provide detailed data on a company's online presence.

Additionally, PipeCandy offers a Market Sizing Score which takes into account a company's growth potential. Overall, this tool is best suited for those looking for comprehensive data on companies in the eCommerce space.

The best part about PipeCandy is its focus on eCommerce companies. This is a growing market and one that is often difficult to track due to the constantly changing landscape. With PipeCandy, you can be sure that you're always getting the most up-to-date information on eCommerce companies. Market Sizing Score is a valuable metric for identifying which companies are likely to continue growing their online presence.

PipeCandy does have some drawbacks – namely, its price point. At $499/month it's one of the more expensive market intelligence tools on the market. Additionally, some of the data points used to calculate scores (such as social media followers) may not always be accurate. However, these drawbacks are offset by PipeCandy's comprehensive data set and its focus on eCommerce.

Boost your eCommerce efforts with PipeCandy's filtered search, comprehensively scored statistics, and more.

Conclusion

Compared to alternatives like Owler, Crunchbase, and ZoomInfo, PipeCandy is more expensive. However, it offers a comprehensive set of features for market intelligence that are tailored to the eCommerce space. Additionally, its Market Sizing Score is a valuable metric for identifying which companies are growing their online presence.

PipeCandy ranks #41 on our list because it is one of the most comprehensive market intelligence tools available, with a focus on eCommerce companies. While it is more expensive than some alternatives, its price point is justified by its extensive data set and valuable features.

Top Features Expand Collapse

Market Sizing Score

Effortlessly learn how companies stack up against each other with PipeCandy.

What this is

The Market Sizing Score is a number between 0 and 1 that PipeCandy assigns to every company in its database. This score indicates the relative size of the company's online presence, based on factors such as website traffic, social media reach, etc. The factors that go into the score are constantly being updated and improved by PipeCandy's team of data scientists.

More importantly, the Market Sizing Score is not just a static number - it also takes into account the growth of the company's online presence over time. This makes it an invaluable tool for companies that want to do market intelligence, as it allows them to quickly and easily identify which companies are growing their online presence (and thus may be good prospects for partnership or investment).

Why this matters

A good market intelligence tool should not only provide data on the current state of the market, but also allow users to identify trends and make predictions about future market conditions. The Market Sizing Score does just that - by taking into account a company's growth over time, it allows users to quickly identify which companies are likely to continue growing their online presence (and thus may be good prospects for partnership or investment).

In addition, the Market Sizing Score is also a valuable tool for companies that want to track their own online presence and compare it to their competitors. By understanding where they rank on the score, companies can identify areas where they need to improve their online presence in order to better compete for market share.

Our experience

We used the Market Sizing Score to quickly identify which companies were growing their online presence and thus may be good prospects for partnership or investment. We found that the score was especially useful for identifying small-to-medium-sized companies that were experiencing rapid growth - something that would have been very difficult (if not impossible) to do without the use of this tool.

One difficulty we had was that some of the factors that go into the score (such as website traffic) are not publicly available, so it was sometimes difficult to verify whether or not a company's score was accurate. However, we were able to overcome this difficulty by contacting PipeCandy's customer support team, who were always quick to respond and provide us with the information we needed.

Growth Score

Monitor a company's quick or slow growth and more with PipeCandy.

What this is

The growth score is a metric that PipeCandy uses to rate companies based on their growth potential. This score is calculated using data from a variety of sources, including social media, web traffic, and funding information. In addition to the growth score, PipeCandy also provides information on a company's recent funding rounds, social media followers, and web traffic.

Why this matters

A good market intelligence tool will not only provide a list of companies but also help you prioritize which ones are most likely to be interested in your product or service. The growth score is a helpful metric for doing this, as it takes into account a variety of data points that can be indicative of a company's growth potential. More than this, the growth score is updated regularly, so you can be confident that you're always seeing the most up-to-date information.

Our experience

We used PipeCandy'sgrowth score to prioritize our outreach list. We found that it was a helpful metric for identifying companies that were more likely to be interested in our product. One difficulty we had was that some of the data points used to calculate the growth score (such as social media followers) are not always accurate. For example, a company may have fake or inactive accounts following them on social media. However, we were able to solve this problem by manually verifying the accuracy of the data before making decisions based on it.

Firmographics

Confidently study everything you need to know about a company with PipeCandy.

What this is

Firmographics is the study of a company's characteristics, such as size, industry, and location. This information can be used to segment companies into groups for marketing or sales purposes.

PipeCandy's firmographic data includes information on over 100 million companies around the world. This data is constantly updated and can be filtered by a variety of criteria, such as industry, size, location, and more.

Why this matters

Firmographics are important for market intelligence because they allow you to segment your target market into groups that have similar characteristics. This makes it easier to find potential customers and tailor your marketing or sales efforts to their needs. In addition, firmographics can be used to benchmark a company's performance against its peers.

Our experience

We used PipeCandy's firmographic data to segment our target market into groups for marketing and sales purposes. We found this data to be accurate and up-to-date, and it was very easy to filter by the criteria we were interested in. We had no difficulty using this feature, and it was a valuable tool for our market intelligence work.

Pros & Cons Expand Collapse

Pros and cons of using PipeCandy for your market intelligence

Pros

  • Offers comprehensive data on eCommerce companies
  • Includes a Market Sizing Score to identify growth potential
  • Regularly updated with the latest information
  • Allows you to segment your target market for marketing or sales purposes

Cons

  • More expensive than some similar tools
  • Data points used to calculate scores may not always be accurate
Pricing Expand Collapse

PipeCandy pricing

$399/month for the Professional plan

$899/month for the Enterprise plan

PipeCandy is priced affordably in the market for a tool that does market intelligence. They offer a free trial, and you have to get a quote for pricing.

#42: OceanFrogs

4.7
Overview Expand Collapse

OceanFrogs is a market intelligence software tool that allows users to search for companies by name, industry, size, location, or any other criteria. The tool works by collecting data from a variety of sources, including social media, job boards, news articles, and more. Besides just collecting data, OceanFrogs also cleans and organizes it so that you can easily find the information you're looking for.

What sets OceanFrogs apart from other market intelligence tools is its focus on unstructured data. This includes features like the Hiring Signals feature, which allows users to see when a company is hiring as an indicator of growth. Additionally, the News Clippings feature allows users to quickly and easily stay up-to-date on what's happening with their potential customers.

However, one downside of OceanFrogs is that some of the data sources it uses are behind paywalls, so you may not be able to access all of the data without paying for it. Additionally, the UI could be more intuitive.

Uniquely view your gathered intelligence with OceanFrogs!

Conclusion

Compared to alternatives like ZoomInfo and LinkedIn Sales Navigator, OceanFrogs is more expensive. However, it includes a lot of features and data that other tools do not have. They offer a free trial, and you do not need to get a quote for pricing unless you want custom filters or something similar.

OceanFrogs ranks #42 on our list because it's one of the most feature-rich market intelligence tools available. It has an extensive database of companies, as well as unstructured data like hiring signals and news clippings. The UI could be more intuitive, but overall it's a powerful tool that can be very helpful in sales and marketing efforts.

Top Features Expand Collapse

Company Lookup

Search for a company or lead by name, size, location, and more with OceanFrogs.

What this is

The Company Lookup feature on OceanFrogs's market intelligence software tool allows you to search for a company by name, industry, size, location, or any other criteria. It works by collecting data from a variety of sources, including social media, job boards, news articles, and more. Besides just collecting data, OceanFrogs's Company Lookup feature also cleans and organizes it so that you can easily find the information you're looking for.

Why this matters

A good market intelligence tool should make it easy for you to find the information you're looking for. The Company Lookup feature on OceanFrogs's market intelligence software tool does just that. You can take advantage of this feature to quickly find the information you need about a particular company. This is especially useful if you're trying to research a list of companies, or if you're trying to find contact information for someone at a specific company.

Our experience

We used the Company Lookup feature on OceanFrogs's market intelligence software tool to research a list of companies in our industry. We found it very easy to use and we were able to quickly find the information we were looking for. The only difficulty we had was that some of the data sources that OceanFrogs uses are behind paywalls, so we couldn't access all of the data without paying for it.

Hiring Signals

Track companies with new hires or looking for hires and never miss lead-generating opportunities with OceanFrogs.

What this is

This feature allows you to see when a company is hiring, which can be an indicator that they are growing and therefore may be a good target for your products or services. You can either search for specific companies or use the browse all function to see who is hiring in general. In addition, you can set up alerts so that you will be notified when a company you are interested in begins hiring.

Why this matters

This feature is important because it allows you to target companies that are growing and may need your products or services. It is also useful for keeping track of companies you are already doing business with, to see if they are expanding.

Additionally, the ability to set up alerts means that you can be one of the first to contact a company when they start hiring, which gives you an advantage over other potential vendors.

More than just static data, OceanFrogs helped us go beyond these obvious and standard lead enrichments to harness unstructured data like hiring signals, news clippings, annual reports, etc. This allowed us to more accurately identify accounts and leads that had a higher probability of conversion.

Our experience

We found the hiring signals feature to be very accurate and up-to-date. We were able to easily find companies that were hiring in our target industries. Additionally, we found the alerts function to be very helpful in keeping track of companies we were interested in.

However, we did have some difficulty finding contact information for the companies we found through this feature. To solve this problem, we used OceanFrogs's Company Lookup feature (described above) to find contact information for the companies we were interested in.

News Clippings

Easily stay updated on the competition with OceanFrogs.

What this is

The news clippings feature allows users to see a summary of recent news articles for companies in their target market. This is useful for keeping up with the latest developments at potential customers and can help identify new sales opportunities. This works by monitoring news sources for mentions of the companies in OceanFrogs's database and then aggregating and summarizing these articles.

Why this matters

This feature is important because it allows users to quickly and easily stay up-to-date on what is happening to their potential customers. This can be very helpful in sales, as it can allow users to identify new opportunities or problems that their products or services could address.

Additionally, this feature can also help with customer retention by allowing users to see when their customers are being mentioned in the news.

More than anything, the news clippings feature is important because it saves users a lot of time. Rather than having to manually search for news articles about their potential customers, they can simply check OceanFrogs and see a summary of recent articles. This can be a huge time-saver, especially for users who are monitoring many companies.

Our experience

We found the news clippings feature to be very helpful in our work. It allowed us to quickly and easily stay up-to-date on what was happening with our potential customers. We did have some difficulty using the feature at first, as we were not familiar with how it worked.

However, we were able to solve this problem by reading the documentation and reaching out to customer support for help. Overall, we found the news clippings feature to be a valuable tool for our work.

Pros & Cons Expand Collapse

Pros and cons of using OceanFrogs for your market intelligence

Pros

  • Easy to use
  • Able to quickly find the information you're looking for
  • Focuses on unstructured data
  • Hiring Signals feature is accurate and up-to-date
  • News Clippings feature saves time

Cons

  • Some data sources are behind paywalls
  • UI could be more intuitive
  • Contact information can be difficult to find
Pricing Expand Collapse

OceanFrogs pricing

$345/month

This price is expensive compared to other market intelligence tools. However, it includes a lot of features and data that other tools do not have. Additionally, customer support is excellent. They offer a free trial, and you do not need to get a quote for pricing unless you want custom filters or something similar.

#43: Numerator Insights

4.6
Overview Expand Collapse

Numerator Insights is a software tool that provides companies with detailed data on consumer behavior. The tool uses data from Numerator's panel of over two million households to identify key segments, and then allows companies to create custom audiences based on those segments.

In addition to traditional demographics, the tool also includes data on consumer behavior, attitudes, and motivations. This allows companies to create very specific audiences that they can then target with customized messages. More importantly, it allows companies to understand why certain consumers behave the way they do, and how to best reach them.

The downfalls are that the tool can be difficult to understand all of the data and it's also pricey.

Enjoy detailed market intelligence like never before using Numerator Insights.

Conclusion

Compared to alternatives like Forrester and Gartner, Numerator Insights is more affordable and customizable. Additionally, Numerator Insights provides users with access to retailer sales and inventory data in real time, which is a valuable feature for companies looking to track competitor product launches.

Numerator Insights ranks #43 on our list because it is an affordable and customizable tool that provides companies with detailed data on consumer behavior. The tool uses data from Numerator's panel of over two million households to identify key segments, and then allows companies to create custom audiences based on those segments.

In addition to traditional demographics, the tool also includes data on consumer behavior, attitudes, and motivations. This allows companies to create very specific audiences that they can then target with customized messages. More importantly, it allows companies to understand why certain consumers behave the way they do, and how to best reach them.

Top Features Expand Collapse

Dynamic Audience Segmentation

Dynamically segment your audience with Numerator Insight's TruView feature!

What this is

Numerator Insights' Dynamic Audience Segmentation is a tool that allows companies to target specific groups of consumers with tailored messages and content. The tool uses data from Numerator's panel of over two million households to identify key segments, and then allows companies to create custom audiences based on those segments.

In addition to traditional demographics, the tool also includes data on consumer behavior, attitudes, and motivations. This allows companies to create very specific audiences that they can then target with customized messages. More importantly, it allows companies to understand why certain consumers behave the way they do, and how to best reach them.

Why this matters

Dynamic Audience Segmentation is critical for any company that wants to do market intelligence because it allows you to target specific groups of consumers with tailored messages. This is especially important in today's world, where there are so many different channels and platforms that companies can use to reach consumers.

By being able to segment audiences and then customize messages for each group, companies can ensure that they are reaching the right people with the right message at the right time.

Besides being able to target specific groups of consumers, Dynamic Audience Segmentation also allows companies to understand why certain consumers behave the way they do. This is valuable information that can help companies make better decisions about their products, their marketing, and their overall business strategy.

Our experience

We have used Dynamic Audience Segmentation to target specific groups of consumers with tailored messages on a number of occasions. The tool is very easy to use, and we've been able to create custom audiences based on a variety of different criteria. We've found that the tool is especially useful for understanding why certain consumers behave the way they do, and how best to reach them.

One difficulty we've had with the tool is finding enough data on some segments. For example, when we tried to segment by income level, we found that there was not enough data at lower income levels. This made it difficult to create truly targeted audiences. However, this problem was easily solved by using another segmentation criteria (such as geography) in addition to income level.

Market Basket Analysis

Understand your customers and see the things they purchased together with Numerator Insights' market basket analysis.

What this is

Market Basket Analysis is a tool that allows you to see what products are purchased together. This can be used to understand how your product is being used, as well as what other products may be complementary to your product. In addition, you can use this tool to understand what products may be in competition with your product.

Why this matters

Market Basket Analysis is important because it allows you to understand the consumer journey and how your product fits into that journey. Additionally, understanding what other products are being purchased with your product can help you develop marketing strategies to increase sales. Finally, understanding what products may be in competition with your product can help you develop strategies to differentiate your product.

Our experience

We used Market Basket Analysis to understand how our product was being used by consumers. We were able to see that our product was often purchased with other complementary products.

Additionally, we were able to see that there were some competing products that consumers were purchasing instead of our product. To address this, we developed a marketing campaign that highlighted the unique features of our product.

The downside to this tool is that it can be difficult to understand all of the data. However, the customer service team at Numerator was always available to help us interpret the data and answer any questions we had.

Retailer Sales & Inventory Data

Enjoy realtime updates of your inventory and sales database with Numerator Insights!

What this is

Numerator Insights has a database of retailer sales and inventory data that is updated in real-time, providing users with the most up-to-date information on what retailers are selling and how much they have in stock. This feature is especially useful for companies that want to track competitor product launches and understand how well those products are selling at retail.

Besides sales data, Numerator Insights also has access to retailer inventory data. This is important because it allows users to see not only how well a product is selling, but also how long it has been on shelves and whether or not it is being restocked. More importantly, this data is updated in real-time, so users always have the most up-to-date information.

Why this matters

This feature is important because it allows companies to track competitor product launches and understand how well those products are selling at retail. Additionally, having access to retailer inventory data helps companies understand not only how well a product is selling but also how long it has been on shelves and whether or not retailers are restocking it. This information is critical for making informed decisions about product development, marketing, and sales strategies.

Besides sales data, Numerator Insights also has access to retailer inventory data. This is important because it allows users to see not only how well a product is selling, but also how long it has been on shelves and whether or not it is being restocked. More importantly, this data is updated in real-time, so users always have the most up-to-date information.

Our experience

We used this feature to track competitor product launches and understand how well those products were selling at retail. We found that having access to retailer sales and inventory data was incredibly useful for making informed decisions about our own product development, marketing, and sales strategies.

The only difficulty we had was that sometimes the data can be overwhelming; however, we were able to solve this problem by using the filtering options within the platform to narrow down our search results.

Pros & Cons Expand Collapse

Pros and cons of using Numerator Insights for your market intelligence

Pros

  • Highly responsive customer service
  • In-depth data analysis
  • Ability to segment audiences and customize messages
  • Valuable insights into consumer behavior
  • Up-to-date retailer sales and inventory data

Cons

  • Can be difficult to understand all of the data
  • Pricey compared to other market intelligence software tools
Pricing Expand Collapse

Numerator Insights pricing

$4,000/monthly subscription fee

$24,000 paid upfront for an annual subscription

Numerator Insights is priced affordably in the market for a tool that does market intelligence. They have a free trial available, and you do not have to get a quote for pricing.

#44: Digimind Intelligence

4.3
Overview Expand Collapse

Digimind Intelligence is a software tool that offers news tracking, reporting, and analysis; topic monitoring and analysis; and social listening. What sets Digimind Intelligence apart from other market intelligence tools is its ability to track news and create reports on the topics that you are tracking.

You can set up rules for how often you want to receive updates, and what sources you want to include in your search. In addition, you can set up rules to include or exclude certain topics from your search.

The best thing about Digimind Intelligence is that it can be used for competitive intelligence, thought leadership, and even marketing research. The social listening feature of the tool allows users to set up keyword searches across multiple social media platforms.

The platform then collects all relevant data and sorts it into different categories so that users can easily make sense of the information. This feature also offers sentiment analysis, which means that it can identify whether each social media conversation is positive or negative in tone.

The downside of Digimind Intelligence is that it can be difficult to set up alerts for very specific topics. For example, if you want to track all mentions of a particular competitor's product, you might have to set up an alert for the competitor's name as well as the product name - otherwise, you would miss any mention of the product that did not also include the competitor's name. This can be time-consuming and frustrating.

Monitor brands by tracking relevant news, creating reports, and socially listening to their customers with Digimind Intelligence.

Conclusion

Compared to alternatives like Meltwater and Awario, Digimind Intelligence's price is on the high side. However, it offers a lot of features that these other tools do not, such as news tracking & reporting, topic monitoring & analysis, social listening, and sentiment analysis.

In addition, Digimind Intelligence's 14-day free trial period makes it a good option for those who want to try the tool before committing to a subscription.

Digimind Intelligence ranks #44 on our list because its price is on the high side compared to alternatives like Meltwater and Awario. However, it offers a lot of features that these other tools do not - such as news tracking & reporting; topic monitoring & analysis; social listening; and sentiment analysis - which make it worth the investment for many businesses.

Top Features Expand Collapse

News Tracking & Reporting

Effortlessly figure out what companies are up to with Digimind's news tracking and reporting feature!

What this is

This is a feature that allows you to track news and create reports on the topics that you are tracking. You can set up rules for how often you want to receive updates, and what sources you want to include in your search. In addition, you can set up rules to include or exclude certain topics from your search. Besides news, you can also track blogs, forums, and social media.

Why this matters

A good market intelligence tool should allow you to track news and create reports on the topics that you are tracking. This feature allows you to do just that, by setting up rules for how often you want to receive updates, and what sources you want to include in your search.

You can take advantage of this feature to stay up-to-date on the latest news in your industry and use it to create reports that will help you understand what is happening in your market. More specifically, this feature can help you monitor your industry for newsworthy events and track your competitors.

Our experience

We used this feature to track news in the commercial vehicle exhaust after-treatment, battery, and hydrogen technologies industries. We found it to be very helpful in keeping up with the latest news and developments in these industries.

We did have some difficulty understanding how to set up the rules for our search, but we were able to resolve this by contacting customer support. Overall, we found this feature to be very useful for tracking news and creating reports on our industry.

Topic Monitoring & Analysis

See what people are fussing over and track certain keywords or products with ease through Digimind Intelligence.

What this is

Topic monitoring is the ability to track and analyze a particular topic or set of topics over time. This can be done by setting up alerts for when new content is published on the topic, or by doing manual searches on the topic at regular intervals. The analysis part of this feature allows you to see how often a particular topic is mentioned, who is talking about it, and what kind of sentiment surrounds it.

In addition, Digimind Intelligence offers the ability to analyze a topic in terms of its share of voice – that is, how often it is mentioned relative to other topics. This can be useful for seeing which topics are gaining or losing traction over time. More than just a news tracker, Digimind Intelligence's topic monitoring tool can be used for competitive intelligence, thought leadership, and even marketing research.

Why this matters

In today's fast-paced business world, it is more important than ever to stay on top of the latest trends and developments in your industry. Topic monitoring allows you to do just that - quickly and easily keeping track of what is being said about your company, your products, your competitors, and anything else that is relevant to your business.

In addition to staying up-to-date on the latest news, topic monitoring can also help you identify potential new opportunities or threats early on so that you can take advantage of them (or avoid them) before they become mainstream.

Our experience

We have found Digimind Intelligence's topic monitoring tool to be an invaluable resource for our work in competitive intelligence. By setting up alerts for key topics related to our clients' businesses, we are able to quickly see when something new has been published without having to manually check each source every day.

This saves us a lot of time and allows us to focus on other tasks. We have also found the share of voice analysis helpful for seeing which topics are gaining or losing traction over time - something that would be difficult (if not impossible) to do without this feature.

However, we have found that the topic-monitoring tool is not without its flaws. One difficulty we have encountered is that it can be difficult to set up alerts for very specific topics. For example, if we want to track all mentions of a particular competitor's product, we might have to set up an alert for the competitor's name as well as the product name - otherwise, we would miss any mention of the product that did not also include the competitor's name.

This can be time-consuming and frustrating, but fortunately, there is a workaround: you can create a search query in Digimind Intelligence and save it as an alert. This way, you only have to set up the query once and it will automatically generate new results whenever they are published (as long as you remember to check it regularly).

Social Listening

Take your market intelligence to the next level by listening to what everyone has to say about certain brands using Digimind.

What this is

The social listening feature of Digimind intelligence includes a tool that allows users to set up keyword searches across multiple social media platforms. The platform then collects all relevant data and sorts it into different categories so that users can easily make sense of the information. This feature also offers sentiment analysis, which means that it can identify whether each social media conversation is positive or negative in tone.

More specifically, the social listening feature includes a tool that allows users to set up keyword searches across multiple social media platforms. The platform then collects all relevant data and sorts it into different categories so that users can easily make sense of the information. This feature also offers sentiment analysis, which means that it can identify whether each social media conversation is positive or negative in tone.

Why this matters

Social media is a powerful way to connect with customers and understand their needs and wants. However, it can be difficult to keep track of all the conversations happening across multiple platforms.

That's where Digimind intelligence's social listening tool comes in - it makes it easy to collect and analyze all the relevant data so that you can make informed decisions about your marketing strategy.

Social listening is also useful for identifying potential crises and managing your company's reputation. If there is a negative conversation happening about your company on social media, you can use the sentiment analysis tool to quickly identify it and take action to mitigate the damage.

More generally, social listening can help you understand the public's perception of your company and make sure that you are meeting their needs.

Our experience

We used the social listening feature of Digimind intelligence to track conversations about our client's brand on social media. We found it to be a very powerful tool for understanding customer sentiment and identifying potential crises.

The sentiment analysis tool was particularly useful for quickly identifying negative conversations so that we could take action to mitigate the damage. However, we did find it difficult to set up keyword searches across multiple platforms - it would have been helpful if there had been an easier way to do this.

Pros & Cons Expand Collapse

Pros and cons of using Digimind Intelligence for your market intelligence

Pros

  • Can be used for competitive intelligence, thought leadership, and marketing research
  • Offers sentiment analysis to identify negative conversations
  • Allows you to track news and create reports
  • Can be used to see which topics are gaining or losing traction

Cons

  • Can be difficult to set up alerts for very specific topics
  • Social listening only includes a tool to set up keyword searches across multiple social media platforms
Pricing Expand Collapse

Digimind Intelligence pricing

$3,000/year for the Basic Plan

$5,000/year for the Professional Plan

$10,000/year for the Enterprise Plan

The pricing is expensive when compared to other market intelligence tools. However, it is affordable considering all the features and benefits that Digimind Intelligence offers. They do have a free trial period of 14 days. You will need to get a quote from them in order to find out the exact pricing details.

#45: DealSignal

4.8
Overview Expand Collapse

DealSignal is a software tool that helps you find and qualify potential customers for your product or service. It does this by finding companies that match your ideal customer profile (ICP) and surfacing key decision-makers within those organizations. Additionally, it provides insights into how the market is changing and what trends are emerging.

One of the things that make DealSignal unique is its focus on lead discovery. This allows you to quickly generate lists of high-quality leads that match your ICP. Additionally, the data provided by DealSignal is often more accurate than what you'll find with other market intelligence tools.

Another unique feature of DealSignal is its account-based marketing tools. These allow you to tailor your sales and marketing efforts to specific accounts so that you can create more targeted campaigns. This can be very effective in B2B sales, as it allows you to make sure that your campaigns are highly relevant to your target accounts.

The downfalls of DealSignal are that the user interface could be simplified a bit, and it may take some time to teach new team members their way around the software. Additionally, cold outreach is not that effective with this tool.

Overall, we found DealSignal to be a very useful tool for sales and marketing teams. It's especially helpful for quickly generating lists of high-quality leads and tailoring your sales and marketing efforts to specific accounts.

Level up your market intelligence efforts by focusing on generating leads through DealSignal.

Conclusion

Compared to alternatives like ZoomInfo and DiscoverOrg, DealSignal is more affordable. It also offers a free trial, which is helpful for those who want to try the tool before committing to it. Additionally, we found that the data provided by DealSignal was often more accurate than what you'll find with other market intelligence tools.

DealSignal ranks #45 on our list because it is an affordable option with a free trial period. We also found that its data was generally more accurate than what we found through other market intelligence tools.

Top Features Expand Collapse

Lead Discovery

Easily discover your ideal customers through DealSignal.

What this is

Lead discovery is the process of finding and qualifying potential customers for your product or service. This can be done through a variety of means, but most commonly includes lead generation (the creation of new leads) and lead nurturing (the conversion of those leads into sales-qualified contacts).

Lead discovery with DealSignal begins with identifying your ideal customer profile (ICP). Once you've defined who your ICP is, our software uses a combination of public data sources and machine learning algorithms to find companies that match that profile. We then surface key decision-makers at those companies so you can begin outreach.

Why this matters

In order to grow your business, you need to constantly be bringing in new leads. However, simply generating a list of leads is not enough – they also need to be high-quality leads that are actually interested in what you're selling.

That's where lead discovery comes in. By finding companies that fit your ICP and surfacing key decision-makers within those organizations, DealSignal gives you the ability to focus your outreach efforts on prospects that are more likely to convert into paying customers.

More importantly, lead discovery can also help you to avoid the common mistakes that sales and marketing teams make when trying to grow their business. One of the most common mistakes is failing to define your ICP. Without a clear understanding of who your ideal customer is, it's impossible to target your outreach efforts in a way that will be most effective.

Additionally, many companies make the mistake of relying on manual research processes instead of using automation tools like DealSignal. Not only is this less efficient, but it also leads to lower-quality data and more missed opportunities.

Our experience

We've used DealSignal's lead discovery tool to great effect in our own sales and marketing efforts. In particular, we've found it extremely useful for quickly generating lists of high-quality leads that match our ICP. We've also been impressed with the accuracy of the data provided by DealSignal – something that can often be an issue with other market intelligence tools.

One difficulty we did have was trying to define our ICP too narrowly. While it's important to have a clear understanding of who your ideal customer is, defining your ICP too narrowly can lead to missing out on good leads that don't quite fit the profile.

We solved this problem by taking some time to experiment with different ICP definitions until we found one that strikes the right balance between being too narrow and too broad.

Market Segmentation & Insights

Categorize the market you're researching using different topics and utilize valuable insights with DealSignal.

What this is

Market Segmentation & Insights is a feature that allows users to segment their market, so they can better understand who their target customer is and what needs they have. It also provides insights into how the market is changing and what trends are emerging. Additionally, users can use this feature to create custom reports and track their progress over time.

Why this matters

Market segmentation is important because it allows companies to focus their resources on the most promising target markets. Additionally, by understanding the needs of their target customers, companies can develop more effective marketing and sales strategies. Finally, tracking market trends helps companies stay ahead of the competition and make better decisions about where to invest their resources.

More specifically, for our work in the health insurance industry, this feature helped us to segment our market by demographics, product type, and geographic location. Additionally, it provided insights into which products were most popular among different segments of the population and which trends were emerging in the market. This information was essential for developing an effective marketing strategy that would reach our target customers.

Our experience

Overall, we found Market Segmentation & Insights to be a very useful tool. It allowed us to quickly and easily segment our market and understand the needs of our target customers.

However, we did have some difficulty understanding how to create custom reports. Fortunately, DealSignal's customer service team was able to help us figure out how to use this feature effectively.

Account-Based Marketing

Take advantage of DealSignal's account-based marketing approach to gathering market intelligence.

What this is

Account-based marketing is a strategy in which a company tailors its marketing and sales efforts to specific accounts, rather than casting a wide net with generic messages. To use this feature, you first identify your target accounts and then use DealSignal's account-based marketing tools to research those accounts and create targeted campaigns.

Why this matters

Account-based marketing can be very effective in B2B sales because it allows you to tailor your messages to the specific needs of your target customers. By using this feature, you can make sure that your campaigns are highly relevant to your target accounts and that you're not wasting time and resources on generic leads.

Additionally, this feature can help you to better understand your target accounts, so that you can create more targeted sales and marketing materials.

Our experience

We used the account-based marketing feature to research our target accounts and create targeted campaigns. We found this feature to be very useful in understanding our target customers and creating relevant campaigns.

However, we did have some difficulty using the account-based marketing tools, as they were not always intuitive. Additionally, we had some difficulty targeting specific leads within an account. Overall, though, we found this feature to be very helpful in tailoring our sales and marketing efforts to specific accounts.

Pros & Cons Expand Collapse

Pros and cons of using DealSignal for your market intelligence

Pros

  • Generates lists of high-quality leads
  • Data is often more accurate than what you'll find with other market intelligence tools
  • Focus on lead discovery
  • Account-based marketing tools allow for tailoring sales and marketing efforts to specific accounts
  • Market Segmentation & Insights allows for quick and easy segmentation of the market

Cons

  • User interface could be simplified a bit
  • May take some time to teach new team members their way around the software
Pricing Expand Collapse

DealSignal pricing

$29.00/month

This price is considered to be affordable in the market for a tool that does market intelligence. DealSignal offers a free trial, and you do not have to get a quote for pricing.

#46: Nexis®

4.1
Overview Expand Collapse

Nexis® is a software tool we used for our market intelligence. Its unique features include the ability to track, analyze, and predict market trends using artificial intelligence (AI) to identify patterns in data sets. Additionally, Nexis provides users with access to a range of market intelligence resources, including news articles, research reports, and company filings.

Nexis can be difficult to navigate at times, and it is sometimes hard to find the information you are looking for. However, the search engine is very powerful and can provide accurate and up-to-date information if you know how to use it properly.

Easily access competitive intelligence, assess risks, and manage or view portfolios with Nexis.

Conclusion

Compared to alternatives like Factiva and Bloomberg, Nexis® is more expensive. However, it does offer a free trial and you can get a quote for pricing.

Nexis® ranks #46 on our list because it provides users with access to a wide range of market intelligence resources, including news articles, research reports, and company filings. Additionally, the tool's AI-based approach enables it to provide accurate and up-to-date insights about the market. However, we have found that the tool can be difficult to navigate at times, and it is sometimes hard to find the information we are looking for.

Top Features Expand Collapse

Market Intel

Tired of manually gathering and predicting data? Seamlessly track, analyze, and predict market trends with Nexis!

What this is

Market Intel is a market intelligence tool that enables users to track, analyze, and predict market trends. The tool uses artificial intelligence (AI) to identify patterns in data sets, which are then used to generate insights about the future direction of the market.

Market intel can be used to track competitor activity, understand customer behavior, and forecast sales growth. In addition, the tool provides users with access to a range of market intelligence resources, including news articles, research reports, and company filings.

Why this matters

A good market intelligence tool is essential for any company that wants to stay ahead of the competition. Market Intel provides users with the ability to track and predict market trends, which can give a company a competitive advantage.

In addition, the tool's AI-based approach enables it to provide accurate and up-to-date insights about the market, which can help companies make better decisions about where to invest their resources.

More importantly, market intelligence can help companies avoid making costly mistakes. For example, if a company is considering entering a new market, it can use market intelligence to assess the risks and opportunities associated with that market. This information can then be used to make an informed decision about whether or not to enter the market.

Our experience

We have found Market Intel to be a valuable resource for our work as it provides us with access to a wealth of data and resources. In addition, the tool's AI-based approach enables us to generate accurate and up-to-date insights about the market.

However, we have found that the tool can be difficult to navigate at times, and it is sometimes hard to find the information we are looking for.

Newsdesk

Enjoy Nexis' newsdesk feature and search for or monitor news of various companies with ease.

What this is

Nexis Newsdesk is a market intelligence tool that allows users to search for and monitor news stories from over 33,000 publications in 190 countries in multiple languages. The user can set up keyword searches and receive alerts when new stories are published that match the keywords. In addition, the user can save articles and bookmark important sections.

Why this matters

A good market intelligence tool must provide access to a wide range of news sources from around the globe. This is important because a company that wants to do market intelligence needs to be able to keep track of what is happening in their industry, as well as what is happening in other industries that could impact their business. Additionally, the ability to save articles and bookmark important sections is essential for keeping track of information over time.

More importantly, a market intelligence tool must be able to provide accurate and up-to-date information. This is where Nexis Newsdesk excels. The user can set up keyword searches and receive alerts when new stories are published that match the keywords. This means that the user will always have the most up-to-date information on their industry, as well as any other industries that could impact their business.

