The Behavioural Insights Team, often known by our other name The Nudge Unit, is a unique company. We started life inside No 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences.
We are now a world-leading consulting firm whose mission is to help organisations in the UK and overseas to apply behavioural insights in support of social purpose goals.
Since December 2021 BIT has been wholly owned by Nesta, the UK's leading innovation charity.
BIT coined the term ‘behavioural insights’ in 2010 to help bring together ideas from a range of inter-related academic disciplines (behavioural economics, psychology, and social anthropology). These fields seek to understand how individuals take decisions in practice and how they are likely to respond to options. Their insights enable us to design policies or interventions that can encourage, support and enable people to make better choices for themselves and society.
Behavioural insights interventions are usually simple, highly cost-effective, and often yield surprising results.
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201-500 employees
View all The Behavioural Insights Team employees
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Government Administration
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4 Matthew Parker Street, London, England SW1H 9NH, GB
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2010
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Public Policy, Research, Testing, Consulting, Behavioural Science, Quantitative Analysis, Behavioral Science, Randomised Controlled Trials, Empiricism
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Lauren Bern is the CEO of The Behavioural Insights Team. To contact Lauren Bern email at [email protected].
The decision makers in The Behavioural Insights Team are Alex Gyani, Ben Lethbridge, Elisabeth Costa, etc. Click to Find The Behavioural Insights Team decision makers emails.
The Behavioural Insights Team offers a range of services including public policy consulting, behavioral research, and testing solutions. We specialize in applying behavioral science principles to help organizations design and implement effective policies and programs. Our services include conducting randomized controlled trials, providing quantitative analysis, and offering strategic advice to improve decision-making processes.
We apply behavioral science by using insights from psychology and economics to understand how people make decisions. Our approach often involves designing interventions based on behavioral insights, testing these interventions through rigorous methodologies like randomized controlled trials, and analyzing the outcomes to determine their effectiveness. This empirical approach allows us to refine our strategies and ensure that they are grounded in evidence.
The Behavioural Insights Team collaborates with a diverse range of industries, including government agencies, healthcare organizations, education systems, and private sector companies. Our expertise in behavioral science allows us to tailor our solutions to meet the unique challenges faced by different sectors, whether it's improving public health outcomes, enhancing educational attainment, or driving consumer behavior in the marketplace.
Yes, The Behavioural Insights Team is well-equipped to assist with policy development. We work closely with policymakers to design evidence-based interventions that address specific social issues. Our team conducts thorough research and analysis to inform policy decisions, ensuring that the proposed solutions are not only effective but also feasible and sustainable in the long term.
Engaging with The Behavioural Insights Team typically begins with an initial consultation to discuss your organization's needs and objectives. From there, we collaborate to define the scope of the project, develop a tailored approach, and outline the methodologies we will use. Throughout the project, we maintain open communication to ensure alignment and adapt our strategies as necessary based on ongoing findings and feedback.
Randomized controlled trials (RCTs) are a research methodology used to evaluate the effectiveness of interventions by randomly assigning participants to either a treatment group or a control group. This approach helps to eliminate bias and establish causality. RCTs are important because they provide robust evidence on what works and what doesn’t, allowing organizations to make informed decisions based on empirical data rather than assumptions.
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