S4 Capital Group

S4Capital plc is the tech-led, new age, new era, digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018. Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. It is integrating leading businesses in three practice areas: first-party data, digital content, digital media planning and buying, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure. S4Capital combined with MediaMonks, led by Victor Knaap and Wesley ter Haar, in July 2018, and with MightyHive, led by Peter Kim and Christopher S. Martin, in December 2018. In April 2019, MightyHive merged with ProgMedia to expand operations into Latin America and MediaMonks acquired film studio Caramel Pictures to expand content studio capabilities. In June 2019, MediaMonks announced a merger with Australia-based BizTech, a leading marketing transformation and customer experience company. In August 2019, MediaMonks merged with Amsterdam-based digital influencer marketing agency IMA. In October 2019, MediaMonks merged with Firewood Marketing, the largest digital marketing agency based in Silicon Valley, and MightyHive merged with UK-based digital analytics, biddable media and data science company ConversionWorks and South Korea-based data and analytics consultancy MightyHive Korea. In November 2019, MediaMonks merged with Delhi-based content creation and production company WhiteBalance and then with fully integrated digital agency Circus Marketing in January 2020. In April 2020 MightyHive announced its merger with Digodat, a leading Latin American data and analytics consultancy. It has a market cap. of approximately £1.2 billion (c.$1.5 billion) and 2,550 people in 30 countries globally. It achieved Unicorn status in a little over a year, unique in its industry.