Yellow

The Yellow convenience store chain was founded by Paz in 1999, in response to the needs of Israeli drivers that spend many hours on the road.Today, it is one of the company's most significant growth engines and is the local market leader in the convenience stores category.The chain is comprised of over 235 convenience stores spread nationwide. Most of them are open to the public 7 days a week, 24 hours a day, 364 days a year (excluding Yom Kippur, Holocaust Remembrance Day, Memorial Day and Tisha B'Av).Yellow convenience stores offer customers a wide range of services and products: Lavazza coffee, soft drinks, on-the go food, healthy meals, grocery products, wines, CDs, books, Lavazza coffee machines and capsules, ice cream, snacks, camping gear, OTC medication (in select stores), ATM - cash withdrawal service, Easypark charging service, free wifi connection and digital charging of cellular phones.The chain’s advanced computing technologies support real time management of sales and inventory systems, as well as the execution of various activities and services in a single cashier action - all of which significantly shorten the time spent in the complex, offering the driver an efficient, quick and pleasant shopping experience.In an age of around-the-clock action and lack of leisure time, Yellow aims to save its customers precious time and address as many of their needs as possible, all under one roof.