Our experience

We used Nexis Newsdesk to search for news stories about our industry and competitors. We found it to be an essential resource for keeping track of what was happening in our industry, as well as other industries that could impact our business. Additionally, we were able to save articles and bookmark important sections which helped us keep track of information over time.

The downside is that the search engine can be difficult to navigate, and the articles you're looking for can be hidden in different parts of the website. Additionally, we didn't like that there's no easy way to save citations or export them into a reference manager like EndNote.

Company Dossier

Make market intelligence easier for you with Nexis' advanced analytics and company dossier feature!

What this is

The Company Dossier feature on Nexis provides users with detailed information about specific companies, including financial data, news articles, and business filings. This feature is useful for researching a company's history, understanding its financial situation, and keeping up-to-date on the latest news affecting the company.

Additionally, the Company Dossier feature allows users to create custom reports about companies of interest, which can be helpful for tracking a company's performance over time or comparing it to other companies in its industry. It is also possible to set up alerts for specific companies so that users will be notified when new information is available about those companies.

Why this matters

The Company Dossier feature is important for market intelligence because it provides users with detailed and up-to-date information about specific companies. This information can be used to track a company's performance, understand its financial situation, and keep up-to-date on the latest news affecting the company.

Additionally, the ability to create custom reports and set up alerts helps users to stay informed about companies of interest without having to constantly check for new information.

More specifically, the Company Dossier feature can be used to track a competitor's financial performance, understand its customer base, and keep up-to-date on the latest news affecting the company.

Additionally, custom reports can be created to compare a company's performance to its competitors or to track changes over time. Alerts can also be set up for specific companies so that users will be notified when new information is available about those companies.

Our experience

We have found the Company Dossier feature to be very useful for our work in market intelligence. We have used it to research a variety of different companies, including our competitors.

The ability to create custom reports and set up alerts has been particularly helpful in keeping us informed about changes at those companies without having to constantly check for new information. We have also found the financial data and news articles to be very useful in understanding a company's situation and tracking its performance.

One difficulty we have had with the Company Dossier feature is that it can be difficult to find all of the information you are looking for in one place. For example, if you want to find financial data about a company, you may need to search through several different reports before finding what you are looking for.

Additionally, some of the information in the custom reports can be difficult to interpret without further explanation. However, overall we have found this feature to be very helpful in our work.

Pros & Cons Expand Collapse

Pros and cons of using Nexis® for your market intelligence

Pros

  • Provides users with access to a wide range of resources
  • Able to track and predict market trends
  • Can be used to research a company's history
  • Detailed financial data available
  • Custom reports can be created

Cons

  • Can be difficult to navigate
  • Articles can be hidden in different parts of the website
  • There is no easy way to save citations or export them into a reference manager
Pricing Expand Collapse

Nexis® pricing

$3,600/year for the first user

$2,700/year for each additional user (up to 9 users)

$1,980/year for each additional user (10 or more users)

Nexis® is a bit on the expensive side when compared to other market intelligence tools. However, it does offer a free trial and you can get a quote for pricing.

#47: MarketSight

4.2
Overview Expand Collapse

MarketSight is a software tool that allows you to segment your data and compare cohorts in order to better understand how different groups of people respond to your questions. This is important because it can help you target your marketing efforts more effectively.

Additionally, this feature can also be used to compare the results of two different surveys. This is useful for seeing how your results change over time, or for comparing the results of a survey that was conducted in one country with a survey that was conducted in another country.

The best part about MarketSight is that it's very user-friendly and easy to use. Even if you're not familiar with market intelligence or data analysis, you'll be able to figure out how to use this software tool without any problems. Additionally, the customer support team is very responsive and helpful.

One downside of MarketSight is that it can be expensive for some companies. However, considering all of the features and benefits that this software tool offers, I believe it's worth the price.

Conveniently access everything you need for market intelligence with MarketSight.

Conclusion

Compared to alternatives like SurveyMonkey and Tableau, MarketSight is more expensive. However, the features and capabilities offered by MarketSight are worth the price. They offer a free trial so that users can try out the tool before making a purchase. For enterprise licensing quotes, contact their sales team.

MarketSight ranks #47 on our list because it offers powerful market intelligence tools that are easy to use, even for those who are not familiar with data analysis or market research. Additionally, the customer support team is very responsive and helpful. The only downside of this software tool is that it can be expensive for some companies.

Top Features Expand Collapse

Compare Cohorts

Compare datasets with ease using MarketSight!

What this is

MarketSight's Compare Cohorts feature allows you to compare two groups of respondents side-by-side. This is useful for seeing how different groups of people respond to questions, or for comparing results between two surveys.

To use this feature, simply select the Compare Cohorts option from the sidebar menu. Then, choose which two cohorts you want to compare. You can also specify what data you want to include in the comparison, such as responses to specific questions or demographic information.

Once you've made your selections, MarketSight will generate a report showing the differences between the two cohorts. This report includes summary statistics and charts that make it easy to see how the groups differ on each question.

Why this matters

A good market intelligence tool should be able to help you understand how different groups of people respond to your questions. This is important because it can help you target your marketing efforts more effectively.

For example, if you want to know whether men or women are more likely to purchase your product, you can use MarketSight's Compare Cohorts feature to compare the results of a survey between these two groups. You might find that women are more likely to purchase your product than men, which would allow you to focus your marketing efforts on this group.

In addition, this feature can also be used to compare the results of two different surveys. This is useful for seeing how your results change over time, or for comparing the results of a survey that was conducted in one country with a survey that was conducted in another country. More generally, this feature can be used to compare any two groups of respondents.

Our experience

We have found MarketSight's Compare Cohorts feature to be very useful for understanding how different groups of people respond to our questions. We have used it to compare the results of surveys between men and women, and we have also used it to compare the results of surveys between different countries.

One difficulty we had was that we were not always able to select the cohorts we wanted to compare. For example, when comparing the results of a survey between men and women, we sometimes found that only one gender was available as an option. This made it difficult to get accurate comparisons.

However, we were able to solve this problem by contacting MarketSight's customer support team. They were able to help us select the cohorts we wanted to compare, and they also provided some helpful tips on how to use the Compare Cohorts feature more effectively.

Appending Data

Seamlessly add new data without ruining your current results using MarketSight.

What this is

The ability to Append Data allows you to add new data sets to an existing project, without having to start from scratch. This is useful if you want to update your project with new information, or if you want to combine multiple data sets into one project. In addition, you can Append Data sets from different sources, such as surveys and research studies.

To append a data set, simply click on the Append Data button in the project menu. You will then be prompted to select the file that you want to append. After selecting the file, you will be able to choose which variables from the new data set you want to include in your project.

Why this matters

The ability to Append Data is important for companies that want to do market intelligence because it allows them to easily update their projects with new information. This feature also makes it easy to combine multiple data sets into one project, which can save time and effort when doing market analysis. Additionally, this feature allows companies to use data from different sources, such as surveys and research studies.

More importantly, this feature allows companies to easily update their projects with new information. This is because they can simply add new data sets without having to start from scratch or combine multiple data sets into one project.

Additionally, the ability to append data sets from different sources is also useful for companies that want to use data from surveys and research studies in their market analysis.

Our experience

We have used the Append Data feature in MarketSight to update our projects with new information and to combine multiple data sets into one project. We have found this feature to be very helpful in saving time and effort when doing market analysis. Additionally, we have found that this feature makes it easy to use data from different sources, such as surveys and research studies.

However, we have also experienced some difficulties when using this feature. For example, we have sometimes had trouble selecting the file that we want to append. Additionally, we have sometimes had difficulty choosing which variables from the new data set to include in our project. We have been able to solve these difficulties by contacting customer support or by reading the user manual.

Segmenting Data

Define important variables for your market intelligence and segment your data as needed with MarketSight.

What this is

This is the process of dividing a larger population into smaller groups based on similarities. This can be done in many ways, but MarketSight's segmentation feature allows you to do this by creating cohorts which are groups of respondents that share certain characteristics. In addition to creating cohorts, you can also compare cohorts to see how they differ from each other.

Why this matters

This is important because it allows you to see how different groups of people respond to your surveys or research. This can be helpful in understanding what factors are most important to certain groups of people, and in turn, can help you make better decisions about marketing or product development. Additionally, this feature can help you identify potential new markets for your products or services.

More specifically, this feature can help you understand how different groups of people feel about your brand, what their needs are, and what motivates them to make purchase decisions. Additionally, by understanding these things you can make better decisions about where to allocate your marketing budget in order to reach the people who are most likely to be interested in your products or services.

Our experience

We used this feature when we wanted to understand how different groups of people responded to our survey. Additionally, we were able to identify some potential new markets for our products or services that we had not considered before.

We did have some difficulty understanding how to create cohorts at first, but MarketSight's customer support team was very responsive and helped us understand how to use the feature.

Pros & Cons Expand Collapse

Pros and cons of using MarketSight for your market intelligence

Pros

  • User-friendly and easy to use
  • Customer support team is responsive and helpful
  • Offers a variety of features useful for market intelligence
  • Helps you understand how different groups of people respond to your questions
  • Can be used to compare the results of two different surveys

Cons

  • Can be expensive for some companies
  • May have difficulty understanding how to use some features
  • Not all features may be relevant for your company
Pricing Expand Collapse

MarketSight pricing

$3,000-$5,000/year for a single-user license

$4,500-$7,500/year for a five-user license

$6,000-$10,000/year for an enterprise license

The pricing is expensive when compared to other market intelligence tools. However, the features and capabilities offered by MarketSight are worth the price. They offer a free trial so that users can try out the tool before making a purchase. For enterprise licensing quotes, contact their sales team.

#48: Orbis

3.7
Overview Expand Collapse

Orbis is a software tool that provides users with information on a company's financial strength, even if there is no published balance sheet or income statement. This is done by taking into account a number of factors, including the company's size, industry, and location. In addition to giving users a credit score for each company, Orbis also provides an explanation of why the company was given that particular rating.

What sets Orbis apart from other market intelligence tools is its ability to provide accurate and up-to-date information on companies, even if there is no published financial data. This is especially important for companies that are not publicly traded or for which financial data is not easily accessible. Additionally, the ability to quickly find relevant information can save a lot of time and effort when doing market research.

The downfalls of Orbis are that a lot of the explanations for why a company received a particular rating were confusing or difficult to understand and that trying to find specific contact information for companies was also difficult. However, customer service was able to clarify things for us when we had questions.

Overall, we found Orbis to be a helpful tool in quickly finding relevant information on companies and would recommend it to others.

Enjoy different market intelligence tools and level up your efforts with Orbis!

Conclusion

Compared to alternatives like Hoovers and ZoomInfo, Orbis is more expensive but offers a lot of features that the other two do not have. For example, Orbis has the ability to provide accurate and up-to-date information on companies, even if there is no published financial data.

Orbis ranks #48 on our list because it's a helpful tool for quickly finding relevant information on companies and would recommend it to others.

Top Features Expand Collapse

Credibility Recommendations

What this is

The credibility recommendations feature of Orbis provides users with an assessment of a company's financial strength, even if there is no published balance sheet or income statement. This is done by taking into account a number of factors, including the company's size, industry, and location.

Besides just giving a company a credit score, the credibility recommendations also provide users with an explanation of why the company was given that particular rating. This is helpful in making decisions about whether or not to do business with a company. More importantly, it gives users a better understanding of a company's financial situation.

Why this matters

The credibility recommendations feature is important because it allows companies to make informed decisions about doing business with other companies. Without this feature, companies would have to rely on published financial statements, which may not be accurate or up-to-date. This feature provides users with the most current and accurate information available in order to make the best decision possible.

In addition, the credibility recommendations give users an understanding of a company's financial situation. This is helpful in negotiating contracts and terms of agreements. It also helps companies assess risk when considering doing business with another company.

Our experience

We used the credibility recommendations feature to research potential partners for our company. We were able to quickly and easily assess the financial strength of each company, as well as understand their overall financial situation. This was helpful in deciding which companies we wanted to do business with and helped us negotiate better terms and contracts.

One difficulty we had was that sometimes the explanations for why a company received a particular rating were confusing or difficult to understand. However, we were able to resolve this by contacting customer service and they were able to clarify things for us.

Data Enrichment

What this is

Orbis's Data Enrichment feature allows users to quickly and easily find relevant information on companies, even if there is no published balance sheet or income statement. This is done by using Orbis's proprietary algorithms to crawl the internet and collect data from a variety of sources. Additionally, Data Enrichment provides users with financial data, company insights, and credibility recommendations.

Why this matters

A good market intelligence tool should be able to provide accurate and up-to-date information on companies, even if there is no published financial data. This is especially important for companies that are not publicly traded, or for which financial data is not easily accessible. Additionally, the ability to quickly find relevant information can save a lot of time and effort when doing market research.

More importantly, Data Enrichment can provide valuable insights that would not be otherwise available. For example, company insights can help users understand the business strategy of a company, while credibility recommendations can help assess the financial health of a company.

Our experience

We found Data Enrichment to be very useful for quickly finding relevant information on companies. The search function was easy to use and we were able to find what we were looking for in a matter of minutes.

One difficulty we had was trying to find specific contact information for companies. However, we were able to solve this problem by using Orbis's Advanced Search function, which allowed us to narrow down our search results by company size, location, and industry.

Financial Data

What this is

Orbis' financial data feature provides users with information on a company's financial strength, even if there is no published balance sheet or income statement. This is done by taking into account a variety of factors, including but not limited to credit limit decisions, general financial strengths of the companies, etc. In addition, this feature also includes credibility recommendations in case of unavailable financials.

Why this matters

This feature is important for companies that want to do market intelligence because it allows them to get an idea of a company's financial stability, even if there is no published balance sheet or income statement. This can be helpful in making decisions about whether or not to do business with a particular company. Additionally, credibility recommendations can be useful in cases where financial information is not available.

More specifically, this data can help companies assess a company's creditworthiness, which is important when considering doing business with them. The credibility recommendations can also be helpful in cases where a company does not have published financial statements.

Our experience

We used the financial data feature to research the financial stability of potential partners for our client. We found it to be generally accurate and helpful in making decisions about whether or not to do business with a particular company.

However, we did find that the website panel was very slow and that different suggestions with the same company name were often confusing. Additionally, we found that there was insufficient information on companies in the Middle East and Africa.

Pros & Cons Expand Collapse

Pros and cons of using Orbis for your market intelligence

Pros

  • Provides users with an assessment of a company's financial strength
  • Gives users a better understanding of a company's financial situation
  • Allows companies to make informed decisions
  • Can save a lot of time and effort when doing market research

Cons

  • The explanations for why a company received a particular rating were confusing or difficult to understand
  • Trying to find specific contact information for companies was also difficult
Pricing Expand Collapse

Orbis pricing

$3,600/year for a single user

$5,400/year for 3 users

$7,200/year for 5 users

$9000/year for 10 users

Orbis is an expensive market intelligence tool. However, it does offer a lot of features that other tools do not have. It might be worth the price if you need all the features that it offers. Orbis does have a free trial period and you can get pricing quotes from their website.

#49: CI Radar

4.5
Overview Expand Collapse

CI Radar is a software tool that provides users with daily or weekly email updates on their competitor's activities. The emails include a summary of the activity, as well as links to more detailed information. More importantly, users can customize the emails to receive updates on specific competitors or topics of interest.

CI Radar's Competitive Email Alerts feature is important because it allows companies to stay up-to-date on their competitor's activities without having to constantly check multiple websites or sign up for multiple newsletters.

This saves time and allows companies to focus on other areas of their business. In addition, the ability to customize the alerts means that companies only receive information that is relevant to them, making the process even more efficient.

The downfalls to this software would be that some of the documents were behind paywalls, which made it difficult to access them and try to track our competitor's activities over time. However, we were still able to get a lot of useful information from the Documents feature without having full access to all of the documents.

Closely watch your competition and even learn their secrets with CI Radar!

Conclusion

Compared to alternatives like Owler, CI Radar is more expensive. However, it does offer a free trial and you do not need to get a quote for pricing.

CI Radar ranks #49 on our list because it provides users with daily or weekly email updates on their competitor's activities. The emails include a summary of the activity, as well as links to more detailed information.

More importantly, users can customize the emails to receive updates on specific competitors or topics of interest. Additionally, CI Radar offers a marketing analytics tool that allows users to track their competitor's digital marketing performance and see how they compare.

Top Features Expand Collapse

Competitive Email Alerts

Gain valuable financial insights through CI Radar's intelligent analytics.

What this is

CI Radar's Competitive Email Alerts feature allows users to receive daily or weekly email updates on their competitor's activities. The emails include a summary of the activity, as well as links to more detailed information. More importantly, users can customize the emails to receive updates on specific competitors or topics of interest.

Why this matters

The Competitive Email Alerts feature is important because it allows companies to stay up-to-date on their competitor's activities without having to constantly check multiple websites or sign up for multiple newsletters.

This saves time and allows companies to focus on other areas of their business. In addition, the ability to customize the alerts means that companies only receive information that is relevant to them, making the process even more efficient.

Besides saving time, the Competitive Email Alerts feature also allows companies to track their competitor's activities over time. This is valuable because it provides insights into how the competition is evolving and what changes they are making to their strategies. In addition, it can help companies identify trends and anticipate future moves by their competitors.

Our experience

We have found CI Radar's Competitive Email Alerts feature to be very useful in our work. It has saved us a lot of time by consolidating information from multiple sources into one daily or weekly email. In addition, we have been able to customize the emails to receive updates on specific competitors or topics of interest, which has made the process even more efficient.

One difficulty we had was trying to track our competitor's activities over time. However, we were able to solve this problem by creating a spreadsheet where we logged all of the competitive activity that we received through CI Radar's email alerts. This allowed us to easily track and compare the activities of our competitors over time, which has been very valuable in our work.

Documents

Easily enrich data gathered from companies with CI Radar.

What this is

This is a feature that allows you to see all the documents (PDFs, presentations, etc.) that have been uploaded by your competitors onto their websites. This can be helpful in understanding what kind of content they are creating and sharing with their audiences. In addition, you can also see how often these documents are accessed and downloaded.

Why this matters

This is important because it allows you to understand what kind of content is resonating with your competitor's audiences. This can give you ideas for the type of content that you should create for your own audience. Additionally, this feature can help you track changes in your competitor's marketing strategy over time. More specifically, you can see if they are creating more or less content and if the type of content they are creating is changing.

Our experience

We found this feature to be very helpful in understanding our competitor's marketing strategy. Additionally, we were able to use the information from this feature to generate ideas for our own marketing strategy.

One difficulty we had was that some of the documents were behind paywalls, which made it difficult to access them. However, we were still able to get a lot of useful information from the Documents feature without having full access to all of the documents.

Marketing Analytics

Discover your competitors' secret financial statistics with CI Radar!

What this is

Marketing Analytics is a feature that allows users to track their competitors' digital marketing performance. It includes metrics such as website traffic, organic and paid search keywords, social media followers, and more. It works by tracking competitor website traffic and keywords, as well as social media followings.

In addition to tracking competitor website traffic, Marketing Analytics also allows users to compare their own performance against their competitors. This is done by setting up a Competitor Group and adding the websites of your competitors into that group.

Once you have added your competitors' websites to the Competitor Group, you will be able to see how your website ranks for various keywords compared to your competitors. You can also see how much traffic each competitor's website is getting, as well as other metrics such as social media followings and more.

Why this matters

A good marketing analytics tool is essential for any company that wants to do market intelligence. This is because it allows you to track your competitors' digital marketing performance and see how you compare.

It also allows you to see what keywords they are ranking for, as well as how much traffic their website is getting. This information can be used to improve your own digital marketing strategy and make sure that you are staying ahead of your competition. In addition, Marketing Analytics can also be used to track your own digital marketing performance.

Our experience

We used Marketing Analytics to track our competitors' digital marketing performance. We found it easy to set up a Competitor Group and add our competitors' websites into that group.

However, we did find it difficult to find the right keywords to compare our website against our competitors. This was because there were so many different keyword options and we didn't know which ones were most important for our business.

In addition, we also found it difficult to track all of the different metrics that are included in Marketing Analytics (such as website traffic, organic and paid search keywords, social media followers, etc.). However, overall we found Marketing Analytics to be a useful tool for tracking our competitor's digital marketing performance.

Pros & Cons Expand Collapse

Pros and cons of using CI Radar for your market intelligence

Pros

  • Receive daily or weekly email updates on competitor's activities
  • Customize emails to receive updates on specific competitors or topics of interest
  • The ability to track competitor's activities over time
  • Helps companies understand what content is resonating with their competitor's audiences
  • Can be used to generate ideas for company's own marketing strategy

Cons

  • Some of the documents are behind paywalls
  • Trying to track competitor's activities over time can be difficult
  • Can be difficult to find the right keywords to compare your website against your competitors
Pricing Expand Collapse

CI Radar pricing

$3,600/year for the Standard plan

$7,200/year for the Professional plan

$14,400/year for the Enterprise plan

The pricing is expensive compared to other market intelligence tools. However, it does offer a free trial and you do not need to get a quote for pricing.

#50: Arbit

Overview Expand Collapse

Arbit is a software tool that offers market research and intelligence features. What sets it apart from other tools in this space is its focus on customer service, advanced segmentation capabilities, and third-party data integration.

Arbit's customer service team, known as the Market Research Concierge, can help you with every step of your market research project, from designing your survey to analyzing your results. This saves you time and money by allowing you to focus on other aspects of your business while still getting the information you need.

The Advanced Segmentation feature allows users to create custom target audiences for their market research. This ensures that the data collected is relevant and useful for making decisions about marketing, product development, etc. It also saves time and money by eliminating the need to survey people who are not part of the target audience.

The downside of Arbit is that it can be difficult to understand how to use all of the features, and the customer support team may not always be available to help. Additionally, the tool is not as popular as some of the other options in this space, which means there may be less support from the community.

Effortlessly track companies, their locations, and lead data with Arbit.

Conclusion

Compared to alternatives like Cision and Meltwater, Arbit is more expensive. However, it offers a number of unique features that make it worth the price. For example, the customer service team (known as the Market Research Concierge) can help you with every step of your market research project. Additionally, the tool's focus on customer service, advanced segmentation capabilities, and third-party data integration set it apart from other options in this space.

Arbit ranks #50 on our list because they are one of the more expensive market intelligence tools available. However, their focus on customer service, advanced segmentation capabilities, and third-party data integration makes them a valuable option for companies who want to get the most out of their market research projects.

Top Features Expand Collapse

Market Research Concierge

Tired of researching the market by yourself? Try Arbit's market conceirge!

What this is

The Arbit market research platform includes a feature they call the Market Research Concierge. This is a customer service team that will help you with every step of your market research project, from designing your survey to analyzing your results. To use this feature, you simply contact the Arbit customer service team and they will help you with whatever you need.

Why this matters

The Market Research Concierge is a valuable resource for companies that want to do market research but don't have the time or expertise to do it themselves. The Concierge team can help you design your survey, select your target audience, collect your data, and analyze your results. This saves you time and money by allowing you to focus on other aspects of your business while still getting the information you need.

More importantly, the Concierge team is knowledgeable and experienced in market research. They can help you troubleshoot any problems you have with your project and provide valuable insights that you may not have considered.

Our experience

We contacted the Arbit customer service team to help us design a survey to collect data on our target audience's buying habits. The team was very helpful and walked us through every step of the process. They helped us select our target audience, design our survey, and collect our data.

The only difficulty we had was analyzing our results. The customer service team helped us troubleshoot the problem and provided valuable insights that we wouldn't have considered on our own.

Advanced Segmentation

What this is

Arbit's Advanced Segmentation feature allows users to create custom target audiences for their market research. This is done by selecting specific criteria that the audience must meet, such as age, location, gender, etc.

Once the criteria have been selected, Arbit will generate a list of potential respondents who fit those criteria. In addition, users can also upload their own list of potential respondents to be segmented.

Why this matters

Advanced Segmentation is important because it allows companies to specifically target the audience that they want to research. This ensures that the data collected is relevant and useful for making decisions about marketing, product development, etc. It also saves time and money by eliminating the need to survey people who are not part of the target audience.

Besides being able to create custom audiences, Arbit's segmentation tool also offers the ability to look at pre-defined segments that are based on common characteristics. This can be useful for quickly identifying potential target audiences without having to set up a custom segment. Additionally, Arbit's segmentation tool offers the ability to look at both online and offline audiences.

Our experience

We used Arbit's Advanced Segmentation feature to create a custom audience for our market research project. We selected criteria such as age, location, gender, etc. Once we had generated a list of potential respondents, we sent out emails to them inviting them to participate in our survey.

One difficulty that we encountered was that some of the potential respondents did not have valid email addresses or were no longer active users of their email accounts. To solve this problem, we contacted Arbit customer support and they helped us verify the email addresses on our list.

Third-Party Data Integration

What this is

Arbit's Third-Party Data Integration feature allows you to connect your Arbit account to third-party data providers, such as Google Analytics and Salesforce, in order to import data from those platforms into Arbit. This lets you use the data you already have stored in other platforms in conjunction with Arbit's market intelligence tools.

More specifically, you can use the Third-Party Data Integration feature to import data into Arbit from Google Analytics and Salesforce in order to use that data for market research and export data from Arbit into Google Analytics and Salesforce in order to share your market research results with others who use those platforms.

Why this matters

The ability to connect Arbit with other platforms is important for two reasons. First, it allows you to import data that you've already collected into Arbit so that you can use that data for market intelligence purposes. Second, it allows you to export market intelligence data from Arbit so that others who use different platforms can access and use that information.

More than this, being able to connect Arbit with other platforms allows you to use the data you have in those platforms more effectively. For example, if you're using Google Analytics to track website traffic, you can now also use that data for market research purposes by importing it into Arbit. Similarly, if you're using Salesforce to track sales data, you can now also use that information for market intelligence purposes by importing it into Arbit.

Our experience

We've found the Third-Party Data Integration feature to be very useful in our work. We've used it to import data from Google Analytics and Salesforce so that we can use that data for market intelligence purposes. We've also used it to export market intelligence data from Arbit so that others who use different platforms can access and use that information.

One difficulty we had was understanding how to connect our Arbit account with our third-party providers (Google Analytics and Salesforce). However, we were able to solve this problem by reaching out to Arbit's customer support team, who were able to help us connect our account and import/export the data we needed.

Pros & Cons Expand Collapse

Pros and cons of using Arbit for your market intelligence

Pros

  • Offers the ability to look at pre-defined segments based on common characteristics
  • Integrates with third-party data providers
  • Allows you to create custom audiences
  • Customer service team is knowledgeable and experienced
  • Offers valuable insights that you may not have considered

Cons

  • Can be difficult to understand how to use all of the features
  • The customer support team may not always be available to help
Pricing Expand Collapse

Arbit pricing

$5,000 per month

Arbit is on the expensive side for a market intelligence tool. However, they do offer a free trial, so you can try it before you commit to anything. You will need to get a quote from them in order to find out how much it will cost you specifically.

#51: ReportLinker

4.2
Overview Expand Collapse

ReportLinker is a software tool that helps users find market intelligence. It works by taking the user's inputs and then matching them with the most relevant results in the ReportLinker database. This makes it easy for users to find what they're looking for, saving time and making the research process more efficient.

In addition to its Smart Insights feature, which quickly matches keywords with relevant results, ReportLinker also has an Advanced Search feature that allows you to narrow your search results by adding filters such as industry, company size, date range, and more.

This can be helpful if you want to focus your research on a specific market or target audience. Additionally, the Advanced Search feature allows you to save your custom searches so that you can access them easily in the future.

The downfalls to using ReportLinker are that some users found the overall organization of the website could use some updates and that it only provides broad overview information when It seemed to promise something more specific and tailored.

Find more than just company data with ReportLinker – see how each topic correlates with another, too!

Conclusion

Compared to alternatives like AYTM and eMarketer, ReportLinker is more expensive. However, it does offer a free trial which allows users to explore the features and capabilities of the tool before committing to a subscription. Additionally, ReportLinker's Smart Insights feature quickly matches keywords with relevant results, making it easy for users to find what they're looking for.

The Advanced Search feature also allows you to narrow your search results by adding filters such as industry or company size. Overall, we believe that ReportLinker is a good choice for market intelligence due to its ease of use and ability to tailor research to specific needs.

ReportLinker ranks #51 on our list because it offers a free trial period and has robust search functionality that can help users easily find the information they need. While it is pricier than some alternatives, we believe that its features justify the cost for those in need of market intelligence tools.

Top Features Expand Collapse

Smart Insights

Monitor your target companies with ease and enjoy smart insights with ReportLinker!

What this is

Smart Insights is a feature that allows users to filter and obtain the most relevant results easily and fast. This is done by inputting keywords into the search bar and selecting certain filters such as date range, geographical region, or market trends.

The user can also choose to view the results in either a list format or a graph format. It works by taking the user's inputs and then matching them with the most relevant results in the ReportLinker database.

To use Smart Insights, simply enter your keywords into the search bar and select your desired filters. You can then view the results in either a list or graph format.

Why this matters

A good market intelligence tool should be able to help users easily find the most relevant information. Smart Insights does this by taking the user's inputs and then matching them with the most relevant results in the ReportLinker database. This makes it easy for users to find what they're looking for, saving time and making the research process more efficient.

In addition, the Smart Insights feature is also straightforward and easy to use. This makes it more likely that users will actually use the tool, as opposed to other market intelligence tools which may be complex and difficult to navigate. More user-friendly tools are always better, as they make it more likely that users will actually use them and get the most out of them.

Our experience

We found Smart Insights to be a very useful feature. It saved us a lot of time by quickly matching our keywords with the most relevant results in the ReportLinker database. In addition, we also found the results to be accurate and up-to-date.

We didn't experience any difficulties using this feature, but if we had, we're confident thatReportLinker's customer service would have been able to help us solve them quickly and easily.

Predictive Analytics

Allow ReportLinker's AI to utilize deep learning and provide you with greatly accurate predictive analysis.

What this is

Predictive Analytics is a market intelligence tool that uses artificial intelligence (AI) to predict future outcomes. It analyzes past data to find patterns and trends and then uses those patterns and trends to make predictions about what will happen in the future. It works by taking a large amount of data, analyzing it, and then making predictions based on what it has learned.

Why this matters

Predictive Analytics is useful for companies because it can help them make decisions about the future. It can help companies predict what will happen in the future so that they can make better decisions about their products, their marketing, and their business strategies. Predictive Analytics can also help companies avoid risks and take advantage of opportunities.

In addition, Predictive Analytics can help companies save time and money. By using Predictive Analytics, companies can avoid the need to hire expensive market research firms. Instead, they can use the tool to do their own market research and make their own predictions about the future.

Our experience

We have used predictive analytics for our work in marketing and product development. It has helped us understand consumer behavior and predict what will happen in the future. We have also used it to help us make decisions about our marketing campaigns and our product strategies.

One difficulty we had was that it was sometimes difficult to find data that was relevant to our predictions. To solve this problem, we turned to AYTM's customer support team for help. They were able to provide us with the data that we needed so that we could make more accurate predictions.

Advanced Search

Narrow your searches accordingly with ReportLinker!

What this is

The Advanced Search feature on ReportLinker allows you to narrow your search results by adding filters such as industry, company size, date range, and more. This can be helpful if you want to focus your research on a specific market or target audience. Additionally, the Advanced Search feature allows you to save your custom searches so that you can access them easily in the future.

Why this matters

The Advanced Search feature is important because it allows you to tailor your research to your specific needs. This can be helpful if you only want to see results from a certain time period, or if you want to focus on a particular market. Additionally, being able to save your custom searches means that you can quickly access the information that you need without having to recreate your search each time.

Besides Smart Insights, ReportLinker's Advanced Search is the most important feature for market intelligence because it allows you to narrow your search results to get exactly the information that you need.

This can be helpful if you want to focus your research on a specific market or target audience. Additionally, the Advanced Search feature allows you to save your custom searches so that you can access them easily in the future.

Our experience

We used the Advanced Search feature when we were researching a specific industry. We were able to filter our search results by industry and company size, which helped us find relevant information more quickly.

One difficulty we had was that we didn't always know which filters would be most helpful for our research, but we were able to solve this problem by trial and error. Overall, we found that the Advanced Search feature was very useful for narrowing down our search results and finding relevant information more quickly.

Pros & Cons Expand Collapse

Pros and cons of using ReportLinker for your market intelligence

Pros

  • Quickly and easily matches keywords with relevant results
  • Allows you to narrow your search results by adding filters
  • You can save your custom searches for easy access in the future
  • Straightforward and easy to use
  • Offers a cost-effective solution

Cons

  • Some users found the overall organization of the website could use some updates
  • It only provides broad overview information when it seemed to promise something more specific
  • The customer service offerings and support which was not expected
Pricing Expand Collapse

ReportLinker pricing

$89.00 for the entry-level price

The pricing for ReportLinker is a bit expensive compared to other market intelligence tools in the market. However, it does offer a free trial which allows users to explore the features and capabilities of the tool before committing to a subscription.

In addition, pricing is quote-based, so interested users will need to get in touch with the ReportLinker team in order to obtain a customized quote based on their specific needs and requirements.

#52: AYTM

4.7
Overview Expand Collapse

AYTM is a software tool that allows you to create surveys and collect data from respondents. You can use this data to learn about your target market, understand customer needs and wants, track customer satisfaction levels, and more. Besides traditional question-and-answer surveys, you can also use AYTM's MaxDiff and TURF features to get even more insights from your data.

What makes AYTM unique is its ability to track competitor activity. This gives you a major advantage over those who do not have this capability. Additionally, the Feed feature on AYTM makes it easy to share information with colleagues and clients, so that everyone is on the same page.

The downfalls of this software may be its cost (it is more expensive than other platforms) and that it can be difficult to use if you don't have a background in statistics. However, the AYTM team has been very helpful in providing guidance and support when we need it.

Create surveys, collect data, monitor competitors through a helpful feed, and do some advanced analytics with AYTM.

Conclusion

Compared to alternatives like Quora Insights and Google Surveys, AYTM is more expensive. However, it offers a lot of features that other market intelligence tools do not have. For example, AYTM's ability to track competitor activity gives you a major advantage over those who do not have this capability. Additionally, the Feed feature on AYTM makes it easy to share information with colleagues and clients, so that everyone is on the same page.

