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EVRYTHNG helps consumer product brands operate with data-driven intelligence and agility while building direct-to-consumer relationships through the digitization of their products. The EVRYTHNG Product Cloud manages an Active Digital Identity™ for each product item, gathering and applying data from sourcing and manufacturing to the consumer to recycling or reuse. Global consumer brands in apparel, beauty, CPG, and wine & spirits work with EVRYTHNG to manage billions of product items, gaining visibility across their supply chains, providing transparency and traceability, and connecting directly with their customers through their products. EVRYTHNG has been named a Technology Pioneer by the World Economic Forum, originated the technology driving the GS1 Digital Link global barcode upgrade, and was recently identified as one of the 50 most disruptive companies in the UK.