About Harris Interactive

Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design. We work internationally out of offices in the UK, France, and Germany.

Our activities span both business-to-business and consumer markets: specialising in telecoms, media, technology, entertainment, financial services, food & drink, personal care, automotive and business services.

We blend focused sector expertise with award-winning research designs and innovative tools and approaches to deliver tailored solutions built on industry best practice. Our engagements range from tactical one-off projects to ongoing strategic tracking studies.

We have in-house expertise covering all areas of research design, implementation, analysis and reporting, with particular strengths in loyalty and brand.

Harris Interactive is a Toluna company, and together with KuRunData we strive to push the field of market research toward a better tomorrow.

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Website
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Employees
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Market Research
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Headquarter
Ealing Cross, 85 Uxbridge Road, Ealing, London W5 5TH, GB
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Founded
1993
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Keywords
Dashboards, Digital Research, Stakeholder Research, New Product Development Research, Brand And Communications Research, Market Environment Research, Online Insight Communities, Portals And Automated Reporting

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Frequently Asked Questions about Harris Interactive

Who is the CEO of Harris Interactive?

Gregory Novak is the CEO of Harris Interactive. Or you may call 5857275447

Who are the decision makers in Harris Interactive?

The decision makers in Harris Interactive are Colleen Gorcica, David Pulaski, Gregory Novak, etc. Click to Find Harris Interactive decision makers emails.

What types of market research services does Harris Interactive offer?

Harris Interactive provides a comprehensive range of market research services, including digital research, stakeholder research, new product development research, brand and communications research, and market environment research. Our approach combines sector expertise with innovative research design to deliver insights that drive strategic decision-making.

How does Harris Interactive utilize technology in its research processes?

Harris Interactive leverages advanced technology to enhance its research methodologies. We utilize dashboards for real-time data visualization, online insight communities for ongoing engagement, and automated reporting portals to streamline the delivery of insights. This technological integration allows us to provide clients with timely, actionable insights that are tailored to their specific needs.

In which industries does Harris Interactive specialize?

Harris Interactive serves a diverse range of industries, including consumer goods, healthcare, technology, finance, and education. Our team of experts brings sector-specific knowledge to each project, ensuring that our research solutions are relevant and impactful for our clients' unique challenges and objectives.

Can Harris Interactive assist with new product development research?

Yes, Harris Interactive specializes in new product development research. We help clients identify market opportunities, understand consumer needs, and test product concepts through various methodologies, including surveys, focus groups, and prototype testing. Our goal is to provide insights that guide clients through the entire product development lifecycle.

What is the process for engaging with Harris Interactive for a research project?

Engaging with Harris Interactive begins with an initial consultation, where we discuss your research objectives and challenges. From there, we develop a customized research proposal outlining the methodologies, timeline, and budget. Once the proposal is approved, our team will execute the research, analyze the data, and deliver insights through comprehensive reports and presentations.

How does Harris Interactive ensure the quality and reliability of its research findings?

Harris Interactive employs rigorous quality control measures throughout the research process. This includes using validated research methodologies, conducting thorough data analysis, and applying statistical techniques to ensure the reliability of findings. Additionally, our team of experienced researchers continuously reviews and refines our processes to uphold the highest standards of research integrity.

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