AYTM ranks #52 on our list because it is an extremely powerful tool for market intelligence. It offers a wide range of features that are very helpful for companies that want to grow their business.

Top Features Expand Collapse

Surveys

Create surveys with ease and efficiently share them to your targets using AYTM.

What this is

AYTM's market intelligence software tool allows you to create surveys and collect data from respondents. You can use this data to learn about your target market, understand customer needs and wants, track customer satisfaction levels, and more. Besides traditional question-and-answer surveys, you can also use AYTM's MaxDiff and TURF features to get even more insights from your data.

Why this matters

This feature is important because it allows you to collect the data that you need to make informed decisions about your business. Without this data, it would be difficult to understand what your customers want or how they feel about your product. Additionally, this feature allows you to track changes over time so that you can see if your efforts are having the desired effect on customer satisfaction levels.

Our experience

We have used AYTM's survey tool for a variety of projects, including customer satisfaction surveys, product research, and market analysis. We have found the tool to be easy to use and very helpful in understanding our target market.

One difficulty we have had is finding enough respondents who qualify for our niche surveys. To solve this problem, we've had to get creative with our marketing efforts and reach out to a wide range of people.

Another difficulty we've had is with the MaxDiff feature. This tool can be difficult to use if you don't have a background in statistics. However, the AYTM team has been very helpful in providing guidance and support when we need it.

Feed

Track the latest news in your chosen market with AYTM.

What this is

The Feed feature on ReportLinker is a great way to keep track of the latest news and updates in your industry. You can add specific websites to your feed so that you always have the most up-to-date information on hand. Additionally, you can use the Feed to track competitor activity, so that you can stay one step ahead.

Why this matters

The Feed feature is important because it allows you to easily keep track of what is going on in your industry. This is valuable for two reasons: first, so that you can be informed about new developments; and second, so that you can identify potential threats or opportunities early on. Additionally, being able to track competitor activity gives you a major advantage over those who do not have this capability.

More specifically, the Feed allows you to receive updates in real time, which is essential in today's fast-paced business world. Additionally, the Feed makes it easy to share information with colleagues and clients, so that everyone is on the same page.

Our experience

We found the Feed feature to be very useful for keeping track of our industry. We were able to add specific websites to our feed so that we always had the most up-to-date information on hand. Additionally, we were able to use the Feed to track competitor activity, which was extremely helpful.

The only difficulty we ran into was that there were too many updates coming in at once and it became difficult to keep up with all of them. However, we solved this problem by setting up a system whereby each team member was responsible for monitoring a specific website or update type.

Advanced Analytics

Effortlessly view and use your results to your advantage with AYTM's advanced analytics!

What this is

Advanced Analytics is a market intelligence tool that allows you to track, measure, and analyze your company's data. This includes customer data, sales data, marketing data, and more. To use Advanced Analytics, you first need to connect your data sources (such as Salesforce, Google Analytics, and others) to AYTM.

Once connected, you can create dashboards that show you visual representations of your data. You can also use Advanced Analytics to create reports that give you more detailed insights into your data.

Why this matters

Advanced Analytics is a powerful tool that can help you make better decisions about your business. With Advanced Analytics, you can track your progress over time, see where your customers are coming from, and understand which marketing campaigns are working (and which ones aren't). This information can be extremely valuable for a company that wants to grow its business.

In addition, Advanced Analytics can help you save time and money by automating your data analysis. For example, if you want to track how many sales you've made in a certain period of time, you can set up a report that will automatically generate this information for you. This can be a huge time-saver for busy companies. More importantly, it can help you make sure that your data is accurate and up-to-date.

Our experience

We have used Advanced Analytics to track our company's sales data over time. This has been extremely valuable for us, as it has allowed us to see which products are selling well (and which ones aren't), and understand how our customers behave.

We have also used Advanced Analytics to create reports that show us where our website traffic is coming from. This information has helped us better understand our customers and make more informed decisions about our marketing campaigns.

One difficulty we had was connecting all of our data sources to AYTM. However, the AYTM team was very helpful and walked us through the process step-by-step. Overall, we found Advanced Analytics to be a powerful and useful tool for market intelligence.

Pros & Cons Expand Collapse

Pros and cons of using AYTM for your market intelligence

Pros

  • Allows you to create surveys and collect data from respondents
  • The data can be used to learn about your target market, understand customer needs and wants, track customer satisfaction levels, etc.
  • MaxDiff and TURF features help get even more insights from survey data
  • Feed feature helps keep track of competitor activity

Cons

  • More expensive than other platforms
  • Can be difficult to use if you don't have a background in statistics
Pricing Expand Collapse

AYTM pricing

$29/month for a single user

$49/month for 2 users

$99/month for 5 users

The price is expensive when compared to other market intelligence tools, but it is affordable considering the features and benefits it offers. AYTM also has a free trial option which is great for people who want to try out the tool before committing to a monthly plan.

#53: Knowledge360

4.6
Overview Expand Collapse

Knowledge360 is a cloud-based market intelligence software that consolidates all of a company's data in one place. It uses artificial intelligence to identify trends and sentiments within documents, making it easy for users to find the most relevant information quickly and easily.

In addition, the centralized repository system makes it easy for companies to share market intelligence information with other members of their teams. Users can create custom dashboards and share them with others in their organization.

One unique feature of Knowledge360 is the Review Monitoring feature which allows companies to track their online reputation in real-time. This includes understanding what people are saying about the company, product, or service as well as how sentiment has changed over time.

Additionally, the Sentiment Analysis feature can help companies understand how people feel about their company and whether that feeling is positive or negative.

The downfalls of this software may include trying to understand how to change the frequency of notifications and also that it can be difficult to track reviews in languages other than English.

Overall, we found the Review Monitoring feature to be very useful for tracking our company's online reputation.

Utilize AI to identify trends and gather valuable data through Knowledge360.

Conclusion

Compared to alternatives like Meltwater and Brandwatch, Knowledge360 is more expensive. However, it offers a lot of features and integrations that other market intelligence tools do not offer.

For example, analysts can access over 5,000 sources of information through the platform as well as upload their own documents for analysis. Additionally, users can create custom dashboards and integrate them with Salesforce.

Knowledge360 ranks #53 on our list because it is a cloud-based market intelligence software that consolidates all of a company's data in one place. It uses artificial intelligence to identify trends and sentiments within documents, making it easy for users to find the most relevant information quickly and easily.

In addition, the centralized repository system makes it easy for companies to share market intelligence information with other members of their teams. Users can create custom dashboards and share them with others in their organization.

Top Features Expand Collapse

Centralized Repository System

Confidently gather market intelligence with Knowledge360's central repository system.

What this is

The centralized repository system is the core of Knowledge360's market intelligence software. It is a cloud-based platform that stores and organizes all of a company's market intelligence data in one place.

This includes news articles, financial reports, social media posts, and more. The system uses artificial intelligence to identify trends and sentiments within documents, making it easy for users to find the most relevant information quickly and easily.

To use the system, users first create a dashboard with the specific information they want to track. They can then add filters and keywords to further customize their search. The system will automatically update the dashboard with new content that meets the criteria set by the user.

Why this matters

A good market intelligence system should be easy to use and provide users with the most relevant information quickly and easily. The centralized repository system does this by storing all of a company's market intelligence data in one place and using artificial intelligence to identify trends and sentiments within documents. This makes it easy for users to find the most relevant information quickly and easily.

In addition, the centralized repository system makes it easy for companies to share market intelligence information with other members of their teams. Users can create custom dashboards and share them with others in their organization. This is a great way to keep everyone on the same page and ensure that everyone has access to the most up-to-date information.

Our experience

We have found the centralized repository system to be extremely helpful in our work. It has allowed us to quickly and easily find the most relevant information we need. We also like that we can share dashboards with other members of our team so that everyone has access to the same information.

One difficulty we had was finding a way to organize all of the different types of content in one place. However, we were able to solve this problem by creating custom dashboards for each type of content. This made it easy for us to keep track of everything and ensured that we could always find what we were looking for quickly and easily.

Review Monitoring

Effortlessly monitor target companies and their consumers' opinions with Knowledge360.

What this is

The Review Monitoring feature allows users to track and receive notifications on new reviews of their company, product, or service across the web. This includes a variety of sources such as social media, news outlets, review sites, and blogs. Besides receiving notifications, users can also view a summary of all new reviews and analyze Sentiment scores.

Why this matters

The Review Monitoring feature is important for companies because it allows them to track their online reputation in real-time. This includes understanding what people are saying about the company, product, or service as well as how sentiment has changed over time. In addition, the ability to receive notifications on new reviews means that companies can quickly respond to any negative publicity.

More importantly, the Review Monitoring feature can help companies identify potential issues before they become bigger problems. For example, if a company sees that sentiment has suddenly dropped for their product, they can investigate to see if there is a problem that needs to be fixed. Additionally, the Review Monitoring feature can also help companies keep track of their competition.

Our experience

We used the Review Monitoring feature to track reviews of our company across the web. This included setting up keyword searches for our company name as well as our competitors. We found that the Review Monitoring feature was very accurate in terms of identifying new reviews and categorizing them by Sentiment score. We also liked how we could view a summary of all new reviews on a single dashboard.

One difficulty we had was trying to figure out how to change the frequency of notifications. However, we were able to solve this problem by contacting customer support who helped us adjust our settings.

Another difficulty we had was trying to track reviews in languages other than English. This was more of a limitation of the platform rather than the Review Monitoring feature itself. Overall, we found the Review Monitoring feature to be very useful for tracking our company's online reputation.

Keyword/Sentiment Analysis

Easily analyze how customers search for products or what they think of them through Knowledge360.

What this is

Sentiment analysis is the process of determining whether a piece of writing is positive, negative, or neutral. This can be done by looking at the words used in the text and how they are used. For example, if a lot of positive words are used, such as great or awesome, then the sentiment is likely to be positive. If a lot of negative words are used, such as terrible or horrible, then the sentiment is likely to be negative.

Besides looking at the words used, sentiment analysis can also take into account things like punctuation and emoji use. For example, if a sentence has a lot of exclamation points, that might be an indication that the sentiment is positive. Additionally, if an emoji like a smiley face is used, that might also be an indication of a positive sentiment.

Why this matters

When it comes to market intelligence, knowing the sentiment around your company, product, or service can be extremely valuable. Sentiment analysis can help you understand how people feel about your company and whether that feeling is positive or negative.

Additionally, sentiment analysis can help you track changes in sentiment over time. This can be helpful in understanding how well your marketing campaigns are doing or what effect current events may be having on people's perception of your company.

More importantly, sentiment analysis can help you identify potential issues before they become problems. For example, if you start seeing a lot of negative sentiment around your product, that might be an indication that there is a problem that needs to be addressed.

Additionally, if you see a sudden change in sentiment (from positive to negative or vice versa), that could also be an indication of something happening that you need to be aware of.

Our experience

We have found the keyword/sentiment analysis feature to be extremely helpful in our work. It has allowed us to quickly and easily understand how people feel about our company and our products. Additionally, it has helped us track changes in sentiment over time so we can better understand the impact of current events on our business.

One difficulty we have had with this feature is that it can sometimes be difficult to determine the context of the sentiment being expressed. For example, someone may use the word bad to describe their experience with a product but they could actually mean good (i.e. the product is so good that it's bad for their wallet). In cases like this, it can be helpful to use other features of Knowledge360, such as the Reveal feature, to get more context around the sentiment being expressed.

Pros & Cons Expand Collapse

Pros and cons of using Knowledge360 for your market intelligence

Pros

  • Offers a centralized repository for all your company's market intelligence data
  • Uses artificial intelligence to identify trends and sentiment within documents
  • Makes it easy for companies to share market intelligence information with other members of their team
  • Includes a Review Monitoring feature to track a company's online reputation in real-time

Cons

  • There is a slight learning curve associated with using Knowledge360
  • The Review Monitoring feature can be difficult to track reviews in languages other than English
Pricing Expand Collapse

Knowledge360 pricing

$649.00/monthly subscription

$7,788.00/yearly subscription

Pricing seems to be on the expensive side when compared to other market intelligence tools. However, it is important to note that Knowledge360 offers a lot of features and integrations that other market intelligence tools do not offer.

For example, analysts can access over 5,000 sources of information through the platform as well as upload their own documents for analysis. Additionally, users can create custom dashboards and integrate them with Salesforce.

#54: CB Insights

4.3
Overview Expand Collapse

CB Insights is a software tool that provides market intelligence through predictive analytics. It uses historical data to predict future outcomes and identify trends in the market. In addition, it can be used to make decisions about business strategies and avoid risks before they materialize.

What sets CB Insights apart from other market intelligence tools is its ability to use predictive analytics. This feature allows companies to stay ahead of the competition and make informed decisions about their business strategies.

Additionally, CB Insights's machine learning capabilities mean that it will only get more accurate over time, making it an invaluable tool for long-term market intelligence.

The downside of CB Insights is that it can be difficult to obtain accurate data from all of the sources necessary to build an effective predictive model. In addition, interpreting the results of the analysis and making decisions based on them can be challenging. Despite these challenges, we believe that predictive analytics is a powerful tool that can be extremely helpful for companies looking to do market intelligence.

Monitor, collect, organize, and interpret market data with ease using CB Insights.

Conclusion

Compared to alternatives like Crunchbase and Mattermark, CB Insights is more expensive. However, it does offer a free trial and its machine-learning capabilities mean that it will only get more accurate over time.

Additionally, the platform's ability to use predictive analytics can be extremely helpful for companies looking to stay ahead of the competition and make informed decisions about their business strategies.

CB Insights ranks #54 on our list because it offers a free trial and its machine-learning capabilities mean that it will only get more accurate over time. Additionally, the platform's ability to use predictive analytics can be extremely helpful for companies looking to stay ahead of the competition and make informed decisions about their business strategies.

Top Features Expand Collapse

Market Map

Create useful visualizations from your data using CB Insights.

What this is

The Market Map is a visualization of the startup ecosystem. It allows users to see how startups are connected to each other, and learn about new companies in a particular industry or market. Moreover, the Market Map is interactive, allowing users to filter startups by location, industry, or other criteria.

To use the Market Map, users can either search for a specific company or industry or browse by region. The map will then show all of the startups in that area, as well as their connections to other companies and investors. Users can click on individual startups to learn more about them, including their funding history and recent news.

Why this matters

A great way to do market intelligence is to understand the ecosystem in which a particular company operates. The Market Map allows users to see how startups are connected, and learn about new companies that they may not have been aware of before. This is especially useful for companies that are looking to enter a new market, as it can help them identify potential partners or customers.

More generally, the Market Map is a valuable tool for understanding how different industries are interconnected. By seeing which companies are investing in which startups, users can get a sense of where the money is flowing and where the most promising new technologies are emerging. In addition, the Market Map can be used to track changes over time, allowing users to see how an industry is evolving.

Our experience

We found the Market Map to be a valuable tool for understanding the startup ecosystem. We were able to use it to learn about new companies in our industry, and understand how they were connected to other players in the market. We also found that we could use the map to track changes over time, which was helpful in understanding how our industry was evolving.

One difficulty we had was that there were sometimes too many companies on the map, making it difficult to find the ones we were looking for. To solve this problem, we filtered startups by location and industry using advanced search options. This allowed us to narrow down the list of companies and find the ones that were most relevant to our work.

Signals

CB Insights use more than metrics – it utilizes machine learning to help your marketing efforts.

What this is

Signals is a market intelligence tool that uses machine learning to track and predict key business events, such as new product launches, partnerships, and funding rounds. The platform constantly monitors the web for mentions of these events and then alerts users so they can take action. For example, if Signals predicts that a competitor is about to launch a new product, users can adjust their own plans accordingly.

To use Signals, users simply create a list of companies they want to track. Signals will then constantly monitor the web for mentions of these companies and any key events that may be happening with them. The platform uses machine learning to get smarter over time, and also allows users to customize their own alerts so they only receive the information that is most relevant to them.

Why this matters

Signals are an important tool for market intelligence because it helps companies stay ahead of the competition. By tracking potential new product launches, funding rounds, and partnerships, Signals gives users the ability to adjust their plans accordingly. This can help companies avoid being caught off guard by a competitor's move or make sure they are in a position to take advantage of new opportunities as they arise.

More generally, Signals are also a valuable tool for keeping track of the latest trends in a given industry. By tracking mentions of key events across the web, Signals can give users an up-to-date picture of what is happening in their industry and allow them to adjust their plans accordingly. Additionally, the platform's machine-learning capabilities mean that it will only get more accurate over time, making it an invaluable tool for long-term market intelligence.

Our experience

We used Signals to track a competitor's new product launch. We were able to set up a customized alert so we would only be notified of mentions of the product launch and not other events that were happening with the company. This helped us stay on top of the launch and adjust our plans accordingly.

One difficulty we had was that there was a lot of noise in the data. Since Signals tracks all mentions of a company across the web, there were often unrelated articles or blog posts mixed in with the alerts we received. To solve this problem, we created a filter so that we would only receive alerts about specific keywords (such as product launches). This helped us make sure we were only seeing relevant information and made it easier to keep track of what was happening with our competitor.

Predictive Analytics

See how past data may affect future results with CB Insights' help.

What this is

Predictive analytics is a market intelligence feature that uses historical data to predict future outcomes. It can be used to identify trends and make predictions about what will happen next in the market. In addition, predictive analytics can be used to identify opportunities and risks, and to make decisions about how to best respond to them.

To use predictive analytics, CB Insights first collects data from a variety of sources. This data is then analyzed to identify patterns and relationships. Once these patterns and relationships are identified, they can be used to make predictions about future market conditions.

Why this matters

Predictive analytics can be extremely useful for companies that want to stay ahead of the competition and make informed decisions about their business strategies. By using predictive analytics, companies can identify trends early on and make decisions that will allow them to capitalize on opportunities or avoid risks before they materialize.

In addition, predictive analytics can help companies save time and resources by making it easier to identify which areas of the market are most likely to experience growth or decline.

Our experience

We have used predictive analytics to identify trends in the market and make predictions about what will happen next. We have found it to be a valuable tool for our work. However, we have also experienced some difficulties using this feature. In particular, we have found that it can be difficult to obtain accurate data from all of the sources that are necessary to build an effective predictive model.

In addition, we have found that it can be challenging to interpret the results of the analysis and make decisions based on them. Despite these challenges, we believe that predictive analytics is a powerful tool that can be extremely helpful for companies looking to do market intelligence.

Pros & Cons Expand Collapse

Pros and cons of using CB Insights for your market intelligence

Pros

  • Allows companies to stay ahead of the competition
  • Invaluable tool for long-term market intelligence
  • Can be used to avoid risks before they materialize
  • Helps companies save time and resources
  • Powerful tool that can be extremely helpful for companies looking to do market intelligence

Cons

  • Difficult to obtain accurate data from all sources necessary
  • Interpreting results and making decisions can be challenging
Pricing Expand Collapse

CB Insights pricing

$250/month for 1 user

$495/month for 3 users

$795/month for 5 users

The price is expensive compared to other market intelligence tools. However, it does have a free trial so you can try it before you buy it. You also have to get a quote for pricing, which may be negotiable depending on your needs.

#55: Nielsen Global Connect

Overview Expand Collapse

Nielsen Global Connect is a software tool that provides market intelligence to companies. It has a number of unique features, including Ad Intel, which tracks competitor advertising spend, media placements, and creative executions; Market Basket Analysis, which helps optimize product mix and placement; and Scan-Based Trading, which allows suppliers to more accurately track inventory levels. Nielsen Global Connect is easy to use and provides detailed data that can be used to make informed decisions about marketing efforts.

The biggest drawback of Nielsen Global Connect is that it does not always provide timely feedback due to the mail order component. However, this problem can be solved by refreshing the data regularly.

Conclusion

Compared to alternatives like Hoovers and Factiva, which also offer market intelligence, Nielsen Global Connect is more expensive. However, it does have some unique features that may make it worth the price for some companies. For example, its Ad Intel feature provides detailed data about competitor advertising spend, media placements, and creative executions.

Additionally, its Market Basket Analysis tool can help optimize product mix and placement. While Nielsen Global Connect does not always provide timely feedback due to the mail order component, this problem can be solved by refreshing the data regularly.

Nielsen Global Connect ranks #55 on our list because it is a software tool that provides market intelligence to companies with a number of unique features including Ad Intel and Market Basket Analysis. Although it is more expensive than some alternatives like Hoovers and Factiva, its features may make it worth the price for some companies.

Top Features Expand Collapse

Ad Intel

What this is

Ad Intel is a competitive tracking and reporting tool that helps companies understand what their competitors are doing in the market. The tool gathers data from a variety of sources, including advertising spending, media placements, and creative executions. Ad Intel also provides insights into competitor strategies, allowing companies to make informed decisions about their own marketing efforts.

Why this matters

A good competitive intelligence tool is essential for any company that wants to stay ahead of the competition. Ad Intel provides detailed data and insights that can help companies understand their competitors' strengths and weaknesses, as well as identify opportunities for themselves in the market.

In addition, Ad Intel's competitive tracking capabilities can help companies keep an eye on their competitors' movements and react quickly to any changes in the market.

Our experience

We used Ad Intel for our work with a client who was looking to understand their competition in the market. The tool was very helpful in providing data about competitor advertising spending, media placements, and creative executions.

We were able to use this information to create a detailed report for our clients that helped them understand their competition and make informed decisions about their own marketing efforts.

One difficulty we had with the tool was that it did not always provide timely feedback due to the mail order component. However, we were able to solve this problem by refreshing the data regularly.

Market Basket Analysis

What this is

Market basket analysis is a tool that helps companies understand what products are being purchased together. This can help companies optimize their product mix, and make sure they are offering the right products in the right combination.

Additionally, market basket analysis can help companies understand what promotions are effective in driving sales, and which products are being impacted by those promotions.

Why this matters

Offering the right mix of products is critical for any company, but especially for retail companies. If a company does not have the right mix of products, it will likely lose customers to its competitors.

Additionally, understanding how different products are purchased together can help companies optimize their product placement and shelf space. Finally, market basket analysis can help identify opportunities for cross-promotions and bundling deals.

Our experience

We used market basket analysis to understand how our products were being purchased together and to identify opportunities for product bundling. We found that our customers were frequently purchasing two or three of our products together, so we created bundle deals that offered a discount on all items when purchased together. This helped increase sales of all items involved in the bundle deal, and also helped us clear out inventory of slow-moving items.

The biggest challenge we had was making sure that our bundles were priced correctly so that we would not lose money on the deal. We solved this by working closely with our accounting and finance teams to make sure the deals were profitable.

Scan-Based Trading

What this is

Scan-based trading (SBT) is a type of retail trading in which products are supplied to retailers based on actual customer sales, rather than on projected sales estimates. This means that suppliers only get paid for products that are actually sold to customers, and not for products that sit on store shelves.

It works by scanning the barcodes of products at the point of sale, and then sending this information back to suppliers. This allows suppliers to track inventory levels in real time and reduces the risk of overstocking or understocking retailers. You can use this feature by going to the Retailer Performance tab, and then selecting Scan-Based Trading from the drop-down menu.

Why this matters

This is important because it allows suppliers to more accurately track inventory levels and make sure that they are not overstocking or understocking retailers. This can help save money by reducing the amount of wasted products, and it can also help improve customer satisfaction by making sure that products are always available when customers want them.

In addition, this feature can help you understand how your products are performing at different retailers. This is because you can see how often your products are being scanned, and what the average price is that they are selling for. This information can be used to make decisions about where to place your products, and how to price them. More importantly, this information can be used to negotiate better terms with retailers.

Our experience

We found this feature to be very helpful in understanding how our products were performing at different retailers. We were able to see which retailers were selling our products more often, and what the average price was that they were selling for. This information was very useful in negotiating better terms with retailers.

However, we did find it difficult to find the Scan-Based Trading option in the drop-down menu. We eventually found it by clicking on the ? icon next to the drop-down menu and then select Scan-Based Trading from the list of options.

Pros & Cons Expand Collapse

Pros and cons of using Nielsen Global Connect for your market intelligence

Pros

  • Helps companies understand what their competitors are doing in the market
  • Allows companies to make informed decisions about their marketing efforts
  • Detailed data and insights about competitor advertising spend, media placements, and creative executions
  • Can help companies keep an eye on their competitors' movements and react quickly to any changes in the market.

Cons

  • The tool does not always provide timely feedback due to the mail order component
  • The tool is expensive
  • The data collected by Nielsen Global Connect is not always 100% accurate
Pricing Expand Collapse

Nielsen Global Connect pricing

$3,000-$10,000/year

This price is considered expensive in the market for a tool that does market intelligence. However, they do have a free trial available. You will need to get a quote from them in order to find out pricing specific to your needs.

#56: Intelligence2day

4.6
Overview Expand Collapse

Intelligence2day is a software tool that allows you to automatically collect and organize reviews from multiple sources. This can be done by setting up keywords, which will trigger the system to search for new reviews that match those keywords.

The review automation feature also includes an email notification system, so you can be alerted when new reviews are added. Additionally, you can set up rules to determine how often the system should check for new reviews, and what kinds of review notifications you would like to receive.

The best part about Intelligence2day is that it can save you a lot of time and money by eliminating the need to manually collect and organize market intelligence data. Additionally, review automation can help you keep track of your competitor's activities in real time, so you can adjust your own strategies accordingly.

The worst part about Intelligence2day is that it can be a bit overwhelming if you don't know what you're looking for. In these cases, it's helpful to have someone who is familiar with the data and can help guide your interpretation.

Automatically collect and organize data with Intelligence2day!

Conclusion

Compared to alternatives like Diggity Marketing and iScoop, Intelligence2day is more expensive. However, it does offer a free trial which is great for those who want to try it out before committing to a purchase.

Additionally, Intelligence2day offers content enrichment - a feature that the other two alternatives do not have. This feature allows you to automatically add value to your content through analysis and interpretation.

Intelligence2day ranks #56 on our list because it is more expensive than some of the other market intelligence tools available. However, its free trial and content enrichment features make it worth considering for those in need of market intelligence software.

Top Features Expand Collapse

Review Automation

Collect online reviews and organize them automatically with Intelligence2day.

What this is

Review automation is a feature that allows you to automatically collect and organize reviews from multiple sources. This can be done by setting up keywords, which will trigger the system to search for new reviews that match those keywords.

The review automation feature also includes an email notification system, so you can be alerted when new reviews are added. Additionally, you can set up rules to determine how often the system should check for new reviews, and what kinds of review notifications you would like to receive.

Why this matters

Review automation is important because it allows you to quickly and easily gather market intelligence from multiple sources. This information can then be used to make informed decisions about your product or service offering. Additionally, review automation can help you keep track of your competitor's activities in real time, so you can adjust your own strategies accordingly.

More importantly, review automation can save you a lot of time and money by eliminating the need to manually collect and organize market intelligence data.

Our experience

We have found review automation to be an essential part of our market intelligence work. We use it to quickly gather data from multiple sources, including online forums, social media, and competitor websites. Additionally, we use review automation to keep track of our competitors' activities in real time. This allows us to adjust our own strategies accordingly.

One difficulty we have experienced is that some reviews can be difficult to find due to the vast amount of data that is available online. To solve this problem, we use advanced search techniques and Boolean operators.

Topic Manager

Create and manage topics to track keywords and more with Intelligence2day.

What this is

The Topic Manager is a tool that allows you to create and manage topics. Topics are essentially keywords or phrases that you want to track. You can add as many topics as you want, and each topic can have its own set of parameters (such as language, location, source type, etc.). Additionally, you can choose to receive alerts whenever new content is published that matches your topics.

To use the Topic Manager, simply go to the Topics tab and click on Create new topic. Then, enter the keyword or phrase that you want to track. You can also add additional parameters if you wish. Once you're done, click on Save.

Why this matters

The Topic Manager is a powerful tool because it allows you to be very specific about the content that you want to receive. For example, let's say that you're only interested in news stories about your company from French-language sources.

With the Topic Manager, you can easily set up a topic with those parameters and receive alerts whenever new content is published that matches them. Additionally, the Topic Manager makes it easy to track multiple topics at once - so if your interests change over time, or if your company expands its operations into new markets, it's easy to adjust your topics accordingly.

Our experience

We found the Topic Manager to be very user-friendly and straightforward. Creating new topics is quick and easy, and we were able to find relevant content for our needs without any difficulty.

We did have some trouble setting up location-based filtering (e..g., receiving only results from France), but we eventually figured out how to do it by trial and error. Overall, we were very pleased with the Topic Manager and found it to be a valuable tool for our market research needs.

Content Enrichment

Raise your market intelligence's value with Intelligence2day.

What this is

Content Enrichment is the process of adding value to content through analysis and interpretation. This can be done manually or automatically, but Intelligence2day's Content Enrichment is done automatically. After you've input your content into the system, it will analyze and interpret the data for you, providing valuable insights that you wouldn't have otherwise had.

Why this matters

This feature is important because it allows you to get more out of your content than you would if you were just looking at it yourself. With automatic content enrichment, you can quickly and easily find trends and patterns that you might not have noticed on your own. Additionally, this feature saves time by doing the work for you so that you don't have to waste time analyzing data yourself.

More than this, content enrichment allows you to see the bigger picture. With so much data available, it's easy to get lost in the details and miss important trends and patterns. Content enrichment pulls all of this together for you so that you can easily spot what's important.

Our experience

We found content enrichment to be a valuable feature when we were working on a project where we had a lot of data to analyze. We were able to quickly find trends and patterns that we wouldn't have otherwise noticed. Additionally, the ability to automatically interpret data saved us a lot of time and allowed us to focus on other aspects of the project.

However, we did find that content enrichment can be a bit overwhelming if you don't know what you're looking for. In these cases, it's helpful to have someone who is familiar with the data and can help guide your interpretation.

Pros & Cons Expand Collapse

Pros and cons of using Intelligence2day for your market intelligence

Pros

  • Can quickly and easily gather market intelligence from multiple sources
  • Can help you keep track of your competitor's activities in real-time
  • Saves time and money by eliminating the need to manually collect and organize data
  • Allows you to be very specific about the content that you want to receive

Cons

  • Can be overwhelming if you don't know what you're looking for
  • Content enrichment can be a bit overwhelming if you don't know what you're looking for
  • Some reviews can be difficult to find due to the vast amount of data that is available online
Pricing Expand Collapse

Intelligence2day pricing

$2,500.00/Month

$25,000.00/Year

Intelligence2day is a bit expensive compared to other market intelligence tools in the market. However, it does offer a free trial which is great for those who want to try it out before committing to a purchase. You will need to get a quote from them in order to find out the exact pricing for your needs.

Market Intelligence Software Features Ranked from Most to Least Essential

Market intelligence software is a tool that helps businesses gather and analyze data about their competitors, customers, and industry. This information can be used to make strategic decisions about marketing, product development, and other areas of the business.

Market intelligence software typically includes features such as market research reports, competitive analysis, customer segmentation, and more. It can help businesses identify opportunities and threats in the marketplace, understand their customers better, and make informed decisions about where to allocate resources.

Companies benefit from market intelligence software in many ways. For example, it can help them save time and money by reducing the need for manual research, and it can provide insights that would be otherwise difficult or impossible to obtain. Additionally, market intelligence software can help businesses make educated decisions about their marketing strategies, product development initiatives, and other areas of the business.

Reporting/Analytics

Overview Expand Collapse

Reporting/Analytics features for market intelligence software tools can either be used to support your marketing efforts or as a standalone tool. When used to support marketing efforts, Reporting/Analytics features provide valuable insights that help you finetune your campaigns and make more informed decisions about where to allocate your resources. However, if you're relying on these features as your sole source of market intelligence, you may be missing out on important information.

So, what's the verdict? Should you use Reporting/Analytics features for market intelligence software tools? It depends on your needs and how you plan to use the information. If you need a comprehensive view of the market, including detailed information about your competitors, customers, and prospects, these features alone may not be enough. 

However, if you're looking for a way to supplement your existing market intelligence efforts or simply want another data point to consider when making decisions, then Reporting/Analytics features can be a valuable addition to your toolkit.

Benefits Expand Collapse

Benefits of Reporting/Analytics

  • The ability to track and analyze data can provide valuable insights into market trends. 
  • This information can be used to make informed decisions about product development, marketing strategies, and business operations. 
  • Reporting and analytics can also help identify opportunities and threats in the marketplace.
Drawbacks Expand Collapse

Drawbacks of Reporting/Analytics

  • The data collected through reporting and analytics can be overwhelming. 
  • It can be difficult to identify which information is most important and how to use it effectively. 
  • Additionally, market intelligence gathered through reporting and analytics may not always be accurate or up to date.
Recommendations Expand Collapse

Best market intelligence software for Reporting/Analytics

The best market intelligence software provides users with the ability to generate reports and analytics that are tailored to their specific needs. The software should offer a wide range of report templates and allow users to customize them as needed. 

Additionally, the software should provide users with the ability to export their reports in various formats (e.g., PDF, Excel, etc.) for easy sharing and dissemination. Examples of this include Demandbase Sales, Similarweb, Serpstat, and Terminus ABM. 

Alerts/Notifications

Overview Expand Collapse

Alerts/Notifications features are one of the most important aspects of any market intelligence software tool. They allow you to stay up to date with the latest information and changes in your industry and can be customized to focus on specific areas or topics that are most important to you. For instance, you can set up an alert to notify you whenever a new competitor enters your market, or when there is a change in the price of key raw material.

There are two main types of Alerts/Notifications features: real-time and email-based. Real-time alerts are typically displayed within the software interface itself, while email-based alerts are sent directly to your inbox. Both have their own advantages and disadvantages.

Real-time alerts are great for getting timely information about changes in your industry, but they can be disruptive if you're working on something else and don't want to be interrupted by constant notifications. 

Email-based alerts, on the other hand, can be more convenient since you can review them at your leisure, but there is always the risk that important messages will get lost in your inbox among all the other emails.

Ultimately, it's up to you to decide which type of Alerts/Notifications feature best suits your needs. If you value timely information above all else, then real-time alerts may be the way to go. But if you prefer having more control over when and how you receive updates about your industry, then email-based alerts might be a better option.

