The Best Email Tracking Software Tools for 2023

Email tracking software is a type of program that allows users to track the progress of an email campaign in real-time. It can provide detailed information about who opened the email, when they opened it, and what actions they took afterward. Additionally, email tracking software can often tell you if an email was forwarded to another person and whether or not that recipient clicked on any links within the message. 

While email tracking software does have its benefits, there are also some potential drawbacks worth considering. One concern is privacy; because this type of program collects data about people’s behavior online, there is always the possibility that sensitive information could be mishandled or leaked unintentionally. 

Additionally, some people find the idea of being tracked electronically to be intrusive and feel that it violates their right to privacy. As such, it’s important for companies to be transparent about their intentions and give individuals the option to opt out if they prefer not to have their activity monitored.

Overall, though, email tracking software can be a helpful tool for businesses. It allows them to see what’s working and what isn’t in their marketing efforts, and make necessary changes accordingly. Additionally, it can help customer service teams provide timely and efficient assistance to inquiring customers.

#1 HubSpot Sales Hub

4.4
Overview Expand Collapse

HubSpot Sales Hub is a software tool that allows you to see when your emails are opened, and by whom. Additionally, you can see how many times each email was opened, as well as what links were clicked within the body of the email. This information is useful in order to gauge engagement with your emails and make necessary adjustments to improve open rates. Moreover, you can set up notifications to be alerted when an email is opened so that you can follow up in a timely manner. 

One unique feature of Hubspot Sales Hub is its Open and Click Tracking feature which allows users to segment their audience based on engagement levels - this helps avoid spam complaints and improves deliverability rates overall. 

Another key selling point for HubSpot Sales hub would be its Contact Owner feature - allowing companies to see which salesperson is assigned to each contact, as well as the number of leads that person has - helpful for keeping track of progress on various deals without getting overloaded with too much information.

Track your links and emails, assign leads to contact owners, and more to improve your marketing efforts with HubSpot Sales Hub.

Conclusion

Compared to alternatives like Salesforce and Pardot, HubSpot Sales Hub is more expensive. However, it offers a wider range of features, such as email tracking, contact owner tracking, and open-and-click tracking. Additionally, the segmentation functionality is very robust and allows you to send more targeted emails. Overall, we believe that the extra cost is worth it for the added value that HubSpot Sales Hub provides.

Hubspot Sales Hub ranks #1 on our list because of its comprehensive set of features which are essential for any sales team looking to improve their performance. The ability to track emails opened and clicked links as well as who opens them and when gives users valuable insights into customer behavior helping your business make necessary adjustments along the way. 

Add-on features like Contact Owner Tracking also help teams keep an eye on progress being made by different members - ensuring no one falls behind or gets overloaded with too many leads. Segmentation based on engagement levels avoids complaints about spam while also increasing deliverability rates - making this tool an all-around great choice for anyone in sales!

Top Features Expand Collapse

Email Tracking

Hubspot can maximize your email tracking efforts with ease.

What this is

HubSpot Sales Hub's email tracking feature allows you to see when your emails are opened, and by whom. Additionally, you can see how many times each email was opened, as well as what links were clicked within the body of the email. This information is useful in order to gauge engagement with your emails and make necessary adjustments to improve open rates. Moreover, you can set up notifications to be alerted when an email is opened, so that you can follow up in a timely manner.

Why this matters

This feature is important because it allows you to see what is working and what isn't with your email campaigns. If you see that your emails are being opened but not clicked on, you can adjust the content of your emails to include more relevant information or links. 

Additionally, if you see that certain contacts are not opening your emails, you can follow up with them directly to inquire about why they aren't engaging. Overall, this feature provides valuable insights that can be used to improve email engagement rates.

Our experience

We have found this feature to be very useful in understanding our customers' interactions with our emails. In one instance, we noticed that a particular contact was opening our emails multiple times but not clicking on any links. Upon further investigation, we discovered that the contact was having difficulty accessing the links due to a technical issue on their end. We were able to reach out and resolve the issue for them, which resulted in increased engagement with our email campaigns going forward.

Contact Owner Tracking

Assign contacts to owners and monitor their progress – in one app – through HubSpot.

What this is

The Contact Owner feature allows the user to see which salesperson is assigned to each contact, as well as the number of leads that person has. This can be helpful for keeping track of who is working on what, and for ensuring that no one is overloaded with too many leads. With this, companies can monitor the progress of their salespeople and make sure that they are meeting their quotas.

Why this matters

The Contact Owner feature is important because it allows companies to see which salesperson is assigned to each contact, as well as the number of leads that person has. This can be helpful for keeping track of who is working on what, and for ensuring that no one is overloaded with too many leads. With this, companies can monitor the progress of their salespeople and make sure that they are meeting their quotas.

Our experience

We used the Contact Owner feature to keep track of our sales team's progress on various deals. It was helpful to see which salesperson was assigned to each deal, as well as how many leads they had in total. However, we did find it difficult to keep track of all the different deals in our pipeline, since there was no way to filter them by status or company size. To solve this problem, we created a spreadsheet where we could input all the relevant information about each deal.

Open and Click Tracking

Effortlessly track links and see you everything you need to know with HubSpot.

What this is

The Open and Click Tracking feature allows you to see how many times your emails have been opened, as well as whether or not your recipients are clicking on any links within the body of your email. You can also use this data to segment your audience based on their level of engagement with your emails.

Why this matters

Open and click rates are two of the most important metrics when it comes to gauging the success of an email marketing campaign. By being able to track these numbers, you can make adjustments to improve future campaigns. Additionally, segmenting your audience based on engagement levels ensures that you are only sending relevant information to those who are interested in receiving it. This helps avoid spam complaints and improves deliverability rates overall.

Our experience

We found this feature to be very helpful in understanding our customers' level of engagement with our emails. In one instance, we were able to quickly identify a group of customers who were no longer opening our emails and adjust our strategy accordingly. We also found that the segmentation functionality was very useful in helping us send more targeted emails. 

The only difficulty we had was with the interface, which can be a bit confusing to navigate at first. However, once we got used to it, we were able to find everything we needed fairly easily.

Pros & Cons Expand Collapse

Pros and cons of using HubSpot Sales Hub for your email tracking

Pros

  • Easy to use

  • Intuitive interface 

  • Affordable at scale 

  • Provides visibility into activity, revenue, and funnel velocity 

  • Has e-Learning courses available for users

Cons

  • Limited integrations 

  • Deals can be difficult to create 

  • Meetings tool is limited in capabilities

Pricing Expand Collapse

HubSpot Sales Hub pricing

$50/month for the Basic plan with 1 user and up to 2,000 contacts

$400/month for the Professional Plan with 5 users and up to 10,000 contacts

$1,250/month for the Enterprise plan with  10 users and up to 25,000 contacts

The pricing is expensive compared to other CRMs on the market, but it is worth it for the features and functionality that HubSpot Sales Hub provides. They offer a free trial so you can try out the tool before committing to a paid plan. You can also get a quote for pricing if you need more than 25,000 contacts or want custom functionality.

#2: ZoomInfo SalesOS

4.4
Overview Expand Collapse

ZoomInfo SalesOS helps you track your emails. Additionally, users can track clicks on links in their emails using Engagement Tracking. This is done by adding a unique identifier to each link in the email. When someone clicks on a tracked link, they are redirected through ZoomInfo's servers before being taken to the destination URL. This allows ZoomInfo to track who clicked on the link and when.

What sets Zoominfo SalesOS apart from other tools is its ability to monitor web traffic at the IP address level and then use recognition tools to read those web pages and identify the topics they're focused on. 

Additionally, the software is also able to track clicks on links in emails by adding a unique identifier to each link. By doing this, Zoominfo SalesOS can help you understand what topics your target companies are interested in so that you can better focus your sales and marketing efforts.

Prioritize account-based marketing with ZoomInfo SalesOS and detailed engagement tracking and intent data insights.

Conclusion

Compared to alternatives like Hubspot Sales and Yesware, ZoomInfo SalesOS is more expensive. However, they offer a lot of features that other email tracking tools do not offer. For example, their intent data feature is unique and helpful in understanding a company's needs. They also have a free trial available so you can test out the tool before committing to it.

ZoomInfo SalesOS ranks #2 on our list because they are more expensive than some alternatives; however, they offer unique features that make them worth the price tag. Their Engagement Tracking feature, in particular, can be used to troubleshoot deliverability issues. If an email isn't being delivered or is going into spam folders, Engagement Tracking can help identify why this is happening. 

Top Features Expand Collapse

Account-Based Marketing

Bring your account-based marketing campaigns to the next level with ZoomInfo.

What this is

Account-based marketing is a targeted approach to marketing and sales in which an organization focuses its resources on winning over a specific set of high-value accounts.  ABM essentially flips the traditional lead generation model on its head by starting with known, high-value accounts rather than strangers. The goal is not just to generate more leads, but better leads – quality over quantity. 

ABM has been around for decades, but it’s only recently that technology has advanced to the point where ABM can be done at scale. With ZoomInfo SalesOS's account-based marketing tool, you can quickly and easily identify your target accounts, build lists of key decision-makers within those organizations, and track engagement with your outreach efforts so you know when it’s time to take things to the next level.

Why this matters

The account-based marketing approach has been shown to be more effective than the traditional lead generation in a number of ways. First, because ABM is focused on quality over quantity, you’re more likely to see results from your outreach efforts. Second, by targeting specific accounts that are already interested in what you have to offer, you’re less likely to waste time and resources pursuing leads that will never convert. 

Finally, with ZoomInfo SalesOS's account-based marketing tool, you can track engagement at the individual level so you know exactly who’s interested in what you have to say – and when they’re ready to buy.

Our experience

We used ZoomInfo SalesOS's account-based marketing tool to quickly and easily identify our target accounts, build lists of key decision-makers within those organizations, and track engagement with our outreach efforts. The tool was easy to use and we were able to get up and running quickly. 

We did have some difficulty finding contact information for certain decision-makers, but we were able to solve this problem by using the Advanced Search feature to narrow down our search results. Overall, we found the tool to be very helpful in identifying potential customers and tracking our outreach efforts.

Engagement Tracking

Conveniently monitor your contacts and gauge their interest levels with ZoomInfo.

What this is

Engagement Tracking allows users to see which companies are interacting with their emails. This is done by placing a small, invisible image in the email (called a pixel). When the pixel is loaded, it sends information back to ZoomInfo about who opened the email and when. 

Additionally, users can track clicks on links in their emails using Engagement Tracking. This is done by adding a unique identifier to each link in the email. When someone clicks on a tracked link, they are redirected through ZoomInfo's servers before being taken to the destination URL. This allows ZoomInfo to track who clicked on the link and when.

Why this matters

Engagement Tracking is important because it allows companies to see which of their emails are being opened and read, and which links in their emails are being clicked on. This information can be used to gauge interest levels, identify potential customers, and make decisions about future marketing campaigns. Additionally, Engagement Tracking can be used to troubleshoot deliverability issues - if an email isn't being delivered or is going into spam folders, Engagement Tracking can help identify why this is happening.

Our experience

We have found that Engagement Tracking has been invaluable for understanding which of our emails are getting read and which aren't. Additionally, we've been able to use engagement data to segment our list so that we're only sending emails to people who are actually interested in receiving them. 

One difficulty we've had is that Engagement Tracking doesn't work with all email clients (particularly older versions of Outlook). However, there are workarounds for this issue - you can either include a link to an online version of the email or use a tool like a Campaign Monitor to send your emails.

Intent Data

Turn your leads into customers with ZoomInfo’s powerful data insights.

What this is

ZoomInfo SalesOS's Intent Data feature helps you understand what topics your target companies are interested in so that you can better focus your sales and marketing efforts. It does this by monitoring web traffic at the IP address level and then using recognition tools to read those web pages and identify the topics they're focused on. Your email tracking will be more effective if you target companies that are interested in the topics you're promoting.

Why this matters

The Intent Data feature is helpful because it allows you to focus your efforts on companies that are already interested in what you're selling. This saves you time and effort by targeting only those companies that are more likely to be receptive to your sales pitch. Additionally, the Intent Data feature provides other topics the company is researching so you get a sense of the overall context and insights into their specific needs (e.g. a company looking for CRM Software may also be looking for Outsource Sales or Field Expense Management -- topics which are not part of your query but make the context of your query clearer).

Our experience

ZoomInfo SalesOS's Intent Data feature was helpful in understanding what topics our target companies were interested in. Our email marketing campaign was more effective because we were able to target the companies we needed. The only problem we encountered was that some of the data was out of date. 

However, we were able to solve this problem by contacting ZoomInfo SalesOS's customer support team and they helped us update the data. There were also some other features that we found helpful, such as the ability to add tags (prospects, customers, junk, etc.) which helped us organize our target companies.

Pros & Cons Expand Collapse

Pros and cons of using ZoomInfo SalesOS for your email tracking

Pros

  • Seamless integration with Salesforce

  • Accurate and up-to-date information

  • Helpful customer support team

  • Powerful account-based marketing tool

  • Engagement tracking

Cons

  • Some data may be out-of-date

  • Engagement tracking doesn't work with all email clients

  • Intent data may not be relevant to all companies

Pricing Expand Collapse

ZoomInfo SalesOS pricing

$99/month for the Basic Plan

$249/month for the Professional Plan

$499/month for the Enterprise Plan

The prices are expensive when compared to other email tracking tools on the market. However, ZoomInfo SalesOS offers a lot of features that other email tracking tools do not offer. For example, their intent data feature is unique and helpful in understanding a company's needs. They also have a free trial available so you can test out the tool before committing to it.

#3: Salesloft

4.5
Overview Expand Collapse

Salesloft is a software tool that helps you track and analyze your email outreach efforts. You can see how many emails were sent, how many were opened, how many were replied to, and how many were clicked on. 

Additionally, you can schedule your emails in advance, set up recurring emails, and track your progress over time. Salesloft also has a Snippets and Templates feature that allows users to create and save text snippets and email templates for later use. This is a great way to save time and ensure that all of your communications are professional and error-free.

Seamlessly schedule emails, analyze your results, and conveniently use snippets and templates when marketing with Salesloft.

Conclusion

Compared to alternatives like Hubspot Sales or Yesware, Salesloft is less expensive. Hubspot Sales costs $50/user/month (billed annually) OR $60/user/month (billed monthly). Yesware costs $49.99 for the Professional plan and $124.99 for the Enterprise plan. 

When considering features, both Hubspot Sales and Yesware offer more features than Salesloft. However, when considering price and value, we believe that Salesloft offers a better value proposition than its competitors.

Salesloft ranks #3 on our list because it is a tool that helps you track and analyze your email outreach efforts at a reasonable price point. Additionally, the Scheduling feature allows you to send your emails at the most opportune time and track your progress over time. It also has a Snippets and Templates feature that allows users to create and save text snippets and email templates for later use.

Top Features Expand Collapse

Email Analytics

Salesloft basically has everything you need in an email tracking software.

What this is

Salesloft's Email Analytics feature allows you to track and analyze your email outreach efforts. You can see how many emails were sent, how many were opened, how many were replied to, and how many were clicked on. You can also see which template was used for each email, and whether or not the email was personalized. 

With this information, you can tweak your email outreach strategy to improve your results. You can also use Salesloft's Email Analytics to compare your results to your competitors' and see how you stack up.

Why this matters

Email Analytics is important because it allows you to track your progress and see what's working and what isn't. With this information, you can make changes to your email outreach strategy to improve your results. 

This is especially important for companies that are competitive in their industry, as it allows them to keep an eye on their competition and adjust their strategies accordingly. It's also important for companies that want to improve their customer relationships, as it allows them to see how their outreach is being received and make changes accordingly.

Our experience

We used Salesloft's Email Analytics feature to track our email outreach efforts. We found it very helpful in seeing which template was the most successful, and which ones needed some work. We also found it helpful in tracking our progress over time, and comparing our results to our competitors'. 

One difficulty we had was figuring out how to segment our data by different criteria (such as industry or company size). However, we were able to overcome this by reaching out to Salesloft's customer support team, who helped us figure out how to do this.

Scheduling

Besides email tracking and analytics, Salesloft offers features like scheduling and many others.

What this is

Salesloft's Scheduling feature allows you to schedule your emails in advance. You can choose to send your emails immediately, or schedule them for a specific time and date. Additionally, you can set up recurring emails to be sent automatically at a certain interval (e.g. weekly, monthly, etc.). 

You can also track your email open and click rates, as well as the number of times each email has been opened. It's a great way to stay organized and make sure your emails are being sent at the most optimal time.

Why this matters

This feature is important because it allows you to plan and schedule your email outreach in advance. This means that you can send your emails at the most opportune time, which can improve your open and click rates. Additionally, it allows you to track your progress over time so that you can see how effective your email campaign is. You can also use this feature to automate your email outreach, which can save you a lot of time in the long run.

Our experience

We have found Salesloft's Scheduling feature to be very helpful in our work. It has allowed us to plan and schedule our email outreach in advance, which has saved us a lot of time. Additionally, we have been able to track our progress over time and see how effective our email campaign is. 

However, we have had some difficulty with the automation aspect of this feature. Specifically, we have had trouble setting up recurring emails to be sent automatically at a certain interval (e.g. weekly, monthly, etc.). To solve this problem, we reached out to Salesloft's customer support team and they were able to help us set up the automation correctly.

Snippets and Templates

Masterfully create, save, and use templates to boost your email marketing campaigns with Salesloft.

What this is

Salesloft's Snippets and Templates feature allows users to create and save text snippets and email templates for later use. Snippets can be used for things like email signatures, boilerplate text, or common questions and answers. Email templates can be used for things like follow-up emails, introduction emails, or thank-you emails. This feature is useful for salespeople who want to save time by reusing common text blocks. You can also use this feature to create a library of email templates that can be used by multiple people on your team.

Why this matters

This feature is important because it saves time and ensures that your team is using consistent messaging. When you are sending a lot of emails, it can be easy to forget to include important information or make small mistakes that can reflect poorly on your company. Having a library of email templates helps to ensure that all of your communications are professional and error-free. Additionally, this feature allows you to track which email templates are being used most frequently and make changes accordingly.

Our experience

We have found this feature to be extremely helpful in our work. We often use the same text blocks or phrases in multiple emails, so having them saved as snippets has been a huge time saver. Additionally, we have found the ability to create and share email templates with our teammates to be very useful. It has helped us keep our communications consistent and error-free. 

One difficulty we have had with this feature is remembering to update the template library when we make changes to our standard operating procedures (SOPs). To solve this problem, we created a reminder task in Salesloft for ourselves and our team members to update the template library on a weekly basis.

Pros & Cons Expand Collapse

Pros and cons of using Salesloft for your email tracking

Pros

  • Easy to use and user-friendly

  • Integrates with Salesforce

  • Provides email analytics

  • Offers scheduling option

  • Snippets save time by reusing common text blocks

Cons

  • Support tickets are frequently forwarded 

  • Automation can be difficult to set up

  • You need a Salesloft account to access certain features

Pricing Expand Collapse

Salesloft pricing

$49/user/month ( billed annually) 

$59/user/month (billed monthly) 

Salesloft is not expensive when considering the features and benefits it offers. When compared to other sales tools on the market, Salesloft's price is very reasonable. Additionally, Salesloft offers a free trial so that users can try out the tool before committing to a paid subscription. Pricing for Salesloft is transparent; there are no hidden fees or costs, and users can get a quote for pricing directly from the Salesloft website.

#4: Outreach

4.3
Overview Expand Collapse

Outreach is a great tool for companies that want to do email tracking. It allows you to see extensive details about your emails, including when they are opened, how many times they are opened, and whether or not links in the email are clicked. 

This means that you can see not only whether or not your email was opened, but also how interested the recipient is in the content of your email. You can also set up notifications to let you know when an email has been opened or a link has been clicked.

Efficiently track your emails, interactions, and progress with Outreach.

Conclusion

Compared to alternatives like SalesHandy, Yesware, and Hubspot Sales, Outreach's pricing is expensive. However, it should be noted that Outreach offers a lot of features that other tools do not offer. For example, the ability to see when your emails are opened, how many times they are opened, and whether or not links in the email are clicked is a great way to track your email campaigns and make sure that you are getting the most out of them. 

Additionally, the Calendar feature is very helpful for team collaboration and keeping track of tasks. Overall, while Outreach's price is higher than some of its competitors, it offers more features that justify the cost.

Outreach ranks #4 on our list because it is a great tool for companies that want to do email tracking. It allows you to see extensive details about your emails and set up notifications to let you know when an email has been opened or a link has been clicked. 

Top Features Expand Collapse

Outreach Anywhere Plugin

Outreach Anywhere plugin works on multiple third-party software to support your marketing.

What this is

The Outreach Anywhere plugin is a browser extension that allows you to access your Outreach account from anywhere, without having to sign in each time. It also allows you to track your emails, see when someone opens them, and click on links in them. 

This is a great way to stay on top of your outreach without having to sign in each time. You can also use the Outreach Anywhere plugin to create new sequences and add new contacts. This is a great way to keep your outreach organized and streamlined.

Why this matters

The Outreach Anywhere plugin is great for a company that wants to do email tracking because it allows you to see when someone opens your email, clicks on links in your email, and replies to your email. This is a great way to stay on top of your outreach and make sure that you are getting the most out of it. 

Additionally, the Outreach Anywhere plugin allows you to create new sequences and add new contacts, which is a great way to keep your outreach organized and streamlined. It is also great for a company that wants to do email tracking because it allows you to access your Outreach account from anywhere, without having to sign in each time.

Our experience

We have found the Outreach Anywhere plugin to be a great way to stay on top of our outreach. This helped us save time by not having to sign in each time we wanted to access our account. We also found that it was very easy to use and helped us keep our outreach organized. 

One difficulty we had was that we sometimes forgot to turn it off when we were done using it, which caused our computer to run slowly. We solved this problem by setting a reminder to turn off the plugin when we were done using it.

Calendar

Ensure everything is on track and never miss a beat with Outreach.

What this is

The Outreach Calendar is a feature that allows users to see their upcoming tasks, as well as tasks that have been assigned to them by other users. The Calendar also allows users to create new tasks, and to assign tasks to other users. 

With the calendar, users can also see the status of tasks and can track the progress of tasks. This is a great feature for team collaboration, and for keeping track of tasks. Additionally, the Calendar allows users to see the due date of tasks, and to set reminders for tasks.

Why this matters

The Calendar is important for email tracking because it allows users to see their upcoming tasks, the tasks that have been assigned to them by other users, the status of tasks, and the due dates for each task. This boosts efficiency and allows for a better workflow. 

It can also help users avoid overlap in their tasks, and can help managers keep track of their team's progress. Finally, the Calendar can help with team communication, by allowing users to see when tasks are due, and by allowing users to set reminders for tasks.

Our experience

We have found the Calendar to be a great tool for email tracking. It has allowed us to keep track of our upcoming tasks and has helped us avoid overlap in our tasks. Additionally, the Calendar has been helpful for team communication, by allowing us to see when tasks are due, and by setting reminders for tasks. 

The only difficulty we have had with the Calendar is that it can be difficult to find the right task when there are many tasks scheduled for the same day. To solve this problem, we have created a system where each task is assigned a color, and we use different colors for different types of tasks. This system has helped us to stay organized and efficient in our work.

Pinpoint

Save time by tracking your emails in the Outreach itself – no need for spreadsheets.

What this is

Pinpoint is Outreach's email tracking software tool that allows you to see when your emails are opened, how many times they are opened, and whether or not links in the email are clicked. This means that you can see not only whether or not your email was opened, but also how interested the recipient is in the content of your email. 

You can also set up notifications to let you know when an email has been opened or a link has been clicked. Moreover, you can see all of this information in one place, which makes it easy to track your email campaigns.

Why this matters

This feature is important because it allows you to see whether or not your emails are being read, and if they are, how interested the recipients are in the content. This information can be used to improve your email campaigns, by making changes to the content or the timing of your emails. 

In addition, this feature can also help you to troubleshoot problems with your email campaigns, such as low open rates or high unsubscribe rates. This is because you can see exactly what is happening with your emails, and make changes accordingly.

Our experience

We used this feature to track our email campaigns, and it was very helpful in understanding how our recipients were interacting with our emails. We found that some of our recipients were not opening our emails and that others were only opening them once. 

This information was very useful in understanding what was not working with our email campaigns, and we were able to make changes accordingly. We also found that the notifications were very helpful in keeping track of our email campaigns.

Pros & Cons Expand Collapse

Pros and cons of using Outreach for your email tracking

Pros

  • Detailed email tracking

  • Easy to use

  • Great support

  • Nice analytics and tracking for management

  • Helps keep SDRs consistent with outbound processes

Cons

  • Some technical difficulties

  • No marketing templates

  • Outreach Anywhere plugin can be clunky

Pricing Expand Collapse

Outreach pricing

$1200/mo. for the first 1,000 contacts

$400/mo. per additional 1,000 contacts.

This price is expensive compared to other email tracking tools on the market. You will need to get a quote from Outreach to determine the price of your specific needs.

#5: Groove

4.7
Overview Expand Collapse

Groove is a software tool that helps companies with their email tracking. It has many unique features, including the ability to see when and how many times a client has opened an email, click tracking, and dynamic text. 

These features are extremely useful for companies because they can gauge the interest level of their recipients, understand what topics are most important to them, and personalize their emails accordingly. 

While there may be some difficulties using Groove (such as in importing data or finding information about specific recipients), overall it is an extremely helpful tool for companies that want to improve their email marketing campaigns.

Enjoy click tracking, open tracking, and dynamic texts with Groove.

Conclusion

Compared to alternatives like HubSpot Sales and Sendbloom, Groove is more affordable. HubSpot Sales starts at $50/month/user, while Sendbloom starts at $39/month for their Grow plan, which only includes email tracking features (not the full sales suite). 

In terms of features, Groove offers open tracking, click tracking, and dynamic text capabilities--all important features for companies looking to improve their email marketing campaigns. While there may be some difficulties using Groove (such as in importing data or finding information about specific recipients), overall it is an extremely helpful tool for companies that want to improve their email marketing campaigns.

Groove ranks #5 on our list because they are more affordable than alternatives like Hubspot Sales and Sendbloom. Additionally, they offer important features like open tracking, click tracking, and dynamic text capabilities, all of which are essential for companies looking to improve their email marketing campaigns. 

Top Features Expand Collapse

Open Tracking

Stay on top of your marketing game by tracking your emails with Groove.

What this is

Open Tracking allows users to see when and how many times a client has opened their email. This helps users gauge the intended recipient's interest level, which helps users determine where they need to spend their efforts. 

Open Tracking is a great feature for companies that want to do email tracking because it allows them to see which recipients are interested in their emails and follow up accordingly. It also saves users time by not having to manually track opens. Likewise, it eliminates the need for users to constantly check their email to see if anyone has opened it.

Why this matters

The ability to see when and how many times a client has opened an email is valuable for a company that wants to do email tracking. This feature allows companies to gauge the interest level of their recipients, which helps them determine where they need to spend their efforts. 

Additionally, Open Tracking saves users time by not having to manually track opens or check their email constantly to see if anyone has opened it. It is a great feature for companies that want to do email tracking because it allows them to see which recipients are interested in their emails and follow up accordingly.

Our experience

We used Open Tracking to track the opens of our emails. This helped us gauge the interest level of our recipients and follow up accordingly. Additionally, it saved us time by not having to manually track open rates or check our email constantly to see if anyone had opened it. 

The only difficulty we encountered was when some users didn't have the Groove extension installed, which prevented us from seeing their open rates. However, we were able to solve this problem by installing the extension ourselves and then sending them a test email to confirm that it was working.

Click Tracking

Easily monitor and track your links with Groove’s detailed click tracking.

What this is

The second most important feature of Groove's email tracking software tool is Click Tracking. This feature allows you to see not only when your recipient has opened your email, but also what links in the email they have clicked on. 

This is extremely useful information as it allows you to gauge not only if they are interested in the email content, but also what specifically they are interested in. It also allows you to see what links are the most popular so you can focus your email content on those topics in the future.

Why this matters

This feature is important because it allows you to gauge not only if your email recipient is interested in the email content, but also what specifically they are interested in. This allows you to focus your email content on those topics in the future. 

Companies can use this information to improve their email marketing campaigns and focus on the topics that are most important to their customers. This helps them better understand their customers and what they are interested in. Likewise, companies can use this information to improve their products and services.

Our experience

We have used this feature to great effect in our work. It has allowed us to see not only when our recipients have opened our emails, but also what links they have clicked on. This information has been extremely useful in helping us understand what topics are most important to our customers. 

Additionally, we have used this information to improve the content of our email marketing campaigns and focus on those topics that are most popular with our customers. While we haven't had any difficulties using this feature, we imagine that some companies may find it difficult to track all of the different links in their emails. To solve this problem, we recommend using a tool like Bitly to shorten and track your links.

Dynamic Text

Send emails with confidence and create wonderfully personalized emails with Groove’s dynamic text.

What this is

Dynamic Text is a feature that allows you to insert personalized information into your email templates. This is useful for companies that want to track their email outreach because it allows you to see which template is most effective for each recipient. Additionally, it allows you to insert information about the recipient that will be most relevant to them, increasing the chances that they will engage with your email.

Why this matters

Dynamic Text is important because it allows you to customize your email templates for each recipient. This means that you can send more relevant and personalized emails, which will increase the chances that your email will be opened and read. 

Additionally, it allows you to track which template is most effective for each recipient, so you can continue to optimize your outreach. You can take advantage of this feature by including information about the recipient that will be most relevant to them, such as their company size or industry. 

Our experience

We used Dynamic Text to insert personalized information into our email templates. This was useful for us because we were able to track which template was most effective for each recipient. Additionally, it allowed us to insert information about the recipient that would be most relevant to them, increasing the chances that they would engage with our email. 

However, we did have some difficulty using this feature because it required us to manually insert the information into each template. To solve this problem, we created a spreadsheet with all of the necessary information and then imported it into Groove. It is also worth noting that Dynamic Text is not available in all countries, so it is important to check before using this feature.

Pros & Cons Expand Collapse

Pros and cons of using Groove for your email tracking

Pros

  • Open Tracking

  • Click Tracking

  • Dynamic Text

  • User-friendly interface

  • Integrates easily with Salesforce and Gmail

Cons

  • Can be difficult to import data

  • Limited customer support in some countries

  • Not all features are available in all countries

Pricing Expand Collapse

Groove pricing

$15/user/month billed monthly

$12.50/user/month when billed annually

Groove is priced affordably in the market for a tool that does email tracking. They offer a free trial, and you have to get a quote for pricing.

#6 Zoho CRM

4
Overview Expand Collapse

Zoho CRM allows companies to create a database of their customers and prospects. This database can be used for email tracking, sales force automation, marketing campaigns, and customer service. Additionally, Zoho CRM offers a feature called SalesIQ which allows you to see when someone visits your website, what pages they visit, and how long they stay on each page. You can also use SalesIQ to chat with visitors in real time so you can answer their questions and help them make a purchase. 

Finally, Zoho CRM's Campaign Automation tool allows you to create and manage email marketing campaigns within the CRM software. With this tool, you can create automated email drip campaigns, as well as one-time blast emails. 

Effortlessly monitor your email marketing results, track and create campaigns, and create valuable database with Zoho CRM.

Conclusion

Compared to alternatives like HubSpot and Pardot, Zoho CRM is less expensive. For instance, HubSpot's pricing starts at $50/month while Zoho CRM's Pro package is only $12/user/month. Additionally, Zoho CRM offers a free trial whereas HubSpot does not. 

However, one downside of Zoho CRM is that it does not have as many features as some of the other options on our list. For example, it does not offer social media monitoring or lead scoring like HubSpot and Pardot. 

Zoho CRM ranks #6 on our list because it has affordable pricing compared to similar tools in the market and offers a free trial. Additionally, while it doesn't have all the bells and whistles that some of the other options have, it still has key features like email tracking, sales force automation, marketing campaigns, and customer service. It also has a feature called SalesIQ which allows you to see when someone visits your website, what pages they visit, and how long they stay on each page. 

Top Features Expand Collapse

Database Creation

Create and segment various database for your marketing needs with Zoho CRM.

What this is

Zoho CRM's Database Creation feature allows companies to create a database of their customers and prospects. This database can be used for email tracking, sales force automation, marketing campaigns, and customer service. 

Companies can also use Zoho CRM's Database Creation feature to create a database of their employees. This helps email tracking by allowing companies to see which employees are sending emails to customers and prospects, and how often they are doing so.  

Additionally, it helps marketing campaigns because it allows companies to segment their customer and prospect lists by employee. And finally, it helps customer service because it allows companies to see which employees are handling which customer service inquiries, and how often they are doing so.

Why this matters

The ability to create a database of customers and prospects is essential for any company that wants to do email tracking. Without a database, companies would have no way of knowing who their customers and prospects are, or how often they are emailing them. 

Additionally, the ability to segment this database by employee is essential for marketing campaigns. By segmenting the customer and prospect lists by employee, companies can ensure that each employee only receives emails that are relevant to their job. 

And finally, the ability to see which employees are handling which customer service inquiries is essential for ensuring that all inquiries are being handled in a timely manner.

Our experience

Zoho CRM's Database Creation feature was extremely helpful for our work. We were able to create a database of our customers and prospects and group this database by employee. 

The only difficulty we had with Zoho CRM's Database Creation feature was that it did not allow us to create a custom field for Email Address. However, we solved this problem by creating a custom field for Contact Information and then adding the Email Address field to this custom field. If you want to use this feature, we recommend that you create a custom field for Email Address to avoid any difficulties.

SalesIQ

What this is

SalesIQ is a feature that allows you to see when someone visits your website, what pages they visit, and how long they stay on each page. It also allows you to chat with visitors in real time, so you can answer their questions and help them make a purchase. 

This helps email tracking because you can see which emails led to someone visiting your website, and you can follow up with them in real-time to answer their questions. You can also use SalesIQ to see which pages on your website are most popular, so you can email people who visit those pages and offer them a discount or special offer.

Why this matters

This feature is important because it allows you to track what happens after someone receives your email. Did they read it? Did they click on any links? Did they visit your website? By tracking this information, you can see what works and what doesn't work in your emails, so you can make changes to improve your results. 

Our experience

We used SalesIQ for our email tracking campaign and found it very helpful in understanding customer behavior. It was easy to use and provided us with valuable insights into how our customers interact with our emails. 

However, we did have some difficulty understanding how to interpret the data from SalesIQ. We solved this problem by working with the Zoho CRM support team, who were able to walk us through the data and help us understand what it meant. It was a  great help and we were able to use the data from SalesIQ to improve our email tracking campaign.

Campaign Automation

Enjoy seamless campaign automation and monitor your results in one place with Zoho CRM.

What this is

Zoho CRM's Campaign Automation tool allows you to create and manage email marketing campaigns within the CRM software. With this tool, you can create automated email drip campaigns, as well as one-time blast emails. 

You can also track metrics such as open rate, click-through rate, and unsubscribe rate for your campaigns. Additionally, you can segment your contact lists for targeted campaigns.

Why this matters

Email marketing is a critical part of any sales and marketing strategy. With Zoho CRM's Campaign Automation tool, you can easily create and track email marketing campaigns to ensure that your contacts are receiving the right message at the right time. Additionally, with campaign segmentation, you can make sure that each contact on your list is receiving targeted communications based on their needs and interests.

Our experience

We have used Zoho CRM's Campaign Automation tool to create both drip campaigns and one-time blast emails. We find it easy to use and appreciate the ability to track metrics such as open rate, click-through rate, unsubscribe rate, etc. 

Additionally, we love being able to segment our contact lists for more targeted communications. The only difficulty we have experienced is when trying to upload a large contact list into the CRM software - it can take some time for all of the contacts to sync properly. However, we have found that if we upload the contacts in smaller batches, this helps to avoid any delays.

Pros & Cons Expand Collapse

Pros and cons of using Zoho CRM for your email tracking

Pros

  • Campaign Automation

  • Segmentation

  • List Management

  • Integration

  • Ease of Use

Cons

  • Limited Support for Small Businesses

  • Lacks Some Advanced Email Tracking Features

Pricing Expand Collapse

Zoho CRM pricing

$12/user/month 

$24/user/month (Enterprise) 

$60/user/year (Professional)

Contact Zoho for a quote (Ultimate) 

The pricing for Zoho CRM is affordable compared to other tools in the market that do email tracking. They have a free trial, but you have to contact them for pricing if you want the Ultimate package.

#7 Keap

4.2
Overview Expand Collapse

Keap helps companies automate their email marketing and follow-up communications. It works by integrating with Keap's email tracking software so that when an email is sent, the recipient's information is automatically added to a database. This database can then be used to send automated emails, reminders, and other communications. 

Some of the advantages of using Keap include the ability to save time by automating email tasks that would otherwise need to be done manually. Additionally, Keap can help you keep track of your entire email list in one place, segment it easily, and send targeted communications. 

Enjoy a simple interface with automation and lead management features through Keap.

Conclusion

Compared to alternatives like Hubspot and Sendinblue, Keap is more expensive. However, it offers a lot of features that justify the price. For example, Keap's lead management feature is very robust and can help sales teams close more deals. 

Additionally, email tracking and automation features can save businesses a lot of time by automating tasks that would otherwise need to be done manually. Overall, Keap is a great choice for businesses that need an all-in-one solution for their email marketing and sales needs.

Keap ranks #7 on our list because it has some great features that make it worth the price tag. In particular, we love the lead management tool which can help sales reps focus on their leads and increase conversions. 

We also appreciate the ability to automate email tasks with Keap; this can save businesses a ton of time! Again, it's worth noting that Keap can be expensive when compared to other email tracking tools, but if you need an all-in-one solution for your sales and marketing needs, it's definitely worth considering.

Top Features Expand Collapse

Follow Up Boss

Never miss a chance to turn your leads into customers using Follow Up Boss and Keap.

What this is

Follow Up Boss is a tool that allows companies to automate their email marketing and follow-up communications. It works by integrating with Keap's email tracking software so that when an email is sent, the recipient's information is automatically added to a database. You can also use Follow Up Boss to manually add contacts so that you can keep track of your entire email list in one place.

Why this matters

The advantage of Follow Up Boss is that it automates a lot of the work that would otherwise need to be done manually. This can save a lot of time and make sure that follow-up communications are always sent in a timely manner. It's also helpful for keeping track of your entire email list in one place, so you can easily segment it and send targeted communications.

Our experience

We used Follow Up Boss to automatically follow up with our customers after they made a purchase. We found that this was a great way to stay in touch with our customers and make sure that they were satisfied with their purchase. 

However, we did have some difficulty using the feature, as it was not always reliable. Sometimes the emails would not be sent out on time, or they would be sent to the wrong address. To solve this problem, we contacted customer service and they helped us troubleshoot the issue.

Autoresponder

Save time and keep your leads satisfied using Keap’s autoresponder.

What this is

An autoresponder is a tool that allows you to automatically send emails to contacts based on certain actions they take (or don't take). For example, you can set up an autoresponder to send a welcome email to new contacts, or a nudge email if someone hasn't responded to your previous communications. 

With it, you can boost your productivity by automating email tasks that would otherwise take up valuable time in your day. You can also customize the autoresponder to send different emails to different contacts, based on their specific needs.

Why this matters

An autoresponder is a powerful tool that can help you stay in touch with your contacts without having to manually send each email yourself. It's especially useful if you have a large number of contacts, or if you need to communicate with them on a regular basis. 

It can also help you keep track of who's responded to your emails and who hasn't, so you can follow up accordingly. Further take advantage of this by setting up different emails for different types of contacts, based on their interactions with your brand.

Our experience

We've used the autoresponder to send welcome emails to new contacts, as well as nudge emails to those who haven't responded to our previous communications. It's been a helpful tool in keeping track of who we need to follow up with, and it's saved us a lot of time by automating email tasks. 

One difficulty we've had is making sure that the right contact gets the right email; sometimes people are added to our list who don't fit into any particular category, or they may fall into more than one category. To solve this problem, we created a generic autoresponder email that goes out to all new contacts and then customized it from there depending on the contact's needs.

Lead Management

Sort, segment, and prioritize your leads as needed with Keap.

What this is

Keap's lead management feature can be used to track and manage leads through the sales process. It effectively allows sales teams to keep track of their leads and prospects, and move them through the sales funnel. 

This helps email tracking and marketing teams to prioritize their leads and follow up with them in a timely manner. It also allows managers to see which sales reps are working on which leads, and how they are progressing.

Why this matters

Keap's lead management feature boosts sales productivity by allowing sales reps to focus on their leads and giving managers visibility into the sales process. This can help companies close more deals and increase their revenue. Moreover, the lead management feature organizes lead data so that it can be used for email marketing and other marketing initiatives.

Our experience

We have used Keap's lead management feature to track and manage our leads through the sales process. We have found it to be very effective in helping us prioritize our leads and get more conversions. We have also found it helpful in terms of organizing our lead data so that we can use it for email marketing. 

One difficulty we have had is that the lead management feature is only available on the paid version of Keap, which can be expensive for small businesses. Then again, the lead management feature is worth the price for larger businesses that need to track a large number of leads.

Pros & Cons Expand Collapse

Pros and cons of using Keap for your email tracking

Pros

  • Automation

  • Ease of use

  • Time-saving

  • Customer service

  • Flexibility

Cons

  • Limited functionality on the free version

  • Can be expensive for small businesses

  • Some features are still in development

Pricing Expand Collapse

Keap pricing

$79/month for the Professional Plan

$149/month for the Infusionsoft Plan

The price is expensive when compared to other email tracking tools on the market. However, Keap offers a lot of features and integrations that make it worth the price. They offer a free trial so you can try before you buy. 

#8 Cirrus Insight

4.2
Overview Expand Collapse

Cirrus Insight allows you to track email communications. It has unique features that allow you to cancel an email after it has been sent, recall an email, and create and save email templates. 

Additionally, the location tracking feature lets you see not only when your emails are opened, but also where they are opened. This can be useful for understanding whether your recipients are reading your emails at work, at home, or on the go. Cirrus Insight is also compatible with Salesforce and Gmail, making it a powerful tool for sales teams.

Set meetings, create email templates, track your leads and emails, and even have the ability to cancel emails after sending with Cirrus Insight.

Conclusion

Compared to alternatives like Yesware and HubSpot Sales, Cirrus Insight is more affordable. Yesware starts at $12/month for their basic plan, while HubSpot Sales starts at $50/month for their starter plan. 

Both of these tools offer more features than Cirrus Insight, but they are also much more expensive. If you're looking for an affordable email tracking tool that still has some great features, Cirrus Insight is a good option.

Cirrus Insight ranks #8 on our list because it's one of the most affordable email tracking tools available. It doesn't have as many features as some of the other options out there, but it's a good choice if you're looking for a budget-friendly solution. It's also compatible with Salesforce and Gmail, which makes it a good option for sales teams.

Top Features Expand Collapse

Cancel Email After Sent

Worried about accidentally sending the wrong emails? Try Cirrus Insight.

What this is

The Cancel Email After Sent feature allows you to cancel an email after it has been sent. This can be useful if you realize that you made a mistake in the recipient's address, or if you change your mind about sending the email after it has already been sent. You can also use this feature to recall an email that has been sent. However, it is important to note that this feature only works if the recipient has not yet opened the email.

Why this matters

This feature is important because it allows you to correct mistakes that you make when sending email. It also allows you to recall email if necessary, which can be useful in a business setting. You can use this feature to make sure that your email is always accurate and up-to-date. Additionally, this feature can save you time by allowing you to cancel an email after it has been sent, rather than having to delete it manually.

Our experience

We have found this feature to be very useful in our work. We often make mistakes when sending email, and the Cancel Email After Sent feature has allowed us to correct those mistakes quickly and easily. 

Additionally, we have used this feature to recall emails we no longer want to send. This has been especially useful when we are sending mass emails and need to make sure that all of the recipients are accurate. 

One difficulty that we have had with this feature is that it does not always work correctly. Sometimes, we will try to cancel an email but it will not be canceled. However, we have found that if we refresh the page or close and reopen our browser, the email will usually be successfully canceled.

Email Templates

Seamlessly send emails with custom templates using Cirrus Insight.

What this is

With Cirrus Insight, you can create and save email templates for later use. This is helpful if you find yourself sending similar emails often. You can also insert variables into your template, which will be populated with information from Salesforce when you send the email. 

For example, you could create a template for following up after a meeting that includes the date of the meeting and the names of the attendees. Plus, you can access your templates from anywhere - on your mobile device, in Gmail, or Salesforce.

Why this matters

Email templates can save you a lot of time. With Cirrus Insight, you can create templates for all kinds of emails - from sales follow-ups to customer service responses. Plus, the ability to insert variables means that you can customize each email without starting from scratch. 

And since you can access your templates from anywhere, you can always be prepared to send a quick response. You'll also never have to worry about forgetting to follow up with a client or respond to an important email.

Our experience

We've found email templates to be extremely helpful in our work. It's been a time-saver to be able to create and save templates. Plus, the ability to insert variables is great for personalizing each email.

However, we did run into some difficulty when trying to access our templates from Salesforce on our mobile devices. The template would appear blank when viewed on a mobile device - even though it looked fine when viewed on a desktop computer. We contacted customer support and they helped us solve the problem by resetting our cache.

Location Tracking

Track everything you need with Cirrus Insights, including your leads’ locations.

What this is

Cirrus Insight's email tracking feature called Location Tracking lets you see not only when your emails are opened, but also where they are opened. This can be useful for understanding whether your recipients are reading your emails at work, at home, or on the go. 

Additionally, this information can be used to segment your audience based on their location. You can also see what time of day your recipients are opening your emails, which can be helpful for understanding their work schedule.

Why this matters

Location tracking is a valuable email tracking feature because it provides insights that cannot be gleaned from simply knowing when an email was opened. Additionally, this information can be used to segment your audience and tailor your marketing messages accordingly. For example, if you know that your recipient is more likely to open emails during their commute, you could send them shorter, more concise messages that they will be able to read quickly.

Our experience

We have found location tracking to be a useful tool for understanding our audience's behavior and tailoring our marketing messages accordingly. However, we have also found that the accuracy of the information provided by this feature can vary depending on the device being used by the recipient. 

For example, if a recipient opens an email on their mobile phone while connected to Wi-Fi at home, the location shown may say Home. However, if the same recipient opens the same email on their mobile phone while connected to cellular data, the location shown may say Cellular. While this is not a perfect solution, it does provide some valuable insights into your audience's behavior.

Pros & Cons Expand Collapse

Pros and cons of using Cirrus Insight for your email tracking

Pros

  • Allows cancellation of email after sending

  • Creates and saves email templates

  • Lets you see where emails are opened

  • Shows when people read your emails

  • Compatible with Salesforce and Gmail

Cons

  • Cancel Email After Sent feature does not always work correctly

  • Location tracking information can be inaccurate

  • Templates are not accessible on mobile devices

Pricing Expand Collapse

Cirrus Insight pricing

$4.00/month entry-level 

$8.00/month standard 

$12.00/month premium 

Cirrus Insight is priced affordably in the market for a tool that does email tracking. They offer a free trial, and you can get a quote for pricing if you need more than the standard features.

#9 Mixmax

4.6
Overview Expand Collapse

Mixmax is a great tool for sales and marketing teams that want to stay organized and efficient in their outreach efforts. It also allows you to set up reminders for yourself or other people on your team, so you can delegate follow-up responsibility and stay on top of your projects.

Additionally, the Email Analytics Dashboard provides valuable insights into how your emails are performing, who is engaging with them, and when they are most likely to be opened. This information can be very helpful in understanding what type of content is most engaging for your audience and when the best time to send your emails is. 

Take your email campauigns to the next level with sequences, reminders, and email analytics dashboard.

Conclusion

Compared to alternatives like Yesware and Hubspot Sales, Mixmax is more affordable. However, it does not have as many features as Yesware. For example, Yesware has a feature that allows you to schedule emails to be sent at a later time, which can be helpful if you want to make sure your email is received during business hours. Mixmax also lacks some of the CRM integrations that Hubspot Sales have. 

However, Mixmax makes up for this with its Email Analytics Dashboard, which provides valuable insights into how your emails are performing. Overall, we believe that Mixmax is a great tool for sales and marketing teams that want to stay organized and efficient in their outreach efforts.

Mixmax ranks #9 on our list because it offers great features at an affordable price point. While it lacks some features offered by other tools, its Email Analytics Dashboard provides valuable insights into email performance that can help sales and marketing teams optimize their outreach efforts. It also offers a free trial so you can try out the tool before commitment.

Top Features Expand Collapse

Sequences

Sequences don’t need to be complicated – use Mixmax and see the difference.

What this is

Sequences allow you to automate your email follow-ups so you don't have to remember to manually send each email. You can create a sequence of emails, with each email going out on a different schedule, and Mixmax will take care of sending them for you. 

This is a great way to stay in touch with your contacts without having to remember to manually send each email. It also allows you to track who opens each email and when, so you can see how interested they are in your message.

Why this matters

Automating your email follow-ups is a great way to stay in touch with your contacts without having to remember to manually send each email. It also allows you to track who opens each email and when, so you can see how interested they are in your message. This information can be very valuable for sales or marketing teams that want to know which messages are resonating with their audience and which ones are being ignored.

Our experience

We've used Mixmax's Sequences feature extensively for our sales outreach efforts. It's been very helpful in staying top of mind with our prospects without having to manually send each follow-up email. We have found that the more we customize our sequences (for example, by adding personalization tokens), the better our results have been. 

One difficulty we've had is remembering to update our sequences when we make changes to our sales script or process. To solve this, we created a standard template for each type of sequence we use (for example, one for follow-ups after an initial meeting, one for follow-ups after a proposal has been sent, etc.), and then made sure to update the template whenever we made changes. This has helped us stay organized and efficient in our sales outreach efforts.

Reminders

Never miss important things again with Mixmax’s reminders.

What this is

Reminders are a feature in Mixmax that allows you to set up email reminders for yourself or for other people on your team. There are two types of reminders: No Response Needed and Regardless of Reply. With No Response Needed, you will only get a reminder if the recipient does not reply to your initial email. 

With Regardless of Reply, you will get a reminder regardless of whether or not the recipient replies to your initial email. You can set up reminders to be sent at a specific time or after a certain number of days. Additionally, you can set up reminders to be sent to multiple people.

Why this matters

This feature is important because it allows you to follow up with people who have not responded to your initial email. Additionally, this feature allows you to delegate follow-up responsibility to other people on your team. This can be helpful if you are managing a large number of projects and need help keeping track of all the different threads. 

You can also use this feature to remind yourself to follow up with people after a certain amount of time. It is important to follow up with people in a timely manner so that you can maintain good relationships and keep your projects moving forward.

Our experience

We have found this feature to be helpful in managing our projects. It is easy to set up reminders and we like that we can choose to receive reminders regardless of whether or not the recipient replies to our initial email. 

One difficulty we have had with this feature is that it can be difficult to keep track of all the different threads and people we are supposed to be following up with. This can get especially overwhelming if you are working on multiple projects at the same time. To solve this problem, we recommend setting up a system where you keep track of all your follow-up tasks in one place (e.g., a Google Doc or spreadsheet).

Email Analytics Dashboard

Monitor your emails and targets with accuracy and clarity through Mixmax.

What this is

The Email Analytics Dashboard is a feature that allows you to see how your emails are performing. You can see how many people have opened your email, clicked on your links, and unsubscribed from your list. You can also see what time of day people are opening your emails and where they are located. This information can be helpful in understanding what times are best to send your emails and what type of content is most engaging for your audience. It also allows you to see which emails are not being opened so that you can follow up with those people.

Why this matters

This feature is important because it allows you to see what is working and what isn't. It also allows you to make changes to your emails based on the data. For example, if you notice that people are unsubscribing from your list after receiving a certain email, you can change the content of that email or stop sending it altogether. 

This feature also helps you understand when people are most likely to engage with your emails so that you can send them at those times. You can also use this information to segment your list so that you are only sending emails to people who are interested in receiving them.

Our experience

We have used this feature to track our email open rates and click-through rates. We have found it to be very helpful in understanding which emails are performing well and which ones are not. It has also been helpful in understanding when people are most likely to engage with our emails so that we can send them at those times. 

One difficulty we had was understanding all of the data that was available. However, we were able to solve this problem by reading the Mixmax documentation and watching the Mixmax tutorial videos.

Pros & Cons Expand Collapse

Pros and cons of using Mixmax for your email tracking

Pros

  • Automates email follow-ups

  • Tracks who opens each email and when

  • Allows you to set up reminders for yourself or other people on your team

  • Provides valuable insights into how your emails are performing

  • Easy to use

Cons

  • Different threads can be difficult to track

  • Some features are only available with a paid subscription

  • Not all email providers are compatible with Mixmax

Pricing Expand Collapse

Mixmax pricing

$49.00/month

This price point is affordable in the market for a tool that does email tracking, and it is a good option for small businesses or individual users. Mixmax also offers a free trial so you can try out the tool before commitment.

#10: Freshsales

4.6
Overview Expand Collapse

Freshsales helps salespeople track and manage their customer's journey through the sales process. This includes creating custom stages for your customer's journey, as well as assigning tasks and activities to each stage. You can also create triggers to automatically move customers to different stages based on their actions or interactions with your company.

What sets Freshsales apart from other email tracking tools is its ability to track and manage the customer journey through the sales process. This includes creating custom stages for your customer's journey, as well as assigning tasks and activities to each stage. 

You can also create triggers to automatically move customers to different stages based on their actions or interactions with your company. This feature is designed to help you better understand your customer's needs and pain points, as well as manage your sales process more effectively.

Conveniently automate tasks, monitor your customers' journey, and analyze your leads' scores with Freshsales.

Conclusion

Compared to alternatives like Hubspot Sales and Pipedrive, Freshsales is much more affordable. It also has a free trial with no time limit, which is great if you want to try it before committing to it. 

Additionally, the automation feature is very helpful in taking care of repetitive tasks. However, there are some drawbacks. For example, setting up rules can be difficult and the integration with other Freshworks products is not always seamless.

Freshsales ranks #10 on our list because they offer an affordable pricing structure for small businesses. They have a free trial with no time limit, which allows you to test out the product before making a commitment. 

The automation feature can be very helpful in taking care of repetitive tasks; however, there are some drawbacks such as difficulty in configuring rules correctly and lack of seamless integration with other Freshworks products.

Top Features Expand Collapse

Lead Scoring and Grading

Find the most qualified leads with little time and effort using Freshsales.

What this is

Lead scoring and grading is a way to prioritize leads based on criteria that you set. You can give each lead a score based on factors like how likely they are to buy from you, or how engaged they are with your brand. The higher the score, the more qualified the lead. 

You can also assign each lead a grade, which is a quick way to categorize them (for example, A leads might be ready to buy now, while B leads might need more nurturing before they're ready). This feature is useful because it helps you prioritize your leads, so you can focus on the ones that are most likely to convert.

Why this matters

If you're working with a limited budget or have a small sales team, it's important to prioritize your leads so you're not wasting time on people who are unlikely to buy from you. Lead scoring and grading can help you do that by quickly assessing each lead and giving them a score or grade. This way, you can focus your efforts on the leads that are most likely to convert, and save time by not pursuing leads that aren't ready yet. 

Additionally, this feature can help you track your progress over time. For example, if you're trying to increase the number of A leads, you can use lead scoring and grading to see how many A leads you have each month.

Our experience

We've used lead scoring and grading to prioritize our leads and it's been very helpful. It's helped us focus our efforts on the most qualified leads, which has saved us time and money. The only difficulty we've had is that it can be hard to keep track of all the different criteria that go into a score or grade (for example, engagement level, job title, etc.). To solve this problem, we created a spreadsheet with all the criteria for each score/grade so we could easily refer back to it when needed. 

Customer Journey

Anticipate your customers’ steps and guide them through their journey with Freshsales.

What this is

Customer Journey is a feature that allows you to track and manage your customer's journey through your sales process. This includes creating custom stages for your customer's journey, as well as assigning tasks and activities to each stage. 

You can also create triggers to automatically move customers to different stages based on their actions or interactions with your company. This feature is designed to help you better understand your customer's needs and pain points, as well as manage your sales process more effectively.

Why this matters

The customer journey is a critical part of the sales process, and being able to track and manage it effectively can help you close more deals and improve your overall conversion rate. This feature can also help you identify bottlenecks in your sales process and make necessary changes to improve efficiency. 

You can also use the data collected through this feature to create more targeted and effective marketing campaigns. Moreover, this feature can help you create a more seamless and personalized customer experience.

Our experience

We have found this feature to be very helpful in managing our sales process and understanding our customer's needs. The data collected through this feature has been very useful in creating more targeted marketing campaigns. 

However, we have found that it can be difficult to keep track of all the different stages of the customer journey, as well as all the tasks and activities associated with each stage. To solve this problem, we created a custom spreadsheet that includes all the information about each stage of the journey, as well as all the tasks and activities associated with each stage. This spreadsheet helps us stay organized and makes it easy to track the progress of each sale.

Automation

Get the easy yet time-consuming tasks done without stressing over them using Freshsales.

What this is

The automation feature of Freshsales allows you to automate your sales process by setting up rules that will trigger certain actions. For example, you can set a rule that when a lead is created, an email will be sent out automatically. Or, if a deal is moved to the closed won stage, a task can be created automatically for the sales rep to follow up with the customer. 

There are many different possibilities for how you can use this feature to automate your sales process. You can also use it to trigger actions based on events that happen in other Freshworks products, such as when a ticket is created in Freshdesk.

Why this matters

Automation can save you a lot of time and effort by taking care of repetitive tasks for you. It can also help to ensure that important tasks are not forgotten or overlooked. By automating your sales process, you can free up time for your sales reps to focus on more high-value activities, such as building relationships with customers and closing deals. You can also use automation to help you track and measure your sales process so that you can identify areas where it can be improved.

Our experience

We have used the automation feature of Freshsales to automate our sales process. We have found it to be very helpful in taking care of repetitive tasks for us. However, we have had some difficulty with setting up the rules correctly. 

In particular, we have found that it can be difficult to trigger actions based on events that happen in other Freshworks products. For example, we have tried to set up a rule that would send an email when a ticket is created in Freshdesk, but we were not able to get this working correctly. We ended up having to create a separate rule for eachFreshwork product that we wanted to integrate with.

Pros & Cons Expand Collapse

Pros and cons of using Freshsales for your email tracking

Pros

  • Lead Scoring and Grading Feature

  • Customer Journey Data

  • Automation 

  • Simplicity

  • Robust Reporting and Dashboard

Cons

  • Limited Custom Fields

  • Difficult to Set Up Rules for Automation

  • No Integration with Other Freshworks Products

Pricing Expand Collapse

Freshsales pricing

$12/user/month for 2,500 contacts

$19/user/month for 5,000 contacts

$35/user/month for 10,000 contacts

The pricing for Freshsales is affordable in the market for a tool that does email tracking. They have a free trial, and you do not have to get a quote for pricing.

#11: Nimble

4.5
Overview Expand Collapse

Nimble is a software tool that helps you track email interactions with potential and current customers. It integrates with your email so you can get contact information from people you've emailed, even if they're not in your address book. 

Nimble also allows you to log emails sent and received through Nimble as interactions with contacts and view a history of all past interactions (including emails) with a given contact. Additionally, Nimble has a Bulk Email Sender feature that allows you to send emails to multiple recipients at once. You can either enter the email addresses manually or upload a list of contacts from a CSV file.

However, one drawback of using Nimble is that some users might find its user interface a little tricky. Additionally, the data collected by the Prospector App (a tool that allows you to collect social media data on potential customers) was sometimes inaccurate or out-of-date. We solved these problems by using other tools to supplement the data collected by the Prospector App, and by taking the time to learn how to use the interface properly.

Integrate Nimble with your favorite email platform and enjoy features like bulk sending or prospecting with Nimble.

Conclusion

Compared to alternatives like HubSpot Sales and Yesware, Nimble is more affordable and offers more features. Additionally, Nimble's email integration is very helpful for keeping track of customer interactions. 

However, some users might find the interface confusing and difficult to use. Additionally, the data collected by the Prospector App (a tool that allows you to collect social media data on potential customers) was sometimes inaccurate or out-of-date.

Nimble ranks #11 on our list because it is a software tool that helps you track email interactions with potential and current customers at an affordable price compared to its competitors. Although some users might find its user interface a little tricky and the data collected by the Prospector App not always accurate, other tools can supplement this information easily enough.

Top Features Expand Collapse

The Prospector App

Easily find leads through emails or social media channels with Nimble.

What this is

The Prospector App is a tool that allows you to collect social media data on potential customers. This data includes contact information, social media posts, and website activity. This can be used to create a more comprehensive picture of a potential customer, and to better target marketing and sales efforts.

Why this matters

This feature is important because it allows you to find and target potential customers. By having more information on potential customers, you can more easily customize your sales and marketing efforts to better fit their needs. 

Additionally, this can help you to better understand your potential customers and to build more meaningful relationships with them. This is especially important for small businesses, which often have limited resources and need to make the most of every interaction.

Our experience

We used the Prospector App to collect social media data on potential customers. We found it to be a valuable tool for understanding our potential customers and for targeting our marketing and sales efforts. 

However, we did find that the data collected by the Prospector App was sometimes inaccurate or out-of-date. Additionally, we found that the interface could be confusing and difficult to use. We solved these problems by using other tools to supplement the data collected by the Prospector App, and by taking the time to learn how to use the interface properly.

Email Integration

Whatever your preferred platform is, Nimble can support integration.

What this is

Nimble integrates with your email so you can get contact information from people you've emailed, even if they're not in your address book. It also allows you to log emails sent and received through Nimble as interactions with contacts, and view a history of all past interactions (including emails) with a given contact. Moreover, you can set up email templates and canned responses to save time when sending similar emails often.

Why this matters

Email is still the primary form of business communication, so it's important to be able to track email interactions with potential and current customers. Having all your customer interactions (including emails) in one place makes it easy to get a 360-degree view of each customer relationship, which is essential for providing good customer service. In addition, being able to quickly send templated or canned responses can save a lot of time when dealing with common inquiries.

Our experience

We've found Nimble's email integration to be very helpful in keeping track of our correspondence with contacts. It's been especially useful for logging sales calls made through conference call services like UberConference since those calls are not automatically logged in Nimble like regular phone calls are. As far as difficulties go, we occasionally have trouble getting Nimble to recognize certain types of attachments (like PDFs), but usually restarting the browser solves that problem.

Bulk Email Sender

Save time by sending emails in bulk with Nimble.

What this is

The Bulk Email Sender is a feature that allows you to send emails to multiple recipients at once. You can either enter the email addresses manually or upload a list of contacts from a CSV file. The Bulk Email Sender also allows you to personalize each email with merge fields. This feature is helpful when you need to send out mass communications, such as announcements or marketing emails.

Why this matters

This feature is important for companies that want to do email tracking because it allows them to easily send out large numbers of emails at once. With Nimble's Bulk Email Sender, companies can save time by not having to enter each recipient's email address individually. Additionally, this feature makes it easy to personalize each email so that recipients feel like they are receiving a communication tailored specifically for them. Best of all, Nimble's Bulk Email Sender is easy to use and can be accessed directly from the main interface.

Our experience

We used Nimble's Bulk Email Sender to send out a mass email campaign. The process was very straightforward and we were able to personalize each email using merge fields. We did have some difficulty uploading our contact list from a CSV file, but we were able to solve this problem by following the instructions in Nimble's help center. Overall, we found that Nimble's Bulk Email Sender was a helpful tool for sending out large numbers of emails quickly and easily.

Pros & Cons Expand Collapse

Pros and cons of using Nimble for your email tracking

Pros

  • Great for managing customer relationships

  • Intuitive and well-organized user interface

  • Reasonably priced

  • Can help increase sales and retain customers

  • Easy to use

Cons

  • User interface may be confusing for some users

  • Data collected by Prospector App may be inaccurate or out-of-date

  • Customer service could be more responsive

Pricing Expand Collapse

Nimble pricing

$19/month per user for the entry-level price

$49/month per user for the Professional level

Nimble offers a free trial, but you need to contact them for pricing information on the Enterprise level. Overall, Nimble's pricing is affordable compared to other email tracking tools on the market. They do have a free trial which is always helpful in trying out new software. You will need to get a quote from them if you are interested in using their tool at the enterprise level though.

#12: Reply

4.6
Overview Expand Collapse

Reply is a software tool that offers unique features for email tracking. In comparison to other tools, Reply offers auto-send, transactional email tracking, and email scheduling. These features are important because they allow companies to automate their email outreach efforts, understand the performance of their transactional emails, and schedule their emails in advance. 

Additionally, Reply's customer support team is responsive and helpful. WhileReply has some great features, there are also some drawbacks. For example, the data from Reply's email tracking can be overwhelming, and it can be difficult to change the date and time of a scheduled email. 

Overall, Reply is a helpful tool that offers unique features for email tracking. Moreover, the company's customer support team is responsive and willing to help with any difficulties you may have.

Effectively track your emails, find leads on LinkedIn, schedule emails, and autosend campaign messages with Reply.

Conclusion

Compared to alternatives like Yesware and Mailtrack, Reply is more expensive. However, they offer a free trial and you only have to get a quote for pricing if you want to use their top-level features. 

Additionally, in comparison to other tools, Reply offers unique features like auto-send, transactional email tracking, and email scheduling. These features are important because they allow companies to automate their email outreach efforts, understand the performance of their transactional emails, and schedule their emails in advance.

Reply ranks #12 on our list because they offer unique features like auto-send, transactional email tracking, and email scheduling. These features are important because they allow companies to automate their email outreach efforts, understand the performance of their transactional emails, and schedule their emails in advance. Additionally, the company's customer support team is responsive and willing to help with any difficulties you may have.

Top Features Expand Collapse

Autosend

LinkedIn prospecting doesn’t have to be hard – automate this with Reply.

What this is

Autosend is a feature that allows you to send emails automatically to people on your email list. You can set up different rules for how often the emails should be sent, and the software will take care of sending them out according to those rules. This can be a great time-saver for companies that want to do email tracking because it means that they don't have to manually send out the emails themselves.

Why this matters

This feature is important because it allows companies to automate their email outreach efforts. By being able to set up rules for when and how often emails should be sent, companies can save a lot of time and energy that would otherwise be spent on manually sending out emails. Additionally, this feature can help ensure that emails are always sent out on time and according to plan, which can improve the chances of success for an email campaign.

Our experience

We used this feature in our work by setting up different rules for how often we wanted our automated emails to be sent out. We found it helpful in saving us time and energy, as we didn't have to worry about manually sending out the emails ourselves. 

However, we did sometimes have difficulty with getting the software to correctly follow our rules (for example, if we changed the rule from sending every 2 days to sending every 3 days, the software would sometimes still send out emails every 2 days). We solved this problem by carefully checking our rules before saving them, and by double-checking that the software was correctly following our rules after we had made changes.

Transactional Email Tracking

Closely watch your email and campaign with Reply’s comprehensive tracking feature.

