Dashboard features are a critical component of any Content Marketing software tool. They provide the user with an at-a-glance view of key performance indicators (KPIs), and can be customized to track whatever metrics are most important to your business.
There are two main types of dashboards: real-time and historical. Real-time dashboards show KPIs in near-real time, while historical dashboards display data that has been aggregated over a period of time (usually a day or week). Both have their advantages and disadvantages.
Real-time dashboards are great for getting a quick snapshot of how your content is performing, but they can be overwhelming if you're trying to track too many things at once. Historical dashboards, on the other hand, can give you more context by showing you trends over time. However, they may not always be completely up to date, depending on how often the data is refreshed.
There are several things to consider when deciding which type of dashboard is right for you. First, think about what data you need to track and how often you need to see it. If you're only interested in high-level overviews, a historical dashboard may be all you need. But if you want to be able to drill down into the details, a real-time dashboard will likely be more useful.
Second, consider how much control you want over what's being displayed. Real-time dashboards are generally more customizable than historical ones, so if you have specific metrics that you want to track, they may be a better choice. However, they can also be more difficult to set up and use effectively.
Third, think about your team's needs. If everyone needs to see the same data at the same time (for example, during weekly meetings), a real-time dashboard is probably your best bet. On the other hand, if different people on your team are responsible for different aspects of your Content Marketing strategy (such as creation vs promotion), a historical dashboard might make more sense so that everyone can focus on their own area of responsibility without being bombarded with too much information at once.
Ultimately, there is no right or wrong answer when it comes to choosing between real-time and historical dashboards; it all depends on your specific needs and preferences.