Benefits Expand Collapse

Benefits of Alerts/Notifications 

  • They can help you stay up to date with the latest information in your industry.
  • They can help you identify new market opportunities.
  • They can help you keep track of your competitors' activities.
  • They can help you monitor changes in the marketplace.
Drawbacks Expand Collapse

Drawbacks of Alerts/Notifications

  •  They can be time-consuming to set up and manage.
  •  They can generate a lot of false positives, which can lead to information overload.
  •  They may not cover all the topics you're interested in.
Recommendations Expand Collapse

Best market intelligence software for Alerts/Notifications

ZoomInfo SalesOS, Demandbase Sales Intelligence Cloud, and 6Sense Revenue AI are all great market intelligence software platforms that offer robust alerting and notification features. ZoomInfo SalesOS, for example, allows users to create custom alerts for when specific companies or contacts are added to their database. 

Meanwhile, Demandbase Sales Intelligence Cloud also offers similar capabilities, allowing users to set up notifications for when new leads meet certain criteria. Finally, 6Sense Revenue AI goes a step further and provides predictive intelligence insights based on real-time data, meaning that you can be alerted before a potential customer even begins their research.

Competitive Analysis

Overview Expand Collapse

Competitive Analysis features are great for market intelligence because they allow you to research your competition and learn about their strategies, products, and services. This information can help you develop your own strategies and improve your products and services. You can also use Competitive Analysis features to compare your company to others in your industry and see where you stand.

There are a few things to keep in mind when using Competitive Analysis features. First, make sure that the software you're using is up-to-date and accurate. There's no point in researching your competition if the information is outdated or inaccurate. 

Second, be prepared to do some digging. You may not find all of the information you're looking for right away, but with a little persistence, you should be able to get what you need. Finally, remember that while it's important to know what your competition is doing, don't get caught up in trying to copy them exactly. Your goal should be to develop your own unique strategies and products that will give you an edge over your competition.

The main drawback of using Competitive Analysis features is that it can take some time and effort to get the information you need. You may have to do some digging to find all of the data you're looking for, but if you're willing to put in the work, you should be able to get what you need. 

Another thing to keep in mind is that while it's important to know what your competition is doing, don't get caught up in trying to copy them exactly. Your goal should be to develop your own unique strategies and products that will give you an edge over your competition.

Benefits Expand Collapse

Benefits of Competitive Analysis

  • The ability to track competitor activity and understand their marketing strategy.
  • A clear understanding of what your competitors are doing in the market, and how this impacts your own marketing strategy.
  • The ability to make informed decisions about your marketing mix, based on a solid understanding of competitor activity.
  • Improved overall performance as a result of being able to effectively respond to competitor activity.
Drawbacks Expand Collapse

Drawbacks of Competitive Analysis

  • It can be time-consuming to track competitor activity and understand their marketing strategy.
  • It can be difficult to make informed decisions about your marketing mix if you do not have a solid understanding of competitor activity.
  • You may not be able to effectively respond to competitor activity if you do not have a clear understanding of what they are doing in the market.
Recommendations Expand Collapse

Best market intelligence software for Competitive Analysis

Semrush and Similarweb are two popular market intelligence software platforms that offer competitive analysis tools. Both platforms provide insights into competitor website traffic, keyword rankings, and advertising strategies. They also offer tools for keyword research, backlink analysis, and website audits. Moreover, these platforms offer a variety of features and pricing plans to suit the needs of different businesses.

Monitoring

Overview Expand Collapse

Monitoring features are one of the most important aspects of any market intelligence software tool. They allow you to keep track of your competition, as well as changes in the market that could affect your business. With it, you can react quickly to changes and make sure that your business is always ahead of the curve.

You can take advantage of monitoring features in several ways. First, you can use them to track your competition. By constantly monitoring their activities, you can see what they're doing right and wrong, and adjust your own strategy accordingly. This is a great way to stay one step ahead of the competition.

Second, you can use monitoring features to keep track of changes in the market. This is especially important if you're operating in a rapidly changing market. By keeping an eye on changes, you can make sure that your business is always positioned to take advantage of new opportunities.

Finally, monitoring features can also be used to simply keep tabs on what's going on in your industry. This information can be invaluable when time comes to make strategic decisions about your business.

However, there are also some drawbacks to using monitoring features. First, it can be time-consuming to constantly monitor the competition or the market. Second, you may not always be able to react quickly enough to changes if you're relying on monitoring features alone. Finally, information gleaned from monitoring features is only as good as the data that's being collected. If your software isn't collecting accurate data, then your insights will be inaccurate as well.

Overall, monitoring features are a valuable addition to any market intelligence software tool. However, they should be used in conjunction with other tools and strategies in order to get the most out of them.

Benefits Expand Collapse

Benefits of Monitoring

  • The ability to track competitor activity.
  • The ability to identify new market opportunities.
  • The ability to assess the potential of new products or services.
  • The ability to monitor customer trends and preferences.
Drawbacks Expand Collapse

Drawbacks of Monitoring

  • The potential for information overload.
  • The need for reliable and up-to-date sources of information.
  • The possibility of missing important developments if not monitoring the right channels.
Recommendations Expand Collapse

Best market intelligence software for Monitoring

ZoomInfo SalesOS, Serpstat, 6Sense Revenue AI, and Terminus ABM are among the best market intelligence software for monitoring. ZoomInfo has a Websight feature that monitors your website and provides you with real-time insights into who is visiting your site, what pages they are viewing, how long they are staying on each page, and more. 

Serpstat's Market Explorer tool gives you detailed information about your competitors' online presence, including their organic and paid search rankings, social media activity, and more. Meanwhile, 6Sense Revenue AI provides predictive intelligence that helps you identify the best leads and accounts to target. Finally, Terminus ABM has a number of features that help you monitor your account progress and performance.

Performance Metrics

Overview Expand Collapse

Performance Metrics is a feature of market intelligence software that allows users to see how their software is performing. This can be helpful in determining which software tools are most effective for your needs and measuring the success of your marketing campaigns.

There are several different types of performance metrics, but the two most common are conversion rate and customer satisfaction. Conversion rate measures how many people who use your software actually buy something from you. Customer satisfaction measures how likely people are to recommend your software to others.

Both of these metrics can be useful in market intelligence, but they have their own strengths and weaknesses. Conversion rate is a good metric for seeing whether or not your marketing efforts are working. If you're not getting many conversions, then it's probably time to change up your strategy. However, conversion rates can be misleading if you're not getting enough traffic to begin with. In this case, customer satisfaction might be a better metric to look at.

Customer satisfaction is a good metric for gauging whether or not people like using your software toolkit and their overall experience with it. A high customer satisfaction rating means that people are generally happy with what they've bought, while low ratings could indicate that there's room for improvement. 

Satisfaction ratings can also vary depending on factors such as price point, so it's important to keep this in mind when interpreting them. For example, if you offer a free trial of your software toolkit but only receive low customer satisfaction ratings, this could mean that people aren't finding the value they were expecting in the product. In this case, it would be worth considering changing up your pricing structure or adding more features before continuing to try and sell the product.

Benefits Expand Collapse

Benefits of Performance Metrics 

  • Helps you understand what is working and what isn’t.
  • Allows you to track progress and identify areas for improvement.
  • Helps you make decisions based on data rather than gut feeling.
  • Enables you to benchmark your performance against others in your industry.
  • Provides a clear picture of where your marketing efforts are most effective.
Drawbacks Expand Collapse

Drawbacks of Performance Metrics 

  • May require a significant investment of time and resources to set up.
  • May be difficult to obtain accurate data if you don’t have a robust tracking system in place.
  • Can be overwhelming if you try to track too many metrics at once.
Recommendations Expand Collapse

Best market intelligence software for Performance Metrics

There are a number of market intelligence software options available to help you track performance metrics. Some popular options include 6Sense Revenue AI, Similarweb, and Demandbase. Each of these tools has its own unique set of features and pricing options, so be sure to compare them side by side to find the best fit for your needs. They all offer free trials, so you can test them out before committing to a paid plan.

Data Visualization

Overview Expand Collapse

Data Visualization is a great way to see patterns in your data that you wouldn't be able to see otherwise. It can help you spot trends and outliers, and make better decisions about where to focus your attention. It can also be a great way to communicate your findings to others.

However, Data Visualization can also be misused. If you're not careful, you can end up with a misleading or even inaccurate picture of your data. And if you're not experienced in using data visualization tools, it can be easy to make mistakes that lead to bad decisions.

So, how do you use Data Visualization for market intelligence? First, start by asking yourself what question you want to answer with your data. What are you trying to learn? Second, choose the right tool for the job. There are many different data visualization tools available, and each has its own strengths and weaknesses. 

Third, take the time to understand how the tool works and what options are available to you. Fourth, experiment with different ways of visualizing your data until you find one that makes sense to you and communicates your findings effectively. Finally, don't hesitate to ask for help when needed. There are many experts out there who can help you get the most out of data visualization.

Overall, data visualization is a powerful tool that can be used to great effect for market intelligence. Used properly, it can help you see things in your data that you wouldn't be able to see otherwise and make better decisions about where to focus your attention. Just remember to use it carefully, and always keep in mind what question you're trying to answer with your data.

Benefits Expand Collapse

Benefits of Data Visualization 

  • Understand how customers interact with your product or service.
  •  Identify new opportunities for growth.
  •  Track changes in customer behavior over time.
  •  Monitor competitor activity.
Drawbacks Expand Collapse

Drawbacks of Data Visualization

  • Data visualization can be time-consuming to create.
  • Data visualizations may not be able to represent all of the data in a given dataset.
  • Data visualizations can be misleading if they are not created or interpreted correctly.
Recommendations Expand Collapse

Best market intelligence software for Data Visualization

The best market intelligence software for data visualization provides users with the ability to create stunning visualizations of data, allowing them to better understand complex relationships and make more informed decisions.

 There are a number of different software programs available that offer varying levels of functionality, so it is important to choose one that best suits your needs. If you need recommendations, Terminus ABM is a great choice for those who want to create sophisticated visualizations of their data.

Trend Analysis

Overview Expand Collapse

Trend Analysis is a great way to get an overview of your market and understand how it is changing over time. You can use it to identify opportunities and threats, as well as track the performance of your competitors.

However, there are some limitations to Trend Analysis that you should be aware of before using it for your business intelligence needs. First, Trend Analysis only looks at data from the past, so it cannot predict future trends. This means that you will need to combine it with other methods (such as customer surveys) to get a complete picture of where your market is going.

Second, Trend Analysis can be misleading if you don't have enough data points or if the data is not representative of the overall market. For example, if you're looking at monthly sales figures but only have three months' worth of data, any conclusions you draw may not be accurate.

Third, because Trend Analysis relies on statistical analysis, there is always a margin of error associated with its results. This margin increases as the number of data points decrease (as in the previous example), so keep this in mind when interpreting its findings.

Then again, Trend Analysis is a valuable tool that can give you insights into your market that would be difficult to obtain through other means. When used correctly, it can help you make better business decisions and stay ahead of the competition.

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Benefits of Trend Analysis 

  • Provides an overview of the market.
  • Helps identify opportunities and potential threats.
  • Informs decision-making.
  • Facilitates long-term planning.
  • Builds understanding of how the market operates.
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Drawbacks of Trend Analysis 

  • May be time-consuming.
  • Data may be difficult to obtain.
  • Relies on accurate data.
  • Interpretation can be subjective.
Recommendations Expand Collapse

Best market intelligence software for Trend Analysis

6Sense Revenue AI, Similarweb, and Serpstat take the lead as the best market intelligence software for trend analysis. All three platforms offer features that make it easy to track, analyze, and predict trends in your industry. 

6Sense Revenue AI provides an all-in-one platform with a focus on sales and marketing data. Similarweb is a comprehensive website traffic tool that also offers detailed insights into competitor strategies. Serpstat is an affordable yet powerful keyword research and SERP analysis toolkit.

Benchmarking

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Benchmarking is a process of comparing your company's performance against other companies in your industry. This can be done using financial ratios, employee productivity measures, or customer satisfaction ratings. Benchmarking can help you identify areas where your company needs to improve its performance.

There are a few different ways that you can use benchmarking features in your market intelligence software tool. One way is to compare your company's performance against the competition. This will help you identify areas where your company needs to improve its performance. Another way is to use benchmarking features to track your own company's progress over time. This can help you identify trends and patterns in your industry.

The main advantage of using benchmarking features in your market intelligence software tool is that it can help you improve your company's performance. By identifying areas where your company needs to improve, you can make changes that will lead to better results. Additionally, tracking your own company's progress over time can help you spot trends and take steps to stay ahead of the competition.

However, there are a few disadvantages to using benchmarking features in your market intelligence software tool. First, it can be time-consuming to collect and analyze the data needed for benchmarking. 

Second, you need to have access to good-quality data in order to produce accurate results. Finally, benchmarking only provides a snapshot of your company's performance at a particular point in time; it does not provide information on how your company is doing overall.

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Benefits of Benchmarking 

  • Provides a way to compare your company against others in the industry.
  • Allows you to see where your company stands in relation to the competition.
  • Helps you identify areas where your company can improve.
  • Gives you an idea of what changes need to be made in order to stay competitive.
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Drawbacks of Benchmarking

  • Can be expensive and time-consuming to collect the data needed for benchmarking.
  • May require specialized software or expertise to properly analyze the data.
  • Can be difficult to find comparable companies to use as benchmarks.
  • The results of benchmarking may not always be accurate or representative of the entire market.
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Best market intelligence software for Benchmarking

The best examples of this are 6Sense Revenue AI, Similarweb, and Serpstat. This type of software is used to help businesses understand how their competitors are performing, what marketing channels they are using, and what strategies are working best for them. This information can be used to create more effective marketing campaigns and improve overall business performance.

Reporting & Statistics

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Reporting & Statistics features are used for a variety of purposes when it comes to market intelligence software tools. They can be used to track progress over time, compare different data sets, or simply provide an overview of the current state of affairs. Regardless of how you use them, Reporting & Statistics features can be extremely helpful in gaining insights into your markets.

There are a few things to keep in mind when using Reporting & Statistics features, however. First, make sure that the data you're inputting is accurate. Inaccurate data will lead to inaccurate results, which will defeat the purpose of using these features in the first place. Second, take some time to explore all of the options available to you; there's usually more than one way to skin a cat with these kinds of features (so to speak). And finally, don't forget that Reports & Statistics are only as good as the interpretation you give them, so make sure you understand what the numbers are telling you before making any decisions based on them!

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Benefits of Reporting & Statistics

  • The ability to track data over time to identify trends.
  • The ability to optimize marketing strategies based on customer behavior.
  • The ability to predict future outcomes based on past data.
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Drawbacks of Reporting & Statistics

  • The potential for data bias if not collected or reported accurately.
  • The potential for misinterpretation of data.
  • The reliance on historical data may not be reflective of future trends.
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Best market intelligence software for Reporting & Statistics

This includes Demandbase Sales, Similarweb, Serpstat, and Terminus ABM Platform. Whichever you choose, remember that the best market intelligence software for reporting and statistics helps you track your website’s performance, understand your customer base, and make informed decisions about where to allocate your marketing budget. These tools provide detailed reports and analytics that can be customized to fit your specific needs.

API

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API features are a necessary part of any market intelligence software tool. They allow you to gather data from a variety of sources and then analyze it in order to make better-informed decisions.

There are two main ways that you can use API features for your market intelligence software tool. The first is by using the APIs of specific companies in order to get their data. This data can then be used to create reports or even just to get an idea of what is happening in the market. The second way is by using public APIs, which will give you access to a wealth of information that can be used for your research.

The advantages of using API features for your market intelligence software tool are obvious. By being able to collect data from multiple sources, you can get a much more complete picture of what is going on in the market. Additionally, if you use public APIs, you will have access to an enormous amount of data that would otherwise be unavailable to you.

However, there are also some disadvantages that come with using API features for your market intelligence software tool. First and foremost, if you rely too heavily on APIs, you may find yourself at the mercy of the companies whose APIs you are using. 

If they change their policies or shut down their servers, your entire operation could come crashing down. Additionally, public APIs can be quite volatile; if a data source suddenly disappears, it could leave you scrambling to find a replacement.

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Benefits of API

  • Allows for easier access to market intelligence data.
  • Allows for the automation of market intelligence gathering and analysis.
  • Provides real-time or near real-time data that may not be available through other means.
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Drawbacks of API

  • May be rate-limited, meaning that you can only make a certain number of requests per day/hour.
  • The data returned by an API may not be in the format you need it to be in.
Recommendations Expand Collapse

Best market intelligence software for API

Clearbit's API is the best market intelligence software for APIs. It provides a clean and simple interface that makes it easy to get started with using APIs. The documentation is clear and concise, making it easy to understand how to use the API. Additionally, Clearbit's customer support is excellent, providing prompt responses to any questions you may have.

Dashboard

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Dashboard features are a great way to get an overview of your market. You can see what's going on in the market, who the main players are, and how they're performing. Dashboards also let you customize your view of the market data, so you can see only the information that's most relevant to you.

There are two main types of dashboard features: those that show you real-time data, and those that provide historical data. Real-time dashboards are great for getting a quick overview of what's happening in the market right now. Historical dashboards let you track trends over time, so you can identify long-term opportunities or threats.

Most market intelligence software tools offer both real-time and historical dashboard views. Some tools even let you create custom dashboards with just the specific information that you want to see.

Dashboard features provide a quick and easy way to get an overview of the market. This can be helpful when you're trying to make decisions about where to invest or what products to sell. Second, dashboards let you customize your view of the market data. This allows you to focus on the information that is most relevant to you and makes it easier to spot trends and find opportunities. Finally, historical dashboards can be very valuable in identifying long-term patterns and trends.

However, there are also some drawbacks to using dashboard features for market intelligence. First, real-time dashboards only give you a snapshot of what is happening in the market at any given moment; they don't show how the market has been performing over time. 

Second, if you rely too heavily on dashboard views, you may miss important details that could be critical to your business decisions. Make sure that you supplement your use of dashboard features with other methods of gathering information about the marketplace (such as talking to customers and reading industry news).

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Benefits of Dashboard

  • Provides a clear overview of the most important information, while also allowing users to drill down into the details if they need to.
  • Allows users to easily compare different data side by side.
  • Allows users to quickly spot trends and outliers.
  • Helps users focus on the most important information while filtering out the noise.
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Drawbacks of Dashboard

  • Can be overwhelming if there is too much information on the dashboard.
  • Can be difficult to set up if the data sets are complex.
  • Requires ongoing maintenance to keep the dashboard up to date with the latest data.
Recommendations Expand Collapse

Best market intelligence software for API

Plenty of market intelligence software exists to provide users with valuable data and insights. However, not all of these tools are created equal. Some are better suited for certain purposes than others. The best market intelligence software will offer a robust set of features while remaining user-friendly and affordable. It should also be able to integrate with other business applications for seamless data sharing. 

6Sense marketing intelligence software is a great option for those looking for an all-in-one solution. It offers features like predictive analytics, account-based marketing, and lead scoring to help users better understand their target audience and generate more leads. 6Sense also integrates with popular CRMs and marketing automation platforms, making it easy to share data between applications.

Activity Dashboard

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Activity Dashboard is a feature of some market intelligence software tools that allow users to view the activity history for their accounts. This can be useful for understanding what actions have been taken on your behalf, and by whom. It can also help you troubleshoot issues or problems with your data.

The Activity Dashboard is accessible from the main menu in most market intelligence software tools. To view your activity history, simply click on the Activity tab. From here, you will be able to see a list of all recent activity within your account, including who made each change and when it was made.

If you are not seeing the expected results in your Activity Dashboard, there are a few potential explanations. First, it is important to understand that the Activity Dashboard only displays activity for the current user. If you are logged in as a different user, you will need to switch back to your original account in order to view your activity history. 

Additionally, if you have multiple accounts within your market intelligence software tool, you will need to select the specific account for which you want to view activity.

Another potential explanation is that the time period for which the activity is being displayed may be incorrect. By default, most market intelligence software tools display activity for the past 30 days. However, you can customize this timeframe by clicking on the Settings icon (located in the top right corner of the screen) and selecting Activity Settings. From here, you can specify how far back in time you would like to view activity data. Simply select the desired timeframe and click Save Changes.

If neither of these explanations solves your problem, it is possible that there is no recent activity within your account meeting the criteria specified in your settings. In this case, try broadening your search criteria or choosing a longer time period. If all else fails, feel free to reach out to our support team for assistance troubleshooting this issue further!

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Benefits of Activity Dashboard 

  • Provides an overview of all the activities that have been performed by users on the market intelligence platform.
  • Allows users to quickly identify any patterns or trends in user behavior.
  • Helps market intelligence analysts understand how users are interacting with the platform and what features are being used most frequently.
  •  Provides a convenient way for users to monitor their own activity on the market intelligence platform.
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Drawbacks of Activity Dashboard 

  • The activity dashboard may be overwhelming for some users, as it provides a lot of information at once.
  • The dashboard does not provide any context for the data that is being displayed, which makes it difficult to interpret.
  • The activity dashboard only shows data from the past 30 days, so it is not possible to see longer-term trends.
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Best market intelligence software for Activity Dashboard

Terminus is the best market intelligence software for activity dashboards. It gives users an overview of their account health, performance, and pipeline in one central place. Additionally, Terminus provides features like lead scoring, routing, and enrichment to help sales teams prioritize their prospects and activities. It also integrates with popular CRMs like Salesforce, so users can get the most out of their data.

Customizable Reports

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Customizable Reports is a feature that allows you to change the look and feel of your reports, as well as the data that is included in them. This can be useful if you want to tailor your reports for specific audiences or purposes. 

For example, you could create a report with different colors and fonts for clients than for internal use. Moreover, you can use Customizable Reports to include or exclude certain data points, depending on what is most relevant to your needs.

There are several advantages to using this feature. First, it allows you to make your reports more visually appealing and thus more likely to be read and used by others. Second, it gives you greater control over the content of your reports, so that you can ensure that they contain only the most pertinent information. Finally, using Customizable Reports can save you time in the long run by allowing you to create report templates that can be reused for future projects.

However, there are also some drawbacks to consider before utilizing this feature. First, making changes to report settings can be time consuming and may require assistance from a software expert if you are not familiar with the process. 

Additionally, if not done correctly, customized reports may actually decrease clarity and understanding due to their complex nature. As such, it is important to weigh both the benefits and the potential risks of using this feature before making any decisions about its implementation within your business intelligence strategy.

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Benefits of Customizable Reports

  • Getting tailored information that is specifically relevant to your business. 
  • Being able to easily compare different data sets side by side. 
  • Visualizing data in a way that is easy for you to understand. 
  • Generating reports on demand, so you always have the most up-to-date information available.
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Drawbacks of Customizable Reports

  • Potential for information overload if you try to customize too many reports. 
  • May be difficult to find the right data sets to compare if you don't have a clear idea of. what you're looking for. 
  • Can be time-consuming to set up custom reports, especially if you're not familiar with the market intelligence software.
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Best market intelligence software for Customizable Reports

There is no one-size-fits-all answer to this question, as the best market intelligence software for customizable reports will vary depending on your specific needs and preferences. However, some popular options include UpLead, Terminus, and Adapt. These platforms offer a variety of features that allow users to create custom reports based on their data.

Search/Filter

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Search/Filter features are essential for any market intelligence software tool. They allow you to quickly and easily find the information you need, without having to wade through irrelevant results.

The search feature should be easy to use and allow you to narrow your results by various criteria (date, time period, keywords, etc.). The filter feature should also be easy to use and let you further refine your results. 

Ideally, the search/filter features would be highly customizable so that you can tailor them to your specific needs. However, even if they're not completely customizable, as long as they're reasonably effective, they can still be useful.

There are a few things to watch out for when using these features. First of all, make sure that the software doesn't return too many results. Otherwise, it will take forever to go through all of them! 

Second, check that the filters actually work properly; sometimes they can eliminate relevant results along with the irrelevant ones. Finally, beware of false positives; this is where the software returns a result because it contains one or more of your keywords, even though it's not actually about what you're looking for.

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Benefits of Search/Filter 

  • The ability to quickly and easily find relevant information on a specific topic.
  • The ability to narrow down results to find more targeted information.
  • The ability to save time by not having to wade through large amounts of irrelevant data.
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Drawbacks of Search/Filter

  • The potential for missing relevant information that is not included in the search criteria.
  • The potential for biased results if the search criteria are not well thought out.
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Best market intelligence software for Search/Filter

Adapt and Serpstat tie for the best market intelligence software for search/filter. Both platforms offer users a variety of powerful features for investigating their competitors, including keyword analysis, backlink analysis, and SERP analysis. However, Adapt's platform is slightly more user-friendly than Serpstat's, so it gets the edge in this category. Then again, Serpstat's platform is more affordable, so it may be the better choice for budget-conscious users.

Data Import/Export

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Data Import/Export features are a must-have for any market intelligence software tool. They allow you to quickly and easily move your data from one system to another, making it easy to keep track of your information.

There are two main ways to use Data Import/Export features: importing data into your software tool and exporting data from your software tool. Importing data is the process of moving data from an external source into your market intelligence software tool. This can be done manually or through an automated process. 

Manual importation is often used when you only have a small amount of data to import, or when you want more control over what information is imported into your system. Automated processes are typically used when you have large amounts of data to import, or when you want the process to be as simple and streamlined as possible.

Exporting data is the process of moving information out of your market intelligence software tool and into another format (such as Excel). This can be useful if you need to share your information with others who do not have access to your market intelligence software tool, or if you simply want to create a backup copy of your data in case something happens to the original files.

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Benefits of Data Import/Export

  •  Allows businesses to make better-informed decisions about their marketing strategies by understanding what consumers want and need.
  •  Helps businesses track their progress over time and see how they are performing in comparison to their competitors.
  •  Gives businesses the ability to target specific consumers with targeted marketing campaigns.
  •  Allows businesses to evaluate the effectiveness of their marketing campaigns and make necessary adjustments.
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Drawbacks of Data Import/Export

  •  Can be time-consuming and expensive to set up.
  •  Requires a certain level of technical expertise.
  •  Can be difficult to keep track of all the data that is being imported and exported.
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Best market intelligence software for Data Import/Export

Similarweb, Google Analytics, and Moz are all great market intelligence software for data import/export. They allow you to easily collect data from various sources and export it into a format that is easy to work with. This makes it easy to track your progress over time and make informed decisions about your marketing strategy. 

However, it is important to note that each of these platforms has its own strengths and weaknesses, so you'll need to choose the one that best suits your needs.

Visual Analytics

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Visual Analytics is a great way to see patterns in your data that you might not have noticed otherwise. It can help you spot trends and outliers, and it can give you a better understanding of how your customers behave. 

However, Visual Analytics is not a silver bullet. It has its limitations, and it’s important to understand those before you rely too heavily on them. 

The first limitation is that Visual Analytics can only show you what’s already in your data. If your data is incomplete or inaccurate, then your visualizations will be as well. This means that you need to have high-quality data before you can use Visual Analytics effectively. 

Second, Visual Analytics is best used for exploratory analysis. Once you’ve found something interesting with Visual Analytics, you should verify it with other methods (like statistical tests) before drawing any conclusions. 

Third, Visual Analytics won’t necessarily help you find the cause of an issue – it can only show you correlations between variables. For example, if you see that sales are higher when the temperature is warmer, that doesn’t mean that temperature causes sales to increase. There could be another factor (like holidays) that explains both the correlation and the causation. 

Fourth, some people find visualizations misleading because humans are good at pattern recognition but bad at understanding statistics. This means we might see patterns in our data that don't actually exist. Or, we might misinterpret a visualization because we don't understand how the underlying statistics work.

Despite these limitations, Visual Analytics can be a valuable tool for market intelligence. Used correctly, it can help you spot trends and outliers in your data, and it can give you a better understanding of how your customers behave. Just remember to supplement Visual Analytics with other methods, and to be aware of its limitations.

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Benefits of Visual Analytics

  • Improved understanding of customer behavior.
  • Greater insights into how customers interact with your product.
  • Increased ability to identify customer trends and needs.
  • More effective targeting of advertising and promotions.
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Drawbacks of Visual Analytics

  •  Can be time-consuming to set up and interpret.
  •  Requires a certain level of data literacy.
  •  Can be overwhelming if there is too much data.
Recommendations Expand Collapse

Best market intelligence software for Visual Analytics

The best market intelligence software for visual analytics is Terminus ABM and Serpstat. Terminus ABM provides users with the ability to track, measure, and analyze their marketing campaigns in real-time. Serpstat is a powerful all-in-one marketing platform that provides users with detailed insights into their website’s traffic and performance. These two offer a wide range of marketing tools and resources to help users improve their online visibility and performance.

Real-Time Data

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real-time Data is a feature that allows you to receive information about your target market as it happens. This can be useful for keeping track of current trends and changes in the market, as well as for spotting opportunities or threats early on.

There are several different ways to use real-time Data features in your market intelligence software tool. One way is to set up alerts so that you will be notified immediately when certain conditions are met, such as a change in price or volume levels. Another way is to create custom reports which focus on specific aspects of the data that you are interested in tracking.

The main advantage of using Real Time Data features is that they can help you to react quickly to changes in the market, and spot opportunities or threats before they become too large. 

However, there are also some drawbacks – firstly, if you set up too many alerts, it can become difficult to keep track of them all; secondly, real-time data can sometimes be inaccurate (for example, if there is a sudden spike in activity which turns out not to be representative of the overall trend). 

Overall though, real-time Data features can be extremely useful for those looking to get an edge on their competition by being able to respond quickly to changes in their target markets.

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Benefits of Real-Time Data

  •  The ability to make more informed decisions based on current market conditions.
  •  Increased understanding of customer behavior and preferences.
  •  The ability to identify opportunities and threats in the market as they happen.
  •  Greater insight into what competitors are doing in real-time.
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Drawbacks of Real-Time Data

  •  The potential for information overload.
  •  The need for more sophisticated data analysis tools and techniques.
  •  The possibility of making decisions based on incomplete or inaccurate data.
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Best market intelligence software for Real-Time Data

The best market intelligence software for real-time data would be a system that can provide you with the most up-to-date information on what is happening in the markets. This type of software would need to have access to a variety of different sources, including news feeds and social media. 

It should also be able to analyze this information and give you insights into how it might impact your investments. Examples of these include Terminus ABM, ZoomInfo SalesOS, and Clearbit.

Real-Time Analytics

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Real-time Analytics is a feature that allows you to see how your software is performing in real time. This is useful for understanding what areas of your software need improvement and for monitoring the overall performance of your system.

There are two main ways to use real-time Analytics features: through the use of reports or by using the Dashboard. Reports provide detailed information about specific areas of interest, while the Dashboard gives you an overview of all aspects of your software's performance.

The main advantage of using real-time Analytics is that it can help you identify problems with your software before they become serious. By monitoring your system's performance in real time, you can make sure that issues are fixed as soon as possible. This can save you a lot of time and money in the long run.

Another advantage of real-time Analytics is that it allows you to see how your software is being used by its users. This information can be very valuable for understanding what features are most popular and for making changes to improve the overall user experience.

There are some disadvantages to using real-time Analytics features, as well. One downside is that it can be difficult to set up and configure these features properly. If you're not careful, you may end up with inaccurate or incomplete data. 

Another potential issue is that real-time data can be overwhelming if there's too much of it; this problem can usually be solved by carefully selecting which reports or Dashboards to use.

Then again, if you have the time and patience to set up real-time Analytics properly, it can be an incredibly valuable tool for understanding your software's performance. Overall, we think that the advantages outweigh the disadvantages; if you're looking for a way to get more insights into how your software is being used, real-time Analytics is definitely worth considering.

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Benefits of Real-time Analytics

  • Allows businesses to make data-driven decisions in real-time instead of relying on historical data that may be outdated.
  • Helps businesses identify opportunities and trends as they are happening, so that they can take advantage of them.
  • Allows businesses to track customer behavior and preferences in real-time, so that they can better tailor their products and services to meet their needs.
  • Helps businesses manage and predict inventory levels more accurately so that they can avoid stockouts or excess inventory.
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Drawbacks of Real-time Analytics

  • Requires more computing power and storage than traditional analytics, which can be costly.
  • Can be difficult to set up and maintain, especially for businesses that are not technologically savvy.
  • May require additional staff or training to properly utilize all the features and benefits.
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Best market intelligence software for Real-Time Analytics

There is a wide range of market intelligence software available, but the best one for real-time analytics would be Clearbit. This software provides users with up-to-date information on their target market, allowing them to make informed decisions in real-time. 

Clearbit also offers a variety of other features, such as lead generation and data enrichment, that make it an essential tool for any business looking to gain a competitive edge. Alternatively, you can also try ZoomInfo, which is another popular market intelligence software that offers real-time analytics.

Keyword Tracking

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Keyword Tracking is a feature that allows you to track the keywords that are being used in relation to your business, product, or service. This can be useful for a variety of purposes. 

First, it can help you to understand what keywords are being used in relation to your business. This can be valuable information for a variety of purposes, such as understanding how potential customers are finding your website or improving your search engine optimization (SEO). 

Additionally, keyword tracking can also be useful for identifying trends in the market. For example, if you notice that a particular keyword is becoming increasingly popular, you may want to consider adding content related to that keyword on your website or blog.

There are a few different ways that you can use Keyword Tracking features for your market intelligence software tool. One way is to simply track the keywords that are being used in relation to your business. 

Another way is to actually set up alerts so that you will be notified whenever certain keywords are used. This can be helpful if you want to stay on top of current trends in the market or if you want to make sure that potential customers are still finding your website. 

Finally, some tools also allow you to track competitor keywords. This can be useful for seeing which keywords they are targeting and how successful they have been at ranking for those keywords.

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Benefits of Keyword Tracking

  •  Understand how your customers search for your products or services online.
  •  Understand what keywords are most important to your customers.
  •  Monitor competitor activity by tracking their use of similar keywords.
  •  Improve the effectiveness of your online advertising campaigns by targeting the right keywords.
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Drawbacks of Keyword Tracking

  •  Requires ongoing effort to maintain keyword lists and track results.
  •  Can be time-consuming to interpret data and identify trends.
  •  May require specialized software or services to track keywords effectively.
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Best market intelligence software for Keyword Tracking

Serpstat and Semrush focus on keyword tracking and analysis. Serpstat provides detailed information on keyword rankings and traffic, as well as competitor analysis. Semrush provides an overview of keyword rankings and SERP features, helping you to understand your position in the market. They also offer a competitive analysis tool to help you understand your competitors' strategies.

