VisualDNA, a Nielsen company, specialises in audience targeting, consumer insights and analytics by combining the science of psychology with innovative creative applications and big data. We work with advertisers, publishers and lenders to improve their data collection, analysis and applications.
Our audience reach is over 650m global digital profiles enabling advertiser and publisher brands to understand their digital audience at scale and target digital advertising across display, video, search, mobile, CRM and optimisation.. Innovative and patented visual personality profile tests gather profiles directly from consumers and we have collected over 40m to date to drive our consumer insight.
VisualDNA was named a “Cool Vendor in Consumer Dynamics” by Gartner in 2015. Over 1,500 brands including 80 of the UK’s Top 100 digital advertisers target their campaigns with VisualDNA for markets such as retail, finance, travel, entertainment, auto, gaming and technology. VisualDNA serves leading media agencies such as Omnicom Media Group, Dentsu Aegis Network and Publicis and enhances the Nielsen Marketing Cloud's owned and operated data set.
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1-10 employees
View all VisualDNA employees
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Internet
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Interchange Triangle, Chalk Farm Road, London, GB
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2006
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Display Advertising, Targeted Advertising, Audience Segmentation, Data And Analytics, Behavioural Targeting, Psychology + Big Data = Understanding
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VisualDNA specializes in audience targeting through a combination of psychological insights and big data analytics. Our services include targeted advertising, audience segmentation, and behavioral targeting. By leveraging these services, advertisers can reach specific consumer segments more effectively, ensuring that their marketing messages resonate with the right audience.
VisualDNA integrates the science of psychology into its analytics by understanding consumer behavior and motivations. We analyze psychological traits and preferences to create detailed consumer profiles. This allows businesses to tailor their marketing strategies based on deeper insights into what drives their audience, ultimately leading to more effective campaigns.
VisualDNA's solutions are applicable across various industries, including retail, finance, travel, and entertainment. Any business that relies on understanding consumer behavior and preferences can benefit from our audience insights and targeted advertising solutions. Our approach helps these industries enhance customer engagement and improve conversion rates.
Yes, VisualDNA provides comprehensive support for display advertising strategies. By utilizing our audience segmentation and behavioral targeting capabilities, advertisers can create more personalized and effective display ads. Our analytics help optimize ad placements and messaging, ensuring that campaigns reach the most relevant audiences.
VisualDNA's approach to data and analytics is unique due to its integration of psychological principles with big data. While many companies focus solely on data metrics, we emphasize understanding the 'why' behind consumer actions. This combination allows us to deliver richer insights and more effective targeting strategies that go beyond traditional analytics.
To get started with VisualDNA's services, you can visit our website and fill out the contact form to request a consultation. Our team will reach out to discuss your specific needs and how our audience targeting and analytics solutions can help your business achieve its marketing goals. We look forward to partnering with you to enhance your advertising strategies.
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