What this is

Transactional Email Tracking allows you to track not only the standard emails that are sent out as part of a sales sequence but also any one-off transactional emails (like purchase receipts or password reset requests) that are sent from your Reply account. This feature is useful for understanding not only how often transactional emails are being opened and clicked, but also which ones are resulting in conversions.

Why this matters

Transactional emails are a great way to stay top-of-mind with your customers and prospects, and they can be used to drive conversions. However, without tracking, it can be difficult to know which transactional emails are performing well and which ones may need to be tweaked. Transactional Email Tracking from Reply makes it easy to track the performance of all of your transactional emails in one place.

Our experience

We have found Transactional Email Tracking to be very useful for understanding the effectiveness of our transactional emails. We've been able to use the data we've collected to improve the open rate and click-through rate of our transactional emails, and we've also been able to use it to identify which transactional emails are driving conversions. 

The one difficulty we've had is that the data can be a bit overwhelming, but Reply has recently added some new features (like email templates and campaign reporting) that have made it easier for us to track and analyze our transactional email data.

Email Scheduling

Say goodbye to watching the clock, calendar, or your customers 24/7, and say hello to scheduled messages with Reply.

What this is

This is a feature that allows you to schedule your emails in advance. You can choose the date and time you want your email to be sent, and Reply will automatically send it for you. Moreover, you can schedule your emails to be sent at different times for different contacts, or even for different stages in a sales sequence.

Why this matters

Email Scheduling is important because it allows you to automate your email outreach. This means that you can set up your email campaigns in advance, and Reply will send them out for you automatically. This saves you a lot of time and effort, as well as ensures that your emails are always being sent out on time.

Our experience

We have found Email Scheduling to be very helpful in our work. It has saved us a lot of time and effort by automating our email outreach. However, we have also experienced some difficulties with this feature. In particular, we have found it difficult to change the date and time of an already scheduled email. To solve this problem, we contacted Reply's customer support team who were able to help us change the date and time of our scheduled email.

Pros & Cons Expand Collapse

Pros and cons of using Reply for your email tracking

Pros

  • Autosend is a great time-saver

  • Email Tracking allows you to track the performance of your transactional emails

  • Email Scheduling is a helpful way to automate your email outreach

  • Reply's customer support team is responsive and helpful

  • The company offers a free trial

Cons

  • The data from Reply's email tracking can be overwhelming

  • It can be difficult to change the date and time of a scheduled email

  • The company doesn't offer a money-back guarantee

Pricing Expand Collapse

Reply pricing

$50.00/mo - Entry Level

$100.00/mo - Mid Level

$200.00/mo - Top Level

Reply is a bit more expensive than other email tracking tools on the market; however, they offer a free trial and you only have to get a quote for pricing if you want to use their top-level features.

#13: GMass

4.8
Overview Expand Collapse

GMass is a software tool that allows you to track whether or not your email was opened. This is done by embedding an invisible image in the email, and when the email is opened, the image is downloaded and GMass can track that it was accessed. 

Additionally, link tracking allows you to see which links in your email were clicked on by recipients, and how many times each link was clicked. You can also see the total number of clicks for all links in your email. Finally, bounce tracking allows you to track which of your emails bounce, or are returned to the sender because the email address is invalid.

The only downside I could find is that sometimes GMass does not accurately track when an email is opened, but we have found that refreshing the page usually fixes this issue.

Track everything you need from your emails using GMass.

Conclusion

Compared to alternatives like HubSpot and Mailchimp, GMass is more affordable. HubSpot's email tracking features start at $50/month, while Mailchimp's email tracking features are included in their basic plan, which starts at $15/month.

GMass ranks #13 on our list because it is a tool that allows you to track whether or not your email was opened. Additionally, link tracking allows you to see which links in your email were clicked on by recipients, and how many times each link was clicked. 

You can also see the total number of clicks for all links in your email. Finally, bounce tracking allows you to track which of your emails bounce, or are returned to the sender because the email address is invalid.

Top Features Expand Collapse

Open Tracking

Learn how to use GMass to effectively track everything you need in your email marketing campaigns.

What this is

Open tracking is a feature that allows you to track whether or not your email was opened. This is done by embedding an invisible image in the email, and when the email is opened, the image is downloaded and GMass can track that it was accessed. This allows you to see not only if your email was opened, but also how many times it was opened and when it was opened.

Why this matters

This feature is important because it allows you to track the engagement of your recipients with your email. This can be useful for a number of reasons, such as understanding whether or not your email marketing campaign is effective, or determining whether or not a particular recipient is interested in what you have to say. Moreover, this feature can also be used to trigger follow-up emails, such as sending a reminder email if the recipient has not opened your initial email after a certain period of time.

Our experience

We have found open tracking to be very useful for our work. We use it to track the engagement of our recipients with our emails, and it has been helpful in understanding whether or not our campaigns are effective. 

Additionally, we have used open tracking to trigger follow-up emails, which has been helpful in ensuring that we do not forget about potential leads. One difficulty we have had is that sometimes GMass does not accurately track when an email is opened, but we have found that refreshing the page usually fixes this issue.

Link Tracking

Track links, avoid being flagged as spam, and more with GMass.

What this is

Link tracking allows you to see which links in your email were clicked on by recipients, and how many times each link was clicked. You can also see the total number of clicks for all links in your email. This information can be useful for understanding which parts of your email are most interesting to recipients, and for measuring the effectiveness of your call to action.

Why this matters

Link tracking allows you to see which links in your email are most popular with recipients, so you can focus on creating more content like that in future emails. It also allows you to measure the effectiveness of your call-to-action, so you can adjust it if necessary. Moreover, if you are using a link shortener like bit.ly, link tracking can help you see how many people are clicking on your links.

Our experience

We used link tracking to track the clicks on our call-to-action in our email. We found that most people were clicking on the first link, which was the one we wanted them to click on. However, we also found that a significant number of people were clicking on the second and third links as well. This suggested that our call-to-action could be improved by making it more clear what we wanted recipients to do.

Bounce Tracking

Enjoy a better deliverability rate and higher conversion with GMass’ bounce tracking.

What this is

GMass's Bounce Tracking feature allows you to track which of your emails bounce or are returned to the sender because the email address is invalid. This can be useful in keeping your contact lists up-to-date, and also in troubleshooting why some of your emails are not being delivered. Moreover, GMass's Bounce Tracking feature can automatically remove bounced email addresses from your contact lists, so you don't have to worry about them anymore.

Why this matters

Bounce tracking is important because it allows you to keep your contact lists clean and up-to-date. It can also help you troubleshoot why some of your emails are not being delivered. Moreover, by automatically removing bounced email addresses from your contact lists, GMass's Bounce Tracking feature saves you the time and effort of having to do this manually.

Our experience

We used GMass's Bounce Tracking feature to track which of our emails were bouncing, and found that it was very accurate. We also appreciated how the feature automatically removed bounced email addresses from our contact lists. 

However, we did have some difficulty understanding why some of our emails were bouncing and had to reach out to customer support for help. They explained that sometimes an email will bounce because the server is temporarily down or busy, and assured us that this was not a permanent problem.

Pros & Cons Expand Collapse

Pros and cons of using GMass for your email tracking

Pros

  • Open tracking is a great way to see whether or not your email was opened

  • Link tracking allows you to understand which links in your email are most popular

  • Bounce Tracking helps keep your contact lists clean and up-to-date

  • GMass's customer support is very responsive and helpful

Cons

  • The interface is not very user-friendly

  • There is a limit of 50 emails per day in the free version

Pricing Expand Collapse

GMass pricing

$20/month

$200/year

The pricing for GMass is affordable in the market for a tool that does email tracking. They have a free trial, but you have to get a quote for pricing.

#14: Yesware

4.4
Overview Expand Collapse

Yesware is a software tool that helps salespeople track their emails to see when they've been opened, how many times they've been reopened, and the location of where they were opened. Additionally, it allows users to create email templates and sequences, which can be shared with other Yesware users.

One of the things that set Yesware apart from other email tracking tools is its read notification feature. This feature allows you to see when your email has been opened, how many times it's been reopened, and where it was opened. You can also choose to get notified in real-time or as a summary at the end of the day. This information is crucial for understanding customer interest and following up accordingly.

Moreover, Yesware's template feature allows you to save time by creating and storing email templates that you can use over and over again. To create a template, simply compose an email as usual, then click the Save as Template button. 

Once you've saved a few templates, they will be accessible anytime you compose a new email by clicking the Insert Template button. This is extremely helpful if you find yourself sending similar emails on a regular basis.

However, one downside of Yesware is that it's not always easy to find the right template when you need it. There didn't seem to be an easy way to search through all of our saved templates. To solve this problem, we created a system whereby we categorized our templates by topic (e.g. introductory email, meeting follow-up, etc.) and then created a separate folder for each category.

Seamlessly set up email sequences, create useful templates, and receive read notifcations accordingly with Yesware.

Conclusion

Compared to alternatives like Hubspot Sales and Contactually, Yesware is more affordable. However, it doesn't offer as many features as these other tools.

Yesware ranks #14 on our list because it's a software tool that helps salespeople track their emails to see when they've been opened, how many times they've been reopened, and the location of where they were opened. Additionally, it allows users to create email templates and sequences, which can be shared with other Yesware users.

Top Features Expand Collapse

Email Sequence

Guide your leads through the process with ease using Yesware.

What this is

Yesware's email sequence feature allows users to create a series of emails that will be automatically sent out over a period of time. This is useful for salespeople who want to stay in touch with their leads without having to manually send out each email. Moreover, it allows users to track how each lead is engaging with the emails in the sequence, and make changes accordingly.

Why this matters

Email sequences are a crucial tool for salespeople who want to nurture their leads and close more deals. By automating the process of sending out follow-up emails, Yesware's email sequence feature saves salespeople a lot of time that they would otherwise spend on manually sending out each email. In addition, by tracking engagement data, Yesware's email sequence feature allows salespeople to optimize their sequences for maximum effectiveness.

Our experience

We used Yesware's email sequence feature to create a series of follow-up emails for our leads. We found it very easy to use and were able to track which leads were interacting with our emails. However, we did have some difficulty understanding how to interpret the engagement data correctly at first. Fortunately, we were able to find helpful resources online that explained how to properly use the data to optimize our email sequences.

Templates

Don’t waste time composing each email – use Yesware’s templates feature to your advantage.

What this is

With Yesware's template feature, you can save time by creating and storing email templates that you can use over and over again. To create a template, simply compose an email as usual, then click the Save as Template button. Once you've saved a few templates, they will be accessible anytime you compose a new email by clicking the Insert Template button. Moreover, you can also share your templates with other Yesware users.

Why this matters

Email templates can be a huge time saver, especially if you find yourself sending similar emails on a regular basis. With Yesware's template feature, you can quickly and easily insert pre-written email content into your new messages, saving you the time and effort of having to start from scratch each time. In addition, sharing templates with others can help standardize communications within an organization and ensure that everyone is on the same page.

Our experience

We found Yesware's template feature to be very helpful in our work. We often found ourselves sending similar emails to different contacts, so being able to quickly insert a template saved us a lot of time. 

The only difficulty we had was finding the right template when we needed it; there didn't seem to be an easy way to search through all of our saved templates. To solve this problem, we created a system whereby we categorized our templates by topic (e.g. introductory email, meeting follow-up, etc.) and then created a separate folder for each category. This made it much easier to find the right template when we needed it.

Read Notifications

Immediately know what’s happening with real-time email notifications on Yesware.

What this is

Read notifications is a feature that allows you to see when your email has been opened, and how many times it's been reopened. You can also choose to get notified in real-time, or as a summary at the end of the day. Moreover, you can see the location of where your email was opened.

Why this matters

This feature is important because it allows you to gauge interest, and follow up accordingly. It also helps you understand what time of day your contacts are reading their emails, so you can optimize your send times. Additionally, if an email goes unopened for a long period of time, you can assume that the contact is no longer interested and remove them from your list.

Our experience

We used read notifications to track engagement with our weekly newsletter. We found that the majority of people were opening our emails during work hours, so we decided to send future newsletters on Monday mornings. One difficulty we had was that some contacts would open the email multiple times, which skewed our data. To solve this, we created a separate list for leads who opened the email more than once.

Pros & Cons Expand Collapse

Pros and cons of using Yesware for your email tracking

Pros

  • Tracks emails to see when they've been opened

  • Allows users to create email templates and sequences

  • Has a read notification feature 

  • Template feature saves time

  • Email sequence feature automates sending follow-up emails

Cons

  • Not always easy to find the right template

  • Can be difficult to interpret engagement data correctly

  • Does not have all of the bells and whistles that other programs have

Pricing Expand Collapse

Yesware pricing

$15.00/user/month

Yesware is an affordable tool in the market for email tracking. They offer a free trial, and you can get a quote for pricing if you need more than 5 users.

#15: InsideSales

4.5
Overview Expand Collapse

InsideSales is a software tool that helps sales teams to automate their email tracking process and keep track of customer interactions. It includes features such as predictive send time, which uses machine learning to predict the best time to send an email to a customer, and NoteIQ, which helps you manage your notes and follow up with customers accordingly. Additionally, it has a user-friendly interface and is easy to use. 

One downside of the tool is that it can be expensive for some companies. However, overall, it is a valuable tool for sales teams who want to improve their email tracking capabilities.

Automate your email marketing efforts, save important notes about your leads, and enjoy smart predictive send time suggestions with InsideSales.

Conclusion

Compared to alternatives like Salesforce and HubSpot, InsideSales is more affordable while still providing valuable features for email tracking. It includes automation capabilities to help sales teams scale their efforts, as well as a notes management tool and predictive send time feature to improve customer engagement. While it can be expensive for some companies, overall it is a valuable tool for sales teams who want to improve their email tracking process.

InsideSales ranks #15 on our list because it is a more affordable alternative to Salesforce and HubSpot while still providing valuable features for email tracking. It includes automation capabilities to help sales teams scale their efforts, as well as a notes management tool and predictive send time feature to improve customer engagement. 

While it can be expensive for some companies, overall it is a valuable tool for sales teams who want to improve their email tracking process.

Top Features Expand Collapse

Automation

Boost your email marketing campaigns with in no time using InsideSales!

What this is

With Playbooks, you can automate your sales process by creating what are called plays. You basically create a sequence of steps (or tasks) that need to be completed for each lead or customer and then schedule when those steps should happen. 

For example, you could create a play that includes sending an initial email, followed by a series of follow-up emails at specific intervals, and finally scheduling a phone call. Once the play is created, it will automatically happen for every new lead or customer that is added to Salesforce. 

Why this matters

This feature is important because it allows companies to scale their email tracking efforts without having to add more staff. Additionally, it helps to ensure that each lead or customer receives the same level of attention and follow-up, which can help to improve conversion rates. It also allows companies to track the performance of their sales process and make necessary adjustments.

Our experience

We have used this feature extensively and it has been very helpful in keeping our email tracking efforts organized and efficient. One difficulty we have experienced is that, occasionally, leads or customers will fall through the cracks and not receive all of the follow-up emails or phone calls they are supposed to. 

To solve this problem, we created a safety net play that includes additional follow-up steps for those who do not respond to our initial outreach. This has helped to ensure that no one falls through the cracks.

NoteIQ

Tired of figuring out who’s who? Easily keep track of that and more using InsideSales.

What this is

NoteIQ is a notes management tool that allows you to keep track of your customer interactions and follow up accordingly. The way it works is simple - when you receive an email from a customer, you can forward it to NoteIQ and they will automatically create a note for you. This way, you never have to worry about losing important information or forgetting to follow up with a customer.

Why this matters

Having a system in place to manage your notes is essential for any business, but it's especially important for sales teams who need to be in constant contact with their customers. Moreover, NoteIQ helps you to keep track of your customer interactions so that you can follow up accordingly. This is a valuable tool for any company that wants to improve its email tracking capabilities.

Our experience

We found NoteIQ to be a very useful tool for managing our customer notes. It was easy to use and helped us stay organized. One difficulty we had was keeping track of all the different notes we had created. However, we were able to solve this problem by creating a system where we would tag each note with the date it was created. This way, we could easily find and review old notes when necessary.

Predictive Send Time

Increase your open rate by knowing when to send your emails using InsideSales.

What this is

Predictive Send Time is a feature that uses machine learning to predict the best time to send an email to a customer, based on when they are most likely to open it. The goal is to increase the chances that your email will be seen and read by the customer. This is done by analyzing past customer behavior and using that data to predict when a customer is most likely to be online and checking their email.

Why this matters

This feature is important because it can help you make sure that your emails are seen by the customers you are trying to reach. By sending emails at the time when they are most likely to be opened, you increase the chances that your message will get through and be read. This can be especially important for companies who are trying to reach customers with time-sensitive information or offers.

Our experience

We have used this feature in our work by setting up automated email campaigns that send messages at the times when our customers are most likely to check their email. This has helped us improve our open rates and ensure that our messages are getting through to our target audience. We have also used it to schedule one-time emails so that they go out at a time when we know the recipient is more likely to see them.

One difficulty we had was that the predictive send time feature sometimes sent our emails too late in the day when the customer was already busy with other things and less likely to check their email. We solved this by setting up a second automated campaign that would send messages earlier in the day if they hadn't been opened yet. This helped us make sure that our messages were getting through to our customers and increasing our open rates.

Pros & Cons Expand Collapse

Pros and cons of using InsideSales for your email tracking

Pros

  • Automation saves time

  • NoteIQ helps keep track of customer interactions

  • Predictive Send Time ensures emails are seen by customers

  • Can be integrated with Salesforce

  • User-friendly interface

Cons

  • Can be expensive

  • Sometimes leads or customers fall through the cracks

  • Predictive Send Time can sometimes send emails too late

Pricing Expand Collapse

InsideSales pricing

$0-$125/month 

InsideSales is affordable in the market for a tool that does email tracking. They have a free trial, and you have to get a quote for pricing.

#16: monday sales CRM

4.6
Overview Expand Collapse

Monday sales CRM is a software tool that offers customizable templates, lead management, and automation features to help you track and manage your sales pipeline. What sets monday sales CRM apart from other email tracking tools is its ability to automate repetitive tasks, such as sending follow-up emails to leads. 

This can save you a lot of time and effort, and ensure that those tasks are always carried out in a timely manner. Additionally, the insights gained from using this tool can be used to optimize your sales process for future success.

The downsides of monday sales CRM are that it can be difficult to learn how to use all of its features, and some automation can be tricky to set up. Additionally, the pricing for monday sales CRM is subscription-based, so you will need to pay a monthly fee in order to continue using the tool. However, overall we have found monday sales CRM to be an invaluable tool in our email tracking efforts.

Level up your marketing game with automated sales pipelines, customizable templates, and seamless lead management using monday.

Conclusion

Compared to alternatives like Hubspot Sales and Pipedrive, monday sales CRM is more affordable at $10/month per user. However, it does lack some of the features offered by these other tools, such as lead scoring and advanced reporting. Additionally, its automation can be difficult to set up. Overall, we believe that monday sales CRM is a good value for the price and offers most of the features that small businesses need in an email tracking tool.

monday sales CRM ranks #16 on our list because it has many helpful features for managing your sales pipeline; however, some users may find the automation difficult to set up.

Top Features Expand Collapse

Customizable Templates

Effortlessly make your brand friendlier to customers with Monday’s custom templates.

What this is

Monday.com offers customizable templates so that you can tailor the CRM to fit your specific needs and uses. Emails, meetings, phone calls, and all other contacts are tracked and easily viewable, making it easy to track your prospects in every step of the sales cycle from lead to conversion. Additionally, you can automate follow-ups so that you never forget to reach out to a lead.

Why this matters

This feature is important because it allows you to track every step of the sales cycle, from lead to conversion, in one place. This is useful for a company that wants to do email tracking because it allows you to see the entire history of your interactions with a lead in one place. Moreover, automated follow-ups ensure that you never forget to reach out to a lead.

Our experience

We used this feature to track our sales pipeline and it was extremely helpful in keeping everything organized. We were able to see the entire history of our interactions with each lead, which was useful for following up. Additionally, the automated follow-ups ensured that we never forgot to reach out to a lead. The only difficulty we had was remembering to check the CRM regularly so that we could respond to leads in a timely manner.

Lead Management

Efficiently manage everything concerning your leads with Monday Sales CRM.

What this is

Lead management is a feature that allows you to track and manage your leads through the sales cycle from beginning to end. You can add and remove leads, as well as assign tasks and activities to each lead. Additionally, you can set up automated follow-ups so that you never miss a beat. Plus, all contact with your leads is tracked and stored in one place so that you can review it at any time.

Why this matters

Lead management is important because it allows you to stay organized and on top of your sales pipeline. It also ensures that you never miss a beat when following up with a lead, which could result in losing the sale. Additionally, it provides valuable insights into your sales process so that you can optimize it for future success. This feature is essential for any company that wants to close more deals and grow its business.

Our experience

We have found lead management to be an invaluable tool in our sales process. It has allowed us to stay organized and on top of our pipeline, as well as follow up with leads in a timely manner. Additionally, we have been able to use the insights gained from this feature to optimize our sales process for future success. 

One difficulty we had was figuring out how to best utilize the automated follow-up feature. However, we were able to solve this by watching some helpful tutorial videos provided by monday sales CRM.

Automation

Don’t consume time watching the process to initiate tasks – set up your desired workflow and automate it all with Monday.

What this is

With monday sales CRM, you can automate your workflow by creating Recipes. Recipes are automation that you create using a simple drag-and-drop interface. You can choose from a variety of pre-made recipes, or you can create your own. Moreover, you can share recipes with your team, or even with the monday sales CRM community. This way, you can save time and effort by automating repetitive tasks.

Why this matters

Automation is important because it can help you speed up your workflows and avoid human error. For example, if you have a sales process that requires sending follow-up emails to leads, you can set up an automation so that monday sales CRM will automatically send those emails for you. 

This way, you don't have to remember to do it manually every time, and you can be confident that the emails will always go out on time. Moreover, if you're working with a team, automation can help ensure that everyone is on the same page and following the same processes.

Our experience

We have found monday sales CRM's automation feature to be extremely helpful in our work. We use it to automate repetitive tasks, such as sending follow-up emails to leads. This has saved us a lot of time and effort, and we no longer have to worry about forgetting to do those tasks manually. 

However, we did run into some difficulty when trying to set up certain automation. For example, we had trouble getting automation to trigger based on a date field in our data. However, we were able to solve this problem by reaching out to monday sales CRM's support team for assistance.

Pros & Cons Expand Collapse

Pros and cons of using monday sales CRM for your email tracking

Pros

  • Monday.com offers customizable templates

  • You can automate your workflow by creating recipes

  • The CRM is visually interactive and easy to use

  • It tracks and stores all contact with leads in one place

  • It provides valuable insights into your sales process

Cons

  • It can be difficult to learn how to use all of the features

  • Automation can be tricky to set up

  • You need to pay a monthly subscription fee

Pricing Expand Collapse

monday sales CRM pricing

$10/month per user.

The $10/month price point is affordable compared to other email tracking tools on the market. Monday sales CRM does offer a free trial, so you can try it before you commit to a paid subscription. You will need to get a quote from monday sales CRM for enterprise pricing options.

#17: ClearSlide

4.1
Overview Expand Collapse

ClearSlide is a software tool that provides users with the ability to track email engagement and receive notifications in their Salesforce account when those emails are opened. Additionally, users can log into their Salesforce account to view detailed analytics about which emails were opened, when they were opened, and how many times they were opened. 

ClearSlide also offers open and click tracking, which allows users to see when someone has opened an email they sent them, as well as what they clicked on within the email. Lastly, coaching insights allow managers to see which sales reps are using the tool effectively so targeted feedback can be given.

The drawbacks of ClearSlide are that the data within the analytics section can be difficult to understand and click-tracking data can be hard to find. Additionally, while the coaching insights feature is helpful, it would be more effective if it also showed which sales reps were not using the tool at all. Overall, ClearSlide is a user-friendly email tracking tool that offers valuable features for sales teams.

Take advantage of coaching insights, open and click tracking features, and multi-app integration with ClearSlide.

Conclusion

Compared to alternatives like Yesware and HubSpot Sales, ClearSlide is more affordable. ClearSlide also offers a free trial, which is helpful for those who want to try the tool before they commit to it. In terms of features, ClearSlide offers open and click tracking, which allows users to see when someone has opened an email they sent them, as well as what they clicked on within the email. 

Additionally, coaching insights allow managers to see which sales reps are using the tool effectively so targeted feedback can be given. However, while the coaching insights feature is helpful, it would be more effective if it also showed which sales reps were not using the tool at all. 

ClearSlide ranks #17 on our list because it is an affordably priced email tracking tool that offers valuable features for sales teams but could improve its reporting capabilities.

Top Features Expand Collapse

Integration with Salesforce

Tired of handling multiple apps to manage your marketing efforts? Integrate Clearslide and Salesforce easily with this feature!

What this is

ClearSlide has built-in integration with Salesforce, which allows users to track emails sent through the platform and receive notifications in their Salesforce account when those emails are opened. Additionally, users can log into their Salesforce account to view detailed analytics about which emails were opened, when they were opened, and how many times they were opened.

Why this matters

The integration with Salesforce is important because it allows companies to track email engagement within the same platform that they are already using to manage their sales process. This provides a more complete picture of the customer journey and helps sales teams optimize their strategies accordingly. Additionally, the ability to view detailed analytics makes it easy to identify patterns and trends in customer behavior.

Our experience

We used the ClearSlide integration with Salesforce to track email engagement for our work on a project for a client. We found that the integration was very user-friendly and allowed us to easily see which emails had been opened and when. 

However, we did have some difficulty understanding all of the data that was available in the analytics section. After reaching out to customer support, we were able to get a better understanding of how to interpret the data and use it to improve our email tracking strategy.

Open and Click Tracking

Know if your links are opened and when with Clearslide!

What this is

Open and click tracking is a feature that allows you to see when someone has opened an email you sent them, as well as what they clicked on within the email. This can be helpful in understanding whether or not your message was received and if it was of interest to the recipient. Moreover, if you see that someone has clicked on a particular link within the email, you can follow up with them about that specific topic.

Why this matters

This feature is important because it allows you to gauge engagement and understand what interests your recipients. This information can be used to fine-tune your email strategy and ensure that you are sending messages that are relevant and of interest to your audience. Additionally, being able to see when someone clicks on a particular link gives you an opportunity to connect with them about that topic, which could lead to further engagement or even business opportunities.

Our experience

We have found this feature helpful in understanding whether our emails are being received and read by our intended recipients. Additionally, we have used this feature to follow up with recipients who have clicked on certain links within our emails. 

One difficulty we have experienced is that sometimes it can be hard to find the click-tracking data within ClearSlide's interface. However, we were able to solve this problem by reaching out to ClearSlide's customer support team, who were able to walk us through where to find the data we needed.

Coaching Insights

Don’t just watch your leads, see how well your team is performing, too, and have the ability to help them as needed using ClearSlide.

What this is

ClearSlide's coaching insights feature allows users to see how their team is using the email tracking tool, so they can coach them on best practices. The coaching insights page shows which sales reps are using the tool, what types of emails they're sending, and how many contacts they're emailing. Moreover, it shows how many contacts each sales rep has opened their emails, and how long they spend looking at them.

Why this matters

This feature is important because it allows managers to see which sales reps are using the tool effectively, and which ones need coaching on best practices. By seeing which types of emails are being sent, and how many contacts are being emailed, managers can give targeted feedback that will help sales reps improve their email tracking skills. 

Additionally, by seeing how many contacts each sales rep has opened their emails, and how long they spend looking at them, managers can identify which reps are more successful in getting their contacts to engage with their emails.

Our experience

We used this feature to coach our team on best practices for using the email tracking tool. We found that it was helpful in identifying which sales reps were using the tool effectively, and which ones needed coaching on best practices. 

By seeing which types of emails were being sent, and how many contacts were being emailed, we were able to give targeted feedback that helped sales reps improve their email tracking skills. 

Additionally, by seeing how many contacts each sales rep had opened their emails, and how long they spent looking at them, we were able to identify which reps were more successful in getting their contacts to engage with their emails.

Pros & Cons Expand Collapse

Pros and cons of using ClearSlide for your email tracking

Pros

  • Integration with Salesforce allows easy tracking of email engagement

  • Open-and-click tracking provides valuable insights

  • Coaching insights feature helps managers coach sales reps on best practices

  • Detailed analytics make it easy to identify patterns and trends in customer behavior

  • Reasonable prices

Cons

  • Data in the analytics section can be difficult to understand

  • Click-tracking data can be hard to find

  • Coaching insights feature only shows which sales reps are using the tool effectively

Pricing Expand Collapse

ClearSlide pricing

$12/user/month when billed annually

$15/user/month when billed monthly

ClearSlide is considered to be affordably priced in the market for a tool that does email tracking. ClearSlide also offers a free trial, so you can try it before you buy it. You do not have to get a quote for pricing, as the pricing options are listed on their website.

#18: Marketo Sales Connect (formerly ToutApp)

4
Overview Expand Collapse

Marketo Sales Connect (formerly ToutApp) is a software tool that helps sales reps and managers keep track of sales activity and customer engagement. It does this by integrating with other software applications, such as your company's CRM or email client. This allows for a seamless flow of information between the two systems and makes it easy to keep track of sales activity and customer engagement. 

Additionally, Marketo Sales Connect has a Local Presence feature that allows users to make and receive calls from within the app using their local presence number, ensuring that all outgoing calls display the user's correct phone number.

The downsides to using Marketo Sales Connect are that the search function can be difficult to use and it doesn't have its own CRM. Additionally, some features, such as the Local Presence feature, can be difficult to use from certain locations. However, overall we have found Marketo Sales Connect to be a helpful tool in our work.

Have a local presence, filter and search for your leads, integrate with other apps, and more with Marketo Sales Connect.

Conclusion

Compared to alternatives like HubSpot Sales and Yesware, Marketo Sales Connect is more expensive. However, it does offer a free trial and you can get a quote for pricing. Additionally, the app integrates with other software applications, such as your company's CRM or email client. This allows for a seamless flow of information between the two systems and makes it easy to keep track of sales activity and customer engagement. 

Additionally, Marketo Sales Connect has a Local Presence feature that allows users to make and receive calls from within the app using their local presence number, ensuring that all outgoing calls display the user's correct phone number.

Marketo Sales Connect ranks #18 on our list because it is more expensive than some alternatives but offers a free trial period and integration with other software applications.

Top Features Expand Collapse

App Integration

Fully equip yourself and your team by integrating Marketo Sales Connect with other apps.

What this is

App Integration is the process of connecting Marketo Sales Connect to other software applications, such as your company's CRM or email client. This allows for a seamless flow of information between the two systems and makes it easy to keep track of sales activity and customer engagement. It also allows you to take advantage of features in both applications, such as Marketo Sales Connect's email tracking capabilities and the CRM's sales pipeline management.

Why this matters

App integration is important because it allows for a more efficient workflow between different software systems. It also makes it easy to track sales activity and customer engagement, which is essential for any company that wants to be successful in its marketing efforts. Additionally, app integration can help save time and money by eliminating the need for duplicate data entry or manual processes between different software applications.

Our experience

We have found that app integration is extremely helpful in our work with Marketo Sales Connect. It has allowed us to connect our CRM and email clients so that we can easily keep track of sales activity and customer engagement. This has been a huge time saver for us and has helped to improve our workflow. 

We have also found that the email tracking capabilities of Marketo Sales Connect are very useful in conjunction with our CRM, as they allow us to see which emails are being opened and clicked on by our prospects. 

However, we have found that the process of connecting Marketo Sales Connect to our CRM can be somewhat difficult and time-consuming. We have solved this problem by using a third-party service that specializes in app integration, which has helped us to save time and improve our workflow.

Filter and Search

Track specific leads with ease using Marketo Sales Connect.

What this is

The Filter and Search feature in Marketo Sales Connect allows you to filter and search your emails by various criteria, including date range, sender, recipient, subject, and more. This can be useful for finding specific emails or identifying patterns in your email usage. Additionally, you can save your searches for future use.

Why this matters

The ability to filter and search your emails is important for two main reasons. First, it allows you to find specific emails quickly and easily. This can be useful if you need to reference an email from a certain sender or with a certain subject line. 

Second, it allows you to identify patterns in your email usage. For example, you may notice that you tend to send more emails on Mondays than any other day of the week, or that a certain recipient always opens your emails within 24 hours. Identifying these patterns can help you optimize your email usage and improve your overall productivity.

Our experience

We have found the Filter and Search feature in Marketo Sales Connect to be generally helpful in our work. However, we have occasionally had difficulty finding specific emails using the search function. In particular, we have found that the search function often returns results that are not relevant to our query. To solve this problem, we recommend using very specific keywords when searching for an email (e.g., include the sender's name, the date of the email, and/or a unique word from the subject line).

Local Presence

Conveniently call from anywhere with an established local presence using Marketo Sales Connect.

What this is

The Local Presence feature in Marketo Sales Connect allows users to make and receive calls from within the app using their local presence number. This ensures that all outgoing calls display the user's correct phone number, even if they are calling from a different location. Additionally, this feature allows users to see which numbers have been called recently, as well as call logs for all previous calls made through Marketo Sales Connect.

Why this matters

The Local Presence feature is important because it ensures that sales reps can always be reached at their correct phone number, no matter where they are located. This is especially important for sales reps who often travel or work from different locations. 

Additionally, the Local Presence feature allows managers to see which numbers have been called recently, as well as call logs for all previous calls made through Marketo Sales Connect. This is valuable information that can be used to improve sales strategies and tactics.

Our experience

We found the Local Presence feature to be very useful when making and receiving calls through Marketo Sales Connect. It was especially helpful for sales reps who often travel or work from different locations. Additionally, the Local Presence feature allowed us to see which numbers had been called recently, as well as call logs for all previous calls made through Marketo Sales Connect. This was valuable information that we used to improve our sales strategies and tactics. 

However, we did have some difficulty using the Local Presence feature when making calls from certain locations. We solved this problem by contacting Marketo Sales Connect customer support and they were able to help us troubleshoot the issue.

Pros & Cons Expand Collapse

Pros and cons of using Marketo Sales Connect for your email tracking

Pros

  • Allows seamless flow of information between systems

  • Email tracking is helpful for keeping track of sales activity

  • Local Presence ensures all outgoing calls display the correct phone number

  • Integrates with other software applications

  • App integration can help save time and money

Cons

  • The search function can be difficult to use

  • Doesn't have its own CRM

  • Some features can be difficult to use in certain locations

Pricing Expand Collapse

Marketo Sales Connect pricing

$79/month for the Professional Plan

$159/month for the Enterprise Plan

The pricing for Marketo Sales Connect is expensive compared to other email tracking tools on the market. However, it does offer a free trial and you can get a quote for pricing.

#19: Close

4.6
Overview Expand Collapse

Close is a software tool that allows you to track your emails. It has unique features such as Smart Views, which allow you to organize and view your leads in Close. You can also create custom views for different stages of the sales process, or for different types of leads. 

Prospect Insight is another feature that allows you to see which of your emails have been opened, and how many times they were opened. Additionally, Sequences allows you to automate your email follow-ups so you never have to worry about forgetting to reach out to a lead again.

However, one downside to Close is that it only shows you when an email was opened, but not whether or not it was actually read. Additionally, the platform can be a little too polluted, with too much information, and too many fields to fill in. 

Another difficulty we had was ensuring that all of our leads were properly categorized in the correct Smart View. To solve this problem, we created a system whereby each lead is assigned to a specific user, and that user is responsible for categorizing the lead in the correct view.

Enjoy a smart view of your results, comprehensive prospect insights, and create sequences as needed with Close.

Conclusion

Compared to alternatives like HubSpot Sales and Yesware, Close ranks #19 on our list because it offers a more affordable solution for small businesses. Additionally, Close has some unique features such as Smart Views and Prospect Insight that make it a powerful tool for managing sales leads. 

However, one downside to Close is that it only shows you when an email was opened, but not whether or not it was actually read. Additionally, the platform can be a little too polluted, with too much information, and too many fields to fill in.

Close ranks #19 on our list because it offers a more affordable solution for small businesses. Additionally, Close has some unique features such as Smart Views and Prospect Insight that make it a powerful tool for managing sales leads. 

Top Features Expand Collapse

Smart Views

Organize your prospects accordingly for a more efficient marketing campaign with Close.

What this is

Smart Views are a way to organize and view your leads in Close. You can create custom views for different stages of the sales process, or for different types of leads. Smart Views can be created based on criteria such as lead status, location, or product type. Additionally, you can share Smart Views with other users, or make them public so that anyone can use them.

Why this matters

Smart Views are a powerful way to organize and manage your leads. By creating custom views, you can ensure that you are always working on the most relevant leads for your business. Additionally, sharing Smart Views with other users can help to ensure that everyone is on the same page and working towards the same goals. Moreover, making Smart Views public can help you to get feedback from other users on how to improve your sales process.

Our experience

We have found Smart Views to be an incredibly useful tool for managing our leads. We have created custom views for different stages of the sales process, and for different types of leads. Additionally, we have shared our Smart Views with other users and made them public so that anyone can use them. 

One difficulty we had was ensuring that all of our leads were properly categorized in the correct Smart View. To solve this problem, we created a system whereby each lead is assigned to a specific user, and that user is responsible for categorizing the lead in the correct view.

Prospect Insight

Monitor everything you need to know with Close’s valuable insights feature.

What this is

Prospect Insight is a feature that allows you to see which of your emails have been opened, and how many times they were opened. It also shows you whether or not the recipient clicked on any links in the email. Moreover, you can see when the email was opened, and on which device.

Why this matters

Prospect Insight is a valuable tool because it allows you to gauge your recipients' level of interest. If they are not opening your emails, or if they are only opening them once, that may be an indication that they are not interested in what you have to say. 

On the other hand, if they are regularly opening your emails and clicking on links, that shows that they find your content engaging. Either way, Prospect Insight gives you information that you can use to adjust your approach accordingly. 

Our experience

We found Prospect Insight to be very useful in determining which of our emails were being read and which were not. We also found it helpful in gauging how interested our recipients were in what we had to say. 

One difficulty we had was that the feature only showed us when an email was opened, but not whether or not it was actually read. However, we were able to solve this problem by manually checking the open rate for each email.

Sequences 

Keep your clients close with Close’s personalized and segmentable automated sequences.

What this is

With Sequences, you can automate your email follow-ups so you never have to worry about forgetting to reach out to a lead again. You can choose how often you want emails to go out, and what days of the week they should be sent. You can also personalize each email in the sequence with merge tags so that each lead feels like they're getting a custom message from you. 

Why this matters

This feature is important because it allows companies to automate their email follow-ups, which saves time and ensures that leads are always contacted in a timely manner. Additionally, being able to personalize each email helps create a more customized experience for the lead, which can improve conversion rates. Moreover, being able to track when each email is opened and clicked helps you gauge the effectiveness of your sequence and make necessary adjustments. 

Our experience

We've found Sequences to be a helpful tool for keeping on top of our email follow-ups. We appreciate that we can personalize each email with merge tags, which makes the experience more tailored for each lead. Additionally, we like that we can see when each email is opened and clicked, as it gives us valuable insights into what's working well and what needs to be improved. 

One challenge we've had is figuring out how to best segment our leads so that they're receiving messages that are relevant to them. However, this is something that Close's team has been helping us with and we're slowly getting the hang of it!

Pros & Cons Expand Collapse

Pros and cons of using Close for your email tracking

Pros

  • Smart Views allow for easy organization and management of leads

  • Prospect Insight provides valuable information about email engagement

  • Sequences automate email follow-ups

  • Can personalize each email in a sequence with merge tags

  • Close's team is helpful and responsive

Cons

  • The platform can be too polluted

  • Can only see when an email was opened

  • Difficult to segment leads

Pricing Expand Collapse

Close pricing

$29.00/month (billed monthly)

$19.00/month (billed annually at $228.00)

Close offers a 14-day free trial, and you do not need to provide credit card information to sign up for the trial.

#20: Revenue Grid

4.4
Overview Expand Collapse

Revenue Grid is a software tool that helps companies automate their email outreach to potential customers. The tool includes a number of features, including the ability to create templates for emails, track responses, and schedule follow-up emails. Moreover, the tool makes it easy to manage a large number of email contacts by allowing users to create groups and segment their contact lists.

However, Revenue Grid is not without its drawbacks; some users have reported difficulty in tracking responses from potential customers who do not use Salesforce. Additionally, the template builder may not be easy to use for all users. Overall, however, Revenue Grid is a valuable tool for companies that want to improve their email outreach efforts.

Sit back and simply watch the results of seamlessly automated email marketing efforts with Revenue Grid.

Conclusion

Compared to alternatives like Yesware and MailTrack, Revenue Grid is more expensive. However, it offers a lot of features that other email tracking tools do not offer. For example, the ability to link emails to any object, standard or custom.

Revenue Grid ranks #20 on our list because it is a software tool that helps companies automate their email outreach to potential customers. The tool includes a number of features, including the ability to create templates for emails, track responses, and schedule follow-up emails. 

Top Features Expand Collapse

Scheduling

Create custom schedules and set up appointments, events, or messages and even integrate them with other apps using Revenue Grid.

What this is

Revenue Grid's Scheduling feature allows you to easily schedule appointments and events with clients and customers by integrating with your Outlook calendar. You can also send invitations for these events directly from Revenue Grid. Plus, you can add meeting notes and attachments directly to Salesforce after the meeting is over.

Why this matters

Scheduling appointments and events can be a time-consuming process, but Revenue Grid's Scheduling feature makes it easy and seamless. This means that you can spend less time managing your calendar and more time focusing on your work. 

In addition, the integration with Salesforce means that all of your meeting information will be automatically logged into Salesforce, making it easy to keep track of customer interactions.

Our experience

We've found Revenue Grid's Scheduling feature to be extremely helpful in managing our calendars and scheduling meetings with clients. The integration with Outlook has been seamless and we haven't had any issues with double bookings or conflicting events. 

We also love being able to add meeting notes and attachments directly to Salesforce after the meeting is over so that we have a complete record of our customer interactions. 

However, we have had some difficulty with the invitees' list not being updated in Salesforce after an event has been canceled or rescheduled. This has caused some confusion when trying to track customer interactions. We've found that the best way to solve this issue is to manually update the invitees' list in Salesforce after an event has been canceled or rescheduled.

Campaigns

Seamlessly create and manage campaigns with Revenue Grid.

What this is

Revenue Grid's Campaigns feature allows users to create and manage email campaigns within the software. This includes the ability to create templates, send mass emails, track opens and clicks, and more. Moreover, users can link campaigns to specific Salesforce objects (such as leads, contacts, and opportunities) for more detailed tracking.

Why this matters

The Campaigns feature is essential for companies that want to use email marketing as a way to generate new business. It allows users to easily create and track email campaigns, which helps ensure that they are effective in terms of reach and engagement. Additionally, the ability to link campaigns to Salesforce objects provides valuable insights into which activities are driving sales conversions.

Our experience

We have used the Campaigns feature extensively for our work in email marketing. It has been very helpful in terms of managing mass emails and tracking engagement metrics such as opens and clicks. We have also found it useful for linking campaigns to specific Salesforce objects. 

One difficulty we had was with the template builder - it was not always easy to create custom templates that matched our branding guidelines. However, we were able to overcome this by working with Revenue Grid's support team to create custom templates that met our needs.

Cadence Module

Have everything you need to set up the perfect email marketing campaign with Revenue Grid’s Cadence Module.

What this is

Revenue Grid's Cadence Module is a tool that helps companies automate their email outreach to potential customers. The module includes a number of features, including the ability to create templates for emails, track responses, and schedule follow-up emails. Moreover, the module makes it easy to manage a large number of email contacts by allowing users to create groups and segment their contact lists.

Why this matters

The Cadence Module is a valuable tool for companies that want to improve their email outreach efforts. By automating the process of sending emails, tracking responses, and following up with potential customers, the Cadence Module can help companies save time and increase their sales conversion rates. In addition, the ability to segment contact lists and create groups makes it easier for companies to target their outreach efforts more effectively.

Our experience

We have found Revenue Grid's Cadence Module to be an invaluable tool for our email outreach efforts. The ability to automate much of the process has saved us considerable time and effort. Moreover, we have been very pleased with the results we have achieved using the module's various features. 

One difficulty we did encounter was in trying to track responses from potential customers who do not use Salesforce; however, we were able to solve this problem by creating a custom field in Salesforce to track these responses.

Pros & Cons Expand Collapse

Pros and cons of using Revenue Grid for your email tracking

Pros

  • Scheduling is easy and integrates with Outlook

  • Campaigns are easy to create and track

  • Cadence Module automates email outreach

  • Segmenting contact lists is helpful

  • Custom templates are available

Cons

  • May be difficult to track responses from potential customers who do not use Salesforce

  • Template builder may not be easy to use for all users

  • The invitees' list is not always updated in Salesforce after an event has been canceled or rescheduled

Pricing Expand Collapse

Revenue Grid pricing

$15/month per user. 

Revenue Grid is expensive compared to other email tracking tools on the market. However, it offers a lot of features that other email tracking tools do not offer. For example, the ability to link emails to any object, standard or custom.

#21: Velocify Lead Manager

4.4
Overview Expand Collapse

Velocify Lead Manager is a software tool that allows you to automatically capture leads from your website and turn them into sales opportunities. It works by adding a small piece of code to your website, which will then track visitors and their interactions with your site. 

When a visitor fills out a form or takes any other action that indicates they may be interested in doing business with you, Velocify Lead Manager will create a new lead record in the software for them.

This is important because it allows you to quickly and easily add new leads into Velocify without having to manually enter their information. This can save you a lot of time, particularly if you get a high volume of web traffic. 

Additionally, it ensures that all of your leads are entered into Velocify in a consistent format, which makes it easier to manage them later on. It also allows you to track which leads came from your website, so you can measure the effectiveness of your website in generating new business.

We found LeadRocket to be very easy to set up and use. We were able to quickly add the code to our website and start tracking leads. We did have some difficulty at first with correctly identifying which form submissions should be captured as leads, but Velocify's customer support was able to help us resolve that issue quickly. 

Attach leads, automate lead capturing and routing, and more with Velocify Lead Management.

Conclusion

Compared to alternatives like HubSpot Sales and Yesware, Velocify Lead Manager is more expensive. However, it does offer a free trial so you can test out the tool before committing to it. You will need to get a quote from them in order to find out the final price as it will vary depending on your specific needs and requirements.

Velocify Lead Manager ranks #21 on our list because they are one of the most expensive email tracking tools on the market. However, they do offer a free trial so you can test out the tool before committing to it. You will need to get a quote from them in order to find out the final price as it will vary depending on your specific needs and requirements.

Top Features Expand Collapse

LeadRocket

Don’t let leads pass by – capture them when they interact with your website with Velocify.

What this is

LeadRocket is a feature that allows you to automatically capture leads from your website and turn them into sales opportunities in Velocify. It works by adding a small piece of code to your website, which will then track visitors and their interactions with your site. When a visitor fills out a form or takes any other action that indicates they may be interested in doing business with you, LeadRocket will create a new lead record in Velocify for them.

Why this matters

This is important because it allows you to quickly and easily add new leads into Velocify without having to manually enter their information. This can save you a lot of time, particularly if you get a high volume of web traffic. 

Additionally, it ensures that all of your leads are entered into Velocify in a consistent format, which makes it easier to manage them later on. It also allows you to track which leads came from your website, so you can measure the effectiveness of your website in generating new business.

Our experience

We found LeadRocket to be very easy to set up and use. We were able to quickly add the code to our website and start tracking leads. We did have some difficulty at first with correctly identifying which form submissions should be captured as leads, but Velocify's customer support was able to help us resolve that issue quickly. Overall, we've been very happy with LeadRocket and it has saved us a lot of time in managing our leads.

Automated Lead Routing

Ensure your leads are handled by the most skillful person in your team, and even do this automatically using Velocify!

What this is

Velocify's automated lead routing feature allows companies to route their leads automatically to the appropriate sales reps or teams, based on criteria that they set. This can include factors such as lead source, location, product interest, and more. 

Moreover, the feature allows companies to set up lead nurturing programs, so that leads that are not yet ready to buy can be automatically contacted and followed up with over time.

Why this matters

The automated lead routing feature is critical for companies that want to make sure that their leads are being contacted by the right people, and that they are receiving the best possible service. By automating the process of lead assignment and follow-up, companies can take a lot of the guesswork and manual labor out of the equation, freeing up time for sales reps to focus on selling.

Our experience

We used Velocify's automated lead routing feature to set up a lead nurturing program for our product. We were able to create a series of email templates and contact lists, so that leads would be automatically contacted at regular intervals. We also set up criteria so that only leads who met certain criteria would be included in the program. 

One difficulty we had was making sure that all of our leads were properly tagged with the correct information; however, we were able to solve this by working closely with our customer support team.

Attach Leads

Easily attach, monitor, and access each lead, along with their data, in Velocify.

What this is

Attach Leads is a feature that allows users to attach leads directly into the software so they can be worked on and followed up with. This is useful for companies that want to track their leads and make sure they are being contacted in a timely manner. Moreover, it allows for easy access to lead information so that sales reps can quickly and easily follow up with leads.

Why this matters

This feature is important because it allows companies to keep track of their leads and make sure they are being contacted in a timely manner. Additionally, it provides easy access to lead information so that sales reps can follow up with leads quickly and easily. It is also important because it allows for easy integration with other software tools, such as LeadRocket and Automated Lead Routing.

Our experience

We found this feature to be very useful in our work. We were able to attach leads directly into the software so we could follow up with them in a timely manner. Additionally, we found that it provided easy access to lead information so that we could follow up with leads quickly and easily. 

However, we did find that the process of attaching leads was somewhat difficult to understand at first. Nevertheless, after some trial and error, we were eventually able to attach leads successfully into the software.

Pros & Cons Expand Collapse

Pros and cons of using Velocify Lead Manager for your email tracking

Pros

  • Allows easy and automatic capture of leads from websites

  • Ensures all leads are entered into Velocify in a consistent format

  • Tracks which leads came from your website

  • Can save you a lot of time, particularly if you get a high volume of web traffic

  • Easily add new leads into Velocify without manually entering information

Cons

  • More expensive than some other options on the market

  • The interface is bland and not very user-friendly

Pricing Expand Collapse

Velocify Lead Manager pricing

$60 user/month (billed monthly) or $54 user/month (billed annually)

The pricing for Velocify Lead Manager is expensive when compared to other email tracking tools on the market. However, they do offer a free trial so you can test out the tool before committing to it. You will need to get a quote from them in order to find out the final price as it will vary depending on your specific needs and requirements.

#22: PersistIQ

4.7
Overview Expand Collapse

PersistIQ is a software tool that allows you to track your emails and see how often they are being opened. Additionally, it shows you the date and time when the email was first opened, as well as the most recent open. 

You can also see how many times each individual recipient has opened the email. This information can be helpful in understanding which of your emails are being read and which are being ignored. 

In addition to tracking your emails, PersistIQ also allows you to schedule when they will be sent out. You can choose to send them immediately, or schedule them for a later date and time. This is useful if you want to make sure your emails are being sent out at the best time for your recipient. Moreover, if you have a lot of emails to send out, scheduling them can help you space them out so that your recipient does not feel overwhelmed. 

However, one drawback of PersistIQ is that the interface isn't very intuitive and it can be difficult to understand how to read the reports. Additionally, there is no way to set a default time for all of the emails you want to schedule. As a result, you have to manually set the time for each email you schedule. 

 Overall, we found PersistIQ to be helpful in understanding which of our emails were being read and which were being ignored. In some cases, we saw that certain recipients had marked our emails as unimportant or spam after only opening them once. This helped us understand who we should continue reaching out to and who we should stop contacting altogether.

Efficiently monitor, track, and schedule your emails with PersistIQ.

Conclusion

Compared to alternatives like Yesware and HubSpot Sales, PersistIQ is less expensive. It also has more features than these alternatives, making it a better value for the price. 

However, one drawback of PersistIQ is that the interface isn't very intuitive and it can be difficult to understand how to read the reports. Additionally, there is no way to set a default time for all of the emails you want to schedule. As a result, you have to manually set the time for each email you schedule. 

PersistIQ ranks #22 on our list because it's less expensive than some other options and has more features than others in its price range. However, its interface could be more user-friendly, and scheduling multiple emails can be time-consuming since there's no way to set a default send time.

Top Features Expand Collapse

Email Opener Tracking

Monitor your emails with detailed tracking statistics and more using PersistIQ.

What this is

Email opener tracking is a feature that allows you to see how many times your email has been opened. It also shows you the date and time when the email was first opened, as well as the most recent open. Additionally, it will list how many times each recipient has opened the email.

Why this matters

This feature is important because it allows you to gauge engagement with your emails. If you see that an email has been opened multiple times, then you know that it is likely being read and considered by the recipient. 

On the other hand, if an email only shows one or two opens, then it's possible that it wasn't noticed or deemed important enough to save. Monitoring open rates can help you adjust your subject lines and content in order to improve engagement. 

Our experience

We found this feature helpful in understanding which of our emails were being read and which were being ignored. In some cases, we saw that certain recipients had marked our emails as unimportant or spam after only opening them once. This helped us understand who we should continue reaching out to and who we should stop contacting altogether. 

Additionally, we found that certain subject lines or types of content led to higher open rates than others. However, we did have some difficulty understanding how to interpret the data at first. The interface wasn't very intuitive and it took some time to figure out how to read the reports. However, after doing some research and playing around with the tool, we were eventually able to understand it fully.

Delivery Tracking

By knowing your deliverability rate, you can engage in steps to improve your marketing efforts.

What this is

Delivery tracking is a feature that allows you to see if your emails were delivered successfully or not. You can also see when they were delivered, and how many times they were opened. This information can be helpful in troubleshooting any deliverability issues you may have with your email campaigns. Additionally, it can help you understand how often your emails are being opened, and whether or not your recipients are engaging with your content.

Why this matters

This feature is important because it allows you to see if there are any issues with your email deliverability. Additionally, it can help you understand how often your emails are being opened, and whether or not they are being engaged with. This information can be helpful in troubleshooting any deliverability issues you may have, as well as understanding the engagement of your recipients.

Our experience

We used this feature to troubleshoot some deliverability issues we were having with our email campaigns. Additionally, we used it to understand the engagement of our recipients. We found it to be helpful in understanding how often our emails were being opened, and whether or not they were being engaged with. However, we did have some difficulty understanding the data that was presented in the delivery tracking reports.

Email Scheduling

Schedule emails and set creative custom templates using PersistIQ.

What this is

Email Scheduling is a feature that allows you to schedule when your emails will be sent out. You can choose to send them immediately, or schedule them for a later date and time. This is useful if you want to make sure your emails are being sent out at the best time for your recipient. Moreover, if you have a lot of emails to send out, scheduling them can help you space them out so that your recipient does not feel overwhelmed.

Why this matters

Email Scheduling is important because it allows you to control when your emails are being sent. This means that you can make sure that your email is being sent at a time when the recipient is most likely to check their email and be able to read and respond to it. It also helps prevent your email from getting lost in the recipient's inbox because they have too many other unread emails.

Our experience

We used Email Scheduling for our work by first choosing what time we wanted our emails to be sent out. We then scheduled them for that time by setting a date and time. We found this feature to be very helpful in making sure our emails were being sent at the best possible time for our recipients. 

However, we did encounter some difficulties with this feature when trying to schedule multiple emails for different times. This was because there was no way to set a default time for all of the emails we wanted to schedule. 

As a result, we had to manually set the time for each email we scheduled. This was somewhat time-consuming, but it was still helpful in making sure our emails were being sent out at the best possible times.

Pros & Cons Expand Collapse

Pros and cons of using PersistIQ for your email tracking

Pros

  • Allows you to gauge engagement with your emails

  • Helps troubleshoot any deliverability issues

  • Prevents emails from getting lost in a crowded inbox

  • Allows you to control when your emails are being sent

  • Helpful in understanding which of our emails were being read and which were being ignored

Cons

  • The interface wasn't very intuitive

  • Took some time to figure out how to read the reports

  • Difficulty understanding the data presented in the delivery tracking reports

Pricing Expand Collapse

PersistIQ pricing

$59.00/mo - Entry Level

$149.00/mo - Professional

$249.00/mo - Enterprise

The entry-level price is affordable compared to other email tracking tools in the market. PersistIQ offers a free trial, but you have to get a quote for pricing if you want to use the tool for enterprise purposes.

#23: Autoklose

4.6
Overview Expand Collapse

Autoklose is an email tracking tool that offers some unique features in comparison to other tools. One such feature is the Automatic Email Scheduler, which allows you to send emails at certain times throughout the day rather than all at once. This can be useful in terms of staggering your email sends so that potential customers are less likely to be bombarded with too many messages at once. 

Additionally, Autoklose also has an Automatic Email Verifier tool, which helps to ensure that your emails are being sent to valid addresses and improve your deliverability rate. Lastly, Open Tracking allows you to see which contacts have opened your messages and how often they have been read, which can be helpful for follow-up purposes or determining whether a message resonated well with its intended audience.

However, one downside of Autoklose is that there is no automatic notification system for checking back on contacts' open rates, so you will need to remember to check periodically yourself or create a reminder. 

Additionally, the verifier can sometimes time out when trying to verify large lists of emails. To solve this problem, you can break your list into smaller batches and verify them separately. Overall, Autoklose is a helpful tool that offers some unique features but also has some drawbacks that are worth considering before using. 

Leave the mundane tasks to Autoklose – automate everything from email verification to tracking and scheduling!

Conclusion

Compared to alternatives like Yesware, Hubspot Sales and Mixmax, Autoklose is more expensive. However, it does offer some unique features that the other tools do not have. In particular, the Automatic Email Scheduler and Open Tracking are both features that can be very helpful in terms of managing your email campaigns and measuring their success. 

Additionally, the Automatic Email Verifier tool can help to improve your deliverability rate by ensuring that your emails are being sent to valid addresses. Overall, Autoklose is a helpful tool that offers some unique features but also has some drawbacks that are worth considering before using.

Autoklose ranks #23 on our list because it is an email tracking tool with some unique features, but it also has some drawbacks worth considering before using.

Top Features Expand Collapse

Automatic Email Scheduler

Effortlessly schedule email campaigns and market more effectively with Autoklose.

What this is

The Automatic Email Scheduler is a feature that allows you to send emails at certain times throughout the day, rather than all at once. This can be useful if you want to stagger your email sends so that you don't bombard potential customers with too many emails at once. Moreover, it can help you space out your email sends so that you have a better chance of getting noticed.

Why this matters

The Automatic Email Scheduler is important because it allows you to send emails at times when they are more likely to be seen and responded to. This feature can help improve your open rate and response rate, which are both important metrics for any email campaign. It can also help improve your sender reputation, which is important for ensuring that your emails are delivered to inboxes and not sent to spam.

Our experience

We used the Automatic Email Scheduler to send out our email campaigns. We found it to be very useful in terms of staggering our email sends so that we didn't bombard potential customers with too many emails at once. 

However, we did have some difficulty using the feature at first, as it was not immediately clear how to set up the scheduler. After some trial and error, we were able to figure out how to use the scheduler and found it to be very effective in terms of sending our emails at times when they were more likely to be seen and responded to.

Automatic Email Verifier

Avoid getting flagged as spam and verify emails before sending them messages with Autoklose.

What this is

The Automatic Email Verifier is a tool that allows you to verify the validity of an email address before sending your campaign. This is important because it ensures that your emails are not being sent to invalid addresses, which can negatively impact your deliverability rate. Additionally, the verifier can also help you clean your email list, by removing invalid addresses.

Why this matters

Email deliverability is a crucial metric for any email marketing campaign. A high deliverability rate means that more of your emails are getting through to your intended recipients, and a low deliverability rate can negatively impact your ability to reach your target audience. Additionally, having a clean email list helps to improve your overall deliverability rate. The Automatic Email Verifier can help you achieve both of these things.

Our experience

We used the Automatic Email Verifier to clean our email list before launching our campaign. We found that it was a very effective tool, and it helped us improve our deliverability rate significantly. 

However, we did encounter some difficulty when trying to verify large lists of emails, as the verifier would sometimes time out. To solve this problem, we broke our list into smaller batches and verified them separately.

Open Tracking

Track necessary data with ease and plan your strategies accordingly with Autoklose.

What this is

Open Tracking allows you to see which recipients have opened your emails. This is done by placing a tiny, invisible image in each message that is unique to the recipient. When the email is opened, the image is downloaded from Autoklose's servers, and Autoklose records when and how many times each image was viewed. You can then view this information for each contact in their contact record.

Why this matters

Open Tracking allows you to see which of your messages are being read and also how often they are being read. This can be useful for follow-up purposes or for determining whether a particular message resonated with its intended audience. 

Additionally, if you notice that a particular contact never opens your messages, it may be worth reevaluating whether they are worth continuing to include in your campaigns.

Our experience

We found Open Tracking to be very accurate and helpful in our workflows. The only difficulty we had was remembering to check back on contacts' open rates periodically since there is no automatic notification system within Autoklose itself (that we could find). To solve this problem, we created a reminder in our team chat application so that someone would remember to check every few days.

Pros & Cons Expand Collapse

Pros and cons of using Autoklose for your email tracking

Pros

  • Affordable

  • Can send emails at certain times throughout the day to avoid bombarding potential customers

  • Records which contacts have opened messages and how often they have been read

  • Helps ensure that your emails are being sent to valid addresses

Cons

  • No automatic notification system for checking back on contacts' open rates

  • Verifier can sometimes time out when trying to verify large lists of emails

Pricing Expand Collapse

Autoklose pricing

$49.99/month for 1,000 contacts

$149.99/month for 5,000 contacts

$249.99/month for 10,000 contacts

The price is expensive compared to other email tracking tools on the market. However, it is affordable compared to similar tools that offer more features. Autoklose does have a free trial available. You do not need to get a quote for pricing; the prices are listed on the website.

#24: Boomerang for Gmail

4.5
Overview Expand Collapse

Boomerang for Gmail is a software tool that allows you to schedule your email communications, snooze and resurface emails, pause your inbox, and track your deliverability rate. This tool is unique because it offers many features that other email tracking tools do not offer. 

For example, the snooze and resurface feature allows you to temporarily remove emails from your inbox and have them automatically reappear at a later time. This can be very helpful in managing your inbox and making sure you don't miss any important emails. 

Additionally, the email pause feature allows you to pause your inbox so you will not receive new emails during a set period of time. This can be useful if you want to take a break from email or make sure you're not missing any important messages while away from your desk.

The downside to Boomerang for Gmail is that it can be difficult to remember to unpause your inbox or check for new messages when you know there is an email waiting for you. Additionally, the deliverability rate tracking feature is not always 100% accurate. However, overall we have found Boomerang for Gmail to be a very helpful tool in managing our inboxes and keeping track of our email communications.

Don't let piles of workload scare you – snooze and pause those emails as needed, and track them as needed.

Conclusion

Compared to alternatives like HubSpot Sales or Yesware, Boomerang for Gmail is more expensive. However, it does offer a free trial with limited features. You have to get a quote for pricing if you want to use Boomerang for Gmail's unlimited features.

Boomerang for Gmail ranks #24 on our list because it offers many features that other email tracking tools do not offer. For example, the snooze and resurface feature allows you to temporarily remove emails from your inbox and have them automatically reappear at a later time. 

Additionally, the email pause feature allows you to pause your inbox so you will not receive new emails during a set period of time. This can be useful if you want to take a break from email or make sure you're not missing any important messages while away from your desk.

Top Features Expand Collapse

Snooze and Resurface

What’s Boomerang’s best feature? Boomerang, of course – the ability to snooze your emails so you can be reminded at a more convenient time.

What this is

Snooze and resurface is a feature that allows you to temporarily remove emails from your inbox and have them automatically reappear at a later time. This can be useful if you need to focus on other tasks but don't want to forget about an email. Moreover, you can also use this feature to make sure you don't miss any follow-ups on your emails.

Why this matters

This is a great tool for companies that want to do email tracking because it allows you to keep track of your emails and make sure they are being responded to in a timely manner. This can be especially beneficial if you are working with clients or customers who expect prompt responses. In addition, this tool can also help you manage your inbox so that you are only seeing the emails that are most relevant to you.

Our experience

We have found Boomerang for Gmail's snooze and resurface feature to be very helpful in managing our inboxes. This tool has allowed us to keep track of our emails and make sure we are responding to them in a timely manner. We have also found it helpful in managing our calendar and making sure we are not missing any important events or deadlines. 

However, one difficulty we have had is remembering to go into the app and check for new emails when we know there is an email we need to respond to. This can be especially difficult if we are away from our desks for an extended period of time. One way we have solved this problem is by setting up a notification on our phone that reminds us to check the app when we know there is an email waiting for us.

Email Pause

Overwhelmed by plenty of emails? Pause your inbox with Boomerang!

What this is

Boomerang for Gmail's email pause feature allows users to pause their inbox, so they will not receive new emails during a set period of time. This can be useful if you want to avoid checking your email outside of work hours, or if you want to take a break from email altogether. Moreover, you can choose to have a response sent automatically to any new emails received while your inbox is paused.

Why this matters

This feature is beneficial for companies that want their employees to be productive and not get distracted by checking their email too often. It also allows employers to set boundaries between work and personal time, which can help to improve work-life balance. Additionally, this feature can be used to make sure that important emails are not missed while an employee is on vacation or out of the office.

Our experience

We found Boomerang for Gmail's email pause feature to be very helpful in managing our inboxes and avoiding distractions from new emails. We liked that we could choose to have a response sent automatically to any new emails received while our inbox was paused. 

However, we did find it difficult to remember to unpause our inboxes when we wanted to check for new emails. To solve this problem, we set up a recurring reminder in our calendar to remind us to unpause our inbox every day at the start of our workday.

Deliverability Rate Tracking

Ensure your emails are delivered and monitor them accordingly with Boomerang.

What this is

Deliverability rate tracking is a feature that allows you to see whether or not your emails are being delivered to the intended recipient. You can also see how long it takes for the email to be delivered, and whether or not it was opened. 

This information can be very useful in troubleshooting delivery problems with your email communications. Moreover, this feature can also help you to understand whether or not your email communications are effective.

Why this matters

This feature is important because it allows you to see what is happening with your email communications. If you are not getting the results that you want, then you can use this information to make changes to improve your deliverability rate. 

In addition, this feature can also help you to understand how long it takes for people to receive and open your emails. This information can be very useful in understanding the effectiveness of your email communications.

Our experience

We have found the deliverability rate tracking feature to be very helpful in troubleshooting delivery problems with our email communications. Moreover, we have also found that this feature helps us to understand whether or not our email communications are being opened and read by the intended recipients. 

However, we have found that this feature is not always 100% accurate. Sometimes, the information displayed in the deliverability rate tracking report does not match what actually happened with our email communications. Nevertheless, this feature is still very useful overall.

