PPDai

PPDAI Group Inc. (NYSE: PPDF) is a leading online consumer finance marketplace in China with strong brand recognition. Launched in 2007, Paipaidai is the first online consumer finance marketplace in China connecting borrowers and investors, whose needs have not been met by traditional financial institutions. Paipaidai was ranked No. 1 among China's online consumer finance marketplaces in terms of the number of borrowers as of December 31, 2016 and June 30, 2017, according to iResearch. As of December 31, 2018, the Company had over 88.9 million cumulative registered users, 14.4 million cumulative unique borrowers and cumulative investors of 668 thousands. Paipaidai's platform, empowered by proprietary, cutting-edge technologies, features a highly automated loan transaction process, which enables a superior user experience, as evidenced by the rapid growth of its user base and loan origination volume. Additionally, Paipaidai has built an extensive database that contains first-hand through-the-cycle credit data as well as data from various third-party sources. Paipaidai distills over 1,000 variables to present a 360-degree user profile of its borrowers. Paipaidai has established systematic risk management procedures that have proven to be effective in various macro-economic environments. Paipaidai's proprietary and big-data based credit scoring model, the Magic Mirror Model, represents one of its key competitive advantages.Paipaidai strategically focuses on serving borrowers between the ages of 20 and 40, a demographic typically more receptive to internet financial services and poised to become the driving force of China's consumer finance market. Borrowers on Paipaidai's platform reside in 97% of the cities and counties in China and many have limited or no credit history. Paipaidai primarily offers short-term loans to the borrowers to meet their immediate credit needs, while allowing them to gradually establish their credit history through activities on the platform