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When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita Coco is a leader in coconut water and a growing global brand sold in 30 countries. Celebrated for its delicious, electrolyte-rich hydration and replenishment, Vita Coco is the brand that helps you “drink a little better, eat a little better, and live a little better.” Vita Coco maintains the same entrepreneurial spirit upon which it was founded: a can-do culture that’s just beginning to tap into the potential of the coconut. Vita Coco is headquartered in New York City. Visit vitacoco.com for more information.