Toy Kingdom (Pty) Ltd

Toy Kingdom, a subsidiary of Super-Brands, is a leading retailer and wholesaler of toy and recreational goods and aims to become Africa’s most loved toy retail chain by providing the best toy retail experience in Africa, offering the best well known, as well as exclusive toy brands for families and their children. Through our aggressive expansion, we now have stores in all the major cities and premier shopping centres across South Africa. In March 2016, we acquired the local Build-A-Bear operation with a view to rebuilding the brand through additional standalone stores as well as further integration within our current footprint.