Optimal Strategix Group, Inc.

OSG is the catalyst for customer-centric growth. We are a global analytics and consultancy firm that delivers outcomes to Fortune 500 clients with the help of leading analytical methodologies, proprietary technologies and world-class global resources. OSG uniquely combines historical data with future consumer needs by going beyond the “who” and the “what” and understanding the “how” and “why” behind your customers’ decision-making. Our focus on the 3E’s- Behavioral Expectations, Superior Experiences, Guaranteed Engagement- helps you drive growth through customer centricity. OSG is a recognized thought leader in the industry and our work has been published in leading magazines and journals, such as Forbes, HBR, JMR and Chief Marketer. OSG is headquartered in Newtown, Pennsylvania with offices in Atlanta, Manchester, Bengaluru and Dubai.