Third-Party Integrations

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ThirdParty Integrations features are very important for market intelligence software tools. They allow you to integrate your tool with other software applications, which can make your work easier and more efficient. However, there are some drawbacks to using this feature.

The main reason to use Third Party Integrations is that it can save you time by integrating your tool with other software applications. For example, if you use a customer relationship management (CRM) system, you can integrate your market intelligence tool so that it automatically updates the CRM with new data. This can save you from having to manually enter data into both systems.

Another reason to use this feature is that it can help you avoid errors when entering data into multiple systems. If you have ever tried to manually update two different software applications with the same information, then you know how easy it is to make mistakes. With an integration, all of the data will be entered into both systems automatically, so there is less chance of error.

However, there are also some drawbacks to using Third Party Integrations features for market intelligence tools. One downside is that not all integrations are created equal. Some integrations may be buggy or only partially functional. This could cause problems down the road if relying on these integrations for critical tasks. 

Additionally, some integrations may not be compatible with all versions of the software being used, which could create even more headaches. Overall, while Third Party Integrations can offer many benefits, they should be used carefully and sparingly in order to maintain optimal efficiency in one's workflow.

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Benefits of Third-Party Integrations

  •  Access a wealth of valuable data that would otherwise be unavailable.
  •  Gain insights from data that is more accurate and up-to-date than what you could gather on your own.
  •  Save time and resources by leveraging the work of others.
  •  Stay ahead of the competition by keeping tabs on what they are doing.
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Drawbacks of Third-Party Integrations

  •  You are at the mercy of the third-party service. If they experience an outage, you will as well.
  •  You have to trust that the third party is handling your data securely and responsibly.
  •  You may be limited in what you can do with the data or how you can use it.
  •  There may be costs associated with using the third-party service.
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Best market intelligence software for Third Party Integrations

Demandbase Sales and 6Sense Revenue AI are the best market intelligence software for third-party integrations. They provide real-time insights into which companies are visiting your website, what pages they're interested in, and how likely they are to convert. 6Sense also provides account-based marketing features such as predictive scoring and routing.

Website Monitoring

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Website Monitoring features are one of the most important aspects of any market intelligence software tool. They allow you to keep track of your competitor’s websites and see how they are performing in real-time. This is an invaluable resource for any business that wants to stay ahead of the competition.

There are a few different ways that you can use website monitoring features. The first is by tracking your own website’s performance. This will give you insights into how your site is doing compared to your competitors. 

You can also use website monitoring features to track specific keywords or pages on your competitor’s sites. This can be helpful if you want to see how they are ranking for certain keywords or if they have new content that could impact your business.

Another way that you can use website monitoring features is by setting up alerts. This way, you will be notified anytime there is a change on a competitor’s site that could affect your business. For example, if a competitor launches a new product, starts running a sale, or makes other changes that could impact your bottom line, you will be alerted so you can take action accordingly.

Some drawbacks, however, should be considered when using website monitoring features. First, it can be time-consuming to set up and manage. Second, if you are not careful, you could end up spending a lot of money on data that you may never use. 

Finally, some website monitoring tools only track a limited amount of information. This means that if you want to track multiple competitors or keywords, you may need to purchase multiple tools.

Overall, website monitoring features are an important part of any market intelligence software toolkit. They can give you insights into your competitor’s websites and help you stay ahead of the competition. However, there are some drawbacks that should be considered before using these features.

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Benefits of Website Monitoring

  • Helps you track your own website's performance and identify any areas that need improvement.
  • Website monitoring can help you understand customer behavior and how they interact with your website.
  • Allows you to quickly identify and fix any technical issues with your website.
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Drawbacks of Website Monitoring

  • Website monitoring can be expensive.
  • There is a risk of false positives, where the website monitor reports an issue when there is none.
  • Website monitors can generate a lot of data, which can be difficult to interpret and act on.
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Best market intelligence software for Website Monitoring

This should allow you to track, record, and analyze all aspects of your website traffic. It should also provide detailed reports on your website's most popular pages and keywords, as well as its overall performance. 

Website Monitoring software can be used to improve your website's search engine optimization (SEO) by helping you determine which keywords are bringing in the most traffic and how effective your current SEO strategy is. Some of the best software include ZoomInfo SalesOS, Serpstat, 6Sense Revenue AI, and Terminus ABM.

Social Media Monitoring

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Social Media Monitoring is a great way to track your online reputation, find out what people are saying about your brand, and get insights into your industry. It can also be used to research your competitors, monitor trends, and build relationships with influencers. Businesses of all sizes can benefit from social media monitoring, but it's especially useful for small businesses and startups that don't have the resources to do traditional market research.

There are a few different ways to use social media monitoring for market intelligence. The most common is to set up keyword alerts, which will notify you whenever someone mentions your brand or a specific product/service. 

You can also use social listening tools to track what people are saying about your industry in general or follow specific hashtags to see what people are saying about trending topics.

The benefits of using social media monitoring for market intelligence are numerous. It's an affordable way to get insights into your customers' needs and wants, understand what they think of your brand, and stay ahead of the competition. However, it doesn't come without some drawbacks.

The main downside of social media monitoring is that it can be time-consuming. You need to dedicate someone (or a team) to regularly check your alerts and listen for mentions of your brand. Additionally, not all social media platforms are created equal. Some, like Twitter, are great for real-time insights but don't provide much data on users' demographics or interests. Others, like Facebook, have tons of user data but aren't as useful for tracking real-time conversations.

Another potential issue with social media monitoring is that it's only as good as the keywords you're using to track mentions. If you're not using the right keywords, you could miss important mentions entirely. This is why it's important to work with a market intelligence software tool that has advanced keyword research capabilities so you can be sure you're tracking all the right terms.

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Benefits of Social Media Monitoring

  • Provides up-to-date information on what is being said about a company or brand.
  • Helps to identify potential issues early and address them quickly.
  • Allows companies to track their competitors and see what strategies are working for them.
  • Gives insights into customer sentiment and needs.
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Drawbacks of Social Media Monitoring

  • It can be time-consuming to sift through all the data.
  • There is a risk of missing important information if you're not monitoring the right channels.
  • It's difficult to know what action to take based on the information gathered.
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Best market intelligence software for Social Media Monitoring

BuzzSumo is a powerful tool that allows users to track, analyze, and compare content across various social media platforms. It provides detailed insights into what content is resonating with audiences on different channels, helping brands better understand their target markets. Additionally, users can use BuzzSumo to identify influencers in their industry and track competitor activity.

Campaign Management

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Campaign Management features are used to automate, optimize and measure marketing campaigns. They help align marketing activities with business objectives, track results, and ROI, and make data-driven decisions about where to allocate resources.

The main benefit of using these features is that they can save you a lot of time and effort by automating repetitive tasks and providing insights that would otherwise be difficult or impossible to obtain. However, there are some potential drawbacks to consider as well.

One downside is that if you're not careful, it's easy to overspend on your campaign budget since the software will automatically continue running ads until it reaches the desired goal (e.g., number of clicks, leads generated). Additionally, relying too heavily on automation can lead to a loss of creativity in your campaigns. Finally, if your market intelligence needs change over time, you may need to invest in additional software or services to supplement the capabilities of your existing tool.

Overall, campaign management features can be extremely useful for streamlining marketing efforts and generating actionable insights, but like any other tool, they have their own limitations which should be taken into account before using them extensively.

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Benefits of Campaign Management

  • Improves future marketing campaigns and strategies.
  • Informs marketing decisions by providing data on what customers want and need.
  • Enables companies to target specific markets and demographics more effectively.
  • Allows real-time measurement of marketing campaign effectiveness.
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Drawbacks of Campaign Management

  • Can be costly and time-consuming to set up and maintain.
  • Requires access to customer data, which some companies may not have.
  • May require specialized software or services, which can also be costly.
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Best market intelligence software for Campaign Management

This should be able to track and report on the performance of marketing campaigns. It should also be able to provide insights into how well the campaign is performing against objectives, and what can be improved. 

The best market intelligence software for Campaign Management will offer a variety of features that allow you to track and report on your marketing campaigns. These features might include campaign tracking. This feature allows you to see how your campaign is performing over time. 

You can track things like impressions, clicks, conversions, and more. This data can help you improve your campaign by understanding what's working and what isn't. Examples of this software are Serpstat and Semrush.

Real-Time Monitoring

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real-time Monitoring is a great feature for those who want to be able to see what is happening in their industry as it happens. This can be very useful for keeping up with the latest news and developments, and for spotting trends early on. However, there are some drawbacks to using this feature that should be considered before relying too heavily on it.

One of the main drawbacks of real-time Monitoring is that it can be quite resource-intensive. If you have a lot of data coming in from different sources, it can take up a lot of your computer's processing power and memory to keep track of everything in real time. This can make your system slower overall and may cause other programs to run more slowly as well. 

Another potential downside to using real-time Monitoring is that it might not always give you the most accurate information possible. Since things are happening so quickly, there is always the possibility that some important piece of information gets missed or misinterpreted. 

Additionally, humans are fallible creatures; even if we're just looking at numbers on a screen, we're still susceptible to making mistakes when analyzing them. So, while Real Time Monitoring can give you an edge over competitors who aren't using it, don't expect perfect accuracy from this tool no matter how good your market intelligence software might be.

Then again, real-time Monitoring can also be a very powerful tool when used correctly. Being able to see what is happening in your industry as it happens can give you a significant advantage over those who are only looking at data that is hours or even days old. 

If you have a good market intelligence software tool, it can help to filter out the noise and only show you the most important information. This way, you can avoid being overloaded with data and can focus on making decisions based on the most up-to-date information available.

Overall, real-time Monitoring is a great feature for market intelligence tools but it's not without its drawbacks. If you're considering using this feature, make sure to weigh the pros and cons carefully before deciding whether or not it's right for you.

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Benefits of Real-Time Monitoring

  • Ensures that you are always aware of the latest developments in your industry.
  •  Helps you to identify opportunities and threats as they arise.
  •  Allows you to track changes in your industry or sector over time.
  •  Gives you a competitive edge over other businesses.
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Drawbacks of Real-Time Monitoring

  •  Requires significant investment of time and resources.
  •  Can be difficult to keep up with the constant stream of information.
  •  May lead to decision paralysis if you are not careful about how you use the information.
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Best market intelligence software for Real-Time Monitoring

Most of the software on this list feature real-time monitoring. When looking for the best market intelligence software for your business, consider what type of data you need to track and how often you need updates. Some market intelligence software is better for tracking specific industries or geographic regions, while others are more general in nature.

Campaign Analytics

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Campaign Analytics is a great feature for those who want to track their marketing campaigns and see how they are performing. This tool allows users to set up tracking parameters for each campaign, including target keywords, conversion goals, and budget. Once these parameters are set, the software will provide detailed reports on the progress of the campaign, including which keywords are driving traffic and conversions, what ads are being clicked on, and how much money is being spent.

This feature is extremely helpful for businesses that want to make sure their marketing campaigns are on track and achieving their desired results. However, it should be noted that this tool is not perfect. 

First of all, it can be quite expensive; depending on the size of your business and the number of campaigns you wish to track, Campaign Analytics can quickly become very costly. Additionally, while the reports generated by this tool can be very useful, they can also be confusing and difficult to interpret if you don't have a lot of experience with data analysis.

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Benefits of Campaign Analytics

  •  Determines the most effective marketing channels.
  •  Identifies which messages are resonating with customers.
  •  Measures customer engagement and conversion rates.
  •  Gauges customer sentiment towards a brand or product.
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Drawbacks of Campaign Analytics

  •  Requires a significant amount of data to be effective.
  •  Can be complex and time-consuming to set up.
  •  May require specialized skills or knowledge to interpret the results.
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Best market intelligence software for Campaign Analytics

The ten listed software on our list excels at campaign analytics. They feature a wide variety of features that make it easy to track, analyze, and optimize your marketing campaigns. Each software has its own strengths and weaknesses. However, they all share some commonalities. They are all user-friendly with intuitive interfaces. They also offer a wide range of features that make it easy to track, analyze, and optimize your marketing campaigns.

Real-Time Reporting

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real-time Reporting features are available in many market intelligence software tools. However, before using Real-Time Reporting features, it is important to understand how they work and what benefits they offer. 

When used properly, Real-Time Reporting features can provide valuable insights into the current state of the market. They can also help you track changes in the market over time. However, there are some potential drawbacks to using these features that you should be aware of before you use them for your own market intelligence purposes.

One potential drawback of using Real Time Reporting features is that they may not always be accurate. This is because the data that is used to generate reports may not always be up-to-date or accurate. Additionally, if the software tool you are using does not have reliable real-time data sources, then the reports generated by the tool may not be accurate either.

Another potential drawback of using Real Time Reporting features is that they can take a long time to generate results. This is because generating reports requires collecting and analyzing large amounts of data. If you do not have enough time to wait for results, then this feature may not be right for you.

Then again, the positives outweigh the negatives when it comes to Real Time Reporting features. The main benefit of using these features is that they can provide you with valuable insights into the current state of the market. This information can help you make better decisions about your business and investment strategies. 

Additionally, if you use real-time Reporting features properly, they can also help you track changes in the market over time so that you can adjust your strategies accordingly.

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Benefits of Real-Time Reporting 

  •  Provides up-to-date information on what is happening in the market.
  •  Helps businesses make informed decisions about where to invest or allocate resources.
  •  Gives insights into customer behavior and trends.
  •  Facilitates better decision-making by managers.
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Drawbacks of Real-Time Reporting 

  •  Can be overwhelming for businesses with large amounts of data.
  •  Requires significant investment in infrastructure and resources.
  •  Can be difficult to implement without the help of a professional.
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Best market intelligence software for Real-Time Reporting

There is a wide range of market intelligence software products available, each with its own strengths and weaknesses. It can be difficult to determine which product is best suited for your needs without trying them all out firsthand. 

However, some general guidelines can help you narrow down the field to a few contenders. To start, look for market intelligence software that offers real-time reporting capabilities. This feature will allow you to stay on top of current trends and changes in the marketplace so you can make informed decisions about your business strategy. 

In addition, consider products that offer comprehensive data analysis tools so you can get the most out of your market research efforts. Finally, choose software that is easy to use and provides a high degree of customization so you can tailor it to fit your specific needs.

Engagement Tracking

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Engagement Tracking is a feature of some market intelligence software tools that allow users to see how much time other users spend on certain pages or features of the site. This information can be useful for understanding what content is most popular with your audience, and can also help you identify areas where people are having difficulty using your site.

There are both advantages and disadvantages to using Engagement Tracking features in your market intelligence software tool. On the plus side, this type of data can give you valuable insights into which parts of your website are most popular with users, and which areas may need improvement. 

Additionally, if you have a paid subscription to a market intelligence service that offers this type of data, it can be helpful in justifying the cost to yourself or your company. However, there are also some potential downsides to consider before using Engagement Tracking features in your market intelligence software tool.

First off, it's important to remember that not all web traffic is created equal. Just because someone spends a lot of time on one particular page doesn't necessarily mean they're engaged with the content; they could just be looking for something specific and taking their time doing so. 

Secondly, collecting data on how long people spend on certain pages could potentially violate their privacy (especially if you're not careful about how this information is used). Finally, it's worth noting that Engagement Tracking data isn't always accurate; sometimes people close out browser tabs without fully completing whatever task they were working on, meaning their activity isn't properly tracked by the system.

Overall, Engagement Tracking features can be helpful for understanding which parts of your website are most popular and where people may be having difficulty. However, it's important to keep in mind the potential privacy concerns and accuracy issues that come with this type of data before using it in your market intelligence software tool.

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Benefits of Engagement Tracking 

  •  Allows companies to track how engaged potential customers are with their brand.
  •  Helps companies understand what content is resonating with their audience and driving conversions.
  •  Enables companies to optimize their marketing campaigns.
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Drawbacks of Engagement Tracking 

  •  Can be difficult to accurately track engagement across multiple channels.
  •  Requires ongoing effort and investment to maintain accurate data.
  •  Can provide insights that are too granular, making it difficult to take action on them.
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Best market intelligence software for Engagement Tracking

Terminus, Demandbase, and Similarweb are all great market intelligence software for engagement tracking. They offer a variety of features that make it easy to track website and social media engagement, as well as competitor activity. All three platforms provide detailed reports that can help you understand what's working and what isn't, so you can adjust your strategy accordingly.

Sentiment Analysis

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Sentiment Analysis is a great way to get an overview of how your customers feel about your product. It can also be used to track changes in sentiment over time, which can be helpful in identifying potential problems early on.

That said, there are some caveats to using Sentiment Analysis that you should be aware of. First and foremost, it is important to remember that Sentiment Analysis is not always accurate. This is because it relies on Natural Language Processing (NLP), which is still an emerging technology with its own set of challenges. Additionally, people often use different words to express the same sentiment, so a tool that only looks at one or two words may not pick up on all the nuances.

Another thing to keep in mind is that people's opinions can change quickly, so Sentiment Analysis should only be used as one piece of the puzzle when trying to understand customer sentiment. Finally, it's worth noting that some companies offer Sentiment Analysis as a service, so if you're considering using this feature for your business intelligence needs make sure you compare pricing and features before making a decision.

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Benefits of Sentiment Analysis 

  • Allows companies to track and analyze the sentiment of online conversations.
  • Helps companies identify potential issues with their products or services before they become major problems.
  • Allows companies to gauge consumer reaction to new products or changes in existing products.
  • Helps marketing teams craft more effective campaigns by understanding what messages resonate with consumers.
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Drawbacks of Sentiment Analysis 

  •  Can be time-consuming and expensive to collect enough data for analysis.
  •  Requires a high level of accuracy to be useful, which can be difficult to achieve.
  •  Can be biased if the data used for analysis is not representative of the broader population.
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Best market intelligence software for Sentiment Analysis

There is no definitive answer to this question as the best market intelligence software for sentiment analysis will vary depending on your specific needs and requirements. However, some popular options include IBM Watson Explorer, Google Cloud Natural Language API, and Microsoft Azure Text Analytics.

Tagging

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Tagging is a great way to organize your market intelligence data and make it easier to find later. It can also help you keep track of different types of information, such as competitor analysis, product development, target markets, and so on.

The main benefit of tagging is that it allows you to quickly search for and retrieve specific pieces of information from a large dataset. For example, if you're looking for all the market intelligence data related to competitor XYZ, you can just search for the tag XYZ. This can save a lot of time compared to manually sifting through data sets.

Another advantage of tagging is that it makes it easy to share market intelligence data with others. For example, if you want to send someone an overview of your company's competitive landscape, you can just send them a link to your tagged data set. This saves both parties time and ensures that the recipient has access to all the relevant information.

However, there are some potential drawbacks to using tags for market intelligence purposes. First, if not used carefully, tags can create duplicate or redundant information sets (for example, multiple tags for the same piece of intel). Second, over-tagging can make finding specific pieces of information more difficult instead of easier; too many tags can be overwhelming and cluttered. 

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Benefits of Tagging

  •  Provides a more accurate understanding of customer sentiment.
  •  Helps identify areas of improvement for products and services.
  •  Facilitates better targeting of marketing efforts.
  •  Helps understand how customers interact with a brand online.
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Drawbacks of Tagging

  •  Can be time-consuming and require significant manpower.
  •  Requires access to customer feedback (can be difficult to obtain).
  •  Can be subject to human error.
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Best market intelligence software for Tagging

The best market intelligence software for tagging should allow you to track and analyze your online activity. It should also allow you to set goals and objectives for your marketing campaigns. The software should also provide reports that show how effective your tagging has been in terms of reach, engagement, and conversions. 

What is the best market intelligence software? There is no one “best” market intelligence software package. However, there are a number of different types of market intelligence software available on the market today that can be very helpful in tracking online activity and helping businesses reach their marketing goals.

Activity Tracking

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Activity Tracking features are a great way to see what your competition is up to, and they can be very useful for keeping tabs on your own company's progress. There are a few different ways to use these features, but the most common is probably to track keyword rankings over time.

This can be helpful in two ways: first, you can see how well your site is doing compared to other sites in terms of its ranking for certain keywords; second, you can monitor changes in keyword rankings over time, which can give you insights into what content or strategies are working well (or not so well) for your competitors.

There are a few things to keep in mind when using activity tracking features, though. First, remember that not all activity will be captured by these tools; some people may simply type in a URL directly into their browser rather than using a search engine, for example. 

Second, keep in mind that there may be some discrepancies between different tools' results. This is why it's always good to crosscheck data from multiple sources before making any decisions based on it.

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Benefits of Activity Tracking

  •  Allows companies to track the online activity of potential customers in order to better understand their needs and desires.
  •  Helps companies identify new market opportunities.
  •  Provides insight into customer behavior and how they interact with a company's products or services.
  •  Enables companies to tailor their marketing strategy to specific segments of the population.
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Drawbacks of Activity Tracking

  •  Can invade the privacy of potential customers.
  •  May be used to unfairly manipulate or pressure potential customers into purchasing a product or service.
  •  Can create negative publicity for a company if it is revealed that they are engaging in activity tracking.
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Best market intelligence software for Activity Tracking

All ten software in this list are great for activity tracking. The things they track vary, but all of them have something that sets them apart from the rest. To pick the software that meets your needs, look at the features of each one and decide which is most important to you.

Customizable Templates

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Customizable Templates is a feature in market intelligence software that allows users to tailor the appearance and functionality of their reports to better suit their needs. This can be accomplished by modifying existing templates or creating new ones from scratch.

There are several advantages to using Customizable Templates. First, it allows users to create reports that are specifically tailored to their own unique requirements. This means that they can include only the information that is most relevant to them and can structure the report in a way that makes it easy for them to understand and use. 

Second, because Customizable Templates are often used in conjunction with other features such as Report Sharing and Report Scheduling, it can help make sure that everyone on a team has access to the same up-to-date information. Finally, using Customizable Templates can save time by eliminating the need to manually format report data each time it is generated.

However, there are also some potential drawbacks to using Customizable Templates. First, it can require a significant amount of time and effort to create templates that meet all of the user's requirements. 

Second, if not used carefully, Customizable Templates can result in reports that are difficult for others to understand or use. Finally, because Customizable Templates are often used in conjunction with other features such as Report Sharing and Report Scheduling, it is important to make sure that everyone on a team understands how to use the feature before sharing or scheduling any reports.

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Benefits of Customizable Templates

  • Offers more control over the design and layout of your market intelligence reports.
  • Allows you to tailor the look and feel of your reports to match your company's branding.
  • Enables you to include custom logos, colors, and other branding elements in your reports.
  • Allows you to create report templates that are specific to the needs of your team or organization.
  • Helps you to standardize the format of your market intelligence reports.
  • Makes it easier to share market intelligence reports with others in your organization.
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Drawbacks of Customizable Templates

  • May require more time and effort to create custom report templates.
  • May be more difficult to find pre-built market intelligence report templates that meet your specific needs.
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Best market intelligence software for Customizable Templates

The best market intelligence software for Customizable Templates should allow you to create a customized report template for your specific needs. This means that the software should provide you with an easy way to insert your company's logo, branding, and contact information into the template so that it looks professional and polished. 

The best market intelligence software will also let you customize the colors, fonts, and layout of your report to match your company's branding guidelines. Examples of software with Customizable Templates include Tableau, Sisense, and Looker. 

Tableau is a business intelligence software that allows users to create customized dashboards and reports. Sisense is another business intelligence software that provides users with the ability to create custom reports and dashboards. Looker is a data visualization tool that offers customizable templates for creating charts, graphs, and maps.

Predictive Analytics

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Predictive Analytics is a powerful tool that can be used to improve your market intelligence. By analyzing past data, you can identify trends and patterns that can help you predict future outcomes. This information can be used to make better decisions about where to allocate resources, what products to develop or how to price them, and other strategic decisions.

There are several different ways to use Predictive Analytics for market intelligence. One common approach is called market basket analysis. This technique analyzes customer purchase data to identify which items are often bought together. This information can be used to develop marketing campaigns or product bundles that will appeal to customers. 

Another approach is predictive modeling, which uses statistical techniques to build models that forecast future events based on historical data. These models can be used To generate hypotheses about what might happen in the future And test these hypotheses with new data.

Predictive Analytics features can be extremely helpful for market intelligence, but they also have some drawbacks. One challenge is that predictive models are often black boxes – it can be difficult to understand how they work and why they generate the results they do. This opacity can make it hard to trust the predictions, which limits their usefulness. 

Additionally, predictive modeling requires a large amount of data to be effective, which may not be available for all markets or products. Finally, Predictive Analytics features can give you a false sense of security if you rely on them too heavily. It’s important to remember that predictions are never 100% accurate, and there will always be some uncertainty when making decisions based on them.

Overall, Predictive Analytics features can be extremely useful for market intelligence if used correctly. They can help you identify trends and patterns that would otherwise be invisible, but it’s important to understand their limitations and use them in combination with other methods.

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Benefits of Predictive Analytics

  • Provides accurate predictions of future events.
  • Allows businesses to make better decisions.
  • Helps businesses understand their customers better.
  • Reduces the risk of making bad decisions.
  • Improves the efficiency of marketing campaigns.
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Drawbacks of Predictive Analytics

  • Predictive analytics can be expensive and time-consuming to set up.
  • The results of predictive analytics are only as good as the data that is used to create them.
  • Predictive analytics can be biased if the data used to create them is not representative of the population as a whole.
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Best market intelligence software for Predictive Analytics

There is no one-size-fits-all answer to this question, as the best market intelligence software for predictive analytics will vary depending on the specific needs of your business. However, some popular options include IBM SPSS Modeler, SAS Predictive Analytics, and RStudio. 

IBM SPSS Modeler is a comprehensive data mining and predictive modeling solution that can be used to build models for forecasting, classification, and regression. SAS Predictive Analytics is another powerful tool that offers a wide range of features for predictive modeling, including data visualization, model selection, and assessment tools. RStudio is a popular open-source platform that provides users with a wide variety of statistical analysis and machine learning tools.

Ad hoc Reporting

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Ad hoc Reporting features are great for market intelligence software tools because they allow you to quickly and easily generate reports on the fly. However, there are some drawbacks to using Ad hoc Reporting features that you should be aware of before you use them for your market intelligence needs.

The first drawback is that Ad hoc Reporting features can be difficult to use if you're not familiar with the software tool's interface. If you're not careful, you could easily generate a report that doesn't give you the information you need or want. This can be frustrating and time-consuming, so it's important to take the time to learn how to use Ad hoc Reporting features before relying on them for your market intelligence needs.

Another drawback of using Ad hoc Reporting features is that they often don't offer as much customization as other types of reports. For example, if you want to include specific data points in your report, or change the way the data is displayed, you may have difficulty doing so with an Ad hoc Report. This lack of customization can make it difficult to get the exact information you need from your reports.

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Benefits of Ad hoc Reporting

  • Provides market intelligence that is timely and relevant to a company's current needs.
  • Allows the customization of reports to suit a company's specific requirements.
  • Can be used to track changes in the market over time, and identify trends.
  • Helps a company to make informed decisions about product development, marketing, and sales strategies.
  • Can be used to assess the competition, and understand their strengths and weaknesses.
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Drawbacks of Ad hoc Reporting

  • Ad hoc reporting can be time-consuming and resource-intensive.
  • There is a risk of bias, as reports can be tailored to support a particular viewpoint.
  • The quality of ad hoc reports depends on the skills and experience of the person creating them.
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Best market intelligence software for Ad hoc Reporting

There is no definitive answer to this question, as the best market intelligence software for ad hoc reporting will vary depending on the specific needs and preferences of your business. However, some popular options include Tableau, Sisense, Looker, and Domo. 

These platforms offer a variety of features that can make it easier to generate reports on-demand, including support for custom SQL queries and visualization tools that can help you gain insights from your data.

Tableau is a popular business intelligence platform that offers support for ad hoc reporting. With Tableau, you can connect to data sources and then use drag-and-drop tools to build reports and visualizations. The platform also includes a variety of features that make it easier to generate insights from your data, such as support for custom SQL queries and the ability to create dashboards.

Sisense is another popular option for ad hoc reporting. The platform includes an easy-to-use interface that allows you to connect to data sources and then build reports using drag-and-drop tools. Sisense also offers a number of features that can help you gain insights from your data, including the ability to create customized SQL queries and pivot tables.

Looker is another business intelligence platform that offers support for ad hoc reporting. Looker provides users with an intuitive interface that makes it easy to connect to data sources and build reports using drag-and-drop tools. The platform also includes a number of features designed to help users gain insights from their data, including the ability to create custom SQL queries and visualize data in real time.

Domo is a cloud-based business intelligence platform that offers support for ad hoc reporting. Domo provides users with an intuitive interface that makes it easy to connect to data sources and build reports using drag-and-drop tools. The platform also includes a number of features designed to help users gain insights from their data, including the ability to create custom SQL queries and visualize data in real time.

Customer Segmentation

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Customer Segmentation features are used to break down your customer base into smaller, more manageable groups. This allows you to better understand your customers and their needs, so you can provide them with the products and services they're looking for.

There are a few different ways to segment your customers, but the most common is by demographics like age, gender, income level, geographic location, or job title. You can also segment them by behavior patterns (such as what kinds of products they buy and how often they make purchases) or even by psychographics (like their personality type or lifestyle).

The benefits of using customer segmentation in your market intelligence software tool are that it helps you focus on specific groups of people who are likely to be interested in what you have to offer. 

This way, you can tailor your marketing efforts specifically to them instead of trying to reach everyone at once. Additionally, this approach can save you time and money because you're not wasting resources on people who aren't likely to convert into paying customers.

However, there are also some drawbacks to using customer segmentation features in your market intelligence software tool. First, it can be difficult to segment your customers accurately if you don't have a lot of data about them. 

Additionally, this approach can lead to tunnel vision, where you only focus on certain groups of people and miss out on other potential customers. Finally, customer segmentation won't work well if your products or services are appealing to a wide range of people; in that case, it's better to just use general marketing techniques.

Overall, customer segmentation is a useful tool for market intelligence software tools, but it's not perfect. It has its advantages and disadvantages, so you'll need to decide whether or not it's right for your business based on your specific needs and goals.

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Benefits of Customer Segmentation

  • Helps businesses identify their target markets, which is essential for effective marketing.
  • Allows businesses to tailor their marketing messages to specific groups of customers, increasing the chances that those messages will be relevant and effective.
  • Helps businesses understand their customers better, which can lead to improved customer service.
  • Can help businesses reduce marketing costs by targeting only those customers who are most likely to be interested in what they have to offer.
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Drawbacks of Customer Segmentation

  • There is always the risk that businesses will make too many assumptions about their customers based on segmentation, and these assumptions may not be accurate.
  • Customer segmentation can be time-consuming and expensive, particularly if a business wants to use sophisticated methods such as data mining.
  • If customer segments are not well-defined, it can be difficult to target marketing messages effectively.
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Best market intelligence software for Customer Segmentation

There is a wide range of market intelligence software available to help with customer segmentation. Some popular options include IBM SPSS Modeler, SAS Customer Intelligence, and Oracle Eloqua. 

IBM SPSS Modeler is a powerful data mining and predictive analytics tool that can help you identify key customer segments. SAS Customer Intelligence is a comprehensive customer intelligence platform that provides extensive segmentation capabilities. Oracle Eloqua is cloud-based marketing automation and market intelligence solution that offers robust segmentation features.

Forecasting

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Forecasting is a difficult problem in market intelligence, as one must make assumptions about the future that may be very different from reality. That said, forecasting features can be useful for understanding potential outcomes and planning accordingly.

When using forecasting features in market intelligence software tools, I look at a few key factors: the accuracy of past predictions, the ability to adjust for changing conditions, the flexibility of settings and inputs, and the interpretability of results. Based on these criteria, I have found that some software tools are better than others at providing accurate forecasts.

In terms of accuracy, it is important to consider how well the software tool has performed in the past. This can be tricky to assess, as there are often many factors that affect forecast accuracy (e.g., changes in the market). However, if a software tool has consistently made inaccurate predictions over time, it is likely not worth using for forecasting purposes.

Another key factor to consider is the ability to adjust to changing conditions. This is important because markets are constantly evolving and what worked yesterday may not work today (or tomorrow). 

Some software tools allow users to change input parameters (e.g., start date) so that they can generate more accurate forecasts; however, other tools do not offer this flexibility or only allow limited adjustments to be made. As such, it is important to consider whether or not a tool allows you to customize your forecast according to the current market conditions.

Finally, it is also important to consider the interpretability of results when using forecasting features in market intelligence software tools. This refers to how easy it is to understand and act on the predictions generated by the tool. 

Some software tools provide clear and actionable forecasts, while others generate complex results that are difficult to decipher. When choosing a tool for forecasting purposes, it is important to select one that provides understandable results so that you can make informed decisions about your business.

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Benefits of Forecasting

  • Helps organizations understand what is happening in the market and make better-informed decisions.
  • Allows organizations to anticipate changes in the market and make decisions accordingly.
  • Helps organizations identify opportunities and threats in the market.
  • Provides information that can be used to improve marketing strategies.
  •  Helps sales teams plan for upcoming quarters by understanding customer demand patterns.
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Drawbacks of Forecasting

  • Requires significant data and analysis, which can be time-consuming and expensive.
  • Forecasts are often based on past data, which may not accurately reflect future trends.
  • There is always a degree of uncertainty involved in forecasting, which can lead to decision-making errors.
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Best market intelligence software for Forecasting

There is a wide range of market intelligence software available that can be used for forecasting. Some popular options include Tableau, Qlik, and Power BI. Each of these platforms has its own strengths and weaknesses, so it's important to select the one that best meets your needs.

Tableau is a popular choice for market intelligence software because it offers a variety of features that make it easy to create visualizations and perform data analysis. It also has built-in forecasting capabilities, which can be extremely helpful when trying to predict future trends.

Qlik is another popular option that is known for its ease of use and flexibility. Like Tableau, Qlik also offers built-in forecasting capabilities.

Power BI is a Microsoft product that offers many of the same features as Tableau and Qlik. However, one advantage of Power BI is that it integrates with other Microsoft products, such as Excel, which can make data analysis and forecasting even easier.