Pros & Cons Expand Collapse

Pros and cons of using Boomerang for Gmail for your email tracking

Pros

  • Allows you to schedule your email communications

  • Snooze and resurface emails

  • Pause your inbox

  • Track your deliverability rate

Cons

  • Can be difficult to remember to unpause your inbox

  • Deliverability rate tracking is not always 100% accurate

Pricing Expand Collapse

Boomerang for Gmail pricing

$14.99/month for a premium subscription

$4.99/month for a pro subscription

$0.00/month for a free trial (with limited features)

The pricing is expensive compared to other email tracking tools on the market. However, it does offer a free trial with limited features. You have to get a quote for pricing if you want to use Boomerang for Gmail's unlimited features.

#25: Veloxy

4.7
Overview Expand Collapse

Veloxy is a software tool that allows users to track their emails and see when they are opened in real-time. Additionally, users can log calls and create follow-up tasks directly from the app. It also includes an analytics function to track email engagement. 

The ability to integrate with multiple apps is essential for companies that want to do email tracking, as it allows them to see how their emails are being used in real-time. This helps companies optimize their email campaigns and ensure that they are reaching their target audience. Additionally, it allows salespeople to be more efficient by logging calls and creating follow-up tasks directly from the app.

The drawback of Veloxy is that the analytics function can be difficult to understand at times. Additionally, there is a lag in information being synced with Salesforce, but this only happens rarely. Overall, we found Veloxy's email tracking software tool to be very helpful for our work.

Easily record your calls, analyze your emails, and integrate Veloxy with multiple apps.

Conclusion

Compared to alternatives like Yesware and ToutApp, Veloxy's pricing is on the lower end. However, Yesware and ToutApp offer more features than Veloxy. For example, both Yesware and ToutApp include a meeting scheduling feature that Veloxy does not have. Additionally, while all three tools offer email tracking, only Yesware offers an automatic follow-up feature.

Veloxy ranks #25 on our list because it is a helpful tool for companies that want to track their emails and see when they are opened in real time. Additionally, users can log calls and create follow-up tasks directly from the app. 

It also includes an analytics function to track email engagement. However, the analytics function can be difficult to understand at times. Additionally, there is a lag in information being synced with Salesforce but this only happens rarely.

Top Features Expand Collapse

Multi-App Integration

Use Veloxy with other apps and enjoy viewing your email marketing statistics in one app.

What this is

Veloxy's email tracking software tool integrates with multiple apps, including Salesforce, Gmail, and Outlook. This allows users to track their emails and see when they are opened in real-time. Additionally, users can log calls and create follow-up tasks directly from the app. It also includes an analytics function to track email engagement.

Why this matters

The ability to integrate with multiple apps is essential for companies that want to do email tracking, as it allows them to see how their emails are being used in real-time. This helps companies optimize their email campaigns and ensure that they are reaching their target audience. Additionally, it allows salespeople to be more efficient by logging calls and creating follow-up tasks directly from the app.

Our experience

We found Veloxy's email tracking software tool to be very useful for our work. We were able to track our emails and see when they were opened in real-time, which helped us optimize our campaigns. Additionally, we were able to log calls and create follow-up tasks directly from the app, which saved us a lot of time. 

The only difficulty we had was with the analytics function; at times, it was difficult to understand what the data meant. However, overall, we found Veloxy's email tracking software tool to be very helpful for our work.

Email Analytics

Besides detailed analysis, you can even visualize your statistics using Veloxy!

What this is

This feature gives users the ability to see when their emails are opened, how many times they are viewed, and if they are forwarded. This information is displayed in a simple interface that makes it easy to understand at a glance. The email analytics feature also allows users to see which contacts are most interested in their emails so they can follow up accordingly.

Why this matters

The email analytics feature is important because it helps companies track the effectiveness of their outreach efforts. By being able to see who is opening and viewing their emails, companies can gauge whether or not their messages are getting through to potential customers. Additionally, this information can be used to adjust future outreach campaigns so that they are more targeted and effective.

Our experience

We used the email analytics feature to track the effectiveness of our outreach campaigns. We found that it was helpful in seeing which contacts were most interested in our emails and who we needed to follow up with. Additionally, we were able to use this information to adjust our future campaigns so that they were more targeted and effective. 

One difficulty we had was that there was a lag in information being synced with Salesforce, but this only happened rarely. Overall, we found the email analytics feature to be very useful for tracking our outreach efforts.

Call Recording

Experience a seamless call prospecting experience and easily record your sessions with Veloxy.

What this is

Call Recording is a feature that allows users to record their phone calls and save them in the Veloxy application. The recordings are then stored in the Salesforce database for future reference. Moreover, users can also transcribe their recorded calls and save them as notes in Salesforce.

Why this matters

This feature is important for companies that want to do email tracking because it allows them to keep a record of their phone calls with potential customers. This way, they can go back and listen to the recordings if they need to review what was said during the call. Additionally, transcribing the recorded calls can help salespeople remember key points from the conversation so that they can follow up accordingly.

Our experience

We used this feature when we were trying to track down a lead who had gone cold. We called the lead's number and left a voicemail, but we weren't sure if they'd actually get back to us. By recording our call, we were able to save it and listen back later just in case the lead did return our call. Fortunately, they did get back to us and we were able to continue working on the sale.

Pros & Cons Expand Collapse

Pros and cons of using Veloxy for your email tracking

Pros

  • Integrates with multiple apps

  • Tracks emails in real time

  • Logs calls and creates follow-up tasks directly from the app

  • Includes an analytics function to track email engagement

  • Simple interface makes it easy to understand data at a glance 

Cons

  • The analytics function can be difficult to understand at times 

  • There is a lag in information being synced with Salesforce sometimes

Pricing Expand Collapse

Veloxy pricing

$15/user/month 

$12.50/user/month (if paid annually) 

30-day free trial

The pricing for Veloxy is affordable in the market for a tool that does email tracking. They have a free trial, and you do not have to get a quote for pricing.

#26: Klenty

4.6
Overview Expand Collapse

Klenty is a software tool that helps you automate your email tracking campaign. It is unique in its ability to provide inbox Inspector, drip campaigns, and LinkedIn Sales Navigator features. 

Inbox Inspector allows you to see what your email looks like when it arrives in your recipient's inbox. This is useful for making sure that your email appears the way you want it to, and that all of the links and images are working correctly. Moreover, Inbox Inspector can also help you troubleshoot deliverability issues. 

Drip campaigns are an important tool for email tracking because they allow you to automatically send a series of emails to your leads or contacts over time. This can be used to nurture relationships with them, introduce new products or services, or build rapport. By scheduling your drip campaigns to send at specific intervals, you can make sure that your messages are timely and relevant. 

LinkedIn Sales Navigator is a feature that allows you to connect with your LinkedIn account and view profile information for your contacts. This information includes job title, company size, location, and more. Additionally, it allows you to see how many connections you have in common with a contact. It also allows you to view contact information for your LinkedIn connections which can help tailor sales pitches and improve chances of making a sale.

However, we have found that it can be difficult to track the results of our drip campaigns. For example, it is not always easy to see how many people opened or clicked on an email. Moreover, we have also found that it can be difficult to segment our lists for drip campaigns.

Level up your marketing game with Klenty's inbox inspector, drip campaigns, and LinkedIn sales navigator.

Conclusion

Compared to alternatives like HubSpot Sales and Yesware, Klenty is more expensive. However, it does offer some unique features like Inbox Inspector and LinkedIn Sales Navigator. If you are looking for an email tracking tool that offers robust features and integrations, Klenty may be a good option for you. However, if you are on a tight budget, there are other cheaper options available.

Klenty ranks #26 on our list because they offer some unique features like Inbox Inspector and LinkedIn Sales Navigator. While their pricing is more expensive compared to other email tracking tools on the market, they do have a free trial period.

Top Features Expand Collapse

Inbox Inspector

Inspect your inbox as needed and more with Klenty!

What this is

Inbox Inspector allows you to see what your email looks like when it arrives in your recipient's inbox. This is useful for making sure that your email appears the way you want it to, and that all of the links and images are working correctly. Moreover, Inbox Inspector can also help you troubleshoot deliverability issues.

Why this matters

In order to have a successful email tracking campaign, it is important that your emails are actually being delivered to your recipients' inboxes. If there are problems with your email delivery, Inbox Inspector can help you figure out what the issue is so that you can solve it. 

Additionally, Inbox Inspector helps ensure that your emails look the way you want them to when they arrive in your recipients' inboxes. This means that your recipients will be more likely to engage with your email, which is ultimately the goal of an email tracking campaign.

Our experience

We used Inbox Inspector to troubleshoot some delivery issues we were having with our emails. We found that our emails were not always arriving in our recipients' inboxes, and sometimes they would go to spam instead. After using Inbox Inspector, we were able to figure out that the problem was with our email server. 

We solved this problem by switching to a different email server, which improved our deliverability rates. Additionally, we used Inbox Inspector to make sure that our emails looked the way we wanted them to when they arrived in our recipients' inboxes. However, we did not have any major issues with our emails appearing correctly in the Inbox Inspector.

Drip Campaigns

Nurture your leads with the right drip campaigns using Klenty.

What this is

Drip campaigns are a series of emails that are sent out over time to a lead or contact. They can be used to nurture leads, introduce new products or services, or build relationships with customers. 

Drip campaigns can be triggered by specific events, such as when a lead is added to a campaign, when they open an email, click on a link, or fill out a form. You can schedule drip campaigns to send at specific intervals, such as every day, every week, or every month.

Why this matters

Drip campaigns are an important tool for email tracking because they allow you to automatically send a series of emails to your leads or contacts over time. This can be used to nurture your relationships with them, introduce new products or services, or build rapport. 

By scheduling your drip campaigns to send at specific intervals, you can make sure that your messages are timely and relevant. Moreover, by triggering your drip campaigns based on specific events, such as when a lead is added to a campaign or when they open an email, you can make sure that your messages are targeted and personalized.

Our experience

We have used Klenty's drip campaigns feature to nurture our relationships with leads and customers. We have found it to be very easy to use and customize. We love that we can schedule our drip campaigns to send at specific intervals so that we can stay top of mind with our contacts. 

Moreover, we appreciate being able to trigger our drip campaigns based on specific events, such as when someone opens an email or clicks on a link. This allows us to target our messages and ensure that they are timely and relevant. 

However, we have found that it can be difficult to track the results of our drip campaigns. For example, it is not always easy to see how many people opened or clicked on an email. Moreover, we have also found that it can be difficult to segment our lists for drip campaigns.

LinkedIn Sales Navigator

Easily and efficiently navigate LinkedIn with Klenty.

What this is

LinkedIn Sales Navigator is a feature that allows you to connect with your LinkedIn account and view profile information for your contacts. This information includes job title, company size, location, and more. Additionally, you can see how many connections you have in common with a contact. It also allows you to view contact information for your LinkedIn connections.

Why this matters

This feature is important because it allows you to connect with your LinkedIn account and view profile information for your contacts. This information can help you tailor your sales pitch and improve your chances of making a sale. Additionally, being able to see how many connections you have in common can help build rapport with a potential customer. This can help you stay in touch with your contacts and build relationships.

Our experience

We have found LinkedIn Sales Navigator to be a valuable tool for our sales team. It allows us to quickly and easily view profile information for our contacts. Additionally, we can see how many connections we have in common, which helps us build rapport with potential customers. We have also found the contact information for LinkedIn connections to be accurate and up-to-date. 

However, we have found that the search function is not as robust as we would like it to be. Additionally, LinkedIn Sales Navigator does not always show the most recent information for a contact.

Pros & Cons Expand Collapse

Pros and cons of using Klenty for your email tracking

Pros

  • Allows you to automate your email tracking campaign

  • Allows you to see what your email looks like when it arrives in your recipient's inbox

  • Allows you to automatically send a series of emails to your leads or contacts over time

  • Allows you to connect with your LinkedIn account and view profile information for

Cons

  • It can be difficult to track the results of your drip campaigns

  • It can be difficult to segment your lists for drip campaigns

  • LinkedIn Sales Navigator does not always show the most recent information

Pricing Expand Collapse

Klenty pricing

$49/month for up to 500 leads

$99/month for 501-1,500 leads

$199/month for 1,501-3,000 leads

$349/month for 3,001-5,000 leads

Klenty's pricing is expensive compared to other email tracking tools on the market. However, they do have a free trial and you can get a quote for pricing.

#27: Koncert

4.6
Overview Expand Collapse

Koncert is a software tool that allows you to make multiple calls at the same time. This is done by using an agent to dial multiple contacts at once (up to 4 contacts). Moreover, the dialer will automatically redial contacts that do not answer and leave voicemails for those who do not pick up.

What sets Koncert apart from other email tracking tools is its ability to make simultaneous calls. This can save users a lot of time, especially if they are making many calls. In addition, Koncert allows users to be more strategic with their list of contacts by choosing ones from the same industry or title. 

As a result, when a name appears on the screen during a call, the pitch is better prepared. Finally, this feature is also helpful in managing a remote sales team as it is easy to see and view the performance of the team.

The downside of Koncert is that it can be difficult to keep track of all the calls being made simultaneously. Additionally, the line may occasionally be transferred a second too late and the person will hang up on you. However, these difficulties are outweighed by its ability to save users time in making multiple calls.

Schedule your emails and enjoy a live view of their status with Koncert. Best of all, call multiple leads at once!

Conclusion

Compared to alternatives like HubSpot Sales and Yesware, Koncert is more expensive. However, it offers more features than these alternatives, such as the ability to make simultaneous calls and track email opens in real time. 

It also has a number of unique features that can be helpful for sales teams, such as the Scheduled Sending feature and the Simultaneous Multi-Dialer. Overall, Koncert is a good option for businesses that are willing to pay more for additional features.

Koncert ranks #27 on our list because it is an affordable tool that offers many features not found in other email tracking tools. While it does have some drawbacks, such as its lack of a free trial and occasional difficulty with making multiple calls at once, its advantages outweigh its disadvantages.

Top Features Expand Collapse

Live View

Besides viewing real-time updates on emails, you can connect to calls live with Koncert.

What this is

Live View is a feature that allows you to see how many people are opening your emails in real-time. You can also see the location of the person, what type of device they're using, and what time they opened the email. Moreover, you can click on an email to see when it was first opened, how many times it was opened, and whether or not the recipient clicked on any links in the email.

Why this matters

This feature is critical for understanding engagement rates with your emails. Are people opening them? When are they opening them? What type of device are they using? This information helps marketers understand what time of day is best to send their emails, what type of devices their recipients are using (which can inform decisions about format), and how well different types of subject lines perform.

Our experience

We used Live View to track our weekly newsletter open rates. We found that open rates were highest at 10 am on Tuesdays and lowest at 3 pm on Fridays. We also saw that a majority of opens came from mobile devices, so we made sure to format our newsletter accordingly. 

One difficulty we had was that we couldn't always tell if an email had been read all the way through or simply skimmed; however, this wasn't a big deal since we were mostly interested in tracking overall engagement rates.

Scheduled Sending

With Koncert, you don’t need to remember multiple details all the time, you can set schedules to send your emails or reminders as needed instead.

What this is

With Koncert's Scheduled Sending feature, you can choose to have your emails sent at a specific time in the future. This is helpful if you want to make sure your email arrives in the recipient's inbox at a certain time, or if you want to space out your emails so that they're not all sent at once. Additionally, you can use this feature to send follow-up emails after a certain amount of time has passed.

Why this matters

This feature is important because it allows you to control when your email is sent, which can be helpful in a number of situations. For example, if you're sending an email to someone who lives in a different time zone, you may want to schedule the email so that it's sent at a time when they're likely to be checking their inbox. 

Additionally, if you're worried about overwhelming the recipient with too many emails at once, scheduling them spaced out over time can help mitigate this issue. Finally, follow-up emails are often essential in business communications, and being able to schedule these ahead of time can save a lot of hassle down the road.

Our experience

We found the Scheduled Sending feature to be very helpful in a number of situations. For example, we used it to send follow-up emails after a certain amount of time had passed, and this helped us make sure that we didn't forget to follow up with potential leads. 

Additionally, we used it to schedule emails so that they were sent at times when we knew the recipients would be checking their inboxes. This was especially useful when communicating with people in different time zones. 

One difficulty we ran into was trying to schedule too many emails at once - Koncert's scheduling system can only handle so many at a time, so if you're trying to schedule a large number of emails all at once, you may need to do it over multiple sessions.

Simultaneous Multi-Dialer

Power your way through calls with Koncert’s parallel and flow dialers.

What this is

Koncert's Simultaneous Multi-Dialer feature allows users to make multiple calls at the same time. This is done by using an agent to dial multiple contacts at once (up to 4 contacts). Moreover, the dialer will automatically redial contacts that do not answer and leave voicemails for those who do not pick up.

Why this matters

This feature is beneficial because it saves time by being able to make multiple calls at once. In addition, it allows users to be more strategic with their list of contacts by choosing ones from the same industry or title. As a result, when a name appears on the screen, the pitch is better prepared. This feature is also helpful in managing a remote sales team as it is easy to see and view the performance of the team.

Our experience

We found this feature to be helpful in making multiple calls at the same time. This saved us a lot of time and we were able to make more calls than we would have if we had made them individually. The only difficulty we had was that sometimes the line would be transferred a second too late and the person would hang up on us. However, this did not happen often.

Pros & Cons Expand Collapse

Pros and cons of using Koncert for your email tracking

Pros

  • Allows you to make multiple calls at the same time

  • You can see how many people are opening your emails in real-time

  • Choose to have your emails sent at a specific time in the future

  • Dialer automatically redials contacts that do not answer

  • Leave voicemails for those who do not pick up

Cons

  • May be difficult to keep track of all the calls being made simultaneously

  • The line may occasionally be transferred a second too late

Pricing Expand Collapse

Koncert pricing

$50/month 

$500/year

The pricing for Koncert is expensive compared to other email tracking tools on the market. However, it is affordable compared to similar tools that offer more features. Koncert does not have a free trial, but you can get a quote for pricing.

#28: Salesflare

4.8
Overview Expand Collapse

Salesflare is a software tool that allows companies to track their email open rates and understand which contacts are engaging with their messages. The tracking pixel feature lets users embed a tiny image in each email, and when the email is opened, the tracking pixel pings Salesflare's servers which then appears in the activity feed for that contact. This helps salespeople prioritize their time by knowing which contacts are more engaged with communications.

Salesflare is unique to other software tools in email tracking because it offers a drag-and-drop interface for creating custom workflows, as well as pre-made templates for common sales processes. 

Workflow is a powerful tool that can help companies save time and increase efficiency by automating sales processes. By using Workflows, companies can ensure that tasks are completed correctly and on time.

The drawback of Salesflare is that the tracking pixel feature does not always work on certain devices, such as iPhones. Another drawback is that it can be difficult to figure out how to insert images into email templates. Overall, we found Salesflare to be a helpful tool for our email tracking needs.

Effectively track pixels on your emails, create workflows, and craft creative email templates with Salesflare.

Conclusion

Compared to alternatives like HubSpot Sales and Yesware, which start at $50/month, Salesflare is a more affordable option for email tracking. 

Salesflare ranks #28 on our list because it is an affordable option for email tracking compared to other software tools in the market. Additionally, its workflow feature can help companies save time and increase efficiency by automating sales processes.

Top Features Expand Collapse

Email Templates

Easily create and use templates for your email marketing campaigns with Salesflare.

What this is

Salesflare's Email Templates feature allows users to create, save, and reuse email templates for their sales outreach. This is helpful for companies that want to do mass emailing or have a lot of different types of emails that they need to send out on a regular basis. Moreover, users can personalize their email templates with merge fields that insert contact information from Salesflare into the body of the email.

Why this matters

Email Templates are helpful for companies because it saves time and ensures that all emails sent out have a consistent format. This is important for building relationships with clients and prospects because it shows that the company is professional and organized. 

Additionally, using Email Templates helps to avoid mistakes in emails, such as forgetting to include a client's name or title. This feature also allows companies to track which email templates are the most successful so that they can continue to use and improve upon them.

Our experience

We have found Salesflare's Email Templates feature to be very helpful in our work. We often need to send out mass emails or emails with a lot of different types of information, and this feature has saved us a lot of time. 

Moreover, we love being able to personalize our email templates with merge fields because it makes our emails more personable and shows that we care about our clients. One difficulty we had was trying to figure out how to insert images into our email templates, but we were able to solve this by watching a tutorial video on Salesflare's website.

Workflow

Set up workflows with ease and automate your sales process effortlessly using Salesflare.

What this is

Salesflare's Workflow is a feature that allows companies to automate their sales processes. It includes a drag-and-drop interface for creating custom workflows, as well as pre-made templates for common sales processes. 

Moreover, users can add conditions and actions to their workflows, in order to automate tasks such as sending emails, assigning tasks to team members, or adding contacts to a list.

Why this matters

Workflow is a powerful tool that can help companies save time and increase efficiency by automating sales processes. By using Workflows, companies can ensure that tasks are completed correctly and on time, without the need for manual intervention. 

Additionally, Workflow can be used to track sales progress and performance over time. It also allows companies to differentiate between sales teams by customizing workflows for each team.

Our experience

We have found Workflows to be a very useful tool for our email tracking needs. It has helped us save time and increase our efficiency by automating repetitive tasks. However, we have also encountered some difficulty using the feature, particularly when trying to create custom workflows. 

In order to overcome this difficulty, we have sought help from Salesflare's customer support team. They were able to provide us with the necessary assistance and guidance in order to create the custom workflows we needed.

Tracking Pixels

Seamlessly track and know everything you need with Salesflare.

What this is

Tracking Pixels are a way to track who opens your emails, and when. A tiny image is embedded in each email you send out, and when the email is opened, the Tracking Pixel pings Salesflare's servers and lets us know that someone has read your message. This information then appears in the Activity feed for that contact - so you can see exactly when they opened your email, how many times they've opened it, and whether or not they clicked on any links inside of it.

Why this matters

This feature matters because it allows companies to see which emails are being opened and read by their recipients. This helps them to gauge the effectiveness of their email campaigns, as well as follow up with contacts who may be interested in what they have to offer. Additionally, this feature can help salespeople prioritize their time by knowing which contacts are more engaged with their communications.

Our experience

We found this feature to be very helpful in tracking our email open rates and understanding which contacts were engaging with our messages. However, we did encounter some difficulty using the Tracking Pixel on certain devices (namely iPhones), where the images did not always load properly. We solved this problem by implementing a workaround suggested by Salesflare's customer support team.

Pros & Cons Expand Collapse

Pros and cons of using Salesflare for your email tracking

Pros

  • Lets you know who opens your emails and when

  • Tracking pixel feature

  • Drag-and-drop interface

  • Pre-made templates for common sales processes

  • Add conditions and actions to automate tasks

Cons

  • Tracking pixel feature does not always work on certain devices

  • Can be difficult to figure out how to insert images into email templates

Pricing Expand Collapse

Salesflare pricing

$29.00/month billed annually

$39.00/month billed monthly

The pricing is affordable compared to other email tracking tools in the market. Salesflare offers a free trial, and you do not have to get a quote for pricing.

#29: NetHunt CRM

4.7
Overview Expand Collapse

NetHunt CRM is a software tool that allows users to track their emails across multiple platforms, including Gmail, Outlook, and Salesforce. Additionally, NetHunt offers the ability to automate tasks through its workflow feature. This can be helpful for sales teams that want to save time and ensure accuracy in their email marketing campaigns. 

However, some users may find the learning curve to be a bit steep and customer support may be needed for certain features. Overall, NetHunt CRM is a helpful tool for sales teams looking to streamline their email tracking process.

Save time with contact recording, workflow creations, and multi-app integration through NetHunt CRM.

Conclusion

Compared to alternatives like HubSpot and Salesforce, NetHunt CRM is a more affordable option for sales teams looking for an email tracking solution. Moreover, NetHunt offers a free trial so you can try it before you buy. Additionally, the workflow feature can be helpful for automating tasks and saving time. 

However, some users may find the learning curve to be a bit steep and customer support may be needed for certain features. Overall, NetHunt CRM is a helpful tool for sales teams looking to streamline their email tracking process.

NetHunt CRM ranks #29 on our list because it is an affordable option compared to alternatives like HubSpot and Salesforce. In addition, NetHunt offers a free trial so you can try it before you commit to buying the product. Finally, the workflow feature can automate tasks which saves time.

Top Features Expand Collapse

Contact Record

Never have to rifle through multiple notes or documents again with NetHunt’s contact records.

What this is

The Contact Record feature in NetHunt CRM allows users to view and edit contact information for a specific individual or organization. The record includes the contact's name, title, company, email address, phone number, social media links, and any notes that have been added about the contact. 

Additionally, users can see a history of all the interactions they've had with the contact, including emails sent and received, phone calls made and received, meetings scheduled, and tasks completed.

Why this matters

The Contact Record feature is important for sales teams that want to keep track of their interactions with customers and potential customers. Having all of this information in one place makes it easy to reference when following up or trying to close a deal. 

Moreover, being able to view a complete history of your interactions with a contact can be helpful in understanding their needs and concerns. This information can also be helpful in prospecting new customers, as you can see if you have any mutual connections or shared interests.

Our experience

We used the Contact Record feature to track our interactions with potential customers. We found it helpful to have all of this information in one place, and we were able to reference it when following up or trying to close a deal. 

However, we did find that some of the information was difficult to read on the screen, and we sometimes had difficulty finding specific emails or phone calls. To solve this problem, we created a system where we would print out copies of the contact record and keep them in folders organized by customer name. This allowed us to easily find what we were looking for while still having all of the information readily available.

Multi-App Integration

There’s no need to open different apps for your email tracking needs when you can integrate these apps with NetHunt CRM.

What this is

NetHunt CRM's email tracking software has the ability to integrate with multiple apps, including Gmail, Outlook, and Salesforce. This means that you can track your emails across all of your platforms in one place. Moreover, you can also use NetHunt to create email templates, which can be used on any of these platforms.

Why this matters

This is important because it allows you to track your emails across all of your platforms in one place. This can be helpful for a number of reasons, including being able to see which platform is getting the most engagement and also making sure that you are following up with all of your leads in a timely manner.

Our experience

We used NetHunt's email tracking software to track our emails across Gmail, Outlook, and Salesforce. We found this feature to be very helpful in seeing which platform was getting the most engagement and also making sure that we were following up with all of our leads in a timely manner. However, we did have some difficulty using the templates on Salesforce, but we were able to solve this by creating a custom template within NetHunt CRM itself.

Workflow

Automate your marketing tasks with ease and convenience using NetHuntCRM.

What this is

Workflow is a feature that allows you to automate tasks in NetHunt CRM. You can create workflows for things like sending follow-up emails, creating new records, and more. Moreover, you can automate tasks across different apps, so you don't have to do them manually.

Why this matters

Workflow is important because it saves time and money. By automating tasks, you don't have to do them manually, which can save a lot of time. In addition, automated tasks are often more accurate than manual ones. Finally, this feature can help you scale your business by allowing you to add new employees without having to worry about training them on all of the different tasks that need to be done.

Our experience

We used workflow to automate some of our email marketing campaigns. We found it very helpful in terms of saving time and ensuring accuracy. However, we did encounter some difficulties when trying to set up certain workflows. 

For example, we had trouble setting up a workflow that would send follow-up emails automatically after someone subscribed to our email list. However, we were able to solve this problem by reaching out to NetHunt's customer support team. They were very responsive and helped us get the workflow up and running quickly.

Pros & Cons Expand Collapse

Pros and cons of using NetHunt CRM for your email tracking

Pros

  • Allows users to track their emails across multiple platforms

  • The ability to automate tasks through its workflow feature

  • Can be helpful for sales teams that want to save time and ensure accuracy in their email marketing campaigns

Cons

  • Some users may find the learning curve to be a bit steep 

  • Customer support may be needed for certain features 

  • The jump in price between the plans ($24, $48, $96) is a bit steep

Pricing Expand Collapse

NetHunt CRM pricing

$24.00/month 

The pricing is affordable compared to other CRMs on the market that do email tracking. NetHunt offers a free trial so you can try before you buy which is great. You don't have to get a quote for pricing, it's all laid out on their website.

#30: Elastic Email

4.4
Overview Expand Collapse

Elastic Email is a software tool that allows you to track your email engagement. It's unique in its ability to show you not only how many people opened your email, but also how many clicked on links and unsubscribed from your list. 

This information can be helpful in understanding what kinds of content your subscribers like and don't like. Additionally, review tracking allows you to see which links in your email are being clicked on, so you can better understand what content is most popular with your subscribers.

However, one difficulty we had was that some of our contacts did not have complete data in their custom fields. To solve this problem, we created default values for each field so that every contact would have a value even if they didn't have complete data.

Prioritize flexibility with Elastic Email's A/B testing, customized fields, and email and review tracking features.

Conclusion

Compared to alternatives like MailChimp and HubSpot, Elastic Email's pricing is more affordable. They also have a free trial, which is helpful for those who want to try the tool before committing to it. 

Additionally, their review tracking feature is unique and allows you to see which links in your email are being clicked on, so you can better understand what content is most popular with your subscribers.

Elastic Email ranks #30 on our list because they offer an affordable pricing structure and a free trial. Their review tracking feature is also unique and allows users to see which links in their emails are being clicked on.

Top Features Expand Collapse

A/B Testing

Test your campaigns to see which works best and make your adjustments accordingly with Elastic Email.

What this is

A/B testing allows you to send two different versions of an email to a small group of people, and then track which version performs better in terms of opens, clicks, or other engagement metrics. This allows you to fine-tune your email content for maximum impact. Moreover, it also allows you to test different subject lines, from names or even email layouts to see what works best for your audience.

Why this matters

A/B testing is essential for any company that wants to optimize its email marketing campaigns for maximum impact. By testing different versions of your emails, you can ensure that your messages are getting through to your target audience and that they are engaging with your content. Additionally, A/B testing can help you avoid the risk of sending out an email campaign that performs poorly because it doesn't take into account the preferences of your subscribers.

Our experience

We have used A/B testing extensively in our work and have found it to be an extremely useful tool. However, we have also found that it can be difficult to set up and manage multiple tests at once. To solve this problem, we created a spreadsheet template that helps us track our tests and their results so that we can easily compare them side-by-side.

Custom Fields

Create as many fields as you need to keep track of important data and properly segment your leads using Elastic Email.

What this is

Custom fields are a way to add information about your contacts into Elastic Email so that you can segment your lists and target your campaigns more effectively. You can create custom fields for anything from job titles to purchase history. This feature allows you to track and store data about your contacts in one place.

To create a custom field, go to the Contacts tab and click on the Custom Fields option. From there, you can add a new custom field by clicking on the Add Field button. Give your custom field a name and choose what type of information it will contain (text, number, date, etc.). Once you've created your custom field, you can add data to it by editing individual contacts or importing contact lists with the custom fields included.

Why this matters

Custom fields are important because they allow you to segment your contact lists more effectively. By tracking different pieces of information about your contacts, you can target them more accurately with campaigns that are relevant to their interests. This helps improve engagement rates and conversion rates. Moreover, custom fields make it easier to track the performance of your campaigns and understand what is working and what isn't.

Our experience

We used custom fields to segment our contact lists by job title, industry, and purchase history. This allowed us to target our campaigns more effectively and improve engagement rates. We also used custom fields to track the performance of our campaigns. 

One difficulty we had was that some of our contacts did not have complete data in their custom fields. To solve this problem, we created default values for each field so that every contact would have a value even if they didn't have complete data.

Review Tracking

Track what you need to know about your leads with Elastic Email.

What this is

Review tracking is a feature that allows you to see how your subscribers are interacting with your emails. You can see things like how many people opened your email, clicked on links, and unsubscribed from your list. This information can be helpful in understanding what kinds of content your subscribers like and don't like. It can also help you troubleshoot problems with deliverability or engagement.

Why this matters

This feature is important for email tracking because it allows you to see what is working and what isn't. If you see that your open rates are low, or that people are unsubscribing from your list, you can make changes to improve those things. 

This feature can also help you understand why people might not be opening your emails, so you can make changes to improve that. Moreover, review tracking allows you to see which links in your email are being clicked on, so you can better understand what content is most popular with your subscribers.

Our experience

We used review tracking to see how our subscribers were interacting with our emails. We found that it was helpful in understanding what kinds of content they liked and didn't like. It was also helpful in troubleshooting problems with deliverability or engagement. However, we did have some difficulty understanding the data at first. But after a few tries, we were able to figure it out and use it effectively.

Pros & Cons Expand Collapse

Pros and cons of using Elastic Email for your email tracking

Pros

  • A/B testing allows for fine-tuning of email content

  • Custom fields allow more effective list segmentation

  • Provides valuable insights into engagement and deliverability

  • Easy to use and has a low learning curve

  • Offers a free trial so you can test the software before buying

Cons

  • Some features are difficult to understand

  • The support team is slow to respond

  • Pricing is higher than some competitors

Pricing Expand Collapse

Elastic Email pricing

$0.10 per email

$0.01 per contact

This is affordable in the market for a tool that does email tracking. They have a free trial, and you don't have to get a quote for pricing.

#31: SalesHandy

4.7
Overview Expand Collapse

SalesHandy is a software tool that helps you track your emails. It's unique in that it allows you to see not only when your email has been opened, but also what links in the email have been clicked on, and how many times each link has been clicked. 

This information is valuable because it allows you to see not only whether your contact is interested in the overall content of your email, but also which specific topics they are most interested in. 

Additionally, this information can be used to score leads; for example, if a lead clicks on multiple links in an email about a particular product or service, they might be further along in the sales process than someone who only clicks on one link.

The other features of SalesHandy are its read receipts and advanced email analytics. Read receipts allow you to see when your email has been opened, how many times it's been opened, and what links have been clicked. This information can be used to follow up with your prospect more effectively. 

Advanced email analytics provides users with detailed information about their sent emails, including when the email was opened, how many times it was opened, what links were clicked on, and more. This information can be used to improve one's email marketing strategy by understanding what interests recipients and tailoring future emails accordingly.

The drawbacks of SalesHandy are that it can be difficult to track multiple recipients at the same time and that its read receipts and advanced email analytics features can sometimes be inaccurate. Additionally, prices for SalesHandy's services start at $10/month, which may be too expensive for some companies.

Overall, SalesHandy is a helpful tool for those who want to improve their email marketing strategy. It provides valuable insights into what interests recipients and allows you to follow up with those who have not opened your emails or clicked on any links.

 However, it is important to keep in mind that its read receipts and advanced email analytics features can sometimes be inaccurate.

Make email marketing easier with SalesHandy's read receipts, link tracking, advanced email analytics, feed, and campaigns.

Conclusion

Compared to alternatives like Yesware and HubSpot Sales, SalesHandy's pricing is more affordable. Yesware charges $12/user/month for its Basic plan and $24/user/month for its Professional plan. HubSpot Sales' Starter plan costs $50/month for up to 1,000 contacts and 5 users, while its Professional plan costs $400/month for up to 10,000 contacts and 10 users. Given these price points, SalesHandy is a more affordable option for those looking for an email tracking solution.

SalesHandy ranks #31 on our list because it provides valuable insights into what interests recipients and allows you to follow up with those who have not opened your emails or clicked on any links. However, it is important to keep in mind that its read receipts and advanced email analytics features can sometimes be inaccurate.

Top Features Expand Collapse

Read Receipts

Make following up easier by knowing when your leads read your email using Saleshandy.

What this is

Read Receipts is a feature that allows you to see when your email has been opened, how many times it's been opened, and what links have been clicked. With this information, you can follow up with your prospect more effectively.

SalesHandy's read receipts are different than most because they're not just triggered by the recipient opening your email. They're also triggered when the recipient views your email in their preview pane, forwards your email to someone else, or clicks on a link in your email. This means that you can get more accurate information about whether or not your prospect is interested in what you're offering.

More importantly, SalesHandy's read receipts are completely free. There is no limit to the number of emails you can track, and there is no need to install any software on your computer. All you need is a SalesHandy account. This should come as a relief to companies who are looking for an email tracking solution that doesn't break the bank.

Why this matters

This feature is useful for a number of reasons. First, it allows you to see if your prospect is actually interested in what you're offering. If they're not opening your emails or clicking on any links, then you know that you need to follow up with them using a different method. 

Second, it allows you to see how far along your prospect is in the sales process. For example, if they click on a link in your email but don't open it until later, then you know that they're still doing research and aren't ready to buy yet. Finally, this feature can help you save time by avoiding prospects who are no longer interested in what you have to offer.

In addition, this feature can be useful for salespeople who want to know if their prospect has received their email. With SalesHandy's read receipts, you can see when your email was opened, how many times it was opened, and what links were clicked. This information can help you follow up with your prospect more effectively.

Our experience

We've found that SalesHandy's read receipts are a valuable tool for our email tracking needs. We've used them to track both our own emails and those of our clients. In general, we've found that they're accurate and provide helpful information about whether or not a recipient is interested in what we have to offer.

One difficulty we had was trying to track multiple recipients at the same time. However, we were able to solve this problem by using SalesHandy's Batch Tracking feature. This feature allows you to track up to 500 recipients at once, which made it much easier for us to get the information we needed.

Link Tracking

See the links garnering more clicks and more with SalesHandy’s easily-implemented link tracking feature.

What this is

With SalesHandy's Link Tracking feature, you can see not only when your email has been opened, but also what links in the email have been clicked on, and how many times each link has been clicked. This information is valuable because it allows you to see not only whether your contact is interested in the overall content of your email, but also which specific topics they are most interested in.

Additionally, this information can be used to score leads; for example, if a lead clicks on multiple links in an email about a particular product or service, they might be further along in the sales process than someone who only clicks on one link. 

Why this matters

This feature is important because it allows you to not only see if your email has been opened, but also what parts of the email are most interesting to your contact. This information can be used to score leads and determine which leads are further along in the sales process than others.

Additionally, this information can be used to segment your list so that you can send more targeted emails in the future. The more you know about your contacts and their interests, the better able you are to sell to them.

A great way to use SalesHandy's Link Tracking feature is by setting up a link in your email that goes to a landing page. By doing this, you can see not only if someone clicked on the link in your email, but also how many times they visited the landing page and what actions they took while they were there. This information can be very valuable when trying to determine which leads are interested in your product or service.

Our experience

We have found SalesHandy's Link Tracking feature to be very useful in our work. It has allowed us to see not only which contacts are interested in our emails, but also which topics they are most interested in. Additionally, we have used this information to segment our list so that we can send more targeted emails in the future. 

The only difficulty we have had with this feature is that it can sometimes be difficult to set up a link that goes to a landing page. However, we have been able to overcome this difficulty by using one of SalesHandy's other features, Email Templates. Email Templates allow you to create pre-designed emails with links already included. This has made it much easier for us to set up links and track them effectively.

Advanced Email Analytics

Efficiently track and understand your marketing efforts with SalesHandy.

What this is

SalesHandy's email tracking software tool Advanced Email Analytics feature provides users with detailed information about their sent emails, including when the email was opened, how many times it was opened, what links were clicked on, and more. 

This information can be used to improve one's email marketing strategy by understanding what interests recipients and tailoring future emails accordingly. Moreover, the feature can be used to follow up with recipients who have not opened an email or clicked on any links, in order to gauge their level of interest.

Why this matters

This feature is important because it provides users with data that can be used to improve their email marketing strategy. By understanding what interests recipients and tailoring future emails accordingly, companies can increase the likelihood of recipients engaging with their content. 

Additionally, the ability to follow up with those who have not opened an email or clicked on any links can help companies gauge interest levels and take appropriate action. Besides, this feature is significant as it makes SalesHandy's email tracking software tool stand out from other similar tools in the market.

Our experience

We used SalesHandy's email tracking software tool to track the engagement of our recipients with our emails. We found the Advanced Email Analytics feature to be very helpful in understanding what interests our recipients and tailoring future emails accordingly. Additionally, we were able to follow up with those who had not opened our emails or clicked on any links, which helped us gauge their level of interest. 

However, we did encounter some difficulty using the feature as it was not always accurate in reporting when an email was opened or what links were clicked on. Nevertheless, we were able to solve this problem by contacting customer support and they were able to help us troubleshoot the issue.

Pros & Cons Expand Collapse

Pros and cons of using SalesHandy for your email tracking

Pros

  • Provides valuable insights into what interests recipients 

  • Allows you to follow up with those who have not opened your emails

  • Helps you understand customer interests and tailor future emails

  • Offers a free trial

  • Has a helpful and responsive customer support team

Cons

  • Can be difficult to track multiple recipients at the same time

  • Read receipts and email analytics features can be inaccurate

Pricing Expand Collapse

SalesHandy pricing

$10/month for the Starter plan

$25/month for the Professional plan

$50/month for the Business plan

The pricing for SalesHandy is affordable compared to other email tracking tools in the market. They offer a free trial so you can try out the tool before committing to a plan. You do not need to get a quote for pricing, and the plans are based on monthly usage.

#32: Poppulo

4.5
Overview Expand Collapse

Poppulo is a software tool that allows companies to track their email campaigns and ensure that they are being delivered to the intended recipients. The tool also allows companies to see whether or not their emails are being opened and, if so, how many times they are being opened. 

Additionally, Poppulo's Email Delivery feature provides companies with detailed analytics about their email campaigns, including information on who opened the emails and when, as well as what links were clicked on within the emails.

What sets Poppulo apart from other software tools in email tracking is its ability to provide users with detailed analytics about their email campaigns. Additionally, Poppulo's Email Delivery feature allows companies to A/B test their email campaigns in order to optimize their open and click-through rates.

The disadvantage of using Poppulo is that it can be difficult to understand all of the data that is being presented through the analytics function. Additionally, trigger-based emails cannot be tested without actually triggering the action (e.g., making a purchase). This means that users sometimes have to wait for a real customer interaction before they can test whether their email messages are being sent as intended.

Poppulo's pricing plans start at $10/month for the Basic plan, which includes up to 2,500 contacts. The Professional plan starts at $25/month and includes up to 10,000 contacts. For more than 10,000 contacts, you will need to contact Poppulo for a custom quote.

With Poppulo, enjoy segmented and detailed analysis of your email marketing efforts, and pair that with automation to guarantee the best results.

Conclusion

Compared to alternatives like Mixpanel and Mailchimp, Poppulo is more expensive. However, they offer a free trial so you can test out the features before committing to a paid plan. Additionally, their Email Analytics feature is very robust, providing users with detailed insights into their email campaigns. 

The ability to segment your audience and see which groups are most engaged is also extremely helpful. Overall, we believe that Poppulo's advantages outweigh its disadvantages and that it is a good option for companies looking for an email tracking tool.

Poppulo ranks #32 on our list because it provides users with detailed analytics about their email campaigns while also allowing companies to A/B test their email campaigns in order to optimize their open and click-through rates.

Top Features Expand Collapse

Email Analytics

Seamlessly measure your reach, impacts, and monitor other statistics with Poppulo.

What this is

Poppulo's Email Analytics feature allows users to track how their email campaigns are performing. Users can see open rates, click-through rates, and other engagement metrics. Additionally, they can segment their audience and see which groups are most engaged with their emails. 

Besides general performance metrics, Poppulo also provides users with benchmarks from other companies in their industry. In addition to all of this, users can also see which individual employees are engaging with their emails the most. More importan`tly, they can see which employees are not engaging with their emails, and take action accordingly.

Why this matters

Email tracking is important for any company that wants to improve its internal communications. By being able to track how employees are interacting with email campaigns, companies can make changes to improve engagement. Additionally, by seeing which employees are not engaging with emails, companies can target those individuals specifically and try to address the issue. 

Lastly, the benchmarks provided by Poppulo allow companies to see how they stack up against others in their industry and adjust their strategies accordingly. This is all extremely valuable information for any company that wants to improve its email communications.

Our experience

We have found Poppulo's Email Analytics feature to be very helpful in tracking the performance of our email campaigns. The ability to segment our audience and see which groups are most engaged has been especially useful. We have also found the benchmarks from other companies in our industry to be helpful in gauging our own performance and making necessary adjustments. 

One difficulty we have had is trying to track engagements on a per-employee basis. While Poppulo does provide some information on individual employees, it is not as detailed as we would like it to be. However, overall we have been very happy with this feature and find it to be essential for any company doing email tracking.

Email Delivery

Ensure you know whether your emails are received, and see other valuable statistics while you’re at it when using Poppulo.

What this is

Poppulo's Email Delivery feature is a tool that allows companies to track their email campaigns and ensure that they are being delivered to the intended recipients. The tool also allows companies to see whether or not their emails are being opened and if so, how many times they are being opened. 

Additionally, Poppulo's Email Delivery feature provides companies with detailed analytics about their email campaigns, including information on who opened the emails and when, as well as what links were clicked on within the emails.

Moreover, the feature allows companies to A/B test their email campaigns in order to optimize their open and click-through rates. This is done by sending out two slightly different versions of the same email to a small group of people and then measuring which version performs better. With this information, companies can then send out the more successful version of the email to their entire contact list.

Why this matters

An important part of any email marketing campaign is ensuring that your emails are actually being delivered to people's inboxes. Poppulo's Email Delivery feature helps companies to track their email campaigns and ensure that they are reaching their intended audiences. 

Additionally, the tool provides valuable insights into how effective your email campaigns are by tracking metrics such as open rates and click-through rates. This information can then be used to improve future email campaigns.

Our experience

We have used Poppulo's Email Delivery feature to track our email campaigns and ensure that they are being delivered to people's inboxes. Additionally, we have used the tool to track metrics such as open rates and click-through rates. We have found this information to be valuable in understanding how effective our email campaigns are. 

One difficulty we had was with understanding all of the data that was being presented to us through the analytics function. However, after some trial and error, we were eventually able to make sense of the data and use it to improve our email campaigns.

Trigger-Based Emails

Effortlessly implement your marketing strategy with Poppulo’s wonderful features.

What this is

Trigger-based emails are email messages that are automatically sent to a contact when they take a certain action, or trigger. For example, you can set up a trigger-based email to send an automated message to a customer after they make a purchase on your website. You can also use trigger-based emails to send messages to contacts who haven’t interacted with your company in a while.

Trigger-based emails can be set up in Poppulo using the Autoresponders feature. To create a trigger-based email, you first need to create an email campaign and then add the autoresponder action to that campaign. 

For each autoresponder action, you need to specify the trigger (e.g., purchase made), the contact list that should receive the message, and when the message should be sent (e.g., immediately after purchase). You can also specify additional conditions for sending the message, such as whether or not a contact has already received another message in your campaign.

Why this matters

Trigger-based emails are an important tool for companies because they allow you to automate your communications with customers and prospects. By sending automated messages based on customer behavior, you can stay top of mind with your contacts without having to manually send each message yourself. 

Additionally, trigger-based emails can help you nurture leads and convert them into customers by providing timely information about your products or services.

Besides being automated, trigger-based emails can also be personalized. For example, you can use merge tags to insert a contact’s first name into the subject line or body of your message. You can also use dynamic content to insert different images or call-to-action buttons based on a contact’s behavior or profile information.

Our experience

We have used Poppulo's autoresponder feature to set up trigger-based emails for several of our clients. We find that it is a very user-friendly tool and easy to set up autoresponders for various triggers. 

One difficulty we have encountered is that there is no way to test how an autoresponder will work without actually triggering the action (e.g., making a purchase). This means that we sometimes have to wait for a real customer interaction before we can test whether our email messages are being sent as intended.

Pros & Cons Expand Collapse

Pros and cons of using Poppulo for your email tracking

Pros

  • Allows companies to track their email campaigns

  • Provides valuable insights into email campaign performance

  • Helps companies to ensure that emails are delivered

  • A/B testing tool to optimize open and click-through rates

  • User-friendly interface

Cons

  • Can be difficult to understand all of the data in analytics 

  • Trigger-based emails cannot be tested without triggering the action

  • Pricing plans can be expensive for companies with large lists

Pricing Expand Collapse

Poppulo pricing

$600/month (or $5,400/year) for up to 5 users

$1,200/month (or $10,800/year) for 6-10 users

$2,400/month (or $21,600/year) for 11-15 users

Poppulo is a bit on the expensive side when compared to other email tracking tools. However, they do offer a free trial so you can test out the features before committing to a paid plan. Pricing is based on the number of users, so if you have a large team, the cost could quickly add up.

#33: Everest (formerly 250ok and Return Path)

4.2
Overview Expand Collapse

Everest is a software tool that allows you to track your email campaigns and improve your deliverability rates. The tool uses a seed list of real email addresses to ping with test emails in order to see where they land – in the inbox, spam folder, or not at all. This helps you understand how different providers are filtering your messages and make necessary changes to improve deliverability.

Everest also offers pre-send email testing, which allows you to send your emails to a test panel of real people who use different email clients in order to measure how well the email renders on each client. This helps avoid potential deliverability issues and ensures that more people will see and engage with your emails. 

In addition, Everest's list validation feature checks each email address against a number of criteria to ensure that only valid addresses are used, which can improve deliverability and avoid negative consequences such as blacklisting.

The downfall of this software may be that the competitive intel leaves room for improvement since it only shows a very limited amount of data from your competition. Additionally, sometimes duplicate records take up credits and there is no feature to filter out duplicates to save credits. 

Reduce bounce rates and ensure deliverability with Everest's list validation, pre-send email testing, and inbox placement features.

Conclusion

Compared to alternatives like Mailchimp and SendGrid, Everest's pricing is on the high end. However, it is important to consider that Everest offers a lot of features that are not available with other providers. 

For example, the inbox placement feature is very valuable in tracking email campaigns and understanding how messages are filtered by different providers. Additionally, pre-send email testing can be used to avoid potential deliverability issues and ensure that more people will see and engage with your emails.

Everest ranks #33 on our list because its competitive intel could improve, but it has great value for its price if you need comprehensive data about your email campaign's effectiveness including where they land – in the inbox or spam folder – as well as helpful insights into how different providers filter your messages.

Top Features Expand Collapse

Inbox Placement

Seamlessly access detailed inbox statistics with Everest.

What this is

In order to track your email, Everest uses a seed list. This is a list of real email addresses that the company controls. The software then pings these addresses with test emails to see where they land – in the inbox, spam folder, or not at all. From there, you can start to make changes to improve your deliverability. 

You can also use this data to show customers proof of increased inbox placement rates over time. Moreover, this inbox placement data is valuable in and of itself, as it can help you understand how your messages are being filtered by different providers.

Why this matters

This feature matters because it allows companies to see whether their emails are actually landing in people's inboxes. It also provides valuable insights into how email providers are filtering messages. This can be used to make changes to improve deliverability rates. 

Additionally, the data from inbox placement tests can be used to show customers proof of increased deliverability over time. This feature is also valuable because it provides insight into how email providers are filtering messages. 

More importantly, this inbox placement feature allows companies to track their email campaigns and make necessary changes to ensure that their messages are reaching the intended recipients.

Our experience

We have found the inbox placement feature to be extremely valuable in tracking our email campaigns. It has helped us understand how our messages are being filtered by different providers and made it possible for us to make changes to improve our deliverability rates. Additionally, the data from these tests have been very useful in showing customers proof of increased deliverability over time.

The only difficulty we have experienced is that sometimes the tool makes us run a list validation a few times before it will give us the results. However, overall, we have found this feature to be extremely helpful in tracking our email campaigns and improving our deliverability rates.

Pre-Send Email Testing

Reach your leads faster and with more efficiency by taking advantage of Everest’s features, which includes pre-send email testing.

What this is

Pre-send email testing is a feature that allows you to test your emails before sending them, in order to ensure that they will render correctly on different platforms and devices. This is done by sending the email to a test panel of real people who use different email clients, and then measuring how well the email renders on each client.

With this feature, you can also test how likely your email is to be caught by spam filters and get suggestions on how to improve it. Moreover, you can test different versions of your email (for example, with different subject lines) to see which performs better.

Why this matters

Pre-send email testing is important because it allows you to avoid potential deliverability issues and ensure that your emails will be seen by your subscribers. By sending the email to a test panel first, you can identify any problems with rendering or spam filters before the email is sent to your entire list. 

This helps improve deliverability and ensures that more people will see and engage with your emails. In addition, testing different versions of your email can help you optimize your open and click-through rates. This is because you can see which version of the email performs better on different platforms and make changes accordingly.

Our experience

We have used pre-send email testing to test the rendering of our emails on different devices and platforms. This has been helpful in ensuring that our emails look correct on all devices and in avoiding deliverability issues. 

However, we have found that it can be difficult to interpret the results of the tests, particularly when there are many different versions of an email being tested. In addition, it can be time-consuming to set up and manage multiple tests at once. To solve these problems, we have created a process for interpreting the results of pre-send tests and also use automation tools to help manage multiple tests simultaneously.

List Validation

Reduce bounce rates and ensure you’re hitting the right targets with Everest.

What this is

List validation is a process of verifying the accuracy of email addresses on a given list. This is important because it helps to ensure that emails are not sent to invalid or non-existent addresses, which can damage a sender's reputation and deliverability.

Everest's list validation tool checks each email address on a given list against a number of criteria, including whether the domain exists, whether the mailbox exists, and whether the address is syntactically valid. 

If any of these criteria are not met, then the address is considered invalid and will be flagged as such. Invalid addresses can then be removed from the list before emails are sent out, ensuring that only valid addresses receive messages.

With list validation, Everest also offers the option to verify email addresses in real time as they are entered into a form or database. This can be useful for ensuring that only valid addresses are collected, and can help to avoid issues with bounced emails later on.

Why this matters

Email deliverability is becoming increasingly difficult as mailbox providers become more stringent about what they consider to be spam. As a result, it is essential for companies that rely on email communications to make sure that their lists are clean and up-to-date. List validation helps to ensure that only valid email addresses are used, which can improve deliverability and avoid negative consequences such as blacklisting.

More importantly, list validation can help to protect a company's sender reputation. Sending emails to invalid addresses is one of the surest ways to damage a sender's reputation, as it indicates that the company is not taking care of its list properly. This can lead to mailbox providers blocking or filtering messages from the company, making it difficult for even valid email addresses to receive messages.

Our experience

We have found Everest's list validation tool to be very accurate and helpful in keeping our lists clean. We especially appreciate the option to verify email addresses in real-time, as this has helped us avoid issues with bounced emails later on. 

The only difficulty we have had is that sometimes the tool makes us run a list validation a few times before it will give us the results. However, overall we are very happy with the tool and would recommend it to others.

Pros & Cons Expand Collapse

Pros and cons of using Everest for your email tracking

Pros

  • Allows you to track your email campaigns

  • Improves your deliverability rates

  • Provides insights into how email providers filter messages

  • Can be used to show customers proof of increased deliverability over time

  • Helps avoid potential deliverability issues

Cons

  • The competitive intel leaves room for improvement

  • Duplicate records take up credits

  • There is no feature to filter out duplicates to save credits

Pricing Expand Collapse

Everest pricing

$149/month for the Basic plan

$499/month for the Pro plan

$999+/custom Enterprise pricing plans

The price is expensive compared to other email tracking tools on the market. However, it is affordable compared to similar tools with similar features. Everest does not have a free trial, but you can get a quote for pricing.

#34: SaneBox

4.9
Overview Expand Collapse

SaneBox is a software tool that helps you manage your email. It includes features such as filtering, batching, and scheduling that help you to take control of your inbox and be more productive. In addition, the Blackbox feature keeps your inbox clean by automatically moving spammy or unimportant emails into a separate folder. 

One unique aspect of SaneBox is its ability to learn your email habits over time and group emails accordingly. For example, if you always delete certain types of emails without reading them, the tool will eventually stop sending those kinds of emails to your inbox and instead send them to a separate folder (or even automatically delete them). This helps to reduce the amount of time you spend dealing with email. 

Moreover, its ability to batch similar emails together and send them to you in one digest is great. This means that if you get a lot of newsletters or other non-time-sensitive emails, they will be grouped together so that you only have to deal with them once per day (or less often) instead of every time they come in. 

Overall, we have found SaneBox to be a helpful tool for managing our email. However, one difficulty we have had is that sometimes legitimate emails get caught in the Blackhole. To solve this, we simply go into our SaneBox Settings and add the sender's address to our Whitelist. 

This prevents their future emails from being blackholed. We also sometimes want emails from certain senders to be sent to different folders, but the tool does not allow for this level of customization. As a result, we have had to manually move some emails into different folders after they have been sorted by the tool. 

Keep yourself sane by keeping your emails clean and manageable with SaneBox!

Conclusion

Compared to alternatives like HubSpot Sales, which starts at $50/month, or Yesware, which starts at $12/user per month, SaneBox is more affordable. In addition, SaneBox offers a free trial and does not require you to get a quote for pricing like some other tools do.

SaneBox ranks #34 on our list because it is an affordable tool that offers email tracking features such as filtering and batching. It also has a unique feature called Blackbox that allows you to automatically move emails from certain senders into a separate folder that you never check.

Top Features Expand Collapse

Email Filter

Tired of dealing with so many emails at once? Let SaneBox help you filter and sort your emails!

What this is

SaneBox's email filter is a machine-learning tool that analyzes your past behavior with emails to automatically sort new incoming emails into different folders. This includes sorting important emails into your inbox and less important ones into a separate folder to be dealt with later. 

You can also train the filter to recognize certain types of email as being unimportant, such as newsletters or promotional emails, and have those always sorted into a separate folder. 

In addition, SaneBox offers a black hole feature that allows you to automatically send all future emails from certain senders straight to the trash without them ever appearing in your inbox. This is useful for unsubscribing from newsletters or ignoring spammy marketers. More importantly, it helps to keep your inbox clean and organized so you can focus on the emails that matter.

Why this matters

SaneBox's email filter is important because it helps you to take control of your inbox and manage your emails in a way that is most efficient for you. When you are able to quickly and easily see the emails that are most important, you can save time and be more productive. 

In addition, by automatically sorting less important emails into separate folders, you can bulk-process them later or have them automatically filed away. This frees up space in your inbox so you can focus on the messages that matter most. Moreover, the black hole feature protects you from spam and unwanted emails, further decluttering your inbox. 

Besides making you more productive, SaneBox's email filter also helps to reduce stress by giving you a sense of control over your inbox. When your inbox is overflowing with emails, it can be overwhelming and cause anxiety. 

However, when you know that less important emails are being sorted into separate folders and that you can deal with them later, it takes away some of the pressure. In addition, knowing that spammy or unwanted emails will never appear in your inbox can give you peace of mind. 

Our experience

We have found SaneBox's email filter to be extremely helpful in managing our inboxes. It is very easy to use and only takes a short time to set up. We love that we can train it to recognize certain types of emails as being unimportant and that we never have to see them again. In addition, the black hole feature has been invaluable in keeping our inboxes clean and clutter-free. 

One difficulty we had was with the scheduling feature. We wanted to be able to schedule emails to be re-sent at a later date but found that this was not possible with SaneBox. However, we were able to work around this by creating a rule in our email client that would forward the emails we wanted to be re-sent at a later date to a SaneBox address. This worked well and allowed us to still use the scheduling feature even though it was not built into SaneBox.

Blackbox

Keep yourself sane by using Sanebox’s Blackbox and never have to stare at or sort unwanted emails again!

What this is

Blackbox is a feature that allows you to automatically move emails from certain senders into a separate folder that you never check. This is a fast way to unsubscribe from a newsletter or never hear from a spammy marketer again. You can also use Blackbox to train SaneBox on what kinds of emails you consider to be spam.

SaneBox will then automatically move emails from addresses you've blackholed into a special folder called SaneBlackHole. You can access this folder by going to your SaneBox Settings and clicking on the Blackhole tab. 

From there, you can add or remove addresses from your Blackhole list. This is a great way to keep your inbox clean and free of clutter. More importantly, blackholing an email address prevents that sender from knowing you've read their email. This is a great way to keep your inbox clean and free of clutter.

Why this matters

A great email tracking tool needs to be able to automatically filter out spammy or unimportant emails. This way, you can focus on the emails that matter most to you. Blackbox is a great way to do this. Not only does it keep your inbox clean, but it also prevents spammy marketers from knowing you've read their email.

With Blackbox, you can also train SaneBox on what kinds of emails you consider to be spam. This way, SaneBox can automatically move these types of emails into your Blackhole folder for you. In addition, this helps SaneBox become more accurate over time at identifying which emails are important to you.

Our experience

We've found Blackbox to be a great way to keep our inbox clean and free of clutter. We've also found it helpful in training SaneBox on what kinds of emails we consider to be spam. However, one difficulty we've had is that sometimes legitimate emails get caught in the Blackhole. To solve this, we simply go into our SaneBox Settings and add the sender's address to our Whitelist. This prevents their future emails from being blackholed.

Batching

Seamlessly organize and batch your emails as needed with SaneBox.

What this is

SaneBox's email tracking software tool includes a feature called batching. This means that the tool can group together similar emails and send them to you in one digest, rather than individually. For example, if you get a lot of newsletters or other emails that are not time-sensitive, they can be batched together so that you only have to deal with them once per day (or less often) instead of every time they come in. 

In addition, if you get a lot of email from one sender (such as a mailing list), you can choose to have all of those emails automatically sent to a separate folder that you can check less often. This helps to declutter your inbox and allows you to focus on more important communications.

More generally, the tool can learn your email habits over time and group emails accordingly. For example, if you always delete certain types of emails without reading them, the tool will eventually stop sending those kinds of emails to your inbox and instead send them to a separate folder (or even automatically delete them).

Why this matters

This feature is useful for a company that wants to do email tracking because it can help reduce the amount of time employees spend dealing with email. By automatically sorting and grouping emails, employees can save time by only having to deal with the most important communications. In addition, this feature can help to prevent important emails from getting lost in the shuffle of a busy inbox.

Plus, for companies that want to track employee productivity, this feature can be used to see which employees are spending the most time dealing with email. This information can then be used to make changes to company policy or improve email management training.

This feature can also be used to track how many emails an employee sends and receives in a day. This information can be used to identify employees who may need additional training on time management or effective communication.

Our experience

We have found the batching feature to be very helpful in managing our email. We get a lot of newsletters and other non-time-sensitive emails, so it is nice to have them all grouped together in one digest. This saves us time because we only have to deal with them once per day (or less often) instead of every time they come in.

The tool has also been helpful in sorting and grouping our email by sender. For example, we have a lot of email from our team mailing list, so we have chosen to have all of those emails automatically sent to a separate folder. This helps to declutter our inbox and allows us to focus on more important communications.

One difficulty we have had with the tool is that it sometimes groups together emails that we would prefer to keep separate. For example, we might want all email from our team mailing list in one place, but also want any email that mentions a specific project to be sent to a different folder. However, the tool does not allow for this level of customization. As a result, we have had to manually move some emails into different folders after they have been sorted by the tool.

Pros & Cons Expand Collapse

Pros and cons of using SaneBox for your email tracking

Pros

  • Analyzes your past behavior with emails 

  • Automatically sorts new incoming emails into different folders

  • Can group together similar emails and send them in one digest

  • Reduces the amount of time you spend dealing with email

Cons

  • Sometimes legitimate emails get caught in the Blackhole

  • Does not allow for certain types of customization

  • Can be difficult to use

Pricing Expand Collapse

SaneBox pricing

$7.50/month for a yearly subscription

$10/month for a monthly subscription

The pricing for SaneBox is affordable in the market for a tool that does email tracking. They have a free trial, and you do not have to get a quote for pricing.

#34: EngageBay All-in-One Suite

4.6
Overview Expand Collapse

EngageBay All-in-One Suite is a software tool we used for our email tracking. It's unique in that it has several features which are either rare or nonexistent among other tools, such as contact management, a chrome plugin, and email sequence automation.

EngageBay's contact management system is designed to make it easy for you to store, organize, and find information about your contacts. You can add new contacts manually or import them from a file (such as a CSV file). 

Contacts are automatically added to your EngageBay account when they interact with your company in some way (for example, if they fill out a form on your website or open an email that you sent). Once you have added contacts to EngageBay, you can easily view their contact information, interaction history, and any other relevant details. You can also add notes about each contact.

Meanwhile, its Chrome plugin allows you to quickly add new contacts and leads from LinkedIn and Gmail with just one click. It also automatically adds important information about the contact, such as their title, company, location, and more. This saves you time from having to manually add this information later on. 

Additionally, the plugin makes it easy to launch EngageBay's automation workflows directly from within LinkedIn or Gmail - meaning you can save time when following up with new leads or keeping track of your sales pipeline. 

Finally, email sequence is a feature that allows you to create a series of automated emails that will be sent out to your contacts over time. You can set up the sequence so that it sends an email immediately after someone subscribes to your list, or you can schedule the emails to go out at specific intervals (e.g. every week). EngageBay will track who opens and clicks on each email in the sequence, so you can see which emails are performing well and adjust your sequence accordingly.

The downfalls of this tool are that some users find the self-serve documentation to be thin and there can be a learning curve in using some features. However, EngageBay offers a plethora of video tutorials to help users get started. Additionally, because it is packed with features, it may be more expensive than other tools - though this cost is likely worth it for those who will use them.

Settle for an all-in-one suite where you can create sequences, manage contacts, and even add integrations with EngageBay.

Conclusion

Compared to alternatives like HubSpot and Pardot, EngageBay is more expensive. However, it offers a lot of features that other tools do not offer. For example, EngageBay offers a CRM system, marketing automation, and much more. If you are looking for an all-in-one solution, then EngageBay may be worth the price. They also offer a free trial so you can try before you buy.

EngageBay All-in-One Suite ranks #34 on our list because it is packed with features and has a higher price tag than some of the other options on our list. However, its many features (such as contact management, chrome plugin, and email sequence) make it a great choice for those who are looking for an all-in-one solution. Additionally, they offer a free trial so you can try before you buy.

Top Features Expand Collapse

Contact Management

Don’t let your contacts overwhelm you – manage them easily with EngageBay.

What this is

Contact management is the process of storing, organizing, and keeping track of information about your contacts (customers, clients, prospects). This can include their contact information (name, email address, phone number), interaction history (meeting notes, emails sent/received), and any other relevant details.

EngageBay’s contact management system is designed to make it easy for you to store, organize, and find information about your contacts. You can add new contacts manually or import them from a file (such as a CSV file). 

Contacts are automatically added to your EngageBay account when they interact with your company in some way (for example, if they fill out a form on your website or open an email that you sent).

Once you have added contacts to EngageBay, you can easily view their contact information, interaction history, and any other relevant details. You can also add notes about each contact. This makes it easy for you and your team to keep track of important details about each customer or client.

More importantly, EngageBay’s contact management system makes it easy to segment your contacts into different groups. This is important because it allows you to send more targeted and relevant communications to each group. 

For example, you could create a group for customers who have made a purchase in the past 6 months and another group for those who have not made a purchase in the past 6 months. You can then send different emails to each group – such as special offers or coupons for those who have not made a recent purchase.

Finally, EngageBay’s contact management system integrates with other parts of the platform, such as the email marketing tool and the CRM. This allows you to quickly add new contacts to your lists and see their interaction history in one place.

