, a platform-aware URL shortener, allows users to create short links that redirect to different destinations based on user devices.
  • Industry: Software
  • Founder: Catherine Liao | Chris Maddern
  • Website:
  • Twitter:
  • Size: 1-10 employees
  • Overview: is a platform aware URL shortener allowing users to create short links which redirect to different destinations based on the device that the visitor is using. Currently this will redirect to any mobile site, but the company's aim is to be able to provide much deeper integration with technology allowing a user to be directed in to an App if there is an App which is installed or forwarded to the device-relevant App Store to get this App; allowing users to be presented the best possible experience for a brand all from one short link. also provides a standard single-link URL shortener with custom short-links and full statistics expected in the beginning of August 2011 along with tighter integration with mobile Apps.

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