Cinemark Ster-Kinekor

Cinemark is the advertising sales company that represents Ster-Kinekor and selected independent cinemas. Providing advertisers with an attentive and captive audience in a relaxed and receptive mood, cinema is a medium with high visual impact and great sound that engages the audience. Cinemark came into being in 1971 through the merger of Alexander Films, Filmlets SA and Ster Adfilms. It was purchased by Primedia, a reputed South African media concern and operates under the Ster-Kinekor umbrella. In addition to the creative and cost-effective on screen and alternative packages on offer, Cinemark represents the lions-share of cinema complexes – 65% of all cinema screens in South Africa. Cinemark represented cinemas generate between 15 and 17 million attendances per annum. Cinemark is the official Representative of Cannes Lions in South Africa and a member of the Screen Advertising World Association (SAWA).