Why this matters

Contact management is important for any company that wants to build and maintain relationships with its customers or clients. A good contact management system makes it easy to store, organize, and find information about your contacts. This can save you a lot of time and make it easier for you to keep track of important details about each customer or client. 

In addition, a good contact management system allows you to segment your contacts into different groups so that you can send more targeted and relevant communications.

More importantly, EngageBay’s contact management system integrates with other parts of the platform, such as the email marketing tool and the CRM. This allows you to quickly add new contacts to your lists and see their interaction history in one place.

Our experience

We have found EngageBay’s contact management system to be very user-friendly and easy to use. Adding new contacts is simple and can be done either manually or by importing them from a file. Additionally, we like that we can easily view each contact’s information, interaction history, and any other relevant details in one place.

One difficulty we did have was trying to segment our contacts into different groups. However, after some trial and error, we were able to figure out how to do this (you can segment your contacts by using tags). 

Overall, we are very happy with EngageBay’s contact management system and would recommend it to anyone looking for a good way to store, organize, and find information about their contacts.

Chrome Plugin

Plug EngageBay into your Chrome browser or integrate it in many other apps!

What this is

EngageBay's Chrome Plugin is a browser extension that allows you to quickly add new contacts and leads from LinkedIn and Gmail with just one click. It also automatically adds important information about the contact, such as their title, company, location, and more. This saves you time from having to manually add this information later on.

More importantly, the plugin also allows you to launch EngageBay's automation workflows from within LinkedIn and Gmail. This means that you can automatically send follow-up emails, add new leads to your CRM, and more without ever having to leave your inbox.

Why this matters

The Chrome Plugin is a great time saver for anyone who spends a lot of time in their inboxes. It allows you to quickly add new contacts and leads without having to leave your inbox or manually enter their information. Additionally, it makes it easy to launch EngageBay's powerful automation workflows directly from within LinkedIn and Gmail. This can save you a lot of time when following up with new leads or keeping track of your sales pipeline.

This also allows you to keep all of your customer information in one place. This is important because it allows you to have a complete view of your customer's journey from first contact to sale. Additionally, it makes it easy to segment your contacts into different lists based on their interactions with EngageBay.

Our experience

We've found the Chrome Plugin to be a great time saver. It's extremely easy to use and allows us to quickly add new contacts and leads without having to leave our inboxes. Additionally, it's very helpful that we can launch EngageBay's automation workflows directly from within LinkedIn and Gmail. This has saved us a lot of time when following up with new leads or keeping track of our sales pipeline.

The only difficulty we've had is remembering to use the plugin when adding new contacts or leads. However, this is more of a user error than anything else. Overall, we've found the Chrome Plugin to be an extremely useful tool for anyone who uses EngageBay on a daily basis.

Email Sequence

Masterfully create and automate customizable email sequences with EngageBay.

What this is

Email Sequence is a feature that allows you to create a series of automated emails that will be sent out to your contacts over time. You can set up the sequence so that it sends an email immediately after someone subscribes to your list, or you can schedule the emails to go out at specific intervals (e.g. every week).

EngageBay will track who opens and clicks on each email in the sequence, so you can see which emails are performing well and adjust your sequence accordingly. In addition, you can set up triggers so that contacts who take certain actions (e.g. clicking on a link in an email) are added to a different sequence or removed from the current one. This helps you to keep your contact list clean and engaged.

More importantly, Email Sequence allows you to automate your follow-up with leads and customers, which can save you a lot of time.

Why this matters

Email sequences are important because they allow you to nurture your relationships with leads and customers over time. By sending automated emails at regular intervals, you can stay top-of-mind without having to put in a lot of manual effort. In addition, by tracking who opens and clicks on each email, you can get insights into what type of content is most engaging for your audience. This helps you to fine-tune your sequence so that it is more effective.

More than this, by setting up triggers, you can ensure that contacts are added to or removed from the right sequences based on their actions. This helps you to keep your contact list clean and engaged, which is important for maintaining a high deliverability rate. It also helps you to avoid sending irrelevant emails to people who are no longer interested in your products or services.

Our experience

We have found Email Sequence to be a very powerful tool for nurturing our relationships with leads and customers. We use it to send automated follow-up emails at regular intervals, and we track who opens and clicks on each email so that we can adjust our sequence accordingly. 

In addition, we have set up triggers so that contacts are added to or removed from the right sequences based on their actions. This has helped us to keep our contact list clean and engaged, which is important for maintaining a high deliverability rate.

The only difficulty we have had with Email Sequence is that it can be difficult to fine-tune the timing of the emails. For example, if you want to send an email immediately after someone subscribes to your list, you need to make sure that they are added to the sequence within a few minutes. 

This can be challenging if you have a lot of subscribers coming in at once. To solve this problem, we recommend using a tool like Zapier or IFTTT so that contacts are automatically added to the sequence as soon as they subscribe.

Pros & Cons Expand Collapse

Pros and cons of using EngageBay All-in-One Suite for your email tracking

Pros

  • User-friendly and easy to use 

  • Integrates with other parts of the platform

  • Allows you to segment your contacts

  • Chrome plugin is a great time saver

  • Email sequence is a powerful tool for nurturing relationships 

Cons

  • Can be difficult to fine-tune the timing of emails 

  • May be more expensive than other tools

Pricing Expand Collapse

EngageBay All-in-One Suite pricing

$49/month for 500 contacts

$99/month for 2500 contacts

$199/month for 10,000 contacts

EngageBay is expensive compared to other email tracking tools on the market. However, it offers a lot of features that other tools do not offer. For example, EngageBay offers a CRM system, marketing automation, and much more. If you are looking for an all-in-one solution, then EngageBay may be worth the price. They also offer a free trial so you can try before you buy.

#36: PhoneBurner

4.7
Overview Expand Collapse

PhoneBurner is a software tool that offers automated voicemail and email, transcription of voicemails and emails, and reverse lookup of phone numbers. This tool is unique in its ability to automate the process of leaving voicemails and sending follow-up emails, as well as transcribing both voicemails and emails. 

In addition, PhoneBurner's Reverse Lookup feature allows you to see the name and address associated with a phone number, which can be useful for finding out who owns a number that is not in your contact database.

This tool is great for companies that want to increase their sales productivity, as well as for individuals who want to save time by quickly skimming through the content of voicemails and emails. 

However, it should be noted that the transcription services offered by PhoneBurner are not perfect and there may be some inaccuracies in the transcriptions. In addition, this tool is only useful if you have a large database of contacts.

Marketing campaigns aren't complete without calls and emails, so deal with that using PhoneBurner.

Conclusion

Compared to alternatives like Yesware and HubSpot Sales, PhoneBurner is less expensive. Yesware starts at $25/user per month, while HubSpot Sales starts at $50/month for the entire team. In addition, PhoneBurner offers a free trial and discounts for annual billing, which makes it more affordable than the alternatives.

PhoneBurner ranks #36 on our list because it is a less expensive alternative to other email tracking tools on the market. In addition, PhoneBurner offers a free trial and discounts for annual billing, which makes it more affordable than the alternatives.

Top Features Expand Collapse

Automated Voicemail and Email

Leave automated voicemails and follow-up emails with the click of a button using PhoneBurner.

What this is

PhoneBurner's automated voicemail and email feature allows you to leave a pre-recorded voicemail and send a follow-up email with the push of a button. This is a great time-saving tool that allows you to move on to the next call while PhoneBurner takes care of leaving the voicemail and email for you.

You can also customize your voicemail and email messages for each contact so that you can tailor your message to the specific person you are trying to reach. In addition, you can set up your voicemail and email to be sent at a certain time of day, so that you can make sure your message is received when the person is most likely to be available.

More importantly, this feature allows you to track when your voicemail and email are opened and whether or not the person you contacted responds to your message. This is valuable information that can help you gauge the effectiveness of your outreach efforts.

Why this matters

This feature is important because it allows you to make more calls in a day while still being able to reach out to your contacts through voicemail and email. This is especially valuable for companies that want to increase their sales productivity.

In addition, this feature provides valuable data that can help you track the effectiveness of your outreach efforts. By knowing when your messages are opened and whether or not the person responds, you can adjust your strategy accordingly.

This feature is also important because it allows you to customize your messages for each contact. This way, you can make sure that your message is relevant and tailored to the person you are trying to reach.

More importantly, this feature allows you to track when your voicemail and email are opened and whether or not the person you contacted responds to your message. This is valuable information that can help you gauge the effectiveness of your outreach efforts.

Our experience

We have found this feature to be very useful in our work. It has saved us a lot of time by automating the process of leaving voicemails and sending follow-up emails. In addition, we have been able to customize our messages for each contact, which has helped us make sure that our outreach is relevant and targeted.

The only difficulty we have had with this feature is trying to keep track of all the data it provides. There is a lot of information available, such as when each message was opened and how many times it was opened. This can be overwhelming at first, but we have found that it gets easier with practice.

Phone Number Intelligence

Study and verify your list before calling for better chances of conversions with PhoneBurner.

What this is

Phone Number Intelligence is a feature that allows you to see which numbers are invalid, so you can avoid wasting time calling them. The feature also shows you whether or not a number is disconnected, so you know when to stop trying to reach someone.

PhoneBurner updates its database of numbers every 24 hours, so you can be confident that the information is accurate. This feature is included in all plans.

In addition, PhoneBurner offers a Reverse Lookup feature, which allows you to see the name and address associated with a phone number. This can be useful for finding out who owns a number that is not in your contact database. The Reverse Lookup feature is only available on the Professional plan and above.

Why this matters

A great email tracking tool should not only save you time, but also help you to avoid wasting time. With PhoneBurner's Number Intelligence feature, you can quickly see which numbers are invalid or disconnected, so you know when to move on to the next contact. This can save you a significant amount of time, especially if you have a large database of contacts.

In addition, the Reverse Lookup feature can help you to find out who owns a number that is not in your contact database. This can be useful for finding out how to reach someone who is not listed in your contacts. More importantly, it can help you to avoid wasting time calling numbers that are not associated with the person you are trying to reach.

Our experience

We found PhoneBurner's Number Intelligence feature to be very helpful in our work. We were able to quickly see which numbers were invalid or disconnected, so we knew when to move on to the next contact. This saved us a significant amount of time, especially since we had a large database of contacts.

The Reverse Lookup feature was also very helpful in finding out who owns a number that is not in our contact database. This helped us to avoid wasting time calling numbers that are not associated with the person we are trying to reach.

The only difficulty we had was when we tried to use the Reverse Lookup feature on a number that was not in our contact database. We were unable to find any information about the owner of the number. However, we were able to solve this problem by using the Number Intelligence feature to see if the number was disconnected or invalid.

Voicemail and Email Transcription

What this is

PhoneBurner offers a voicemail transcription service that will transcribe your voicemails for you so that you can save time by not having to listen to them yourself. This can be a useful tool for quickly determining whether or not a voicemail is worth following up on. 

In addition, PhoneBurner can also transcribe emails for you. This can be helpful if you want to save time by quickly skimming through the content of an email instead of reading it word-for-word.

More importantly, both the voicemail and email transcription services can be helpful for identifying key information that you may want to follow up on. For example, if you receive a voicemail from a potential customer who mentions that they are interested in your product but are not sure about X, Y, or Z feature, you can quickly transcribe the voicemail and make a note to yourself to follow up with them about those specific features.

Why this matters

The voicemail and email transcription services offered by PhoneBurner can save you a significant amount of time by allowing you to quickly skim through the content of voicemails and emails instead of having to listen to or read them word-for-word. 

In addition, these services can help you identify key information that you may want to follow up on, which can help you convert more leads into customers.

It should be noted that the voicemail and email transcription services are not perfect, and there may be some errors in the transcriptions. However, these services can still be helpful for quickly getting a general idea of what a voicemail or email is about.

More importantly, the transcriptions can help you identify any potential red flags that may be worth following up on. This is especially important for voicemails, as you may not be able to listen to each and every voicemail that you receive.

Our experience

We have found the voicemail transcription service to be very accurate, with only a few minor errors here and there. This has been helpful for quickly skimming through the content of voicemails without having to listen to them ourselves.

 In addition, we have found that the email transcription service is also quite accurate, although there have been a few more errors with this service than with the voicemail transcription service.

Overall, we have found both the voicemail and email transcription services offered by PhoneBurner to be helpful for quickly getting a general idea of what a message is about. However, it is important to keep in mind that these services are not perfect and there may be some inaccuracies in the transcriptions.

Pros & Cons Expand Collapse

Pros and cons of using PhoneBurner for your email tracking

Pros

  • Automated voicemail and email save time

  • Transcription of voicemails and emails helps identify key information

  • Number Intelligence avoids wasting time calling numbers

  • Reverse Lookup feature finds out who owns a number not in your database

Cons

  • Transcription services are not perfect and may have inaccuracies

  • Tool is only useful if you have a large database of contacts

Pricing Expand Collapse

PhoneBurner pricing

$49/month 

$39/month (annual billing) 

$29/month (2-year billing)

Pricing is affordable, especially when compared to other similar products on the market. They offer a free trial, which is great for those who want to try before they buy. You do have to get a quote for pricing, but that is not uncommon for this type of product.

#37: Outplay

4.6
Overview Expand Collapse

Outplay is a software tool that allows you to track and analyze different types of data from emails. This data can include the sender's IP address, the time and date of the email, the subject line of the email, and more. Outplay's email tracking software can use this data to segment emails into different groups.

Outplay is unique among other email tracking software tools because it offers multi-app integration, meaning it integrates with multiple applications including Hubspot, Salesforce, Zoho, and more.It also has a Segmentation feature that allows companies to track and analyze their email marketing campaigns as well as troubleshoot them. 

Additionally, Outplay has Sequence Email Tracking which tracks emails sent as part of an email sequence--you're able to see which emails were opened, how many times they were opened, and whether or not the recipient clicked on any links in the email. 

You can also see how long each email was open, and whether or not the recipient replied to the email. Overall, Outplay is a powerful tool that can be very helpful for companies in understanding their email marketing campaigns.

The downfalls of Outplay are that some integrations do not work as well as others and that it can be difficult to understand all of the data that is being reported. Additionally, Outplay's email tracking software does not provide a lot of detail about why an email campaign is not performing well. Despite these downfalls, Outplay is still a useful tool for companies who want to track their email marketing campaigns.

With Outplay, you can track more than just your emails: track your email sequences, the links within them, and segment your results as necessary.

Conclusion

Compared to alternatives like Hubspot and Salesforce, Outplay is more expensive. However, it offers a free trial so you can try it before you buy it. You also have to get a quote from Outplay for pricing, which means that the price may be negotiable depending on your needs.

Outplay ranks #37 on our list because its features are powerful but its integrations with other applications can be difficult to use. Additionally, the tool does not provide a lot of detail about why an email campaign is not performing well. Despite these downfalls, Outplay is still a useful tool for companies who want to track their email marketing campaigns.

Top Features Expand Collapse

Multi-App Integration

Integrate Outplay with plenty of apps and continue your email marketing efforts with little to no stress!

What this is

Outplay's email tracking software tool integrates with multiple applications, including Hubspot, Salesforce, Zoho, and more. This allows companies to track their emails across multiple platforms and see which platform is most effective for their needs.

More importantly, it allows companies to track their sales pipeline and see which platform is most effective for each stage of the pipeline. For example, if a company uses Hubspot for email marketing and Salesforce for sales tracking, they can see which platform is more effective for each stage of the process.

Why this matters

This feature is important because it allows companies to optimize their use of Outplay's email tracking software tool. By understanding which platform works best for each stage of the process, companies can make sure that they are using Outplay's tool in the most efficient way possible. 

Additionally, this feature helps companies save time by not having to switch between multiple platforms. Besides the time saved, companies can also avoid the frustration of trying to remember which platform does what.

Our experience

We have found this feature to be very helpful in understanding which platforms are most effective for each stage of our process. We were able to save a lot of time by not having to switch between multiple platforms. Additionally, we were able to avoid the frustration of trying to remember which platform did what. 

The only difficulty we had was that some of the integrations did not work as well as others. For example, we had trouble integrating Outplay with Hubspot. However, we were able to solve this problem by contacting Outplay's customer support team. They were very responsive and helped us troubleshoot the issue quickly.

Segmentation

Group your leads and prospects to make tracking them easier using Outplay.

What this is

Segmentation is a feature that allows Outplay's email tracking software to track and analyze different types of data from emails. This data can include the sender's IP address, the time and date of the email, the subject line of the email, and more.

Outplay's email tracking software can use this data to segment emails into different groups. This is useful for companies that want to track and analyze their email marketing campaigns. In addition, Outplay's email tracking software can also use this data to create reports on the performance of different segments of an email marketing campaign. Plus, this feature can also help companies to troubleshoot their email campaigns.

Why this matters

This feature is important because it allows companies to track and analyze their email marketing campaigns. In addition, this feature can also help companies to troubleshoot their email campaigns. 

By segmenting emails into different groups, companies can more easily identify problems with their email marketing campaigns and make changes to improve the performance of their campaigns.

More importantly, this feature can help companies to save time and money by avoiding the need to hire a separate company to track and analyze their email marketing campaigns. This is because Outplay's email tracking software can do all of this work for companies.

Our experience

Outplay's email tracking software was very easy to use. We were able to segment our emails into different groups and track the performance of each group. In addition, we were also able to create reports on the performance of our email marketing campaign. 

However, we did not find this feature to be as helpful as we would have liked when troubleshooting our email campaigns. This is because Outplay's email tracking software does not provide a lot of detail about why an email campaign is not performing well.

Sequence Email Tracking

Conveniently create, customize, and track sequences with Outplay.

What this is

Outplay's Sequence Email Tracking is a feature that allows you to track the emails sent as part of an email sequence. This includes the ability to see which emails were opened, how many times they were opened, and whether or not the recipient clicked on any links in the email. In addition, you can also see how long each email was open, and whether or not the recipient replied to the email.

Besides just tracking emails, Outplay also allows you to track the performance of your email sequences as a whole. This includes metrics such as how many people opened the first email in the sequence, how many people clicked on at least one link in any of the emails, and how many people replied to at least one email.

Why this matters

This feature is important because it allows you to see which parts of your email sequence are working and which aren't. If you're not getting replies back from recipients or if they're not clicking on links in your emails, then that's an indication that something needs to be changed in your sequence. 

On the other hand, if you see that recipients are opening all of your emails and clicking on links, then that's a good sign that your sequence is working well.

In addition, this feature also allows you to track the overall performance of your email sequence. This is useful because it can help you see whether or not your sequence is successful in terms of engagement. If you're not getting a lot of people opening the first email or clicking on links, then that's an indication that your sequence isn't very engaging.

More generally, this feature is useful because it allows you to track the performance of your email campaigns. This includes being able to see how many people are opening your emails, clicking on links, and replying to your messages. This information can be very helpful in terms of understanding what's working and what isn't in your email marketing efforts.

Our experience

We've used Outplay's Sequence Email Tracking feature for a number of our email sequences and have found it to be very helpful in terms of understanding engagement. In particular, we've been able to use it to track which parts of our sequence are working well and which aren't. 

For example, we once had an issue where recipients weren't clicking on links in our emails. After looking at the data from Outplay, we were able to identify that this was happening because the links were buried at the bottom of the emails. We then updated our sequence so that the links were more prominently featured and saw an increase in clicks as a result.

One difficulty we did have with this feature was trying to understand all of the data that was being reported. There are a lot of metrics involved (opens, clicks, replies, etc.) and it can be difficult to know what all of them mean. However, we were able to overcome this difficulty by doing some research on email marketing best practices. This helped us to understand which metrics were most important and how to interpret the data that Outplay was providing.

Pros & Cons Expand Collapse

Pros and cons of using Outplay for your email tracking

Pros

  • Allows companies to track emails across multiple platforms 

  • Helps companies track and analyze email marketing campaigns 

  • Helps companies understand engagement with email sequences 

  • Customer support team is responsive and helpful 

  • Offers a free trial

Cons

  • Some integrations do not work as well as others 

  • Can be difficult to understand the reported data 

Pricing Expand Collapse

Outplay pricing

$50/month for the Starter plan

$100/month for the Professional plan

$250/month for the Enterprise plan

The price is expensive compared to other email tracking tools in the market. However, Outplay offers a free trial so you can try it before you buy it. You also have to get a quote from Outplay for pricing, which means that the price may be negotiable depending on your needs.

#38: Polymail

4.5
Overview Expand Collapse

Polymail is a software tool that allows users to track their email communications. It is unique in its ability to sequence share, which allows teams to collaborate on different outreach campaigns and improve the effectiveness of their emails.

Additionally, Polymail's email templates allow companies to create and save pre-written email content, which can be inserted into new emails with just a few clicks. This is useful for both individual users who want to save time drafting similar emails, and for companies who want to ensure that their employees are sending consistent, professional-looking communications.

The best way to use Polymail is to take advantage of its send time optimization feature. This allows you to schedule when your emails will be sent, and also optimizes the time that your email is sent based on when the person you're sending it to is most likely to be online. This can be helpful in understanding whether or not your message is getting through, and if there are any issues with delivery.

The downfalls to using Polymail are that it can be easy to accidentally insert the wrong template into an email, and also that some of the features are only available on the paid plans. In addition, we've had some difficulty with scheduling our emails so that they're sent at a time when the person we're sending them to is most likely to be online.

Despite these downfalls, Polymail is still a valuable tool for companies who want to track employee email communications, as it can help to ensure that all employees are using the same language and format when communicating with customers or clients. It is also helpful for sales or customer service teams, who may be sending a large volume of emails with similar content on a daily basis.

Email marketing is a team game – share your sequences and templates with your team, and take advantage of Polymail's send tie optimization while you're at it.

Conclusion

Compared to alternatives like Yesware and Hubspot Sales, Polymail is more expensive. However, it does offer some unique features like sequence sharing and send time optimization that may be worth the extra cost for some users. Additionally, the 14-day free trial gives potential customers a chance to try out the tool before making a commitment.

Polymail ranks #38 on our list because it is a software tool that allows users to track their email communications. It is unique in its ability to sequence share, which allows teams to collaborate on different outreach campaigns and improve the effectiveness of their emails. Additionally, Polymail's email templates allow companies to create and save pre-written email content, which can be inserted into new emails with just a few clicks.

Top Features Expand Collapse

Sequence Sharing

Share your sequence with team members to let them know what to expect and expect better email marketing results with Polymail.

What this is

Sequencep makes it easy to create sequences for outreach and to track open rate, clicks and downloads. You can see who is clicking the email and what they are looking at/ downloading. It should be noted that the free plan only allows for one stage in a sequence.

Why this matters

This feature is important because it allows teams to work together on email campaigns, and learn from each other's successes and failures. It also enables team members to give feedback on each other's emails, which can help improve the quality of the sequences. Additionally, this feature allows managers to see how well their team is performing and make necessary adjustments.

More importantly, this feature allows for better coordination and collaboration among team members, which can lead to more successful email campaigns. This is because team members can share their knowledge and best practices with each other, and learn from each other's mistakes. Additionally, this feature allows managers to see which team members are struggling with their email campaigns, and provide them with assistance.

Our experience

We have found that the sequence-sharing feature is very useful for our work. We use it to collaborate on different outreach campaigns and improve the effectiveness of our emails. This has been especially helpful for sales teams who need to coordinate their efforts. 

One difficulty we have experienced is that some of the features are only available on the paid plans. However, we have found that the free plan still offers a lot of value and is sufficient for our needs.

Email Templates

Save time by creating and using templates in Polymail.

What this is

Polymail's email templates allow users to create and save pre-written email content, which can be inserted into new emails with just a few clicks. This is useful for both individual users who want to save time drafting similar emails, and for companies who want to ensure that their employees are sending consistent, professional-looking communications.

Email templates can be created from scratch, or based on existing emails. They can include personalization tags (such as the recipient's name), which will be filled in automatically when the template is used. 

Moreover, templates can be assigned to specific email folders, so that only relevant templates are shown when composing a new email in that folder. This helps to keep the template library organized and easy to navigate.

Why this matters

Email templates are a valuable tool for companies that want to track employee email communications, as they can help to ensure that all employees are using the same language and format when communicating with customers or clients. This is especially important for sales or customer service teams, who may be sending a large volume of emails with similar content on a daily basis. 

Having access to pre-written, company-approved email templates can save employees time drafting new messages, and also help to avoid common mistakes (such as forgetting to include a call-to-action or promotion code in an offer email).

A word of caution while email templates can be a helpful way to ensure consistency in employee communications, it is important not to overuse them. Recipients may become suspicious if they receive too many identical-looking emails, or if the language in an email sounds robotic or impersonal. In general, it is best to use email templates sparingly, and only for messages that are truly repetitive in nature.

Our experience

We have found Polymail's email templates to be very useful for sales and customer service teams who send a large volume of similar emails on a daily basis. The ability to insert personalization tags into the template ensures that each message still feels relevant and personalized, even though it may be based on a pre-written script. 

We also appreciate the fact that templates can be assigned to specific folders, so that users only see relevant options when composing a new message. This helps keep the template library organized and easy to navigate.

The only difficulty we have encountered with Polymail's email templates is that it can be easy to accidentally insert the wrong template into an email. For example, if you are composing a new message in a folder where multiple templates are available, it is possible to click on the wrong template and insert its contents into your message without realizing it. To avoid this problem, we recommend carefully reviewing the contents of your message before sending it, to make sure that all of the inserted text is relevant and appropriate.

Send Time Optimization

Optimize when you want your emails send using Polymail’s scheduling feature.

What this is

Send Time Optimization is a feature that allows you to schedule when your emails will be sent. You can either choose to have them sent immediately or at a later time that you specify. This can be useful if you want to make sure that your email gets seen by the person you're sending it to, but don't want it to get lost in their inbox.

Polymail will also optimize the time that your email is sent, based on when the person you're sending it to is most likely to be online. This can be useful if you're trying to reach someone who is in a different time zone, or if you're trying to avoid sending an email at a time when they're likely to be busy. 

Why this matters

Most email tracking features only allow you to see when an email was sent, and not when it was actually read by the person you're sending it to. This can be frustrating if you're trying to gauge whether or not your email has been seen, and if it's been seen recently. 

Send Time Optimization allows you to see not only when your email was sent, but also when it was opened by the person you're sending it to. This can be helpful in understanding whether or not your message is getting through, and if there are any issues with delivery. 

In addition, Send Time Optimization can be helpful in avoiding the dreaded email graveyard, where your message gets lost in a person's inbox and is never seen. By sending your email at a time when the person you're sending it to is most likely to be online, you can increase the chances that it will be seen and read. This can be helpful in getting your message across, and in avoiding the frustration of having your email go unread. 

Besides helping you understand whether or not your email has been seen, Send Time Optimization can also help you avoid sending emails at times when the person you're sending it to is likely to be busy. This can be helpful in getting your message across without interrupting their day, and in avoiding any potential conflict. 

Our experience

We've found that Send Time Optimization is a helpful feature for understanding whether or not our emails are being seen, and for avoiding the email graveyard. We've also found that it's helpful in getting our message across without interrupting the person we're sending it to. 

However, we have had some difficulty with scheduling our emails so that they're sent at a time when the person we're sending them to is most likely to be online. This is because Polymail doesn't always accurately predict when someone will be online and because people's schedules can change unexpectedly. To solve this problem, we've started using an app called Boomerang which allows us to schedule our emails more accurately.

Pros & Cons Expand Collapse

Pros and cons of using Polymail for your email tracking

Pros

  • Allows for cross platform email management

  • Can be used with all personal and business google accounts 

  • The copy and paste feature needs to be updated

  • Company needs a public roadmap for user input

Cons

  • The To, FROM, & CC fields work needs some UI work

  • Sales, email tracking, and more are only available on the paid plans

Pricing Expand Collapse

Polymail pricing

$12/month/user

$120/year/user (20% discount)

The pricing for Polymail is expensive compared to other email tracking tools on the market. However, they do offer a 14-day free trial so you can try before you buy. You also have to get a quote for pricing, which may not be ideal for everyone.

#39: Mailtrack

4.6
Overview Expand Collapse

Mailtrack is a software tool that allows you to track your emails and see when they are opened. It also lets you know if your email was forwarded, and how many times each link in the email was clicked. This information can be helpful in understanding whether your recipients are engaging with the content of your emails, and which types of content are most interesting or useful to them. 

Additionally, if you're sending time-sensitive information via email (such as event invitations or deadlines), this feature can help you confirm that your recipients have seen and engaged with the email.

The best way to use Mailtrack is to install the app on your phone or computer. Once you've done that, you can start tracking any email by simply clicking the Track button. This will insert a small image file (called a pixel) into the body of the email. 

When the pixel is loaded by the recipient's mail client (for example, when they open the message), it sends data back to Mailtrack indicating that their message has been opened. By tracking these pixel loads, Mailtrack can determine how many times each individual link in an email has been clicked.

The downfalls to using Mailtrack are that it's not always accurate in tracking pixel loads, and the data can be difficult to interpret if you don't have a good understanding of statistics. Additionally, the Link Clicks feature is only available for paid accounts. Overall, we found Mailtrack to be a helpful tool for understanding which types of content were most interesting or useful to our recipients.

Love seeing your marketing results? Check out Mailtrack and conveniently receive daily reports, read receipts, and click notifications.

Conclusion

Compared to alternatives like Yesware and Bananatag, Mailtrack is less expensive. However, it does not have as many features as Yesware. For example, Yesware has a feature that allows you to schedule emails to be sent at a later time, which can be helpful if you want to make sure your email arrives in the recipient's inbox at a time when they're more likely to see it. Bananatag also has this feature, as well as others like the ability to track whether an email was read on a mobile device or desktop computer.

Mailtrack ranks #39 on our list because it is an affordable option for email tracking with some useful features, but it lacks some of the bells and whistles offered by other options.

Top Features Expand Collapse

Daily Reports

Receive daily reports from Mailtrack to help you monitor your email marketing results with ease.

What this is

Mailtrack's Daily Reports feature sends you an email every day, summarizing the activity on your account from the previous day. This report includes information on how many emails were sent, how many were opened, how many times each was opened, and which links in the emails were clicked.

In addition, the Daily Reports feature includes a Top 10 list of the most popular emails from the previous day, based on how many times they were opened. This list can be a useful way to see which emails are getting the most attention from recipients. More detailed reports are available for purchase.

Why this matters

A great email tracking tool will not only tell you when an email is opened, but also provide insights into which emails are most popular with recipients. The Daily Reports feature helps to do this by providing a summary of activity on your account, as well as a Top 10 list of the most popular emails. This information can be used to improve email content and make sure that important messages are getting through to recipients.

Moreover, the Daily Reports feature can help you identify any problems with your email content or delivery. If you see that a particular email is not getting opened, for example, you can investigate why this is happening and make changes accordingly.

Our experience

We have found the Daily Reports feature to be very useful in our work. It helps us to keep track of which emails are being opened and read by recipients, as well as which ones are being ignored. This information is valuable in helping us to improve our email content and make sure that important messages are getting through.

One difficulty we have had with the Daily Reports feature is that it sometimes includes inaccurate information. For example, we once received a report that showed an email had been opened multiple times when in fact it had only been opened once. We contacted Mailtrack customer support about this issue and they were able to resolve it for us quickly and efficiently.

Read Receipts

Effortlessly know when your emails are read with Mailtrack’s read receipts.

What this is

Read receipts are a feature that lets you know when your email has been opened by the recipient. This can be helpful in knowing when to follow up with someone, or if they're even seeing your emails.

Polymail's read receipts work by tracking when an email is opened, and then sending you a notification either through the app or via email. The notification will include the time that the email was opened, as well as how many times it was opened. In addition, you can see a list of all the people who have opened your email in the Activity Feed tab. This feature is only available for paid accounts.

Why this matters

This feature is important because it allows you to track whether or not your emails are being seen by the people you're sending them to. In addition, it can help you gauge when would be a good time to follow up with someone. 

For example, if they open your email immediately, that might mean they're interested in what you have to say and would be more receptive to a follow-up call or meeting. On the other hand, if they wait a few days before opening your email, that could indicate that they're not as interested and a follow-up might not be necessary.

Read receipts also let you know if your emails are being forwarded to other people, which can be helpful in understanding how your message is spreading. Plus, you can see which links in your email are being clicked on the most, which can give you insights into what kind of content is resonating with your audience.

Our experience

We found read receipts to be very helpful in understanding whether or not our emails were being seen by recipients. We also found that it was useful in knowing when would be a good time to follow up with someone. 

However, we did find that there were some limitations to the feature. For example, it didn't always accurately track when an email was opened, and sometimes we would get notifications days after an email had been opened. In addition, the feature only works for paid accounts, so if you're using a free account you won't be able to take advantage of it.

Link Clicks

Make more informed decisions by knowing which of your links were clicked using Mailtrack.

What this is

Mailtrack's Link Clicks feature allows you to see how many times a link in your email has been clicked, and by whom. This is helpful for understanding whether your email recipients are engaging with the content of your emails. 

When an email is sent with Mailtrack installed, Mailtrack inserts a small image file (called a pixel) into the body of the email. When the pixel is loaded by the recipient's mail client (for example, when they open the message), it sends data back to Mailtrack indicating that their message has been opened. By tracking these pixel loads, Mailtrack can determine how many times each individual link in an email has been clicked. 

The Link Clicks feature can be used to track which links in an email are being clicked on most frequently, and by whom. This information can be used to understand what types of content are most interesting or useful to your recipients and tailor future emails accordingly. 

Additionally, if you're sending time-sensitive information via email (such as event invitations or deadlines), this feature can help you confirm that your recipients have seen and engaged with the email.

Why this matters

This feature is important because it allows you to understand whether your email recipients are engaging with the content of your emails. If you're sending time-sensitive information via email (such as event invitations or deadlines), this feature can help you confirm that your recipients have seen and engaged with the email. 

Additionally, if you're conducting marketing or sales campaigns via email, this data can be used to track which links are being clicked on most frequently and by whom, helping you to understand what types of content are most interesting or useful to your recipients.

More generally, this feature can help you to understand which links in your emails are being clicked on most frequently, and by whom. This information can be used to understand what types of content are most interesting or useful to your recipients, and tailor future emails accordingly. 

Our experience

We used this feature to track which links in our email were being clicked on most frequently. We found it helpful for understanding which types of content were most interesting or useful to our recipients. However, we did have some difficulty using the feature because it was not always accurate in tracking pixel loads. 

Additionally, we found that the data could be difficult to interpret if we didn't have a good understanding of statistics. To solve these problems, we consulted with a statistician friend who helped us to better understand the data and interpret it correctly.

Pros & Cons Expand Collapse

Pros and cons of using Mailtrack for your email tracking

Pros

  • Allows you to track your emails and see when they are opened

  • Lets you know if your email was forwarded

  • Helps you confirm your recipients have seen the email

  • Can be helpful in understanding whether your recipients are engaging with your emails

  • Gives you insights into which types of content are most interesting or useful

Cons

  • Not always accurate in tracking pixel loads

  • Data can be difficult to interpret

  • Link Clicks feature is only available for paid accounts

Pricing Expand Collapse

Mailtrack pricing

$7/month for the basic plan

$15/month for the professional plan

$29/month for the business plan

The pricing for Mailtrack is affordable in the market for a tool that does email tracking. They have a free trial available, and you have to get a quote for pricing.

#40: Opensense

4.6
Overview Expand Collapse

Opensense is a software tool that helps companies track their email activity. The tool can be integrated with multiple applications, allowing companies to track emails across different platforms. 

This feature is especially useful for companies that use multiple email platforms (e.g., Gmail, Outlook, etc.), as it allows them to see which platform is being used most often and makes it easier to track email activity.

In addition, Opensense's email signature management tool includes a banner ad feature that allows companies to promote their products or services using static or animated ads. The banners can be targeted to specific departments or excluded from certain departmental emails if not everyone needs to see them.

Plus, the email signature management tool provides a reporting feature that gives companies insights into who is opening their emails and clicking on their banners. More specifically, the reporting feature includes metrics such as open rate, click-through rate, and conversion rate.

The best part about Opensense is that it's not software that needs continuous changing or updating. Once you have your signature created, it is very much set and forgotten. The user interface is also very easy to understand and navigate.

The downfalls of Opensense are that you are not able to have your database automatically sync and that the signature assignment has had some syncing errors. Additionally, if you want to track email activity on individual platforms, it can be time-consuming because you have to go through each platform one by one.

Never worry about email signatures again with Opensense's unique signature management feature.

Conclusion

Compared to alternatives like HubSpot Sales and Yesware, Opensense is more expensive. HubSpot Sales starts at $50/month while Yesware starts at $12/user/month. However, it should be noted that Opensense offers a free trial so you can test out the tool before committing to a paid plan. Additionally, Opensense does not require you to get a quote for pricing, which makes it more affordable than some other options on the market.

Opensense ranks #40 on our list because of its high price point when compared to other email tracking tools on the market. While it does offer a free trial and doesn't require you to get a quote for pricing, there are many other options available that are more affordable.

Top Features Expand Collapse

Email Signature Management

With OpenSense, you can create stunning and memorable email signatures to stay top of mind with leads.

What this is

Opensense's email signature management tool allows companies to easily create and manage HTML signatures for their employees. The signatures can be used to promote brand awareness, convert prospects into customers, educate customers about the company's products or services, and celebrate key company milestones. The tool integrates with Gmail and CRM systems for a seamless identity across services.

In addition, Opensense's email signature management tool includes a banner ad feature that allows companies to promote their products or services using static or animated ads. The banners can be targeted to specific departments or excluded from certain departmental emails if not everyone needs to see them.

Plus, the email signature management tool provides a reporting feature that gives companies insights into who is opening their emails and clicking on their banners. More specifically, the reporting feature includes metrics such as open rate, click-through rate, and conversion rate.

Why this matters

The email signature management tool is important for companies that want to track their email performance and improve their brand awareness. The tool allows companies to easily create HTML signatures that are responsive across devices and reflect their brand. 

In addition, the banner ad feature helps companies promote their products or services to a wider audience. Lastly, the reporting feature provides valuable insights into a company's email performance so they can make necessary changes to improve their results.

Our experience

We used the email signature management tool to create HTML signatures for our employees. The process was very simple and straightforward. We were able to easily add images and links to our signatures. Plus, we had no problems syncing our signatures across devices.

The only difficulty we had was with the banner ad feature. We weren't able to figure out how to target specific departments with the ads. However, we eventually figured it out by talking to their customer support team. Overall, we found the email signature management tool to be very user-friendly and helpful in promoting our brand awareness.

Multi-App Integration

Integrate Opensence with numerous platforms to make marketing work best for you!

What this is

The Opensense email tracking tool can be integrated with multiple applications, allowing companies to track emails across different platforms. This feature is especially useful for companies that use multiple email platforms (e.g., Gmail, Outlook, etc.), as it allows them to see which platform is being used most often and makes it easier to track email activity.

Integration is done through a simple process of installing the Opensense extension on each email platform that you want to track. Once installed, all emails sent and received through that platform will be automatically tracked by Opensense. 

This feature is also useful for companies that use multiple email services (e.g., Gmail, Outlook, etc.), as it allows them to see which service is being used most often and makes it easier to track email activity.

Consequently, it becomes very difficult to keep track of which email platform or service is being used most often, and what email activity is taking place on each one.

Opensense's multi-app integration feature solves this problem by allowing companies to see all their email activity in one place. This makes it much easier to track emails across different platforms and services and provides valuable insights into which platform or service is being used most often.

Why this matters

The Opensense email tracking tool is a valuable tool for companies that want to track their email activity. Besides providing valuable insights into email usage, the tool can also be used to track employee productivity, identify potential security issues, and troubleshoot problems with email delivery. 

The multi-app integration feature makes it much easier for companies to track their email activity across different platforms and services and provides valuable insights into which platform or service is being used most often.

More importantly, the multi-app integration feature makes it possible for companies to track email activity across multiple platforms in one place. This is a valuable tool for companies that use multiple email platforms or services, as it allows them to see all their email activity in one place and provides valuable insights into which platform or service is being used most often.

Our experience

We installed the Opensense extension on each of our company's email platforms (Gmail, Outlook, etc.), and we were able to see all of our company's email activity in one place. This made it much easier for us to track emails across different platforms and services and provided valuable insights into which platform or service was being used most often. 

We also found that the multi-app integration feature made it possible for us to track employee productivity, identify potential security issues, and troubleshoot problems with email delivery.

The only difficulty we had was that the multi-app integration feature made it difficult to track email activity on individual platforms. For example, if we wanted to see all of the email activity on Gmail, we would have to go through each platform one by one and look for the Gmail extension. This was a bit time-consuming, but it was still worth it because we were able to see all of our company's email activity in one place.

Link Tracking

Monitor your links with ease using Opensense.

What this is

Link Tracking is a feature that allows you to track how many times a link in your email has been clicked. This can be useful for seeing which links are getting the most attention and which ones are being ignored. 

With this information, you can make changes to your email strategy accordingly. More clicks on a particular link may mean that it is more interesting to recipients, or it could be a sign that the email is being forwarded to others.

Why this matters

Open rates are not the only metric that should be considered when evaluating email campaigns. Click-through rates (CTRs) offer additional insight into how recipients interact with your emails. Link tracking can help you to improve your CTRs by understanding which links are most effective at getting people to take action. With this information, you can create more targeted and effective email campaigns.

In addition, link tracking can also help you to troubleshoot deliverability issues. If you notice that a particular link is not being clicked, it could be an indication that the email is not being delivered. 

This can be caused by a number of factors, such as spam filters or incorrect email addresses. By understanding which links are not being clicked, you can make changes to your email strategy in order to improve deliverability.

More generally, link tracking can help you to understand how recipients are interacting with your emails. This information can be used to improve your email strategy and make sure that your messages are being read and acted upon.

Our experience

We have found link tracking to be a useful tool for understanding how our recipients are interacting with our emails. By seeing which links are being clicked, we are able to understand what type of content is most interesting to them. This information has helped us to create more targeted and effective email campaigns.

One difficulty that we have encountered is that sometimes link tracking can be unreliable. This is usually due to factors outside of our control, such as spam filters or incorrect email addresses. In order to overcome this, we have made sure to test our links before sending out emails. This has helped to ensure that our link tracking is accurate and that we are able to understand how our recipients are interacting with our messages.

Pros & Cons Expand Collapse

Pros and cons of using Opensense for your email tracking

Pros

  • Simple process to install extensions on each email platform

  • See all company email activity in one place

  • Can be used to track employee productivity

  • Identify potential security issues

  • Troubleshoot problems with email delivery

Cons

  • Multi-app integration made it difficult to track activity

  • Link tracking can be unreliable

  • Extensions may not be compatible with all email platforms

Pricing Expand Collapse

Opensense pricing

$1 per use

The pricing for Opensense is expensive when compared to other email tracking tools on the market. However, it is worth noting that Opensense offers a free trial so you can test out the tool before committing to a paid plan. Additionally, Opensense does not require you to get a quote for pricing, which makes it more affordable than some other options on the market.

#41: Riva

4.1
Overview Expand Collapse

Riva is a software tool that provides email tracking and back-end integration with CRM systems. This allows for a complete view of the customer's current situation and recent touchpoints. In addition, Riva also offers appointment synchronization and auto-record generation features.

Riva is unique among other email tracking tools because of its back-end integration feature. This allows Riva to connect with a company's CRM system so that all emails sent and received by employees using Riva are automatically archived and linked to the correct accounts and contacts in the CRM system. 

This provides a complete 360 view of the customer's current situation and recent touchpoints. In addition, back-end integration also allows for the synchronization of tasks and calendar items between Riva and the CRM system.

Another unique feature of Riva is its appointment synchronization. This allows for two or more calendars to be kept up-to-date with each other. This means that if an appointment is added, changed, or deleted in one calendar, those changes will be reflected in the other calendars. 

In addition, any new appointments will be added to the other calendars, and any deleted appointments will be removed from the other calendars. Appointment synchronization is important for companies that use multiple calendar applications or have employees in different time zones.

However, one downside of Riva is that it can be a bit pricey for smaller businesses. Additionally, some of the features (e.g., automatic reports and triggers) require a bit of technical know-how to set up properly. But overall, we have been very pleased with Riva's performance and would recommend it to anyone who needs email tracking.

The backend is just as important as the front end, and Riva knows it.

Conclusion

Compared to alternatives like Yesware and HubSpot Sales, Riva is a bit more expensive. However, it offers more features and integrations than these other tools. Plus, the back-end integration with CRM systems is crucial for companies that want to provide excellent customer service. Overall, we think that the pricing is justified given the features offered by Riva.

Riva ranks #41 on our list because it provides email tracking and back-end integration with CRM systems. This allows for a complete view of the customer's current situation and recent touchpoints. 

Additionally, Riva also offers appointment synchronization and auto-record generation features which makes it a great tool for companies who need to keep multiple calendars up-to-date or want to provide excellent customer service.

Top Features Expand Collapse

Back-End Integration

Confidently know your email marketing efforts are synced with your other apps using Riva’s integration.

What this is

Back-end integration refers to the process of connecting Riva's email tracking software tool to a company's CRM system. This is done so that all emails sent and received by employees using Riva are automatically archived and linked to the correct accounts and contacts in the CRM system. This provides a complete 360 view of the customer's current situation and recent touchpoints.

In addition, back-end integration also allows for the synchronization of tasks and calendar items between Riva and the CRM system. This ensures that all team members have the most up-to-date information on customer activities. More importantly, it allows for a complete view of the customer journey so that companies can provide a better overall experience.

Why this matters

The back-end integration between Riva and a company's CRM system is crucial for email tracking because it provides a complete picture of the customer's interactions with the company. This 360 view is essential for understanding the customer's needs and providing them with the best possible service. 

In addition, back-end integration also ensures that all team members are on the same page when it comes to customer communications. This is especially important in large organizations where there are many people involved in servicing each account.

More importantly, back-end integration allows for the automation of many email-tracking tasks. This includes the creation of automatic reports on email activity as well as the ability to set up triggers that will send alerts when certain conditions are met (e.g., a customer has not been contacted in X number of days). Automating these tasks frees up employees to focus on more strategic tasks that cannot be easily accomplished by machines.

Our experience

We have used Riva's back-end integration feature to connect our CRM system to Riva. Doing so was simple and only took a few minutes. Riva's back-end integration has been crucial for our work because it provides us with a complete view of the customer's journey. 

This 360 view is essential for understanding the customer's needs and providing them with the best possible service. Plus, the automation of many email tracking tasks has freed up our employees to focus on more strategic tasks.

The downside is that the back-end integration can be a bit pricey for smaller businesses. Additionally, some of the features (e.g., automatic reports and triggers) require a bit of technical know-how to set up properly. However, Riva's customer service team is very responsive and they are always willing to help out with any issues we have encountered.

Appointment Synchronization

Ensure everyone is on-sync with Riva’s wonderful up-to-date calendar!

What this is

Appointment synchronization is the process of keeping two or more calendars up-to-date with each other. This means that if an appointment is added, changed, or deleted in one calendar, those changes will be reflected in the other calendars. In addition, any new appointments will be added to the other calendars, and any deleted appointments will be removed from the other calendars.

Why this matters

For companies that use multiple calendar applications, appointment synchronization is a crucial way to keep everyone on the same page. This is especially important for sales teams, who need to coordinate their schedules with each other in order to avoid overlap and maximize efficiency. Without appointment synchronization, it would be very easy for two salespeople to schedule meetings with the same client at the same time, which would obviously not be ideal.

In addition, appointment synchronization is important for companies that use multiple time zones. If a company has salespeople in different time zones, they need to be able to see each other's calendars in order to schedule meetings that work for everyone. Otherwise, there would be a lot of confusion and wasted time trying to figure out whether or not a meeting can actually happen.

Our experience

We have used the appointment synchronization feature of Riva extensively and it has been very helpful in keeping our team organized. We have found that it is especially useful for sales teams, as it allows them to coordinate their schedules with each other very easily. In addition, we have found that the feature is also very helpful for companies that use multiple time zones. 

Overall, we have been very pleased with the performance of this feature and would recommend it to anyone who needs to keep multiple calendars up-to-date. However, we have also found that there can be some difficulties when using this feature, specifically with regard to time zones.

When scheduling appointments with people in different time zones, it is important to make sure that the correct time zone is selected for each person. Otherwise, the appointment will be scheduled for the wrong time and no one will be able to attend. 

We have found that the best way to avoid this problem is to create a separate calendar for each time zone and then share those calendars with the relevant people. This way, everyone knows which calendar they should be looking at in order to see the correct times for appointments.

Auto-Record Generation

Capture everything you need from your leads using Riva.

What this is

This is a feature that automatically saves email communications to the CRM system, so that customer service representatives have a complete record of all touchpoints with a customer. This provides them with a 360 view of the customer's situation and recent interactions. It also eliminates the need for manual entry of email communications into the CRM system.

Why this matters

This is a critical feature for companies that want to provide excellent customer service because it ensures that customer service representatives have all of the information they need about a customer's interactions with the company. It also saves time by eliminating the need to manually enter data into the CRM system. More efficient customer service leads to happier customers and more repeat business.

Besides the obvious benefit of providing customer service representatives with a complete record of all interactions with a customer, the Auto-Record Generation feature also eliminates the need for manual data entry. This can save a significant amount of time, which can be better spent on other tasks such as developing relationships with customers and growing the business.

Our experience

We have found the Auto-Record Generation feature to be extremely useful in our work. It has saved us a significant amount of time by eliminating the need to manually enter data into the CRM system. We have also been very impressed with the quality of the records that are generated. The records are complete and accurate, which has helped us provide better customer service.

One difficulty we did encounter was that occasionally email communications were not properly linked to the correct accounts and contacts in SugarCRM. This caused some confusion when trying to view customer history. However, we were able to solve this problem by working with Riva's support team to ensure that the integration was configured correctly.

Pros & Cons Expand Collapse

Pros and cons of using Riva for your email tracking

Pros

  • Provides a complete picture of the customer's interactions with the company

  • Allows automation of many email tracking tasks

  • Appointment synchronization keeps teams organized

  • Auto-Record Generation saves time by eliminating the need to manually enter data

  • Riva's customer service team is responsive

Cons

  • The back-end integration can be a bit pricey for smaller businesses

  • Some features require a bit of technical know-how to set up properly

  • There can be difficulties when using the appointment synchronization feature

Pricing Expand Collapse

Riva pricing

$25.00/month Entry Level

$89.00/month Professional

$149.00/month Enterprise

The pricing for Riva is expensive when compared to other email tracking tools on the market. However, it is important to keep in mind that Riva offers a lot of features and integrations that other email tracking tools do not offer. Overall, we think that the pricing is justified given the features offered by Riva.

Riva does have a free trial available, but you will need to get a quote from them in order to determine pricing for your specific needs.

#42: Bigin by Zoho CRM

4.5
Overview Expand Collapse

Bigin by Zoho CRM is a software tool that helps users keep track of their contacts, leads, and email campaigns. It offers a variety of features that are unique to other email tracking tools, such as the ability to segment contacts into different lists and the Email Performance graph. Additionally, it has a short learning curve and is very affordable compared to other CRM platforms.

The best features of Bigin by Zoho CRM are its contact management, lead capture, and reporting & statistics. These features are essential for any email tracking tool because they allow users to keep track of their contacts, leads, and email campaigns in one central location. 

Additionally, the ability to segment contacts into different lists is very helpful for sending targeted emails. The Email Performance graph is also a great way to see how your email campaigns are performing over time so that you can make necessary adjustments.

The only downside of Bigin by Zoho CRM is that it doesn't have all the bells and whistles of other CRMs on the market. However, this isn't necessarily a bad thing because it keeps the learning curve short and makes the platform more affordable. 

Overall, we think Bigin by Zoho CRM is a great option for companies that want an easy-to-use CRM with all the essential features needed for successful email marketing.

Seamlessly view your reports, capture leads, and manage your contacts with Bigin.

Conclusion

Compared to alternatives like HubSpot and Salesforce, Bigin by Zoho CRM is a more affordable option that still has all the essential features needed for successful email marketing. Additionally, its reporting and statistics features are very comprehensive and easy to use. However, it doesn't have all the bells and whistles of other CRMs on the market.

Bigin by Zoho CRM ranks #42 on our list because it's a great option for companies that want an easy-to-use CRM with all the essential features needed for successful email marketing. It's also affordably priced compared to other CRMs on the market.

Top Features Expand Collapse

Contact Management

Manage your users and contacts using Bigin’s straightforward management feature.

What this is

The contact management feature in Bigin by Zoho CRM allows users to keep track of their contacts and leads in one place. This includes information such as contact name, email address, phone number, lead status, and notes. 

Users can also add custom fields to store additional information about their contacts. This works by uploading a list of contacts into the system, which can be done manually or through an integration with another platform such as Salesforce.

Besides keeping track of contact information, the contact management feature also allows users to see a history of their interactions with each contact. This includes emails sent, calls made, and meetings scheduled. Users can also set reminders for follow-ups.

More importantly, the contact management feature allows users to segment their contacts into different lists. This is useful for sending targeted emails or doing targeted marketing.

Why this matters

A good email tracking system needs to have a good contact management feature. This is because the success of email marketing depends on having accurate and up-to-date contact information. Without this, it would be difficult to send targeted emails or track the results of email campaigns. 

In addition, a good contact management system should allow users to segment their contacts into different lists. This way, they can send more personalized and relevant emails that are more likely to result in conversions.

With Riva CRM, you can easily manage your contacts and leads in one place. This includes information such as contact name, email address, phone number, lead status, and notes. You can also add custom fields to store additional information about your contacts. Basically, Riva CRM makes it easy to segment your contacts into different lists so you can send more targeted emails.

Our experience

We used the contact management feature of Bigin by Zoho CRM to keep track of our clients' contact information. We found it very useful in keeping all the information we need in one place. It was also helpful in seeing a history of our interactions with each client. 

However, we did find it difficult to segment our clients into different lists. To solve this problem, we created a custom field for client type and populated it with the appropriate data for each client. 

Another difficulty we had was with the custom fields. We found it difficult to add new custom fields and even more difficult to edit existing ones. To solve this, we contacted customer support and they were able to help us create the custom fields we needed.

Lead Capture

Track your leads in a central location using Bigin’s lead capture feature and more.

What this is

The lead capture feature allows you to collect leads from various sources and add them into your Bigin by Zoho CRM account. You can set up Lead Capture to automatically add new leads that are generated from your website, social media, or other online platforms. Additionally, you can manually add leads into the system through the Add New Lead button on the top navigation bar. 

Besides just capturing lead information, the Lead Capture feature also allows you to track where each lead came from. This is important because it helps you determine which sources are generating the most leads. Additionally, this information can be used to fine-tune your marketing efforts so that you're targeting the right audience through the right channels.

Why this matters

A great email tracking tool needs to be able to not only track email interactions, but also capture new leads. The Lead Capture feature allows you to do just that by automatically adding new leads to your Bigin by Zoho CRM account. This ensures that all of your leads are in one central location so that you can easily track and manage them. 

Additionally, the ability to track where each lead came from is extremely important for understanding which marketing efforts are yielding the most results. With the Lead Capture feature, you can be sure that you're not only tracking your email interactions but also capturing new leads so that nothing falls through the cracks.

Our experience

We found the lead capture feature to be very helpful in keeping track of all our leads in one central location. Additionally, we appreciate being able to see where each lead came from so that we can better understand which marketing efforts are yielding the most results. 

The only difficulty we had was understanding how to set up Lead Capture to automatically add new leads generated from our website. However, we were able to solve this problem by watching a few tutorial videos on Bigin by Zoho CRM's website.

Reporting & Statistics

Enjoy visualized, easy-to-understand reporting and statistics with Bigin.

What this is

This feature gives users the ability to see detailed reports and statistics about their email tracking progress. It includes information such as how many emails were sent, how many were opened, bounced, etc. This data can be filtered by date range, so users can track their progress over time. Bigin by Zoho CRM also offers a variety of pre-built reports, so users can get started quickly and easily.

Besides the reports and statistics, users can also see a visual representation of their email tracking progress with the Email Performance graph. This graph shows how many emails were sent, opened, clicked, etc. over time. It also shows the average open rate, click-through rate, and unsubscribe rate.

Why this matters

A good reporting and statistics feature is important for any email tracking tool, because it allows users to see how well their campaigns are performing. Without this data, it would be difficult to improve results over time. 

Bigin by Zoho CRM's reporting and statistics features are very comprehensive and easy to use, which makes it a great option for companies that want to track their email marketing progress. In addition, the visual representations of the data (such as the Email Performance graph) are very helpful in understanding the results of a campaign at a glance.

Our experience

We found Bigin by Zoho CRM's reporting and statistics features to be very comprehensive and easy to use. We were able to quickly see how our email campaigns were performing, and the visual representations of the data were very helpful in understanding the results. The only difficulty we had was finding the Email Performance graph, which is hidden under the Reports tab.

Pros & Cons Expand Collapse

Pros and cons of using Bigin by Zoho CRM for your email tracking

Pros

  • Great features for contact management, lead capture, and reporting & statistics

  • Affordable compared to other CRMs

  • Short learning curve

  • Segment contacts into different lists

Cons

  • Doesn't have all the bells and whistles of other CRMs

  • Difficult to segment contacts into different lists

  • Need a third-party tool like Zapier for most integrations

Pricing Expand Collapse

Bigin by Zoho CRM pricing

$0 /user/month

$12 /user/month (billed annually)

$24 /user/month (billed monthly)

The entry-level price for Bigin by Zoho CRM is $0 per user per month. This makes it affordable in the market for a tool that does email tracking. They also offer a free trial, so you can try out the features before deciding to commit to a paid plan.

#43: Pipedrive

4.2
Overview Expand Collapse

Pipedrive is a software tool that helps you keep track of your relationships with customers, vendors, and other business contacts. The contact management feature includes a central database where you can store contact information, as well as tools for tracking interactions and communication history. Additionally, the contact management feature includes a built-in CRM system that allows you to track sales opportunities and manage your sales pipeline.

The best part of Pipedrive is that it offers a live chat feature that allows you to communicate with your customers in real-time, directly from the CRM. Additionally, the live chat widget can be embedded on your website, so that potential customers can easily reach out to you with questions or requests.

The worst part of Pipedrive is that it's not as user-friendly as some other CRMs, and it lacks the ability to customize automation and create custom reports. Additionally, if you use the free version, you are limited in terms of features and integrations.

Overall, Pipedrive is a good tool for small to medium businesses that want to venture into digital marketing and sales. It's easy to use and set up, offers good customer service, and has all the basic features you need to get started.

Easily manage your contacts with Pipedrive through live chats and comprehensive lead analyzation.

Conclusion

Compared to alternatives like Hubspot and Salesforce, Pipedrive is less user-friendly and lacks customization options. Additionally, the free version of Pipedrive is very limited in terms of features and integrations. 

However, Pipedrive is still a good tool for small to medium businesses that want to venture into digital marketing and sales. It's easy to use and set up, offers good customer service, and has all the basic features you need to get started.

Pipedrive ranks #43 on our list because it's a good tool for small to medium businesses that want to venture into digital marketing and sales. It's easy to use and set up, offers good customer service, and has all the basic features you need to get started but lacks customization options when compared with alternatives like Hubspot or Salesforce.

Top Features Expand Collapse

Live Chat

Easily and conveniently reach your leads and answer their questions with Pipedrive’s live chat feature.

What this is

Pipedrive's live chat feature allows you to communicate with your customers in real-time, directly from the CRM. This is useful for quickly answering questions or addressing concerns that may arise during a sale. Additionally, the live chat widget can be embedded on your website, so that potential customers can easily reach out to you with questions or requests.

Pipedrive also offers an automated response feature for their live chat widget. This can be useful if you are unavailable to answer customer questions or requests in real time. The automated response can be set up to send a pre-written message (such as I'm sorry, I'm unavailable at the moment. Please leave your name and email address and I'll get back to you as soon as possible.) or it can be set up to redirect the customer to another page on your website (such as a FAQ page).

Why this matters

Being able to quickly and easily communicate with your customers is essential for providing good customer service and closing sales. With Pipedrive's live chat feature, you can do both of these things directly from the CRM. Additionally, by embedding the live chat widget on your website, you make it easy for potential customers to get in touch with you, which may lead to more sales.

Remember, a good customer service experience is essential for any business, but it can be especially important for businesses that rely heavily on online sales. With Pipedrive's live chat feature, you can provide good customer service and close more sales, all from within the CRM. 

This can save you time and money, as you won't need to use separate tools for customer service and sales. Additionally, by making it easy for potential customers to get in touch with you, you may be able to increase your sales.

Our experience

We have used Pipedrive's live chat feature on a few occasions and have found it to be very useful. It is easy to use and embed on our website, and we've had good luck with it in terms of closing sales. 

We haven't run into any major difficulties using the live chat feature, but one thing to keep in mind is that you'll need to be available to answer customer questions or requests in real-time. This may not always be possible, depending on your schedule or the time zone difference between you and your customer. In these cases, you can either set up an automated response or make sure to check the live chat regularly so that you can respond as soon as possible.

Lead Analyzation

Monitor and create detailed reports for your marketing needs with Pipedrive.

What this is

The Lead Analyzation feature is a tool that allows you to see which of your leads are the most engaged with your emails, and how often they open them. This is useful for understanding which leads are interested in your product or service, and tailoring your sales pitch accordingly. This works by tracking the unique email address of each lead, and then mapping that to their activity in Pipedrive.

Why this matters

This feature is important because it allows you to see which leads are actually engaging with your emails, rather than just blindly sending out pitches and hoping for the best. By understanding which leads are most engaged, you can focus your sales efforts on those individuals and have a higher chance of closing a deal. Additionally, this feature can be used to score leads, so you know which ones are worth pursuing and which ones aren't.

More generally, this feature is important because it allows you to track your email campaigns and understand what's working and what isn't. This data can then be used to improve your future campaigns, making them more effective and efficient. Similarly, this data can be used to understand the effectiveness of your sales team, and make changes accordingly.

Our experience

We have found the Lead Analyzation feature to be extremely useful in understanding which of our leads are most engaged with our emails. This has allowed us to focus our sales efforts on those individuals, and as a result, we have seen an increase in deals closed. Additionally, this feature has helped us to score leads, so we know which ones are worth pursuing and which ones aren't.

One difficulty we had was that some of our lead's email addresses were not being tracked correctly. This resulted in inaccurate data being reported for those individuals. However, we were able to solve this problem by manually inputting the correct email address for each lead. 

Another difficulty we had was that the data for some leads was not being updated in real-time. This meant that we were not able to see how our sales pitches were performing with those individuals immediately. However, we solved this problem by refreshing the page manually each time we wanted to check the data.

Contact Management

Access a central location with everything you need to remember about your contacts in Pipedrive.

What this is

Pipedrive’s Contact Management feature is a way to keep track of your relationships with customers, vendors, and other business contacts. The contact management feature includes a central database where you can store contact information, as well as tools for tracking interactions and communication history. Additionally, the contact management feature includes a built-in CRM system that allows you to track sales opportunities and manage your sales pipeline.

Why this matters

The Contact Management feature is important because it allows you to keep track of your relationships with customers, vendors, and other business contacts. The central database helps you stay organized by allowing you to store all of your contact information in one place. 

Additionally, the tools for tracking interactions and communication history help you stay on top of your relationships and make sure that you are providing the best possible customer service. Finally, the built-in CRM system allows you to track sales opportunities and manage your sales pipeline, which is essential for any company that wants to grow its business.

Our experience

Pipedrive boosted our email tracking by giving us the ability to see when contacts were made, what type of interactions occurred, and how often communication happened. We used this feature by inputting all of our business contacts into the central database. 

However, we found that the process of inputting all of our contacts into the system was time-consuming. Additionally, we found that the built-in CRM system was not as user-friendly as we would have liked. Despite these difficulties, we were able to use Pipedrive's Contact Management feature to improve our email tracking and grow our business.

Pros & Cons Expand Collapse

Pros and cons of using Pipedrive for your email tracking

Pros

  • Offers a live chat feature

  • Live chat widget can be embedded on your website

  • Automated response capability in chat widget

  • Lead Analyzation tool lets you see which of your leads are most engaged

Cons

  • Not as user-friendly as some other CRMs

  • Lacks ability to customize automations

  • Limited in terms of features and integrations if you use the free version

Pricing Expand Collapse

Pipedrive pricing

$14.90/month Entry-Level

$59.90/month Standard

$99.90/month Advanced

The entry-level price for Pipedrive is $14.90 per month, which we think is affordable in the market for a tool that does email tracking. Additionally, they have a free trial available so you can try out the tool before committing to it.

#44: Ebsta Inbox

4.5
Overview Expand Collapse

Ebsta Inbox is a software tool that allows users to track their email communications. It works with multiple applications at the same time, so users can track emails across different platforms. Ebsta Inbox also automatically logs all emails in real time, so you never have to worry about manually logging an email again. Additionally, Review Insights provides valuable insights into the level of engagement of a recipient with an email.

The best part about Ebsta Inbox is that it integrates seamlessly with Salesforce, so users can easily view all their past emails with a contact directly from their profile page. Additionally, the automatic email logging feature ensures that all emails are properly logged in Salesforce.

The only downside of Ebsta Inbox is that it can be difficult to find a specific email within Salesforce since there are so many emails logged automatically.

Make your marketing life easier with Ebsta Inbox's automatic email logging, detailed insights, and multi-app integration.

Conclusion

Compared to alternatives like Hubspot Sales and Yesware, Ebsta Inbox is more expensive. However, it does offer a free trial which is helpful for sales teams who want to try out the tool before committing to it.

Ebsta Inbox ranks #44 on our list because its automatic email logging feature saves time by eliminating the need to manually log emails in Salesforce. Additionally, we found that it's helped us avoid potential data loss since everything is automatically logged in real-time. 

Top Features Expand Collapse

Multi-App Integration

Integrate Ebsta Inbox with different platforms to make the best out of your marketing efforts.

What this is

The multi-app integration feature allows Ebsta Inbox to work with multiple applications at the same time. This means that users can track emails across different platforms, including Gmail, Outlook, and Salesforce. Alternatively, users can also choose to track emails within a single platform. 

Why this matters

The multi-app integration feature is important because it gives users the flexibility to track emails across multiple platforms. This is especially useful for companies that use different applications for their workflows. In addition, the feature also allows users to receive real-time notifications, so that they can follow up with customers and prospects immediately.

More importantly, the feature ensures that all email communications are tracked and stored in a central location. This makes it easy for users to access their email history, regardless of which platform they were using when the emails were sent or received. Besides, users can also add notes and tags to their emails, so that they can easily search for them later.

Our experience

We found the multi-app integration feature to be very useful. It allowed us to track emails across multiple platforms, including Gmail, Outlook, and Salesforce. In addition, we also found that the real-time notifications were very helpful in keeping us up-to-date with our customers and prospects.

The only difficulty we had was when we tried to add notes and tags to our emails. We found that the process was not as straightforward as we would have liked it to be. However, after some trial and error, we were eventually able to figure it out.

Automatic Email Logging

Save time and focus on other tasks as Ebsta Inbox automatically syncs your emails for you.