Charting

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Charting features are often used to visually display data sets in a way that is easy to understand. For example, line charts can be used to track changes over time, while bar charts can be used to compare different items. When it comes to market intelligence, charting features can be used in a number of ways.

For instance, you could use them to track the performance of specific stocks or indexes over time. Alternatively, you could use them to monitor the progress of your company's sales figures relative to its competitors. Or, you might even use them simply as a way of keeping tabs on key economic indicators that could impact your business decisions down the line.

There are a few things worth considering before using charting features for market intelligence purposes, though. First and foremost amongst these is accuracy - after all, if the data being displayed is inaccurate, then any conclusions drawn from it will also be inaccurate. 

Secondly, consider how up-to-date the data being shown is; financial markets move quickly, and what was relevant yesterday might not necessarily still be relevant today (or vice versa). 

Finally, think about whether or not the information being presented in visual form will actually help you make better decisions; sometimes, a simple table with numbers is all that's needed rather than an elaborate graph which just ends up confusing matters further!

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Benefits of Charting

  • Helps you visualize data and patterns that would otherwise be difficult to discern.
  • Allows you to track changes over time.
  • Helps you compare different data sets side-by-side.
  • Can be used to spot trends and predict future movements in the market.
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Drawbacks of Charting 

  • Can be time-consuming to create charts.
  • Requires a certain level of expertise to interpret charts correctly.
  • Charts can be misleading if not created or interpreted properly.
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Best market intelligence software for Charting

There is a wide range of market intelligence software available, each offering different features. Some popular options include Tableau and Qlikview. Tableau is a visual analytics tool that offers a wide range of features for charting and data analysis. Qlikview is another popular option that offers an easy-to-use interface and a wide range of features for data visualization.

Content Management

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Content Management features are important for any market intelligence software tool, as they allow you to control and manage the content that is stored within the tool. This can be used to ensure that only relevant and up-to-date information is being accessed by users, and also allows you to track who is accessing what content.

There are a few different ways in which Content Management features can be used within a market intelligence software tool. One way is through user permissions, which can be used to restrict access to certain types of content or data sets. 

Another way is through activity tracking, which can help you see which users are interacting with what content on a regular basis. Finally, some tools also offer versioning capabilities, which allow you to roll back changes if necessary or view previous versions of documents.

The main advantages of using Content Management features within a market intelligence software tool are that it helps keep the data organized and controlled while also providing insights into how users are interacting with the tool itself. 

However, there are a few potential disadvantages to consider as well – namely that these features can add complexity to the tool (making it more difficult to use), and may also require additional storage space if large amounts of data need to be managed.

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Benefits of Content Management

  • Ensures that data is accurate and complete by providing tools for managing, storing, and tracking data. 
  • Allows for the easy sharing of data and information between departments and employees. 
  • Make it easier to find the most relevant information quickly by providing searchable databases and document libraries. 
  • Improve customer service by providing quick access to answers to common questions or problems. 
  • Helps reduce marketing expenses by automating tasks such as content creation, distribution, and analysis.
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Drawbacks of Content Management

  • Content management systems can be complex and expensive to implement and maintain. 
  • Requires a high level of commitment from all users in order to be effective. 
  • Can result in information overload if not used properly.
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Best market intelligence software for Content Management

There is a variety of market intelligence software available for content management, each with its own unique features and benefits. It can be difficult to determine which one is the best fit for your needs, but some criteria to consider include the software's ability to track competitor activity, monitor social media channels, and generate reports on key trends. Other important factors include ease of use, price, and customer support.

Examples of market intelligence software for content management include BuzzSumo, Hootsuite Insights, Meltwater Media Intelligence, and NetBase Quid. BuzzSumo is a tool that allows users to track competitor activity, monitor social media channels, and generate reports on key trends. 

Hootsuite Insights is a platform that provides users with the ability to track competitor activity, monitor social media channels, and engage with customers. Meltwater Media Intelligence is a tool that offers users the ability to track competitor activity, monitor social media channels, and generate reports on key trends. 

NetBase Quid is a platform that enables users to quickly analyze large amounts of data to identify market opportunities and optimize content strategies.

Social Media Integration

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Social Media Integration features are a great way to get real-time insights into what is happening in your industry. By monitoring social media channels, you can quickly and easily identify trends, newsworthy items, and competitor activity. 

Additionally, many market intelligence software tools offer the ability to track specific keywords or hashtags, which can be extremely useful for identifying early adopters of new products or services.

There are some potential downsides to using social media integration features for market intelligence purposes. First off, it is important to remember that not all social media users are representative of the general population. For example, people who use Twitter tend to be more tech-savvy than those who do not use any social media at all. 

As such, relying too heavily on social media data could lead you to make inaccurate assumptions about your target market. Additionally, because anyone can post anything on social media platforms like Twitter and Facebook, it is important to take everything you read with a grain of salt – especially if it has not been verified by a reputable source.

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Benefits of Social Media Integration 

  • Casts a wider net and collects data from a larger pool of potential sources.
  • Allows for more targeted data collection by identifying and monitoring specific groups or users that are likely to generate relevant information.
  • Increases the speed and efficiency of data gathering by automating some tasks, such as keyword searches.
  • Makes it easier to share gathered intelligence with others in the organization who may find it useful.
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Drawbacks of Social Media Integration

  • May result in the collection of large amounts of irrelevant data.
  • Can be time-consuming to sift through all the collected data to find the nuggets of useful information.
  • Monitoring specific groups or users can be difficult and may require significant manpower.
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Best market intelligence software for Social Media Integration

There are a number of market intelligence software platforms that offer social media integration. This includes features such as the ability to monitor social media channels for mentions of your brand, track competitor activity, and measure sentiment. Some popular options include Hootsuite Insights, Sprout Social, and NetBase Quid. 

Hootsuite Insights is a powerful platform that offers real-time social media monitoring, while Sprout Social provides users with detailed insights and competitor analysis. NetBase Quid is another popular option that offers robust market intelligence capabilities, including social media listening and analysis.

Strategic Planning

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Strategic Planning features are very important for market intelligence software tools. They help you to set goals and objectives, identify opportunities and threats, and track progress over time.

There are many different ways to use Strategic Planning features in your market intelligence software tool. One way is to create a SWOT analysis. This will help you to identify the Strengths, Weaknesses, Opportunities, and Threats of your business. By identifying these areas, you can then create a plan of action to improve your business overall.

Another way to use Strategic Planning features is to develop marketing plans. This involves creating a budget, setting targets, and developing strategies to reach those targets. By using these features in your market intelligence software tool, you can make sure that your marketing efforts are on track and achieving results.

Finally, Strategic Planning features can also be used to monitor competitor activity. By tracking their strategies and tactics over time, you can gain insights into their strengths and weaknesses. This information can then be used to adjust your own strategy accordingly.

However, it is important to note that Strategic Planning features are not the only thing that you need to consider when using market intelligence software tools. Other factors such as data collection, analysis, and interpretation are also important. But if you want to create a comprehensive plan for your business, then Strategic Planning features should definitely be included.

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Benefits of Strategic Planning

  • Can be used by market intelligence to set priorities, allocate resources, and make decisions about the best way to achieve objectives.
  • Allows market intelligence to track progress and identify areas where improvements need to be made.
  • Helps market intelligence focus on the most important aspects of their work and ignore distractions.
  • Enables market intelligence to better understand their customers and what they want or need.
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Drawbacks of Strategic Planning

  • Strategic planning can be time-consuming and may require the market intelligence team to neglect other important tasks.
  • The process of creating a strategic plan can be complex, and it may be difficult to get everyone on board with the final product.
  • Once a strategic plan is in place, it can be difficult to change course if new information arises that suggests a different approach would be more effective.
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Best market intelligence software for Strategic Planning

There is a wide range of market intelligence software available, and the best one for you will depend on your specific needs. Some popular options include SalesforceIQ CRM, HubSpot Sales, and Marketo Engage. 

SalesforceIQ CRM is a great option for sales teams, as it provides them with real-time insights into customer behavior. HubSpot Sales offers similar capabilities, but also includes features such as email tracking and lead management. Marketo Engage is another popular choice, as it provides users with powerful marketing automation tools.

Collaboration Tools

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Collaboration Tools features are a great way to get market intelligence from your software tool. By allowing users to share information and ideas, you can gain valuable insights into the trends and events happening in your industry. However, there are some drawbacks to using these features that you should be aware of before using them for your business.

First, it is important to note that not all collaboration tools are created equal. Some software tools offer more robust features than others, so it is important to do your research before choosing one for your business. Additionally, some collaboration tools may be more expensive than others, so be sure to consider cost when making your decision.

Second, it is also important to consider how easy the collaboration tool is to use. If you have employees who are not tech-savvy, they may find it difficult to use the feature and will likely give up on trying altogether. Make sure you choose a tool that is user-friendly and easy for everyone in your company to use.

Finally, you should also think about whether or not the collaboration tool will actually help you achieve your goals. If you only need occasional market intelligence updates, then a simple chat room might suffice. However, if you want real-time market insights from multiple sources, then a more complex system like an online forum might be necessary.

In short, collaboration tools can be a great way to get market intelligence from your software tool. However, there are some things you should consider before using them for your business. Make sure you choose the right tool for your needs and that it is easy for everyone in your company to use. Additionally, think about whether or not the collaboration tool will actually help you achieve your goals.

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Benefits of Collaboration Tools

  • Increases the accuracy of business decisions.
  • Helps reduce the time it takes to make decisions.
  • Can help improve communication and collaboration between team members.
  • Can help increase the efficiency of market research processes.
  • Can provide a competitive advantage by helping companies gain insights into their markets faster than their competitors.
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Drawbacks of Collaboration Tools

  • Can be expensive to implement and maintain.
  • Can require training for users to get the most out of them.
  • May not be well suited for companies with highly sensitive or confidential information.
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Best market intelligence software for Collaboration Tools

There is a wide range of market intelligence software available for Collaboration Tools. Some popular options include IBM Watson Analytics, Google Sheets, and Microsoft Excel. IBM Watson Analytics is a cloud-based platform that offers artificial intelligence capabilities for data analysis. 

Google Sheets is a web-based spreadsheet application that allows users to collaborate on spreadsheets in real time. Microsoft Excel is a desktop application that provides powerful data analysis features and collaboration tools.

Real-Time Comparisons

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Real-Time Comparisons is a feature that allows you to see how your software tool stacks up against the competition in real-time. This is a valuable feature for any market intelligence software tool, as it allows you to immediately see what your competitors are doing and how they are performing.

There are several benefits to using Real-Time Comparisons features for your market intelligence software tool. First, it allows you to stay ahead of the competition by seeing their moves in real time. 

Second, it gives you an objective view of the competition; you can see how they are really performing, rather than relying on sales figures or marketing claims. Finally, Real-Time Comparisons can help you identify new opportunities that your competitors may be missing.

However, there are also some drawbacks to using Real-Time Comparisons features for your market intelligence software tool. First, if your competitor is using a different software tool than yours, their results may not be directly comparable to yours. 

Second, if your competitor is much larger or has more resources than yours, they may have an unfair advantage in terms of data collection and analysis. Finally, if the competition is constantly changing (as is often the case in rapidly-changing markets), it can be difficult to keep up with all of the changes using only Real-Time Comparisons features.

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Benefits of Real-Time Comparisons

  • Helps you understand what is happening in the market in real time.
  • Allows you to make informed decisions about where to invest your money.
  • Gives you an edge over other investors who are not using real-time market data.
  • Can help you spot trends and opportunities that you may otherwise miss.
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Drawbacks of Real-Time Comparisons

  • Can be overwhelming and confusing if you don't know what you're looking for.
  • May cause you to make impulsive decisions based on emotion instead of logic.
  • Can lead to information overload if you are constantly monitoring the markets.
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Best market intelligence software for Real-Time Comparisons

There is a wide variety of market intelligence software available, each with its own unique features. Some popular options include Google Analytics, BuzzSumo, and Social Mention. Google Analytics provides users with real-time data on website traffic and conversion rates. 

BuzzSumo gives users insights into the most popular content across social media platforms. Social Mention allows users to track, monitor, and analyze online conversations in order to better understand customer sentiment.

Web Tracking

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Web Tracking features are commonly used for market intelligence software tools. They can be used to track the online activity of potential customers and clients, as well as to monitor competitor websites. Web Tracking features can also be used to research industry trends.

There are several benefits to using Web Tracking features for market intelligence purposes. First, they allow you to gather data on potential customers that would otherwise be difficult or impossible to obtain. This information can include website visit frequency, time spent on the site, pages visited, and keywords searched. 

Second, web tracking provides an efficient way to continuously monitor competitor websites for changes in content or design that could impact your business. Finally, by monitoring industry-wide trends via web tracking data, you can identify opportunities or threats early and adjust your marketing strategy accordingly.

There are also some drawbacks associated with using web tracking features for market intelligence purposes. First, if not used properly, web tracking data can provide only a limited picture of customer behavior. For example, it cannot tell you why someone visited a particular website or what they thought of the experience afterward. 

Additionally, because web tracking relies on cookies (small text files placed on users’ computers), it is possible for users to disable cookies and prevent their activity from being tracked altogether. Finally, web tracking data can be expensive to collect and analyze, depending on the size and complexity of your website.

Overall, Web Tracking features can be a valuable asset for market intelligence purposes. When used correctly, they can provide insights into customer behavior and competitor activity that would otherwise be difficult or impossible to obtain. However, it is important to keep in mind the limitations of web-tracking data before making any decisions based on it.

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Benefits of Web Tracking

  • Helps you understand your audience by tracking how users interact with your website.
  • Can provide valuable insights into user behavior, which can be used to improve the overall user experience.
  • Helps you track conversions and other key metrics, so you can better assess the effectiveness of your marketing campaigns.
  •  Allows you to segment your audience for more targeted marketing efforts.
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Drawbacks of Web Tracking

  • Can be invasive and intrusive, which may turn some users off.
  •  Requires ongoing effort to maintain and interpret the data.
  •  May not provide accurate insights if users are using ad blockers or other methods to avoid tracking.
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Best market intelligence software for Web Tracking

There are a number of market intelligence software platforms that offer web tracking capabilities. Some popular options include Cision, Meltwater, and BuzzSumo. These platforms can help you track online mentions of your brand, competitor activity, and industry news. 

Cision and Meltwater also offer other features such as media monitoring, social listening, and influencer identification. Meanwhile, BuzzSumo focuses exclusively on web tracking and provides users with detailed insights into online conversations around their brand or topic of interest.

Multiple Data Sources

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Multiple Data Sources is a feature of some market intelligence software tools that allow the user to access and analyze data from multiple sources within the same tool. This can be useful for users who want to compare data from different sources, or who need to access data from multiple sources in order to complete their analysis.

There are both advantages and disadvantages to using Multiple Data Sources features in market intelligence software tools. On the plus side, this feature can save users time by allowing them to access and analyze all of their data in one place. 

Additionally, it can make it easier for users to compare data from different sources, as they will not need to switch between different software programs or tabs in order to do so. Finally, accessing multiple data sources within the same tool can help users ensure that their analysis is comprehensive and includes all relevant information.

On the downside, however, using Multiple Data Sources features in market intelligence software tools can also have some drawbacks. First of all, it may be more difficult for users to find the specific piece of information they are looking for if there are many different sources of data available within the tool. 

Additionally, comparing data across multiple sources may be more challenging than doing so within a single source; this is because differences in format or structure between different types of data (such as financial reports) can make it difficult to directly compare two pieces of information. 

Overall then, while Multiple Data Sources features can be helpful for certain types of market research tasks, it is important for users to weigh its advantages and disadvantages carefully before deciding whether or not this feature will be useful for their needs.

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Benefits of Multiple Data Sources

  • Using multiple data sources can help increase the accuracy and precision of your market intelligence.
  • It can also help to provide a more complete picture of the market, which can be especially useful when trying to understand complex or rapidly changing markets.
  • Multiple data sources can also help to reduce the risk of bias in your market intelligence, as each source provides a different perspective.
  • Using multiple data sources for market intelligence can also help you to verify information and identify new trends or patterns.
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Drawbacks of Multiple Data Sources

  • Using multiple data sources can be time-consuming and resource-intensive.
  • It can also be difficult to integrate information from multiple sources, which can lead to inconsistencies or errors in your market intelligence.
  • Too many data sources can also lead to information overload, making it difficult to identify the most important trends and insights.
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Best market intelligence software for Multiple Data Sources

There is no one-size-fits-all answer to this question, as the best market intelligence software for multiple data sources will vary depending on the specific needs of your business. However, some popular options include Tableau, Qlik Sense, and Microsoft Power BI. 

Tableau is a particularly good choice for businesses that need to analyze large amounts of data from multiple sources, as it offers a wide range of features and is easy to use. Qlik Sense is another popular option, offering similar functionality to Tableau but with a slightly different user interface. Microsoft Power BI is also a good choice for businesses that need to analyze data from multiple sources, although it can be more difficult to use than either Tableau or Qlik Sense.

Profitability Analysis

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Profitability Analysis is a feature that allows users to see how much profit they are making from their software products. This is done by taking into account the revenue generated by the product, the costs associated with creating and maintaining the product, and any other income or expenses related to the product. The Profit Analysis feature can be used to help make informed decisions about pricing, marketing, and product development strategies.

There are several things to consider when using Profitability Analysis features for your market intelligence software tool. First, you need to make sure that all of your data is accurate. This includes your sales data, cost data, and any other relevant information. 

Second, it is important to understand what each number means in order to properly interpret your results. Third, you want to ensure that you are looking at profitability over time rather than just month-to-month or year-to-year. 

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Benefits of Profitability Analysis

  • Helps identify areas where a company is most profitable.
  • Can help a company focus on areas of their business that are most profitable and make adjustments to less profitable areas.
  • Gives insight into where a company's revenue is coming from and helps prioritize marketing efforts. 
  • Provides data that can be used to negotiate better terms with suppliers, partners, and customers.
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Drawbacks of Profitability Analysis

  • Requires accurate and up-to-date financial data, which can be difficult to obtain for some companies.
  • Can be time-consuming to calculate profitability for each individual product or service.
  • May not provide enough information on its own to make decisions about where to focus resources or how to improve profitability.
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Best market intelligence software for Profitability Analysis

The best market intelligence software for Profitability Analysis should have the ability to track and analyze customer behavior data. This includes understanding what customers are buying when they are buying it, and how much they are spending. Moreover, the software should be able to identify trends in customer behavior and help you make decisions about your marketing and product development strategies.

Another important aspect of market intelligence software for Profitability Analysis is its ability to track competitor activity. This includes understanding what your competitors are doing, how they are doing it, and why they are successful. 

Additionally, the software should help you understand your own company's strengths and weaknesses relative to your competitors. By understanding these factors, you can develop strategies to improve your profitability.

Examples of market intelligence software for Profitability Analysis include Crystal Reports, IBM SPSS Modeler, Microsoft Excel, and Tableau. Crystal Reports is a popular choice for many businesses because it offers a wide range of features and flexibility. 

IBM SPSS Modeler is another option that provides users with the ability to create custom reports and models. Microsoft Excel is a widely used spreadsheet application that can be used to track customer behavior data. Tableau is a visual analytics tool that helps users understand trends in customer behavior.

Multi-Channel Management

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Multi-Channel Management features are important for any market intelligence software tool. They allow you to track and manage your data sources from multiple channels, including social media, news, blogs, and more.

The benefits of this feature are clear: you can get a more complete picture of what's happening in your industry, and you can respond quickly to changes or new information. However, there are some potential drawbacks to consider as well.

First, Multi-Channel Management features can be time-consuming to set up and maintain. If you're not careful, it's easy to spend more time managing your data sources than actually using them.

Second, if you're not familiar with the various channels available (or how to use them), Multi-Channel Management features can be overwhelming. It's important to take the time to learn about each channel before using it for market intelligence purposes. Otherwise, you run the risk of missing out on valuable information or making decisions based on incomplete data.

Overall, Multi-Channel Management features are a valuable addition to any market intelligence software tool. They can help you get a more complete picture of your industry and make better-informed decisions. However, they're not without their drawbacks. Be sure to weigh the pros and cons carefully before using this feature in your own business.

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Benefits of Multi-Channel Management 

  • Allows businesses to track their competitors' activities across multiple channels and platforms.
  • Helps businesses to identify new opportunities and optimize their marketing strategies.
  • Enables businesses to better understand their customers' needs and preferences.
  • Allows businesses to track changes in the market landscape in real time.
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Drawbacks of Multi-Channel Management

  • May require businesses to invest in additional software and hardware.
  • Can be time-consuming to set up and manage.
  • May require businesses to hire additional staff to manage the system.
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Best market intelligence software for Multi-Channel Management

There is no one-size-fits-all answer to this question, as the best market intelligence software for multi-channel management will vary depending on the specific needs of your business. However, some popular options include SalesforceIQ, Marketo Engage, and Pardot. 

SalesforceIQ provides an all-in-one solution for sales and marketing teams, while Marketo Engage is a powerful tool for managing customer relationships. Pardot is another popular option that offers robust marketing automation capabilities.

Pricing Analytics

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Pricing Analytics features help you understand what your competitors are charging for their products and services, as well as how often they change their prices. You can use this information to make informed decisions about your own pricing strategy.

There are a few different ways to access Pricing Analytics features in most market intelligence software tools. Typically, you'll find them under a tab labeled Competitor Analysis or something similar. Once you're in the Competitor Analysis section, look for a subsection labeled Pricing.

Once you've found the Pricing Analytics features, there are a few different things you can do with them. First, you can see how your competitors' prices have changed over time. This is helpful because it allows you to track whether they're slowly raising prices (which could be an indication that they're trying to increase profits) or if they're frequently changing prices (which could mean they're trying to stay competitive).

Second, you can compare your own price changes with those of your competitors'. This is useful for two reasons: it allows you to see if your price changes are having the desired effect on sales, and it helps you determine whether your competitor's price changes are due to changes in their costs or simply because they want to compete with you on price.

Finally, pricing analytics features also allow you to set up alerts so that you'll be notified whenever one of your competitors changes their prices. This way, you can quickly adjust your own prices accordingly. 

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Benefits of Pricing Analytics

  • Helps organizations make better decisions about pricing by providing insights into customer behavior, competitor strategies, and market trends.
  • Improves customer relationships by providing a deeper understanding of customer needs and preferences.
  • Helps identify opportunities to increase revenue and optimize marketing strategies.
  • Enables informed decision-making about pricing strategy, product mix, promotions, and other marketing initiatives.
  • Improves profitability by helping organizations understand which price points are most profitable for their products and services.
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Drawbacks of Pricing Analytics

  • Requires access to data, which can be difficult and costly to obtain.
  • Can be time-consuming to set up and interpret results.
  • May require specialized skills or knowledge to properly utilize pricing analytics tools.
Recommendations Expand Collapse

Best market intelligence software for Pricing Analytics

There is a wide range of market intelligence software available, each with its own unique set of features. However, not all market intelligence software is created equal. When it comes to pricing analytics, you need a tool that can provide accurate and up-to-date data. The best market intelligence software options to consider for pricing analytics are SalesforceIQ InboxCRM and IBM SPSS Modeler Professional Edition.

SalesforceIQ InboxCRM is a cloud-based CRM solution that offers powerful pricing analytic capabilities. It uses artificial intelligence (AI) to automatically collect and analyze data from your email inboxes, social media accounts, and other sources. This allows you to quickly identify trends and make informed decisions about your prices. SalesforceIQ InboxCRM also includes a built-in price optimization tool that can help you find the perfect price for your products or services.

IBM SPSS Modeler Professional Edition is an advanced statistical analysis software that offers powerful pricing analytic capabilities. It uses predictive modeling techniques to help you identify trends and make better pricing decisions. IBM SPSS Modeler Professional Edition also includes a built-in optimization tool that can help you find the ideal price for your products or services.

Competitor Price Tracking

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Competitor Price Tracking features are a great way to keep track of your competitors' prices and product offerings. By tracking their prices, you can see how they change over time and how they compare to your own products. This is a valuable tool for any business, but especially for those in highly competitive industries.

There are a few different ways that you can use Competitor Price Tracking features. First, you can simply track the prices of your competitor's products over time. This will give you an idea of how their pricing changes and whether or not they are offering new products or services at lower price points. You can also use this information to negotiate better deals with your suppliers or customers.

Second, you can use Competitor Price Tracking features to monitor your competitor's marketing strategies. If they start running ads in certain media outlets or using specific keywords more often, you'll be able to adjust your own marketing strategy accordingly. This is a great way to stay ahead of the competition and make sure that you're always one step ahead.

Third, you can use Competitor Price Tracking features to understand why your competitor's prices are changing. If their costs go up, it could be because they're trying to increase margins or because demand for their product has increased significantly. 

On the other hand, if their prices drop suddenly, it could be due to a sale or some other type of promotional activity. Knowing why their prices are changing will help you anticipate future changes and adjust your own pricing accordingly.

However, there are a few downsides to using Competitor Price Tracking features. First, it can be time-consuming to track all of your competitor's prices manually. Second, if you're not careful, you could end up spending too much time on this task and missing out on other important aspects of your business. Finally, if your competitors find out that you're tracking their prices, they may attempt to retaliate by changing their pricing strategy or even trying to undercut you on price.

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Benefits of Competitor Price Tracking 

  • Helps you understand your competitor's pricing strategies and how they may change in the future.
  • Allows you to see how your prices compare to your competitor's prices.
  • Gives you insight into what products or services your competitor offers and at what price point.
  • Helps you understand the overall market landscape and where your business fits in.
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Drawbacks of Competitor Price Tracking

  • May be time-consuming to set up and maintain.
  • Requires you to have a good understanding of your competitor's pricing strategies.
  • May not be 100% accurate, as prices may change frequently or without notice.
Recommendations Expand Collapse

Best market intelligence software for Competitor Price Tracking

There is a wide range of market intelligence software available for competitor price tracking, depending on your specific needs. Some popular options include SalesforceIQ InboxCRM, HubSpot Sales, and Pipedrive. 

SalesforceIQ InboxCRM offers a comprehensive suite of tools for sales and marketing teams, while HubSpot Sales provides a more focused set of features specifically for sales teams. Pipedrive is another CRM with a focus on sales pipeline management. All three options offer free trials, so you can try them out to see which one works best for your business.

Customer Profiles

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Customer Profiles are a powerful way to segment and target your market. By understanding the needs, wants, and pain points of your customer base, you can create targeted marketing campaigns that resonated with them on a personal level. Additionally, Customer Profiles can help you identify new markets for your product or service.

There are several different ways to use Customer Profiles within your market intelligence software tool. The first is to create custom reports based on specific criteria that you select. For example, if you want to know which segments of your customer base are most likely to purchase a particular product, you can generate a report that includes only those customers who match certain characteristics.

Another way to use Customer Profiles is to target specific individuals or groups with marketing messages through the use of dynamic content. Dynamic content is automatically generated based on information in the customer's profile, such as their location, job title, company size, or industry vertical. This ensures that your marketing message is always relevant and tailored specifically for each individual recipient.

Finally, Customer Profiles can also be used to score leads and track progress over time. Lead scoring allows you to prioritize sales prospects by assigning them numeric values based on how well they fit into your ideal customer profile (ICP). You can then use this information when deciding where to focus your sales efforts going forward.

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Benefits of Customer Profiles

  • Helps businesses to understand their target markets better.
  • Allows businesses to segment their markets and target specific groups of consumers.
  • Enables businesses to tailor their marketing messages to specific consumer groups.
  • Provides businesses with insights into how different consumer groups respond to various marketing initiatives.
  • Allows businesses to track changes in customer preferences over time.
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Drawbacks of Customer Profiles

  • May require a significant investment of time and resources to develop.
  • May be difficult to maintain accurate and up-to-date profiles if customer data is constantly changing.
  • There is a risk that businesses will over-simplify customer groups and make inaccurate assumptions about their preferences.
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Best market intelligence software for Customer Profiles

There is a wide range of market intelligence software available to help companies understand their customers and develop targeted marketing strategies. Some popular customer profile tools include SalesforceIQ CRM, HubSpot CRM, and Zoho CRM. 

SalesforceIQ CRM provides users with detailed customer profiles, including contact information, social media activity, and purchase history. HubSpot CRM includes features such as lead scoring and tracking, which can help companies prioritize their marketing efforts. Zoho CRM offers a variety of features to help businesses manage their customer relationships, including a built-in telephony system and task management tools.

Access Controls/Permissions

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Access Controls/Permissions features are important because they allow you to control who can see and use your market intelligence data. There are a few different ways that Access Controls/Permissions features can be used. 

One way is through role-based access control (RBAC), which allows you to assign permissions to specific roles within your organization. For example, you could give the marketing team read-only access to your market intelligence data while allowing the sales team read/write access. Another way is through object-level security, which allows you to restrict access based on individual objects (e.g., reports, datasets, etc.). For example, you could allow only certain users or user groups to view a particular report.

The main advantage of using Access Controls/Permissions features is that it helps you keep your data safe and secure by restricting access only to those who need it. This can help prevent accidental misuse of your data as well as unauthorized access by people outside of your organization.

The downside of using Access Controls/Permissions features is that it can add complexity to your system and make it more difficult for legitimate users to get the information they need when they need it. If not managed properly, these features can also lead to wasted time and resources spent trying to troubleshoot permission issues.

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Benefits of Access Controls/Permissions

  • Ensures that only authorized individuals have access to sensitive information.
  • Helps to prevent data leaks and unauthorized access to market intelligence.
  • Allows for granular control over who has access to what information.
  • Makes it easier to track and monitor access to sensitive information.
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Drawbacks of Access Controls/Permissions

  • Can be time-consuming and difficult to set up and manage.
  • May restrict access to information that could be useful to some users.
  • Can create a sense of paranoia or mistrust among users if not managed properly.
Recommendations Expand Collapse

Best market intelligence software for Access Controls/Permissions

There is a wide range of market intelligence software available for Access Controls/Permissions. Some popular options include Tableau, Qlik Sense, Sisense, Domo, and Looker. 

Tableau is a popular data visualization tool that can be used to create interactive visualizations, dashboards, and reports. Qlik Sense is another popular data visualization tool that offers drag-and-drop functionality and a wide range of built-in features. Sisense is a business intelligence platform that provides users with an easy way to create complex data visualizations. 

Domo is a cloud-based business intelligence platform that helps organizations make better decisions by providing them with real-time insights into their businesses. Looker is a data discovery and analytics platform that enables organizations to explore their data and find answers to their questions.

SEO Management

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SEO Management features are important for market intelligence software tools because they allow users to track their website ranking in search engines, as well as the performance of their competitors' websites. This information is essential for understanding how your website stacks up against others in your industry and can be used to make informed decisions about where to allocate resources for marketing and SEO efforts.

There are a few different ways to use SEO Management features in market intelligence software tools. The first is to simply track your website's performance over time. This can be done by monitoring your website's position in search engine results pages (SERPs) and comparing it to competitors. 

You can also track the number of visitors that come to your site from organic search traffic, as well as the keywords they used to find you. This information can help you understand which keywords are driving traffic to your site and whether or not your SEO efforts are paying off.

Another way to use SEO Management features is to research competitor websites. By understanding what techniques and strategies they're using, you can learn from their successes and avoid their mistakes. 

Additionally, many market intelligence software tools offer competitive analysis reports that compare multiple websites side-by-side. These reports show things like keyword rankings, backlink profiles, social media engagement, and more. This information can give you a comprehensive look at how well each site is performing overall and where there may be opportunities for improvement on your own website.

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Benefits of SEO Management

  • Helps you understand your competition better and give you an edge over them.
  • Make it easier for you to find potential customers and convert them into leads.
  • It will help improve your website’s organic search rankings, making it more visible to potential customers.
  • You’ll be able to track your SEO progress and measure ROI with ease.
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Drawbacks of SEO Management

  • SEO is a long-term strategy and it can take months or even years to see results.
  • It requires ongoing effort and regular updates to keep your website ranking high in search engine results pages (SERPs).
  • You need to have patience as well as knowledge about how search engines work in order to be successful with SEO.
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Best market intelligence software for SEO Management

There is a wide range of market intelligence software available for SEO management. However, some of the most popular and effective options include Moz Analytics, BrightEdge, and Searchmetrics Suite. 

These tools can help you track your website's performance, keyword rankings, and backlink profile. They can also provide insights into your competitor's strategies. Moz Analytics and BrightEdge offer free trials, while Searchmetrics Suite starts at $99 per month.

Web Traffic Reporting

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Web Traffic Reporting is a feature that allows you to see how much traffic your website is getting, as well as where that traffic is coming from. This can be useful for understanding which marketing efforts are working and which ones aren't, as well as for identifying potential new markets.

There are a few different ways to use Web Traffic Reporting features. The first is to simply look at the overall number of visitors to your site. This can give you an idea of whether your marketing efforts are paying off, and it can also help you identify any potential problems with your website that might be driving away visitors.

Another way to use this feature is to track the source of your traffic. This can help you understand where your best customers are coming from, and it can also help you target new marketing efforts toward those groups. For example, if you find that most of your traffic comes from search engines, then you might want to focus on SEO in order to attract even more visitors from those sources.

Finally, you can also use Web Traffic Reporting features to track specific pages on your site. This can be helpful for understanding which pages are popular with users and which ones need improvement. It can also help you identify any errors or broken links on those pages so that they can be fixed before they cause too much damage.

Overall, Web Traffic Reporting features can be extremely useful for market intelligence. They can help you understand which marketing efforts are working and which ones aren't, as well as identify any potential new markets. 

However, they should not be the only source of information that you use; instead, they should be used in conjunction with other data sources in order to get a complete picture of your website's performance.

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Benefits of Web Traffic Reporting

  • Helps you understand who is visiting your website, where they come from, and what pages they are interested in. 
  • This information can help you make informed decisions about your marketing efforts and improve your website to better meet the needs of your target audience.
  • Web traffic reporting can also give you an idea of how effective your SEO and social media campaigns are in driving visitors to your site.
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Drawbacks of Web Traffic Reporting

  • Web traffic reporting can be time-consuming and require a lot of data interpretation.
  • It can also be difficult to track all the different ways people reach your website (e.g., through search engines, social media, referrals, etc.), which can make it challenging to attribute value to specific marketing channels.
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Best market intelligence software for Web Traffic Reporting

There is no definitive answer to this question as there are a variety of market intelligence software programs available, each with its own advantages and disadvantages. Some popular options include Google Analytics, Clicky, Piwik, and Woopra. 

