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Nina Hale is now Collective Measures, a Performance Marketing agency that drives revenue by connecting data to human behavior. Collective Measures specializes in providing strategy + planning, integrated paid media (including paid search, paid social, and display), Amazon advertising, traditional media, social media, search engine optimization, content strategy, email strategy, conversion optimization, and marketing analytics. Founded in 2005, the agency is now 100% employee-owned and a nationally certified women-owned business (WBENC). Collective Measures has been recognized as a 16-time Best Places to Work award recipient and has been named to Inc. 5000's Fastest Growing Companies for six consecutive years.