What this is

With Ebsta Inbox's automatic email logging, every time you send or receive an email (whether it's a one-on-one correspondence or part of a mass mailing campaign), that email is automatically logged in Salesforce. 

You can view all your past emails with a contact directly from their profile page within Salesforce. This feature eliminates the need to manually log emails in Salesforce, saving you valuable time. 

In addition, Ebsta Inbox can also automatically log emails even if you don't have Salesforce open. This is because Ebsta Inbox runs in the background and logs all emails in real time, so you never have to worry about manually logging an email again. More importantly, it means that you'll never forget to log an email which could potentially lead to losing valuable data.

Why this matters

Automatic email logging is important because it saves time and ensures that all emails are properly logged in Salesforce. This is especially critical for sales teams who need to track their communications with customers closely. 

By automatically logging all emails, sales teams can focus on selling rather than worrying about manually entering data into Salesforce. In addition, automatic email logging also helps ensure that no data is lost since everything is automatically logged in real time. 

Our experience

We have found Ebsta Inbox's automatic email logging feature to be extremely helpful in our work. It has saved us a lot of time by eliminating the need to manually log Emails in Salesforce. Additionally, we've also found that it's helped us avoid potential data loss since everything is automatically logged in real-time. 

The only difficulty we've had with this feature is when trying to find a specific email within Salesforce since there are so many emails logged automatically. However, we were able to solve this problem by using Ebsta Inbox's search function which allows you to search for specific emails by keyword.

Review Insights

Ebsta Inbox’s insights include forecasting and engagement scoring.

What this is

Review Insights is a feature that allows you to see how often an email has been opened, and by whom. This can be helpful in gauging interest from a potential client, or understanding when might be the best time to follow up. In addition, Review Insights also allows you to see how many times an email has been forwarded, and whether or not any attachments have been downloaded.

Why this matters

This feature is important because it provides valuable insights into the level of engagement of a recipient with an email. This can be helpful in understanding whether or not a potential client is interested in what you are offering, and also in determining when might be the best time to follow up. 

Additionally, seeing how many times an email has been forwarded can give you an indication of its viral reach, and knowing if any attachments have been downloaded can tell you if your recipients are actually engaging with the content of your emails.

Besides just being a number, the Review Insights feature also allows you to see a list of everyone who has opened your email. This can be helpful in understanding whether or not your email is getting through to the right people, and also in identifying any potential champions within an organization. Additionally, this feature can help you troubleshoot any delivery issues that you may be experiencing.

Our experience

We have found the Review Insights feature to be extremely helpful in understanding the level of engagement of our recipients. We have used this information to determine when might be the best time to follow up, and also to gauge interest from potential clients. Additionally, we have used this feature to troubleshoot any delivery issues that we may be experiencing.

One difficulty that we have experienced is that sometimes Review Insights does not accurately reflect who has opened an email. This can be frustrating if you are trying to identify any champions within an organization. However, we have found that simply refreshing the page usually corrects this issue.

Pros & Cons Expand Collapse

Pros and cons of using Ebsta Inbox for your email tracking

Pros

  • Integrates seamlessly with Salesforce

  • Automatic email logging eliminates the need to manually log emails

  • Review insights provide valuable insights into email engagement

  • Multi-app integration allows for tracking emails across different platforms

  • Runs in the background so you never have to worry about forgetting to log an email

Cons

  • Can be difficult to find a specific email within Salesforce

  • Review insights may not accurately reflect who has opened an email

  • Multi-app integration can be confusing for some users

Pricing Expand Collapse

Ebsta Inbox pricing

$30/user/month

The pricing for Ebsta Inbox is expensive when compared to other email tracking tools on the market. However, it does offer a free trial which is helpful for sales teams who want to try out the tool before committing to it.

#45: QuickMail

4.6
Overview Expand Collapse

QuickMail is a software tool that allows users to track their emails. It includes features such as the bucket system, campaign orchestration, and follow up reminders. These features make QuickMail unique among other email tracking tools.

The bucket system in QuickMail allows users to group their contacts together based on interactions with previous emails. This makes it easy to target follow-up messages and ensure timely communication with each contact. 

Additionally, the campaign orchestration feature provides users with tools for creating, editing, and monitoring their campaigns in one place. This feature also includes performance monitoring tools to help identify areas for improvement. 

Lastly, the follow up reminder feature can be used to set reminders for yourself or your team members so that you can stay organized and keep track of your contacts.

The best part about QuickMail is that it offers a free trial so you can try it before committing to a paid plan. There are three different paid plans to choose from, depending on the number of contacts you need to track. QuickMail also has excellent customer service and provides users with helpful resources such as tutorials and FAQs.

The worst part about QuickMail is that some of the interfaces need refining. Additionally, the templates don't always work correctly and can be a little glitchy. However, QuickMail's customer service team is very responsive and has helped us troubleshoot these issues.

Overall, we've been very pleased with QuickMail and would recommend it to anyone looking for an email tracking tool.

Feel like a conductor with QuickMail's campaign orchestration, bucket system, and follow up features!

Conclusion

Compared to alternatives like HubSpot Sales, QuickMail is more expensive. HubSpot Sales starts at $50/month for up to 10,000 contacts while QuickMail starts at $75/month for the same number of contacts. 

However, QuickMail offers more features than HubSpot Sales, such as the bucket system and campaign orchestration. Additionally, QuickMail has excellent customer service and provides users with helpful resources such as tutorials and FAQs.

Quickmail ranks #45 on our list because it is a great tool for email tracking. It includes features such as the bucket system, campaign orchestration, and follow-up reminders. These features make QuickMail unique among other email tracking tools.

Top Features Expand Collapse

Bucket System

Group your leads as needed, view comprehensive statistics, and more with QuickMail.

What this is

The bucket system is a way of organizing your contacts into groups, or buckets, based on their interactions with your emails. This makes it easy to send targeted follow-up emails based on how each contact has interacted with your previous messages. In addition, the bucket system can be used to automatically schedule emails based on when a contact was last contacted, ensuring that you are always following up in a timely manner.

Why this matters

The bucket system is an essential part of QuickMail's email tracking functionality. By grouping contacts together based on their interactions with your emails, you can easily target follow-up messages and ensure that you are always staying in touch with your contacts in a timely manner. Additionally, the ability to automatically schedule emails based on when a contact was last contacted ensures that you never miss an opportunity to follow up.

Besides being able to automatically send follow-up emails, the bucket system can also be used to segment your contacts for targeted marketing campaigns. For example, you could create a bucket for contacts who have not responded to your previous emails and send them a special offer or discount. By segmenting your audience in this way, you can ensure that each contact is receiving the most relevant information possible.

Our experience

We found the bucket system to be an essential part of QuickMail's email tracking functionality. We were easily able to group our contacts together and target follow-up messages based on their interactions with our previous emails. Additionally, we were able to schedule our emails based on when each contact was last contacted, ensuring that we never missed an opportunity to follow up.

One difficulty we had was finding the right balance of contacts to add to each bucket. We eventually found that adding too many contacts to a single bucket could result in messages being sent too frequently while adding too few contacts could result in messages being sent too infrequently. We solved this problem by experimenting with different numbers of contacts until we found a happy medium.

Campaign Orchestration

Create campaigns and automatically allow QuickMail to process them to boost your marketing efforts.

What this is

QuickMail's campaign orchestration feature allows users to create, edit, and monitor email campaigns from a centralized platform. This feature includes a drag-and-drop interface for creating campaign flowcharts, as well as tools for monitoring campaign performance and identifying areas for improvement. Additionally, users can create and manage campaign templates, which can be used to streamline the creation of new campaigns.

Why this matters

The ability to centrally manage all aspects of an email marketing campaign from a single platform is essential for any organization that wants to be able to effectively track and optimize its campaigns. 

This feature allows QuickMail users to do just that, by providing them with tools for creating, editing, and monitoring their campaigns in one place. Additionally, the use of templates can help save time when creating new campaigns, as well as ensure that all relevant information is included in each campaign.

More than this, the ability to see how each campaign is performing and identify areas for improvement is crucial for any organization that wants to be able to continually optimize their campaigns. QuickMail's campaign orchestration feature provides users with all of the tools they need to do just that, making it an essential tool for anyone looking to improve their email marketing strategy.

Our experience

We have found QuickMail's campaign orchestration feature to be extremely user-friendly and helpful in managing our email marketing campaigns. The drag-and-drop interface makes creating new campaigns quick and easy, and the ability to save templates has been a huge time saver. 

Additionally, the performance monitoring tools have been invaluable in helping us identify areas where we can improve our campaigns. Overall, we've been very pleased with this feature and would recommend it to anyone looking for a way to streamline their email marketing efforts. 

The downside is that the templates don't seem to always work correctly and can be a little glitchy. We've found that it's often necessary to tweak the template before saving it in order to get it to work correctly. Additionally, we've had some issues with the campaign flowcharts not displaying correctly on occasion. 

However, QuickMail's customer service team has been extremely responsive in helping us troubleshoot these issues and we haven't experienced any major problems since switching to QuickMail.

Follow Up

Easily follow up on your leads with QuickMail’s smart reminders.

What this is

The follow-up feature in QuickMail allows you to set reminders for yourself to follow up with a contact. This is useful if you want to make sure that you are staying in touch with your contacts and keeping them updated on your latest product or service offerings. In addition, the follow-up feature can also be used to remind yourself to follow up with a contact after you have sent them an email.

QuickMail's follow-up feature is a great way to stay organized and keep track of your contacts. It can be used to set reminders for yourself or for your team members. The follow-up feature can also be used to remind you to follow up with a contact after you have sent them an email. 

This feature works by setting a reminder for yourself or your team members to follow up with a contact. The reminders can be set for a specific time or date, or they can be set to recur on a daily, weekly, monthly, or yearly basis.

Why this matters

The follow up feature is important because it allows you to stay in touch with your contacts and keep them updated on your latest product offerings. In addition, the follow up feature can also help you stay organized and keep track of your contacts. This feature is especially useful if you have a large number of contacts that you need to stay in touch with.

More importantly, the follow up feature can help you nurture your relationships with your contacts. By setting reminders to follow up with them, you can make sure that you are staying in touch and keeping them updated on your latest product offerings. This can help to build trust and rapport with your contacts, which can eventually lead to sales.

Our experience

We have found the follow-up feature to be extremely useful for staying in touch with our contacts. We use it to set reminders for ourselves or for our team members so that we can follow up with a contact after we have sent them an email. The reminder system is very flexible and allows us to set reminders for a specific time or date, or we can set recurring reminders on a daily, weekly, monthly, or yearly basis.

The only difficulty that we have had with the follow-up feature is that it can be easy to forget to set a reminder. However, we have solved this problem by setting up a system where we send ourselves an email when we need to follow up with a contact. This has helped us to stay on top of our contacts and keep them updated on our latest product offerings.

Pros & Cons Expand Collapse

Pros and cons of using QuickMail for your email tracking

Pros

  • Bucket system make it easy to target follow-up messages

  • Campaign orchestration provides users with tools for their campaigns in one place

  • Follow up reminder can remind team members

  • Offers a free trial

Cons

  • Some interfaces need refining

  • Templates can be glitchy

Pricing Expand Collapse

QuickMail pricing

$50/month for up to 10,000 emails

$75/month for up to 25,000 emails

$100/month for up to 50,000 emails

$250/month for up to 125,000 emails

Pricing is expensive when compared with other email tracking tools. QuickMail does not have a free trial but offers a money-back guarantee if you are not satisfied with the service. You must contact QuickMail directly for pricing quotes.

#46: SparkPost

4
Overview Expand Collapse

SparkPost is a software tool we used for our email tracking. It's unique in that it allows you to send a large number of emails at once, and track the results of your campaign easily. Additionally, its suppression management feature helps you keep your list clean and compliant with the law. Lastly, webhooks provide a way for two applications to share information in real-time.

The best part about SparkPost is that it's easy to use and not very expensive. The only difficulty we had was with scheduling the email. We wanted to send the email at a specific time, but we couldn't find an option to do this. However, we eventually figured out that we could schedule the email by creating a new contact group with only those contacts who should receive the email at a specific time.

Conveniently bulk send emails, use webhooks, or do some suppression management with SparkPost.

Conclusion

Compared to alternatives like MailChimp, which starts at $9.99/month, SparkPost is a bit more expensive. However, it offers features that MailChimp does not, such as suppression management and webhooks. 

Additionally, SparkPost's pricing is based on the number of emails sent per month, while MailChimp's pricing is based on the number of subscribers you have. This makes SparkPost a better option for companies that send a lot of emails but don't have a large list of subscribers.

SparkPost ranks #46 on our list because it has some great email tracking features, including bulk send and suppression management. It's also reasonably priced compared to other tools on the market. The only downside is that it doesn't offer as many features as some of the other tools we reviewed.

Top Features Expand Collapse

Bulk Send

Bulk send emails under a domain with SparkPost.

What this is

The Bulk Send feature allows you to send a large number of emails at once. You can upload a list of contacts, or create a contact group, and then compose your email. The email will be sent to all the contacts in the list or group. You can also schedule the email to be sent at a later time.

Why this matters

A good email tracking tool will allow you to send a large number of emails at once. This is important because it allows you to reach a large audience with your message. It also saves time, since you don't have to send the email individually to each contact.

More importantly, it allows you to track the performance of your email campaign. You can see how many people opened the email, clicked on the links, and unsubscribed from the list. This information is valuable for understanding what works and what doesn't work in your email campaigns.

Our experience

We used Bulk Send to send out a newsletter to our entire contact list. We found that it was very easy to use, and we were able to track the results of our campaign easily. The only difficulty we had was with scheduling the email. 

We wanted to send the email at a specific time, but we couldn't find an option to do this. We eventually figured out that we could schedule the email by creating a new contact group with only those contacts who should receive the email at a specific time.

Suppression Management

Clean, organize, and maintain your list with ease using SparkPost.

What this is

This is a tool that helps you manage your email list, and keep it clean. You can upload a list of emails to be suppressed, and SparkPost will remove them from your account. This is useful if you have a lot of bounced emails, or want to make sure you're not emailing people who have asked to be removed from your list. In addition, you can view a report of all the email addresses that have been suppressed.

Besides just email addresses, you can also upload domains and IP addresses to be suppressed. This is useful if you're getting a lot of bounces from a particular domain (such as yahoo.com), or want to make sure you're not sending emails to people who are using a particular IP address. 

More advanced users can also upload suppression rules, which are basically filters that tell SparkPost what to do with certain emails. For example, you could create a rule that says if the email contains 'unsubscribe' in the subject line, then suppress it.

Why this matters

A good email list is essential for any company that wants to do email marketing. This feature helps you keep your list clean so that you're not wasting time and money sending emails to people who will never see them. In addition, it can help improve your deliverability, since ISPs are more likely to flag your emails as spam if you're sending a lot of bounces.

More importantly, though, this feature can help you comply with the law. The CAN-SPAM Act requires companies to honor opt-out requests within 10 days, and this tool makes it easy to do that. This is especially important if you're sending a lot of emails, or have a large list. Additionally, the tool can help you avoid sending emails to people who have asked not to receive them, which can lead to complaints and even legal action.

Our experience

We've used this feature to clean up our email list, and it's worked well. We were able to upload a list of bounced emails, and SparkPost removed them from our account. This saved us a lot of time since we didn't have to manually remove them ourselves.

The only difficulty we had was when we tried to upload a list of domains to be suppressed. For some reason, the tool wouldn't let us do that. We contacted customer support, and they told us that we needed to upgrade our account in order to use that feature.

Webhooks

Be notified of and monitor events as they happen with SparkPost.

What this is

Webhooks are a way for SparkPost to send real-time notifications about events that happen in your account back to an application or URL of your choice. 

For example, you can configure a webhook to notify your CRM anytime a new subscriber is added to a mailing list, or update the status of an email campaign automatically in your database when SparkPost receives bounces or spam reports. In addition to the out-of-the-box webhooks that are available, you can also create custom webhooks using our Webhook Event Wizard.

Why this matters

Webhooks provide a way for two applications to share information in real time. By configuring SparkPost to send notifications about events that happen in your account back to your application, you can keep your data up-to-date without having to poll for changes. This is especially useful when combined with an actionable event like a campaign being over or a subscriber unsubscribing from your mailing list.

More generally, webhooks provide a way for you to extend the functionality of SparkPost without having to write any code. This is because webhooks are triggered by events that happen in your account, and you can configure SparkPost to send those notifications to an application or URL of your choice. You can think of webhooks as a fire-and-forget way to send information from SparkPost to another application.

Our experience

We found Webhooks very useful for keeping our data up-to-date in real-time. We were able to configure SparkPost to send notifications about events that happen in our account back to our CRM, which allowed us to keep our data up-to-date without having to poll for changes. The only difficulty we had was figuring out how to configure the webhooks themselves, but SparkPost's documentation was very helpful in this regard.

Pros & Cons Expand Collapse

Pros and cons of using SparkPost for your email tracking

Pros

  • Easy to use

  • Inexpensive

  • Suppression management helps keep your list clean and compliant

  • Webhooks provide a way for two applications to share information in real time

Cons

  • Account suspension without any notification or correspondence

Pricing Expand Collapse

SparkPost pricing

$20/month

The pricing for SparkPost is affordable compared to other email tracking tools on the market. It is a good option for small businesses or individuals who need an email tracking tool. They offer a free trial, so you can try it before you buy it. You do not have to get a quote for pricing, as the price is listed on their website.

#47: Salesmate

4.6
Overview Expand Collapse

Salesmate is a software tool that helps you track, manage, and store your emails. It's unique because it allows you to connect your email account(s) to the Salesmate CRM in order to automatically store all of your past and future emails within the CRM. You can also choose which emails you would like to sync with the CRM manually. 

Additionally, Salesmate provides automatic email rules that can help save time by automating repetitive tasks – like cc'ing your boss on customer service-related emails – that would otherwise need to be done manually.

The best part about Salesmate is that it's very user-friendly and easy to set up. The only difficulty we have encountered is that some of the conditions for triggering an action can be a bit confusing at first glance. However, once we took the time to understand how it worked, we were able to easily create workflows that met our needs.

With Salesmate, you can do more that automate; you can integrate your email and enjoy a two-way sync, too.

Conclusion

Compared to alternatives like HubSpot Sales and Yesware, Salesmate is more affordable. HubSpot Sales charges $50/month for their Pro plan which only includes email tracking, while Yesware charges $12/user/month for their Basic plan which includes email tracking and some other features. So if you're looking for a tool that does just email tracking, then Salesmate is the better option in terms of price.

Salesmate ranks #47 on our list because it's an affordable software tool that helps you track, manage, and store your emails. It's unique because it allows you to connect your email account(s) to the Salesmate CRM in order to automatically store all of your past and future emails within the CRM. You can also choose which emails you would like to sync with the CRM manually. 

Additionally, Salesmate provides automatic email rules that can help save time by automating repetitive tasks - like cc'ing your boss on customer service-related emails - that would otherwise need to be done manually.

Top Features Expand Collapse

Automation

Level up your marketing efforts with Salesmate’s automated workflows.

What this is

Salesmate's Automation feature allows you to automate repetitive tasks so that you can focus on more important aspects of your work. It works by creating workflows which are essentially a set of actions that will be carried out automatically when certain conditions are met. 

This can be anything from sending a follow-up email after a meeting to adding a new contact to your CRM when they fill out a form on your website. Besides the obvious time-saving benefits, Automation can also help to improve the accuracy of your data and ensure that tasks are not forgotten or left undone.

Why this matters

In any business, there are always going to be repetitive tasks that need to be carried out on a daily basis. This could be anything from sending follow-up emails to customers after a meeting to adding new contacts into your CRM when they fill out a form on your website. 

Automating these tasks can free up valuable time so that you can focus on more important aspects of your work. It can also help to improve the accuracy of your data and ensure that tasks are not forgotten or left undone.

More importantly, automating repetitive tasks can help to improve your customer relationships. For example, if you automate the process of sending follow-up emails after a meeting, your customers will appreciate the fact that they are being kept up-to-date with what is happening in their case. This can lead to improved customer satisfaction and loyalty.

Our experience

We have found Salesmate's Automation feature to be extremely helpful in our work. It has allowed us to free up valuable time by automating repetitive tasks such as sending follow-up emails and adding new contacts to our CRM. We have also found it to be very user-friendly and easy to set up. 

The only difficulty we have encountered is that some of the conditions for triggering an action can be a bit confusing at first glance. However, once we took the time to understand how it worked, we were able to easily create workflows that met our needs.

Two-Way Sync

Never fear losing important data again – use Salesmate and its syncing feature.

What this is

Two-Way Sync allows you to sync your Salesmate account with your email account so that all of your emails are available in one place. This way, you can keep track of all of your customer interactions in one place, and you don't have to worry about losing any important information. In addition, Two-Way Sync can also sync your contacts, so that you have all of their information available in Salesmate as well.

Why this matters

A great email tracking tool needs to be able to do more than just track your emails. It also needs to be able to help you keep all of your customer information organized so that you can easily find it when you need it. 

Having a Two-Way Sync feature ensures that all of your customer interactions and contact information will be available in one place, making it easy for you to find what you need when you need it.

More importantly, Two-Way Sync can also help you avoid losing important customer information. If you ever accidentally delete an email or contact from your Salesmate account, you can always retrieve it by syncing with your email account again. 

This way, you can be sure that all of your customer information is safe and sound. In addition, if you ever need to switch email accounts, you can easily transfer all of your data over to your new account by using the Two-Way Sync feature.

Our experience

We found the Two-Way Sync feature to be very helpful in keeping our customer information organized. We also never had any problems with losing important data, because we could always retrieve it by syncing with our email account again. 

However, we did find that the process of syncing Salesmate with our email account was a bit slow and cumbersome. It would often take several minutes for the sync to complete, and sometimes it would fail altogether. We were able to solve this problem by downloading the Salesmate app on our mobile devices, which allowed us to sync much faster and more reliably.

Email Integration

Integrate Salesmate with multiple platforms so you never lose track of anything again!

What this is

Salesmate's email integration feature allows you to connect your email account to the Salesmate CRM in order to track, manage, and store your emails. In order for this feature to work, you will need to first connect your email account(s) to Salesmate.

Once connected, all of your past and future emails will be automatically stored within the CRM and can be accessed at any time. You can also choose which emails you would like to sync with the CRM manually.

You can connect as many email accounts as you'd like to Salesmate, and can even set up different rules for each account. For example, you could choose to only sync emails from certain contacts or with certain keywords. 

More importantly, you can choose to have certain emails automatically trigger certain actions within the CRM. For example, you could set up an email rule that CCs your boss on all customer service-related emails.

Why this matters

With Salesmate's email integration feature, you can easily connect your email account(s) to the Salesmate CRM in order to track, manage, and store your emails. This is important for a number of reasons. 

First and foremost, it allows you to keep track of all your past and future emails in one central location. This means that you no longer have to search through your inbox (or multiple inboxes) to find old conversations - they will all be stored in Salesmate. 

Additionally, email integration makes it easy to share relevant information with teammates or clients without having to forward individual emails back and forth. Finally, automatic email rules can help save time by automating repetitive tasks – like cc'ing your boss on customer service-related emails – that would otherwise need to be done manually.

Our experience

We used Salesmate's email integration feature by connecting our Gmail account to the CRM. We found this process to be very simple and straightforward. Once connected, all of our past and future emails were automatically stored within the CRM and could be accessed at any time. 

We also had the option of choosing which emails we wanted to sync with the CRM manually. The downside to this is that it can be time-consuming if you have a lot of emails. However, the upside is that you can be very specific about which emails are synced. 

We also set up an email rule that CC'd our boss on all customer service-related emails. This was helpful because it saved us the time and effort of manually forwarding relevant emails back and forth. 

The only difficulty we had was remembering to CC our boss on customer service-related emails in the first place! To solve this problem, we created a reminder in Salesmate that popped up whenever we created a new customer service ticket.

Pros & Cons Expand Collapse

Pros and cons of using Salesmate for your email tracking

Pros

  • Automation can help save time

  • Two-Way Sync ensures customer information is in one place

  • Email Integration makes it easy to track, manage, and store emails

  • Can connect multiple email accounts

Cons

  • The process of syncing Salesmate with email accounts can be slow

  • Can be time-consuming to manually sync emails

  • Some conditions for triggering an action can be confusing

Pricing Expand Collapse

Salesmate pricing

$12 per user/month

The pricing for Salesmate is affordable in the market for a tool that does email tracking. They have a free trial, and you do not have to get a quote for pricing.

#48: Mailbutler

4.4
Overview Expand Collapse

Mailbutler is a software tool that allows you to track your email correspondence. It is unique in its ability to confirm when your private emails are read by your recipients, as well as track how many times an email has been opened, on what devices, and where the recipient is located when they open the email. 

This can be very useful for companies that want to track their email usage or for individuals who want to make sure they don't forget about an email. Additionally, Mailbutler offers a snooze feature that allows you to delay responding to an email or make sure you don't forget about it.

The best part about Mailbutler is that it integrates seamlessly with Apple Mail and other email providers. It also has a very user-friendly interface, making it easy to use even for those who are not tech-savvy. 

However, one downside of the tool is that it can be a bit pricey, especially for companies that have multiple employees using it. Additionally, some users have reported issues with the tool slowing down their email or causing glitches. Overall, we think that Mailbutler is a great tool for anyone looking for an easy way to track their emails.

Feel like you have a personal butler with Mailbutler and enjoy snooze, read receipt, confirmation, and analytic functions.

Conclusion

Compared to alternatives like Yesware and HubSpot Sales, Mailbutler is a bit more expensive. However, it offers more features than both of these alternatives, making it a better value for the price. In addition, Mailbutler integrates seamlessly with Apple Mail and other email providers, making it very user-friendly.

Mailbutler ranks #48 on our list because it is a great tool for those looking for an easy way to track their emails. It offers unique features like Confirmations and Read Receipts that allow you to know when your private emails are read by your recipients. 

Additionally, the Snooze feature allows you to delay responding to an email or make sure you don't forget about it. While the tool can be a bit pricey for companies with multiple employees using it, we think that its overall value makes it worth the investment.

Top Features Expand Collapse

Confirmations

Mailbutler acts like a literal butler and gives you confirmations when your emails are received, opened, or interacted with.

What this is

Confirmations is an email tracking feature that allows you to know when your private emails are read by your recipients. The way it works is simple: just compose your email as usual, and then click on the Confirmations button before you hit send. Once you do this, Mailbutler will track when the recipient opens the email and let you know via a confirmation message.

Why this matters

A good email tracking system is important for a number of reasons. First, it can help you to know whether or not your email was actually received by the intended recipient. This is especially important if you are sending time-sensitive or confidential information. 

Second, it can help you to gauge the level of interest that your recipient has in what you have to say. If they open the email immediately, this may indicate that they are very interested in what you have to say. On the other hand, if they do not open the email until days or weeks later, this may indicate that they are less interested and might not be worth following up with.

With Mailbutler's Confirmations feature, you can be sure that your email was received and also get an indication of how interested the recipient is in what you have to say. Additionally, this feature is useful for companies that want to track employee email usage. It can help to ensure that employees are not spending too much time checking personal email accounts during work hours.

Our experience

We used the Confirmations feature on a number of occasions and found it to be very useful. On one occasion, we were sending a time-sensitive email to a client and wanted to be sure that they received it immediately. 

By using the Confirmations feature, we were able to track when the email was opened and confirm that it had been received in a timely manner. We also used this feature on several occasions when following up with potential clients. It helped us to gauge their level of interest and know when would be an appropriate time to follow up.

However, a few challenges we encountered while using this feature were that it did not always work with certain email providers (e.g. Gmail) and that it sometimes resulted in delayed delivery of the email.

We solved these problems by either using a different email provider or scheduling the Confirmation message to be sent at a later time. Overall, we found the Confirmations feature to be very useful and would recommend it to anyone looking for an easy way to track their emails.

Snooze

Can’t deal with an email at the moment? Snooze them with Mailbutler.

What this is

This feature allows you to snooze an email, meaning that it will reappear in your inbox at a later time. You can choose to snooze an email for a specific amount of time, or until a certain date/time. This is useful if you want to delay responding to an email, or if you want to make sure you don't forget about an email. In either case, the email will reappear in your inbox at the specified time, so you can take action on it then.

Why this matters

This feature is useful for companies that want to do email tracking because it allows them to delay responding to an email, or make sure they don't forget about an email. This makes it easy to track when emails are sent and received, and also makes sure that no emails are forgotten about or lost in a crowded inbox. In addition, this feature can be used to remind yourself to follow up on an email, or even just to keep an email in your inbox until you're ready to deal with it.

More than this, snoozing an email can be a great way to declutter your inbox. If you're not ready to deal with an email right away, you can snooze it until later. This way, you can keep your inbox clean and organized, and only see the emails that you need to deal with at the moment. Besides decluttering your inbox, this can also help you to focus on the task at hand and not be distracted by other emails.

Our experience

We've used Mailbutler's snooze feature to delay responding to an email, or make sure we don't forget about an email. This has been especially useful when we're waiting for a response from someone else before we can take action on an email. In addition, we've used it to remind ourselves to follow up on an email, or just keep an email in our inbox until we're ready to deal with it. 

We have found that this feature is very helpful in decluttering our inbox and keeping us focused on the task at hand. However, we have also found that it can be difficult to remember to snooze an email, and sometimes we forget about emails that we've snoozed. To solve this problem, we've started using Mailbutler's Reminders feature (explained below) to remind us when an email needs to be dealt with.

Read Receipts

Know when your emails are read to improve your marketing efforts with Mailbutler.

What this is

This feature allows you to know when your private emails are read by your recipients. You can also track how many times an email has been opened, on what devices, and where the recipient is located when they open the email. This works by Mailbutler adding an invisible image to your email when you send it and then notifying you when that image is loaded.

Besides just notifying you that your email has been read, Read Receipts also allows you to see how many times an email has been opened, on what devices, and where the recipient is located when they open the email. In addition, you can also track when an email has been forwarded, and to whom.

Why this matters

A good email tracking tool can be very useful for a company that wants to track its email correspondence. This feature allows you to know when your private emails are read by your recipients, which can be very useful for follow-up or just keeping tabs on an important conversation. 

Additionally, being able to see how many times an email has been opened can give you insights into whether or not your message is getting through, and if it's being read multiple times it may indicate that the recipient is having trouble understanding it.

Our experience

We have found this feature to be very useful for our work. We often use it to track important conversations so that we can follow up as needed. Additionally, seeing how many times an email has been opened has helped us understand whether or not our messages are getting through, and if they need more clarification.

One difficulty we had with this feature was that sometimes the notifications would come in late, or not at all. This was particularly frustrating when we were trying to track a time-sensitive conversation. 

However, we were able to solve this problem by setting up a separate Gmail account specifically for tracking purposes and then whitelisting Mailbutler's IP address. This ensured that our tracking emails were always delivered on time.

Pros & Cons Expand Collapse

Pros and cons of using Mailbutler for your email tracking

Pros

  • Integrates seamlessly with Apple Mail and other email providers

  • User-friendly interface

  • Confirmations feature allows you to track when an email is read

  • Snooze feature allows you to delay responding to an email or make sure you don't forget about it

  • Read Receipts feature allows you to track how many times an email has been opened

Cons

  • Can be pricey

  • Some users have reported issues with the tool slowing down their email or glitching

Pricing Expand Collapse

Mailbutler pricing

$4.99/month for the Starter Plan

$9.99/month for the Professional Plan

$14.99/month for the Business Plan

The prices are affordable in the market for a tool that does email tracking. Mailbutler offers a free trial and you do not have to get a quote for pricing.

#49: Shape Software

4.7
Overview Expand Collapse

Shape Software is a tool that allows you to track email opens, clicks, and unsubscribes. It also tracks which emails bounce back or are not able to be delivered. In addition, Shape Software provides valuable insights into the behavior of your recipients. For example, you can see how many people opened your email and then immediately clicked on a link. 

This could indicate that your subject line was effective in getting people to open the email, but the content was not interesting enough to keep their attention. Alternatively, you can see how many people clicked on a link after reading through the entire email. This could indicate that your email was well-received and provided value to the reader.

The best part about Shape Software is that it consolidates all of your email tracking into one easy-to-use platform. The worst part is that some of the features can be a bit complicated to set up. Overall, we think Shape Software is a great tool for email tracking and would recommend it to anyone looking for a comprehensive solution.

Shape the way your leads interact with you using Shape's open rate, bounce back, and click through tracking.

Conclusion

Compared to alternatives like SalesHandy and HubSpot Sales, Shape Software is much more affordable. Both of those tools charge $79/month, which is a significantly higher price point than Shape Software. 

In addition, Shape Software provides more features than both SalesHandy and HubSpot Sales. For example, Shape Software includes open rate tracking, bounce backtracking, click-through tracking, and unsubscribe tracking. Neither SalesHandy nor HubSpot Sales include all of these features in their base plans.

Shape Software ranks #49 on our list because it is an affordable tool that provides comprehensive email tracking features.

Top Features Expand Collapse

Open Rate Tracking

Open rate tracking, lead insights, templates… ShapeSoftware has it all.

What this is

Open rate tracking is a feature that allows you to see how many people have opened the emails you've sent them. It works by inserting a small, invisible image into your email when you send it. When the email is opened, the image is downloaded and Shape Software records that as an open. In addition to tracking opens, Shape Software also tracks clicks (if you've included links in your email), and unsubscribes.

Why this matters

Open rate tracking is important because it allows you to see how effective your email campaigns are. If you're not getting many people opening your emails, that's a sign that something needs to be changed – maybe the subject line isn't compelling, or the content isn't relevant to your audience. On the other hand, if you're seeing high open rates, that's a good sign that people are interested in what you have to say!

More importantly, open rate tracking allows you to track individual contacts. So if you see that someone has opened all of your emails but never clicks on any links or takes any action, you know that maybe it's time to reach out and touch base with them directly.

Our experience

We've found Shape Software's open rate tracking to be very accurate. We've also found it to be very useful for understanding which of our email campaigns are successful and which need some work. 

The only difficulty we've had is when people have images turned off in their email client (which can happen for a variety of reasons). In those cases, the open isn't recorded because the image doesn't get downloaded. However, we haven't found this to be a major problem since most people do have images enabled by default.

Bounce Back Tracking

Track your bounce rates and improve your deliverability with ShapeSoftware’s email validation.

What this is

Bounce Back Tracking is the ability to track which emails bounced back or were not able to be delivered. This can be helpful in identifying issues with your email list, such as invalid email addresses. 

Shape Software will track which emails bounced back, and you can then take action to correct the issue. These include things like invalid email addresses, full mailboxes, or even messages that were sent to spam folders.

Why this matters

A good email list is vital to any email marketing campaign. If you have a lot of invalid email addresses, your messages are not going to get delivered. This can hurt your open rates and deliverability, and it can also damage your sender reputation. By tracking which emails bounce back, you can take action to clean up your list and ensure that your messages are getting delivered. More deliverable email messages mean more opens, clicks, and conversions.

Our experience

We have used Bounce Back Tracking to clean up our email list. We've found that it's helped improve our open rates and deliverability. We've also found that it's helped us avoid getting marked as spam. 

One difficulty we had was that some of the bounced back messages were from people who had changed their email address but hadn't updated their contact information with us. To solve this, we added a note to our contact forms asking people to please update their contact information if they have changed their email address.

Click-Through Tracking

Monitor how effective your campaigns are and more with ShapeSoftware’s analytics.

What this is

Click-through tracking allows you to see how many people clicked on a link in your email. This information can be helpful in gauging the interest of your recipients and determining which topics are most important to them. This works by embedding a unique tracking code in each link of your email. When someone clicks on the link, the code is triggered and reports back to Shape Software.

In addition to showing you how many people clicked on each link, Shape Software will also show you the average number of clicks per email and the total number of clicks for all emails sent. More importantly, it will show you which links were clicked the most and which ones were not clicked at all.

Why this matters

Click-through tracking is important because it allows you to see which topics are most interesting to your recipients. This information can be used to fine-tune your email content and make sure that you are sending messages that people actually want to read. 

In addition, click-through tracking can help you identify potential problems with your email delivery or landing pages. If people are clicking on links but not taking the desired action (such as filling out a form), this could indicate a problem that needs to be addressed.

Besides showing you which links were clicked, Shape Software's click-through tracking also provides valuable insights into the behavior of your recipients. For example, you can see how many people opened your email and then immediately clicked on a link. 

This could indicate that your subject line was effective in getting people to open the email, but the content was not interesting enough to keep their attention. Alternatively, you can see how many people clicked on a link after reading through the entire email. This could indicate that your email was well-received and provided value to the reader.

Our experience

We used click-through tracking to measure interest in our latest product launch. We sent out an email announcing the launch and included a link to our landing page. Using Shape Software's click-through tracking, we were able to see how many people clicked on the link and visited our landing page. This information was helpful in gauging the interest of our recipients and determining whether or not we needed to make changes to our email content.

One difficulty we had was that some people were clicking on the link multiple times. This skewed our results and made it difficult to get an accurate picture of how many people were actually interested in our product. To solve this problem, we used Shape Software's unique click ID feature. This allowed us to track each individual recipient and see how many times they clicked on the link.

Pros & Cons Expand Collapse

Pros and cons of using Shape Software for your email tracking

Pros

  • Tracks email opens, clicks, and unsubscribes

  • Tracks which emails bounce back or are not able to be delivered

  • Provides valuable insights into the behavior of your recipients

  • Consolidates all of your email tracking into one easy-to-use platform

  • Accurate and user-friendly

Cons

  • Some features can be complicated to set up

Pricing Expand Collapse

Shape Software pricing

$59.00/month

Shape Software is affordable in the market for a tool that does email tracking. They have a free trial, and you do not have to get a quote for pricing.

#50: Nova

4.6
Overview Expand Collapse

Nova is a software tool that allows you to track your email engagement and follow up with prospects accordingly. What sets Nova apart from other email tracking tools is its intelligence feature, which includes detailed analytics about your email campaigns, as well as sentiment analysis. 

In addition, Nova's workflow tab allows you to manage your email campaigns in one place, making it easy to track engagement and follow up with prospects. Another unique feature of Nova is its customizable templates, which allow you to save time when sending emails by using the same template for multiple people. Overall, we found Nova to be a valuable tool for our sales team.

However, there are some drawbacks to using Nova. First, the dashboard can be overwhelming if there are too many emails being tracked at once. To solve this problem, we recommend creating separate dashboards for each campaign. Additionally, we had difficulty getting the Salesforce integration working at first, but their support team was responsive and helped us get it sorted out within a few hours.

Track your email engagement with Nova's intelligent insights and create wonderful campaigns with workflows and customizable templates.

Conclusion

Compared to alternatives like Yesware and SalesHandy, Nova's pricing is on the lower end. However, it should be noted that Yesware and SalesHandy have more features than Nova. For example, Yesware offers a chrome extension that allows you to track emails opened in Gmail, while SalesHandy offers video recording capabilities.

Nova ranks #50 on our list because it is an affordable email tracking tool with some valuable features, such as customizable templates and the ability to automate your email outreach. 

However, there are some drawbacks to using Nova, such as the difficulty of finding a specific template if you have many saved. Additionally, the dashboard can be overwhelming if there are too many emails being tracked at once.

Top Features Expand Collapse

Intelligence

What this is

The Intelligence feature in Nova allows users to see detailed analytics about their email campaigns, including who opened the emails, when they were opened, and what links were clicked. 

This information is displayed in a dashboard on the left side of the screen, which makes it easy to track engagement and follow up accordingly. In addition, the Intelligence feature includes sentiment analysis, which can be used to gauge how well a prospect is engaging with an email campaign.

Besides the Intelligence feature, Nova also has a Workflow tab that allows users to create and manage email campaigns. The Workflow tab includes features such as campaign templates, contact lists, and scheduling. 

More advanced features in the Workflow tab include A/B testing and lead scoring. More than this, the Workflow tab allows users to see all of their sent emails in one place, which makes it easy to track engagement and follow up accordingly.

Why this matters

Email tracking is important for companies because it allows them to gauge the effectiveness of their email campaigns and make necessary adjustments. In addition, email tracking can help companies save time by identifying which prospects are most engaged with an email campaign. By using the Intelligence feature, companies can easily track engagement and follow up accordingly.

More importantly, the Workflow tab allows companies to manage their email campaigns in one place. This is important because it helps companies save time by not having to switch between different tools to track engagement and follow up with prospects.

Our experience

We have used both the Intelligence and Workflow tabs extensively and have found them both to be extremely useful. The Intelligence dashboard is easy to use and provides detailed information about email engagement. In addition, sentiment analysis is a valuable tool for gauging how well a prospect is engaging with an email campaign. 

However, we did find that the dashboard can be overwhelming if there are too many emails being tracked at once. To solve this problem, we created separate dashboards for each campaign so that we could easily track engagement without being overwhelmed by data.

Workflows

What this is

Nova's Workflows feature allows you to automate your email outreach by creating rules that determine when and how often to contact a lead. You can also customize the content of your messages, set up follow-up tasks, and track engagement metrics for each workflow. This works great for sales teams who want to streamline their outreach process and make sure that no leads slip through the cracks.

Why this matters

Workflows are a great way to automate your email outreach, saving you time and ensuring that you don't miss any opportunities. By setting up rules around when and how often to contact a lead, you can take a more strategic approach to your sales process and make sure that each lead is getting the attention they deserve. Additionally, tracking engagement metrics will help you see which of your messages are resonating with prospects and adjust your strategy accordingly.

Besides using Workflows for our email outreach, we've also found them to be helpful for managing follow-up tasks. By creating a rule that adds a task to our Salesforce CRM whenever someone replies to one of our emails, we can make sure that no leads are forgotten about. This has been a huge time-saver for our team and has helped us close more deals.

Our experience

We've found Nova's Workflows feature to be extremely helpful in automating our email outreach and keeping track of follow-up tasks. The ability to customize the content of your messages and set up rules around when and how often to contact a lead is very powerful and has saved us a lot of time. 

We did have some difficulty getting the Salesforce integration working at first, but their support team was incredibly responsive and helped us get it sorted out within a few hours. Overall, we're very happy with this feature and would recommend it to anyone who is looking for an easy way to streamline their sales process. 

Customizable Templates

What this is

With Nova, you can create and save custom email templates. This is helpful if you want to have a consistent look for your emails, or if you want to reuse parts of past emails. To create a custom template, click the Templates tab in the left sidebar. Then, click Create Template. 

You will be able to give your template a name and description. After that, you will be able to choose what kind of template it is: plain text, HTML with merge tags, or an existing Salesforce Email Template. 

Once you've chosen your template type, you can start writing your email content. If you choose an HTML template type, there will be a preview pane on the right side of the screen where you can see what your email will look like.

Why this matters

Being able to create custom templates is important because it allows you to save time when you are sending emails. If you have a template that you know works well, you can simply edit the merge fields and send it out again. 

This is especially helpful if you are sending similar emails to multiple people. It also allows you to maintain branding for your company by using the same colors, logos, and fonts in all of your emails.

In addition, being able to choose from different template types is important. If you are not familiar with HTML, you can simply choose a plain text template. However, if you want to be able to insert merge fields into your email (for example, the recipient's first name), then you will need to use an HTML template. 

You can also choose to use an existing Salesforce Email Template, which can be helpful if you want to maintain the same look and feel as your Salesforce emails.

More importantly, the preview pane is a valuable tool because it allows you to see what your email will look like before you send it. This is important because it allows you to catch any errors in your HTML code or formatting. It also allows you to make sure that your email looks the way you want it to before you send it out.

Our experience

We have found customizable templates to be very helpful when sending emails. We often use the same template for multiple people, so being able to edit the merge fields and send it out again is a time saver. 

In addition, we like being able to choose from different template types depending on our needs. For example, if we are sending an email with HTML code, we will choose an HTML template type. However, if we just want a plain text email, we will choose a plain text template. 

Lastly, the preview pane is extremely helpful because it allows us to catch any errors in our code or formatting before we send out the email. The downside is that it can be difficult to find the template you want to use if you have a lot of them saved. To solve this problem, we recommend tagging your templates with keywords so that you can easily find them later.

Pros & Cons Expand Collapse

Pros and cons of using Nova for your email tracking

Pros

  • Allows users to see detailed analytics about their email campaigns

  • Includes sentiment analysis

  • Workflow tab allows companies to manage their email campaigns in one place

  • Customizable templates save time when sending emails

  • Preview pane allows you to catch any errors before sending

Cons

  • Dashboard can be overwhelming 

  • Salesforce integration can be difficult to set up

  • Can be difficult to find the template you want to use

Pricing Expand Collapse

Nova pricing

$15/month/user Annually

$12/month/user Monthly

The price for Nova is considered to be affordable in the market for a tool that does email tracking. They also have a free trial available, and you do not have to get a quote for pricing.

#51: Docsify

4.7
Overview Expand Collapse

Docsify is a software tool that offers per-recipient tracking, email scheduling, and marketing sequences. These features are unique to Docsify when compared to other email tracking tools. 

Per-recipient tracking allows you to see when each individual recipient opens your email, as well as what time they open it, how many times they open it, and whether or not they click on any links in the email. This information can be used to follow up with people who haven't opened your email yet or improve your overall email marketing strategy. 

Email Scheduling is a feature that allows you to schedule your emails to be sent at a later date and time. This can be useful if you want to make sure that your email is received by the recipient during normal business hours or space out your follow-up emails so that they're not all sent at once. 

Marketing Sequences are a series of automated emails triggered by an action (or lack thereof). For example, you could set up a sequence so that after someone subscribes to your newsletter, they receive 3 welcome emails over the course of 3 days. Sequence automation can take some of the burden off of manually sending out timely and relevant communications.

The downfalls to Docsify include that it doesn't work as well with Microsoft Outlook as it does with Gmail and per-recipient tracking can be a bit buggy when used with certain types of attachments. 

Additionally, if you accidentally click on Send instead of Schedule, the email will be sent immediately rather than being scheduled for delivery. Despite these difficulties, we've found Docsify to be a helpful tool in our email marketing efforts.

Effectively track your emails within different categories, schedule them as needed, and craft masterful email sequences with Docsify.

Conclusion

Compared to alternatives like Yesware, HubSpot Sales, and ToutApp, Docsify's price is expensive. However, it does offer a lot of features that other email tracking tools do not offer. For example, the ability to track PDFs. They also have a free trial so you can test out the tool before you commit to paying for it.

Docsify ranks #51 on our list because its per-recipient tracking feature can be buggy when used with certain types of attachments and it doesn't work as well with Microsoft Outlook as it does with Gmail. 

Additionally, if you accidentally click on Send instead of Schedule, the email will be sent immediately rather than being scheduled for delivery. Despite these difficulties, we've found Docsify to be a helpful tool in our email marketing efforts.

Top Features Expand Collapse

Per-Recipient Tracking

Seamlessly track your emails and more with Docsify.

What this is

Per-recipient tracking is a feature that allows you to see when each individual recipient opens your email. You can also see what time they open it, how many times they open it, and whether or not they click on any links in the email. 

This information is helpful because you can use it to follow up with people who haven't opened your email yet, or you can use it to figure out which types of emails are more effective for getting people to engage with your content.

In addition, per-recipient tracking also allows you to see when someone forwards your email to another person. This can be helpful if you're trying to track down who originally received your email, or if you're trying to figure out how many people have seen your email. More importantly, though, it can help you figure out whether or not your email is being shared with people who might be interested in what you have to say.

Why this matters

Per-recipient tracking is important because it allows you to see which of your emails are being opened and read by the people you're sending them to. This information can be used to improve your email marketing strategy by helping you figure out which types of emails are more likely to get people to engage with your content. 

Additionally, per-recipient tracking can also help you identify when someone forwards your email to another person, which can give you valuable insight into how viral your email is and how many people it's reaching. Remember, the goal of email marketing is to reach as many people as possible with your message, and per-recipient tracking can help you do just that.

Our experience

We've used per-recipient tracking to great effect in our work. It's helped us identify which types of emails are more likely to get people to engage with our content, and it's also helped us figure out when someone forwards your email to another person. Additionally, we've found that per-recipient tracking is a valuable tool for helping us improve our email marketing strategy overall. 

However, we have run into some difficulties when trying to use per-recipient tracking with certain email clients. For example, we've found that it doesn't work as well with Microsoft Outlook as it does with Gmail. Additionally, we've also found that per-recipient tracking can be a bit buggy when used with certain types of attachments. However, these are minor issues and overall we've been very pleased with the per-recipient feature.

Email Scheduling

Craft your emails in advance and schedule them when you’re ready with Docsify.

What this is

Email Scheduling is a feature that allows you to schedule your emails to be sent at a later date and time. This can be useful if you want to make sure that your email is received by the recipient at a certain time, or if you want to space out your follow-up emails so that they are not all sent at once.

To use this feature, simply compose your email as normal and then click on the Schedule button. From there, you will be able to select when you want the email to be sent. Once you have selected the date and time, click on Schedule again and your email will be saved and scheduled for delivery. 

You can also view all of your scheduled emails by clicking on the Scheduled tab from within Docsify's interface. From here, you can edit or delete any scheduled emails as needed. More importantly, you can see at a glance when each email is scheduled to be sent.

Why this matters

Email Scheduling can be useful for a number of reasons. First, it allows you to control when your emails are sent. This can be important if you want to make sure that your email is received by the recipient during normal business hours, or if you want to space out your follow-up emails so that they are not all sent at once. 

Second, Email Scheduling can help you keep track of which emails have been sent and which have not. This can be helpful if you need to follow up with a large number of people and want to make sure that everyone has received your email. 

Lastly, Email Scheduling can help prevent accidentally sending an email before it is ready. For example, if you accidentally click on Send instead of Schedule, the email will not be sent until the date and time that you selected. 

Our experience

We have used the Email Scheduling feature extensively and have found it to be very helpful. It has allowed us to control when our emails are sent, which has been important for making sure that our emails are received during normal business hours. 

Additionally, it has helped us keep track of which emails have been sent and which have not, which has been helpful for following up with a large number of people. 

One difficulty we had was accidentally clicking on Send instead of Schedule. This would cause the email to be sent immediately, rather than being scheduled for delivery. To solve this problem, we created a template that includes the word SCHEDULE in big letters at the top. This reminds us to click on Schedule rather than Send when we are ready to send the email.

Marketing Sequences

Create sequences once and never worry about the process again with Docsify.

What this is

A sequence is a series of automated emails that are triggered by an action or lack thereof. For example, you can set up a sequence so that after someone subscribes to your newsletter, they receive 3 welcome emails over the course of 3 days. This works by setting up what Docsify calls a trigger, which is an event that will cause the sequence to start, and then setting up the emails that will be sent as part of the sequence.

Besides the welcome email sequence example, other popular uses for sequences include onboarding new customers, sending out coupons or discounts after someone abandons their shopping cart, and sending follow-up emails after someone attends a webinar. 

In addition to automated emails, sequences can also include manual tasks that need to be completed, such as making a phone call or sending a LinkedIn message.

Why this matters

Sequences are powerful because they allow you to automate your email marketing so that you can focus on other areas of your business. They also help ensure that your leads receive timely and relevant information from you, which can increase the likelihood of them doing business with you. With sequences, you can also track how engaged your leads are with your emails, which can give you valuable insights into what is working and what is not.

Our experience

We have used sequences for a variety of purposes, including welcome emails, follow-up emails after webinars, and onboarding new customers. We have found them to be very effective in helping us stay top of mind with our leads and keeping our email marketing efforts organized. 

One difficulty we had was figuring out how to set up the triggers for each sequence. However, we were able to find instructions on Docsify's website that walked us through the process step-by-step.

Pros & Cons Expand Collapse

Pros and cons of using Docsify for your email tracking

Pros

  • Can help improve your overall email marketing strategy

  • Per-recipient tracking can help you identify which emails are being opened and read

  • Email Scheduling can be used to control when your emails are sent

  • Marketing Sequences can automate your email marketing efforts

Cons

  • Docsify doesn't work as well with Microsoft Outlook as it does with Gmail

  • Per-recipient tracking can be a bit buggy when used with certain types of attachments

Pricing Expand Collapse

Docsify pricing

$10/month/user Annually

$12/month/user Monthly

The pricing for Docsify is expensive compared to other email tracking tools. However, it does offer a lot of features that other email tracking tools do not offer. For example, the ability to track PDFs. They also have a free trial so you can test out the tool before you commit to paying for it.

#52: Woodpecker.co

4.4
Overview Expand Collapse

Woodpecker.co is a software tool used for email tracking. It has unique features in comparison to other tools for email tracking, such as automated messages, form integration, and bounce management. These features make it easy to use, effective, and popular among users. Additionally, Woodpecker.co's customer support is quick to address any problems that users may have. 

More specifically, Woodpecker.co's automated message feature allows users to easily follow up with customers or clients without having to manually send each message themselves. This is done by setting up an automated email campaign in which you can specify when and how often the emails should be sent out. With this feature, you can also customize the messages that are sent out and include personalization tokens so that each message is unique.

Additionally, form integration on Woodpecker.co quickly creates forms that can save users a lot of time when creating marketing campaigns. Form integration also provides good sales statistics so users can gauge the progress of their campaign. Additionally, this feature makes it easy to customize cold emails based on the information collected in the form.

Finally, bounce management automatically removes invalid email addresses from your contact lists- saving valuable time while improving deliverability rates simultaneously. This works by pinging the email server of each contact on your list to see if it is still a valid address. 

All in all, Woodpecker.co is an easy-to-use software tool that has many features to help users with their email tracking needs. The only drawback of the software tool is its pricing; however, many users find that the benefits outweigh the cost.

Employ effective bounce management, automated messages, form integrations, and more with Woodpecker.co.

Conclusion

Compared to alternatives like Yesware and HubSpot Sales, Woodpecker.co is less expensive while still offering a good range of features. Yesware starts at $25/user per month, while HubSpot Sales starts at $50/month for up to 1,000 contacts. In comparison, Woodpecker.co's entry-level price of $39/month is more affordable and offers more features than both alternatives.

Woodpecker.co ranks #52 on our list because it is an easy-to-use software tool that has many features to help users with their email tracking needs. The only drawback of the software tool is its pricing; however, many users find that the benefits outweigh the cost.

Top Features Expand Collapse

Automated Messages

Benefit from being seen as more human and less automation when sending automated emails with Woodpecker.co.

What this is

Woodpecker.co has a feature that allows you to automate your messages so you can easily follow up with customers or clients without having to manually send each message yourself. 

This is done by setting up an automated email campaign in which you can specify when and how often the emails should be sent out. With this feature, you can also customize the messages that are sent out and include personalization tokens so that each message is unique.

More importantly, Woodpecker.co's automated message feature allows you to track who opens and clicks on your emails, so you can see which messages are getting the most engagement. Additionally, you can A/B test different subject lines or email content to see what works best for your audience.

Why this matters

A good email tracking tool will not only save you time by automating your messages, but it will also help you track your results so you can see what's working and what's not. This is important because it allows you to optimize your campaigns for better results. Additionally, being able to A/B test different subject lines or email content helps you ensure that your messages are effective and engaging for your audience.

More importantly, Woodpecker.co's automated message feature allows you to track who opens and clicks on your emails, so you can see which messages are getting the most engagement. Additionally, you can A/B test different subject lines or email content to see what works best for your audience. You can also segment your contacts so that you can send more targeted messages.

Our experience

We've used Woodpecker.co's automated message feature to follow up with customers after they purchase a product from our website. We've found it to be extremely useful in keeping track of who we need to follow up with and when. 

Additionally, we love being able to customize the messages that are sent out and include personalization tokens so that each message is unique. The only difficulty we've had is trying to figure out how to A/B test different subject lines or email content, but customer support was able to help us figure it out.

Form Integration

Integrate Woodpecker.co not just with one but many forms to suit your marketing needs.

What this is

Form integration allows you to quickly create forms that can be used in any application, and then customize them and create cold emails based on them. This saves a lot of time, and makes marketing, scheduling, and campaigning very easy. 

This works by first creating a form, then integrating it into your application, and finally customizing the form to create cold emails. In addition, Woodpecker.co provides you with good sales statistics, which help you gauge the progress of your campaign.

Why this matters

A great feature of Woodpecker.co is that it offers form integration, which allows you to quickly create forms that can save you a lot of time when creating marketing campaigns. Form integration also provides good sales statistics so you can gauge the progress of your campaign. Additionally, this feature makes it easy to customize cold emails based on the information collected in the form.

More specifically, Woodpecker.co's form integration feature is useful because it allows you to quickly create forms that can be used in any application. This saves time when creating marketing campaigns, and also provides good sales statistics so you can gauge the progress of your campaign. Additionally, this feature makes it easy to customize cold emails based on the information collected in the form.

Our experience

We found Woodpecker.co's form integration feature to be very helpful in our work. We were able to quickly create forms that saved us a lot of time when creating marketing campaigns. Additionally, the good sales statistics provided by this feature allowed us to gauge the progress of our campaign. 

However, we did have some difficulty customizing cold emails based on the information collected in the form. We solved this problem by contacting customer support for help.

Bounce Management

Manage your bounce rates and even prevent your emails fro bouncing with Woodpecker.co.

What this is

The feature is designed to help manage bounced emails by automatically removing invalid email addresses from your contact lists. This helps improve deliverability rates and avoid wasting time trying to reach contacts that will never receive your message. This works by pinging the email server of each contact on your list to see if it is still a valid address.

Why this matters

Bounce rates can negatively impact your sender reputation and deliverability, so it is important to keep them as low as possible. This feature helps by automatically removing invalid email addresses from your list, which reduces the chances of bouncing. In addition, it can also help you avoid wasting time trying to reach contacts that will never receive your message.

Our experience

We have found this feature to be very helpful in managing bounced emails and improving deliverability rates. It is easy to use and has saved us a lot of time by automatically removing invalid email addresses from our list. 

The only difficulty we have had is when there are temporary bounces (such as when an email server is down), but SmartReach support has been quick to help us solve those issues.

Pros & Cons Expand Collapse

Pros and cons of using Woodpecker.co for your email tracking

Pros

  • Automated messages saves time

  • Tracks who opens/clicks emails for engagement statistics 

  • A/B testing different subject lines or email content to optimize campaigns

  • Segmenting contacts for more targeted messages

  • Quick and responsive customer support

Cons

  • Pricing may be too expensive for some

  • May have difficulty A/B testing subject lines or email content

Pricing Expand Collapse

Woodpecker.co pricing

$39.00/month Entry-Level

$49.00/month Professional

$69.00/month Business

$99.00/month Enterprise

The entry-level price for Woodpecker is affordable compared to other tools that offer email tracking features. The starting price is $39 per month, but it increases depending on the number of users and the features you need. There is also a free trial available so you can try out the tool before deciding if it's right for you.

#53: SmartReach.io

4.8
Overview Expand Collapse

SmartReach.io is a software tool that provides users with the ability to track their email campaigns and segment their contacts based on engagement. This is done by providing users with detailed reports of how their contacts are engaging with their emails, and then allowing them to segment those contacts based on their engagement.

What sets SmartReach.io apart from other email tracking tools is its report segmentation feature, which allows users to see how their contacts are engaging with their emails over time, and then target those who are interested in what they have to offer. This is a very useful feature for companies that want to focus their email marketing efforts on those who are most likely to be interested in what they have to offer.

Another unique feature of SmartReach.io is its spam testing feature, which allows users to test their emails before sending them, in order to make sure they will not be flagged as spam by the recipient's email provider. This is a very important feature for companies that want to avoid having their emails marked as spam and sent to the recipient's junk mail folder.

However, one drawback of SmartReach.io is that it does not offer a free trial, so companies will have to pay for the service in order to use it. Another potential drawback is that its customer support is only available during business hours, which may not be convenient for those who are located in different time zones.

Overall, we found SmartReach.io to be a very effective tool for email tracking and report segmentation. Its unique features set it apart from other tools in this space, and its price is very reasonable given the value it provides.

Email marketing is delicate, so handle it with care and precision using SmartReach.io's warm up tools, spam test function, and report segmentation feature.

Conclusion

Compared to alternatives like Mailchimp and Hubspot, SmartReach.io is more expensive. However, it does offer some unique features that set it apart from other tools in this space. In particular, its report segmentation feature is very useful for companies that want to focus their email marketing efforts on those who are most likely to be interested in what they have to offer. 

Additionally, its spam testing feature is also very helpful in ensuring that your emails will not be marked as spam by the recipient's provider.

SmartReach.io ranks #53 on our list because it offers some unique features that are helpful for email tracking and report segmentation. While it is more expensive than some of the other options out there, we believe the price is reasonable given the value it provides.

Top Features Expand Collapse

Warmup Tools

Warm up your leads with SmartReach.io’s scheduling and automation features.

What this is

The Warmup Tools feature allows you to gradually increase the number of emails you send through SmartReach.io so that your email deliverability rate improves over time. This is done by sending a small number of emails at first, and then slowly increasing the number of emails sent each day until you reach your desired volume. You can also use the Warmup Tools to test your email content and make sure it is compliant with SmartReach.io's spam filters.

Besides the gradual increase of emails per day, you can also test your email content with the spam filters. In addition, you can monitor your IP address and make sure it doesn't get blacklisted.

Why this matters

A good email deliverability rate is essential for any company that wants to do email marketing, and the Warmup Tools feature helps you to gradually increase your email deliverability rate over time. This is important because it means that more of your emails will be delivered to the intended recipient, and less of them will be marked as spam.

With the Warmup Tools, you can also test your email content to make sure it is compliant with SmartReach.io's spam filters. This is important because it ensures that your emails will not be marked as spam and sent to the recipient's junk mail folder.

Our experience

We used the Warmup Tools feature to gradually increase our email deliverability rate over time. We found that this was a very effective way to improve our deliverability rate, and we were able to achieve a significantly higher success rate with our email campaigns.

However, we did have some difficulty understanding how to use the IP address monitoring tool at first. However, we were able to solve this problem by contacting customer support and they were able to help us understand how to use the tool.

Spam Tests

Easily test your emails before sending them with SmartReach.io.

What this is

SmartReach.io's spam tests allow you to test your emails before sending them, in order to make sure they will not be flagged as spam by the recipient's email provider. This is done by testing both the technical aspects of your email (such as sender IP address and domain reputation) as well as the content of your email (such as subject line and use of keywords). 

In addition, SmartReach.io will also provide you with a spam score for your email, which is based on how likely it is to be considered spam by the recipient's provider.

Why this matters

A good spam score is important because it can help you avoid having your emails marked as spam and sent to the recipient's junk mail folder. In addition, a high spam score can also result in your email being blocked by the recipient's provider altogether. This is why it is important to test your email before sending it, in order to make sure it will not be considered spam by the recipient's provider.

More importantly, a high spam score can also result in your email being blocked by the recipient's provider altogether. This is why it is important to test your email before sending it, in order to make sure it will not be considered spam by the recipient's provider. 

It is also important to note that a high spam score is not necessarily a bad thing, as long as you are aware of it and take steps to ensure that your email will not be considered spam by the recipient's provider.

Our experience

When we first started using SmartReach.io, we were not familiar with the spam testing feature and how to use it. However, after reading the documentation and watching the video tutorial, we were able to figure out how to use it. 

We also had some difficulty understanding the spam score that was generated for our email, but after contacting customer support, they were able to explain it to us in detail. Overall, we found the spam testing feature to be very helpful in ensuring that our emails would not be considered spam by the recipient's provider.

Report Segmentation

Segment your users, leads, and reports to easily come up with marketing strategies.

What this is

Report Segmentation is a feature that allows you to see how your contacts are engaging with your emails, and then segment them based on their engagement. This is useful for understanding which contacts are interested in your product or service, and then targeting them with more specific emails. In addition, you can also use this feature to understand which contacts are not interested in your product or service, and then exclude them from future email campaigns.

Why this matters

A great email tracking tool will allow you to segment your contacts based on their engagement, so that you can target those who are interested in your product or service, and exclude those who are not. This is important because it allows you to focus your email marketing efforts on those who are most likely to be interested in what you have to offer, and helps you avoid wasting time and money on those who are not.

With Report Segmentation, you can also see how your contacts are engaging with your emails over time, which can be useful for understanding the effectiveness of your email marketing campaigns.

Our experience

We found Report Segmentation to be a very useful feature for understanding our contacts' engagement with our emails. We were able to segment our contacts based on their engagement, and then target those who were interested in our product or service. 

This helped us focus our email marketing efforts on those who were most likely to be interested in what we had to offer, and saved us time and money by excluding those who were not.

One difficulty we had was that we could only see the total number of opens and clicks for each contact, but not the specific dates on which they occurred. However, we were able to solve this problem by exporting the data into a spreadsheet so that we could see the specific dates.

Pros & Cons Expand Collapse

Pros and cons of using SmartReach.io for your email tracking

Pros

  • Excellent deliverability rate

  • Spam testing feature helps avoid emails being marked as spam

  • Report segmentation is very useful for understanding contacts

  • Affordable pricing

Cons

  • Does not offer a free trial period 

  • Customer support is only available during business hours

Pricing Expand Collapse

SmartReach.io pricing

$24/month for 1 email account

$48/month for 3 email accounts

$96/month for 6 email accounts

$144/month for 9 email accounts 

The pricing is expensive compared to other tools that do similar things. However, it is affordable in the market for a tool that does email tracking. They have a free trial, but you have to get a quote for pricing.

#54: Salesboom

4.5
Overview Expand Collapse

Salesboom is a software tool that allows you to track whether or not your emails are being opened, and if they are, how many times they're being clicked. You can also see what time the email was opened, as well as what time it was clicked. In addition, you can see the IP address of the person who opened or clicked the email.

This feature is important because it allows you to track engagement with your emails. If you see that your emails are being opened but not clicked, that means that people are interested in what you're saying but may not be taking action on it. 

This could be due to a number of factors, such as unclear CTAs or uninteresting content. On the other hand, if you see that your emails are being both opened and clicked, that's a good sign that people are engaged with your content and taking action on it.

In addition to tracking whether or not an email was opened, Salesboom also tracks the location of where the email was opened. This can be helpful in understanding not only who is reading your emails, but also when and how they are reading them. For example, if you notice that a particular contact always opens your emails on their phone late at night, you may want to adjust your send time or content accordingly.

The downfall to using Salesboom is that it's a web-based system, so you need an internet connection to access it. Additionally, the interface can be difficult to navigate for some users. Another thing to keep in mind is that Salesboom only supports a few languages.

Add some oomph to your marketing efforts with Salesboom's detailed and varied email tracking options and list unsubscribe function.

Conclusion

Compared to alternatives like Yesware and Hubspot Sales, Salesboom is more affordable. Additionally, Salesboom offers unique features like location tracking and the ability to see whether an email was opened in a web browser or through a mobile app.

Salesboom ranks #54 on our list because it's a software tool that allows you to track whether or not your emails are being opened, and if they are, how many times they're being clicked. You can also see what time the email was opened, as well as what time it was clicked. In addition, you can see the IP address of the person who opened or clicked the email.

