Care/of

Care/of (takecareof.com) is a fast-growing, venture-backed wellness startup. We make it easier and more enjoyable to shop for vitamins (and maybe even a little fun, too). Our technology makes it possible for people to get custom vitamin recommendations based on their diets and health goals, which we deliver in convenient daily packs. We always include a touch of joy. We aim to help people feel empowered to make the right choices for their health by being transparent about the research backing up our recommendations and the quality of our products. Goodbye, guesswork. Care/of launched in 2016 and is based in New York City. (And we’re excited to meet you.)OUR CORE VALUESBe Humble: Engage in debate with an open mind. Embrace feedback and being wrong when presented with data that shows there is a better option. Be Honest: Deliver the truth with humor and love. Recognize and stand up against discrimination on the basis of race, sex, gender, sexual orientation, religious background, or mental and physical abilities - in our work and beyond. Be Thoughtful: Attack hard problems with thoughtful tenacity. Don’t shy away from complex problems with complex solutions.  Be Different: Kill your darlings. Don’t be afraid to re-write something once effective, loved, or widely accepted in the past. Evolution is wonderful. Push against banality and the status quo.