IL MAKIAGE

IL MAKIAGE is a tech-first, prestige beauty brand based in NYC. In 2018, IL MAKIAGE launched in the US as a direct-to-consumer brand with the mission to disrupt the online beauty landscape by pushing it beyond replenishment, while bridging the gap between the online and offline experience. As for our core consumer – we love them strong and unapologetic. We are going against the minimalistic makeup trend of recent years by embracing maximalism and empowering bold, successful women with equal parts swagger and substance.IL MAKIAGE is backed by L Catterton, the world’s largest consumer-focused private equity group.