Big Fuel

Big Fuel is a full-service digital marketing agency with social media expertise at its core. We believe social media is the single greatest opportunity a brand can leverage. It is the closest you will ever get to your consumer, provides a competitive advantage, shapes your marketing efforts and grows your brand. Our primary focus is on consumer engagement, connecting product stories to people stories through meaningful content that is personal, engaging and relevant to your audience. Big Fuel uses a portfolio of tools that not only includes the native platform analytics but also third party data gathering and analysis platforms. These tools assist us in providing ongoing measurement, analysis and reporting pertaining to all social channels that a brand is active on as well as comparison to key competitor sets and industry benchmarks. As standard we provide a minimum of weekly, monthly and quarterly reports looking at key performance indicator metrics, conversation and sentiment tracking reports as well as campaign specific tracking. In addition, decisions and strategy are continually fed into the creative and campaign content recommendations and execution. Big Fuel also delivers RTM (real time marketing) content recommendations from our ongoing owned channel and competitor conversation monitoring; enabling Farrow & Ball to join or start conversations with social channel audiences in a relevant timely way on appropriate channels.