Hayley Books

Senior Graphic Designer + DEIB Committee Ambassador at SalesLabX | Austin, Texas, United States

About Hayley Books

As a Senior Graphic Designer and DEIB Committee Ambassador at SalesLabX, I leverage my passion for illustration and graphic design to create compelling visual narratives that resonate with diverse audiences. My role involves designing marketing collateral that not only captivates but also converts, including conversion-optimized emails and responsive landing pages for high-profile clients like Canon, Apollo Global Management, and the Massachusetts Institute of Technology. This experience has honed my skills in typography, motion graphics, and Adobe Creative Suite, allowing me to produce visually striking content that aligns with strategic marketing goals.

Collaboration is at the heart of my work; I thrive in a fast-paced tech marketing startup environment where I partner with designers, developers, copywriters, and account coordinators. This synergy enables us to deliver innovative solutions that meet and anticipate client needs. My expertise in tools like Adobe XD and Pardot enhances our content marketing efforts, ensuring that every piece is not only aesthetically pleasing but also functional and effective in driving engagement.

In my role as a DEIB Committee Ambassador, I am committed to fostering an inclusive workplace culture that values diverse perspectives. This initiative allows me to apply my creative skills in ways that promote equity and representation within our design processes. By integrating DEIB principles into our projects, I aim to create designs that reflect the richness of our community and empower all individuals to see themselves represented in the work we produce. Ultimately, my goal is to make clients feel excited and empowered by their visual identity, transforming their ideas into impactful designs that stand out in today’s competitive landscape.

Hayley Books Work