Upsilon Ventures

Established in 2002, Upsilon Ventures, LLC, is a project development, marketing, hospitality and production firm specializing in public-private partnerships and the utilization of public spaces and real estate for innovative and iconic attractions, concessions, temporary retail, events, and other revenue generating opportunities. The firm is a complete turn-key service provider operating in four primary business categories: Development & Operations, Sponsorship Sales and Marketing Platform Activation, Turnkey Operations and Management Consultancy Services, and Creative and Production Services. Upsilon Ventures’ crown jewel project and program portfolio includes GRAMMY Park, a collaboration with The Recording Academy, to celebrate the richness and diversity of music via large-scale multi-genre concerts, intimate expositions, merchandising, signature hospitality, and sponsor activation; production, development and operations of the Bank of America Winter Village at Bryant Park - featuring state-of-the-art ice skating facilities, Celsius at Bryant Park, a restaurant, lounge, bar and event space, and The Holiday Shops at Bryant Park, an open-air holiday retail shopping destination; Lakeside, a $74 million, 26 acre multi-faceted premier community destination in Prospect Park, Brooklyn offering year-round recreation, programming, hospitality and dining; and a consultancy with the Westfield Group for the development, integration and implementation of community programming, sponsor activation, marketing platforms, and special events for the iconic Westfield World Trade Center; along with numerous other projects and programs with a diverse slate of fortune 500 brands and companies.