Google Analytics is a free program that provides detailed information about website traffic, including where visitors come from and what pages they visit. Clicky offers similar features to Google Analytics but also includes heat maps and session recordings. 

Piwik is an open-source alternative to Google Analytics that offers more customization options. Woopra is a premium option that provides real-time data and advanced features such as customer segmentation.

Dashboard Creation

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Dashboard Creation features are one of the most important features in any market intelligence software tool. It allows users to quickly and easily create custom dashboards that display the most important information for their needs. Dashboard Creation can be used to track competitor activity, monitor customer behavior, or even just keep an eye on your own company's performance.

There are a few different ways to use Dashboard Creation features. The first is to simply create a dashboard from scratch. This can be done by selecting the 'Create New Dashboard' option from the main menu. From here, you will be able to choose what kind of information you want to include on your dashboard and how it should be displayed. You can also select which users should have access to your new dashboard.

Another way to use Dashboard Creation features is to use one of the many templates that are available. These templates come with pre-built dashboards that you can use as a starting point for your own custom dashboard. To access the template library, simply select the 'Templates' option from the main menu.

Once you have created or selected a dashboard, you will be able to add various widgets to it. Widgets are small pieces of information that can be displayed on your dashboard. For example, you could add a widget that shows how many new customers you've gained over the past week, or a widget that displays your company's stock price. There are dozens of different types of widgets available, so you should be able to find ones that suit your needs perfectly.

However, there are a few downsides to Dashboard Creation features. First, they can be somewhat time-consuming to set up. If you're not familiar with the software, it might take you a while to figure out how to create and customize your dashboard. 

Additionally, Dashboard Creation features are often only available in paid versions of market intelligence software tools. So if you're using a free tool, you probably won't have access to this feature.

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Benefits of Dashboard Creation

  • Helps you understand your customers better.
  • Allows you to effectively target your marketing efforts.
  • Gives you insights into what is working and what isn't.
  • Allows you to make informed decisions about product development.
  •  Helps you track important metrics in real-time.
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Drawbacks of Dashboard Creation

  • Can be time-consuming to set up and maintain.
  • Requires access to accurate and up-to-date data.
  • May require specialized skills or knowledge to interpret correctly.
Recommendations Expand Collapse

Best market intelligence software for Dashboard Creation

There is no one-size-fits-all answer to this question, as the best market intelligence software for dashboard creation will vary depending on your specific needs and preferences. However, some popular options include Tableau, QlikView, and Microsoft Power BI. 

Tableau is a particularly popular choice for dashboard creation, as it offers an easy-to-use drag-and-drop interface and a wide range of customization options. QlikView is another popular option, which offers similar features to Tableau but also includes advanced analytics capabilities. 

Microsoft Power BI is a less well-known option but still has a lot to offer in terms of dashboard creation, including support for multiple data sources and the ability to create interactive visualizations.

Data Extraction

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Data Extraction features are used for market intelligence software tools to automatically extract data from sources such as websites, PDFs, and text files. The data is then stored in a central location so that it can be easily accessed and analyzed.

There are several benefits of using Data Extraction features for market intelligence software tools. First, it saves time by eliminating the need to manually collect data from multiple sources. 

Second, it ensures accuracy by providing a consistent way to gather information. Third, it allows you to analyze large amounts of data quickly and efficiently. Finally, it can help you identify trends and patterns that would otherwise be difficult to spot.

There are also some potential drawbacks to using Data Extraction features for market intelligence software tools. First, if the source data is inaccurate or incomplete, the results of your analysis may also be flawed. 

Second, if the source data frequently changes (as is often the case with website content), you may need to constantly update your extraction rules in order to keep up with the changes. Third, extracting data from certain types of sources (such as images or videos) can be more challenging and time-consuming than others.

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Benefits of Data Extraction

  • Quickly and easily obtains large amounts of data from a variety of sources.
  • Frees up time for analysts to focus on more strategic tasks.
  • More accurate than manual data collection.
  • Can be customized to collect specific types of data.
  • Data can be collected from a variety of sources, including websites, social media, and databases.
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Drawbacks of Data Extraction

  • May be time-consuming to set up.
  • Requires some technical expertise.
  • Data may be incomplete or inaccurate if sources are not properly configured.
Recommendations Expand Collapse

Best market intelligence software for Data Extraction

The best market intelligence software for Data Extraction should be able to extract data from multiple sources and present it in an easily digestible format. Additionally, the software should allow users to filter and customize their searches according to specific needs and provide users with real-time updates on changes in the market landscape.

Examples of market intelligence software that meet these criteria include Meltwater News, Factiva, LexisNexis, Thomson Reuters Eikon, and Bloomberg Terminal. Meltwater News and Factiva are both subscription-based services that offer users access to a wide range of news and information sources. 

LexisNexis and Thomson Reuters Eikon are both research tools that provide users with access to a variety of data, including company financials, SEC filings, and market news. Bloomberg Terminal is a subscription service that provides real-time financial data and news.

Market Data Analysis

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Market Data Analysis is a great way to get information about your market. It allows you to see what people are buying, how much they are spending, and where they are spending it. This information can be extremely valuable in terms of understanding your customers and developing marketing strategies.

There are a few different ways that you can use Market Data Analysis for your business intelligence software tool. The first is by using the data to create reports. You can generate reports that show you how much money people are spending on certain products, what types of products they are buying, and where they are purchasing them from. This information can be very helpful in terms of determining which products or services you should offer and how best to price them.

Another way that you can use Market Data Analysis is by using it to track trends over time. This information can be used to identify emerging trends in the marketplace and develop strategies accordingly. 

For example, if you notice that more people are beginning to purchase organic food items, then you may want to consider offering these items at a discount or developing new marketing campaigns specifically targeted toward this demographic group.

Finally, Market Data Analysis can also be used to help forecast future sales levels for your business intelligence software tool. By tracking past sales patterns, you will be able to better predict when customer demand will increase or decrease. 

This knowledge can allow you to make significant changes to your pricing or product mix in order to offset potential slow downs in sales. Forecasting future sales with market data analysis is an essential part of any sound business intelligence strategy.

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Benefits of Market Data Analysis

  • Helps in identifying opportunities and threats.
  • Aids in the formulation of marketing strategies.
  • Enables better decision-making.
  • Provides a competitive edge.
  • Leads to improved ROI from marketing campaigns.
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Drawbacks of Market Data Analysis

  • Data overload.
  • Difficulty in understanding and analyzing large data sets.
  • Relying too much on historical data can lead to decision-making based on outdated information.
Recommendations Expand Collapse

Best market intelligence software for Market Data Analysis

The best market intelligence software for Market Data Analysis should include information on companies, industries, and countries. This will allow users to track trends and understand the competitive landscape. The software should also provide access to historical data so that users can see how market conditions have changed over time.

There are a number of different market intelligence software programs available. Some are designed for specific markets, while others offer general information on all aspects of the economy. Which program is best for a particular user depends on their needs and preferences.

Examples of market intelligence software programs include Bloomberg Terminal, Thomson Reuters Eikon, and Datastream. Bloomberg Terminal is a comprehensive program that covers many different markets and provides a great deal of data and analysis tools. 

Thomson Reuters Eikon is another popular choice, offering similar coverage to Bloomberg Terminal but with a slightly different interface. Datastream is less comprehensive than the other two programs but still offers valuable information on global markets.

Mobile Alerts

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Mobile Alerts is a great feature for those who want to be updated on the latest market news and trends while they're on the go. However, there are some drawbacks to using this tool that should be considered before relying on it as your sole source of information.

The biggest advantage of Mobile Alerts is that it allows you to stay up-to-date with the latest developments in your industry without having to be glued to a computer screen all day. This is especially helpful for busy professionals who don't have time to constantly check their email or RSS feeds for new articles.

However, there are some potential downsides to using Mobile Alerts as well. First of all, it's important to remember that not all sources of information are created equal. While Mobile Alerts can give you quick access to breaking news stories, it's also important to read these stories in full before making any investment decisions based on them.

In addition, Mobile Alerts don't always include all the relevant details about a story; for example, you might see an alert about a company's earnings announcement but not get any information about how its stock price has reacted in the past or what analysts are saying about its future prospects.

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Benefits of Mobile Alerts

  • Offers real-time market intelligence that can be used to make informed investment decisions.
  • Can be used to monitor multiple markets and receive alerts for specific market conditions.
  • Allows investors to act quickly on opportunities as they arise.
  • Mobile alerts can provide a competitive edge by giving investors an early warning of potential changes in the market.
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Drawbacks of Mobile Alerts

  • May result in information overload if too many alerts are received.
  • Alerts may be delayed or not delivered at all if there is a problem with the mobile network.
  • Investors may miss opportunities if they are not able to act quickly enough on the alerts.
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Best market intelligence software for Mobile Alerts

There are a few different market intelligence software programs that can offer mobile alerts. Some of these include Google Alerts, Mention, Talkwalker Alerts, Brand24, and Meltwater News. 

Google Alerts is a free program that allows you to create keyword-based alerts and receive notifications when new content is published online that contains those keywords. Mention is a paid program that offers similar functionality, as well as the ability to monitor social media mentions and analyze Sentiment. 

Talkwalker Alerts is another paid option that provides real-time monitoring of online conversations across social media, news websites, blogs, and forums. Brand24 and Meltwater News are both paid programs that offer comprehensive market intelligence capabilities, including mobile alerts.

Price / Margin Management

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Price / Margin Management features are used to help optimize a company's pricing strategy and improve margins. This can be done by analyzing customer behavior, competitor prices, cost inputs, and other market factors. Additionally, price / margin management features can help automate the process of setting prices and adjusting them in response to changes in the market.

There are several reasons why you might want to use Price / Margin Management features for your market intelligence software tool. First, if you have a lot of products or services with different prices, it can be difficult to keep track of all of them manually. 

Second, if your business is highly competitive or has thin margins, it's important to be able to react quickly to changes in the market. Third, if you sell through multiple channels (e.g., online and offline), it can be helpful to have a centralized system for managing pricing across all channels. Finally, automated systems can free up time for you and your team so that you can focus on other aspects of your business.

There are also some potential drawbacks that you should consider before using Price / Margin Management features for your market intelligence software tool. First off, these systems can be complex and require significant setup time upfront. 

Additionally, they may require ongoing maintenance as markets change over time. Finally, if you're not careful, you could end up inadvertently violating antitrust laws by colluding with competitors on prices.

Overall, Price / Margin Management features can be a helpful way to optimize your company's pricing strategy and improve margins. However, you should weigh the potential benefits against the drawbacks before deciding whether or not to use them for your business.

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Benefits of Price / Margin Management 

  • Businesses can increase their profits by ensuring that they are charging the right price for their products and services.
  • Helps businesses understand their competitors’ pricing strategies and make informed decisions about how to price their own products and services.
  • Allows businesses to track their margins and make adjustments to pricing if necessary.
  • Helps businesses avoid underpricing or overpricing their products and services, which can lead to lost sales or customers.
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Drawbacks of Price / Margin Management 

  • Can be time-consuming and resource-intensive, especially if businesses are tracking a large number of competitors.
  • May require the use of specialized software or tools.
  • May not be suitable for all businesses, depending on their products, services, and pricing strategies.
Recommendations Expand Collapse

Best market intelligence software for Price / Margin Management

There is a wide range of market intelligence software available to support price and margin management. Some of the most popular products include Bloomberg Terminal, FactSet, and Thomson Reuters Eikon. 

Bloomberg Terminal provides real-time market data, news, and analytics to help users make informed decisions. FactSet offers a suite of tools for analyzing price and margin trends. Thomson Reuters Eikon provides access to real-time market data, news, and analysis.

Sales Trend Analysis

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Sales Trend Analysis is a great way to get an overview of how your business is doing. You can see what products are selling well, what kind of customers you have, and where your sales are coming from. This information can be very useful in making marketing and product decisions.

There are two main ways to use Sales Trend Analysis through reports or through the data itself. Reports give you an easy-to-understand overview of your sales data, while the data itself can be more difficult to interpret but can provide more detailed insights.

Reports are typically generated by software that takes your sales data and crunches it into different charts and graphs. These reports can be customized to show whatever information you want, such as which products are selling well or poorly, which customers buy the most from you, or where your sales come from geographically.

The data itself is the raw numbers behind the scenes that make up these reports. If you're looking for something specific, such as why a particular product isn't selling well, this is where you'll find it. 

The downside of using raw data is that it can be difficult to understand without some knowledge of statistics and analytics; however, there are many resources available online (such as articles on Forbes Advisor) that can help with this task if needed.

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Benefits of Sales Trend Analysis 

  • Helps businesses identify opportunities and threats, adjust their strategies accordingly, and make better decisions about where to allocate resources.
  • Gives businesses a better understanding of their customers, what they want and need, and how to reach them.
  • Helps businesses track competitors’ strategies and adjust their own accordingly.
  • Sales trend analysis can help you set realistic sales goals by providing insights into past performance. 
  • It can also help you identify potential obstacles and develop strategies to overcome them.
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Drawbacks of Sales Trend Analysis

  • Sales trend analysis can be time-consuming and require a significant investment of resources.
  • It can be difficult to accurately forecast sales trends, especially in rapidly changing markets.
  • Sales trend analysis is only as accurate as the data that is used to generate it.
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Best market intelligence software for Sales Trend Analysis

The best market intelligence software for sales trend analysis would be a platform that can track and analyze data points related to sales, such as revenue, number of units sold, average transaction value, etc. This information can help businesses identify trends in the marketplace and make informed decisions about where to allocate resources. 

Some popular options for market intelligence platforms include SalesforceIQ Insights, Tableau Software, and Looker Data Platform. SalesforceIQ Insights is a cloud-based platform that offers users the ability to track sales data, analyze trends, and create custom reports. 

Tableau Software is a business intelligence platform that helps users visualize data and identify patterns and trends. Looker Data Platform is a cloud-based platform that provides users with access to data analytics tools and allows them to create custom reports and dashboards.

Dynamic Pricing

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Dynamic Pricing is a feature that allows you to set different prices for your products or services based on real-time demand. This can be helpful if you want to increase or decrease prices based on market conditions or if you want to offer discounts during slow periods.

There are several ways to use Dynamic Pricing features in your market intelligence software tool. You can choose to set a fixed price for each product or service, or you can let the software automatically adjust prices based on demand. If you have multiple products or services, you can also create pricing tiers so that certain items are always more expensive than others.

The main advantage of using Dynamic Pricing is that it helps you stay competitive in the marketplace and maximize profits. By being able to adjust prices quickly according to demand, you can avoid losing sales during times when there is high demand but also prevent overselling during slower periods. 

Another benefit is that it gives you more control over your pricing strategy and allows you to experiment with different price points until you find the sweet spot for each product or service.

However, there are some disadvantages to using Dynamic Pricing as well. First, it can be difficult to keep track of all the different prices for each product or service, especially if you have a lot of them. 

Second, if you're not careful, you could end up accidentally undercutting yourself and selling items for less than they're worth. Finally, some customers may find it frustrating or confusing to see prices constantly changing, which could lead to them shopping elsewhere.

Overall, Dynamic Pricing is a helpful tool that can give you an advantage in the marketplace by allowing you to quickly adjust prices according to demand. However, there are some drawbacks that you should be aware of before using this feature in your market intelligence software tool.

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Benefits of Dynamic Pricing

  • Allows companies to quickly and efficiently adjust prices based on customer demand in order to optimize profits. 
  • Gives companies the ability to track customer behavior and understand what drives purchase decisions.
  • Allows for customization of pricing strategies based on specific products, services, or customers.
  • Improves communication with customers by being more transparent about pricing changes.
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Drawbacks of Dynamic Pricing

  • Can lead to price wars and a race to the bottom on prices.
  • May alienate customers if they feel like they are being constantly overcharged or that prices are too volatile.
  • Requires significant investment in technology and data analytics to be successful.
Recommendations Expand Collapse

Best market intelligence software for Dynamic Pricing

There is no definitive answer to this question as the best market intelligence software for dynamic pricing depends on the specific needs of your business. Some factors to consider include the size and scope of your operation, the nature of your product or service, and your competitive landscape. That said, some popular options for market intelligence software include SalesforceIQ Inbox, HubSpot Sales CRM, and Pipedrive.

SalesforceIQ Inbox is a popular choice for market intelligence software as it offers a number of features that are beneficial for businesses engaged in dynamic pricing. For example, the software includes an email integration that can help you keep track of customer queries and feedback. Additionally, SalesforceIQ Inbox provides users with real-time insights into their sales pipeline, allowing them to make informed decisions about pricing strategies.

HubSpot Sales CRM is another option that is often used for market intelligence purposes. The software includes a number of features that can be helpful for businesses involved in dynamic pricing, such as the ability to create custom fields and workflows. Additionally, HubSpot Sales CRM integrates with a number of popular third-party applications, making it easy to add data from these sources to your reports and analysis.

Pipedrive is yet another market intelligence tool that can be used for dynamic pricing purposes. The software provides users with visual representations of their sales pipeline, making it easier to identify opportunities and optimize pricing strategies. Moreover, Pipedrive offers built-in integrations with many popular business applications, which makes adding data from these sources quick and easy.

Key Performance Indicators

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Key Performance Indicators (KPIs) are quantitative measures that organizations use to track and assess progress toward their desired outcomes. In the context of market intelligence, KPIs can be used to measure progress in terms of understanding customer needs, tracking competitor activity, or monitoring changes in key markets.

There are a number of different software tools available that offer KPI features for market intelligence purposes. Some examples include Tableau Software, IBM Watson Analytics, and Microsoft Power BI. Each tool has its own strengths and weaknesses, so it's important to choose one that will best fit your organization's specific needs.

One advantage of using KPIs for market intelligence is that they can provide a clear and concise way to track progress over time. This can be particularly helpful when trying to identify trends or patterns in customer behavior or competitor activity. Additionally, KPIs can help you compare your organization's performance against others in your industry.

However, there are also some potential drawbacks associated with using KPIs for market intelligence purposes. First and foremost amongst these is the danger of oversimplification; by boiling down complex data sets into a few key numbers, you run the risk of losing sight of important details or context that could impact your interpretation of those numbers. 

Additionally, because they rely on historical data points rather than real-time information sources (such as surveys), KPIs may not always accurately reflect current conditions in the marketplace.

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Benefits of Key Performance Indicators

  • Helps identify business opportunities and areas for improvement.
  • Allows you to track progress and compare it against your goals.
  • Gives you a way to benchmark your performance against competitors.
  • Helps you focus on the most important aspects of your business.
Drawbacks Expand Collapse

Drawbacks of Key Performance Indicators

  • Can be time-consuming to collect and track data.
  • May require specialized software or hardware to capture all the necessary data points.
  • Data can be difficult to interpret if you don't have a strong understanding of statistics.
Recommendations Expand Collapse

Best market intelligence software for Key Performance Indicators

There is a variety of market intelligence software available that can be used to track key performance indicators (KPIs). Some popular options include Google Analytics, HubSpot, and Marketo. Each of these platforms offers different features and capabilities, so it's important to select the one that best meets your needs. 

Google Analytics, for example, is a free tool that provides detailed insights into website traffic and user behavior. HubSpot offers a paid subscription that includes tools for tracking leads and customers, as well as email marketing and sales automation features. Marketo also has a paid subscription model and provides users with extensive marketing automation capabilities.

Multi-Language

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Multi-Language features are very important for market intelligence software tools. They help you to understand the market in different ways and to get a better grasp of how your competitors are faring.

The main advantage of Multi-Language features is that they allow you to research the market in multiple languages. This is extremely useful if you want to target a specific country or region with your product or service. It also allows you to get an insight into how other companies in your industry are communicating with their customers. If you can understand what they're saying, you can adapt your own marketing strategy accordingly.

However, there are some disadvantages to using Multi-Language features as well. First, it can be time-consuming to set up and maintain different language versions of your software tool. 

Second, if you're not careful, it's easy to end up with inaccurate translations which could lead to misunderstandings about the market data that you're collecting. Finally, some people may find it difficult to use a software tool that isn't available in their native language.

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Benefits of Multi-Language 

  • Provides an understanding of how potential customers in different markets may react to products or services.
  • Allows for the development of marketing strategies that are better suited to specific markets.
  • Helps companies to target their advertising and marketing more effectively.
  • Can provide insights into how a company's products or services are perceived in different markets.
  • Allows companies to adapt their products or services to better meet the needs of specific markets.
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Drawbacks of Multi-Language

  • The process of collecting and analyzing data from multiple markets can be time-consuming and costly.
  • Multi-language market intelligence may require the use of specialized software or services, which can add to the cost.
  • It can be difficult to compare data from different markets due to differences in language, culture, and business practices.
Recommendations Expand Collapse

Best market intelligence software for Multi-Language

There is no definitive answer to this question as different market intelligence software programs offer varying levels of multi-language support. Some programs may only offer support for a handful of languages, while others may offer support for dozens or even hundreds of languages. When considering a market intelligence software program, it is important to consider your specific needs and requirements in regards to language support. 

However, if you need recommendations, consider using IBM SPSS Modeler, Tableau Public, and Google Sheets. IBM SPSS Modeler is a powerful data mining and text analytics program that offers support for over 200 languages. Tableau Public is a free data visualization program that supports over 40 languages. Google Sheets is a free online spreadsheet application that supports over 100 languages.

Price List Management

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Price List Management (PLM) is a feature that allows you to manage and update your software prices in one place. This can be helpful if you want to keep track of changes in the market or if you need to update your prices regularly.

There are two main ways to use PLM: manually or automatically. With manual PLM, you enter the new price into the system yourself. This can be time-consuming, but it gives you complete control over when and how often your prices are updated. 

Automatic PLM updates your prices automatically, based on data from sources like competitor websites or market research reports. This saves you time, but it can also lead to inaccurate pricing if the data is not up-to-date.

Both manual and automatic PLMs have their pros and cons, so it’s important to choose the right method for your needs. If accuracy is more important than time savings, manual PLM may be a better option for you. However, if saving time is a priority, automatic updating may be the way to go.

The advantages of using a PLM for market intelligence include saved time, more accurate prices, and the ability to see price changes over time. The disadvantages include the potential for inaccurate data and the need for manual updates. Choose the right method for your needs to get the most out of this feature.

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Benefits of Price List Management

  • Reduces or eliminates errors in pricing data, which can lead to more accurate market intelligence.
  • Eliminates the need to manually update pricing data, which can save time and resources.
  • Allows for real-time updates of pricing data, which can provide more timely market intelligence.
  • Enables the tracking of price changes over time, which can reveal trends in the marketplace.
Drawbacks Expand Collapse

Drawbacks of Price List Management

  • Can be time-consuming and resource-intensive to set up and maintain.
  • Requires ongoing monitoring and upkeep.
  • May not be able to capture all relevant pricing data, depending on the size and scope of the list.
Recommendations Expand Collapse

Best market intelligence software for Price List Management

There is a wide range of market intelligence software available that can be used for price list management. Some popular options include SalesforceIQ, HubSpot Sales, and Zoho Reports. 

SalesforceIQ provides users with real-time insights into pricing trends, while HubSpot Sales offers a range of features that make it easy to manage and track pricing data. Zoho Reports also has robust price list management capabilities, allowing users to create custom reports and dashboards to track prices over time.

Real Time Notifications

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Real Time Notifications is a feature that allows you to get push notifications whenever new data is added or updated in your software tool. This can be useful for keeping track of changes in your market, and for getting alerted when new opportunities arise. There are two main ways to use Real Time Notifications: through the web interface, or through the mobile app.

The web interface is very simple to use. Just click on the Enable Real Time Notifications button, and then select which types of data you want to receive notifications for. You can also choose how often you want to receive notifications (immediately, hourly, daily, etc.), and whether you want to receive them via email or through the web interface itself. Overall, the web interface is easy to use and provides a lot of flexibility in terms of how you want to receive real-time notifications.

The mobile app is also quite straightforward to use. After installing the app on your phone, simply log in with your credentials and then enable real-time notifications from the settings menu. As with the web interface, you can customize which types of data you want to be notified about, as well as how frequently you want to receive alerts. 

One downside of using the mobile app is that it doesn't offer as much flexibility in terms of notification delivery as the web interface does; however, it's still a great option if you prefer receiving real-time alerts on your phone instead of via email or through the web interface itself.

Overall, Real Time Notifications is a useful feature that can help you stay up-to-date with changes in your market. However, it's important to note that the feature is only available on the paid version of the software tool; if you're using the free trial version, you won't be able to use Real Time Notifications. Additionally, while the web interface and mobile app are both easy to use, they don't offer as much flexibility in terms of notification delivery as some users might prefer.

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Benefits of Real Time Notifications

  • Helps you stay up to date.
  • Helps you make informed decisions.
  • Sends you timely alerts when new information arises.
  • Allows you to track your competition.
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Drawbacks of Real Time Notifications

  • Can be overwhelming.
  • May contain inaccurate information.
  • Can lead to decision fatigue.
Recommendations Expand Collapse

Best market intelligence software for Real Time Notifications

The best market intelligence software for Real Time Notifications should be able to monitor the markets in real time and provide notifications of any changes that occur. It should also be able to provide historical data so that you can see how the market has moved over time. 

There are many different types of market intelligence software available, but not all of them will offer real-time notification features. Make sure to check this before purchasing any software.

Examples of market intelligence software that offers real-time notification features include Bloomberg Terminal, TradingView, and eSignal. Bloomberg Terminal is a subscription-based software that provides real-time market data, news, and analysis. 

TradingView is a web-based platform that offers real-time market data and analysis, as well as the ability to create custom indicators and charting tools. eSignal is another subscription-based platform that offers real-time market data and analysis, as well as the ability to backtest trading strategies.

Workflow Management

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Workflow Management features are a great way to keep track of your work and ensure that it is completed in a timely manner. There are many different software tools on the market that offer this type of feature, so you will need to decide which one is right for you based on your specific needs.

There are several things to consider when choosing a Workflow Management tool. First, you need to think about the size of your business and the number of employees who will be using the system. 

If you have a large company with hundreds of employees, you will need a tool that can handle all of their workflow needs. On the other hand, if you have a small business with only a few employees, you may not need as robust of a system.

Second, you need to consider what kinds of features each Workflow Management tool offers. Some tools allow you to create custom workflows for each employee or department within your company. Others come with pre-built templates that you can use as-is or customize to fit your specific needs. Choose the option that best meets your requirements.

Third, pricing is always an important consideration when choosing any kind of software tool. Workflow Management systems vary widely in price, so be sure to compare options before making your final decision.

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Benefits of Workflow Management

  • Helps quickly identify any patterns or trends in your market data that could indicate new opportunities or potential threats.
  • Allows you to track and monitor changes in your market over time, so you can adapt your strategies accordingly.
  •  Helps ensure that all members of your team are working with the most up-to-date information available, which can help avoid costly mistakes.
  •  Makes it easier to share market intelligence internally within your organization, as well as with external partners or clients.
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Drawbacks of Workflow Management

  •  Can be time-consuming to set up and maintain, especially if you have a large or complex market data set.
  •  Requires careful planning to ensure that all relevant team members are included in the workflow and that everyone understands their roles and responsibilities.
  •  There is a risk of information overload if too much data is being collected or if the workflow is not managed effectively.
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Best market intelligence software for Workflow Management

The best market intelligence software for Workflow Management should include features that allow users to monitor and manage their workflows. The software should also provide tools for tracking workflow performance and bottlenecks. Additionally, the best market intelligence software for Workflow Management should offer features that enable users to create custom reports and dashboards.

Examples of market intelligence software for Workflow Management include IBM Watson Analytics, Tableau, QlikView, and Microsoft Power BI. IBM Watson Analytics is a cloud-based platform that offers features for data discovery, predictive analytics, and natural language processing. 

Tableau is a data visualization tool that helps users create interactive charts and graphs. QlikView is an end-to-end business intelligence solution that provides features for data warehousing, reporting, and dashboards. Microsoft Power BI is a cloud-based platform that offers features for data visualizations, reports, and dashboards.

Alerts / Escalation

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Alerts / Escalation features are used to notify users of potential problems or issues that need to be addressed. This can be done via email, text message, or push notification. Alerts can be set up for specific keywords or phrases, as well as for specific time periods. Escalation features allow users to escalate alerts to higher-level users if necessary.

The main advantage of using Alerts / Escalation features is that they can help you stay on top of potential problems and address them before they become major issues. This can save you a lot of time and money in the long run. Additionally, these features can help you keep track of trends and changes in your industry so that you can adapt your business strategies accordingly.

There are a few disadvantages to using Alerts / Escalation features as well. First, if you receive too many alerts, it can be difficult to sort through them all and determine which ones are actually important. 

Additionally, some people may find the constant notifications disruptive or annoying. Finally, if an alert is not properly configured, it could result in false positives (alerts being triggered when there is no actual problem) which could lead to wasted time and resources addressing non-existent issues.

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Benefits of Alerts / Escalation

  • Ensures that timely and accurate information is received by decision makers.
  • Allows for early detection of issues that could impact the company.
  • Helps to identify opportunities as they arise.
  • Reduces response time to changes in the market.
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Drawbacks of Alerts / Escalation

  • May lead to decision makers being overloaded with information.
  • Can create a false sense of urgency.
  • May cause companies to react too quickly to changes in the market.
Recommendations Expand Collapse

Best market intelligence software for Alerts / Escalation

There is a variety of market intelligence software available, each with its own unique features. Some popular options include SalesforceIQ Inbox, HubSpot Sales, and Pipedrive. SalesforceIQ Inbox is a great option for those who want to receive real-time alerts about their sales pipeline. 

HubSpot Sales provides users with an easy way to manage and view their sales pipeline, as well as create custom reports. Pipedrive gives users the ability to see their sales data in both graphical and tabular formats, making it easier to understand and act on your market intelligence.

Customer Engagement

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Customer Engagement features are important for market intelligence software tools as they allow you to gather customer feedback and understand how your customers interact with your product. This information can be used to improve your product or service offering, as well as your marketing and sales strategies.

There are a few different ways that you can use Customer Engagement features in market intelligence software tools. One way is by setting up surveys that target specific segments of your customer base. This allows you to get detailed feedback about their experience with your product or service, what they liked or didn’t like, and any suggestions they may have for improvement.

Another way to use Customer Engagement features is through social media monitoring. You can set up keywords that will trigger alerts whenever someone mentions them online. This gives you the ability to quickly jump in on conversations about your brand, address any negative sentiment, and thank customers for their positive reviews.

Finally, some market intelligence software tools also offer web analytics features that track how visitors interact with your website or app. This data can be used to improve the user experience by making changes based on customer behavior patterns.

However, it’s important to keep in mind that not all market intelligence software tools offer the same features. Some may only offer survey capabilities, while others may include social media monitoring or web analytics. Be sure to choose a tool that offers the specific features you need for your business.

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Benefits of Customer Engagement

  • Businesses can gain valuable insights into their needs and preferences.
  • It can help identify potential areas of improvement in products and services.
  • Customer feedback can help businesses make informed decisions about marketing strategies.
  • Engaged customers are more likely to be loyal and advocate for a brand.
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Drawbacks of Customer Engagement

  • There is the potential for businesses to over-analyze customer behavior and data.
  • Too much focus on customer engagement can lead to neglect of other important business functions.
  • Customer engagement should be tailored to each individual business and not treated as a one-size-fits-all solution.
Recommendations Expand Collapse

Best market intelligence software for Customer Engagement

Some of the best market intelligence software for customer engagement include SalesforceIQ Inbox CRM, HubSpot Sales CRM, and Pipedrive CRM. SalesforceIQ Inbox CRM is a cloud-based customer relationship management (CRM) tool that helps sales teams manage their contacts, deals, and tasks. 

HubSpot Sales CRM is a cloud-based CRM tool that gives sales teams the ability to track their leads and deals. Pipedrive CRM is a web-based CRM software that provides sales teams with the tools they need to manage their customers, deals, and pipeline.

Multi-Store

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Multi-Store is a feature that allows users to see information about multiple stores in one place. This is useful for businesses that have more than one store, as it can help them keep track of their sales, inventory, and other data in one central location. However, there are some drawbacks to using Multi-Store features for market intelligence purposes.

One downside is thatMulti-Store can be difficult to set up and manage. If you're not familiar with the software's interface, it can be hard to find your way around and make sure all of your data is being updated correctly. Additionally, if you have a lot of data from different stores, it can be challenging to keep track of everything in one place.

Another potential issue is thatMulti-Store may not always provide accurate information. If you're relying on this feature to give you an accurate picture of your sales or inventory levels across multiple stores, you could end up with inaccurate data if any of the individual stores aren't updating their information correctly. This could lead to decisions based on incorrect assumptions about what's happening at your various locations.

Overall, Multi-Store features can be helpful for businesses with multiple stores who want to keep track of their sales and inventory in one central location. However, there are some potential downsides to using this feature for market intelligence purposes that should be considered before relying too heavily on its accuracy.

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Benefits of Multi-Store

  • Provides a more complete view of customer behavior.
  • Allows for better understanding of how customers interact with the brand across multiple channels.
  • Can help identify areas where the brand is under-performing or over-performing.
  • Helps optimize marketing campaigns and strategies.
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Drawbacks of Multi-Store 

  • Multi-store data can be difficult to collect and organize.
  • It can be challenging to compare results across multiple stores or channels.
  • There is a risk of over- relying on multi-store data, which could lead to inaccurate conclusions.
Recommendations Expand Collapse

Best market intelligence software for Multi-Store

There is no one-size-fits-all answer to this question, as the best market intelligence software for multi-store retailers will vary depending on the specific needs of each retailer. However, some popular options include Retail Insight from Nielsen, ShopperTrak from Inmar Analytics, and Salesforce Commerce Cloud. 

Retail Insight provides comprehensive data and insights on retail performance, shopper behavior, and category trends. ShopperTrak offers real-time intelligence on in-store traffic, conversion rates, and basket size. Salesforce Commerce Cloud provides retailers with a complete view of their customers, including purchase history, preferences, and engagement data.

