Campaign Management features are important for any demand generation software tool. They help you track your progress, set goals, and measure results. But how do you actually use them?
For starters, let's take a look at the different types of campaigns: email, webinars, social media, and events. Each one has its own unique set of campaign management features.
Email campaigns first require an email list. This can be either a list of leads that you've already generated or a list of contacts that you purchase from a third-party provider. Once you have your email list, you'll need to create an email template. This is where the Campaign Management features come in handy - they allow you to track who opens your emails and clicks on links within the body of the message. You can also use these features to A/B test different subject lines and call-to-actions (CTAs) to see what works best with your audience.
Webinar campaigns are similar to email campaigns in terms of setup and tracking; however, there are a few key differences. First, webinars usually require registration before attendees can view the content. This means that you'll need to set up a registration page using campaign management tools like forms and lead capture pages. Secondly, webinars are typically longer than standard emails, so it's important to provide viewers with breaks throughout the presentation (e.g., 5 - 10 minutes every 30 minutes). And finally, most people who attend webinars do so live; however, some may choose to watch the recording at a later date. As such, it's important to offer both options when setting up your campaign.
Social media campaigns differ from other types in that they're generally more informal and less structured. That said, there are still some basic elements that should be included in any social media campaign: target hashtags, influencer outreach lists, creative content calendars, etc. Additionally, since social media platforms operate on algorithms instead of chronological timelines, it's important to use campaign management tools to track when your posts are being seen by the most people and adjust your posting schedule accordingly.
Events are the final type of campaign that we'll discuss. There are two main types of events: virtual and in-person. Virtual events can be run entirely online, while in-person events require a physical location. Both types require some amount of planning and preparation; however, in - person events will usually need more logistical support than their virtual counterparts. When setting up an event campaign, be sure to consider things like date & time, venue capacity & accessibility, sponsorships, food & beverage options, etc.
These are just a few examples of how you can use Campaign Management features for your demand generation software tool. There are many other possibilities - it all depends on your specific needs and goals. But no matter what type of campaign you're running, these tools can help you track progress, measure results, and make necessary adjustments along the way.