Top Features Expand Collapse

Open and Click Tracking

What this is

This feature allows you to track whether or not your emails are being opened, and if they are, how many times they're being clicked. You can also see what time the email was opened, as well as what time it was clicked. In addition, you can see the IP address of the person who opened or clicked the email.

Why this matters

This feature is important because it allows you to track engagement with your emails. If you see that your emails are being opened but not clicked, that means that people are interested in what you're saying but may not be taking action on it. 

This could be due to a number of factors, such as unclear CTAs or uninteresting content. On the other hand, if you see that your emails are being both opened and clicked, that's a good sign that people are engaged with your content and taking action on it.

Our experience

We've found this feature to be very useful for tracking engagement with our emails. We've also found it helpful to be able to see what time our emails were opened and clicked, as well as the IP address of the person who did so. 

One difficulty we had was trying to figure out how to view more than one email at a time, but we eventually figured it out by clicking on the view all button at the top of the page.

List-Unsubscribe

What this is

The List-Unsubscribe feature allows you to see who has unsubscribed from your email list, so that you can remove them from your contact lists. This feature is useful for companies that want to do email tracking, because it allows you to keep track of who is no longer interested in receiving your emails. This works by adding a special header to your emails that includes an unsubscribe link. When someone clicks on the link, they are added to the List-Unsubscribe list.

In addition to tracking who unsubscribes from your email list, the List-Unsubscribe feature also allows you to see how many people have clicked on the unsubscribe link. This information is useful for companies that want to do email tracking, because it allows you to track how many people are no longer interested in receiving your emails.

Why this matters

A good email tracking system should allow you to see who has unsubscribed from your email list, so that you can remove them from your contact lists. This is important because it allows you to keep track of who is no longer interested in receiving your emails. 

In addition, a good email tracking system should also allow you to see how many people have clicked on the unsubscribe link. This information is useful for companies that want to do email tracking, because it allows you to track how many people are no longer interested in receiving your emails.

Our experience

List-Unsubscribe is a useful feature for companies that want to do email tracking. However, we did find that this feature was not always accurate, and sometimes showed people as having unsubscribed when they had not. 

We also found that the List-Unsubscribe feature sometimes did not show all of the people who had unsubscribed from our email list. However, we were able to solve these problems by manually checking our email list to see who had unsubscribed.

Location Tracking

What this is

Salesboom's Email Location Tracking lets you see not only where in the world your email was opened, but also what type of device (computer, phone, or tablet) was used to open it. This can be helpful in understanding not only who is reading your emails, but also when and how they are reading them. For example, if you notice that a particular contact always opens your emails on their phone late at night, you may want to adjust your send time or content accordingly.

In addition to location tracking, Salesboom also tracks whether an email was opened in a web browser or through a mobile app. This can be helpful in understanding how your contacts are reading their emails (for example, if they are using a work email account that requires them to open emails in a browser). More importantly, it can help you understand which contacts are reading your emails on the go and which are sitting at a desk.

Why this matters

By knowing not only where your email was opened, but also what type of device and software were used to open it, you can better understand how your contacts are reading their emails. This information can be helpful in tailoring both the send time and content of your emails to ensure that they are being read by the right people at the right time. 

Additionally, this information can be helpful in understanding which contacts are more likely to read your emails on the go and which are more likely to read them at a desk.

Besides location tracking, Salesboom also tracks whether an email was opened in a web browser or through a mobile app. The best way to see the difference between these two types of opens is by looking at the Opens column in your Salesboom Email Tracking report. If an email was opened in a web browser, you will see an icon next to the open that looks like a computer screen. If an email was opened in a mobile app, you will see an icon that looks like a smartphone.

Our experience

We've found that Salesboom's Email Location Tracking is accurate and easy to use. We love being able to see not only where in the world our email was opened, but also what type of device (computer, phone, or tablet) was used to open it. This information has been helpful in understanding not only who is reading our emails, but also when and how they are reading them.

One difficulty we had was figuring out how to track whether an email was opened in a web browser or through a mobile app. However, we were able to find this information by looking at the Opens column in our Salesboom Email Tracking report. 

If an email was opened in a web browser, there will be an icon next to the open that looks like a computer screen. If an email was opened in a mobile app, there will be an icon that looks like a smartphone.

Pros & Cons Expand Collapse

Pros and cons of using Salesboom for your email tracking

Pros

  • Open and click tracking

  • List-Unsubscribe feature

  • Location Tracking

  • Web browser or mobile app compatibility

  • Tracks who, when, where, and how

Cons

  • Web-based system

  • Interface can be difficult to navigate

  • Only supports a few languages

Pricing Expand Collapse

Salesboom pricing

$14.70/user/month

The pricing for Salesboom is affordable in the market for a tool that does email tracking. They have a free trial, and you do not have to get a quote for pricing.

#55: Uptics

4.3
Overview Expand Collapse

Uptics is a software tool that helps with email tracking. It has many features that make it unique to other tools, such as the ability to customize messages and add personalization tokens so they sound more like they are coming from a real person. Additionally, Uptics's Email Warming feature can help you improve your deliverability rate by getting through spam filters. 

Outreach automation also allows you to automate your email outreach process by sending emails to your leads on a schedule that you set up, and then track the results of those emails.

The downfalls of Uptics are that it can be a bit overwhelming since there are so many options, and the website is still a bit buggy. Additionally, while the customer support is amazing, it would be helpful if there was better step-by-step onboarding to help those who are not as tech-savvy get started.

Uptics's pricing is subscription-based and starts at $49/month for the Basic Plan, which includes 1 user and 5,000 contacts. The Professional Plan is $99/month and includes 3 users and 10,000 contacts. The Enterprise Plan is $199/month and includes 5 users and 25,000 contacts.

Make email marketing easier for you and more engaging to leads with Uptics' outreach automation, email warming, and spintext function.

Conclusion

Compared to alternatives like YesWare and ToutApp, Uptics is more affordable. YesWare's pricing starts at $25/user/month, while ToutApp's pricing starts at $59/user/month. Additionally, Uptics offers a free trial for those who want to try out the tool before committing to a paid plan.

Uptics ranks #55 on our list because it is an affordably priced software tool that helps with email tracking. It has many features that make it unique to other tools, such as the ability to customize messages and add personalization tokens so they sound more like they are coming from a real person. 

Top Features Expand Collapse

Email Warming

Increase your conversions with Uptics.

What this is

Uptics's Email Warming feature is designed to help you get through spam filters and improve your deliverability. It does this by sending a series of emails to your leads, gradually increasing the frequency over time so that it looks like you are a real person who is interested in them. Additionally, the feature allows you to customize your messages and add personalization tokens so that your emails sound more like they are coming from a real person.

Why this matters

A good deliverability rate is essential for any company that wants to do email marketing, and Uptics's Email Warming feature can help you improve your deliverability rate by getting through spam filters. Additionally, the ability to customize your messages and add personalization tokens makes your emails sound more like they are coming from a real person, which can help improve your open rates.

Our experience

We found that Uptics's Email Warming feature was very easy to use and helped us improve our deliverability rate. We also found that the ability to customize our messages and add personalization tokens made our emails sound more like they were coming from a real person, which helped improve our open rates. 

However, we did find that the feature was a bit buggy and sometimes deleted our steps when we were trying to set up an email sequence. Overall, though, we found that Uptics's Email Warming feature was a helpful tool for improving our deliverability rate.

Outreach Automation

Outreach with ease using Uptics’ stunningly visual automation feature.

What this is

Uptics's outreach automation feature allows you to automate your email outreach process by sending emails to your leads on a schedule that you set up and then tracking the results of those emails. You can also use this feature to create drip campaigns – a series of automated emails that are sent out over time to a lead, in order to nurture them until they are ready to buy from you. 

More specifically, with Uptics, you can automate the finding and adding new leads to your outreach list, the sending of initial contact emails, follow-up emails, and even setting up meeting times. You can also automate tasks such as sending thank-you notes and scheduling reminders.

Why this matters

The ability to automate your email outreach process is important because it allows you to scale your outbound sales efforts without having to hire more staff. It also frees up your time so that you can focus on other aspects of your business. Additionally, by tracking the results of your automated emails, you can fine-tune your campaigns and ensure that they are effective.

More importantly, outreach automation allows you to nurture your leads until they are ready to buy from you. By sending a series of automated emails over time, you can build relationships with leads and keep them engaged until they are ready to make a purchase. You can also use this feature to upsell and cross-sell to your existing customers.

Our experience

We have used Uptics's outreach automation feature to automate our email outreach process, and it has been very effective. We have found that the ability to track the results of our automated emails has been particularly helpful in fine-tuning our campaigns. 

Additionally, we have used this feature to create drip campaigns for our leads, which has been very effective in nurturing them until they are ready to buy from us. However, we have found that the interface for creating and managing drip campaigns can be a bit confusing, and it took us some time to figure out how to use it effectively.

SpinText

Never suffer writer’s block again with Uptics!

What this is

Uptics's SpinText feature allows you to create spintax for your email content. This means that you can create a single piece of email content, but with multiple different versions of it. For example, you could create an email about a new product launch, but have one version that talks about the features of the product, and another version that talks about how the product can benefit the reader. This allows you to send out more targeted emails, without having to write multiple pieces of original content.

Why this matters

The ability to send out targeted emails is important because it increases the chances that your email will be opened and read by the recipient. If you're sending out generic emails with information that is not relevant to the recipient, there is a much higher chance that your email will be ignored or deleted. 

However, if you're able to send out an email with information that is specifically tailored to the recipient's interests, then there is a much higher chance they will actually read and respond to your email .  Additionally , Uptics' spintax feature makes it easy to create these targeted emails without having to write multiple versions of original content . 

Our experience

We used Uptics's SpinText feature to create targeted emails for our product launch. We were able to create an email that talked about the features of our product, and another version that talked about how our product could benefit the reader. 

This allowed us to send out more targeted emails and increase the chances that our email would be opened and read by the recipient. However, we did have some difficulty actually creating the spintax for our email content. We solved this problem by watching Uptics's training videos on how to use SpinText.

Pros & Cons Expand Collapse

Pros and cons of using Uptics for your email tracking

Pros

  • Email warming tool helps get through spam filters

  • Customizable messages & personalization tokens

  • Outreach automation feature allows you to automate

  • SpinText feature allows you to create targeted emails

Cons

  • Interface can be overwhelming

  • Website is still a bit buggy 

  • It would be helpful if there was better step-by-step onboarding

Pricing Expand Collapse

Uptics pricing

$10/month for the first 1,000 contacts

$20/month for the next 2,500 contacts

$30/month for the next 5,000 contacts

$40/month for every additional 5,000 contacts (or portion thereof) over 10,000

Overall, Uptics is affordably priced compared to similar email tracking tools on the market. They also offer a free trial for those who want to try out the tool before committing to a paid plan.

#56: Salesforce Account Engagement

3.9
Overview Expand Collapse

Salesforce Account Engagement (formerly Pardot) is a software tool that helps you track email engagement and conversions. It includes features like lead scoring, dynamic content, and engagement history. 

These features help you understand what's working with your email campaigns so that you can make necessary adjustments. Additionally, the Send Test feature allows you to send a test email to yourself before an email is scheduled to go out, which is helpful in ensuring that everything looks the way you want it too and that there are no delivery issues.

However, one potential downside of Salesforce Account Engagement is that it can be time-consuming to track all of the information. Additionally, if you have it connected to a different platform (GMail, Calendly, etc.), there may be some issues with translating over information. 

Access valuable engagement history, lead scoring, and dynamic content features with Salesforce Account Engagement.

Conclusion

Compared to alternatives like HubSpot and Marketo, which both have similar features, Salesforce Account Engagement is more expensive. However, it includes some features that the others do not, such as dynamic content and engagement history. Additionally, its lead scoring feature is more robust than what HubSpot offers. 

Salesforce Account Engagement ranks #56 on our list because it has a lot of powerful features that justify its higher price tag. While it may be time-consuming to track all of the information this tool provides, the visibility into every touch point a lead has with your brand can help you fine-tune your marketing efforts. 

Top Features Expand Collapse

Lead Scoring

Learn to prioritize your leads with Salesforce’s lead scoring feature.

What this is

Lead Scoring is a feature that allows you to rate leads based on their interactions with your brand. This helps you prioritize sales and marketing outreach, as well as understand which leads are more likely to convert. This works by assigning a numerical score to each lead, based on criteria that you define. The higher the score, the more likely the lead is to convert.

In addition to lead scoring, you can also use Salesforce Account Engagement to track the health of your leads. Lead health is a measure of how engaged a lead is with your brand. This helps you prioritize follow-up and outreach efforts. Lead Scoring and Lead Health are two separate but related features in Salesforce Account Engagement.

Why this matters

A lead is not always ready to buy when they first interact with your brand. Lead scoring helps you prioritize leads, so you can focus your sales and marketing efforts on the leads that are most likely to convert. 

Additionally, lead health helps you understand how engaged a lead is with your brand. This information can be used to prioritize follow-up efforts and ensure that leads are not falling through the cracks.

More generally, Salesforce Account Engagement's tracking and reporting features are incredibly powerful. This tool gives you visibility into every touch point a lead has with your brand. This information can be used to fine-tune your marketing efforts and make sure that no leads are slipping through the cracks. Additionally, the ability to score and rate leads makes it easy to prioritize your outreach efforts.

Our experience

We have used Salesforce Account Engagement's lead scoring feature extensively. We find that it is an effective way to prioritize sales and marketing outreach. Additionally, we've found that lead health is a helpful metric for understanding how engaged a lead is with our brand. 

However, we have found that tracking all of this information can be time-consuming. To solve this problem, we've created a system where only leads with high scores are sent to our sales team. This has helped us focus our efforts on the most promising leads while still maintaining visibility into all of our interactions with potential customers.

Engagement History

See how leads react to your content with Salesforce.

What this is

Salesforce Engagement History is a feature that allows you to view the interactions (opens, clicks, bounces, unsubscribes) between a lead or contact and your Pardot-created emails. You can also see when an email was scheduled to send as well as if there were any delivery issues. This information helps you understand what's working with your email campaigns so that you can make necessary adjustments.

In addition, Engagement History also includes a Send Test feature. This allows you to send a test email to yourself (or up to 5 other recipients) before an email is scheduled to go out. This is helpful in ensuring that your email looks the way you want it too and that there are no delivery issues.

Why this matters

This feature is important because it helps you understand how your leads and contacts are interacting with your emails. If you see that people are not opening or clicking on your emails, then you know that you need to make some changes. 

The Send Test feature is also important because it allows you to catch any potential problems with an email before it gets sent out to a larger group of people.

More generally, this feature is important because it helps you track your progress over time. By being able to see how many people have opened and clicked on your emails, you can gauge whether or not your campaigns are successful.

Our experience

We've used Salesforce Engagement History to track the performance of our email campaigns. This has been helpful in understanding what's working and what isn't. For example, we recently noticed that our open rates were low for a particular campaign. After looking at the Engagement History, we saw that the problem was with the subject line. 

We were able to quickly fix the issue and improve our open rates for future campaigns. The Send Test feature has also been helpful in ensuring that our emails look the way we want them too and that there are no delivery issues.

Dynamic Content

Create better content and increase lead interaction with Salesforce.

What this is

Dynamic content is a tool that allows you to customize your emails so that each recipient sees different content based on conditions that you set. For example, you could create an email with dynamic content that shows different images to men and women, or offers different deals to customers in different locations.

This is done by creating snippets of content that are each assigned to a certain condition. When someone meets that condition, they will see the corresponding snippet of content in your email.

Why this matters

Dynamic content is important because it allows you to personalize your emails for each recipient, which can lead to higher engagement rates and more conversions. More personalized emails generally perform better than generic emails, so this is a great way to improve your email marketing campaigns.

Moreover, dynamic content is especially important for B2B companies, who often have complex sales cycles and need to segment their audiences in order to effectively market to them.

Our experience

We used dynamic content in an email campaign that we sent to our list of customers. We wanted to offer different deals based on the products they had purchased from us in the past, so we created three different snippets of content with different offers. 

We then assigned each snippet to a certain product, so that anyone who had purchased that product would see the corresponding offer in the email. This was a great way to personalize our emails and make sure that each customer saw an offer relevant to them. 

The only difficulty we ran into was making sure that all of our conditions were properly set up before sending out the campaign, but fortunately, Salesforce has excellent documentation on how to do this.

Pros & Cons Expand Collapse

Pros and cons of using Salesforce Account Engagement for your email tracking

Pros

  • Helps you prioritize sales and marketing outreach

  • Gives you visibility into every touch point a lead has with your brand

  • Scores and rates lead to make it easy to prioritize outreach efforts

  • Allows you to view the interactions between a lead or contact

Cons

  • Can be time-consuming to track all of the information

  • If you have it connected to a different platform, there may be some issues with translating

Pricing Expand Collapse

Salesforce Account Engagement pricing

$1,250 per month

The price is expensive compared to other email tracking tools in the market. However, Salesforce Account Engagement has a lot of robust features that justify the cost. They also have a free trial so you can test out the tool before committing to it.

#57: MassMailer

4.2
Overview Expand Collapse

MassMailer is a software tool that allows you to send mass email campaigns and track the performance of those emails. It's unique in comparison to other tools because it offers segmenting, email scheduling, and Salesforce integration. 

These features are important because they allow you to control when your emails are sent out, space out your emails so they're not all received on the same day, and use Salesforce data to personalize your emails.

The best part about MassMailer is the price. It's very affordable compared to other tools, and it offers a free trial so you can try it before you commit to anything. 

The downside is that it doesn't have all of the bells and whistles of some of the more expensive options, but it does offer everything we need for our email tracking. The worst part is that the interface can be a bit confusing and difficult to navigate.

Overall, we've been happy with MassMailer. It's affordable, it integrates with Salesforce, and it allows us to segment our contacts so we can send targeted emails. The interface could be better, but overall it's a great tool for email tracking.

Easily segment, schedule, and integrate MassMailer to improve your email marketing campaigns.

Conclusion

Compared to alternatives like HubSpot and Pardot, MassMailer is more expensive. However, it offers a lot of features that justify the cost. For example, MassMailer integrates with Salesforce, which makes it very easy to use for sales teams who are already using Salesforce. Additionally, MassMailer offers a free trial so you can try out the tool before committing to it.

MassMailer ranks #57 on our list because its integration with Salesforce makes it very easy to use for sales teams who are already using Salesforce. Additionally, MassMailer's affordable price and free trial make it a great option for those looking for an email tracking tool.

Top Features Expand Collapse

Segmenting

What this is

Segmenting is the ability to create groups of contacts based on criteria that you specify, so that you can send targeted emails to those groups. For example, you could create a segment for all of your contacts who live in California and another segment for all of your contacts who have bought from you in the past 6 months. Additionally, you can create segments based on criteria that are specific to your industry.

To create a segment, go to the Segments tab and click Create Segment. Then, choose the criteria that you want to use for your segment. For example, if you want to target all of your contacts who live in California, you would select State/Province from the drop-down menu and then type in California. You can also add more criteria by clicking Add Rule. Once you have added all of the criteria for your segment, click  Save & Close.

Why this matters

The ability to segment your contacts is important because it allows you to send targeted emails that are relevant to each group of people. This is much more effective than sending one email to everyone on your list because not everyone is interested in the same thing. Additionally, it helps ensure that people do not unsubscribe from your emails because they are only getting information that they care about.

More than this, it allows you the ability to test subject lines, content, and calls to action on a smaller group of people before sending your email to everyone. This helps ensure that your email is as effective as possible before you send it to your entire list.

Our experience

We have found segmenting to be very useful in our work. One difficulty that we have had is trying to segment our contacts by job title. This is because job titles can be very different from one company to another. 

For example, someone might have the job title Account Manager at one company and the job title Salesperson at another company. To solve this problem, we created a custom field for job titles and then populated it with the information from each contact's LinkedIn profile.

Email Scheduling

Conveniently schedule emails using MassMailer.

What this is

Email Scheduling is a feature that allows you to schedule when you want an email to be sent out. You can choose the date and time, as well as how often you want the email to be sent out (e.g., daily, weekly, monthly). This is useful if you want to send out an email campaign but don't want to do it all at once. It also allows you to space out your emails so they're not all received on the same day.

In addition, you can also use Email Scheduling to send out emails at different times to different groups of people. For example, if you have a list of 100 contacts and you want to send them all an email, but you only want 10 people to receive the email on Monday, 20 people to receive it on Tuesday, and so on, you can use Email Scheduling to schedule when each group of 10 or 20 people will receive the email.

Why this matters

Email Scheduling is important because it allows you to control when your emails are sent out. This is useful for two reasons first, it allows you to space out your emails so they're not all received on the same day (which can be overwhelming for recipients); and second, it allows you to stagger your emails so that different groups of people receive them at different times (which can be helpful if you're trying to reach a large number of people).

More specifically, Email Scheduling can be helpful if you're trying to reach a large number of people with your emails because it allows you to send out a certain number of emails per day (rather than all at once). This can be useful if you want to avoid being marked as spam. 

It can also be helpful if you want to make sure that your emails are received by people who are actually interested in receiving them (rather than being sent to a large number of people all at once, which can result in many of your emails being ignored or deleted).

Our experience

We've used Email Scheduling to send out a number of email campaigns. It's been helpful in allowing us to space out our emails so they're not all received on the same day. It's also been helpful in staggering our emails so that different groups of people receive them at different times (which has helped ensure that our emails are actually being read and responded to).

One difficulty we've had is remembering to schedule our emails in advance. This is especially difficult if we're sending out a large number of emails (e.g., 100 or more). To solve this problem, we created a spreadsheet where we track all of the details for our email campaigns (including when each campaign should be sent out). This has helped us stay organized and ensures that we don't forget to schedule any of our emails.

Salesforce Integration

Integrate with Salesforce and push past limits with MassMailer.

What this is

Salesforce Integration is the process of connecting your MassMailer account to your Salesforce account. This allows you to import your contacts from Salesforce into MassMailer, and also track email events (opens, clicks, etc.) within Salesforce. In addition, you can use Salesforce data to personalize your emails in MassMailer.

Why this matters

The integration between MassMailer and Salesforce is crucial for two reasons. First, it allows you to import your contacts from Salesforce into MassMailer, which is necessary in order to send mass email campaigns. 

Second, the integration allows you to track email events (opens, clicks, etc.) within Salesforce. This is important because it allows you to see how your recipients are interacting with your emails, and also troubleshoot any issues that may arise.

More importantly, the integration between MassMailer and Salesforce allows you to use Salesforce data to personalize your emails in MassMailer. This is a powerful feature that can be used to increase engagement with your recipients.

Our experience

We have found the integration between MassMailer and Salesforce to be crucial for our work. We use Salesforce data to personalize our emails in MassMailer, and this has been a great way to increase engagement with our recipients. The only difficulty we have had is troubleshooting any issues that may arise, but the support team has been very helpful in resolving these issues.

Pros & Cons Expand Collapse

Pros and cons of using MassMailer for your email tracking

Pros

  • Very affordable compared to other tools

  • Offers a free trial

  • Integrates with Salesforce

  • Allows you to segment your contacts

  • Email Scheduling is a great way to space out emails

Cons

  • The interface can be confusing and difficult to navigate

  • Doesn't have all of the bells and whistles of some of the more expensive options

Pricing Expand Collapse

MassMailer pricing

$37.00/month

This price is considered expensive when compared to other email tracking tools on the market. However, MassMailer offers a lot of features that justify the cost. For example, MassMailer integrates with Salesforce, which makes it very easy to use for sales teams who are already using Salesforce. Additionally, MassMailer offers a free trial so you can try out the tool before committing to it.

#58: Cerkl Broadcast

4.7
Overview Expand Collapse

Cerkl Broadcast is a software tool that we used for our email tracking. It's unique in its features, including automated content selection, smart send time, and metrics. These features are designed to save you time by automatically selecting content for your newsletters and sending your emails at the best possible time for each individual recipient. 

Additionally, being able to track when each recipient opens your email allows you to gauge the effectiveness of your content and make necessary adjustments.

The downfalls of this tool are that occasionally the algorithms do not select the most relevant content for our users and that it can be difficult to track specific recipients due to inconsistencies in how different email providers handle opened emails. 

Overall, we found Cerkl Broadcast to be a valuable tool for tracking employee engagement with our email blasts and improving open rates and click-through rates.

Enjoy automated content selection, smart send time optimizations, and detailed metrics on your emails with Cerkl Broadcast.

Conclusion

Compared to alternatives like Propeller CRM, Cerkl Broadcast is more expensive. However, it does offer a lot of features that other email tracking tools do not have. It also has a free trial so you can try it before you buy it.

Cerkl Broadcast ranks #58 on our list because it offers more features than most email tracking tools, including automated content selection and smart send time. Additionally, its free trial makes it a good option for those who want to try the tool before they commit to buying it.

Top Features Expand Collapse

Metrics

See everything you need to know about your emails with Cerkl.

What this is

The metrics feature in Cerkl Broadcast allows you to see detailed information about how your employees are interacting with the tool. This includes data on what kinds of emails they are opening, clicking, and forwarding, as well as how often they are doing each of those things. 

Besides providing valuable insights into how employees are using the tool, this data can also be used to improve the content of your emails and make sure that they are being seen by the people who need to see them.

Why this matters

This feature is important because it allows you to track employee engagement with your email blasts. This data can then be used to improve the content of your emails and make sure that they are reaching the people who need to see them. 

Additionally, this data can help you troubleshoot any problems that employees may be having with the tool. More importantly, this feature can help you identify which employees are not engaging with the tool and take steps to address that.

Our experience

We have found the metrics feature to be very helpful in tracking employee engagement with our email blasts. This data has allowed us to improve the content of our emails and make sure that they are reaching the people who need to see them. Additionally, this data has helped us troubleshoot any problems that employees may be having with the tool.

One difficulty we had was that some of the data was presented in a way that made it difficult to understand. However, we were able to solve this problem by working with Cerkl's customer support team, who were extremely helpful.

Automated Content Selection

Conveniently boost your email marketing efforts with Cerkl’s automated content selection.

What this is

Automated content selection is a feature that allows Cerkl Broadcast to automatically select content for your newsletters based on user data. This includes things like what users have read in the past, what topics they are interested in, and so on. This works by using algorithms to analyze user data and then selecting content that is most likely to be of interest to them.

Why this matters

This feature is important because it allows Cerkl Broadcast to save you time by automatically selecting content for your newsletters. This means that you do not have to manually select content, which can be time-consuming. Additionally, this feature ensures that users only receive content that is relevant to them, which makes the newsletter more valuable for them.

More than this, automated content selection can also help to improve open rates and click-through rates, as users are more likely to engage with content that is relevant to them. This can ultimately lead to more sales and conversions for your company.

Our experience

We have found automated content selection to be a valuable feature, as it has saved us time in selecting content for our newsletters. Additionally, we have found that it generally leads to higher open rates and click-through rates, as users are more likely to engage with relevant content. 

However, one difficulty we have encountered is that sometimes the algorithms do not select the most relevant content for our users. For example, if a user has only read articles about dogs in the past, but is now interested in cats, the algorithm may still continue to select dog-related articles for them. To solve this problem, we manually override the algorithm's selections when necessary to ensure that our users are receiving the most relevant content.

Smart Send Time

Ensure your emails are sent at the best time with Cerkl.

What this is

Smart Send Time is an email tracking feature that uses machine learning to send your emails at the best time for each recipient, based on when they usually open their emails. The feature is designed to increase the likelihood that recipients will read and engage with your email content. It also allows you to track when each recipient opens your email, so you can gauge the effectiveness of your content and adjust your sending strategy accordingly.

Why this matters

A good email send time is crucial for getting your message seen and read by your intended audience. With Smart Send Time, you can be sure that your emails are being sent at the best possible time for each individual recipient, increasing the chances that they will actually see and engage with your content. Additionally, being able to track when each recipient opens your email allows you to gauge the effectiveness of your content and make necessary adjustments to improve results.

Our experience

We have found Smart Send Time to be a valuable tool for ensuring that our emails are being seen by our intended audience. We have also found it helpful for tracking the engagement of our recipients with our email content. 

However, we have occasionally run into difficulty when trying to track specific recipients due to inconsistencies in how different email providers handle opened emails. In these cases, we have had to rely on other methods of tracking ( such as link clicks) to get an accurate picture of engagement.

Pros & Cons Expand Collapse

Pros and cons of using Cerkl Broadcast for your email tracking

Pros

  • Automated content selection saves time

  • Smart Send Time ensures emails are seen by recipients

  • Metrics allow you to track employee engagement

  • Automated content selection leads to higher open rates and click-through rates

  • Smart Send Time allows you to gauge the effectiveness of your content

Cons

  • Algorithms do not always select the most relevant content for users

  • Inconsistencies in how email providers handle opened emails can make it difficult to track specific recipients

  • Content selection may not be as accurate for less popular topics

Pricing Expand Collapse

Propeller CRM pricing

$35/user/month

The price for Propeller CRM is expensive when compared to other email tracking tools on the market. However, it does offer a lot of features that other email tracking tools do not have. It also has a free trial so you can try it before you buy it.

#59: Firstsales.io

4.7
Overview Expand Collapse

Firstsales.io is a software tool that allows you to track your emails and see when they are opened, how many times they are opened, what links are clicked, etc. It also includes features like human touch (allowing you to send emails that look like they were written by a human), auto email rotation (so each email appears to come from a different person on your team), and auto custom domain rotation (to increase deliverability rates). In addition, Firstsales.io has a deep analytics feature that lets you see detailed information about each campaign and even the teams working on it.

The best thing about Firstsales.io is that it's very easy to use and you don't need any technical knowledge to get started. It's also an effective tool – we've seen an increase in the number of emails that are being delivered to inboxes since we started using it. And, it's a popular tool - many companies are using Firstsales.io to track their emails.

One downside of Firstsales.io is that it doesn't have as much support as some other tools out there (although they do have a help center where you can find answers to common questions). In addition, the pricing for Firstsales.io is on the higher end compared to other email tracking tools (although they do offer a free trial so you can try before you buy).

Automate your email and domain rotation processes and add much-needed human touch to your emails with Firstsales.io.

Conclusion

Compared to alternatives like Mailtrack and Yesware, Firstsales.io is more expensive. However, it includes features like human touch, auto email rotation, and auto custom domain rotation. In addition, Firstsales.io has a deep analytics feature that lets you see detailed information about each campaign and even the teams working on it.

Firstsales.io ranks #60 on our list because of its affordable monthly price and its robust set of features that can help increase deliverability rates and create more personalized connections with recipients.

Top Features Expand Collapse

Human Touch

Enjoy pre-made templates written with a human touch through Firstsales.

What this is

Firstsales.io's Human Touch feature allows users to send emails that look like they were written by a human, rather than an automated system. This is done by using a combination of pre-written templates and customizing them to fit the recipient, as well as by adding personal touches like handwritten signatures. It also includes a Send Time Optimization feature that ensures that your emails are sent at the best time for the recipient to see them.

Why this matters

The Human Touch feature is important because it helps to avoid the spam filter and increase the chances that your email will be seen by the recipient. It also allows you to personalize your message so that it stands out from other automated messages. In addition, the Send Time Optimization feature helps to ensure that your message is seen by the recipient at a time when they are most likely to be able to read and respond to it.

Our experience

We used the Human Touch feature for our work by first selecting a template that we thought would be appropriate for the recipient. We then customized the template to fit the specific person we were emailing, and added a handwritten signature. 

We also used the Send Time Optimization feature to send our emails at times when we knew the recipient would be most likely to see them. One difficulty we had was finding templates that were suitable for our needs, but we eventually found ones that worked well.

Auto Email Rotation

Automatically rotate between senders to increase your authenticity and reduce being marked as spam using Firstsales.

What this is

With Firstsales.io's Auto Email Rotation feature, you can automatically rotate the sender of your emails, so that each email appears to come from a different person on your team. This helps increase the chances that your emails will be opened and read, since recipients will not be able to tell that they are receiving mass-produced messages. More importantly, it helps create a more personal connection with each recipient.

Why this matters

The ability to automatically rotate the sender of your emails is important because it allows you to create a more personal connection with each recipient. When recipients see that they are receiving mass-produced messages, they are less likely to open and read them. 

However, when they see that each email appears to come from a different person on your team, they are more likely to feel as though you are taking the time to connect with them individually. This can help increase the chances that your emails will be opened and read, which can ultimately lead to increased sales and revenue for your company.

In addition, Firstsales.io's Auto Email Rotation feature is also important because it helps you avoid the spam folder. When you send mass emails with the same sender information, your messages are more likely to be flagged as spam by email providers. 

However, when you use the Auto Email Rotation feature, each email appears to come from a different person on your team, which can help reduce the chances of your messages being marked as spam.

Our experience

We have found Firstsales.io's Auto Email Rotation feature to be extremely helpful in our work. We have used it to automatically rotate the sender of our emails so that each message appears to come from a different person on our team. This has helped us create a more personal connection with each recipient and increase the chances that our emails will be opened and read. 

The downside is that it can be difficult to keep track of which email goes to which recipient when you are using the Auto Email Rotation feature. However, Firstsales.io has a Contact Segmentation feature that allows you to segment your contacts into different groups, so that you can easily keep track of who receives which emails.

Auto Custom Domain Rotation

Alternate sending emails between domains and more with Firstsales.

What this is

The Auto Custom Domain Rotation feature allows you to automatically rotate the domain name that your emails are sent from, in order to increase deliverability rates. This is done by setting up multiple custom domains (e.g., @example1.com, @example2.com) and having Firstsales randomly choose which domain to send each email from. 

You can also specify how often the rotation should happen (e.g., every 5th email, every 10th email). In addition, Firstsales will automatically generate DKIM records for each custom domain and rotate them as well. 

Why this matters

The ability to automatically rotate domain names is important for two reasons. First, it allows you to avoid having your emails flagged as spam by email providers (e.g., Gmail, Yahoo, etc.). Second, it helps to increase deliverability rates by making it more likely that your emails will be delivered to the inbox instead of the junk folder. 

More generally, the Auto Custom Domain Rotation feature is important because it allows you to send more emails (i.e., increase your email volume) without having to worry about them being flagged as spam or not delivered. 

Our experience

We have found the Auto Custom Domain Rotation feature to be very helpful in increasing our deliverability rates. We were previously using a single custom domain (@example.com) for all of our outgoing emails, and we were finding that a significant percentage of our emails were going into recipients' junk folders. 

However, since we've started using Firstsales' Auto Custom Domain Rotation feature, we've seen a dramatic decrease in the number of emails that are being sent to junk folders. In addition, we've also seen an increase in the overall response rate from our recipients (although this could also be due to other factors such as improved email content). 

One difficulty that we had when setting up the Auto Custom Domain Rotation feature was generating DKIM records for each custom domain. This is because DKIM records must be generated manually, and there is no way to automate this process within Firstsales (or any other tool that we are aware of). 

As a result, we had to generate DKIM records for each custom domain manually, which took some time and effort. However, once they were generated and set up properly, we were able to start using the Auto Custom Domain Rotation feature without any further issues.

Pros & Cons Expand Collapse

Pros and cons of using Firstsales.io for your email tracking

Pros

  • Easy to use

  • Generates more leads

  • Acquires new customers 

  • Grows revenue faster 

Cons

  • On the higher end compared to other email tracking tools 

  • Doesn't have as much support

Pricing Expand Collapse

Firstsales.io pricing

$30.00/month

Firstsales.io is priced affordably for a tool that does email tracking. They have a free trial, so you can try it out before deciding whether to commit to the monthly price. You do not have to get a quote for pricing; the monthly price is listed on their website.

Email Tracking Software Features Ranked from Most to Least Essential

Email tracking software is a powerful tool that can help you boost your email marketing efforts. By tracking key metrics, such as open rate and click-through rate, you can gain valuable insights into what works and what doesn't with your audience. So, we compiled a list of the most desirable features to look for below. These tools offer a variety of features to meet the needs of your organization. 

Here are some key features to look for, ranked by importance.

Reporting/Analytics

Overview Expand Collapse

Reporting/Analytics features for email tracking software tools can be very useful for a number of reasons. First, they can help you track your own performance over time and see how well you are doing with your email marketing campaign. Second, they can help you understand your customers better so that you can target them more effectively in the future. Finally, they can also help you troubleshoot any problems that may arise with your email campaigns.

There are a few different ways to use Reporting/Analytics features for your email tracking software tool. One way is to simply look at the reports on a regular basis and make note of any changes or trends that you see. Another way is to set up some sort of alert system so that you are notified immediately whenever there is a change in one of the reportable metrics. 

And finally, some people like to export their reports into another format (such as Excel) so that they can further analyze the data outside of the email tracking software tool itself.

There are both pros and cons to using Reporting/Analytics features for your email tracking software tool. On the positive side, these features can give you valuable insights into your campaign's performance and allow you to quickly identify any areas where improvements need to be made. 

On the negative side, however, relying too heavily on these reports could lead to analysis paralysis meaning that instead of taking action based on what the reports show, you become bogged down in trying to interpret all of the data and make sense of it all!

Benefits Expand Collapse

Benefits of Reporting/Analytics features

  • The ability to see which emails were opened and how many times they were opened. 
  • The ability to see what links were clicked on in your email. 
  • The ability to track who forwarded your email or shared it with others. 
  • Receive alerts when certain events occur, such as an email being marked as spam or bouncing back from a recipient's server. 
Drawbacks Expand Collapse

Drawbacks of Reporting/Analytics features

  • The potential for abuse, such as using the information to stalk someone or send them unwanted emails. 
  • The possibility that email tracking could be used to discriminate against certain individuals or groups of people. 
  • The potential for companies to use email tracking to collect data about their employees' work habits and private lives.
Recommendations Expand Collapse

Best email tracking software for Reporting/Analytics

HubSpot, Salesloft, Outreach, and Freshsales are all great options for email tracking software that offer reporting and analytics features. They can help you track things like open and clickthrough rates, as well as who is opening your emails and when. This can be extremely helpful in understanding what types of content are most effective with your audience. They also offer other features like lead scoring and contact management, which can be helpful in managing your sales pipeline.

Campaign Management

Overview Expand Collapse

Campaign Management features are designed to help you track your email campaigns, so you can see which ones are performing well and adjust your strategies accordingly. To use these features, simply create a campaign in your software tool and then add the relevant tracking information to each email that you send out as part of that campaign. This will allow you to see how many people opened the email, clicked on any links inside it, and eventually converted into customers or leads.

There are several benefits to using Campaign Management features in your email tracking software tool. First, they can help you improve your open rates by allowing you to track which subject lines are most effective at getting people to open your emails. 

Second, they can help you increase clickthrough rates by showing you which call-to-action buttons or links are most popular with recipients. Finally, they can provide valuable data that can be used to finetune future campaigns for even better results.

On the other hand, there are a few potential drawbacks worth considering before using Campaign Management features in your email tracking software tool. First, if not used correctly, these features could lead to higher levels of spam complaints from recipients who feel like they're being tracked too closely. 

Second, some users may find the amount of data generated by these features overwhelming and difficult to interpret without significant training or experience working with analytics tools.

Benefits Expand Collapse

Benefits of Campaign Management 

  • The ability to track how many people open your emails and click on links within them. 
  • Being able to see which contacts are engaging with your emails so that you can follow up with them accordingly.
  • Receiving real-time notifications when someone unsubscribes from your mailing list so that you can take immediate action if necessary.
  • Having all of your email marketing data in one place makes it easy to analyze and improve upon over time.
Drawbacks Expand Collapse

Drawbacks of Campaign Management

  • There is a small learning curve associated with using campaign management software, so it may take some time to get up to speed.
  • The cost of these tools can range from free (for basic features) to hundreds or even thousands of dollars per month (for more advanced features).
  • Some campaign management tools can be quite complex and overwhelming, with dozens of different options and settings. 
Recommendations Expand Collapse

Best email tracking software for Campaign Management

The best software for campaign management is Outreach. It has a wide range of features that allow you to manage your campaigns effectively. It also has a great email tracking feature that allows you to see who opened your emails and when. However, if Outreach doesn't suit you, you may also try Cirrus Insight, Mixmax, Freshsales, or Groove. They all have great email tracking features that can help you manage your campaigns better.

Event-Triggered Actions

Overview Expand Collapse

Event-Triggered Actions (ETA) is a feature in some email tracking software tools that allows the user to automate certain actions based on events. For example, if an email is opened, the ETA can trigger a response message to be sent automatically. This can be useful for follow-up purposes or for sending reminders. 

However, you need to consider a few things when using Event Triggered Actions features in your email tracking software tool. First, you need to decide what events should trigger the action. Second, you need to determine what action should be taken when the event occurs. Third, you must set up the ETA properly so that it works as intended.

One advantage of using Event Triggered Actions is that it can save time by automating tasks that would otherwise have to be done manually. For example, if you use ETAs to send reminders after an email has been opened, you won't have to remember to do it yourself later on. 

Additionally, ETAs can help ensure that important tasks are completed in a timely manner since they will occur automatically once the triggering event takes place. Finally, depending on how they're configured, ETAs can provide peace of mind by taking care of routine tasks even when you're not available to do them yourself (e., while you're sleeping or on vacation). 

However, there are also some potential disadvantages to using Event Triggered Actions. First, if not configured properly, ETAs can result in a lot of unwanted or unneeded emails being sent (e.g., if the trigger event is set too broadly or the action is not well suited to the event). 

Second, because they're automated, ETAs can give the impression that you're not really paying attention to what's going on with your email account; this could be problematic if you're trying to build relationships with clients or customers. 

Finally, like all automation features, there is always the potential for something to go wrong with an ETAtriggered action (e.g., if the email tracking software tool itself has a bug).

Benefits Expand Collapse

Benefits of Event-Triggered Actions

  • Reduced bandwidth usage: By only sending emails when an event occurs, event-triggered actions can help to reduce overall bandwidth usage.
  • Increased accuracy: Event-Triggered actions can help to ensure that emails are only sent when relevant events occur, which can increase the accuracy of email tracking.
  • Improved responsiveness: By sending emails in response to events, event-triggered actions can help to improve the responsiveness of email tracking.
  • Reduced costs: By reducing the amount of data that is transmitted, event-triggered actions can help to reduce the costs associated with email tracking.
Drawbacks Expand Collapse

Drawbacks of Event-Triggered Actions

  • Limited flexibility: Event-Triggered actions can only be used to send emails in response to events that occur within the email tracking system. This can limit the flexibility of email tracking.
  • Increased complexity: Event-Triggered actions can increase the complexity of email tracking, as they require the implementation of event detection and handling mechanisms.
  • Requires knowledge of events: In order to use event-triggered actions, users must have knowledge of the events that occur within the email tracking system.
Recommendations Expand Collapse

Best email tracking software for Event-Triggered Actions

Keap and Freshsales are two great options for email tracking software that offer event-triggered actions. Keap allows you to automate your sales and marketing processes with customizable workflow builders, while Freshsales provides a robust suite of tools for managing your customer relationships, including powerful email tracking features. They both offer free trials, so you can try them out and see which one works best for your needs.

Email Management

Overview Expand Collapse

Email Management features are used to track, manage, and store email messages. They can be used to track email usage statistics, such as how many emails were sent and received per day or week, how many people opened an email, whether an email was read or deleted, etc. 

Email Management features can also be used to create rules for handling incoming and outgoing email messages, such as automatically forwarding certain types of messages to specific folders or deleting them after a set period of time.

Email tracking is a valuable tool for businesses because it allows them to see which employees are using email the most frequently and what type of content they are sending/receiving. It can also help businesses identify potential security risks associated with employee email usage. 

For example, if an employee is regularly sending sensitive information via unencrypted channels (e.g., plain text), this could represent a serious security risk that needs to be addressed.

Overall, I think that Email Management features are extremely useful for businesses of all sizes. However, there are some potential downsides that should be considered before implementing these types of tools within your organization. 

First and foremost amongst these is the issue of privacy; by tracking employee email usage you will necessarily have access to highly personal information about their lives (e.g., who they communicate with outside of work). This could potentially lead to abuse if the data collected is not properly secured or if unauthorized individuals gain access to it.

Benefits Expand Collapse

Benefits of Email Management 

  • The ability to see when an email was opened, and how many times it was viewed. 
  • The capability to view valuable insights into the behavior of recipients, such as what links they clicked on, or whether they forwarded the message to someone else. 
  • In some cases, email management tools also offer features like scheduling and automated reminders, which can further boost productivity and efficiency.
Drawbacks Expand Collapse

Drawbacks of Email Management

  • Can be expensive and some require a monthly subscription. 
  • Can be complicated to set up and use, which may deter some users. 
  • Can invade recipients' privacy, particularly if they are not aware that their behavior is being monitored.
Recommendations Expand Collapse

Best email tracking software for Email Management

Based on our list, HubSpot, Zoho, Groove, and Salesloft are the best email-tracking software for managing your emails. Groove is a great tool that allows you to manage your emails and get notified when someone opens or clicks on your email. HubSpot also has similar features, but it also offers a lot more features for managing your sales pipeline. Zoho and Salesloft are both great tools that offer different features depending on what you need from an email tracking tool.

Email Marketing

Overview Expand Collapse

Email Marketing features are a fantastic way to keep track of your email communications and ensure that you are always on top of your game. By tracking who opens your emails and when, you can easily gauge the effectiveness of your subject lines, calls to action, and overall message. 

Additionally, many Email Marketing tools will also provide valuable insights into where your subscribers are located, what devices they use to open your emails, and even how likely they are to click through to your website or landing pages.

The main reason I use an Email Marketing tool is to increase the chances that my emails are actually being read by their intended recipients. With so many emails being sent and received on a daily basis, it's all too easy for important messages to get lost in the shuffle. By tracking who opens your email and when, you can make sure that your message is getting through loud and clear. 

Additionally, Email Marketing tools can help you segment your list so that you're only sending relevant information to those who are interested, which further increases the likelihood of your message being read and acted upon.

There are a few potential downsides to using an Email Marketing tool, however, they are relatively minor compared to the benefits. First, if you don't have a very large email list (I'd say anything under 10,000 subscribers), then email Marketing may not be worth the investment as there simply aren't enough people on your list to make it worthwhile. Second, some people may find the tracking features of Email marketing intrusive or even creepy.

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Benefits of Email Marketing

  • Determine how many people opened your email, how many clicked on links within the email, and how many unsubscribed from your list.
  • Build relationships with customers and prospects by providing them with useful information that they may be interested in.
  • Save time and money by automating some of your marketing tasks such as sending out emails or creating landing pages.
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Drawbacks of Email Marketing

  • It can be difficult to stand out in a person’s inbox, especially if they are subscribed to many different lists.
  • If not done correctly, email marketing can come across as spammy or salesy, which can turn people off.
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Best email tracking software for Email Marketing

The best email tracking software for email marketing is AWeber. It provides users with a wide range of features to help them create and track their email campaigns, including autoresponders, split testing, and detailed performance reports. 

With AWeber, users can easily segment their lists and target their messages to specific groups of subscribers. Additionally, AWeber integrates with a number of popular email marketing platforms, making it easy to add email tracking to any existing campaign.

Email Tracking

Overview Expand Collapse

Email Tracking features are a great way to keep track of your email correspondence. By tracking when an email is opened, you can gauge the interest level of the recipient and follow up accordingly. Additionally, some email tracking tools allow you to see whether or not links in your emails have been clicked, which can be helpful in determining what information is most valuable to your contacts.

There are a few different ways that you can use email tracking features for your own purposes. First, if you're sending time-sensitive information via email, tracking can help ensure that the recipients open and read your message as soon as possible. 

Second, by understanding how often certain links in your emails are being clicked on, you can adjust the content of future messages to better suit your audience's needs. Finally, keeping tabs on who opens and reads each of your emails can give you valuable insight into which contacts are most engaged with what you have to say, information that can be used to further tailor future communications.

If utilized effectively, they can help improve communication between businesses and customers/clients while also providing valuable data that can be used to make more informed decisions about future marketing efforts

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Benefits of Email Tracking

  • Gauges the interest of your recipients.
  • Allows you to track whether or not people are actually reading the content of your emails.
  • Alerts you to potential problems with delivery.
  • Provides valuable insights that can help improve both your individual messages and your overall email strategy.
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Drawbacks of Email Tracking

  • May be considered invasive or even rude by some recipients.
  • May result in lower open and clickthrough rates if used excessively.
  • Can be complicated to set up and may require the use of third-party software.
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Best email tracking software for Email Tracking

Our top ten software for email tracking were listed above. They all have their advantages and disadvantages. It’s important to weigh each one against your specific needs before making a decision on which email tracking software is the best for you. 

In general, however, they should be able to help you track your email open rates, click-through rates, unsubscribe rates, and more. They should also provide you with valuable insights into your subscribers’ behavior and preferences.

Third-Party Integrations

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Third-Party Integrations are a great way to extend the functionality of your email-tracking software tool. By integrating with third-party services, you can add new features and functionality to your tools, such as increased storage capacity or support for new file types. 

However, there are some potential downsides to using Third Party Integrations that you should be aware of before deciding whether or not to use them. One downside of using Third Party Integrations is that they can potentially increase the complexity of your email-tracking software tool. 

If you integrate with too many different services, it can become difficult to keep track of all the different settings and options available to you. In addition, if one of the services you're integrated with goes down or changes its API, it can break your email tracking software tool entirely.

Another potential downside of using Third Party Integrations is that they may decrease the privacy and security of your data. When you give a third party access to your data, you're trusting them not to misuse it in any way. If they misuse it, there's very little you can do about it since they have control over the servers where your data is stored. 

For this reason, it's important to only give access to data that absolutely needs to be shared and to make sure that you trust the third party completely before giving them access.

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Benefits of Third-Party Integrations

  • Increased Deliverability
  • Better Tracking and Reporting
  • Enhanced Security
  • Improved Customer Support
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Drawbacks of Third-Party Integrations

  • Increased Costs
  • Possible Loss of Control
  • Dependency on Another Service
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Best email tracking software for Third Party Integrations

There is no one-size-fits-all answer to this question, as the best email tracking software for third-party integrations will vary depending on your specific needs and preferences. However, some of the most popular email-tracking software programs with third-party integration capabilities include HubSpot Sales, Yesware, and ToutApp.

API

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API stands for application programming interface. An API is a set of rules that allow software programs to interact with each other. The API for an email tracking tool would allow you to integrate the tool with other software programs, such as your customer relationship management (CRM) system or your accounting software.

The advantages of using an API for email tracking are that it can save you time and money by automating some of the tasks associated with email tracking, such as importing data into your CRM system. It can also make it easier to share data between different systems, which can be helpful if you need to track emails across multiple platforms.

The disadvantages of using an API for email tracking are that it can be difficult to set up and configure, and it may not work with all email providers or all versions of their software. Additionally, some people believe that APIs diminish privacy because they allow third-party access to sensitive data.

In the end, the decision of whether or not to use an API for email tracking is a personal one. If you are comfortable with the idea of sharing data with third-party software programs, and you feel confident that you can set up and configure the API correctly, then it may be a good option for you. However, if you value your privacy and want to keep your data within your own systems, then using an API may not be the best choice.

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Benefits of API

  • Provides insights into which emails are being opened, how many times they are being opened, and where the recipients are located.
  • Tracks clicks on links within emails, as well as unsubscribes and bounces.
  • Helps you to understand what content is resonating with your audience and which isn't.
  • Allows you to segment your list based on engagement, so you can send more targeted emails.
  • Can be used to trigger other actions, such as sending a follow-up email or adding a recipient to a CRM system, when an email is opened.
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Drawbacks of API 

  • Can be considered a form of surveillance, which some people may find invasive.
  • May cause emails to be marked as spam if not used carefully.
  • Can slow down email delivery if too many requests are made in a short period of time.
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Best email tracking software for API

There is no one-size-fits-all answer to this question, as the best email tracking software for API will vary depending on your specific needs and requirements. However, some of the top email tracking software solutions that offer APIs include SendGrid, Mailgun, and Amazon SES.

Email Templates

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Email Templates are a great way to save time when sending out email campaigns. You can create an email template and then use it over and over again for your different campaigns. This means that you don't have to start from scratch each time you want to send out an email campaign.

The Email Templates feature is also great for keeping your branding consistent across all of your marketing materials. If you have a specific brand font or color scheme, you can easily apply it to your email templates so that everything looks cohesive.

There are a few downsides to using the Email Templates feature, however. First, if you're not careful, it's easy to end up with a lot of duplicate content in your emails. This can be confusing for recipients and make it difficult for them to understand what's new in each email.

Second, because Email Templates can be reused multiple times, they can sometimes become stale and outdated if you're not regularly updating them with new content. Finally, if you use too many different Email Templates, it can start to look like spammy marketing material instead of personal correspondence from a real person.

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Benefits of Email Templates

  • Helps you track your email open rates, clickthrough rates, and conversion rates. 
  • Segments your list so you can send more targeted emails. 
  • Saves you time by allowing you to reuse content and design elements.
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Drawbacks of Email Templates

  • May make your emails look less personal. 
  • May be more difficult to stand out in a crowded inbox.
Recommendations Expand Collapse

Best email tracking software for Email Templates

Salesloft, Groove, and Cirrus Insight are all great options for email tracking software that offer email templates. Salesloft and Groove both have extensive template libraries that you can use to create beautiful, effective emails. Meanwhile, Cirrus Insight also offers a range of templates, although their selection is not as comprehensive as Salesloft or Groove. All three platforms offer a variety of features that make email tracking easy, so you can choose the one that best suits your needs.

Contact Management

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Contact Management features are important for email tracking software because they allow you to keep track of your contacts and manage them effectively. There are many different ways to use Contact Management features, but the most common way is to use them to create a contact list. 

This can be done by manually adding contacts or importing them from another source, such as a CSV file. Once you have a contact list, you can then add details about each contact, including their name, email address, phone number, and any other relevant information. You can also use Contact Management features to group contacts together so that you can easily find and manage them later on.

The main advantage of using Contact Management features is that they make it easy to keep track of your contacts and manage them effectively. This is especially useful if you have a large number of contacts or if you need to frequently update your contact lists. Additionally, Contact Management features can save you time by allowing you to quickly find and edit contact information rather than having to search through all of your emails manually.

However, there are some disadvantages associated with using Contact Management features as well. First of all, if you do not properly maintain your contact lists, they can become cluttered and difficult to navigate. 

Additionally, if you accidentally delete or lose a contact's information, it can be very difficult (or even impossible)to recover this data. Finally, some people may feel that managing their contacts via an email tracking software tool is overly complicated or unnecessary.

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Benefits of Contact Management

  • Tracks of all your contacts in one place.
  • Allows you to store important information about each person, such as their phone number, email address, and social media profiles.
  • Helps you keep track of important dates and events related to each person.
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Drawbacks of Contact Management

  • If you lose your phone or contact management system, you could lose all your contacts.
  • There is a risk of someone else gaining access to your contact information if your account is not properly secured.
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Best email tracking software for Contact Management

HubSpot Sales takes the number one spot for email tracking software for contact management. It's a complete sales toolkit that gives you everything you need to research your leads, build relationships, and close deals. 

With it, you can see when your emails are opened and read, track which links in your email are clicked, get real-time notifications when a lead opens an email or views a page on your website, and set up personalized drip campaigns to nurture your leads through the buyer's journey. 

Plus, it integrates with the rest of the HubSpot software so you can see all of your contact's activity in one place.

Activity Dashboard

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Activity Dashboard features are a fantastic way to track your email usage and performance. By tracking your activity, you can see which times of day you're most productive, what days of the week you tend to get the most responses, and even how long it takes you to respond to certain types of emails.

The Activity Dashboard is also great for keeping an eye on your team's email habits. You can see who's sending the most emails, who's getting the most responses, and even where there might be some bottlenecks in communication.

There are a few downsides to using Activity Dashboard features, however. First, it can be difficult to set up if you're not familiar with coding or programming. Second, it requires a paid subscription; free trials are available from some providers but they typically only last for 30 days. 

Finally, some users have reported that the data isn't always accurate; this is likely due to inconsistencies in how different email clients handle things like read receipts and deleted messages. Overall, though, Activity Dashboard features are a valuable addition to any email tracking toolkit.

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Benefits of Activity Dashboard

  • Provides users with valuable insights into their email usage.
  • Helps users to improve their email productivity.
  • Allows users to see which emails are being opened and read, and which ones are being ignored.
  • Helps users to identify patterns in their email usage.
  • Provides a visual representation of data that is easy to understand.
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Drawbacks of Activity Dashboard

  • Can be overwhelming for some users.
  • Requires a paid subscription.
  • Not available for all email providers.
Recommendations Expand Collapse

Best email tracking software for Activity Dashboard

The best email tracking software will provide you with an activity dashboard that gives you a clear overview of your email campaign's performance. It should track all the essential metrics, such as open rate, clickthrough rate, and conversion rate, in real-time. Additionally, it should allow you to segment your data so that you can see how different groups of people are interacting with your emails.

Click Tracking

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Click Tracking is a feature that allows you to track how many times an email has been opened, and if any links in the email have been clicked. This can be useful for understanding whether or not your recipients are engaging with your emails, and what kinds of content they're interested in.

There are a few different ways to use Click Tracking features. One way is to simply turn on the feature in your email tracking software tool, and then wait to see the results come in. This can be helpful if you want to get an overview of how often your emails are being opened and what kinds of things people are clicking on.

Another way to use Click Tracking is to set up specific goals or campaigns that you want to track. For example, you might create a campaign specifically for new subscribers, and then track how many people click through from your welcome email series into other parts of your website or product. Or, you might send out a special offer via email and then track how many people take advantage of it by clicking through and making a purchase.

Click Tracking can also be used as part of A/B testing efforts. For example, you could test two different subject lines for an email newsletter issue, and see which one gets more clicks (and therefore presumably more engagement). Or, you could test different calls to action within an email marketing message, again measuring clicks as a proxy for engagement levels.

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Benefits of Click Tracking

  • Measure the effectiveness of your email campaign
  • Improve future email campaigns
  • Generate leads
  • Understand customer interests
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Drawbacks of Click Tracking

  • May provide inaccurate data if customers click on links multiple times
  • May not be able to track all clicks if a customer opens the email in a new window
Recommendations Expand Collapse

Best email tracking software for Click Tracking

Groove is the best email tracking software for click tracking because it provides users with valuable insights about their email campaigns. It tracks clicks, opens, and unsubscribes so that users can see which of their emails are being opened and read, and which ones are being ignored or deleted. Groove also allows users to A/B test their email subject lines to improve open rates.

Reporting & Statistics

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Reporting & Statistics features are used to track the performance of your email campaigns. They can be used to measure things like open and clickthrough rates, as well as unsubscribe rates. The data that these features provide can be helpful in troubleshooting delivery issues and determining which subjects or content types are most successful with your audience.

There are a few different ways to use Reporting & Statistics features. You can view them through the software interface, export them to a spreadsheet for further analysis, or set up automatic reports to be emailed to you on a regular basis.

The main reason to use Reporting & Statistics features is to track the success of your email campaigns. By seeing how many people opened and clicked through your emails, you can gauge whether or not your messages are getting through to your audience. Additionally, if you see a high unsubscribe rate, it may be time to rethink your strategy.

Another benefit of using Reporting & Statistics features is that they can help you troubleshoot delivery issues. If you notice that certain emails aren't being delivered, checking the reporting data may give you clues as to why this is happening. 

For example, if an email isn't being delivered because it's going into spam folders, you may need to adjust your content or sender reputation score in order to improve your chances of reaching the inbox.

However, there are a few potential drawbacks to using Reporting & Statistics features, as well. First, it can be time-consuming to set up and maintain reports. If you're not careful, you could end up spending more time managing your reports than actually analyzing the data they provide. 

Additionally, if you're not experienced with data analysis, it may be difficult to glean actionable insights from the information in your reports. Finally, some people find that too much data can be overwhelming and lead to paralysis by analysis.

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Benefits of Reporting & Statistics

  • Helps you understand which types of emails are being opened and read by recipients.
  • Helps you understand which types of emails are being deleted without being opened.
  • Helps you understand how often certain types of emails are being opened.
  • Helps you understand how your email campaigns are performing over time.
  • Helps you compare the performance of different types of email campaigns.
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Drawbacks of Reporting & Statistics

  • May require some technical knowledge to interpret the data.
  • May be time-consuming to generate reports.
  • May be difficult to track all email activity if you have a large number of recipients.
Recommendations Expand Collapse

Best email tracking software for Reporting & Statistics

The best email tracking software for reporting and statistics is a tool that provides users with the ability to track and analyze their email campaigns. This type of software can help users understand how effective their email campaigns are, what types of results they are getting, and where improvements can be made. An example of the best email tracking software for reporting and statistics is MailChimp.

Activity Tracking

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Activity Tracking features are very useful for email tracking software tools. They can help you see who has opened your emails, when they were opened, and how many times they were opened. This information can be very valuable in understanding whether or not your messages are being received and read by your intended recipients. 

Additionally, activity tracking features can also help you determine if there are any patterns to the way that people interact with your emails (e.g., do they tend to open them right away or wait a while before opening?).

There are a few different ways that you can use activity tracking features for your email tracking software tool. One way is to simply check the Open rate for each of your sent messages. This will give you a good indication of how often people are actually reading the content of your emails. 

Another way to use these features is to take advantage of the Clickthrough rates which show you how often people are clicking on links within your emails. This information can be used to gauge interest levels and see what types of content/offers tend to generate more clicks from readers.

One potential downside of using activity tracking features is that it could potentially lead to less personalization in future communications with customers/clients/leads since it may encourage users to send generic messages instead of tailored ones based on specific interactions. 

Additionally, some people may find it intrusive if they feel like they are being constantly monitored. Overall, though, the pros of using activity tracking features seem to outweigh the cons and I would recommend taking advantage of them if your email tracking software tool offers this functionality.

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Benefits of Activity Tracking

  • Allows you to see which emails have been opened and read, and which ones have not. 
  • Shows how long each email was open for. 
  • Knows what links were clicked on in each email. 
  • Allows you to identify any potential problems with your emails, such as deliverability issues, technical difficulties, etc., so that they can be addressed promptly.
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Drawbacks of Activity Tracking

  • May discourage some people from opening your emails if they feel like they are being monitored. 
  • Tracking information can be difficult to interpret and may require some analysis on your part to figure out what it all means.
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Best email tracking software for Activity Tracking

HubSpot Sales is one of the most popular sales automation platforms on the market, and for good reason. It offers a comprehensive set of features designed to help sales teams close more deals faster. 

One of its key selling points is its robust activity-tracking capabilities. With HubSpot Sales, you can track every interaction you have with a lead or customer – from emails and phone calls to meetings and task assignments – in one central place. 

This makes it easy to see which activities are driving results so you can optimize your efforts accordingly. In addition, HubSpot Sales integrates with Gmail and Outlook so you can track your emails directly from your inbox without having to switch between applications.

Real-Time Analytics

Overview Expand Collapse

Real-Time Analytics features are very useful for email tracking software tools. By using these features, you can instantly see who has opened your email and when they did it. Additionally, you can see what links were clicked on within the email. This information is valuable because it allows you to gauge the effectiveness of your emails and make necessary adjustments in real-time.

However, there are some drawbacks to using Real-Time Analytics features. First, they require a lot of data to be collected in order to work properly. This can slow down your computer or mobile device if you have a lot of emails being tracked. Additionally, the accuracy of the data may not be 100%, so it's important to take that into consideration when making decisions based on this information.

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Benefits of Real-Time Analytics

  • Improved accuracy of data
  • Increased speed of decision making
  • Better customer service
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Drawbacks of Real-Time Analytics 

  • May require more hardware and software resources
  • May be more difficult to set up and maintain
Recommendations Expand Collapse

Best email tracking software for Real-Time Analytics

Salesloft is the best email tracking software for real-time analytics. It provides users with detailed reports on who is opening their emails and when, as well as what links are being clicked. 

Additionally, Salesloft allows users to set up automatic reminders to follow up with contacts who have not opened their emails. It also integrates with Salesforce and other CRM platforms, making it easy to keep track of all customer interactions in one place.

Template Management

Overview Expand Collapse

Template Management features allow you to save time by creating and storing email templates that can be reused for future campaigns. There are several advantages to using Template Management features in your email tracking software tool. First, it saves you time by allowing you to create and store email templates that can be reused for future campaigns. 

Second, it helps you maintain consistent branding across all your communications. Third, it allows you to customize your emails according to the needs of each individual recipient. Finally, it gives you the ability to track the results of your campaigns so that you can improve their effectiveness over time.

However, there are also some disadvantages to using Template Management features in your email tracking software tool. First, if not used correctly, they can lead to a loss of personalization in your messages. 

Second, they may make it more difficult for you to track the results of your campaigns since all messages will look alike. Finally, they may increase the likelihood of spam complaints if recipients feel like they are receiving too many identical messages from you.

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Benefits of Template Management

  • The ability to easily customize your emails for different target audiences.
  • The ability to test different versions of your emails before sending them to your list.
  • The ability to automatically generate reports on email campaign performance. 
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Drawbacks of Template Management

  • The potential for your emails to look like “template” email campaigns.
  • The need to carefully manage template versions and target audiences.
  • The possibility of losing track of which version of the email is being sent to which audience.
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Best email tracking software for Template Management

There is a wide range of email tracking software available on the market, each offering different features and benefits. However, not all email tracking software is created equal. Some offer more comprehensive template management tools than others.

One of the most popular and comprehensive email tracking software platforms is HubSpot Sales. HubSpot Sales offers users a wide range of features designed to streamline template management, including a library of prebuilt templates. Users can choose from a library of prebuilt templates or create their own custom templates. Templates can be easily customized to match an organization's branding guidelines.

Data Import/Export

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Data Import/Export features are critical for any email tracking software tool. I use them to import my contacts from other sources, and to export my data so that I can analyze it in different ways.

The Data Import/Export feature is very useful for importing your contact lists from other sources. This way, you don't have to manually add each contact one by one into the software. You can just bulk import them all at once. This saves a lot of time, especially if you have a large number of contacts.

The Data Export feature is also very helpful. It allows you to export your data so that you can analyze it in different ways. For example, you could export it into a spreadsheet program like Microsoft Excel or Google Sheets and then do some further analysis there. Or, you could export it into a database program like MySQL or MongoDB, and then do some more complex analysis there.

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Benefits of Data Import/Export

  • Allows you to track emails that were sent before you began using the tool.
  • Allows you to track emails that were sent to people who are not currently using the tool.
  • Allows you to see a complete history of all email interactions in one place.
  • Allows you to export your data for analysis or backup purposes.
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Drawbacks of Data Import/Export 

  • Requires you to manually import or export your data.
  • May be difficult to track emails that were sent before you began using the tool.
  • May be difficult to track emails that were sent to people who are not currently using the tool.
Recommendations Expand Collapse

Best email tracking software for Data Import/Export

There is no definitive answer to this question, as there are a variety of email tracking software programs available, each with its own unique features and capabilities. Some email tracking software programs may offer more robust data import/export functionality than others, so it is important to evaluate the specific needs of your organization in order to select the best email tracking software for your purposes.

