Thread

Clothes recommendation service, Thread, uses a combination of human stylists and a powerful algorithms to make it easy for guys to dress well. Thread was founded in 2012 by three guys – Kieran, Ben and Ben – who wanted to dress well, but found it difficult or frustrating to do so: they hated shopping on the high street and were overwhelmed by millions of choices online. Thread combines the best bits of tech with the best bits of personal styling: after completing our style quiz you are paired with a stylist who uses Thread’s proprietary algorithm to sort through thousands of items to recommend the best clothes for you. Everything on our site is in your style, size and budget, so shopping has never been simpler. We’ve raised £25M in funding from investors in the realms of tech, artificial intelligence and fashion, including Beringea, Balderton Capital, Demis Hassabis and Mustafa Suleyman (co-founders of Google-owned DeepMind), Andrew Jennings (former president of Saks 5th Avenue), Edgar Bronfman Jr. (former owner of Warner Music), Guy Hipwell (former head of online at Harrods and Liberty) and Shakil Kahn (founding investor in Spotify).