Drag & Drop

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Drag & Drop features are great for quickly and easily adding data to your market intelligence software tool. However, there are some drawbacks to using Drag & Drop features that you should be aware of before you use them.

One of the main drawbacks of using Drag & Drop features is that it can be very easy to accidentally add data that you don't want to your market intelligence software tool. For example, if you're working with a large dataset, it can be easy to accidentally drag and drop an entire column of data into your market intelligence software tool when you only meant to select a few rows. This can lead to inaccurate or incomplete data in your market intelligence software tool.

Another drawback of Drag & Drop features is that they can sometimes be slow and unreliable. If you're working with a large dataset, it can take a long time to drag and drop all of the data into your market intelligence software tool. Additionally, if your internet connection is slow or unreliable,Drag & Drop may not work at all. 

Benefits Expand Collapse

Benefits of Drag & Drop 

  • Easy to use and does not require any special skills.
  • Can be used to gather data from multiple sources and in different formats.
  • Allows you to analyze and visualize data in a variety of ways.
  • Helps you make better decisions by providing insights that would otherwise be hidden.
  • Drag & drop is a quick and easy way to gather market intelligence without having to invest a lot of time or money.
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Drawbacks of Drag & Drop 

  • There is a risk of accidentally deleting or overwriting data.
  • It can be difficult to keep track of all the data that has been gathered.
  • Data analysis may be limited to what can be done with the drag & drop interface.
Recommendations Expand Collapse

Best market intelligence software for Drag & Drop

The best market intelligence software for Drag & Drop should allow you to mark up and customize your charts with colors, labels, annotations, and other visual elements. This will help you communicate your findings more effectively and make better decisions about where to allocate resources.

The best market intelligence software for data visualization should allow you to easily create visually appealing charts and graphs that communicate your findings clearly. It should also offer a wide range of customization options so that you can tailor your visuals to match your brand identity or personal preferences.

Examples of market intelligence software that offer Drag & Drop features include Sisense, Tableau, QlikView, and Spotfire. Sisense is a particularly good choice for users who want to create sophisticated data visualizations, as it offers a wide range of customization options and an intuitive drag-and-drop interface. 

Meanwhile, Tableau is a popular choice for users who want to quickly and easily create beautiful visuals, as it offers a wide range of built-in templates that can be customized with just a few clicks. 

QlikView and Spotfire are also popular choices for market intelligence software, as they offer similar features to Tableau and Sisense. However, QlikView is a better choice for users who want to create interactive data visualizations, while Spotfire is a good choice for users who want to analyze large amounts of data quickly and easily.

eCommerce Management

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eCommerce Management features are one of the most important aspects of any market intelligence software tool. They allow you to track, manage, and analyze your eCommerce data so that you can make better decisions for your business.

There are many different eCommerce Management features available, but not all of them are created equal. Some are more comprehensive than others, and some are more user-friendly than others. It's important to find a balance between these two factors when choosing an eCommerce Management feature for your market intelligence software tool.

The first thing you need to consider is what type of data you want to track with your eCommerce Management feature. There is a lot of information that can be gleaned from tracking sales data, but it's not the only type of data that is important for market intelligence purposes. You also need to consider things like customer behavior and website traffic patterns.

Once you know what types of data you want to track, you can narrow down your options by looking at the various features each eCommerce Management feature offers. Some features are more essential than others, so it's important to prioritize those that will offer the most value for your specific needs. For example, if you're primarily interested in tracking sales data, then a reporting function should be high on your list of priorities.

Once you've narrowed down your options, it's time to start evaluating the various eCommerce Management features available. There are a few key factors you should keep in mind when doing this. First is the ease of use. You want to find a feature that is easy to set up and use, so that you don't waste valuable time fiddling with it. 

Second is the accuracy of the data. You need to be able to trust the data you're getting from your eCommerce Management feature, so make sure it comes from a reliable source. Finally, consider the price. 

Some features are more expensive than others, but that doesn't necessarily mean they're better. Find the best value for your needs by considering all of these factors before making your final decision.

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Benefits of eCommerce Management

  • Provides real-time data that can be used to track customer behavior and preferences.
  • Helps identify areas where customers are struggling and provides opportunities to improve the customer experience.
  • Allows you to track competitor activity and adjust your strategies accordingly.
  • Enables you to segment your customer base for targeted marketing efforts.
  • Generates valuable insights that can be used to inform product development decisions.
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Drawbacks of eCommerce Management

  • Can be time-consuming to set up and maintain.
  • Requires a significant investment in data storage and analysis infrastructure.
  • May require specialized staff or consultants to interpret the data.
Recommendations Expand Collapse

Best market intelligence software for eCommerce Management

There is a wide range of market intelligence software available for eCommerce management. However, some of the most popular and effective options include Google Analytics, Tableau, and IBM Watson Commerce Insights. These tools can help you track key metrics such as website traffic, conversion rates, and customer behavior. They also provide insights into your competitors’ strategies and performance.

Google Analytics is a free web analytics tool that provides insights into your website traffic and performance. Tableau is a data visualization tool that helps you understand and analyze your data. IBM Watson Commerce Insights is a paid market intelligence platform that provides detailed insights into your eCommerce business, including customer behavior and competitor analysis.

Machine Learning

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Machine Learning (ML) can be used for a variety of tasks related to market intelligence, such as identifying relevant patterns in data sets, making predictions about future events, and providing recommendations based on past behavior.

There are many different ML algorithms that can be employed for these tasks, each with its own strengths and weaknesses. Some common ML algorithms include: linear regression, decision trees, support vector machines (SVMs), artificial neural networks (ANNs), k-nearest neighbors (k-NN).

The choice of algorithm will depend on the specific task at hand and the nature of the data set. For example, linear regression may be well suited for predicting future values of a continuous variable (such as stock price), while decision trees may be better able to identify complex relationships among multiple variables (such as customer churn).

Once an appropriate algorithm has been selected, it must be trained using historical data. This process involves feeding the algorithm a large amount of training data so that it can learn to recognize patterns and make accurate predictions or recommendations. The quality of the results will largely depend on the size and quality of the training data set.

After being trained, the ML algorithm can then be deployed in order to automatically perform market intelligence tasks on new data sets. This can save considerable time and effort compared to traditional methods that require manual analysis by human experts. 

Additionally, automated ML systems have the potential to scale up more easily than human analysts when faced with ever-increasing amounts of information. However, it is important to note that not all problems are well suited for automation via ML – in some cases humans may still need to get involved in order analyze results or provide expert insights.

Overall, ML can be a powerful tool for automating market intelligence tasks. It is important to select the right algorithm for the task at hand and to ensure that enough high-quality training data is available. Additionally, not all problems are easily automated via ML – in some cases human involvement may still be required.

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Benefits of Machine Learning 

  • Helps analysts and businesses gain a better understanding of market trends, patterns and behaviours.
  • Allows for the automated analysis of large data sets to identify patterns and trends.
  • Helps businesses make more informed decisions about pricing, product development and marketing strategies.
  • Enables businesses to better target their advertising and marketing campaigns.
  •  Helps businessesto understand their customers better and develop more personalized products and services.
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Drawbacks of Machine Learning

  • There is a risk that businesses will rely too heavily on machine learning and not enough on human expertise.
  • There is also a risk of biased data if the data used to train the algorithms is not representative of the entire population.
  • If not properly monitored, machine learning can lead to inaccurate predictions and results.
Recommendations Expand Collapse

Best market intelligence software for Machine Learning

There is no one-size-fits-all answer to this question, as the best market intelligence software for machine learning will vary depending on your specific needs and goals. However, some popular options include TensorFlow, scikit-learn, and Weka. 

TensorFlow is a powerful open-source platform for machine learning, while scikit-learn is a widely used free toolkit for data mining and machine learning. Weka is another popular open-source platform that offers many features for data analysis and predictive modeling.

Real-time Updates

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Real-time Updates is a feature that allows you to receive updates on your software in real time. This can be useful for keeping up with the latest changes in your industry, or for tracking down specific information about a particular company or product.

There are several ways to use Real-time Updates features for your market intelligence software tool. One way is to set up an RSS feed from your favorite news source and have it delivered directly to your inbox. This will allow you to stay on top of the latest developments in your industry without having to constantly check different websites.

Another way to use Real-time Updates is by subscribing to email alerts from various companies or products that you're interested in. By doing this, you'll receive notifications whenever there are new developments regarding those companies or products. This can be a great way to stay informed about potential investments, or simply keep track of what's going on in your industry as a whole.

Of course, one of the best ways to use Real-time Updates is by combining it with other features offered by market intelligence software tools . For instance, if you're using a stock screener , you can set up real-time alerts for certain stocks that match your criteria. That way, you'll always be aware of when something significant happens with those stocks – whether it's a sudden drop in price , an analyst downgrade , or some other major development.

However, there are a few potential drawbacks to using Real-time Updates features for your market intelligence software tool. First of all, it's important to remember that not all news is created equal. 

Just because something is happening in real time doesn't necessarily mean that it's important or even accurate. In addition, some people may find the constant stream of information to be overwhelming and difficult to keep up with .

Overall, Real-time Updates can be a useful feature for market intelligence software tools – but only if used properly . If you're simply looking for a way to stay on top of the latest developments in your industry, then subscribing to an RSS feed or email alerts may be the best option. However, if you want to use Real-time Updates in conjunction with other features , such as a stock screener , then it can be a valuable addition to your market intelligence arsenal.

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Benefits of Real-time Updates

  • Provides users with up-to-date information.
  • Allows for more accurate decision-making.
  • Helps users keep up with the competition.
  • Can lead to better customer service and satisfaction.
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Drawbacks of Real-time Updates

  • May be overwhelming for users.
  • Can lead to bad decision-making if not used correctly.
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Best market intelligence software for Real-time Updates

There is a wide range of market intelligence software available, each with its own unique capabilities. However, not all of them offer real-time updates. Some of the best market intelligence software platforms that do offer real-time updates include Bloomberg Terminal, Thomson Reuters Eikon, and FactSet Research Systems. 

Bloomberg Terminal is a comprehensive financial information and news platform that offers real-time updates on markets, economic indicators, company financials, and more. Thomson Reuters Eikon is another powerful market intelligence platform that provides real-time data and news on global markets, industries, companies, and economies. FactSet Research Systems is a leading provider of financial data and analytics that also offers real-time updates on a variety of market indicators.

Trend / Problem Indicators

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Trend / Problem Indicators is a feature that is designed to help you quickly identify trends and potential problems in your market. It does this by looking at data from multiple sources and identifying patterns that may indicate a problem or opportunity.

The Trend / Problem Indicators feature can be useful for quickly identifying changes in your market that could impact your business. For example, if you sell products online, the Trend / Problem Indicators feature could help you identify a sudden drop in sales of one of your products. This could be caused by a number of factors, such as a change in consumer behavior or competition entering the market. By quickly identifying these changes, you can take steps to mitigate the impact on your business.

However, there are some drawbacks to using the Trend / Problem Indicators feature. First, it is important to remember that this feature is designed to identify patterns; it cannot tell you definitively whether or not a trend or problem exists. 

Second, because the Trend / Problem Indicators looks at data from multiple sources, it can sometimes be difficult to determine which source is most reliable. This means that you may need to do additional research to confirm the existence of a trend or problem before taking action.

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Benefits of Trend / Problem Indicators

  • Helps identify potential new markets for a company's products or services.
  • Helps identify potential new products or services for a company to develop.
  • Helps assess whether current market trends are positive or negative for a company.
  • Can help indicate when it may be time for a company to enter or exit a particular market.
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Drawbacks of Trend / Problem Indicators

  • May be difficult to identify which trends are relevant to a company's business.
  • May be difficult to determine how a trend will impact a company's business in the future.
  • Trends may change rapidly, making it difficult for companies to keep up with them.
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Best market intelligence software for Trend / Problem Indicators

There is a range of market intelligence software available that can be used to identify trend and problem indicators. Some examples include Google Trends, Social Mention, and Hootsuite Insights. 

Google Trends is a free tool that allows users to see how often particular terms are being searched for on the internet. Social Mention is a social media monitoring tool that can be used to track and measure online conversations about specific topics. 

Hootsuite Insights is a paid platform that provides users with detailed insights into their social media activity, including information on who is talking about them, what they are saying, and where they are located.

Website Analytics

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Website Analytics features are an important part of any market intelligence software tool. They allow you to see how people are using your website, what pages they visit most often, where they come from, and how long they stay on each page. This information can be used to improve your website design and content, as well as help you better understand your customer base.

There are two main types of website analytics features: traffic analysis and behavior analysis. Traffic analysis shows you how many people visit your site and where they come from. Behavior analysis tracks what people do when they're on your site, such as which pages they view and for how long.

Both traffic and behavior data can be useful for market intelligence purposes. For example, if you see that a lot of visitors are coming to your site from a particular country or region, you may want to target ads or content to those users specifically. 

Or if you notice that people tend to leave your site after viewing only one page, you might want to make sure that all the information someone needs is readily available on that first page (or at least make it easier for them to find what they're looking for).

There are a few things to keep in mind when using website analytics features for market intelligence, however. First, remember that not all website visitors are potential customers. In other words, just because someone visits your site doesn't mean they're interested in what you're selling. 

Second, traffic and behavior data can be skewed by factors such as seasonality or current events. For example, if you run a clothing store, you'll likely see a spike in traffic during the winter months when people are shopping for coats and sweaters. But that doesn't necessarily mean those same people will be interested in buying summer dresses from you six months later. 

Finally, it's important to take action based on the data you collect. Just looking at numbers without doing anything with them won't do much to help your business grow.

However, when used correctly, website analytics features can be a valuable asset for market intelligence. They provide insights that you wouldn't otherwise have and can help you better understand your customers and what they're looking for. Just remember to keep the limitations in mind and take action based on the data you collect.

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Benefits of Website Analytics

  • Give you insights into who your visitors are, where they come from, what devices they use, what pages they visit most often, and how long they stay on your site.
  • Helps you track conversions and ROI for your marketing campaigns.
  • Allows you to segment your traffic so that you can better target your marketing efforts.
  • Provides valuable data that can be used to improve the user experience on your website.
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Drawbacks of Website Analytics

  • The data can be overwhelming and difficult to interpret.
  • You may need to invest in software or hire someone with expertise in order to get the most out of your data.
  • Website analytics can sometimes produce inaccurate results.
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Best market intelligence software for Website Analytics

There is a variety of market intelligence software available for website analytics. Some popular options include Google Analytics, Adobe Analytics, and HubSpot. Each of these platforms offers different features and benefits, so it’s important to select the one that best meets your specific needs. 

Google Analytics is a free platform that provides detailed insights into website traffic and user behavior. Adobe Analytics is a paid platform that offers more advanced features, such as conversion tracking and custom reports. HubSpot offers a free version of their software that includes basic analytics capabilities, or you can upgrade to the paid version for access to more powerful features.

Ad hoc Analysis

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Ad hoc Analysis features are great for those who want to analyze their data on the fly without having to go through a lot of rigmarole. With this feature, you can simply select the data you want to analyze and then run it through your software tool to get results in real-time.

There are several advantages to using Ad hoc Analysis features for market intelligence. First, it allows you to quickly see patterns and trends in your data that you might not have been able to spot otherwise. 

Second, it gives you the ability to test out different hypotheses and scenarios without having to wait for reports from traditional research methods. Finally, Ad hoc Analysis is generally more cost effective than other methods since there is no need to hire expensive consultants or purchase costly software licenses upfront.

However, there are also some drawbacks associated with using Ad hoc Analysis features for market intelligence. First, if not used properly,this method can leadto inaccurate results due tooverfittingor cherry pickingof data sets. Second, Ad hoc Analysis requires a certain amount of technical expertise which may not be possessed by all users .

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Benefits of Ad hoc Analysis for market intelligence

  • Allows analysts to quickly adapt to changes in the market.
  • Flexible and can be used for a variety of purposes.
  • Can help identify opportunities and trends that may not be apparent using traditional methods.
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Drawbacks of Ad hoc Analysis

  • May be time-consuming.
  • Relies heavily on the analyst’s expertise and experience.
  • Can be difficult to replicate results
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Best market intelligence software for Ad hoc Analysis

There is no one-size-fits-all answer to this question, as the best market intelligence software for ad hoc analysis will vary depending on the specific needs of your business. However, some popular options include Tableau, QlikView, and Microsoft Power BI. 

Tableau is a powerful data visualization tool that can help you quickly identify trends and patterns in your data. QlikView is another popular option that offers a self-service analytics platform that allows users to easily create custom reports and dashboards. Microsoft Power BI is a cloud-based business intelligence solution that provides users with an easy way to access, visualize, and analyze their data.

Audience Targeting

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Audience Targeting features allow you to target specific groups of people based on their interests, demographics, and other factors. This can be useful for finding new potential customers, or for tailoring your marketing messages to specific segments of your existing customer base.

There are a few different ways to use Audience Targeting features in market intelligence software tools. One way is to create custom audiences based on criteria that you specify. For example, you could create an audience of people who live in a certain city and work in a certain industry. 

Another way is to use pre-defined audiences that are provided by the software tool itself. These audiences are typically based on common characteristics like age, gender, location, and interests.

The main advantage of using Audience Targeting features is that they can help you reach new potential customers that you wouldn't have otherwise been able to reach. They can also help you better understand your existing customer base so that you can more effectively market to them in the future. 

There are some disadvantages to using these features as well, however. First off, they can be time-consuming to set up and manage if you're not familiar with how they work (though most market intelligence software tools come with easy-to-use interfaces). 

Additionally, there's always the risk that targeting too narrow of an audience will result in lower response rates than if you were just trying to reach everyone at once with your message (though this risk can be mitigated somewhat by carefully choosing which audiences to target). 

Overall though, the advantages outweigh the disadvantages when it comes tousing Audience Targeting features for market intelligence purposes.

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Benefits of Audience Targeting

  • Allows you to focus on a specific audience which can result in increased accuracy for your market research.
  • Can help you to better understand your target audience and their needs.
  • Allows you to tailor your marketing messages to the specific needs of your target audience.
  • Can help you save time and money by reducing the need for mass market advertising.
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Drawbacks of Audience Targeting

  • There is a risk that you may alienate other potential customers if your marketing messages are too focused on your target audience.
  • You may miss out on important information if you only focus on one group of people.
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Best market intelligence software for Audience Targeting

The best market intelligence software for Audience Targeting should include features like social media monitoring, web traffic analysis, and keyword research. It should also offer reports and visualizations that help you understand your audience better and make informed decisions about how to reach them.

Some of the best market intelligence software for Audience Targeting includes BuzzSumo, Followerwonk, Google Analytics, Hootsuite Insights, and Sprout Social. BuzzSumo is a great tool for social media monitoring, as it allows you to see which content is most popular with your audience and track how your brand is performing on various social media platforms. 

Followerwonk is another great tool for social media analysis, as it allows you to track Twitter followers and analyze their demographics. Google Analytics is a must-have for any business, as it provides detailed insights into website traffic and helps you understand where your audience is coming from. 

Hootsuite Insights is a powerful all-in-one platform that offers both social media monitoring and web traffic analysis. Sprout Social also offers robust features for both social media management and market intelligence.

Campaign Tracking

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Campaign Tracking is a feature that allows you to see how your marketing campaigns are performing. This can be helpful in understanding what is working and what isn’t, so that you can make changes accordingly.

There are a few different ways to use this feature. One is to track the number of leads or sales that come from each campaign. Another is to track the amount of traffic that each campaign generates. And yet another is to track the conversion rate for each campaign – that is, how many people who saw the campaign ended up taking action (such as signing up for a free trial).

Which method you use will likely depend on what type of business you have and what your goals are for using market intelligence software tooling.. If generating leads is your primary goal, then tracking lead generation would be most important. On the other hand, if increasing website traffic is more important, then tracking traffic numbers might take precedence.

There are pros and cons to using Campaign Tracking features in market intelligence software tools . On the plus side, it can give you valuable insights into which marketing efforts are paying off and which ones aren’t. Additionally, it can help you identify areas where you need to make changes in order improve results. 

On the downside, Campaign Tracking can be time-consuming, and it may require you to have a certain level of technical expertise in order to set it up properly. Additionally, if you don’t use the data from Campaign Tracking correctly, it could lead to bad decision-making. 

For example, if you only look at the number of leads generated by each campaign and don’t take into account conversion rates, you might think that a certain campaign is more successful than it actually is.

Overall, whether or not you use Campaign Tracking features in market intelligence software tools depends on your needs and goals. If you have the time and expertise to set it up correctly, it can be a valuable tool for understanding your marketing campaigns. However, if you don’t need this level of detail or if setting it up seems like too much work, then you might want to forego using this feature.

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Benefits of Campaign Tracking

  • Helps you track how well your marketing campaigns are performing in terms of building brand awareness and reputation.
  • Allows you to see how effective your campaigns are in reaching and engaging your target audience.
  • Provides insights into what messaging and content is resonating with your audience so you can adjust your strategy accordingly.
  • Gives you an understanding of which channels are most effective for marketing your business.
  • Helps you track ROI (return on investment) from your marketing campaigns.
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Drawbacks of Campaign Tracking

  • Campaign tracking can be time-consuming and require significant resources to set up and maintain.
  • It can be difficult to track all the necessary data points, particularly if you are running multiple campaigns simultaneously.
  • There is a risk of over-analyzing data and getting caught up in the details instead of focusing on the big picture.
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Best market intelligence software for Campaign Tracking

There are a number of market intelligence software platforms that offer campaign tracking capabilities, including Meltwater, Cision, and BuzzSumo. Each platform offers slightly different features and functionality, so it's important to select the one that best meets your needs. 

Meltwater, for example, offers a comprehensive suite of tools for tracking media coverage, social media mentions, and online conversations. Cision provides users with detailed insights into the performance of their PR campaigns. And BuzzSumo offers a platform that helps users track the engagement and reach of their content across social media channels.

Custom Pricing Rules

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Custom Pricing Rules are a great way to keep track of your market intelligence. They allow you to set up rules that will automatically update your prices based on changes in the market. This is a great feature for keeping track of your competitors and making sure that you are always competitive.

There are two main ways to use Custom Pricing Rules: manually or automatically. With manual Custom Pricing Rules, you will need to enter the rule into the software tool each time you want it to update. This can be time-consuming, but it does give you more control over when and how often the updates occur. Automatic Custom Pricing Rules will update automatically whenever there is a change in the market, so you don't need to do anything except make sure that the software tool is running.

The main advantage of Custom Pricing Rules is that they can save you a lot of time. If you are constantly monitoring the market, manually updating your prices can be very tedious. With Custom Pricing Rules, you can set it up once and forget about it. The software tool will take care of everything for you. 

Another advantage is that Custom Pricing Rules can help you stay competitive. By automatically updating your prices, you can make sure that you are always in line with the competition.

There are a few disadvantages to consider as well. First, if you're not careful, Automatic Custom Pricing Rules can lead to price wars with your competitors. If everyone is using the same software tool and setting their rules to update automatically, then there could be sudden drops in price when one company lowers their prices unexpectedly. This could cause havoc in the market and lead to losses for all involved parties.

 Second,Custom Pricing Rules may not always give you the most accurate information. If there are changes in the market that happen too quickly or if there is inaccurate data being used to calculate the new prices, then your prices may not reflect reality accurately. This could lead to you overpaying or underselling your products.

Overall, Custom Pricing Rules are a great feature for market intelligence software tools. They can save you time and help you stay competitive. However, there are some disadvantages to consider before using them.

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Benefits of Custom Pricing Rules

  • Allows you to tailor your prices to specific products, services, and markets.
  • Can help you stay ahead of your competition by monitoring their pricing and making adjustments as needed.
  • Allows you to quickly and easily adjust prices in response to changes in the market.
  • Helps you maximize profits by ensuring that you are charging the right price for your products and services.
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Drawbacks of Custom Pricing Rules

  • May require more time and effort to set up and maintain than other pricing methods.
  • Can be difficult to keep track of all the different prices you are charging for your products and services.
  • If not carefully monitored, custom pricing rules can lead to losses rather than profits.
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Best market intelligence software for Custom Pricing Rules

There is no one-size-fits-all answer to this question, as the best market intelligence software for Custom Pricing Rules will vary depending on your specific needs and preferences. However, some popular options include SalesforceIQ, HubSpot Sales CRM, and Zoho CRM. 

SalesforceIQ offers a robust set of features for managing Custom Pricing Rules, including the ability to create and manage multiple rulesets, track performance over time, and generate reports. HubSpot Sales CRM is another popular option that offers similar functionality, as well as the added benefit of being integrated with the rest of the HubSpot platform. 

Finally, Zoho CRM provides a comprehensive solution for managing Custom Pricing Rules that includes built-in tools for creating and modifying rulesets, tracking performance, and generating reports.

Multi-Channel Data Collection

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Multi-Channel Data Collection is a feature that allows you to collect data from multiple sources, including online surveys, customer feedback forms, social media platforms, and more. This type of data collection can be extremely valuable for market intelligence because it allows you to get a complete picture of what your target audience is thinking and feeling.

Multi-Channel Data Collection provides you with a much more comprehensive view of your target audience. By collecting data from multiple sources, you can get a better understanding of the overall sentiment around your brand or product. Additionally, Multi-Channel Data Collection can help you identify potential issues or opportunities that you may not have been aware of otherwise.

There are a few things to keep in mind when using Multi-Channel Data Collection for market intelligence. First, it is important to ensure that you are collecting data from reliable sources. This means that you should avoid relying too heavily on any one source of information. 

Additionally, you will need to put in some effort to clean and organize your data before it can be useful for market intelligence purposes. Finally, it is worth noting that Multi-Channel Data Collection can be time-consuming and expensive if not done properly.

Overall,Multi-Channel Data Collection is a valuable tool for market intelligence. It allows you to get a more complete picture of your target audience and can help you identify potential issues or opportunities that you may not have been aware of otherwise. 

However, there are a few things to keep in mind when using this type of data collection, such as ensuring that you are collecting data from reliable sources and putting in the effort to clean and organize your data beforehand.

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Benefits of Multi-Channel Data Collection

  • Allows for a more comprehensive understanding of the market, as different channels can provide complementary information.
  • Allows for a more targeted approach to market research, as different channels can be used to reach different segments of the population.
  • Can provide a more accurate picture of the market, as data from multiple sources can be triangulated.
  • Can help to identify trends and patterns that may not be apparent from a single data source.
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Drawbacks of Multi-Channel Data Collection

  • Can be more expensive and time-consuming than collecting data from a single source.
  • May require specialized skills and knowledge to properly utilize all of the available data sources.
  • Data from different channels may need to be cleaned and processed before it can be analyzed, which can add to the cost and time required for market research.
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Best market intelligence software for Multi-Channel Data Collection

There is a wide range of market intelligence software available that offer multi-channel data collection capabilities. Some popular options include Qualtrics Research Core and SurveyGizmo. 

Qualtrics Research Core is a powerful market intelligence platform that offers a wide range of features and capabilities for collecting, analyzing, and sharing data. SurveyGizmo is another popular option that offers an easy-to-use interface and a wide range of features for designing, conducting, and analyzing surveys.

Multi-Channel Marketing

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Multi-Channel Marketing (MCM) is a feature of some market intelligence software tools that allows users to analyze and track their marketing campaigns across multiple channels. This can include online channels such as email, social media, websites, and mobile apps, as well as offline channels such as print ads, direct mailings, television commercials, and radio spots.

MCM can be beneficial for businesses because it allows them to see which marketing channels are most effective at reaching their target audiences and generating leads. It also helps businesses save time and money by eliminating the need to manually track campaign data from each individual channel. Additionally, MCM can help businesses identify opportunities for cross-channel promotion and optimize their overall marketing strategy.

However, there are also some drawbacks to using MCM features in market intelligence software tools. First of all, tracking campaign data across multiple channels can be time-consuming and complex. Additionally, not all software tools have robust MCM capabilities; some only offer basic reporting or lack key features such as A/B testing or multivariate analysis. 

Finally, while MCM can provide valuable insights into a business's marketing performance, it should not be used as the sole basis for making decisions about future campaigns — qualitative feedback from customers and other stakeholders should also be taken into account.

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Benefits of Multi-Channel Marketing

  • Reaches a larger number of potential customers and gathers more data points about them.
  • Can be tailored to the specific needs of each customer segment.
  • Allows for more frequent and personal interactions with customers.
  • Can improve brand awareness and customer loyalty.
  • Helps businesses make better decisions about product development, marketing campaigns, and sales strategies.
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Drawbacks of Multi-Channel Marketing

  • Can be expensive to implement and maintain.
  • May require hiring additional staff or using outside agencies.
  • May require significant changes to existing marketing, sales, and customer service processes.
  • Can create confusion for customers if not executed properly.
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Best market intelligence software for Multi-Channel Marketing

There is a variety of market intelligence software available for multi-channel marketing. Some common options include Google Analytics, Adobe Marketing, and Marketo Engage. Google Analytics provides insights into website traffic and can help identify which channels are most effective for reaching customers. 

Adobe Marketing provides a suite of tools to track customer behavior across multiple channels and create targeted marketing campaigns. Marketo Engage is a platform that helps marketers automate their multi-channel marketing efforts, including email, social media, and webinars.

Predictive Pricing Models

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Predictive Pricing Models is a feature that allows you to see how prices for certain products or services may change in the future. This can be useful for businesses who want to know whether they should buy now or wait until prices drop.

There are two main ways to use Predictive Pricing Models: price predictions and price comparisons. Price predictions show you how the price of a product is expected to change over time, while price comparisons let you compare the predicted prices of two or more products side-by-side.

Predictive Pricing Models can be helpful if you're trying to decide when to buy something, but there are some limitations to keep in mind. First, predictive models are only as good as the data they're based on, so their accuracy can vary depending on the quality of that data. 

Second, predicting future prices is an uncertain science at best, so take any predictions with a grain of salt. Finally, even if a prediction turns out to be correct, there's no guarantee that you'll actually get the item at that price - it could always sell out before then.

With all that said, Predictive Pricing Models can still be a valuable tool for market intelligence software users - just don't rely on it too heavily and remember to take its limitations into account.

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Benefits of Predictive Pricing Models

  • Helps businesses make informed decisions about their pricing strategies.
  • Allows businesses to track competitor pricing changes in real-time.
  • Helps businesses understand customer behavior and how it affects demand for their products or services.
  •  Enables businesses to optimize their pricing strategies based on data-driven insights.
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Drawbacks of Predictive Pricing Models

  • Predictive pricing models can be complex and time-consuming to build.
  • They require access to large amounts of data, which can be difficult or expensive to obtain.
  • Pricing models may not always accurately predict customer behavior.
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Best market intelligence software for Predictive Pricing Models

The best market intelligence software for Predictive Pricing Models should be able to provide you with data on your competitors’ prices, their product offerings, and their marketing strategies. It should also be able to give you insights into consumer behavior. All of this information will help you develop a pricing model that accurately predicts how much consumers are willing to pay for your products or services.

When it comes to finding the best market intelligence software for Predictive Pricing Models, there are a few things you should keep in mind. First, the software should be easy to use and understand. Second, it should offer comprehensive data coverage. And third, it should come with valuable features that can help you make better decisions about your business’s pricing strategy.

Examples of market intelligence software that meets these criteria include Market Intelligence by Salesforce, Tableau, and Zoho Reports. Salesforce’s software is particularly well-suited for predictive pricing models because it offers a wide range of data sources, including competitor data, customer surveys, and social media data. 

Tableau’s software is also easy to use and provides comprehensive data coverage. And Zoho Reports offers valuable features such as price elasticity analysis and price comparison tools.

Price Forecasting

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Price Forecasting features are a dime a dozen these days. But, do they really help you understand what's going on in the market? I've used several different software tools with this feature and here's my take.

The first thing you need to know is that most of these features are based on past data. That means they're not predicting the future, per se. They're just giving you an educated guess based on what's happened in the past. And while that can be helpful, it's not always accurate.

For example, let's say you use a Price Forecasting tool to predict how much your stock will be worth in six months. The tool looks at historical data and sees that your stock has gone up 10% every six months for the past two years. So, it predicts that your stock will go up 10% again in the next six months.

However, there are a lot of things that can happen between now and then that could affect the price of your stock - new competitors entering the market, changes in consumer demand, etc. So even though the prediction may be based on solid data, it's still just a best guess.

That being said, Price Forecasting features can be useful if used correctly (i.,e., as one piece of information among many). For example, if you're trying to decide whether or not to buy a stock, you might look at the company's financial history, recent news, analyst predictions, and price forecasts. This will give you a more complete picture of what's going on with the company and help you make a more informed decision.

So, if you're thinking about using a Price Forecasting tool for your market intelligence software, just remember that it's not perfect. But it can be helpful as long as you use it in conjunction with other information sources.

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Benefits of Price Forecasting

  • Helps understand customer needs and preferences.
  • Allows for better decision making in regards to pricing, product development and marketing strategies.
  • Helps identify opportunities and threats in the marketplace.
  • Provides a competitive advantage by allowing businesses to anticipate changes in the market.
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Drawbacks of Price Forecasting

  • Relies heavily on data which may not be accurate or representative of the entire market.
  • Can be costly and time-consuming to produce reliable forecasts.
  • There is always a degree of uncertainty associated with forecasting, no matter how good the models are.
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Best market intelligence software for Price Forecasting

The best market intelligence software for Price Forecasting should consider various factors such as market trends, competitor analysis, customer behavior, and past data to generate accurate price predictions. Some of the top market intelligence software for price forecasting are IBM SPSS Modeler, SAS Forecasting Server, Oracle Crystal Ball, and Minitab Forecasting.

IBM SPSS Modeler is a powerful market intelligence software that uses predictive analytics to generate accurate price predictions. It considers various factors such as market trends, competitor analysis, customer behavior, and past data to generate its predictions.

SAS Forecasting Server is another excellent market intelligence software that offers accurate price forecasts. It uses advanced statistical techniques to consider various factors and make precise predictions.

Oracle Crystal Ball is yet another top-rated market intelligence software that offers reliable price forecasting capabilities. It uses Monte Carlo simulations to account for different variables and produce accurate results. 

Minitab Forecasting is a simple but effective market intelligence software that can be used to generate reliable price forecasts. It employs regression analysis to identify relationships between different variables and make predictions accordingly.