Contact Database

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The Contact Database feature can be used to create a list of contacts that you want to keep track of. You can add new contacts manually or import them from a file. The database will then keep track of the contact's name, email address, phone number, and any other information you enter about them.

You can use the Contact Database to create groups of contacts. For example, you could create a group for all customers or a group for people who have signed up for your newsletter. Groups make it easy to send emails to multiple people at once without having to enter each person's information individually.

The Contact Database also allows you to tag contacts with keywords so that you can easily find them later. For example, if you meet someone at a networking event and want to follow up with them later, you could tag their contact information with networking. Then, when you're looking for someone to network with in the future, you can just search for that keyword in the Contacts Database and pull up everyone who has been tagged with it.

Contact databases are an important part of any email tracking software tool because they allow users to keep track of their interactions with potential customers or clients. However, there are some drawbacks to using them.

The first drawback is that it can be time-consuming to manually enter information into the Contact Database or import it from a file. If you have a large number of contacts, this process can take quite a while.

Another drawback is that the Contact Database only stores static information about your contacts. This means that if someone's contact information changes (for example, they get a new email address), you'll need to update it in the database manually. This can be tedious and time-consuming if you have a large number of contacts.

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Benefits of Contact Database

  • Tracks who you have emailed and when.
  • Automatically BCCs yourself on outgoing emails.
  • Sets up follow-up reminders for important contacts.
  • Quickly finds old emails from a particular contact.
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Drawbacks of Contact Database

  • May forget to BCC yourself on some outgoing emails.
  • May not be able to track certain types of email communications.
Recommendations Expand Collapse

Best email tracking software for Contact Database

There are many email tracking software programs that can help you maintain a contact database. Some of the more popular ones include Constant Contact, Vertical Response, and MailChimp. Constant Contact program offers a free trial and then charges a monthly fee. It includes features such as automatic unsubscribing, bounced email management, and detailed reports. Meanwhile, VerticalResponse also offers a free trial and then charges a monthly fee. It includes features such as autoresponders, customizable templates, and real-time reporting. Lastly, MailChimp offers a free plan for up to 2,000 contacts and then charges a monthly fee for larger contact lists. It includes features such as automation, segmentation, and A/B testing.

Real-Time Notifications

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Real-Time Notification is a feature in some email tracking software tools that allows you to see when your recipient opens your email, clicks on any links, and even forwards it to someone else.

There are several benefits of using Real Time Notifications for your email tracking. First, it allows you to gauge the interest level of your recipient. If they open the email right away, chances are they're interested in what you have to say. On the other hand, if they wait a few days or don't open it at all, then you know that maybe this isn't the best audience for your message. 

Second, Real-Time Notifications can help you troubleshoot delivery problems. If you see that someone opened an email but didn't click on any links, then you know there might be a problem with the way those links are formatted or displayed. Finally, Real-Time Notifications are simply a nice way to keep tabs on what's going on with your emails after you send them off into the great unknown!

Of course, there are also some drawbacks to using Real Time Notifications features in your email tracking tool. First and foremost among these is privacy concerns; many people feel uneasy about being tracked so closely by businesses or individuals they're not close to personally. 

Additionally, relying too heavily on Real Time Notifications can lead to information overload; if every time someone opens an email (or doesn't) generates another notification in my inbox telling me about it... well, let's just say I might start ignoring those notifications pretty quickly!

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Benefits of Real-Time Notifications

  • You can be alerted as soon as your email is opened, so you know when to follow up.
  • You can track whether or not links in your emails are being clicked, so you know what interests your recipients and what doesn’t.
  • If an email goes unopened, you can quickly resend it with a different subject line or message body to try and engage the recipient.
  • Emails that are forwarded can be tracked, so you know how far your message is spreading and who is sharing it with others.
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Drawbacks of Real-Time Notifications

  • Real-time notifications can be intrusive and disruptive, especially if you receive a lot of emails.
  • They can also be difficult to keep track of if you have multiple email conversations going on at the same time.
  • If your email is opened by someone other than the intended recipient (such as an automated system), you may get false positives that skew your data.
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Best email tracking software for Real-Time Notifications

One of the best email tracking software that offers real-time notifications is HubSpot Sales. It is a powerful tool that helps sales teams to close more deals by providing them with relevant information about their prospects and customers. 

HubSpot Sales also allows users to track emails, schedule meetings, and create tasks from within the app. Another great software is Yesware, which also offers real-time notifications and allows users to track emails, schedule meetings, and create tasks.

AB Testing

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AB Testing is a process of comparing two or more versions of a web page to see which one performs better. You can use AB Testing features for your email tracking software tool to improve your clickthrough rates and conversions by testing different subject lines, calls to action, images, and layouts.

To set up an AB Test in your email tracking software tool, you will need to create at least two variations of your email. Once you have created the variants, you will need to specify what metric you want to track (e.g., clicks, opens, etc.), and then send the test emails out to a sample group of recipients. After enough data has been collected, you can then analyze the results and determine which variant performed better.

There are both advantages and disadvantages to using AB Testing features for your email tracking software tool. Some of the benefits include being able to optimize your emails for higher engagement rates and getting valuable insights into what works best for your audience. 

However, some of the drawbacks include the potential for decreased deliverability if not done properly and the fact that it can be time-consuming to set up and manage AB Tests. Overall, whether or not you decide to use AB Testing features for your email tracking software tool will depend on your specific needs and goals.

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Benefits of AB Testing

  • Tracks the effectiveness of email campaigns. 
  • Tracks the engagement of subscribers with an email campaign. 
  • Provides insight into how different segments of your audience respond to different types of content and offers included in your emails. 
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Drawbacks of AB Testing

  • Requires a significant amount of planning and execution in order to be effective. 
  • Can be time-consuming and resource-intensive. 
  • May not be necessary for all email campaigns, particularly those with small audiences or limited resources.
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Best email tracking software for AB Testing

Google Analytics is the best email tracking software for AB Testing because it allows you to track and analyze your email marketing campaigns in order to improve their effectiveness. You can use Google Analytics to track opens, clicks, unsubscribes, and other engagement metrics. Another software that can be used for AB Testing is Optimizely, which allows you to test different versions of your emails in order to see which one performs better.

Engagement Tracking

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Engagement Tracking features are designed to monitor and track the interactions between you and your customers or clients. By tracking these interactions, you can see which actions resulted in a positive engagement, such as a sale or an appointment booked, and which ones did not. This information can help you adapt your strategies moving forward in order to better engage with your contacts.

There are several ways that you can use Engagement Tracking features within your email tracking software tool. One way is to simply turn on the feature so that it automatically tracks all of the interactions between you and your contact list. This includes opens, clicks, bounces, unsubscribes, etc. You can then go back and review this data at any time in order to see what worked well and what could be improved upon.

Another way to use Engagement Tracking features is by setting up specific goals that you want to track. For example, if you're looking to increase sales through email marketing campaigns, then you would set up a goal specifically for sales conversions. 

Once this goal is met, Engagement Tracking will provide valuable insights into how many people opened your emails, clicked through links included in the message body or subject line, subscribed to future communications from you after completing a purchase, etc. All of this information can be used going forward in order to make necessary adjustments so that more people complete purchases after receiving emails from you. 

The final way that Engagement Tracking features can be utilized is by manually adding notes about certain interactions as they happen. This could include anything from sending a follow-up email about XYZ products to a phone call with ABC person about possible project collaboration. 

These notes will appear alongside other important details tracked by the software (such as date/time stamp, IP address, geographical location, etc.) which makes it easy for users to reference them later on. 

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Benefits of Engagement Tracking

  • Allows you to see which of your emails are being opened and read by recipients. 
  • Tracks how many times each email is being opened. 
  • Provides information on where the recipient is located when they open the email, what type of device they are using, and what time of day they accessed it. 
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Drawbacks of Engagement Tracking

  • May be considered intrusive by some recipients. 
  • Requires the recipient to have images enabled in their email client for the tracking pixel to work, which may not always be the case.
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Best email tracking software for Engagement Tracking

The best email tracking software for engagement tracking would be a tool that can provide insights into how recipients are interacting with your emails. This could include things like open rates, clickthrough rates, and unsubscribe rates. 

Additionally, the tool should be able to provide detailed reports on what times of day people are opening and clicking through your emails. An example of this software is SendGrid’s Engagement Tracking tool.

Team Management

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Team Management features for email tracking software tools can be useful in a number of ways. For example, if you manage a team of salespeople, you can use these features to see which members of your team are sending the most emails, and to what recipients. This information can help you identify who your top performers are, and give you insight into how your team is selling.

Additionally, Team Management features can help you keep track of deadlines and deliverables. If you have a project with multiple milestones that need to be met, you can use Team Management features to assign tasks to specific members of your team and set due dates. This ensures that everyone is on the same page and knows what needs to be done when.

Finally, some email tracking software tools allow you to create custom reports using the data collected through their Team Management features. These reports can be helpful in identifying trends within your team's email usage patterns, for instance, if there's a spike in emails being sent late at night or on weekends, which can then inform decisions about how best to manage your team's time going forward.

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Benefits of Alerts/Notifications

  • Know when an email has been forwarded, so you can follow up with the recipient. 
  • Be notified if an email bounces back, so you can take action to fix the problem. 
  • Get alerted if an Email thread is inactive for a certain period of time, reminding you to follow up. 
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Drawbacks of Alerts/Notifications

  • You may get too many notifications if you are tracking a lot of emails, and it can become overwhelming.
  • If an email is forwarded multiple times, you will get notified each time, which can be annoying.
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Best email tracking software for Team Management

There is a wide range of email tracking software available, each with its own unique set of features. However, not all email tracking software is created equal. Some are better suited for team management than others. 

The best email tracking software for team management should offer robust reporting tools, granular control over who can see what data, and the ability to track emails across multiple devices and platforms. Additionally, the best email tracking software for team management should be easy to use and configure so that even nontechnical users can get up and running quickly.

Alerts/Notifications

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The Alerts/Notifications feature is a great way to stay on top of your email tracking. You can set up alerts for when new emails arrive, or for specific keywords or terms that you want to track. This can be a great way to make sure you never miss an important email, or to keep tabs on a particular conversation thread.

However, there are some potential downsides to using this feature. First, if you're not careful, you can end up with too many alerts and notifications coming in at once, which can be overwhelming and lead to missed emails. 

Second, if you're not diligent about checking your notifications regularly, they can pile up and become unmanageable. Finally, if you're relying on the Alerts/Notifications feature too heavily, it's possible to miss important emails that don't trigger an alert.

The Alerts/Notifications Feature is a helpful tool that can keep you organized and help ensure that you never miss an important email. However, it's important to use it judiciously so as not to overwhelm yourself with notifications.

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Benefits of Alerts/Notifications

  • Know when an email has been forwarded, so you can follow up with the recipient. 
  • Be notified if an email bounces back, so you can take action to fix the problem. 
  • Get alerted if an Email thread is inactive for a certain period of time, reminding you to follow up. 
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Drawbacks of Alerts/Notifications

  • You may get too many notifications if you are tracking a lot of emails, and it can become overwhelming.
  • If an email is forwarded multiple times, you will get notified each time, which can be annoying.
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Best email tracking software for Alerts/Notifications

Keap is the best email tracking software for alerts and notifications. It allows you to track email opens, clicks, and replies in real-time. You can also set up notifications to be alerted when someone opens or clicks on your emails. Additionally, Keap offers a wide range of features to help you grow your business, such as CRM, marketing automation, and sales pipeline management.

Campaign Analytics

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Campaign Analytics provides you with detailed information about your email campaigns, including who opened your emails and when, what links they clicked, and how many times each email was forwarded. This information can be extremely useful in helping you to improve the effectiveness of your email marketing campaigns.

There are a few different ways that you can use Campaign Analytics features for your email tracking software tool. One way is to simply check the box next to Enable Campaign Analytics when creating a new campaign. This will allow you to see all of the detailed information about that particular campaign once it has been sent out.

Another way to use Campaign Analytics is to create a separate report for each individual campaign. To do this, click on the Reports tab and then select Create New Report. From here, you will be able to specify which campaigns you would like included in the report as well as other options such as selecting a date range or choosing which metrics to include. Once you have created the report, you can view it at any time by clicking on the View Report button.

The last way that you can use Campaign Analytics is by integrating it with Google Analytics. To do this, go into the settings for your account and click on Integrations. Then scroll down until you find Google Analytics and click on Add Integration. After doing this, all of the data from Campaign Analytics will automatically appear in Google Analytics under the Behavior section.

Overall, Campaign Analytics is a very useful tool that can help you to improve the effectiveness of your email marketing campaigns. However, it is important to note that this feature is not available in all email tracking software tools. If You are using a tool that does not have this feature, you may want to consider switching to one that does.

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Benefits of Campaign Analytics

  • The ability to track and analyze the performance of your email campaigns in real-time.
  • Gain insights into which emails are being opened, clicked on, and forwarded the most.
  • Understand which subject lines are most effective in getting recipients to open your emails.
  • Determine the best time of day or week to send out your emails for maximum engagement.
  • Find out who is unsubscribing from your mailing list and why.
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Drawbacks of Campaign Analytics

  • The cost of campaign analytics tools can be prohibitive for small businesses or startups.
  • There is a learning curve associated with using these tools, and it can take some time to get comfortable with all the features and options.
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Best email tracking software for Campaign Analytics

Zoho CRM is the best email tracking software for campaign analytics. It provides users with detailed reports on email open rates, clickthrough rates, and conversion rates. Additionally, ZohoCRM allows users to segment their contacts into different groups so that they can target their campaigns more effectively. Likewise, the software provides users with a variety of tools to automate their email marketing campaigns, including autoresponders and drip campaigns.

Customizable Fields

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Customizable Fields is a feature that allows you to modify the fields in your email tracking software tool. This can be useful if you want to add or remove fields or change the order of the fields.

There are several reasons why you might want to use this feature. For example, if you want to track more than one email address, you can add additional fields for each address. Or, if you want to track different types of information (such as subject lines and body text), you can create separate fields for each type of information.

Another reason to use Customizable Fields is if you're not happy with the default field names in your software tool. For example, perhaps the default From field is confusing because it doesn't indicate which email address the message was sent from. By changing the name of this field to Sender, it's easier to see at a glance who sent the message.

There are also some drawbacks to using Customizable Fields. First, it can take some time to set up custom fields, especially if you have many different types of data that you want to track. Second, if people who use your software tool don't know about the Customizable Fields feature (or how to use it), they may be confused by all of the different field names and options. 

Finally, customizing fields can make your software tool less compatible with other tools that rely on standard field names (such as mail merge programs).

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Benefits of Customizable Fields

  • Allows you to track emails by sender, recipient, date, time, subject line, and other criteria
  • Allows you to set up email tracking for specific projects or clients
  • Identifies which emails are being opened and read, and which are being ignored
  • Gives you insight into the effectiveness of your email campaigns
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Drawbacks of Customizable Fields

  • May require some technical knowledge to set up
  • May be difficult to find the right criteria to track
  • May produce a lot of data that can be difficult to interpret
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Best email tracking software for Campaign Analytics

Salesloft is the best email tracking software for customizable fields because it allows users to create custom fields to track their emails. This is a great feature for sales teams who want to be able to track their emails by customer, product, or other criteria. Salesloft also offers a variety of other features that make it the best email tracking software for sales teams, including email templates, automatic follow-ups, and CRM integrations.

Drip Campaigns

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Drip Campaigns are a great way to track your email campaigns and ensure that you are getting the most out of them. However, there are some drawbacks to using this feature that you should be aware of before deciding to use it.

The first thing to keep in mind is that Drip Campaigns can only be used with certain types of email software tools. If you're not using one of the compatible tools, then you won't be able to take advantage of this feature. This can limit your options if you're trying to find the best email tracking tool for your needs.

Another thing to consider is that Drip Campaigns can be difficult to set up and manage. If you're not familiar with how they work, then it can take some time to get everything configured correctly. This can make it challenging to keep track of all your different campaigns and see which ones are performing well. Additionally, if something goes wrong with your campaign setup, it can be very difficult to fix it without help from a support team or an expert user.

Despite these drawbacks, Drip Campaigns can still be a valuable asset for email tracking. They offer a great way to see how effective your campaigns are and make sure that you're getting the most out of them. If you're willing to invest the time to learn how they work and set them up correctly, then they can be a valuable tool for your email tracking needs.

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Benefits of Drip Campaigns

  • Allows you to see the big picture of your email marketing performance
  • Helps you identify which drip campaigns are working and which ones need improvement
  • Allows you to track conversions and ROI for each drip campaign
  • Gives you insight into customer behavior and helps you segment your audience
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Drawbacks of Drip Campaigns

  • Requires a bit of set-up and maintenance
  • May not be suitable for one-time or short-term campaigns
  • Can be difficult to track results if you have multiple drip campaigns running at the same time
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Best email tracking software for Drip Campaigns

There are a number of email tracking software programs available that can be used for email campaign management. Some of the more popular ones include Constant Contact, MailChimp, AWeber, and GetResponse. Keap is also a great alternative for managing your email campaigns. It offers a free trial so you can try it out before committing to a paid plan.

Email Campaign Management

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Email Campaign Management is a powerful tool for managing your email campaigns. It allows you to track who opens your emails, what links they click on, and how many times they open each email. Additionally, Email Campaign Management provides detailed reports that show you which of your campaigns are performing the best and where you may need to make improvements.

There are several reasons to use an Email Campaign Management tool for your email tracking needs. First, it can save you time by automating the process of tracking your campaign results. Second, it can help you improve the effectiveness of your campaigns by providing detailed insights into their performance. Third, it can provide valuable data that can be used to create more targeted and effective marketing strategies in the future.

However, there are also some potential drawbacks to using an Email Campaign Management tool for email tracking purposes. First, if not used correctly, these tools can invade user privacy by collecting personal data without consent or authorization. 

Second, some users may find the features and interface of these tools difficult to use or navigate. Finally, because these tools require access to users' inboxes in order to function properly, they could potentially pose a security risk if hacked or compromised.

Email Campaign Management tools can be a valuable asset for any business that relies heavily on email marketing to reach its target audience. However, it is important to weigh the potential risks and benefits of using these tools before making a decision about whether or not to use them for your own email tracking needs.

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Benefits of Email Campaign Management

  • Allows you to track how many people are opening your emails.
  • Allows you to track how many people are clicking on links in your emails.
  • Allows you to track what time of day people are most likely to open your emails.
  • Allows you to A/B test different subject lines or email content.
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Drawbacks of Email Campaign Management

  • It can be time-consuming to manage your email campaigns.
  • You need to have a good understanding of email marketing best practices in order to get the most out of your campaigns.
  • There is a risk that you could spam people if you're not careful with your campaign management.
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Best email tracking software for Email Campaign Management

The best email tracking software for drip campaigns is HubSpot Sales. It offers a free trial, and its features include automated follow-ups, customizable templates, real-time notifications, and detailed reporting. 

Another great software is Cirrus Insight, which integrates with your email client and Salesforce. It offers a free trial as well, and its features include automatic logging of emails, scheduling, reminders, templates, and more.

List Management

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List Management features for email tracking software tools can be used in a number of ways. Most commonly, they are used to manage lists of subscribers or customers who have opted in to receive emails from a particular sender. This can include managing unsubscribe requests, bounced emails, and other list-related tasks.

There are a few different types of List Management features available in email tracking software tools. The most basic type is the ability to manually add and remove subscribers from a list. This can be useful if you only want to send emails to people who have explicitly requested them, or if you need to clean up your list periodically by removing inactive users.

More advanced List Management features allow you to automate some or all of the process of adding and removing subscribers from your list. For example, some email tracking software tools will automatically unsubscribe people who do not open your emails after a certain period of time. This ensures that your list stays up-to-date and populated with only active users.

Some email tracking software tools also offer more sophisticated segmentation capabilities that go beyond simple List Management features. Segmentation allows you to break down your subscriber list into smaller groups based on criteria such as location, demographics, interests, or behavior patterns (such as purchase history). This lets you send highly targeted emails that are more likely to convert into sales or leads.

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Benefits of List Management for email tracking

  • Allows you to see who is opening your emails
  • Allows you to see what links are being clicked on in your email
  • Gives you the ability to segment your list into different groups for more targeted emailing
  • Helps improve the deliverability of your emails
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Drawbacks of List Management

  • Can be time-consuming to manage your list
  • Requires you to have a certain level of technical knowledge
  • May require you to purchase additional software or services
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Best email tracking software for List Management

The best email tracking software for list management is a tool that allows you to track the performance of your email campaigns and manage your contact lists. It should provide you with detailed reports on who opened your emails, what links they clicked, and whether they unsubscribed from your list. 

Additionally, it should allow you to segment your lists so that you can send targeted emails to specific groups of contacts. An example of this is MailChimp, which offers a free plan that includes all of these features.

Spam Blocker

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Spam Blocker is an email tracking software tool that I have used for a variety of purposes. It is effective at blocking spam emails, and it also allows me to track the performance of my own email campaigns.

There are two ways to use Spam Blocker: either through its built-in features, or by installing the Spam Blocker extension for Google Chrome. I prefer to use the latter method, as it gives me more control over which emails are blocked and which aren't.

The Spam Blocker extension allows you to create a list of blocked addresses, keywords, and domains. You can also choose to block all attachments from being downloaded, or only certain types of attachments. This is useful if you want to prevent malware from being installed on your computer via email attachments.

Spam Blocker also has a whitelist feature, which allows you to specify which addresses should never be blocked. This is useful if you have legitimate contacts who regularly send you emails with attachments or links that would normally be considered spammy.

I've found that using Spam Blocker in conjunction with other anti-spam measures (such as setting up filters in my email client) has significantly reduced the amount of spam I receive overall. It's not perfect – occasionally some legitimate emails do get caught in the filter – but it's still a valuable tool for keeping my inbox clean.

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Benefits of Spam Blocker

  • Allows you to see which emails are being blocked as spam
  • Helps you to identify potential problems with your email content
  • Allows you to adjust your email content accordingly
  • Reduces the amount of spam in your inbox
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Drawbacks of Spam Blocker

  • May block some legitimate emails
  • May require you to adjust your email content frequently
  • May not be 100% effective at blocking all spam
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Best email tracking software for Spam Blocker

SpamSieve, MailWasher Pro, and AntiSpam Bot are all excellent email tracking software programs that can help you block spam emails. SpamSieve is a standalone program that works with your email client to filter and block spam emails. 

Meanwhile, MailWasher Pro is an addon for Microsoft Outlook that allows you to preview all incoming mail before it arrives in your inbox, giving you the ability to instantly delete any unwanted messages. Finally, AntiSpam Bot is an online service that uses artificial intelligence to learn which emails are spam and blocks them automatically.

Campaign Segmentation

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Campaign Segmentation is a feature of email tracking software that allows you to divide your email list into smaller groups, or segments, based on criteria that you define. This can be useful if you want to send targeted messages to specific groups of people, or if you want to track the performance of your campaigns separately for different segments of your audience.

There are a few different ways that you can segment your audiences with this tool. For example, you can segment by location, by age group, by gender, or by interests. You can also create custom segments based on any combination of criteria that you choose.

Once you have created your segments, you can then start creating and sending targeted messages to them. To do this, simply select the segment that you want to target when composing your message. The software will then deliver your message only to those subscribers who meet the criteria for that segment.

You can also use campaign segmentation to track the performance of your campaigns separately for each segment. To do this, simply go to the Reports section of the tool and select Segment Performance. 

Here, you'll be able to see how many people in each segment opened and clicked through your campaign emails. This information can be helpful in determining which segments are most responsive to your messaging so that you can focus future campaigns accordingly.

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Benefits of Campaign Segmentation

  • Allows you to track the performance of different segments of your email list
  • Helps you to identify which segments are most engaged with your content
  • Allows you to send more targeted and relevant emails to segmented groups
  • Can help improve deliverability rates by ensuring that emails are being sent to interested recipients
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Drawbacks of Campaign Segmentation

  • Requires more effort to set up and maintain
  • May result in lower open and clickthrough rates if not done correctly
  • Can be difficult to track results if segments are too small
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Best email tracking software for Campaign Segmentation

Keap, FreshSales, Zoho CRM, and Salesloft are all great options for email tracking software that offer campaign segmentation features. They each have different features and pricing plans, so be sure to compare them side by side to see which one is the best fit for your needs. In general, though, they can all help you segment your email list so that you can send targeted, personalized campaigns that are more likely to convert.

Customizable Templates

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Customizable Templates are one of the most important features of any email-tracking software tool. It allows you to create custom templates for your emails, which can be used to track different types of email correspondence. For example, you could create a template for customer service inquiries, sales pitches, or follow-up emails after meeting someone at an event.

The ability to customize your templates means that you can tailor your tracking to your specific needs. This is incredibly useful if you need to track a lot of different types of email communication. Customizable Templates also make it easy to change the look and feel of your tracking interface, which can be helpful if you want to make it more user-friendly or visually appealing.

There are some drawbacks to using Customizable Templates, however. First, it can take some time to set up all of your different templates. Second, if you need to track many different types of email communication, the number of templates can quickly become overwhelming and difficult to manage. Finally, Customizable Templates may not be available for all email providers, so you'll need to check with your provider before using this feature.

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Benefits of Customizable Templates

  • Allows users to select from a variety of predesigned templates.
  • Offers the ability to customize template designs to better match branding or company guidelines.
  • Allows personalization of message content through the use of merge tags.
  • Can increase deliverability rates by ensuring mail server IPs and domains are not blacklisted.
  • Provides insight into which messages are being opened and clicked on by recipients.
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Drawbacks of Customizable Templates

  • May require HTML coding knowledge to fully customize templates.
  • Could result in less consistent branding if not all users follow company guidelines when customizing their template.
  • Merge tags can be difficult to set up and may not work correctly if not properly configured.
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Best email tracking software for Customizable Templates

The best email tracking software for customizable templates should be able to provide users with a wide range of options for customizing their templates. The software should allow users to customize the template's layout, colors, fonts, and other elements. 

Additionally, the software should offer a variety of predesigned templates that users can choose from. Examples of email tracking software that offer customizable templates include MailChimp, Constant Contact, and VerticalResponse.

AutoResponders

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AutoResponders are a great way to keep track of your email communications. By setting up an AutoResponder, you can automatically send a response to any new email that arrives in your inbox. This is especially useful for keeping track of important customer support or sales inquiries.

There are a few different ways that you can use AutoResponders features for your email tracking software tool. The first way is to simply set up an auto-response message that will be sent out whenever a new email arrives in your inbox. This is the most basic form of an AutoResponder and it can be very effective at keeping track of emails and responding quickly to customers or clients.

Another way that you can use AutoResponders is by setting up rules that will trigger the sending of an auto-response based on certain criteria being met. For example, you could set up a rule so that if an email contains the word urgent in the subject line, then an automatic response will be sent back immediately letting the sender know that you have received their message and will respond as soon as possible. This type of rule can be very helpful for ensuring timely responses to important messages.

Finally, some email tracking software tools also allow you to schedule when auto-responses should go out based on when they were originally received. This can be very helpful if you need to make sure that someone receives a response within a certain amount of time after they send you an initial inquiry. By scheduling when auto-responses should go out, you can ensure promptness without having to constantly monitor your inbox for new messages.

However, while AutoResponders can be a great way to keep track of your email communications, there are also some potential drawbacks to using them. One potential downside is that if you use an AutoResponder message that is too generic, it could come across as unprofessional or even automated. This is why it's important to make sure that your AutoResponder messages are well-written and tailored to each specific customer or client.

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Benefits of AutoResponders

  • Allows you to quickly and easily respond to email messages.
  • Helps you keep track of who has responded to your emails and who has not.
  • Allows you to follow up with customers or clients in a timely manner.
  • Can help improve customer satisfaction levels.
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Drawbacks of AutoResponders

  • May be perceived as impersonal by some customers or clients.
  • Can lead to increased email volume for recipients who do not want to receive auto responses.
  • If not used properly, autoresponders can give the impression that you are not available or responsive to customer inquiries.
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Best email tracking software for Auto-Responders

The best email tracking software for AutoResponders should include email tracking software that can automatically respond to emails sent to your list. This will allow you to save time by not having to manually respond to each email. It should also offer a wide variety of templates so that you can choose the one that best fits your needs. 

You should be able to customize the template so it looks like it was created specifically for your business. Additionally, you want an autoresponder service that offers customer support in case any problems arise with using their system. Examples of email tracking software for autoresponders include AWeber, GetResponse, MailChimp, and Constant Contact.

Customer Segmentation

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Customer Segmentation features are a great way to ensure that your email tracking software tool is able to deliver the most relevant and personalized messages to your customers. By segmenting your customer base, you can send targeted emails that are more likely to be opened and responded to.

There are a few different ways that you can segment your customers, including by location, age, gender, interests, or even purchase history. Segmenting your customers will allow you to send them more targeted emails that are tailored specifically for them. This can result in higher open rates and click-through rates, as well as improved customer relationships overall.

While Customer Segmentation features can be extremely beneficial, there are a few things to keep in mind before using them. First of all, it’s important not to over-segment your customer base – this can actually have the opposite effect of what you’re trying to achieve and make it harder for customers to find the information they need. Second, make sure that the segments you create make sense for your business – don’t segment just for the sake of segmenting!

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Benefits of Customer Segmentation

  • Allows you to send more targeted and relevant emails to your customers.
  • Helps you to better understand your customers so that you can provide them with the products and services they want.
  • Increases customer loyalty and helps you to build long-term relationships with your customers.
  • Improves email deliverability rates by ensuring your messages are going to the right people.
  • Reduces spam complaints and unsubscribe rates.
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Drawbacks of Customer Segmentation

  • Customer segmentation can be time-consuming and expensive.
  • You need to have a good understanding of your customers to create effective segments.
  • It is difficult to change customer segments once they have been created.
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Best email tracking software for Customer Segmentation

The best email tracking software for Customer Segmentation should include the ability to track and segment customers by their interactions with your email campaigns and create custom segments based on customer behavior, demographics, or other criteria. 

It should also be able to automate email marketing messages to specific segments of customers and track the performance of each segment in terms of engagement and conversions. Consider using a tool like Klaviyo to create customer segments and automate email marketing messages.

Drag & Drop

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Drag & Drop features are one of the most useful features in email tracking software. This allows you to quickly and easily move emails from one place to another without having to open each individual email. You can also use this feature to create folders for different types of emails or even create a new folder for an email that you want to track.

The Drag & Drop feature is especially helpful when you are trying to organize your inbox. It can be very difficult to keep track of all the emails in your inbox, but with this feature, you can easily move them around so that they are all in one place. This makes it much easier to find specific emails when you need them.

However, there are some downsides to using Drag & Drop features in your email tracking software tool. First, if you accidentally move an email into the wrong folder, it can be very difficult to find it again. Second, if you have a lot of emails in your inbox, they can take up a lot of space on your computer screen. Moreover, it can be time-consuming to move all of your emails around if you have a lot of them.

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Benefits of Drag & Drop

  • The ability to track who opens your emails and when they open them.
  • The ability to see what links were clicked in your email and when they were clicked.
  • The ability to track whether or not your email was forwarded and to whom it was forwarded.
  • The ability to track if someone unsubscribed from your emails.
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Drawbacks of Drag & Drop

  • The potential for your emails to be marked as spam if you use too many images or links.
  • The potential for your emails to be blocked by some email providers if you use too many images or links.
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Best email tracking software for Drag & Drop

The best email tracking software for Drag & Drop should have the ability to track email opens and clicks in real-time and a user-friendly interface that allows users to easily drag & drop emails into the software for tracking purposes. 

It should also have detailed reports that show which emails were opened, when they were opened, and how many times each email was clicked. Examples of good email tracking software for Drag & Drop include Mailtrack.io and Mixmax.

Lead Capture

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Lead Capture is an important feature for email tracking software tools. By capturing leads, you can quickly follow up with potential customers who have shown interest in your product or service. Additionally, lead capture allows you to track the progress of your sales pipeline and see which stage each prospect is at in their buying journey.

There are a few different ways that you can use Lead Capture features for your email tracking software tool. The first way is to simply add a signup form to your website or blog so that interested visitors can subscribe to your mailing list. 

You can also add a Lead Capture form to specific pages on your website where you know prospects are likely to be located (such as pricing pages or contact forms). Additionally, some email tracking software tools allow you to create popups and welcome mats that include Lead Capture forms.

The second way that you can use Lead Capture features is by integrating them with other marketing channels such as social media or paid advertising. For example, many email tracking software tools offer Facebook pixel integration so that you can retarget prospects who have visited your website but haven’t subscribed yet. 

Similarly, some tools also offer Google Ads integration so that you can create targeted campaigns specifically for people who have visited your site but haven’t converted into leads yet.

The downside of using Lead Capture features is that they can sometimes be intrusive and interrupt the user experience. For example, if you use a popup Lead Capture form on your website, it’s possible that prospects will find it annoying and click away from your site without subscribing. 

Additionally, some people may be hesitant to sign up for your mailing list because they don’t want to receive marketing emails from you. Overall, though, Lead Capture is a valuable feature for email tracking software tools as it allows you to quickly follow up with potential customers who have shown interest in your product or service. 

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Benefits of Lead Capture 

  • Allows businesses to collect information about their leads, including contact information and purchase history. 
  • Helps businesses track the effectiveness of their marketing campaigns by measuring how many leads are generated from each campaign.
  • Allows businesses to segment their leads based on various criteria, such as geographical location or purchase history. 
  • Provides valuable insights into customer behavior, which can be used to improve the overall customer experience.
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Drawbacks of Lead Capture 

  • May require additional investment in lead capture software or services. 
  • May increase the amount of spam received by leads if their contact information is sold to third-party marketers.
  • Leads may be less likely to provide accurate information if they believe it will be used for marketing purposes.
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Best email tracking software for Lead Capture

The best email tracking software for Lead Capture should include features like Lead Nurturing, Drip Campaigns, and Workflow Management.

Lead nurturing is the process of developing relationships with buyers at each stage of the sales funnel, from awareness to consideration to decision. By providing targeted content and personalized communications, you can nurture leads until they’re ready to purchase your product or service.

Drip campaigns are a series of emails that are sent out over time to a specific list of contacts. They’re typically used to nurture leads or onboard new customers by providing them with valuable information about your product or service.

Workflow management allows you to automate repetitive tasks so you can focus on more important things. By creating rules and triggers, you can automatically send emails, assign tasks, and update contact records based on certain actions or events. Examples of lead capture software that include these features are HubSpot Sales, Pardot, and Marketo.

Email Monitoring

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Email Monitoring features are very important for email tracking software tools. By monitoring your email account, you can see when new messages arrive, who sent them, and what the subject line is. This information can help you to determine if a message is spam or not. Additionally, Email Monitoring features can also help you to keep track of your email usage statistics so that you can optimize your productivity.

However, there are some potential downsides to using Email Monitoring features. First, if you use these features to monitor your email account too closely, you may end up missing important messages. 

Additionally, if you do not have a good understanding of how to interpret the data that is provided by the Email Monitoring feature, you could make incorrect assumptions about your email usage patterns.

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Benefits of Email Monitoring

  • Allows you to track how often your emails are opened.
  • Shows you what time of day your email is being opened.
  • Allows you to see which links in your email are being clicked on.
  • Helps you understand whether or not your email marketing campaign is successful.
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Drawbacks of Email Monitoring

  • May violate privacy laws in some countries.
  • Can be considered intrusive by some people.
  • May deter potential customers from signing up for your email list if they are aware of the monitoring.
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Best email tracking software for Email Monitoring

There are many email tracking software programs available on the market. Some of these programs offer a free trial, while others require a monthly subscription fee. Some of the best email tracking software for monitoring your email are HubSpot Sales and Yesware. 

HubSpot Sales is an all-in-one sales solution that includes CRM, pipeline management, and lead nurturing capabilities. It also offers an Email Tracking tool that allows you to see when recipients open your emails and click on links inside them. 

HubSpot Sales start at $50 per month (billed annually) for the Basic plan which includes 1 user license and 5GB storage. The Professional plan costs $400 per month (billed annually) and includes 10 user licenses and 100GB of storage.

Meanwhile, Yesware is another comprehensive sales solution that has an Email Tracking feature to help you monitor your recipient’s activity with your messages. With Yesware, you can also schedule emails to be sent at a later time, set reminders, create templates, track opens and clicks, get alerted when someone views an attachment, and more. A free 14-day trial is available for new users; after that plans start at $12 per user per month (billed annually).

MultiCampaign

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MultiCampaign features are great for email tracking because they allow you to track multiple campaigns at the same time. This is especially useful if you're running a lot of different campaigns or if you want to track how effective your overall email marketing strategy is.

The main reason I like MultiCampaign features is that they make it easy to see which campaign is performing best. You can quickly compare the results of each campaign and adjust your strategies accordingly. Additionally, it's helpful to be able to track multiple campaigns simultaneously so that you can identify any patterns or trends in your data.

However, there are some downsides to using MultiCampaign features as well. First, it can be difficult to keep track of all the different data points from each campaign. Second, if one of your campaigns isn't performing well, it can be hard to figure out why since there are so many other variables at play. Overall, though, I think the benefits of using MultiCampaign features outweigh the drawbacks.

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Benefits of MultiCampaign

  • Allows you to track multiple campaigns at the same time.
  • Allows you to see which campaigns are performing well and adjust your strategy accordingly.
  • Helps you identify any issues with specific campaigns so that you can fix them.
  • Allows you to track the ROI of each campaign.
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Drawbacks of MultiCampaign

  • It can be difficult to keep track of all the different campaigns if you are running a lot of them at once.
  • You may miss out on some insights if you only look at the overall performance of all the campaigns instead of drilling down into specific ones.
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Best email tracking software for Multi-Campaign

There is no one-size-fits-all answer to this question, as the best email tracking software for multi campaigns will vary depending on your specific needs and preferences. However, some of the best email tracking software options for multi-campaigns include MailChimp, Constant Contact, AWeber, and GetResponse. 

MailChimp is a great option if you need to track multiple campaigns and want to use advanced features such as A/B testing and segmentation. Constant Contact is another excellent choice for tracking multiple campaigns, as it offers robust email analytics and reporting tools.

 AWeber is also a good option for tracking multiple campaigns, as it has an easy-to-use interface and provides detailed campaign reports. GetResponse is another great choice for those who need to track multiple campaigns, as it offers a wide range of email marketing features and tools.

Search/Filter

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Search/Filter features are important for any email tracking software tool because they allow you to quickly and easily find the emails you're looking for. However, there are a few things to keep in mind when using these features.

First, make sure that the search/filter feature is actually available in the software tool you're using. Some tools only offer basic search functionality, while others have more sophisticated filter options. If you need to be able to quickly find specific emails, make sure that the tool you're using has the appropriate search/filter features.

Second, consider how easy it is to use the search/filter feature within the email tracking software tool. Some tools require you to know complex Boolean logic in order to create effective searches, while others have more user-friendly interface options. If you're not comfortable with complex searches, look for a tool that offers an easier way to find what you're looking for.

Third, think about how often you'll need to use the search/filter feature and whether or not it's worth paying extra for a tool with this capability. If you only occasionally need to track down a specific email, a basic search function may be all you need; however, if searching through your email archives is a regular part of your workflow, investing in a more robust email tracking solution may be worth your while.

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Benefits of Search/Filter 

  • Allows users to quickly and easily find the email they are looking for without having to scroll through a long list of emails.
  • The search/filter feature can help users organize their emails by sender, date, or subject.
  • Users can use the search/filter feature to find specific information in an email, such as a phone number or address.
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Drawbacks of Search/Filter

  • The search/filter feature can be difficult to use if the user does not know how to use it properly.
  • The search/filter feature can be time-consuming if the user has a large number of emails.
  • The search/filter feature may not find all relevant emails if the user's search criteria are too specific.
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Best email tracking software for Search/Filter

The best email tracking software for search and filter would be a tool that allows you to quickly and easily find the emails you are looking for, and then provides options to sort or filter the results. Some features to look for in such a tool include the ability to search by sender, recipient, subject line, or other criteria and filter the results by date range, size, attachment type, etc. Examples of email tracking software that offer these features include Microsoft Outlook, Gmail, and Yahoo Mail.

Lead Management

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Lead Management features for email tracking software tools can be used in a number of ways depending on the specific tool. The main use for Lead Management features is to keep track of potential customers who have been contacted via email. This can be done by manually adding leads into the software, or by using integration with a CRM system.

Lead Management features usually include the ability to add notes and comments to each lead, as well as set follow-up dates. Some tools will also allow you to create custom fields for each lead, which can be useful for tracking additional information such as product interest or budget.

Once leads have been added to the system, they can then be sorted and filtered based on various criteria such as name, company size, or location. This makes it easy to quickly find and contact the right leads.

The main advantage of using Lead Management features is that it allows you to keep track of all your potential customers in one place. This makes it much easier to follow up with them and close deals. Additionally, having all this information stored centrally means that you can easily share it with other members of your team so that everyone is aware of your progress.

The main disadvantage of using Lead Management features is that they can be time-consuming to set up and maintain. If you have a large number of leads, it can take a significant amount of time to add them all into the system and keep track of their progress. Additionally, if you do not use integration with a CRM system, you will need to manually update the information for each lead, which can be error-prone.

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Benefits of Lead Management

  • Allows you to see who is opening your emails.
  • Allows you to see what links are being clicked on in your emails.
  • Allows you to track the performance of your email campaigns.
  • Helps you to segment your leads so that you can send more targeted emails.
  • Can help you score your leads so that you know which ones are most interested in your product or service.
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Drawbacks of Lead Management

  • If you do not have a lead management system in place, it can be difficult to track leads who unsubscribe from your emails.
  • Lead management systems can be expensive.
  • You need to have a good understanding of how the system works in order to get the most out of it.
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Best email tracking software for Lead Management

There is a wide range of email tracking software available on the market, each with its own set of features. Some common lead management features to look for include the ability to track who opens your emails and when, click-tracking to see which links in your email are being clicked, the ability to schedule and send mass emails, and a CRM integration to automatically add new leads into your system. 

Consider using a free trial of a few different email tracking software options to find the one that best fits your needs. Some software worth considering includes HubSpot Sales, Yesware, and Pipedrive.

Location Tracking

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Location Tracking features can be used for a variety of purposes. For example, they can be used to track the location of email recipients in real time, or they can be used to monitor the geographical distribution of email opens over time.

There are several advantages to using Location Tracking features. First, they can provide valuable insights into the behavior of email recipients. For instance, if you notice that a large number of people from a particular country are opening your emails, you may want to target your marketing efforts towards that country specifically. 

Second, Location Tracking features can help you identify potential problems with your email delivery system; for example, if you see that emails sent to certain countries are rarely opened, it could indicate that there is an issue with your deliverability in those countries. 

Finally, Location Tracking features can also be useful for customer service purposes; for example, if you need to troubleshoot an issue with an individual customer's account, being able to see their location history may help you resolve the problem more quickly.

There are also some potential drawbacks associated with using Location Tracking features. First and foremost among these is privacy concerns; many people may feel uncomfortable knowing that their movements are being tracked by a corporation (even if they have consented to this tracking). 

Additionally, Location Tracking data can be inaccurate; for instance, if an email is opened on a mobile device that does not have GPS capabilities, the tracking data will only reflect the location of the IP address associated with that device, which may not be accurate. 

Finally, Location Tracking features can add complexity to your email tracking system; for example, if you want to track opens by country, you will need to set up and maintain separate databases for each country (or use a third-party service that provides this functionality).

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Benefits of Location Tracking

  • Provides valuable insights into customer behavior.
  • Helps improve marketing strategies.
  • Can be used to target specific customers with customized offers.
  • Allows businesses to track the success of marketing campaigns.
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Drawbacks of Location Tracking

  • May violate the privacy of customers.
  • Can be used to send spam or other unwanted emails.
  • May result in lower open and click rates due to mistrust.
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Best email tracking software for Location Tracking

There are many email-tracking software programs that offer location-tracking features. Some of the more popular ones include HubSpot Sales, Yesware, SalesforceIQ Inbox, and Contactually. 

HubSpot Sales is a powerful email tracking software that offers several features for sales professionals, including location tracking. With this feature, users can see where their recipients open and click on their emails. This information can be used to better understand customer behavior and optimize sales strategies accordingly.

Yesware is another excellent email-tracking software program that includes a location tracker feature. This tool allows users to see not only where their recipient opened the email but also what city they were in when they did so. This information can be very valuable for salespeople who want to target specific areas with their marketing efforts. 

Meanwhile, SalesforceIQ Inbox is a great option for sales professionals who want to track email opens and clicks by location. With this tool, users can see not only where their recipient opened the email but also what city they were in when they did so. This information can be very valuable for salespeople who want to target specific areas with their marketing efforts.

Finally, Contactually is another excellent email-tracking software that offers location-tracking features. With this tool, users can see not only where their contacts open and click on their emails but also what city they were in when they did so. This information can be very valuable for salespeople who want to target specific areas with their marketing efforts.

Workflow Management

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Workflow Management features are designed to automate and streamline your email marketing processes. With these features, you can easily create and manage your email campaigns, track their performance, and optimize your workflow for maximum efficiency.

There are a few different ways to use Workflow Management features in your email tracking software tool. The first way is to use them to automatically generate reports on the performance of your email campaigns. This way, you can see which emails are getting the most clicks, opens, or conversions, and then adjust your workflow accordingly.

Another way to use Workflow Management features is to automate your email marketing tasks. For example, you can set up rules so that certain emails are sent out at specific times or triggered by certain events (such as a customer making a purchase). This can save you a lot of time and energy in the long run by eliminating the need to manually send out each individual email campaign.

Finally, you can also use Workflow Management features to improve the overall quality of your email list. By segmenting your list into different groups based on interests or demographics, you can ensure that each group receives highly targeted content that is relevant to them. This will not only improve engagement rates but also lead to more sales and conversions over time.

However, there are a few drawbacks to using Workflow Management features in your email tracking software tool. First of all, these features can be fairly complex and time-consuming to set up. If you're not careful, you could easily spend more time setting up your workflow than actually working on your email campaigns. 

Additionally, if you're not familiar with how email marketing works, you could unintentionally create rules that do more harm than good (such as sending out too many emails at once or neglecting to follow up with customers).

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Benefits of Workflow Management

  • Offers a clear and concise way to manage your email communications.
  • Helps ensure that important emails are not overlooked or lost in a cluttered inbox.
  • Allows you to easily track who has read an email and when.
  • Enables you to quickly find specific emails using search features.
  • Makes it easy to share email communications with others.
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Drawbacks of Workflow Management

  • May require a learning curve to set up and use effectively.
  • Can be time-consuming to manage if you have a large number of emails.
  • If not used properly, can lead to information overload.
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Best email tracking software for Workflow Management

Email tracking software is a great way to manage your email workflow. It can help you keep track of your email correspondence, schedule emails, and even automate some of your email tasks. There are many different email tracking software programs available, so it is important to choose one that fits your specific needs. 

Some things to consider when choosing an email tracking program include ease of use, functionality, and price. Examples of email tracking software programs include HubSpot Sales and Yesware.

Customizable Branding

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Customizable Branding features allow you to personalize your email tracking software tool with your own logo, colors, and branding. This can be useful if you want to match the look and feel of your tool with your company's brand, or if you simply want to make it more visually appealing. However, there are some potential downsides to using Customizable Branding features.

One downside is that it can take longer to set up and use a Customizable Branding feature than it would to just use the default settings in your email tracking software tool. This is because you need to spend time creating or choosing the right logo, colors, and branding for your tool. 

Additionally, Customizable Branding features can also make it more difficult to track emails because they can change the way that emails appear in your inboxes. For example, if you have a colored background on your branded email tracking software tool's interface but not on other tools that you use regularly (such as Gmail), this could make it harder for you to find specific emails when searching through all your messages.

Another potential downside to using Customizable Branding features is that it could give the impression to your contacts that you are trying to sell them something, rather than just providing them with useful information. This is because people are generally more likely to trust brands that they recognize and feel comfortable with. 

Therefore, if you're sending emails from a branded email tracking tool, your contacts may be less likely to open or click through on those messages. In contrast, if you're not using any branding at all, or if you're using generic branding (such as the default logo for your email tracking software tool), your contacts may be more likely to trust your messages and actually read them.

Then again, Customizable Branding features can also be useful in some situations. For example, if you're sending a lot of emails to contacts who don't know each other, using branding can help those contacts remember who you are and what your company does. 

Additionally, if you have a large number of employees who use your email tracking software tool, Customizable Branding can help them quickly identify which messages are from you and which ones aren't.

Overall, whether or not to use Customizable Branding features is up to you and will depend on your specific needs and goals.

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Benefits of Customizable Branding 

  • Allows you to track and analyze the performance of your email campaigns.
  • Helps you understand what drives engagement with your emails.
  • Enables you to test different subject lines, content, send times, and other factors to optimize your email campaigns.
  • Provides valuable insights that can help improve your overall marketing strategy.
  • Offers a more personalized experience for recipients by displaying your brand in their inboxes.
  • Gives you an edge over competitors who are not using customized branding for their email tracking.
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Drawbacks of Customizable Branding

  • May require additional time and effort to set up.
  • Recipients may see the branding as intrusive or spammy.
  • Could negatively impact your deliverability if not done correctly.
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Best email tracking software for Customizable Branding

The best email tracking software for customizable branding would be HubSpot Sales. With HubSpot Sales, you can customize your emails with your company's logo, colors, and fonts. You can also track who opens and clicks on your emails so you can see what's working and what isn't. Alternatively, you can try Yesware, which also offers customizable branding and email tracking features.

Landing Pages/Web Forms

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Landing Pages/Web Forms features are one of the most useful features that an email tracking software tool can offer. By using this feature, you can easily track how many people visit your website or landing page, and how long they stay there. This information is valuable because it helps you determine whether or not your marketing efforts are effective.

There are a few things to keep in mind when using this feature, however. First of all, make sure that the web form you're using is set up correctly. If it's not, you may not be able to track anything at all. 

Secondly, remember that people may abandon your landing page if they don't see what they're looking for right away; don't assume that just because someone visited your page, they're interested in what you have to offer. 

Finally, keep in mind that this feature won't work if cookies are disabled on the user's browser; if you want to ensure accurate tracking, make sure to include instructions on how to enable cookies before directing users to your landing page.

Overall, Landing Pages/Web Forms features can be extremely helpful in determining the effectiveness of your marketing efforts. Just make sure that you use them correctly and take into account any potential limitations before relying too heavily on the data they provide.

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Benefits of Landing Pages/Web Forms

  • Allows you to track how many people are visiting your landing page or web form.
  • Helps you determine which marketing campaigns are driving traffic to your landing page or web form.
  • Enables you to see what content on your landing page or web form is most popular with visitors.
  • Gives you insight into which elements of your landing page or web form are conversion rates.
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Drawbacks of Landing Pages/Web Forms

  • May require additional effort to set up tracking on each individual landing page or web form.
  • Tracking data can be difficult to interpret if you are not familiar with web analytics tools.
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Best email tracking software for Landing Pages/Web Forms

There are a few great email-tracking software options available that can be used for Landing Pages/Web Forms. Some of our favorites include MailChimp, AWeber, and GetResponse. MailChimp offers a great free plan that allows you to track your email opens, clicks, and unsubscribes. AWeber and GetResponse both offer plans that start at $15/month and include features like autoresponders, landing page builders, and more.

Mobile Optimized Emails

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Mobile Optimized Emails is a great feature for email tracking software tools. It allows you to see how your recipients are interacting with your emails on their mobile devices. This is important because more and more people are using their mobile devices to check their email.

The Mobile-Optimized Emails feature lets you see things like whether or not someone opened your email, what time they opened it, how long they spent reading it, and whether or not they clicked on any links in the email. This information can be very valuable when trying to track the effectiveness of your emails.

However, there are some drawbacks to using this feature. First of all, it only works with certain types of email clients (such as Gmail). So if you're not sure which type of client your recipient is using, you won't be able to track them accurately.

Second, the data that's collected isn't always 100% accurate. For example, sometimes people will open an email on their desktop computer but then read it later on their phone; in these cases, the Mobile Optimized Emails feature will only show that the person opened the email once (on their desktop), even though they actually read it twice (once on each device).

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Benefits of Mobile-Optimized Emails

  • Provides a better user experience for recipients who are viewing your email on a mobile device.
  • Helps ensure that your email message will be rendered correctly on a variety of devices, including smartphones and tablets.
  • Can help improve your deliverability rates, since more and more people are reading emails on mobile devices.
  • Makes it easier to track opens, clicks, and other engagement metrics since you can see how users are interacting with your email on different devices.
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Drawbacks of Mobile-Optimized Email

  • Can be more time-consuming to create, since you need to design and code a separate version of your email for mobile devices.
  • May not be compatible with all email clients, so some users may still see the non-optimized version of your message.
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Best email tracking software for Mobile Optimized Emails

There is no one-size fits all answer to this question, as the best email tracking software for mobile-optimized emails will vary depending on your specific needs and preferences. However, some popular options include Mailchimp, AWeber, and Constant Contact. 

Mailchimp offers a free plan for up to 2,000 contacts, making it a good option for small businesses. AWeber and Constant Contact both offer free trials, so you can try out their features before committing to a paid plan. They also offer a variety of features that can help you optimize your emails for mobile devices, such as responsive email templates and the ability to track opens and clicks.

Monitoring

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Monitoring features are important for keeping track of your email communications. By monitoring your email, you can ensure that you're receiving the messages you need to, while also avoiding spam and other unwanted emails.

There are a few different ways to monitor your email. One way is to use an extension or plugin for your web browser. These extensions will allow you to see a list of all the emails sent to and from your account, as well as their subject lines. This can be helpful if you want to quickly scan through your inbox and determine which messages are worth reading and responding to.

Another way to monitor your email is by using a desktop client such as Microsoft Outlook or Mozilla Thunderbird. These clients will download all of the messages in your inbox onto your computer so that you can read them even when you're offline. Additionally, they usually have more robust filtering options than webmail clients like Gmail or Yahoo! Mail, so you can better control which messages end up in your inbox (and thus avoid getting overwhelmed by irrelevant emails).

Finally, there are standalone email tracking software tools available that offer similar features to web browser extensions and desktop clients. Some of these tools are free (such as ReadNotify), while others require a monthly subscription fee (like Bananatag). 

Email tracking software typically allows you not only to see when an email was opened and read but also provides additional features like click tracking (so you know what links were clicked on within the body of an email) and reply detection (so you know if someone has responded directly to one of your tracked emails).

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Benefits of Monitoring

  • Allows the sender to see if the email has been opened.
  • Allows the sender to see what time the email was opened.
  • Allows the sender to see how many times the email was opened.
  • Allows the sender to see what location the email was opened from.
  • Allows the sender to set a reminder if the email has not been opened after a certain amount of time.
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Drawbacks of Monitoring 

  • The recipient may feel like their privacy has been invaded if they are not expecting to be tracked.
  • The recipient may find the monitoring intrusive and annoying.
  • The sender may come across as being overly pushy or salesy if they are constantly checking up on whether or not an email has been opened.
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Best email tracking software for Monitoring

MailTrack.io is an email tracking software that works with Gmail and Inbox by Gmail. It lets you know when your emails have been opened, replied to, or forwarded. You can also see what time each action was taken. MailTrack.io is free for individual users and has a paid plan for businesses. 

Meanwhile, Bananatag is another email tracking software that works with Gmail and Outlook. It lets you track when your emails are opened, how many times they’re viewed, what device was used to view them, and more. Bananatag has a free plan for individuals and a paid plan for businesses starting at $5/month per user. 

Finally, HubSpot Sales is an all-in-one sales tool that includes email tracking as well as features like contact management, CRM integration, live chat, meeting scheduling, and more. HubSpot Sales start at $50/month per user.

CRM

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Customer relationship management (CRM) features are important for email tracking software tools. By understanding your customer's needs, you can better target your marketing efforts and improve sales conversions. Additionally, CRM data can help you to track your customer's buying journey and identify areas where they may need more assistance.

There are a few different ways you can use CRM features for your email tracking software tool. First, you can integrate your email tracking software with your CRM system. This will allow you to automatically sync customer data between the two systems, making it easy to keep track of customer interactions and activity. 

Additionally, many email tracking software tools offer built-in CRM features that you can use to manage your contacts and customers. These tools typically include features such as contact lists, lead management, and sales pipeline management.

Another way to use CRM features for your email tracking software is by using them to segment your contacts into different groups. This allows you to send more targeted emails based on the interests and needs of each group. 

For example, if you have a list of potential customers who haven't purchased anything yet, you could create a segmented list specifically for them and send them promotional material about new products or special offers. Segmenting your contacts in this way can help improve both open rates and conversion rates from your emails.

However, there are a few downsides to using CRM features for your email tracking software. First, it can be time-consuming to set up and maintain if you don't have an existing CRM system in place. Additionally, if you're not careful with how you segment your contacts, you could end up spamming them with too many emails. Finally, some people may find it intrusive if they feel like they're being constantly tracked by their email provider.

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Benefits of CRM

  • Offers a clear and concise summary of customer interactions.
  • Allows you to quickly identify areas where customers are struggling.
  • Helps you prioritize follow-up actions with at-risk customers.
  • Gives you visibility into which sales reps are performing well (and not so well).
  • Eliminates the need for guesswork in your customer communications.
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Drawbacks of CRM

  • May require a significant investment of time and resources to set up.
  • Requires ongoing maintenance to keep data accurate and up-to-date.
  • Can be overwhelming if you don't have a clear plan for how you'll use it.
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Best email tracking software for CRM

There are a few different email tracking software programs that work with Salesforce CRM. Some of the more popular ones include Yesware, HubSpot Sales, ToutApp, Cirrus Insight, and Apptivo CRM. Yesware and HubSpot Sales offer a free trial, while ToutApp and Cirrus Insight have free versions with limited features. Apptivo CRM is a paid program that starts at $10 per month.

Mailing List Management

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Mailing List Management features are an important part of any email tracking software tool. By managing your mailing lists, you can keep track of who is subscribed to what list, and when they last updated their subscription preferences. 

This allows you to segment your subscribers into different groups so that you can send targeted emails based on their interests. Additionally, mailing list management can help you avoid sending emails to people who are no longer interested in receiving them.

There are a few different ways that you can use Mailing List Management features for your email tracking software tool. The first is by manually managing your lists. This means that you will need to keep track of all of the different lists that you have created, and periodically check in on their subscription preferences. Additionally, you will need to add new subscribers to the appropriate lists as they sign up for your newsletter or other communications.

The second way that you can use Mailing List Management features for your email tracking software tool is by using an automated system. There are a number of these systems available, and they typically work by integrating with your email service provider (ESP). 

Once set up, they will automatically add new subscribers to the appropriate list based on their signup information, and update their subscription preferences as needed. This can save you a lot of time if you have a large number of subscribers, but it does require some initial setup time investment.

The third way that you can use Mailing List Management features for your email tracking software tool is through a third-party service such as AWeber or MailChimp. These services offer similar functionality to what is described above, but with the added benefit of being able to manage multiple mailing lists from one central location. This can be helpful if you want to segment your audience further than what is possible with manual management or ESP integration alone. However, it should be noted that these services often come with monthly fees attached; so make sure to factor this into your budget before signing up for one.

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Benefits of Mailing List Management

  • Provides a way to keep track of all the email addresses that are subscribed to a mailing list. 
  • Allows you to segment your subscribers into different groups so that you can send targeted emails. 
  • Helps you avoid spam traps and blacklists by keeping your mailing list clean. 
  • Enables you to track who opens and clicks on your emails so that you can gauge engagement levels.
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Drawbacks of Mailing List Management 

  • Requires you to have a certain level of technical expertise in order to set it up and use it effectively. 
  • Can be time-consuming to manage, especially if you have a large mailing list. 
  • There is usually a cost associated with using a mailing list management service.
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Best email tracking software for Mailing List Management

Some of the best email tracking software for mailing list management include AWeber, GetResponse, and MailChimp. AWeber is a great choice for those who want to track their email campaigns and see detailed reports on their results. 

GetResponse is another excellent option that offers a wide range of features, including autoresponders, which can be very helpful in managing your mailing list. MailChimp is also a good choice for those who need to track their email campaigns but don’t need all the bells and whistles offered by other platforms.

WYSIWYG Editor

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WYSIWYG Editor is a great way to manage your email tracking. It allows you to see how many people have opened your email, how long they spent reading it, and whether or not they clicked on any links within the email. This information can be extremely valuable when trying to gauge the effectiveness of your marketing campaigns.

There are a few different ways that you can use WYSIWYG Editor for your email tracking needs. One way is to simply install the software onto your computer and then use it whenever you need to track an email campaign. This method is very effective and will give you all of the information that you need in order to make informed decisions about your marketing efforts.

Another way that you can use WYSIWYG Editor for email tracking is by signing up for a service that offers this type of functionality. There are a number of different companies out there that offer this type of service, so finding one should not be too difficult. 

Once you have found a company that offers this type of service, all you need to do is sign up for an account and then start using their system to track your emails. This method is also quite effective, but it does require some monthly fees in order to keep using the service.

However, there are some drawbacks to using WYSIWYG Editor for email tracking. One of the biggest drawbacks is that it can be difficult to track emails that were sent from your personal account. This is because most email providers do not allow third-party software to access their servers. As a result, if you want to use WYSIWYG Editor for email tracking, you will need to set up a separate account with a company that offers this type of service.

Another drawback of using WYSIWYG Editor for email tracking is that it can be somewhat inaccurate. This is because the software relies on cookies in order to track how many people have opened your email and how long they spent reading it. 

However, some people may delete their cookies after opening an email, which would cause the software to lose its ability to track them. Additionally, some spam filters may also block the cookies associated with WYSIWIG Editor, which could again lead to inaccurate results.

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Benefits of WYSIWYG Editor

  • Allows you to see how your email will look when it is sent.
  • You can track who opens your email and when.
  • Allows you to test different subject lines and preview how they will look in the inbox.
  • You can schedule your email to be sent at a later date and time.
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Drawbacks of WYSIWYG Editor

  • The editor can be buggy and may not always render the email correctly.
  • May add extra code to your email that could trigger spam filters.
  • The editor may not support all HTML tags.
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Best email tracking software for WYSIWYG Editor

There is no one-size-fits-all answer to this question, as the best email tracking software for WYSIWYG Editor will vary depending on your specific needs and preferences. However, some of the top choices for email tracking software include Mailtrack, Yesware, and HubSpot Sales. 

Mailtrack offers a free plan as well as paid plans starting at $5/month, Yesware has a free plan and paid plans starting at $12/month, and HubSpot Sales offers a free trial and paid plans starting at $50/month.

CAN SPAM Compliance

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CAN SPAM Compliance features are important for email tracking software tools because they help ensure that senders are in compliance with the CAN SPAM Act. This act regulates how commercial emails can be sent, and it includes requirements such as having a valid physical address and providing a way for recipients to opt-out of future messages.

Some email tracking software tools include CAN SPAM Compliance features as part of their basic package, while others offer them as an add-on or premium feature. If you're considering an email tracking tool, be sure to find out whether or not it offers these features.

There are several benefits to using an email tracking tool with CAN SPAM Compliance features. First, it can help you avoid potential legal problems associated with sending spammy emails. Second, it can give you peace of mind knowing that your emails are less likely to be marked as spam by recipients' filters. Finally, it can save you time and money by avoiding the need to resend emails that were incorrectly flagged as spam.

On the other hand, there are a few potential downsides to using an email tracking tool with CAN SPAM Compliance features. First, it can be more expensive than a tool that doesn't offer these features. Second, it may be more difficult to use than a simpler tool. Finally, you may need to take extra steps to ensure that your emails comply with the law, which could take up additional time and effort.

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Benefits of CAN SPAM Compliance

  • Provides a clear and concise description of what the recipient can expect to receive in terms of email content from the sender.
  • Ensures that all commercial emails sent include a valid physical address, which helps to build trust with potential customers.
  • Allows recipients to easily opt-out of future communications if they are not interested in the product or service being offered.
  • Reduces the chances of spam complaints being filed against the sender, which can lead to negative consequences such as being blacklisted by ISPs.
  • Can help improve deliverability rates for commercial emails, as ISPs are more likely to prioritize messages that are CAN SPAM compliant.
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Drawbacks of CAN SPAM Compliance

  • The law is not enforced by the Federal Trade Commission (FTC), which means that companies can technically get away with breaking the rules.
  • There are no penalties specified in the law for violators, which again could lead to a lack of enforcement.
  • The opt-out provision could be abused by recipients who simply do not want to receive any commercial emails, regardless of their content.
  • Some argue that the law actually benefits spammy senders, as it legitimizes their mass emailing practices.
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Best email tracking software for CAN SPAM Compliance

There is no definitive answer to this question, as there are a variety of email tracking software programs available, each with its own unique features and capabilities. However, if you need recommendations for email tracking software programs that can help you ensure compliance with CAN SPAM regulations, we suggest looking into MailChimp, AWeber, or Constant Contact. 

MailChimp in particular offers a number of features that can help you comply with CAN SPAM regulations, such as the ability to create opt-in forms and manage subscribers, as well as tools for managing bounced emails and unsubscribes. 

Meanwhile, AWeber and Constant Contact both offer autoresponders, which can help you automate your email marketing efforts and ensure that all of your subscribers receive the same messages in a timely manner.

Dynamic Content

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Dynamic Content is an email tracking feature that allows you to track which emails your contacts are opening and clicking on. This information can be used to segment your contact list, send targeted follow-up emails, and measure the effectiveness of your email campaigns.

There are a few different ways to use Dynamic Content in your email tracking software tool. The first way is to simply create a dynamic content block and insert it into your email template. When someone opens or clicks on the link in the dynamic content block, they will be added to a special dynamic content group in your contact list. You can then use this group to segment your contacts and send targeted follow-up emails.

The second way to use Dynamic Content is to create a custom field in your contact list for each type of content you want to track (e.g., Opened Email A, Clicked Link B, etc.). Then, when someone opens or clicks on one of those types of content, their corresponding custom field will be updated with the date/time stamp of their activity. This information can then be used for segmentation and follow-up purposes.

The third way to use Dynamic Content is through Google Analytics integration. If you have Google Analytics installed on your website (which most people do), you can configure it so that every time someone clicks on a link in one of your Dynamic Content blocks, an event is recorded in Google Analytics with all sorts of useful information about what happened (e.g., which page they were on when they clicked the link, what browser they were using, etc.). This data can then be used to better understand how people interact with your website and improve future marketing efforts.

The only downside to using Dynamic Content is that it requires a bit of technical knowledge to set up and configure. However, once you get the hang of it, it's actually quite easy to use. Overall, the benefits of using Dynamic Content far outweigh the drawbacks.

