Proper Hospitality

Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Avalon and Hotel June brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness. Proper Hospitality currently manages Avalon branded hotels in Beverly Hills and Palm Springs and recently opened Hotel June in west Los Angeles. The Company began rolling out the Proper brand with the opening of San Francisco Proper Hotel in September 2017, followed by the opening of Santa Monica Proper Hotel and just recently, Austin Proper Hotel & Residences. Over the next few years, additional Proper Hotels and Residences are slated to open in other emerging urban innovation districts within dynamic U.S. cities, including Downtown Los Angeles Proper (2020) and Portland Proper.