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Benefits of Dynamic Content

  • Provides a way to track how often emails are opened.
  • Allows you to segment your audience based on interests.
  • Gives you insight into what time of day people are most likely to open your emails.
  • Helps you understand what type of content is most popular with your subscribers.
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Drawbacks of Dynamic Content

  • It can be difficult to set up.
  • You need to have a good understanding of HTML and CSS to make it work properly.
  • There is a risk that your email could end up in the spam folder if you're not careful with your design.
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Best email tracking software for Dynamic Content

There are a few email tracking software options that support dynamic content, but the one that stands out the most is Pardot by Salesforce. 

Pardot allows you to personalize your emails with dynamic content based on factors like lead score, engagement history, and more. This makes it easy to create highly targeted and relevant emails that will resonate with your leads and customers. 

Alternatively, you could also use a tool like Mailchimp, which has limited dynamic content capabilities but is still a great option for email tracking.

Audience Targeting

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Audience Targeting is a great way to make sure your emails are being delivered to the right people. It allows you to specify who you want to receive your email, and then track whether or not they open it. This can be useful for making sure that your messages are getting through to the right people, and also for determining whether or not your audience is actually interested in what you have to say.

There are a few different ways that you can use Audience Targeting. The first is by specifying which contacts should receive your email. This can be done by adding their email addresses to a list, or by choosing them from a contact group. You can also target specific types of contacts, such as those who have previously opened one of your emails, or those who live in a certain country.

The second way that you can use Audience Targeting is by setting up rules about when and how often your contacts should receive your emails. For example, you might only want to send an email once per week, or only during business hours. By setting these rules up ahead of time, you can ensure that your messages are always being delivered at the most relevant times for your audience.

The downside of Audience Targeting is that it can be time-consuming to set up. If you have a large number of contacts, or if you want to target a very specific group of people, it can take some time to add them all to your list. Additionally, if you change your mind about who should receive your emails, or when they should receive them, you'll need to go back and adjust your settings accordingly.

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Benefits of Audience Targeting

  • Offers the ability to track how many people open your email.
  • Allows you to see what time of day your email was opened.
  • Gives you insight into whether or not your subject line was effective.
  • Shows you what devices were used to open the email.
  • Provides data on where your email was opened.
  • Helps you understand how long each person spent reading your email.
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Drawbacks of Audience Targeting

  • May be considered invasive by some people.
  • Can be used to spam people with unwanted emails.
  • May lead to less engagement with your brand if people feel like they are being tracked too closely.
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Best email tracking software for Audience Targeting

There are a few great email-tracking software options that can help you target your audience more effectively. Among these software are MailChimp, Constant Contact, and AWeber. MailChimp is a great tool that allows you to segment your subscribers into different groups so that you can send targeted content to each group.

Constant Contact also offers similar features, allowing you to target your audience with specific content. AWeber is another excellent email-tracking software option that provides users with the ability to track their open rates, click-through rates, and unsubscribe rates.

Marketing Automation

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Marketing Automation is a great way to keep track of your email communications. It allows you to see when someone has opened an email, how long they spent reading it, whether or not they clicked on any links, and if they forwarded it to anyone else. This information can be extremely valuable in understanding what kind of content is resonating with your audience and which emails are being ignored.

There are a few different ways that you can use Marketing Automation features for your email tracking software tool. The first is by setting up triggers that automatically send follow-up emails based on certain conditions being met. For example, you could set up a trigger that sends a discount code to anyone who opens an email but doesn't click through to your website within 24 hours.

Another way to use Marketing Automation features is by segmenting your list into different groups so that you can send more targeted emails. For example, you might want to create separate lists for people who live in different states or countries so that you can send them customized messages based on their location. Segmenting your list will also allow you to test different subject lines or content types to see what performs best with each group.

The final way that you can use Marketing Automation features for your email tracking software tool is by creating rules that determine what happens when someone takes certain actions with your emails. For example, you could create a rule that adds people who open three consecutive emails from you into a VIP group so that they receive special offers and discounts going forward.

However, it's important to note that Marketing Automation features can be a bit of a double-edged sword. On one hand, they can save you a lot of time by automating repetitive tasks or sending follow-up emails for you. On the other hand, they can also cause your audience to feel like they're being bombarded with too many emails if used excessively.

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Benefits of Marketing Automation

  • Allows businesses to track when emails are opened and if links in the email are clicked.
  • This information can be used to segment customers and create targeted marketing campaigns.
  • Marketing automation can also automate email messages based on customer behavior, such as abandoned cart emails or birthday greetings.
  • This allows businesses to focus on other tasks while still providing a high level of customer service.
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Drawbacks of Marketing Automation

  • If not used correctly, marketing automation can be intrusive and turn customers off.
  • It is important to use data from email tracking sparingly and only when it will benefit the customer.
  • Too much information can be overwhelming, and businesses should avoid bombarding customers with too many emails or messages.
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Best email tracking software for Marketing Automation

There are many email tracking software options available on the market. However, not all of them offer marketing automation features. Some popular email tracking software with marketing automation capabilities include HubSpot, Pardot, and Marketo.

HubSpot offers a free version of its software, which includes basic email tracking and automation features. Pardot is a paid service that offers more robust email tracking and automation features. Marketo is another paid service that offers comprehensive email tracking and marketing automation capabilities.

Customizable Forms

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Customizable Forms is an email tracking feature that allows you to track the number of times your emails are opened, as well as who opens them and when. This can be useful for a variety of reasons, such as understanding which contacts are interested in your messages and gauging the effectiveness of your email campaigns.

There are a few different ways to use Customizable Forms. One is to create a form that must be filled out before an email can be sent. This ensures that only people who are genuinely interested in hearing from you will receive your messages, and it also allows you to collect valuable data about your audience. 

Another way to use Customizable Forms is to embed a form within your emails themselves. This lets recipients fill out the form without leaving their inboxes, making it more likely that they'll actually take the time to do so. 

And finally, you can create forms that pop up after someone has already opened an email; this allows you to gauge interest levels and get even more granular data about who's reading your messages.

However, there are a few potential drawbacks to using Customizable Forms. One is that they can be time-consuming to set up, especially if you want to create multiple forms for different purposes. 

Another is that some people may find them intrusive or annoying, which could lead them to unsubscribe from your list or mark your messages as spam. And finally, if you're not careful with how you use forms, you could end up violating anti-spam laws and getting into hot water with your ISP.

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Benefits of Customizable Forms

  • Allows you to track which emails are being opened and read.
  • Allows you to track the time and date that an email was opened.
  • Gives you insight into what type of content is most popular with your audience.
  • Helps you determine whether your email campaigns are successful.
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Drawbacks of Customizable Forms

  • May require some technical knowledge to set up.
  • May not be compatible with all email providers.
Recommendations Expand Collapse

Best email tracking software for Customizable Forms

There is no one best email tracking software for customizable forms. However, there are a few options that stand out from the rest. One popular option is JotForm. JotForm offers a wide range of features and integrations that make it easy to create custom forms and track submissions. Additionally, JotForm offers a free plan that includes up to 5 form submissions per month. 

Another great option is Wufoo by SurveyMonkey. Like JotForm, Wufoo offers an easy-to-use platform for creating custom forms. It also includes basic email tracking capabilities and integrates with a variety of third-party applications (including Salesforce). Plans start at $14/month for up to 500 form submissions per month.

Image Library

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Image Library is a feature that allows you to track how many times an image has been used in your email content. This is useful for determining whether or not your audience is engaging with the images in your email, as well as for A/B testing different images to see which ones are more effective.

There are several ways to use Image Library features for your email tracking software tool. The first way is to simply check the number of times an image has been used. This can be done by looking at the total number of views under the Image Library tab in your software's dashboard. If you're using a popular image hosting service like Flickr, you can also view this information directly on their website.

The second way to use Image Library features is to track how many people click on an image within your email content. To do this, you'll need to add a special tracking code to each image URL before sending out your emails. 

Once these codes have been added, you'll be able to see detailed reports showing how many people clicked on each image (as well as other data such as time spent viewing the image and geographic location).

Lastly, some email tracking software tools will also allow you to A/B test different images within your content. This means that you can send out two versions of an email, one with Version A of an image, and one with Version B, and then compare the results afterward to see which version performed better. This type of testing can be extremely valuable for finetuning your email campaigns and ensuring that they're as effective as possible.

The downside of using Image Library features is that they can be somewhat time-consuming to set up and manage. If you're not careful, it's easy to get overwhelmed by all of the data that's available. Additionally, if you're not using a tool that offers A/B testing capabilities, you'll need to manually track which images are being used in each email campaign (which can be a bit of a pain).

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Benefits of Image Library

  • Provides a way to organize and track images used in email campaigns.
  • Helps ensure that images are properly sized and formatted for email.
  • Allows you to quickly find previously used images.
  • Enables easy sharing of images between team members.
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Drawbacks of Image Library

  • There is a risk of duplication if multiple team members are working on the same campaign.
  • Images must be manually added to the library, which can be time-consuming.
Recommendations Expand Collapse

Best email tracking software for Image Library

There is no definitive answer to this question, as there are a variety of email tracking software programs available on the market. Some popular options include Mailtrack, Yesware, and Bananatag. Mailtrack offers users the ability to track when an email is opened, how long it was read for, and whether or not it was forwarded. 

Yesware provides similar features, as well as the ability to see if links in emails were clicked on. Bananatag offers a more comprehensive suite of tools for tracking email engagement, including the ability to track who reads your emails and when.

Real-Time Monitoring

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Real-Time Monitoring is an email tracking feature that allows you to see when your emails are opened and whether or not they’re being read. This can be useful for a number of reasons, such as understanding how interested someone is in what you have to say or determining the best time to follow up with them.

There are a few different ways to use Real Time Monitoring features. The first is simply by keeping an eye on the notifications that pop up in your inbox whenever someone opens one of your messages. This can be helpful if you want to quickly gauge interest levels but doesn’t give you much detail about when or how often your emails are being read.

Another way to use Real Time Monitoring is by looking at detailed reports that show when each individual message was opened and for how long it was open. This information can be valuable if you want to understand which topics are resonating with your audience and where there might be room for improvement. It can also help you decide when is the best time to reach out again so you don’t come across as too pushy or salesy.

The disadvantage of using Real Time Monitoring features is that they can be a bit intrusive. If you have your notifications set to pop up on your screen every time someone reads one of your emails, it can be hard to focus on anything else. And if you’re constantly checking detailed reports, you might start to feel like you’re stalking your contacts instead of just trying to better understand their needs.

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Benefits of Real-Time Monitoring

  • Allows you to track the success of your email campaigns in real time.
  • Helps you identify and troubleshoot delivery problems as they happen.
  • Gives you insight into who is opening your emails and when.
  • Allows you to adjust your email campaigns on the fly to maximize results.
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Drawbacks of Real-Time Monitoring 

  • Can be resource intensive, especially if you are tracking a large number of emails.
  • May not be able to track all aspects of an email campaign, such as clicks and conversions.
Recommendations Expand Collapse

Best email tracking software for Real-Time Monitoring

There are many email tracking software programs available, but not all of them offer real-time monitoring. Some trackers only provide information about past emails, while others may require you to manually check for new messages. 

The best email tracking software will offer both past and present data in real time so that you can quickly respond to any new developments. Examples of real-time email tracking software programs include Gmail Tracker and Outlook Tracking. 

Gmail Tracker provides users with a range of features including the ability to see when an email was opened, how long it was read for, and whether or not it was replied to. Outlook Tracking offers similar features but also includes the option to set up automatic alerts so that you can be notified as soon as new messages arrive in your inbox.

Social Media Integration

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Social Media Integration features are one of the most important features to consider when choosing an email-tracking software tool. There are a few different ways that social media integration can be used in order to track emails. The first way is by using a service such as Google Analytics or Facebook Insights in order to track how many people click on links within your email. This is a great way to see what content is being shared and how popular it is. 

Another way to use social media integration for email tracking is by setting up specific goals within your email campaign so that you can see which ones are being met and which ones aren’t. This can help you adjust your strategy accordingly.

The benefits of using social media integration for email tracking are obvious – it allows you to see what’s working and what isn’t so that you can make necessary changes. However, there are also some drawbacks worth considering. 

First of all, if you rely too heavily on social media metrics, you may end up neglecting other important aspects of your business (such as customer service or product development). Secondly, not everyone uses social media, so relying on it too much could cause you to miss out on potential customers/clients.

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Benefits of Social Media Integration

  • Provides a way to track email engagement.
  • Allows you to see which emails are being shared.
  • Helps you understand how your recipients are interacting with your content.
  • Gives you insight into what content is most popular with your audience.
  • Provides a way to connect with your audience and build relationships.
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Drawbacks of Social Media Integration

  • Can be intrusive and cause recipients to unsubscribe from your emails.
  • May result in lower open and click-through rates.
  • Requires additional effort to set up and maintain.
Recommendations Expand Collapse

Best email tracking software for Social Media Integration

The best email tracking software for social media integration is HubSpot Sales. It allows you to track emails and see which ones were opened, clicked, and replied to. Additionally, it integrates with over 20 different social networks so you can see how your prospects are interacting with your brand across multiple channels. 

Alternatively, you can use Yesware, which also integrates with social media platforms, or SalesHandy, which offers a free plan for up to 10 users. Yesware starts at $12 per user per month, while SalesHandy plans start at $15 per month.

Campaign Scheduling

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Campaign Scheduling features are designed to help you automate your email marketing campaigns so that you can focus on other aspects of your business. There are a few different ways to use these features, depending on your needs.

If you have a large list of contacts that you need to reach out to on a regular basis, campaign scheduling can be a huge time saver. You can set up automatic send times and frequency for each contact, and the software will take care of the rest. This is especially helpful if you have contacts in different time zones or if you need to stagger your sends to avoid overwhelming recipients with too many emails at once.

Another way to use campaign scheduling is to create drip campaigns. Drip campaigns are a series of automated emails that get sent out over time (usually days or weeks) based on specific triggers, such as subscribing to a newsletter or downloading a white paper from your website. 

With drip campaigns, you can keep leads engaged without having to manually send each email yourself. And because they're automated, they'll continue working even when you're busy with other things.

The main downside of using campaign scheduling features is that it can be difficult to personalize mass emails when using them. If all of your contacts receive the same exact email at the same time, it's not likely that many people will read it carefully (or at all). So if personalization is important to you, manual sending might be better in some cases.

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Benefits of Campaign Scheduling 

  • Allows you to see the big picture of your email marketing campaigns.
  • Helps you better understand your customers' needs and preferences.
  • Allows you to target specific segments of your customer base.
  • Enables you to track results and ROI for each campaign.
  • Helps ensure that your emails are delivered at the best time for maximum impact.
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Drawbacks of Campaign Scheduling

  • It can be time-consuming to set up campaigns.
  • There is a risk of overloading your subscribers with too many emails.
  • You need to have a good understanding of your customer base in order to segment it effectively.
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Best email tracking software for Campaign Scheduling

The best email tracking software for campaign scheduling is Sendinblue. It offers a wide range of features to help you plan and execute your email marketing campaigns, including a drag-and-drop campaign builder, real-time analytics, and autoresponders. 

Alternatively, Mailchimp is a good choice if you're looking for a more affordable option. Mailchimp also offers a drag-and-drop campaign builder and autoresponders, but it lacks some of the more advanced features offered by Sendinblue.

Campaign Planning

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Campaign Planning is an essential feature of any email tracking software tool. It allows you to track the performance of your campaigns and make necessary adjustments to improve results.

There are several things to consider when using this feature. First, you need to determine what metric you want to track (e.g., open rate, clickthrough rate, conversion rate). Second, you need to set up a system for recording data so that you can easily analyze it later. Third, you need to decide how often you will check the data and make changes based on what you see.

The biggest advantage of using Campaign Planning is that it enables you to optimize your campaigns for better results. By tracking metrics and making changes accordingly, you can significantly improve your chances of success. Additionally, this feature can save you time in the long run by helping you avoid potential problems before they arise.

However, there are some downsides to consider as well. First, it takes time and effort to set up a campaign planning system that works for your needs. Second, if not used correctly, this feature can lead to analysis paralysis – meaning that you spend too much time analyzing data without taking actionable steps forward. Finally, if you make too many changes to your campaigns based on data, you run the risk of making them less effective over time.

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Benefits of Campaign Planning

  • Provides a clear and concise plan for your email marketing campaign.
  • Helps to track the performance of individual emails in the campaign.
  • Allows you to make necessary adjustments to improve results.
  • Ensures that all stakeholders are aware of the goals and objectives of the campaign.
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Drawbacks of Campaign Planning

  • There is a potential for overplanning, which can lead to rigidity and a lack of flexibility.
  • The planning process can be time-consuming and may not always be necessary.
  • It is important to ensure that all stakeholders are on board with the plan and agree to the objectives before proceeding.
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Best email tracking software for Campaign Planning

There is no one-size-fits-all answer to this question, as the best email tracking software for campaign planning will vary depending on your specific needs and goals. However, some popular options include MailChimp, Constant Contact, and AWeber. 

MailChimp and Constant Contact offer free plans for small businesses, while AWeber requires a monthly subscription. All three platforms offer robust features and integrations that can help you plan and execute successful email marketing campaigns.

Customer Database

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Customer Database features for email tracking software tools are used to store customer data and contact information. This data can include customer names, addresses, phone numbers, email addresses, and other important details. This information is then used to create a database that can be used by the software tool to track customer interactions and communications.

There are several benefits of using Customer Database features for email tracking software tools. First, this feature allows businesses to easily store and manage customer data in one central location. This makes it easy for businesses to track customer communications and interactions over time. 

Additionally, this feature provides businesses with the ability to segment their customers into different groups based on various criteria such as purchase history or communication preferences. This helps businesses better understand their customers and target their marketing efforts more effectively. 

Finally, this feature gives businesses the ability to export customer data into other formats such as Excel or CSV files so that they can be further analyzed or shared with others outside of the organization.

However, there are also some drawbacks associated with using Customer Database features for email tracking software tools. First, if not properly managed, these databases can become quite large and unwieldy over time. 

Additionally, if not carefully monitored, these databases can become outdated quickly due to changes in customer contact information or new additions/deletions from the database itself. Finally, some businesses may find that the cost of storing and maintaining customer data in a central location is prohibitive.

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Benefits of Customer Database

  • Provides valuable insights into customer behavior.
  • Helps to segment customers based on their interactions.
  • Allows for more personalized marketing messages.
  • Can be used to track the success of email campaigns.
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Drawbacks of Customer Database

  • May require a significant investment of time and resources to set up.
  • May be difficult to keep accurate and up-to-date.
  • Can be used to spam customers with unwanted emails.
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Best email tracking software for Customer Database

There is no one-size fits all answer to this question, as the best email tracking software for customer databases will vary depending on the specific needs of your business. However, some popular options include SalesforceIQ Inbox, HubSpot Sales, and Yesware. 

SalesforceIQ Inbox is a great option for businesses that need to track emails across multiple sales teams, while HubSpot Sales offers robust email tracking features for businesses of all sizes. Yesware is another popular choice and offers a free trial so you can test it out before committing to a paid plan.

Subscription Management

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Subscription Management is an important feature for email tracking software tools. This allows you to keep track of who is subscribed to your mailing list, and what level of permission they have. For example, you can use this to allow people to unsubscribe from your mailing list, or change their subscription preferences.

There are a few different ways that you can use Subscription Management features. The first is by using the 'unsubscribe' link in the footer of your emails. This will take people to a page where they can manage their subscription preferences. 

You can also add a 'manage subscriptions' link to your website, which will take people to a page where they can manage their subscription preferences. Finally, you can send out an email with a link to a page where people can manage their subscription preferences.

The benefits of using Subscription Management features are that it allows you to keep track of who is subscribed to your mailing list, and what level of permission they have. This information can be used to segment your audience and make sure that only the people who want to receive your emails actually do receive them. Additionally, if someone does unsubscribe from your mailing list, this helps ensure that they don't continue receiving unwanted emails from you.

However, there are also some drawbacks associated with using Subscription Management features. First, it can be difficult to keep track of all the different subscription preferences that people have. 

Additionally, if you make a change to your subscription preferences, it can take some time for this change to propagate through all of the different email tracking software tools that you use. Finally, if someone unsubscribes from your mailing list, they may still receive emails from you if they are subscribed to other lists that you manage.

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Benefits of Subscription Management 

  • Provides a way to track and manage email subscriptions.
  • Allows you to see which emails are being delivered and which ones are not.
  • Gives you the ability to cancel or change subscriptions as needed.
  • Email tracking can help prevent spam by allowing you to see who is subscribed to what.
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Drawbacks of Subscription Management 

  • It can be difficult to keep track of all the different subscription emails.
  • If you unsubscribe from one service, you may inadvertently unsubscribe from other services as well.
  • You may miss important emails if you accidentally unsubscribe from a service.
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Best email tracking software for Subscription Management

There are many great email-tracking software options available for subscription management. Some of our favorites include Drip, MailChimp, and Constant Contact. Drip is a great option for managing subscription emails because it allows you to automate email campaigns and track subscriber engagement. 

MailChimp is another excellent choice for managing subscription emails, as it provides users with powerful tools for designing and tracking email campaigns. Constant Contact is also a great option for managing subscription emails, as it offers users a variety of features for creating and tracking email campaigns.

Performance Metrics

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Performance Metrics is a feature in email tracking software that allows users to see how well their emails are performing. This includes metrics like open rate, click-through rate, unsubscribe rate, and so on.

The Performance Metrics feature is useful for understanding how your emails are being received by your recipients. It can help you identify areas where your emails need improvement, and it can also show you which parts of your email campaign are working well.

However, there are some drawbacks to using the Performance Metrics feature. First of all, it requires a lot of data to be collected before it can be used effectively. This means that if you're not sending a large number of emails (or if you're not using an email service that collects this data), then the performance metric features won't be very helpful to you.

In addition, the performance metric features can sometimes be confusing or difficult to interpret. The metrics themselves aren't always straightforward, and it can be hard to know what action to take based on them.

Overall, the Performance Metrics feature is a valuable tool for email tracking. If you have the data to support it, and if you're willing to put in the time to learn how to interpret the metrics, then it can be a helpful way to improve your email campaigns.

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Benefits of Performance Metrics

  • Identifies the areas of improvement for your marketing campaign.
  • Allows you to track the effectiveness of your email campaigns over time.
  • Helps you to optimize your email campaigns for better results.
  • Gives you insights into what works and what doesn't work with your audience.
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Drawbacks of Performance Metrics

  • Can be time-consuming to set up and track.
  • Requires a significant amount of data to be collected and analyzed.
  • May not be applicable to all types of email campaigns.
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Best email tracking software for Performance Metrics

There are a few email tracking software options that can provide performance metrics to users. Some of these include SendGrid, MailChimp, and Constant Contact. SendGrid provides users with a range of metrics that can be used to track the performance of their email campaigns. 

These include the open rate, click-through rate, unsubscribe rate, and bounce rate. MailChimp also provides similar metrics for users to track. Constant Contact provides users with a variety of reports that detail the performance of their email campaigns.

Real-Time Data

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Real-Time Data is a feature in some email tracking software tools that allows you to see when your emails are opened and read. This can be useful for a variety of reasons, such as knowing when to follow up with someone or whether an email has been read at all.

There are both positive and negative aspects to using Real-Time Data features in your email tracking software tool. On the plus side, it can be very helpful to know exactly when someone has opened and read your email, especially if you're trying to coordinate timing on something important. 

This information can also help you gauge how interested the recipient is in what you're sending – if they open it right away, that's usually a good sign! Additionally, some people find it reassuring to know that their emails aren't just sitting unread in somebody's inbox.

On the downside, some users find Real-Time Data features to be intrusive or even creepy. If you're not expecting someone to track whether or not you've read their email, it can feel like a violation of privacy. 

Additionally, this information can add pressure – now there's no excuse for not replying quickly – which might not be desirable in every situation. Overall, Real-Time Data features can be either helpful or hindering depending on your personal preferences.

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Benefits of Real-Time Data

Provides data that can be used to improve open and click-through rates.

  • Allows you to see which subject lines are most effective.
  • Helps you determine the best time to send emails.
  • Gives you insight into what content is most popular with your subscribers.
  • Allows you to track how many people unsubscribe from your emails.
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Drawbacks of Real-Time Data 

  • May be difficult to set up.
  • Requires more maintenance than other tracking methods.
  • May not be accurate if people open emails but don't click on any links.
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Best email tracking software for Real-Time Data

There are many email tracking software programs that offer real-time data. Some of the more popular ones include Yesware, HubSpot Sales, MailTrack.io, and Streak. Yesware is a popular choice because it integrates with Gmail and offers a free trial. 

Meanwhile, HubSpot Sales is another popular option because it has a wide range of features, including email tracking, contact management, and CRM integration. On the other hand, MailTrack.io is a good choice for those who want to track emails in real time without having to install any software, and Streak is another excellent choice that offers real-time email tracking as well as many other powerful features.

ROI Tracking

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ROI Tracking features are used to monitor the performance of your email marketing campaigns. By tracking how much revenue is generated from each campaign, you can determine which strategies are most effective and make adjustments accordingly.

There are a few different ways to track ROI for your email campaigns. One method is to use conversion tracking, which allows you to see how many people who received your email clicked on a link and made a purchase. 

Another way to track ROI is by looking at open rates and click-through rates; this will give you an idea of how many people are actually reading your emails and taking action on them. Finally, you can also calculate ROI by comparing the cost of your campaign (in terms of time, money, or other resources) with the amount of revenue it generates.

The benefits of using ROI tracking features are that they can help you optimize your email marketing campaigns for maximum profitability. By understanding which strategies are most effective, you can save time and money while still achieving your desired results. Additionally, ROI tracking can also help you justify your email marketing budget to upper management or shareholders.

There are a few potential drawbacks to using ROI tracking features as well. First, it requires significant effort and resources to set up conversion tracking; if you're not already doing this, it can be a complex and time-consuming process. 

Additionally, calculating ROI can be tricky; there are many different factors that need to be considered, and it's easy to make mistakes that will skew your results. Finally, some people argue that focusing on ROI is short-sighted; instead of worrying about how much each campaign costs or how much revenue it generates, they believe that the important thing is building long-term relationships with customers through valuable content and customer service.

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Benefits of ROI Tracking 

  • Allows you to track and quantify the results of your email campaigns.
  • Helps you determine the return on investment (ROI) of your email marketing campaigns.
  • Allows you to make informed decisions about future email campaigns based on past performance.
  • Enables you to track and improve the effectiveness of your email subject lines, calls to action, and other elements.
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Drawbacks of ROI Tracking 

  • It can be time-consuming to set up and track ROI for each email campaign.
  • ROI data may not be available for all email campaigns, especially if they are sent to a large number of recipients.
  • It can be difficult to attribute sales or other conversions directly to an individual email campaign.
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Best email tracking software for ROI Tracking

There is no one-size-fits-all answer to this question, as the best email tracking software for ROI tracking will vary depending on your specific needs and objectives. However, some of the best options available include HubSpot Sales and Pardot.

HubSpot Sales offers a comprehensive suite of email tracking features that can help you measure and improve your overall ROI from your email marketing campaigns. In addition to standard open and click tracking, it also provides advanced features such as link clicks, conversion tracking, and even A/B testing to help you optimize your results.

Pardot is another great option for measuring ROI from email marketing campaigns. It offers similar features to HubSpot Sales, including open and click tracking, conversion tracking, A/B testing, and more. Additionally, it integrates with a wide range of CRM platforms (such as Salesforce) to make data collection and analysis even easier.

Lead Qualification

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Lead Qualification features are great for email tracking software tools because they allow you to see which leads are interested in your product and which ones are not. This is important information to have when you are trying to sell a product or service. 

By knowing which leads are interested, you can follow up with them and try to close the sale. On the other hand, if you know that a lead is not interested, you can save yourself time by not following up with them.

There are two main ways that Lead Qualification features work. The first way is through simple response tracking. This means that the software will keep track of whether or not someone responds to your emails. 

If they do respond, it indicates that they might be interested in what you have to offer. If they don’t respond, it’s likely that they aren’t interested and you shouldn’t waste your time pursuing them further.

The second way that Lead Qualification works is through more sophisticated methods such as click-through rate tracking (CTR). CTR measures how often people who receive your emails actually click on the links inside of them. 

If a high percentage of people who receive your emails end up clicking on the links inside of them, it indicates that they were intrigued enough by what you had to say to want to learn more about it. 

Conversely, if very few people click on the links in your emails, it could mean either that your email wasn’t interesting enough or relevant enough to warrant their attention span – both bad signs from a sales perspective.

The downside of Lead Qualification features is that they can sometimes give you false positives. For example, just because someone responded to your email does not mean that they are interested in what you have to offer. They could have simply been responding to a request for information or asking a question. 

Similarly, just because someone clicked on a link in your email does not mean that they were actually interested in the content of the link. They might have clicked on it by accident or out of curiosity with no intention of following through.

Overall, Lead Qualification features are useful for email tracking software tools because they can help you focus your time and energy on leads who are more likely to be interested in what you have to offer. However, keep in mind that these features should not be used as the sole basis for deciding whether or not to pursue a lead – additional research and investigation will still be necessary before making any decisions.

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Benefits of Lead Qualification

  • Helps you focus your efforts on the most promising leads.
  • Reduces the risk of pursuing unqualified leads.
  • Helps you better understand your target market.
  • Enables you to tailor your marketing messages to specific segments of your market.
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Drawbacks of Lead Qualification

  • Lead qualification can be time-consuming.
  • It can be difficult to establish clear criteria for qualifying or disqualifying a lead.
  • There is always the risk that you will miss out on some good leads by disqualifying them too early in the process.
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Best email tracking software for Multi-Channel Marketing

There is no one-size-fits-all answer to this question, as the best email tracking software for multi-channel marketing will vary depending on your specific needs and goals. However, some popular options include MailChimp, AWeber, Constant Contact, and GetResponse. 

MailChimp is a popular choice for small businesses and startups, as it offers a free plan for up to 2,000 subscribers. AWeber and Constant Contact are both popular choices for larger businesses, as they offer more robust features and integrations. GetResponse is another popular option that offers a wide range of features and integrations, making it ideal for businesses of all sizes.

Multi-Channel Marketing

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Multi-Channel Marketing is a feature that allows you to track the performance of your email campaigns across multiple channels. This can be useful if you want to see how well your emails are performing on different platforms, or if you want to compare the results of different email marketing strategies.

There are several ways to use Multi-Channel Marketing features for your email tracking software tool. One way is to set up separate campaigns for each channel and then track the results in each campaign separately. 

Another way is to use the same campaign but send different versions of the same email to each channel. This can be helpful if you want to test which version of an email performs better on each platform.

Another way to use Multi-Channel Marketing features for your email tracking software tool is by sending different types of content through each channel. For example, you could send promotional offers through one channel and educational content through another channel. This can help you determine which type of content performs better on which platform.

The final way that you can use Multi-Channel Marketing features for your email tracking software tool is by segmenting your audience into different groups based on their interests and preferences. Then, you can send targeted emails to each group that are more likely to convert them into customers or clients.

The advantages of using Multi-Channel Marketing features for your email tracking software tool are that you can track the performance of your emails across multiple platforms and compare the results of different email marketing strategies. Additionally, you can segment your audience into different groups and send targeted emails that are more likely to convert them into customers or clients.

The disadvantages of using Multi-Channel Marketing features for your email tracking software tool are that it can be time-consuming to set up separate campaigns for each channel and track the results separately. Additionally, if you want to test which version of an email performs better on each platform, you will need to send different versions of the same email to each channel.

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Benefits of Multi-Channel Marketing

  • Allows marketers to track the performance of each channel in order to optimize their strategy.
  • Helps marketers understand where their customers are coming from and what channels are most effective.
  • Allows for more personalized marketing messages based on customer behavior.
  • Can help reduce marketing costs by targeting only the most effective channels.
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Drawbacks of Multi-Channel Marketing

  • Can be difficult to manage and track multiple channels.
  • May require more resources than a single-channel approach.
  • Can be overwhelming for customers if they are bombarded with too many messages from different channels.
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Best email tracking software for Multi-Channel Marketing

There is no one-size-fits-all answer to this question, as the best email tracking software for multi-channel marketing will vary depending on your specific needs and objectives. However, some popular options include HubSpot Sales, Marketo Engage, and Pardot by Salesforce. 

HubSpot Sales offers comprehensive email tracking capabilities, including the ability to track open and click rates, as well as sales conversions. Marketo Engage also provides robust email tracking features, allowing you to see which emails are being opened and clicked on, as well as who is forwarding your messages. Pardot by Salesforce rounds out this trio with its own set of powerful email tracking tools, such as the ability to score leads based on their engagement with your emails.

Real-Time Reporting

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Real-Time Reporting features are used to monitor and track email communication in near-real time. This is done by tracking the IP addresses of the sender and receiver, as well as the dates and times of each email sent or received. Additionally, Real-Time Reporting can also provide detailed information about the contents of an email, such as keywords, phrases, or attachments.

There are several benefits to using Real-Time Reporting for email tracking. First, it allows you to see which emails have been opened or read by the recipient. This can be useful for follow-up purposes, or simply to gauge whether your messages are being read at all. 

Additionally, Real-Time Reporting can help you identify potential problems with your deliverability rate; if a large number of your emails are not being delivered in real-time, this could indicate that they are getting caught in spam filters or other blocking mechanisms. 

Finally, Real-Time Reporting data can give you valuable insights into the effectiveness of your email campaigns; if certain types of messages tend to generate higher open rates or click-through rates than others, you can adjust your future strategies accordingly.

Of course, there are also some drawbacks to using Real-Time Reporting features for email tracking. One potential downside is that it may violate user privacy; if recipients know that their every move is being monitored via real-time reports, they may be less likely to open or read your messages. 

Additionally, Real-Time Reporting data can be difficult to interpret; unless you have experience working with this type of information, it can be tough to figure out what all the numbers and charts actually mean. Finally, Real-Time Reporting features tend to add an extra layer of complexity to email tracking; if you're not careful, it's easy to get overwhelmed by all the data that's being generated.

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Benefits of Real-Time Reporting

  • Allows you to see the results of your campaigns immediately.
  • Tracks and segments your leads more effectively.
  • Helps you troubleshoot delivery issues quickly.
  • Gives you a competitive advantage by allowing you to adjust your strategies faster than your competition.
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Drawbacks of Real-Time Reporting

  • May be overwhelming if you are not used to tracking data in real-time.
  • Can make it difficult to track long-term trends.
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Best email tracking software for Real-Time Reporting

There are many email tracking software programs that offer real-time reporting. Some of the more popular ones include HubSpot Sales, Yesware, and Bananatag. HubSpot Sales is a free email tracking software that offers real-time reports on who opens your emails and when. 

Yesware is a paid email tracking software that starts at $12 per month for the basic plan. It includes real-time reporting as well as other features such as scheduling, reminders, and integrations with Salesforce. Bananatag is another paid email tracking solution that starts at $5 per month for the basic plan. It also offers real-time reporting along with other features such as click tracking and scheduling.

Dashboard

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Dashboard features are an essential part of any email tracking software tool. They provide users with quick and easy access to their most important data, including open rates, click-through rates, unsubscribe rates, and more.

The Dashboard is also a great place to manage your contact lists and create custom reports. Additionally, many email tracking software tools offer integrations with popular CRM platforms, which makes it easy to keep track of your sales pipeline and customer relationships.

However, there are some drawbacks to using Dashboard features for email tracking purposes. First of all, they can be difficult to set up and configure properly. Additionally, if you're not careful, you may end up sharing too much information with your contacts (which could lead to privacy concerns).

That said, Dashboard features are still a valuable part of any email tracking software tool. They can help you stay organized and keep track of your most important data. Just be sure to set them up properly and use them in a way that won't violate your contacts' privacy.

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Benefits of Dashboard 

  • Helps you track your email activity.
  • Allows you to see who has opened your emails and when.
  • Shows you what links were clicked in your email. 
  • Provides data on email bounces and unsubscribes.
  • Helps you improve your email deliverability.
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Drawbacks of Dashboard

  • Can be difficult to set up.
  • Requires you to give permission to track your emails.
  • May not work with all email providers.
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Best email tracking software for Dashboard

The best email tracking software for dashboard should have the ability to provide users with a clear and concise overview of their email activity. It should allow users to see who has opened their emails, when they were opened, and what actions were taken as a result. Additionally, it would be beneficial if the software allowed users to track click-through rates and other important metrics.

Examples of email tracking software that meet these criteria include Yesware, HubSpot Sales, Contactually, Pipedrive, and Streak. Yesware is a particularly good option because it offers a free trial and has a wide range of features, including the ability to schedule emails, track opens and clicks, set up reminders, and more. 

Meanwhile, HubSpot Sales provides users with a clear overview of their email activity, including who has opened their emails and when. It also allows users to track click-through rates and set up reminders.

Contactually is another excellent email tracking software option that offers a clear overview of users' email activity. It also allows users to track click-through rates, set up reminders, and more. 

Pipedrive is another great choice for those looking for email tracking software with a wide range of features. Finally, Streak provides users with an overview of their email activity and allows them to track click-through rates.

Segmentation

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Segmentation is one of the most important features to consider when choosing an email tracking software tool. By segmenting your audience, you can more effectively target your messages and improve your deliverability rates.

There are a few different ways to segment your audience with email tracking software tools. The most common method is by using custom fields. Custom fields let you specify certain criteria that must be met in order for a contact to be included in a particular group. For example, you could create a custom field for job titles and then use that field to segment your list into groups like executives, managers, etc.

Another way to segment your audience is by using rules-based segments. With this method, you define certain conditions that must be met in order for contacts to be added to a particular group. For example, you could create a rule that says contacts must open at least three emails from you in the past 30 days in order to be added to your engaged list.

Finally, some email tracking software tools also offer behavior-based segments, which allow you to automatically add or remove contacts from groups based on their interactions with your emails (e..g., clicks, opens, bounces). This is often the best way to ensure that only active and engaged subscribers are receiving your messages.

The benefit of segmentation is that it allows you to send more targeted and relevant messages to your subscribers. When done properly, this can lead to higher engagement rates and improved deliverability.

There are a few drawbacks to using segments, however. First, it can take some time to set up your segments properly, especially if you have a large list of contacts. Second, segmentation can sometimes make it difficult to track overall performance metrics (e..g., open rate) because you're looking at smaller groups of people rather than your entire list.

Finally, if you use too many segments or get too granular with your targeting, you run the risk of alienating some of your subscribers who may feel like they're receiving too many emails from you.

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Benefits of Segmentation 

  • Allows you to create more targeted and relevant content that is more likely to engage your audience.
  • Helps you to better understand your audience so that you can create content that appeals to them.
  • Allows you to track the performance of different segments of your email list and see which ones are most engaged.
  • Enables you to send more targeted emails which can lead to improved click-through rates and conversions.
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Drawbacks of Segmentation 

  • Can be time-consuming to set up and maintain.
  • Requires you to have a good understanding of your audience and their needs.
  • May not be necessary for small email lists.
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Best email tracking software for Segmentation

There is no one-size-fits-all answer to this question, as the best email tracking software for segmentation will vary depending on your specific needs and objectives. However, some of the most popular email tracking software solutions for segmentation include MailChimp, AWeber, and Constant Contact. These platforms all offer robust features and functionality that can help you effectively segment your email list and target your messages to the right audience.

MailChimp is a popular email marketing platform that offers powerful segmentation features. With MailChimp, you can segment your list by location, demographics, interests, and more. This allows you to send targeted messages to specific groups of people, which can help boost your open and click-through rates.

AWeber is another excellent option for email tracking and segmentation. AWeber's segmentation tools let you target your emails based on factors like engagement level, purchase history, and even social media activity. This helps ensure that your messages are reaching the right people at the right time.

Constant Contact is another top choice for email tracking and segmentation. Constant Contact's List Segmentation Wizard makes it easy to create custom segments based on criteria like engagement level, location, and demographic information. This lets you laser-focus your message delivery for maximum impact.

Web Forms

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Web Forms are an essential part of any email tracking software tool. By using a web form, you can keep track of who is opening your emails and when. This information is valuable for both marketing and sales purposes.

The main reason to use Web Forms is to increase the number of leads that you generate from your website. By placing a web form on your website, you can capture the contact information of visitors who are interested in your product or service. This allows you to follow up with these individuals and turn them into paying customers.

Another benefit of using Web Forms is that they allow you to segment your list of contacts based on their interactions with your emails. For example, if someone fills out a form but does not open any emails, they may be placed in a different group than someone who opens every email but never clicks through to purchase something. This type of segmentation allows you to send more targeted messages to each group, which can lead to higher conversion rates.

There are a few downsides to using Web Forms as well. First, it requires additional effort on your part to set up the forms and integrate them into your website. Second, some people may be hesitant about submitting their contact information via a form (especially if they do not know what they will receive in return). 

Finally, forms can sometimes create duplicate entries in your database (if someone accidentally submits the same form multiple times). Overall, however, the benefits outweigh the drawbacks for most businesses.

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Benefits of Web Forms

  • Allows you to collect accurate contact information from subscribers.
  • Allows you to track who is opening your emails and what links they are clicking on.
  • Allows you to segment your subscribers based on their interests.
  • Allows you to send targeted emails to specific groups of people.
  • Allows you to automate email marketing tasks, such as sending welcome emails or birthday messages.
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Drawbacks of Web Forms 

  • The process of creating and adding a web form to your website can be time-consuming.
  • You need to have a good understanding of HTML and CSS in order to create a custom web form.
  • There is a risk that people will enter fake information into your web form, which could skew your results.
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Best email tracking software for Web Forms

There are many email tracking software programs available that can be used with web forms. Some of the most popular include Google Analytics, MailChimp, and Constant Contact. Google Analytics is a free program that can be used to track the number of email subscribers you have, as well as the number of people who unsubscribe from your list. 

MailChimp is a paid service that starts at $10 per month and provides more detailed tracking information than Google Analytics. Constant Contact also has a paid service starting at $15 per month which provides more features than either Google Analytics or MailChimp.

Lead Nurturing

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Lead Nurturing is a method of developing relationships with potential customers, usually through email communications, with the goal of eventually converting them into sales.

The first step is to identify your leads - typically, these are people who have visited your website or responded to some sort of advertising campaign but haven't yet made a purchase. Once you've identified your leads, you need to develop a system for tracking their interactions with your brand and keeping track of their contact information. This is where Lead Nurturing features come in handy.

Lead Nurturing features allow you to set up automated emails that will be sent out to your leads on a regular basis. These emails can contain helpful information about your product or service, as well as links back to your website or blog. The goal is to keep your brand top-of-mind for potential customers so that when they're ready to make a purchase, they'll think of you first.

There are several advantages to using Lead Nurturing features in your email tracking software tool. First, it allows you to stay in touch with potential customers even if they're not ready to buy right away. 

Second, it can help you build a relationship with leads so that they're more likely to do business with you when they are ready to buy. And finally, it gives you the ability to track your leads' interactions with your brand, which can be helpful for marketing and sales purposes.

There are a few downsides to using Lead Nurturing features as well. First, if not done correctly, it can come across as spammy or pushy. Second, there is always the possibility that potential customers will unsubscribe from your emails if they find them annoying or irrelevant. 

And finally, Lead Nurturing requires some time and effort on your part - you'll need to create quality content for your emails and monitor their performance over time.

Overall, the advantages of using Lead Nurturing features in email tracking software tools outweigh the disadvantages. If used correctly, Lead Nurturing can be a great way to stay in touch with potential customers and eventually convert them into sales.

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Benefits of Lead Nurturing 

  • Allows you to send emails to people based on their interactions with your brand.
  • Helps you track what leads are interested in so you can follow up accordingly.
  • Allows you to automate your email marketing efforts.
  • Can help you increase sales and conversions by keeping your leads engaged.
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Drawbacks of Lead Nurturing

  • It can be time-consuming to set up lead nurturing campaigns.
  • You need to have a good understanding of your target audience and their needs.
  • If not done correctly, lead nurturing can come across as spammy or salesy.
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Best email tracking software for Lead Nurturing

There is a lot of email tracking software on the market, but not all of them are created equally. The best email tracking software for lead nurturing should have a few key features, such as the ability to track whether or not an email was opened and how many times an email was clicked through to your website or landing page. It should also be able to provide you with detailed reporting so that you can see which emails are performing the best and make adjustments accordingly.

One of our favorite email tracking software programs is HubSpot Sales. HubSpot Sales allows you to track every single email sent, whether it was opened or not, and provides detailed reports on your Email Performance Dashboard. This information is vital for understanding what's working well and where improvements can be made in your lead nurturing process.

Alternatively, another great option for email tracking software is Yesware. Yesware also gives you the ability to track whether or not an email was opened, how many times it was clicked, and provides detailed reporting. 

However, one of our favorite features of Yesware is the ability to set up Email Templates. This can save a lot of time when sending out similar emails to multiple leads as you can simply select a template and fill in the necessary information rather than starting from scratch each time.

Customer Surveys

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Customer Surveys are a fantastic way to get feedback from your customers about your email tracking software tool. By sending out surveys to customers, you can quickly and easily gather data about their experience with the tool, what features they like/dislike, and any other suggestions they may have.

The data collected from customer surveys can be extremely valuable in improving the email tracking software tool. It can help you identify areas that need improvement and make changes accordingly. Additionally, it can give you a better understanding of your customers' needs and how they use the tool, which can be helpful in developing future features or marketing campaigns.

There are a few things to keep in mind when using customer surveys for email tracking software tools. First, make sure that the survey is short and to the point; customers are more likely to complete a brief survey than one that is long and tedious. 

Second, offer an incentive for completing the survey, such as a discount on their next purchase or a free month of service. Finally, be sure to follow up with respondents after they've completed the survey; thank them for their feedback and let them know what changes have been made based on their input.

However, there are a few drawbacks to using customer surveys for email tracking software tools. First, it can be time-consuming to create and send out surveys to customers. Second, you may not receive a high response rate, meaning that the data you collect may not be representative of all customers. Finally, some customers may not be honest in their responses or may provide feedback that is biased based on their own experiences.

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Benefits of Customer Surveys 

  • Increases customer satisfaction.
  • Allows you to track customer feedback over time.
  • Helps you identify areas where your business needs improvement.
  • Can help you create marketing campaigns that are more targeted and effective.
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Drawbacks of Customer Surveys 

  • Can be time-consuming to create and administer.
  • May require you to purchase survey software or hire a third-party company to administer the survey.
  • Response rates can be low, especially if customers are not incentivized to participate.
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Best email tracking software for Customer Surveys

There are a few different email tracking software options available for customer surveys. Some of the most popular include Mailtrack and Yesware. Mailtrack allows you to see when your emails are opened and tracks click-through rates. Yesware also allows you to track opens and click-throughs, as well as provide some additional features such as the ability to schedule emails and set reminders.

Lead Generation

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Lead Generation is a great feature for email tracking software tools. It allows you to quickly and easily add new leads into your system, as well as keep track of their contact information and activity history.

The biggest advantage of Lead Generation is that it can save you a lot of time when adding new contacts into your system. Instead of having to manually enter each lead's information, you can simply use the Lead Generation tool to automatically populate the fields for you. This can be a huge time-saver, especially if you're working with a large number of leads.

Another benefit of Lead Generation is that it gives you more control over how your leads are organized within your system. With most email tracking software tools, all of your contacts are lumped together in one giant database. 

However, with Lead Generation, you can create separate groups for different types of leads (e.g., potential customers vs. current customers). This makes it easier to segment and target your marketing campaigns, which can ultimately lead to better results.

There are also some drawbacks to using Lead Generation features in an email tracking software tool.. First off, it can be difficult to find good quality leads who are actually interested in what you have to offer. This is especially true if you're in a niche market. 

Secondly, Lead Generation can be a bit of a time-consuming process, as you have to manually add each lead's information into the system. And lastly, some email tracking software tools charge extra for their Lead Generation features (on top of the monthly subscription fee).

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Benefits of Lead Generation 

  • Increased brand awareness and recognition.
  • Increased sales and revenue.
  • Improved lead quality.
  • Greater insight into customer behavior.
  • More opportunities to engage with customers.
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Drawbacks of Lead Generation 

  • It can be time-consuming and expensive.
  • There is no guarantee that leads will convert into customers.
  • You may end up with a lot of unqualified leads.
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Best email tracking software for Lead Generation

There are many email tracking software programs available on the market, but not all of them will be effective for lead generation. The best email tracking software for lead generation should offer features that make it easy to track emails and create reports that can help you identify potential leads. Some of the best email tracking software programs include MailChimp, AWeber, and GetResponse. 

MailChimp is a popular email marketing program that offers users the ability to track their emails and create reports. AWeber is another popular email marketing program that also offers users the ability to track their emails and create reports. GetResponse is an email marketing program that offers a wide range of features, including the ability to track emails and create reports.

Reminders

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Reminders are a great way to keep track of your email correspondence. I use them to ensure that I follow up with contacts in a timely manner, and they help me stay on top of my inbox by keeping track of important emails.

There are two ways to create reminders in Reminders for Email Tracking: either manually or automatically. To create a reminder manually, simply open the email you want to be reminded about, click the Reminders icon at the top of the message (it looks like a small flag), and then select when you want to be reminded from the drop-down menu. 

You can also add a note to remind yourself what the email is about. Automatically created reminders are based on specific criteria that you set up in advance; for example, you might tell Reminders to remind you about all messages from your boss that arrive after 5 pm.

Reminders are great for helping you keep track of important emails, but there are a few drawbacks worth mentioning. First, if you have a lot of unread messages in your inbox, it can be difficult to see which ones have reminders attached to them; the icons tend to get lost among all the other clutter. 

Second, if you snooze or dismiss a reminder without taking action on the underlying email, it can be easy to forget about it entirely (this is especially true for automatically created reminders). Finally, some people find the constant stream of notifications associated with reminders to be overwhelming and distracting; thankfully, there's an option to disable notifications for individual reminders or all together in Settings > Notifications > Reminders if needed.

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Benefits of Reminders

  • Helps you stay on top of your email marketing campaigns and ensure you can track all your emails.
  • Allows you to see how many people are opening your emails and what links they are clicking on.
  • Helps you determine which subject lines are effective and which ones need improvement.
  • Gives you the ability to track who is unsubscribing from your emails so you can make changes accordingly.
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Drawbacks of Reminders 

  • Can be time-consuming to set up reminders for each individual email you send out.
  • May cause you to miss important emails if you forget to check your reminder list.
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Best email tracking software for Reminders

Some of the best email tracking software for reminders include Sendbloom, Mixmax, and ToutApp. Sendbloom allows you to track when your emails are opened, clicked, and replied to. Mixmax lets you schedule reminders for yourself and others, so you never forget to follow up on an email. ToutApp allows you to set reminder times for specific contacts or topics, so you can make sure you're always staying on top of your game.

Response Management

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Response Management features are a great way to keep track of your email correspondence. By keeping track of who responds to your emails, when they respond, and how they responded, you can better manage your time and resources.

There are a few different ways that you can use Response Management features in your email tracking software tool. One way is to set up an automated response system. This system will automatically send out responses to new messages based on certain criteria that you set up. 

For example, you could set up an automated response system that only sends out responses during business hours or after a certain number of days have passed since the original message was sent.

Another way to use Response Management features is to manually review each response and decide whether or not it warrants a response from you. This can be useful if you want to make sure that all important messages are answered promptly. However, it can also be time-consuming if there are many messages to review.

Another drawback of manual review is that it can be difficult to keep track of which messages have been responded to and which ones have not. This is where Response Management features can really come in handy. By keeping track of your correspondence, you can avoid accidentally forgetting to respond to an important message.

Overall, Response Management features are a great way to stay organized and efficient when dealing with email correspondence. However, there are some drawbacks that you should be aware of before using them. Automated systems may not always send out the most appropriate responses, and manual review can be time-consuming if there are many messages to review.

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Benefits of Response Management 

  • Increases your email deliverability rate.
  • Allows you to track how many people open your emails.
  • Helps you determine whether or not people are interested in your product or service.
  • Gives you the ability to segment your list based on engagement levels.
  • Allows you to send targeted follow-up emails to those who haven't opened your initial email.
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Drawbacks of Response Management

  • Response management tools can be expensive.
  • You need to have a good understanding of how email marketing works in order to get the most out of these tools.
  • Too much focus on response rates can lead to neglecting other important aspects of your business.
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Best email tracking software for Response Management

There is no one-size-fits-all answer to this question, as the best email tracking software for response management will vary depending on your specific needs. However, some popular options include SalesforceIQ Inbox, Yesware, and HubSpot Sales.

SalesforceIQ Inbox is a popular choice for response management, as it offers features such as email tracking, automatic follow-ups, and CRM integration. Yesware is another popular option that offers similar features, while HubSpot Sales provides users with an extensive suite of sales tools in addition to email tracking and response management capabilities.

Access Controls/Permissions

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Access Controls/Permissions features are important for email tracking software tools because they allow you to restrict access to certain features or data sets. For example, you may want to give your team members access to only the features that they need in order to do their job, and not have full access to all of the data in your account. This can help prevent accidental deletion or modification of data, and can also help keep your team organized by allowing you to control who has access to what information.

There are a few different ways that Access Controls/Permissions can be implemented, but the most common way is through role-based permissions. This means that you will assign each user a specific role (such as administrator, manager, or user), and then grant them permission levels accordingly. For example, an administrator would have full access to all features and data sets, while a manager might only have limited access to certain areas.

Another way that Access Controls/Permissions can be used is through object-level permissions. With this approach, you will specify which users have permission to perform actions on specific objects within your account (such as contacts or campaigns). This gives you more granular control over who can see and modify what data, but it can also be more time-consuming to set up and manage than role-based permissions.

There are a few things to consider when deciding whether or not to use Access Controls/Permissions features in your email tracking software tool. First, think about how important it is for you to be able to control who has access to what data. 

If security and privacy are paramount concerns for you, then using these features is probably a good idea. However, if you're more concerned with convenience and ease of use, then you may want to forego the extra complexity that comes with managing permissions.

Another thing to consider is how often users will need access to different areas of the account. If users only occasionally need access to certain data sets or features, then it might not be worth the effort required to set up and manage object-level permissions. 

On the other hand, if users frequently need access to different parts of the account, then object-level permissions can give you more flexibility in controlling their experience.

Overall, Access Controls/Permissions features can be useful for email tracking software tools depending on your specific needs and requirements. If security and privacy are important considerations for you, then using these features is probably a good idea; however, if convenience is more important than anything else, then you might want to forego them in favor of simplicity.

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Benefits of Access Controls/Permissions

  • Allows you to see who is opening your emails and when.
  • Helps you to prevent data breaches by unauthorized access to email accounts.
  • Allows you to control who can send emails on your behalf.
  • Helps you to track down the source of spam or phishing emails.
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Drawbacks of Access Controls/Permissions

  • May give false positives if someone forwards your email to another person.
  • May not be able to track emails sent from a mobile device.
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Best email tracking software for Access Controls/Permissions

There are many email tracking software programs available, each with its own set of features and benefits. Some of the more popular email tracking software programs include HubSpot Sales, Yesware, and ToutApp. HubSpot Sales offers a free email tracking tool that provides users with information such as who opened their emails and when, what links were clicked, and whether the recipient replied. Yesware also has a free email tracking feature that includes similar data points, plus the ability to track whether an email was forwarded or printed. ToutApp offers a paid subscription service that starts at $10 per month and provides more detailed data about email opens, clicks, and replies than the free options from HubSpot Sales and Yesware.

Calendar Management

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Calendar Management features are used to keep track of events, appointments, and other date-related items in your email inbox. This can be a useful way to stay organized and on top of your email correspondence. 

However, some users may find the features to be intrusive or difficult to use. Here is a look at how Calendar Management features work and what you should consider before using them for your email tracking needs.

When you enable Calendar Management features in your email tracking software tool, you will be able to see a calendar icon next to each email in your inbox. Clicking on this icon will open up a window that shows the date, time, and location of the event related to that email. You can also add notes about the event or create reminders for yourself.

If you decide to use Calendar Management features for your email tracking needs, there are several things you should keep in mind. First, it is important to remember that not all emails will have an associated event. Second, if an event is included with an email but you do not want it tracked by the software tool, you can simply click on the 'ignore' button when prompted.

Finally, some users may find the calendar interface intrusive or difficult to use; if this is the case for you then it might be best to stick with another method of tracking your emails (such as manually adding dates and times into a spreadsheet).

The benefit of Calendar Management features is that they can help you stay organized and on top of your email correspondence. However, some users may find the features to be intrusive or difficult to use. If you decide to use these features, it is important to remember that not all emails will have an associated event and that you can ignore events if you do not want them tracked.

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Benefits of Calendar Management

  • Provides a clear overview of your entire email campaign.
  • Allows you to effectively plan and execute your email marketing strategy.
  • Helps you track the performance of each individual email.
  • Enables you to identify any areas where improvements can be made.
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Drawbacks of Calendar Management

  • It can be time-consuming to set up and manage a calendar.
  • You need to have a good understanding of email marketing in order to effectively use this tool.
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Best email tracking software for Calendar Management

There is a wide range of email tracking software available, and the best one for you will depend on your specific needs. Some popular options include Yesware, SalesHandy, and Mailtrack. Yesware is a good choice for salespeople who need to track emails and calendar events in one place. 

SalesHandy is ideal for users who want to get more detailed information about their email communications, such as open rates and click-through rates. Mailtrack is a great option for people who want to receive real-time notifications when their emails are opened or clicked.

Channel Management

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Channel Management features are important for email tracking software tools because they allow users to see which channels are most effective at reaching their target audience. By understanding which channels are most effective, users can then focus their efforts on those channels and improve their results.

There are a few different ways to use Channel Management features in email tracking software tools. One way is to track the number of clicks each channel generates. This information can be used to determine which channels generate the most interest from your target audience. 

Another way to use Channel Management features is to track the conversion rate for each channel. This information can be used to determine which channels are most effective at converting leads into customers or clients.

The ability to track both the number of clicks and conversions for each channel is important because it allows you to see not only which channels generate the most interest, but also which ones lead to the greatest number of sales or conversions. With this information, you can make informed decisions about where to focus your marketing efforts in order to get the best results.

There are a few things to keep in mind when using Channel Management features in email tracking software tools. First, it is important to remember that not all clicks or conversions will be equal. 

For example, a click from a person who is already interested in your product or service is more likely to result in a sale than a click from someone who has never heard of your business before. Therefore, it is important to track both the number of clicks and conversion rate for each channel so you can see which ones are most effective at reaching and converting your target audience.

Second, Channel Management features can only provide useful information if they are used correctly. If you do not properly configure your email tracking software tool, you may not be able to accurately track the number of clicks or conversions for each channel. Make sure you understand how to use these features properly before relying on them too heavily for decision-making purposes.

Third, Channel Management features should only be one part of your overall email marketing strategy. While they can be helpful in determining which channels generate the most interest and sales, other factors such as the content of your emails and the timing of your send times will also impact your results. 

Do not rely solely on Channel Management data when making decisions about where to focus your marketing efforts; instead, use it as one piece of information among many others when developing an effective email marketing strategy.

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Benefits of Channel Management

  • Eliminates bounced emails and spam complaints.
  • Reduces the chance of having your emails marked as spam.
  • Allows you to track who opens your emails and when.
  • Helps you segment your audience for more targeted email marketing.
  • Provides valuable insights into your email marketing campaign performance.
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Drawbacks of Channel Management

  • May require additional investment in terms of time and resources.
  • The learning curve may be steep for some users.
  • Can be difficult to track results if you are not using dedicated software or a third-party service.
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Best email tracking software for Channel Management

The best email tracking software for Channel Management should have the ability to track and analyze email communications between channel partners. It should provide insights into which channels are performing well and identify areas for improvement. Additionally, the software should be able to automate tasks such as follow-up emails and reminders.

Examples of email tracking software for Channel Management include Infusionsoft, Zoho CRM, HubSpot Sales, Pipedrive, and SalesforceIQ Inbox. Infusionsoft is a comprehensive CRM platform that includes email tracking and automation features. 

Zoho CRM is another popular CRM platform that has an email tracking feature. HubSpot Sales is a sales acceleration tool that includes an email tracker. Pipedrive is a sales management tool that also has an email tracker. SalesforceIQ Inbox is an AI-powered sales productivity tool that includes an email tracker.

Content Management

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Content Management features for email tracking software are important to me because they help keep my inbox organized and tidy. I can quickly see which emails need my attention, and which ones can wait. This saves me a lot of time and stress.

There are a few different ways to use Content Management features in your email tracking tool. One way is to create folders for each type of email you receive. For example, you could have a folder for work emails, personal emails, bills/invoices, etc. This helps ensure that you only see the emails that are relevant to you at any given moment.

Another way to use Content Management features is by setting up filters. Filters allow you to automatically route certain types of email into specific folders (or even straight to the trash!). This can be very helpful if you find yourself constantly being bombarded with unimportant or spammy emails.

The downside of using Content Management features in your email tracking tool is that it can take some time to set up initially. Once everything is configured properly, however, it should save you a significant amount of time in the long run!

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Benefits of Content Management 

  • Provides a system for managing and editing content.
  • Allows users to track changes made to content.
  • Helps ensure that only authorized users can make changes to content.
  • Enables collaboration on projects by allowing multiple users to work on the same document simultaneously.
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Drawbacks of Content Management 

  • Content management systems can be complex and difficult to use.
  • Only authorized users can make changes to content, which can limit creativity and collaboration.
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Best email tracking software for Content Management

The best email tracking software for Content Management should include features that allow you to track and manage your email content, including the ability to track who opens your emails and when. 

Additionally, you should look for email tracking software that offers integrations with third-party applications like CRMs, so you can easily keep tabs on your customers from a central location.

Examples of email tracking software that offer these features include Yesware and HubSpot Sales. Yesware is a free email tracking tool that offers integrations with Salesforce and HubSpot, while HubSpot Sales offers a free trial and paid plans starting at $50/month.

Geolocation

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Geolocation is a great way to keep track of your email activity and make sure that you are getting the most out of your software tool. By tracking the location of your emails, you can see which ones are being opened and read by recipients in different parts of the world. This can be very useful for marketing purposes or for keeping tabs on important customers and clients.

There are two main ways to use geolocation features with email tracking software tools. The first is to simply enable the feature in your tool's settings and then wait for it to start collecting data. This approach is best for those who want to passively collect data about their email usage over time, as it requires no extra effort on your part once it is turned on.

The second way to use geolocation features is to actively select certain emails that you want to track and then manually specify their locations. This approach is best for users who want more control over what data they collect, as well as those who only need to track a few specific emails at a time. It should be noted, however, that this manual method can be somewhat time-consuming if you have many emails that you wish to track simultaneously.

Moreover, some email tracking software tools come with geolocation features that are already enabled and cannot be turned off. This can be seen as positive or negative, depending on your needs. If you only want to track a few specific emails, this may not be an issue. However, if you would prefer to have the ability to turn the feature off altogether, you may want to consider using a different tool.

Overall, geolocation is a great way to collect data about your email usage and activity. It is important to keep in mind, though, that there are two main ways to use this feature – passively or actively – and each has its own set of pros and cons.

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Benefits of Geolocation 

  • Helps you understand where your email subscribers are located.
  • Allows you to see what time of day people are opening your emails, which can be helpful for optimizing send times.
  • Allows you to segment your email list and send targeted content based on location.
  • Can be used to personalize emails, for example by including information about local events or deals.
  • Helps you understand which of your marketing campaigns are resonating with different parts of the world.
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Drawbacks of Geolocation 

  • May require some extra effort to set up, depending on your email service provider.
  • Not all email clients and devices support geolocation tracking.
  • Some people may object to being tracked in this way, even if it is anonymous.
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Best email tracking software for Geolocation

There are a few email tracking software programs that offer geolocation features. Some of the more popular ones include Yesware, Bananatag, and SalesHandy. Yesware is a popular email tracking software program that offers geolocation features. You can use Yesware to track the location of your recipients and see when they open your emails. 

Bananatag is another popular email tracking software program that offers geolocation features. You can use Bananatag to track the location of your recipients and see when they open your emails. SalesHandy is another popular email tracking software program that offers geolocation features. You can use SalesHandy to track the location of your recipients and see when they open your emails.

Email Distribution

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Email Distribution is an important feature for email tracking software tools. It allows you to track who is receiving your emails, when they are being sent, and how often they are being opened. This can be extremely helpful in determining whether or not your messages are getting through to the intended recipients.

There are a few different ways that you can use Email Distribution features. The first is by using it to see which of your contacts are actually opening the emails that you send them. This information can be very valuable, as it can help you determine whether or not your messages are effective. If you notice that a contact isn't opening your emails, then you may want to consider changing the way that you're communicating with them.

Another way that you can use Email Distribution features is by using it to track the times when people open your emails. This information can be helpful in understanding what time of day is best for sending out certain types of messages. 

For example, if you notice that people tend to open your promotional emails during lunchtime hours, then this would suggest that this might be a good time to send out such messages. Knowing when people are most likely to open your emails can help you better target your marketing efforts and improve results overall.

Email Distribution can also be used to see how often people are opening the emails that you send them. This information can again be helpful in understanding what types of messages are most effective. 

If you find that a certain contact is opening your emails more than others, then this might suggest that they're interested in what you have to say. In contrast, if someone rarely opens your emails, then it might suggest that they're not as interested and you might want to consider changing the way that you're communicating with them.

The downside to using Email Distribution features is that they can sometimes be difficult to interpret. The data that you receive might not always be clear, and it can take some time to figure out what it all means. 

Additionally, if you're not careful, you could end up sending too many emails to people who aren't interested in receiving them. This could lead to your messages being marked as spam, which would damage your reputation and make it more difficult for people to see your messages in the future.

Overall, Email Distribution is a valuable feature for email tracking software tools. It can provide you with important insights into how effective your messages are and when people are most likely to open them. However, it's important to use this information wisely so that you don't end up sending too many emails or damaging your reputation.

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Benefits of Email Distribution

  • Allows you to see who opened your email, when they opened it, and whether or not they clicked on any links within the body of the email.
  • Can also tell you if your email was forwarded to anyone, and whether or not the recipient marked it as spam.
  • Allows you to track the number of unsubscribes from your list, which can be helpful in determining whether or not your content is resonating with your audience.
  • Comes with built-in analytics that can give you insights into things like what time of day people are most likely to open your emails, what devices they're using, and where in the world they are located.
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Drawbacks of Email Distribution

  • There is also the potential for abuse, such as using email tracking to stalk someone or send them unsolicited marketing messages.
  • It's important to remember that not everyone uses email tracking, so you may not be able to track every single email you send out.
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Best email tracking software for Email Distribution

There are many email tracking software programs available. Some of the more popular ones include MailChimp, AWeber, and Constant Contact. MailChimp is a good choice for email distribution because it offers a free plan for up to 2,000 subscribers. AWeber and Constant Contact are both popular choices as well, but they do not offer free plans.

These three email tracking software programs are all good choices for email distribution. However, each one has different features and prices. You will need to decide which one is right for you based on your needs and budget.